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FACWORLD EZINE
The Facilities, Mechanical, Electrical Resource Center

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March 2, 2006
Editor: Thomas Yoon

contact: http://www.free-marine.com/emailform.htm
Publisher: Facworld Ezine


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IN THIS ISSUE
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Publisher's Note
Featured Ad
Article
Facworld Free Classified Ads
Guidelines for placing ads
Advertising Rates
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Publisher's Note
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Hi there,


Our previous article talks about adopting good driving habits
in order to squeeze the maximum work out of the petrol or
gasoline we use for our vehicles.

In this article, we will explore more ways of achieving that -
by good maintenance of your vehicle.

Good maintenance not only ensures that the vehicle does not
breakdown when you least expect it, but it also has a strong
influence on the fuel economy.

The condition of the engine plays a major part in fuel saving.
We do not want piston rings that leak, perhaps due to wear down
of the rings or the cylinder bore. This will waste some of the
power that should instead be used to drive the crankshaft of
the engine. Similarly with inlet and exhaust valves. These
should not leak because the power developed in the engine
cylinders can be lost through them. A good overhaul will
greatly improve the condition of the engine.

When you are satisfied that the engine is in good condition,
we should then look at the tuning of the engine. It is very
important to do it right. It directly influences the combustion
efficiency.

Correct engine timing means the fuel can burn completely and
the exhaust gas led away completely. It means that the
combustion cycle of an engine follows the optimum design,
i.e. fresh air is mixed at the correct ratio with the fuel to
provide a good explosive mixture, the ignition source or spark
plug is activated just at the right moment, and the inlet
valves and outlet valves are opened at just the correct angle
of the cycle.

If there is some delay in the timing, this will affect the
combustion. Some of the fuel will remain unburnt, and are then
led out through the exhaust pipe. This is sheer wastage.

Improper combustion in the engine can be detected by an
emission test. A high percentage of carbon monoxide in the
exhaust is a sure sign of incomplete combustion.

Fixing a car that is noticeably out of tune can improve its gas
mileage by an average of 4 percent, though results can vary
based on the kind of repair and how well it has been done.

Combustion of any fuel needs oxygen. Replacing a clogged air
filter can improve your car's gas mileage by as much as 10
percent. The excess air for combustion helps ensure that all
the fuel has been burnt.

Although it can reduce the air for combustion if it becomes
choked, the car's air filter is necessary. It keeps impurities
from damaging the inside of your engine. It therefore helps to
prevent abrasive particles from wearing down the moving parts
of the engine, particularly the piston rings and the cylinder
bore. Naturally, this will help keep the engine in good working
condition and lengthens the frequency of an engine overhaul.

The next influence on the fuel economy is the tire pressure.
Under-inflated tires can lower gas mileage by 0.4 percent for
every 1 psi drop in pressure of all four tires. Proper inflated
tires are safer and can last longer. Your gas mileage can be
improved by around 3.3 percent by keeping your tires inflated
to the proper pressure. However, you must not over-inflate the
tires. Over-inflated tires can cause bumpy rides and can even be
burst. This is dangerous.

With so many moving parts in the engine and transmission shafts,
the lubricant does have an impact on the fuel economy. You can
improve the gas mileage by 1~2 percent by using the
manufacturer's recommended grade of motor oil. For example,
using 10W-30 in an engine designed to use 5W-30 can lower your
gas mileage by 1~1.5 percent. When choosing engine oil, look
for oil that contains friction-reducing additives. These are
usually labeled as "Energy Conserving" on the API performance
symbol.

These are some aspects of engine maintenance that can help you
reduce your gas consumption in your vehicle.


Until next time...


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Thomas Yoon
Editor, Facworld Ezine
More information can be obtained at
http://www.free-engineering.com
http://www.free-marine.com

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Article
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9 Highly Effective Marketing Tips
By : Bob Leduc

Here are 9 low-cost but highly effective marketing tips to
help you boost your sales and profits fast.

Tip 1:
Look for some low-cost ways you can enhance the perceived
value of your product or service. Then test raising your
price. Don't be surprised if both your sales and your profit
margin go up.

Tip 2:
Try to limit your customer's decision making to either "Yes.
I'll buy." or "No. I won't buy". Don't risk losing them by
including "which one" decisions. The more options you offer,
the more likely some customers will procrastinate and never
make the decision ...causing you to lose a sale needlessly.

Tip 3:
You can demonstrate a low cost for your product or service
by breaking down the price to its lowest time increment. For
example, "Enjoy all of this for less than 90 cents a day"
(for something priced at $325 a year).

Tip 4:
Add an unexpected bonus to every sales transaction just
before completing the sale. It prevents customers from
developing any last minute hesitation ...and changing their
minds about buying.

Tip 5:
Print your best small ad on a postcard and mail it to
prospects in your targeted market. Postcards are inexpensive
and easy to use. Most recipients who ignore other types of
advertising will read a brief ad when it's delivered to them
on a postcard.

Tip 6:
Prospects who ask questions are usually close to buying.
Take advantage of this. Don't just answer their question.
Include a reason for them to buy as part of your answer.
Then ask for the sale ...or tell them exactly what to do to
place their order.

Tip 7:
Collect testimonials from your customers and use them in all
your advertising. Testimonials provide evidence that your
product or service delivers the results you promise. For
maximum impact, use only testimonials that describe specific
results the customer enjoyed.

Tip 8:
Include "benefit rich" headlines on all your web pages. Many
visitors arrive at a web page then immediately click away
...unless something instantly catches their attention.

Tip 9:
Continually test and evaluate everything you use or do to
promote your business. Allocate 80 percent of your
advertising budget to proven promotions. Use the other 20
percent for testing new variations. Most businesses using
this system continue growing - even in highly competitive
markets.

Bonus Tip:
Handle customer complaints quickly and with a positive
attitude. Strive to preserve your relationship with them
instead of your immediate profit from the transaction. They
will reward you with repeat sales and referrals ...instead
of punishing you by telling everybody they know about their
unhappy experience and causing you to lose future customers.

Each of these marketing tips provides a simple, low-cost way
for you to boost your sales and profits quickly. All you
have to do is to put them into action.

Copyright 2005 Bob Leduc
http://BobLeduc.com



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Contact Information
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Thomas Yoon, Publisher/Editor
4186 Bagan Luar Road
12000 Butterworth
Malaysia

Contact me at http://www.free-marine.com/emailform.htm


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