Forgive the long absence. Unfortunately, health issues have kept me away from writing. To make up, I am sending out a series. Sorry for the delay.

Karen

MAKE YOUR OWN WEB PAGE Pt1

Business Computing Tips

      By Karen Fainges

First thing to do when designing a web page is to figure out what you want to achieve. Do you want to tell people you exist, inform them on the issues or sell products? The best way is to do all three. Each section has its merits. People often check the web to find out basic information about you. Not being accessible can be deadly to your business. In today's world of high Internet usage, it would be like having a silent business phone number. Listing some common problems and their solutions means that people will keep coming back to your site and refer it to others. Both help you to sell product, and that is what business is all about.

What should you say? Listen to your customers. First of all, think of the ten most frequent questions you are asked. Opening times, costs, warrantees anything that you are constantly saying, put it on the web page. Many businesses put all the questions and answers together on a page called the FAQ - Frequently Asked Questions. It is a good idea to also pepper the pages with information. The most important thing is to put contact details like a phone/fax number and e-mail address on every page.

Then think about the types of solutions your product offers. If you sell phones, you are selling contact with friends and family, convenience, maybe even fashion. You are not selling a 356 megahertz dual frequency band extra beam model. Present solutions to some common problems and then offer your product. Finally, make it easy to buy. Give the details of the product and give the customer every chance to buy the product.

The easiest way to work out what words to use, is to find an advert, brochure or press release that has worked in the past for you, and use that as your guide.

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Please feel free to pass this newsletter on to your friends, just let them know I wrote it.

Karen Fainges holds a Bachelor of Business, and a Grad. Dip. of Vocational and Educational Training. All that is nice but it's the 14 years of having to make sales or starve that make her think she has really learnt what does and doesn't work. A tutor for all ages, she specialises in helping people get started on the long road to technology.

"It has to be practical, it has to be cheap, and it has to work."

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