Price

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Business Computing Tips

By K&K Fainges kfainges@...



Price seems easy at first, but it can be a complicated process. How do
you pick what to sell your product for?

What do the competitors charge? Too expensive and you drive customers
away. Too cheap and they may think the quality is low. Plus freight
prices, tax, whether to offer wholesale rates, all these decisions
need to be made. And unfortunately, there is no hard and fast rule.
Many introduce a product at one price, then adjust it until the market
is happy.

The internet has added a new dimension here too. Many products now
have a sliding scale of prices. For example, say the product is a
book. you can offer a few chapters or a report for free. Then offer
the book at a discounted price in ebook form. This means no costs to
you once it is set up and a much lower price to the customer.

Then hard copy sales can be encouraged, either through from yourself
or through a bookstore.

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Please feel free to pass it on to your friends, just let them know I
wrote it.

Karen Fainges holds a Bachelor of Business, and a Grad. Cert of
Vocational and Educational Training. All this is nice but it's the 14
years of having to make sales or starve that makes her think she has
really learnt what does and doesn't work. A tutor for all ages, she
specialises in helping people get started on the long road to technology.

"It has to be practical, it has to be cheap, and it has to work."