A Free-Reprint Article Written by: David Miller
Article Title:
Work From Home - Make Money Online With EBay Store
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Article Description:
Find out how to present your items, as well as other key factors
to profit from your eBay Store.
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2105 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2011-12-12 08:30:00
Written By: David Miller
Copyright: 2011
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Work From Home - Make Money Online With EBay Store
Copyright (c) 2011 David Miller
Review Get Price and Buy
http://ReviewGetPriceAndBuy.com/
By now you have probably heard plenty of success stories of
people that have managed to utilize eBay to make money. The
degree of success varies, but generally speaking there are
certainly enough tales of financial gain out there to make anyone
with even a tiny bit of entrepreneurial spirit perk up and wonder
if they too could pad their income through eBay. The problem that
most people run into, however, is that even those with a keen
business sense and a natural talent for knowing how to find a
make a sale do not typically know the tips and tricks that must
be used on eBay to get a leg up on the competition.
While it certainly matters what you are attempting to sell, there
are other factors that will affect your trends of success.
Understand that you are essentially using eBay as a store front
and many of the traditional rules of making a sale apply. You
have to be able to make yourself available to the customers, show
that you can offer a better deal, and generally find a way to
attract all of these different consumers to your product.
Obviously, if you are not selling anything you will not be making
any money; very soon you will most certainly need to begin
mastering the different tactics that successful sellers use to
attract customers to their listings, but before that you must
become acquainted with the most basics of eBay.
What you want to do with eBay will determine how you need to
approach the entirety of your situation. If you intend to mainly
use the service to attempt to try and sell a few items that you
just have lying around the house then you might be well served
simply by creating a few listings with catchy titles and allowing
the bidding to commence. However, if you are going to be using
the service often or to sell several items, you might consider
some of the other options that eBay offers. For example, one
popular option that is offered is the ability to create an eBay
"store".
If you tend to offer items along a particular theme, antiques,
for example, then a store can provide users a quick, easy way to
peruse your wares and to frequent your offerings on a fairly
regular basis. This provides you with the opportunity to have a
base of interested customers that are constantly updated on your
new items and what you have to bring to the table. Additionally,
as with most other eBay items, you do not actually have to offer
the listing as an auction; it is completely within the realm of
possibility to price the item yourself at the amount you would
like to charge using the "Buy It Now" option. You can even
offer your customers the option to haggle a bit by allowing them
to make an offer; you obviously have the option to refuse this
offer, but you might find yourself able to make a sell if you are
willing to compromise a bit.
This, essentially, is what you need to know if you are new to
eBay- that the basic styles of selling an item are a traditional
auction style, where the item goes to the highest seller at the
end of a set amount of time, and a very store-like option where
you set the price and wait for an interested party to come along
and make the purchase. Knowing these things is a good start
towards making money on eBay, but these are just the
fundamentals.
How you present your item could very well be the key factor in
whether or not you are able to profit from your eBay venture. As
you know, if a customer is unable to find your item they will,
obviously, be unable to purchase it. eBay differs from a
traditional store front in a variety of ways, but one of the most
significant ways is that customers have to find your item by a
text search, usually. This means that there are any number of
problems that can occur and make someone who is otherwise
interested in buying your item unable to find it.
For example, let's say that you make a spelling error when you
list your item. This is going to make it significantly more
difficult, perhaps even impossible, for someone who is looking
for exactly what you have to offer to be able to find it.
Basically, this means that you will have valuable equity locked
up in an online limbo because no one is able to find your item to
purchase it in the first place. You absolutely have to make sure
that you do not make any errors such as this when listing your
product.
There are other aspects of the title, however, that are immensely
important. It is not just enough for a buyer to be able to find
your item; you need to try and make sure that they see what you
are selling before they see the competition's merchandise. This
means that you must be selective with the words that you use in
your title, and even quite picky in the order of the words
themselves. If at all possible, use Terapeak to try and discover
what keywords customers search with to find products related to
yours. These are the words that you need to use. Remember that
you only have 55 characters so you have to use the most relevant
keywords in the shortest space; these keywords are what will help
you to be towards the highest results. If you need to communicate
something else to a potential buyer you can use the subtitle
feature; be aware, however, that eBay does not use this section
to check for keywords, so keyword spam in this area is fruitless.
Additionally, you should be aware of the amount of time that an
item is on sale for. If you have the item listed as a "Buy It
Now" item this is not necessarily as relevant; if there is not
very much competition on eBay from similar items it may be that
you simply need to wait for the right customer; alternatively,
lowering your price might be a good idea. However, the aspect in
which you really need to be aware of time is the auction. Many
sellers choose to put their item up for sale for the entire
duration of seven days. This might seem to make the most sense-
after all, the longer an item is for sale, the more opportunities
people have to bid. This train of thought while being sound, is
untrue.
If you pay very much attention to the various auctions on eBay
you will notice that a sort of a bidding frenzy begins to ensue
as the item approaches the end of the auction period. Once an
item has less than a day remaining it becomes more immediate, and
therefore more interesting, to a customer. In the last few hours
customers are bidding constantly. One reason for this is the way
in which eBay displays search results. An item with less time
remaining will appear higher in the search results than an item
with similar keywords but more time left. This means that you
have the option to use good keywords and put your item on auction
for a shorter amount of time to move your merchandise up the list
of search results; additionally, you will still be able to
attract the feeding frenzy type of bidding that occurs as an item
nears its end. You can make the same amount of money in less time
by making sure that your item is marketed properly.
Marketing is at the very soul of using eBay to make money. The
odds are fairly strong that you will not be in a niche market and
that you will have to struggle against competition to be able to
really get a foot in the ground. If you are just starting out you
can be at a distinct disadvantage against sellers that have been
using eBay longer. For example, feedback is an important tool
that many use when evaluating whether or not to make a purchase.
Without good feedback you are fighting an uphill battle. There
are, however, some tricks that can help you to overcome these
obstacles and make a move on the competition.
Essentially, you must build your reputation as a quality seller
from scratch. While it might be tempting to copy what it is that
your competitors are doing, approach this from a customer's
point of view. Why would a consumer purchase the exact same item
from an unknown seller when they could get the guarantee offered
by high positive feedback for the same price? It is not enough to
simply do the same thing that your competitors are doing; you
have to go above and beyond. To make any progress, you must
outperform them.
One of the things that you must consider in the beginning is to
offer your product at a lower price than other sellers. It does
not have to be significantly lower, maybe as little as five or
ten percent. However, a lower price can be the perfect way to
sway buyers who might have otherwise made their purchase from
your competition. This is not the only way to attract positive
attention, however.
Depending on what it is that you are selling you might be able to
include a bonus item, something that is not very expensive if you
have had the forethought to purchase it at a very low cost. For
example, let's say that you are selling a smart phone- well,
typically a new phone comes equipped with a home charger and the
necessary cables, but not a mobile charger. If you so desired,
you could invest in a few of these and distribute them as a bonus
with the order- you can often get a modular charger for which the
owner supplies their own cable for only a dollar or two; it is a
small gesture, but one that might influence a buyer to give you
their business instead of your more popular competitor.
You can do other things, such as offering free gifts, that can
help to build customer loyalty. For example, something as simple
as including a small piece of candy with the package can be seen
as a good will gesture; people will remember that you went the
extra mile to make their experience just a little more pleasant,
and if a mistake ever occurs they might be more likely to give
you a bit more leniency.
Shipping is also of the utmost priority. A common tactic that
many eBay sellers attempt to use is to make a profit by charging
more for shipping than it actually costs; this is not an
encouraged idea. The point is to build up a great reputation
among the eBay community to ensure your possible customers that
you are trustworthy and will deliver their item, as promised.
Padding extra costs into the purchase price very often results in
very negative feedback.
You do not have to offer free shipping, but you do need to do
everything within your power to make sure the buyer receives
their item as soon as possible. Try to ship the item the same day
that the offer closes, and be sure to supply the buyer with a
tracking number so that they can keep track of their package. If
something goes wrong in shipping this allows them to know the
mistake was not yours; while they will not be pleased at the
delay, most people are basically reasonable and will not hold
this against you when leaving feedback.
Along the same idea of customer service comes the feature of eBay
to allow a potential buyer to ask a seller a question. If you
happen to get a question from a consumer be aware that this
person is, most likely, very interested in your merchandise. It
is in your best interest to answer this question as quickly, and
as honestly, as possible. You must do all of the little things
that your competitors do not to build up positive feedback and to
get the critical traffic you need as you are just getting
started. The way to make money with eBay is to market yourself,
market your product, and ensure people that you are a quality
seller that makes sure they receive their item quickly and in the
promised condition. Once you have established these things
customers will be drawn to you; this is where you can begin to
make money.
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David Miller Lewis is a Technical Support Consultant with
over 10 years of experience. Visit
http://ReviewGetPriceAndBuy.com/Make-Money-On-Ebay/Report.html
and become Power Seller On eBay.
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