MAKING YOUR PAGE PAY

Business Computing Tips

By Karen Fainges

A business web page has to do one thing, make money. The bottom line is
important if you want to keep the page going. It can make money in two main
ways, it can save you money in other areas and it can make sales.

To save you money, put up all the information you normally have to spend too
much time talking about. Opening hours, ordering dates, phone/fax numbers
all sorts of things can be put on the page so people can look them up
without disturbing you. Be careful about just referring people to the
webpage and hanging up though. Some people don't have or want web access.
And many of those calls can be changed to sales if you find out why they
want to know.

To make sales, work out what problems your customers have and how your
products can solve them. Write this up and put it on your web page. If it is
a very common problem, say lack of time, send the information around to
local radio and newspapers as a press release. Then people may flock to your
site. If your product is a real solution, they will buy. Remember to make it
easy though. Always give very clear instructions on how to order & what to
expect.

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Please feel free to pass this newsletter on to your friends, just let them
know I wrote it.

Karen Fainges holds a Bachelor of Business, and a Grad. Dip. of Vocational
and Educational Training. All that is nice but it's the 14 years of having
to make sales or starve that make her think she has really learnt what does
and doesn't work. A tutor for all ages, she specialises in helping people
get started on the long road to technology.

"It has to be practical, it has to be cheap, and it has to work."

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