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FACWORLD EZINE
The Facilities, Mechanical, Electrical Resource Center

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December 5, 2005
Editor: Thomas Yoon

contact: http://www.free-marine.com/emailform.htm
Publisher: Facworld Ezine


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IN THIS ISSUE
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Publisher's Note
Featured Ad
Article
Facworld Free Classified Ads
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Advertising Rates
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Publisher's Note
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Hi there,


As we have mentioned in another article, one of the most common
method to prevent corrosion in metals is to cover up the
surfaces with a coating of paint. This prevents the flow of
current whenever the metal is in contact with water.

To be effective, the first coating on the bare metal must have
a very strong bond. This first paint coat is called the primer
coat.

This primer paint coat is used to protect the base metal area as
well as to provide good adhesion for the topcoat. Surface
preparation is of utmost importance. It is useless to have a
good primer when the surface itself is covered with loose dust.
The primer coat will simply peel off later because the bond is
weak.

For heavy-duty paint coatings, the surfaces need to be cleaned by
sand-blasting. The idea of sand-blasting is to bombard the
surface with abrasives under high pressure to scrape it clean to
the bare metal. For less stringent coatings, wire-brushing is
good enough.

Choosing the correct paint to suit the environment will ensure
good protection for many years.

Choosing the right paint system
Epoxy paints provide very good protection from corrosion. This is
because of the impervious nature of the epoxy coating layer. These
are excellent for protection against corrosive chemicals, salt and
fresh water abrasion and are ideal for steel piles, marine
structures, ballast tanks and sewage treatment plants.

Polyurethane paints are used in body paint and auto paint of cars.
These produce high gloss and are excellent body repair paints with
good durability. These are special paints for special applications.

For architectural paint applications in the homes and buildings
there are paints specially formulated for exteriors as well as
interiors. Obviously those paints manufactured for exteriors will
offer more protection from the effects of weather like rain,
sunshine, fungus growth, rot, insect attack, and rusts.

Exterior applications includes masonry walls, brick walls,
ceilings, wooden doors and windows, roof tiles, metal gates or
other structures.

As before, the surface preparation and the first coat of paint is
the most important. For masonry walls, paint manufacturers often
have alkali resisting wall sealers or some other adhesion promoting
wall sealers. A good surface preparation with a high pressure water
jet will often be sufficient to loosen any weak bond.

For wood, there are wood primer sealers available as the first coat.
Similarly, there are sealers and primers for roof tiles and metal.

Choose the top coat to suit the application. If your area is humid,
probably you will need to have some fungus or mildew protection. For
outdoor wood application, you may like to use transparent varnish
coatings to bring out the beauty of wood. Just make sure that the
varnish contains ultraviolet protection in the formulae. Walls that
are often exposed to water may need some sort of silicone water
repellent.

Interior applications are not so stringent. For long lasting
paintwork, it is again advisable to have good surface preparation,
sealers and primer coating as the first coat. The top coat should be
formulated for good finishes and ease of maintenance. The surfaces
should be easy to clean and the colors should last for a long time.
Sometimes special effect patterns can be achieved with a little
creativity.

Choosing the right color
Paints can determine the mood of our homes and offices. We can use
one color, or we can use a combination of colors. Warm colors are
the reds, oranges and yellows. Cool colors are blues, greens and
violet. Let the colors of the rainbow guide you.

For those who want to try out combinations of colors, these are the
main combinations:

Contrasting schemes - Colors that are opposite to each other, like
having a blue wall with a yellow lining.
Blending schemes - Having different shades of one color together. For
example you may have dark blue at one place and light blue in another.
Harmonious schemes - Having colors that complement each other by
choosing shades that are not more than two colors apart. For example
placing red and orange colors together.

By choosing bright or pastel hues, you can achieve further enhance
the color combinations above to achieve freshness, vibrant, warmth,
calmness.

The suggested steps to choose colors are as follows:
1. Select the preferred mood of each room
2. Select the preferred color hues for each respective room.
3. Finish by picking from the color swatches for the desired tone of
the room.

Now that you have selected which paint to use, and what color scheme
you want, it is time to start the painting job itself. Should you do
it yourself or get a contractor to do it for you? Perhaps you should
give it some thought before you start the job. It could be just as
important as choosing the paint.


Until next time...


Industrial Safety Can be Funny!
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Thomas Yoon
Editor, Facworld Ezine
More information can be obtained at
http://www.free-engineering.com
http://www.free-marine.com

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Article
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Dealing with the Discerning Customer

With so many scams and untrustworthy companies around, it
is little wonder that many people are very cautious when it
comes to marketing. Others are also equally cautious as
they are simply fed up with the constant stream of adverts
that seem to come their way.

This makes the marketer's job really hard, even harder than
ever. There are more and more ways of marketing to people,
especially with the popularity of the internet now. But this
just makes is harder because people feel bombarded with
marketing and they may not pay as much attention. People
tend to tune these things out now. It's even harder and
harder to break through with your marketing.

People feel like marketing is being shoved in their faces
from every direction and more and more buyers are becoming
pickier than ever. They can comparison shop and look into
prices on the internet. They have more options for the items
they want. This makes them harder to convince.

Bearing this in mind, it is important that you offer the
customer what they want. They want to be able to trust you
and to know what it is you offer them that is superior to
your competitors.

Of course, a potential customer must have sufficient
information on your product to be able to make a decision,
but they must also feel a sense of need. Not only do you
have to appeal to their common sense but also to their
emotional side.

You also need to provide the proper customer service
information. Your customers should feel they can reach
someone easily at any time if they have questions or
concerned. They should be met with nice and friendly service
with a smile and sales reps or customer service reps should
be informative on the product.

Making a potential customer feel important and special is
the first step to marketing success. Train all sales people
to provide accurate and user-friendly information, but also
to show that they care. Remember a customer will soon walk
away if they feel that you won't deal with them as an
individual.


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Contact Information
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Thomas Yoon, Publisher/Editor
4186 Bagan Luar Road
12000 Butterworth
Malaysia

Contact me at http://www.free-marine.com/emailform.htm


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