Be more effective and spend less on marketing. Covers media publicity, copywriting, Internet marketing, speaking, advertising, direct mail, in-person selling, and much more. Each month since May, 1997, Shel Horowitz's Monthly Frugal Marketing Tips has brought you a low-cost,high-impact marketing idea. Shel's books, Grassroots Marketing: Getting Noticed in a Noisy World and Marketing Without Megabucks: How to Sell Anything on a Shoestring are crammed with thousands more ideas.