Business Computing Tips
By Karen Fainges

The most valuable resource your business or club has is it's people.
These include your clients. For a club, that means it's members, for
a business it's those people that spend money. It is a simple
concept, but it's often forgotten. It costs much more to capture a
new person than to keep the ones you've got. But how can you do that?

A newsletter like this one is an easy way. Keep in touch with
clients, let them know about changes in product, price or
availability. NKR Models, a mail order business with a regular e-
zine, has grown from a back room business to one recognised
internationally. Every week, he sends out an e-mail listing the new
products available, and any old products on special. Eureka Models,
famous for doing small runs of highly specialised models, often sends
out surveys asking if anyone else wants a particular figure before he
starts a run. That way, he has an idea of demand before he even
creates the product. This is market research made very easy and CHEAP.

Another method is to personalise your service. Say you have a special
event coming up. Should you provide child care? A quick look over a
client database may show that over 60% of your clients have put Mrs
in the title column. That would suggest that unless the majority of
your clients are older, childcare may be an issue. A deal made with
the local childcare establishment for a cut rate for the afternoon
might just allow you to put, "Discounted childcare available in a
registered play group. Time to give all of you a day out". That could
go a long way to the success of your event.

Keeping an up to date database can be hard though. More of that next
fortnight.

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Please feel free to pass this newsletter on to your friends, just let
them know I wrote it. If you want a topic covered, just e-mail Karen
at sagatech@... or call on 61 7 33564807.
Karen Fainges holds a Bachelor of Business, and a Grad. Dip. of
Vocational and Educational Training. All that is nice but it's the 14
years of having to make sales or starve that make her think she has
really learnt what does and doesn't work. A tutor for ages from 6 to
86, she specialises in helping people get started on the long road to
technology.

"It has to be practical, it has to be cheap, and it has to work."
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