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FACWORLD EZINE
The Facilities, Mechanical, Electrical Resource Center

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June 2, 2006
Editor: Thomas Yoon

contact: http://www.free-marine.com/emailform.htm
Publisher: Facworld Ezine


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IN THIS ISSUE
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Publisher's Note
Featured Ad
Article
Facworld Free Classified Ads
Guidelines for placing ads
Advertising Rates
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Publisher's Note
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Hi there,



If you look through the sales brochures of new cars, very often
you can find figures that indicate the fuel efficiency of the
car. With that information, you can compare and find out the
most fuel efficient vehicle that will meet your needs. Even
within a specific size class, there is a tremendous range of
MPG (miles per gallon) performance that you can find.

Just for example, for the same model year compact cars, we can
find fuel efficiency ranges from 21 to 48 MPG. If you choose
the 48 MPG car, you could be saving hundreds of dollars in fuel
costs each year. I think that should be an important point to
note when buying a new car.

How do you calculate the actual miles per gallon consumed by
your vehicle? I am going to show you how below.

Knowing how to calculate the MPG should be useful when you want
to verify the claims made by the manufacturers.

In my previous articles, I have discussed the many factors that
can affect the efficiency of your vehicle. You can easily do
your own experiments and monitor the results once you know how
to calculate the MPG.

The most obvious place to start is to keep a fuel purchase
record. What you need in the record are:

1. The vehicle number or model (This is optional, but will be
useful if you have more than one vehicle)

2. The date on which the vehicle was refueled. (This is optional,
but will be useful if you want to know how often you have to
refill)

3. The odometer reading (This is important as it will show how
many miles you vehicle has traveled)

4. The gallons of petrol filled up. (This is important as it
will show how many gallons of fuel is consumed)

5. The filled up cost. (This is optional, but will be useful to
show how much money you have to spend on fuel)

I would suggest that you make the above entries into a table
with rows and columns for entries. If you are doing your own
experiments, I would suggest that you also add a column for that.
For example, you might like to monitor the mpg after you have
overhauled your vehicle engine, or perhaps after driving during
off peak traffic hours, traveling long distances, or after
making some changes to your driving behavior...

The last column in the record will be the MPG, or miles per
gallon. This is a calculated value.

Calculating MPG from fuel purchase data is quite simple. Just
divide the number of miles traveled by the gallons of fuel used.
This method is only valid if the tank was filled completely for
the current purchase and the previous purchase. It will be more
accurate when you keep data for more than one purchase.

Let's say you have made a purchase of 8 gallons of fuel on 26th
May 2006. At this time, the odometer shows 16002.3 miles and you
have filled to full tank. You filled up again 7.1 gallons to full
tank on 1st June 2006, and your odometer shows 16287.8 miles on
this date.

The distance traveled is calculated by subtracting the new
odometer reading from the previous one. This means 16287.8 minus
16002.3 which gives a distance of 285.5 miles.

The MPG is calculated by dividing the distance traveled by the
gallons of fuel consumed. In this case, it is 285.5 / 7.1 which
gives a result of 40.2 miles per gallon.

Another way of getting the same result will be to reset the trip
odometer to zero on the first refueling on 26th May 2006. So when
you fuel up again on 1st June 2006, you can directly read the
total distance traveled, i.e. 285.5 miles. Then when you divide
this figure with the new fuel put in on 1st June 2006, you will
get the same answer, i.e. 40.2 miles per gallon.

By knowing how to calculate the MPG, you will be able to monitor
your progress in achieving the best optimum efficiency in your
vehicle and save money in the process.




Until next time...


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Thomas Yoon
Editor, Facworld Ezine
More information can be obtained at
http://www.free-engineering.com
http://www.free-marine.com

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Article
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9 Highly Effective Marketing Tips


Here are 9 low-cost but highly effective marketing tips to
help you boost your sales and profits fast.

Tip 1:
Look for some low-cost ways you can enhance the perceived
value of your product or service. Then test raising your
price. Don't be surprised if both your sales and your profit
margin go up.

Tip 2:
Try to limit your customer's decision making to either "Yes.
I'll buy." or "No. I won't buy". Don't risk losing them by
including "which one" decisions. The more options you offer,
the more likely some customers will procrastinate and never
make the decision ...causing you to lose a sale needlessly.

Tip 3:
You can demonstrate a low cost for your product or service
by breaking down the price to its lowest time increment. For
example, "Enjoy all of this for less than 90 cents a day"
(for something priced at $325 a year).

Tip 4:
Add an unexpected bonus to every sales transaction just
before completing the sale. It prevents customers from
developing any last minute hesitation ...and changing their
minds about buying.

Tip 5:
Print your best small ad on a postcard and mail it to
prospects in your targeted market. Postcards are inexpensive
and easy to use. Most recipients who ignore other types of
advertising will read a brief ad when it's delivered to them
on a postcard.

Tip 6:
Prospects who ask questions are usually close to buying.
Take advantage of this. Don't just answer their question.
Include a reason for them to buy as part of your answer.
Then ask for the sale ...or tell them exactly what to do to
place their order.

Tip 7:
Collect testimonials from your customers and use them in all
your advertising. Testimonials provide evidence that your
product or service delivers the results you promise. For
maximum impact, use only testimonials that describe specific
results the customer enjoyed.

Tip 8:
Include "benefit rich" headlines on all your web pages. Many
visitors arrive at a web page then immediately click away
...unless something instantly catches their attention.

Tip 9:
Continually test and evaluate everything you use or do to
promote your business. Allocate 80 percent of your
advertising budget to proven promotions. Use the other 20
percent for testing new variations. Most businesses using
this system continue growing - even in highly competitive
markets.

Bonus Tip:
Handle customer complaints quickly and with a positive
attitude. Strive to preserve your relationship with them
instead of your immediate profit from the transaction. They
will reward you with repeat sales and referrals ...instead
of punishing you by telling everybody they know about their
unhappy experience and causing you to lose future customers.

Each of these marketing tips provides a simple, low-cost way
for you to boost your sales and profits quickly. All you
have to do is to put them into action.

Copyright 2005 Bob Leduc
http://BobLeduc.com


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* First come first served.


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send to http://www.free-marine.com/ezine.htm


Text Ad only (No attachment or HTML)

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ADVERTISING RATES
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Solo ads US$30.00 - 30 lines including url, 65 characters/line
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Sponsored ads US$7.00 - 5 lines including url, 65 characters/line


Payment for paying ads can be made by credit card at:

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Contact Information
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Thomas Yoon, Publisher/Editor
4186 Bagan Luar Road
12000 Butterworth
Malaysia

Contact me at http://www.free-marine.com/emailform.htm


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