Hello Everyone,
I started a peer group that launched in January. Today was our last call, but
many of us are so jazzed and have found great value in the support of others
through this process that we're doing another round! We'll kick things off next
week and have a few spots left.
The calls will happen Monday mornings at 8am Pacific Time and begin on February
15th.
I'm a Professional Organizer/Efficiency Consultant based in Los Angeles. I work
with clients by helping them make the most of their space as well as create
systems and strategies that help them become more efficient.
While the group is open to anyone who is committed to making progress, my strong
preference is for other service professionals and potentially those who consider
themselves b2b (though not required).
If you are interested in joining, please fill out the following form:
http://bit.ly/GCNFeb15 (just a few quick questions about who you are)
If you are interested or have any questions, please do not hesitate to email me
at alaia@...
Readers, I was recently asked to offer a teleclass for members of
MyTherapistMatch.com, and in return, they are offering a free one-month trial to
my readers. Their service surveys both potential clients and member therapists,
then match them based on learning styles, decision-making strategies, and a
number of other characteristics, so it's quite different from your typical
online directory.
If you are a licensed counselor or therapist, or an intern under supervision to
become licensed, you can learn more about their service at
http://www.mytherapistmatch.com/fortherapist/joinus.aspx
The coupon code to receive a free month is 009. I'm not receiving any affiliate
fees for referring potential members, just passing this along as a resource you
may want to investigate.
Regards,
C.J.
----
C.J. Hayden, MCC
Author, Get Clients Now! (tm) & Get Hired Now! (tm)
Wings for Business LLC, San Francisco, CA
(415) 981-8845 or (877) 946-4722 in the U.S.
http://www.getclientsnow.comhttp://www.socialentrepreneurcoach.comhttp://www.cjhayden.com
----
Readers, new this week in our Answer Center:
<< How Can You Sell It If They've Never Heard of It?
Selling professional services can often be a challenge because of their
intangibility. When a client hires you to deliver a service such as accounting
or web design, they can't see the outcome in advance. They have to trust that
your work will produce a result they will like, and in most cases agree to pay
you for your time regardless. It's a leap of faith on the client's part that
often requires you to spend a considerable amount of time building their
acquaintance first.
But when your prospective clients have never even heard of the service you're
selling, it can be almost impossible to get their attention. It's difficult
enough to build a client's trust when they are buying a familiar service like
photography or estate planning. At least then the client has some idea about
what you can do for them, and when they might need you.
But what if you are a process improvement consultant, a Reiki practitioner, a
virtual assistant, or you train people in feng shui? When you tell prospects the
name of your profession or service and they reply with "what's that?" you know
you are in trouble. How are you going to sell your service to them when they
don't even know it exists? >>
Read the full article at http://www.getclientsnow.net
-- C.J.
----
C.J. Hayden, MCC
Author, Get Clients Now! (tm) & Get Hired Now! (tm)
Wings for Business LLC, San Francisco, CA
(415) 981-8845 or (877) 946-4722 in the U.S.
http://www.getclientsnow.comhttp://www.socialentrepreneurcoach.comhttp://www.cjhayden.com
----
Readers, if you're not already one, have you ever thought about
becoming a Get Clients Now! licensed facilitator?
Now more than ever, people need help developing and implementing
a successful and sustainable marketing plan. When the economic
news is difficult, people tend to hesitate with their
marketing, which is the exact opposite of what they need to do.
If you are a coach, trainer, or consultant who works with self-
employed professionals, business owners, or salespeople, consider
adding the Get Clients Now! program to your professional toolbox.
With our Facilitator's License you get all the materials and
training to deliver this powerful turnkey program to anyone who
sells or markets a service business.
Join us for the...
===============================================
Get Clients Now! Facilitator Free Preview Teleforum
===============================================
Thursday, Jan 28, 2010
11AM to 12PM Pacific, 2-3 PM Eastern, 7-8 PM BST
with Frank Traditi
Director of Training and Licensing
You can register and find out more about the program here:
http://www.getclientsnow.com/facilitator-preview.htm
Here are just few of the topics we'll cover:
* Why this program is so popular with entrepreneurs and
professionals
* How to create new streams of income delivering Get Clients Now!
* The extensive list of potential clients for your programs
* The comprehensive training, resources, and support you'll
receive as a licensed facilitator
* Everything you'll find in the Get Clients Now! Facilitator's
Kit
There is no charge to participate. Register now for the
Facilitator Free Preview Teleforum at:
http://www.getclientsnow.com/facilitator-preview.htm
Hope you can join us!
Frank
mailto:license@...
Frank Traditi
Director of Training and Licensing
Get Clients Now!(tm)
==========================================
Wings for Business, LLC
P.O. Box 225008 | San Francisco, CA 94122
Phone (415) 981-8845 or (877) 946-4722
http://www.getclientsnow.comhttp://www.gethirednow.com
==========================================
C.J. You are right 8 hours is too long for a beginner like me. Unfortunately,
the course was not designed by me and the council requires all their instructors
give 8 hour presentations. This will allow the therapist and nurses to get 7.5
hours of ceu's.
I am looking for an accountability buddy. Are you interested? Ideally you (like
me) are in the beginning stages of starting your business and would like the
extra push of being accountable to someone for your daily/ weekly actions. I am
in PST and available in the evening after 5pm.
Let me know if this sounds like something you're interested in.
Smiles!
Ann
Ann Rosales
Take Shape for Life
Certified Health Coach
Ask me how I've lost ~ 60 POUNDS!! (so far!)
408 966-6161 Cell
831 477-6569 Office
yourcoachann@...
www.yourcoachann.tsfl.com
[MODERATOR'S NOTE: Please respond to Ann privately off-list.]
Sharron, you've gotten a lot of terrific advice about delivering workshops. One
thought I would like to add is that giving an 8-hour workshop as your FIRST is a
significant challenge to undertake. Most of us have quite a bit of experience
giving shorter programs before we offer a full-day seminar.
If it's still an option for you to follow that path, I would recommend it. Give
a few one-hour programs, then work your way up to 3-hour workshops. After that,
an 8-hour seminar will become much easier to design and deliver.
If you're already committed to give an 8-hour program, one thing I would
strongly recommend is to include a variety of exercises where you have people
working with each other as partners, in small groups, and alone with their
handout. No matter how good a presenter you are, 8 hours of you talking --
broken up only with questions or comments from the audience to you -- will not
hold people's interest.
Good luck!
-- C.J.
----
C.J. Hayden, MCC
Author, Get Clients Now! (tm) & Get Hired Now! (tm)
Wings for Business LLC, San Francisco, CA
(415) 981-8845 or (877) 946-4722 in the U.S.
http://www.getclientsnow.comhttp://www.socialentrepreneurcoach.comhttp://www.cjhayden.com
----
I am guessing that this is a subject near and dear to your heart.:-) My
advice is to just open your heart and let the words flow from there.
Remember you are not performing but rather you are there to inform, to help.
When you remember this the stress will leave, you will have fun and you will
help so many people.
Joyfully,
Kathryn Watson
Relax For Success
www.relaxforsuccess.com <http://www.relaxforsuccess.com/>
www.facebook.com/KathrynWatson1
281-827-7090
"Life is like a hot air balloon ride, you never know where the winds will
take you! Just relax and enjoy the ride!"
Kathryn
[Non-text portions of this message have been removed]
I think there are many really great comments. I would like to add a couple for
your consideration, and only for consideration because ultimately this will be
your gig!
1) Be careful of activities that require standing up, sitting on carpets,
etc. Make SURE that there is no one in the room with physical limitations that
could interfere with their ability to be a full participant. If there are
persons with physical challenges, you can always use another approach such as
hand raising, speaking, or have something on the table (I have put little flags
on the tables before) for them to wave. Just be sensitive to the needs of those
with disabilities or physical challenges. This is passed on after having
learned it the HARD way.
2) Most folks I work with (thousands a year) like the Power Points,
especially if they are well balanced with color and brief bullets. It is helpful
for those of participants that might have difficulty staying on track, following
difficult concepts, or who multitask during trainings. They do not care for
anything “busy” and HATE anyone who reads to them! I always give them a
paper copy for notes as well as other resources used in the presentation.
3) I do best when training like it is a conversation. I immediately find
someone in the audience (preferable sitting in the middle) and I “talk” to
them. I still glance at the rest of the participants, but I make REAL eye
contact with this person. Pick someone who smiled when you said
something…someone you think will give you positive body language cues
regarding what you are saying and doing. After 30 minutes or so I find another
“friend” in the audience and begin doing the same with them. This is on TOP
of the one I was using before. I gradually keep adding people until I am making
eye contact, smiling at, and having a personal conversation with almost anyone
in there! They feel special and also begin to participate in a more personal
manner. This really helps if the room is large because you draw people to the
front.
4) Finally, there will always be someone (or several) in the audience that
do not give you that warm fuzzy…do not make you feel as though you are meeting
their needs. You can either a) ignore it if it seems that everyone else is doing
well or b) you can ask them at a break how they are doing and if there is
anything they need from you to benefit from the session. Give them some
attention at break and see if there is anything in your control you can assist
with. During the session, don’t keep dwelling on them and continue with your
“friends”, doing what you can to make your session applicable and inviting
to everyone. It can be their personality, culture, or you might remind them of
their ex-husbands new girlfriend! You never know and do not take it personally.
Good luck. I think with all the support you have received and the excellent
suggestions, you will be great.
Conni Wells
423) 768-0476
cjwells@...
www.axisgroup1.net
Author of the forthcoming book: Keeping Afloat: Sustainability Factors that Can
Make or Break an Organization
My very strong recommendation before you even think about the
mechanics of your presentation (although those are certainly
important) is becoming very clear on:
1. What's the main purpose of your presentation? To educate/deliver
info? persuade/shift thinking? motivate change?
2. by the end of your presentation, what outcome do you want for
your audience? how do you want them to be different or take
different actions as a result? how will you know you got that outcome?
3. what outcome do you want for yourself? more clients? More
subscribers to your list? sell product? or even something as simple
as, get practice speaking in front of groups and become more
comfortable? Etc.
Your desired outcomes should drive the "what" and "how" of your
presentation. I would also strongly suggest in your opening that
communicate clearly and concisely "why" they need to hear your
presentation.
That will set the stage not only the tone of your presentation, it
will determine whether you engage them or lose them in the first few
seconds. Doesn't need to be more than a sentence or single
question. Remember your audience (in their heads) are always asking
"what's in it for me?" as to why they should listen.
Beginnings and endings are the most important part of any speech.
That is what your audience remembers most.
You got some great advice on specific mechanics.
Warmly,
Denise
________
Denise Corcoran | 650-348-1842
denise@...
The Empowered Business (tm)
http://www.EmpoweredBusiness.com
Transforming Profits By Transforming Potential and Performance:
Leadership and Business Solutions for the 21st Century
[Non-text portions of this message have been removed]
Hi Sharron,
Alas, I am not a seasoned professional, merely a humble self-esteem coach:) But
my 2 cents worth is: create a script, a kind of Reader's Theater, for your
audience to participate in. If everyone is seated in a row, they probably all
can't participate. So instead, have a bunch of characters act out Dementia by
reading from your script--anyone from the audience who is interested would
do--and have everyone else try to follow the dialogue by reading the script
themselves, perhap aloud?, trying to put feeling into each character.
If you can all be seated on a carpet, say, then you can have groups of 4 doing
this with each other, for greater realism.
The benefit is that folks would likely experience what Dementia is about from a
more deeply personal perspective.
What do you want to accomplish with your talk, by the way, Sharron? That is do
you want to increase awareness about Dementia? Get donations? Volunteers? A
combination?
best always,
Mike Rael, MS
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try videotaping your practice performance.
good luck,
barry
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Dear Sharron,
Wonderful that you are bringing this information to the public. Congratulations.
My two cents as a presenter:
* When you rehearse, practice the end of your seminar first, and work your way
backwards, so that when you get to the end you will feel very comfortable,
relaxed and competent. First impressions are important, of course, but you also
want to leave a lasting impression by the end.
* Less is more. If you can find an activity or image that makes your point, it
is often better than lecture. Let your participants connect the dots themselves.
* Leave time for listening. Use active listening and reflect back what your
participants share. Check in to make sure you reflected correctly.
* Why not poll your audience at the beginning of your seminar to find out who
is there, how much experience they have with the topic, etc. You can also
incorporate activities like a "power stand" or "power walkl". A power stand is
when make a statement and ask people to stand if they agree with the statement
and look around to see who else is standing. A power walk is when you say one
end of the room means "strong agree" and the other "strongly disagree" and the
middle is neutral, and when you make your statement, people stand in the room
along the continuum of how strongly they feel about your statement.
* Establish ground rules for discussion and sharing for courtesy and safety.
Rules like raising hands to speak and not interrupting, using I-statements and
not speaking for others, no cross-talk such as secondary discussions,
confidentiality so that personal experiences will not be repeated outside the
seminar, etc.
* Most things take more time than you anticipate. You don't want to be rushing
at the end. Be prepared to shorten or jettison modules of your seminar to leave
time for your closing. No matter what, start your closing activity at the
precise time you scheduled it in your agenda. I set a timer for ten minutes
before my closing activity so that I have time to wrap up the penultimate
activity.
* Leave time for Q&A at the end. Always repeat the question before you answer
so everyone can hear. Always. Microphone or not, classroom or hall.
* If there is a microphone, use it. You have no way of knowing how well you are
heard in the back or dead spots in the room. You can speak in a natural tone, so
you don't come off as "shouting". Practice with the microphone so you know what
distance you have to hold it. Usually holding it like an ice cream cone against
the front of your chin directly below your lip is best. A lavalier wireless
clip-on mike is even better. Be sure to have spare batteries for wireless mikes.
* Leave time for reflection and sharing as well.
* Ask participants to keep questions and statements brief and then enforce it.
Some people can not help themselves from "detailing". If you can paraphrase the
question after thirty seconds, cut them off. Everyone else will appreciate that
you are maintaining control of the seminar.
* Plan the flow so that there are activities where you deliver content to the
participants and activities for the participants to reflect, absorb and
integrate the information. Allow the participants to breathe in and breathe out.
* This comment may get a lot of flack. Most participants hate Powerpoint. I
prefer to work with a flipchart and whiteboard and use as few slides as
possible. However many slides you have, cut that in half. Then cut it in half
again.
* Your audience can read your bullet points, so make sure your content adds to
what is on the screen, not just parroting it. Audiences are quite sophisticated
today: for an example watch Stephen Colbert on the Colbert Report on Comedy
Central when he does his daily bit called "The Word" which parodies Powerpoint
presentations--his slides deliberately undermine what he is saying. Brilliant
comedy!
* Handouts: Don't put everything you know in the handouts. A printout of your
slides with space to write on is enough.
* Leave them wanting more--steer them to your website. Give them a coupon so
they can download your ebook, retrieve your presentation, get a discount on your
published book, etc. Whet their appetite. Let them come to your next workshop,
your weekend workshop, or week-long retreat for more information.
* Practice speaking more slowly than you are accustomed to. It is likely that
your adrenalin levels will be higher when you are nervous, which makes you speak
faster. If you practice slow, deliberate and clear speaking, you will split the
difference and sound natural at your presentation.
1. I highly recommend Ken Nelson's workshops for presenters:
http://www.powerfulworkshops.com/
2. Check out the Games Trainers Play series of books
http://www.amazon.com/Games-Trainers-Play-McGraw-Hill-Training/dp/0070464081
3. and Great Group Games
http://www.amazon.com/Great-Group-Games-Boredom-Busting-Zero-Prep/dp/1574821962/\
ref=pd_sim_b_36
I hope these tips help and give you food for thought in planning this and future
presentations.
My background includes twelve years of computer training and consulting,
including courses that lasted five seven-hour days (with Microsoft-certified
curriculum using Powerpoint--argh!), twenty-five years of teaching music and
acting to adults and children, including many years of stage managing,
directing, and conducting opera, drama, and musical theater, and most recently
five years teaching yoga and leading experiential workshops.
Break a leg!
David Freiman
Certified Yoga Instructor/Yoga Therapist
Tel: 347-410-9305
Mobile: 917-578-6670
Skype: dfmaestro
goodlifeyoga@...
"We taste and feel and see the truth. We do not reason ourselves into it."
– William Butler Yeats
[PLEASE NOTE: This message had to be edited by your moderator because the full
original post was appended to it. This slows down posting of your message.
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Hello Sharron,
Great idea to practice in front of stuffed animals, audiences can look just as
funny looking sometimes and just as silent as a stuffed giraffe. My only advice
is to be natural, forget every piece of advice you have ever heard about putting
your hands in your pocket (for example) or not pacing etc.
Walk, talk and be natural, wave your hands if you desire, and even be willing to
stop mid sentence and recompose yourself. I have a lot of experience speaking in
front of groups and I have it from some of the best speakers in the world. Be
natural when speaking, although you should WORK VERY HARD on your material
ensure that you give good content, that's what your responsible for (unless your
speaking about platform performance).
I hope this helps, one last comment is to record yourself and don't beat
yourself up if it doesn't go perfect. You will improve with practice, and you'll
also get better at giving good content.
P.S. Send thank you notes and ask your audience to fill out an evaluation
sheet/testimonial.
Until next time keep Adapting.
Paul Godines
Adapt on a Dime Consulting
"Market Your Business With A Book"
Web: www.adaptonadime.com
Email: paul@...
Cell: 219-363-1449
[PLEASE NOTE: This message had to be edited by your moderator because the full
original post was appended to it. This slows down posting of your message.
Please remember to edit your own posts before sending.]
I'll be conducting my first workshop on Dementia in front of my peers. I plan on
practicing in from of my son's stuff animals. I will also plan the pacing of the
workshop so it will last 8 hours. I will be using powerpoints and handouts for
each student.
I will incorporate, discussions, a little drama (acting out), humor and life
experiences.
Are there anyother tips from you seasoned professionals?
Readers, I have an article in RainToday this week:
<< Forget Resolutions; You May Need a New Year's Revolution
No, that's not a typo in the title. Resolutions are easy; most of us make them
at least once a year. A revolution, on the other hand, is something you may not
have made since you started your business.
Launching a new business is actually quite revolutionary. When you began yours,
many details of your life changed. Some of those changes were intentional,
others accidental; some you liked, some you didn't. Other changes that you
always meant to make just never seemed to happen.
Is your business everything you meant it to be? Is it giving you all that you
wanted? Are you satisfied, even delighted with how your life as a business owner
is turning out? If not, perhaps it's time to start a revolution. Here are some
revolutionary ideas you might consider adopting: >>
You can read the full article through next Tuesday at http://www.raintoday.com
-- C.J.
----
C.J. Hayden, MCC
Author, Get Clients Now! (tm) & Get Hired Now! (tm)
Wings for Business LLC, San Francisco, CA
(415) 981-8845 or (877) 946-4722 in the U.S.
http://www.getclientsnow.comhttp://www.socialentrepreneurcoach.comhttp://www.cjhayden.com
----
Readers, two new GCN articles were published this week, plus it's your last
chance to register for the Jan. 12 28-day program with Joan Friedlander. Here's
the scoop:
New in the Get Clients Now! E-Letter: "Too Busy to Get Clients?"
<< "I don't have enough clients," one of my students told me. "I'd love to put
more effort into marketing, but I'm so busy, I don't have the time."
This independent professional's dilemma might seem humorous, but it's no joke.
I've heard this complaint repeatedly from professionals and small business
owners. You'd think the solution would be easy - just drop whatever else you're
doing and spend more time on getting clients. But making that adjustment is
often not so simple.
Here are five too-busy-to-get-clients situations that you may encounter, and
what you can do about them: >>
Read the full article at
http://www.getclientsnow.com/too-busy-to-get-clients.htm
New in the the Get Clients Now! Answer Center: "What's the Missing Ingredient in
Your Marketing?"
<< "How can I improve my marketing?" a student recently asked me. "I've spent
hours and hours trying to get clients, and none of my efforts seem to pay off."
I asked my student one simple question: "What would you say is the missing
ingredient in your marketing?"
He thought about it for a moment. "Well," he said, "I don't think I'm networking
in the right places. I seem to meet a lot of other consultants and freelancers,
but I'm not connecting with corporate decision-makers. That's who I really need
to be reaching. I'd better find some new groups to network with!"
My student had just solved one of his biggest marketing problems. But before he
asked himself the right question, he didn't even know what that problem was. >>
Read the full article at
http://www.getclientsnow.net/2010/01/02/missing-ingredient/
If you're ready to get clients in 2010, this is your last chance to register for
the Jan. 12 Get Clients Now! 28-day program with Joan Friedlander. Build your
own client base or learn to become a facilitator.
Find out more or register at http://www.getclientsnow.com/workshop_2.htm
Happy January!
-- C.J.
----
C.J. Hayden, MCC
Author, Get Clients Now! (tm) & Get Hired Now! (tm)
Wings for Business LLC, San Francisco, CA
(415) 981-8845 or (877) 946-4722 in the U.S.
http://www.getclientsnow.comhttp://www.cjhayden.com
----
Hi all,
I am looking for others to join in an accountability group using the GCN text as
the primary focus through March 15th. (estimated)
I know that I work so much more efficient when I am held accountable, as many
people I work with are, so if your are interested please email me at
garry@... Ideally I would like to have a well rounded group
across several different industries/disciplines, as that would also add some
significant idea incubation to the process as well.
Thanks
Garry Carlson
North Carolina
Hello, I am looking for a buddy to work the GCN plan with. I am new in
business and want someone who would hold me accountable and work the whole 28
days with. I would do the same for you.
My best, Mary
merettig@...
I know that everyone is talking about the New Year, and there is something to
the renewal of intention that we feel at this time. But, I'd like to take a
different tack. Are you at a point where you would benefit from the focus and
accountability that you get in a group marketing program to maximize your
results from the Get Clients Now!(tm) system?
Here are a few ways Get Clients Now! supports the growth and success of coaches,
consultants and other service professionals.
** Increase your skill, confidence and effectiveness in one of the 4 phases of
the Universal Marketing Cycle
- Fill the pipeline with quality prospects
- Become far more consistent and effective with your follow up
- Turn the initial conversations with prospective clients into
meaningful business conversations (getting the presentation)
- Get the yes. If you're talking business but not getting new
clients at the level you want, get the guidance and support of the
system and to change that this year.
** Choose a strategy, such as public speaking or referral building, and develop
a targeted action plan to increase your prospect list through either avenue.
** Reposition your services and get out to a new target market.
The first Get Clients Now! Virtual University program of the year starts next
Tuesday, January 12th. There is still room for a few more people.
Get Clients Now! 6-week marketing tele-class program
With Joan Friedlander
Jan 12-Feb 18, 2010
11:00 AM PST (2:00 PM EST, 7:00 PM GMT)
For full program details and to register visit
http://www.getclientsnow.com/workshop_2.htm .
Have questions? Call me at 1-571-379-7614, or send an email to
info@... .
Joan
Joan Friedlander
Senior Facilitator, Get Clients Now! Virtual University
http://www.getclientsnow.com
Lifework Business Partners
Customized "Workstyle Approach" to Small Business Growth
http://www.lifeworkpartners.com <http://www.lifeworkpartners.com>
Direct line: (571) 379-7614
Hi Follow GCN folks,
I am looking for accountability buddies to join a group of about 5 people to go
through GCN together. I already have 3 people and I am looking for 2 more. I
would prefer that you were in the PST time zone as scheduling is often
challenging without time zones also being an issue.
If you are interested, please email me at Kirsten@... or
feel free to call: 415-418-0898.
My thoughts are that most of our meetings will be via teleconference to make it
easier but I am open to in person as well.
Looking to get started no later than 1/15/09
Please let me know if this sounds interesting to you! Looking forward to
connecting with you soon,
Kirsten
Sharron, in response to my reply to you Mike Rael asked, "Wouldn't hospitals
demand formal credentials of some sort? I know they would at the hospitals I've
seen."
Mike brings up a good point. That may be an issue. My reply included an
assumption that you have a background that gives you credibility as a presenter
on this topic, including credentials. If this is not the case, then this might
indicate yet another approach, to seek out presentation partners who come with
those credentials rather than going in cold, as they say.
To another point Mike made, what you say and how you go about this will work
best when it authentically represents you. Templates are just templates.
Hopefully, the replies and offers you've received today are giving you what you
need to move forward.
Warm regards,
Joan
Joan Friedlander
Senior Facilitator, Get Clients Now!(tm)
Get focused and in action now.
Register for January 12th Get Clients Now! program
http://www.getclientsnow.com/workshop_2.htm
Direct telephone: (571) 379-7614
Hi Joan,
Wouldn't hospitals demand formal credentials of some sort? I know they would at
the hospitals I've seen.
About templates: I'm of the philosophy of coaching someone to gradually arrive
at a sample letter by learning wha'ts most important for that person to say! I
see such a letter as evolving from the depths of one's soul. I realize this may
take 3 hours of solid work instead of the 1/2 hour that using such a template
would enable one. But I don't see that *efficiency* is the biggest value here.
The organic approach allows one to feel far more self-confident as one presents
oneself. This confidence is reality based, since it is founded upon one's own
discovery of one's deepest values in connection with one's chosen work.
best wishes always,
Mike Rael, MS
groups.yahoo.com/group/mensaweightloss
[PLEASE NOTE: This message had to be edited by your moderator because the full
original post was appended to it. This slows down posting of your message.
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Hi friends:)
Someone here said he wanted help.
OK. I was there for him.
The obvious first thing was this web site read like a restaurant menu, with
absolutely no perception of the differences between reading a web page and an
offline catalog!
I pointed this out to him, glad to be of help. I further suggested videos of
each person who renedered his or her testimonial, to enhance believability.
Instead of being grateful, he immediately ran for cover and did not
communicate with me again.
So I'd like to request that if a conversation be started from one member here
to another, that for the sake of courtesy alone, the conversation not be stopped
without saying why!
best wishes and Happy Holidays,
Mike Rael, MS
groups.yahoo.com/group/mensaweightloss
[Non-text portions of this message have been removed]
Sharron,
I know you asked for sample marketing letters, and I can offer you one to take a
look at, but first I have a few thoughts to share with you about your overall
approach. You said, "I am offering workshops on Dementia Care to ALF, LTC,
Doctor's offices, etc." Please keep in mind that I don't know what ALF is (I
assume LTC is Long Term Care), but it occurs to me that you may be more
successful in the beginning by looking for opportunities to affiliate yourself
with hospitals and medical facilities that already offer workshops. If you live
near any kind of hospital, it's likely you've received information about their
workshops at some time or another.
Going back to your question about a letter vs. a postcard, I think your
instincts about which is more effective is right on; in this case I think a
marketing letter would be more effective than a post card. That being said, a
marketing pitch letter alone will probably not do the trick. It's likely to be
overlooked if not combined with some personal outreach and contact.
Along those lines I might suggest that you identify people in your network that
may know people in these key institutions and ask for an introduction. Your
marketing pitch letter can then be used to reinforce and enhance your message,
depending on when you send it in the sequence. If you don't know anyone who can
make introductions, you might try contacting the person at the hospital in
charge of public workshops and programs as a starting point.
I see that others have already offered help with a marketing letter
template. If you still want more assistance on this feel free to contact me
directly at joan.friedlander@... for a sample pitch letter. Or, check out
pages 190 and 191 in the second edition of the Get Clients Now! book for a
couple of sample pitch letter, one for a warm contact and the second for a cold
contact.
Best of luck!
Joan
Joan Friedlander
Senior Facilitator, Get Clients Now!(tm)
Get focused and in action now. Register for January 12th Get Clients Now!
program http://www.getclientsnow.com/workshop_2.htm
Direct telephone: (571) 379-7614
Hello Sharron (it's Carla)
Because you are targeting a group and not a business ran by an individual I
would put together a package outlining who you are (or name of your company-
(company bio or professional bio)), what you will be covering, the benefits they
will receive by getting this information. along with an intro letter.
This information can be sent directly to the education coordinator. Before
sending anything I would first contact that department and see what their
requirements may be so that you can also include that information in your
package.
For smaller facilities I would condense this information into a letter with
additional information included as an attachment.
Success will rely in the follow up.
If you need more information or examples email me.
~Carla
Carla Kroger
Daily Administration
Ph: 507 412 8410 | E-mail: carlak@...
Web: http://www.dailyadministration.com
Twitter | Facebook | LinkedIn
Business Growth Begins With Quality Support
Get your FR*EE Business Building Report "9 Ways to Add Value to Your Business"
----- Original Message -----
From: Sharron
To: getclientsnow@yahoogroups.com
Sent: Sunday, January 03, 2010 4:50 PM
Subject: [getclientsnow] Letters offering workshop
Also, should I send a marketing letter first to introduce my company to
healthcare facilities or should I use postcards. My concerns about postcards
would be, will they be tossed in the trash or taken seriously and read.
Hi Sharron :)
I'm not much on generic sample letters. But...if you send me your phone numjber
at mikerael4@..., I could phone you and we could hammer something out
together. No charge too! I'm just getting into this kind of work, and need demos
of my own!
best wishes,
Mike
groups.yahoo.com/group/mensaweightloss
groups.yahoo.com/group/mensadepressionanxiety
groups.yahoo.com/group/innerchildmoderated
[PLEASE NOTE: This message had to be edited by your moderator because the full
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Please remember to edit your own posts before sending.]
I am offering workshops on Dementia Care to ALF, LTC, Doctor's offices, ect. I'm
not a good writer. I am looking for any sample letters I can use to create a
marketing letter to send to healthcare professionals.
Also, should I send a marketing letter first to introduce my company to
healthcare facilities or should I use postcards. My concerns about postcards
would be, will they be tossed in the trash or taken seriously and read.
You always have to use a different approach when marketing to healthcare
professionals.
Hello
I'm looking for a buddy to help each other. I've finished doing the steps for
the 28 day marketing plan and I'm ready to start putting it into practice.
I live in New York City.
I am a holistic health counselor/nutritionist.
Best,
Natalie
Check out my new website:
www.nataliewellness.com
[MODERATOR'S NOTE: Please reply to Natalie off-list at natsbmw@... .]
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