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The Source - creepin' on a come up   Message List  
Reply | Forward Message #1543 of 2618 |
Peep: http://www.targetmarketnews.com/storyid04070801.htm

Ad revenue for The Source magazine is up almost 90% of what it was during the same time last year. Sure, XXL pulled in twice as much, and Vibe clobbered both with ten times as much ad revenue, but at least the Bible of Hip-Hop is finally pointing in the right direction.

--
Hashim

Mon Apr 7, 2008 5:48 pm

hiphopblogs
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Message #1543 of 2618 |
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Peep: http://www.targetmarketnews.com/storyid04070801.htm Ad revenue for The Source magazine is up almost 90% of what it was during the same time last year....
Hashim Warren
hiphopblogs
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Apr 7, 2008
6:02 pm

I'm missing where XXL makes twice as much as The Source. It looks like they make roughly the same amount. Maybe I'm retarded. ... during ... Bible of...
Byron Crawford
tsubulldogg
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Apr 7, 2008
7:01 pm

You're not retarded Byron, XXL only made 300k more, its pretty comparable. On Mon, Apr 7, 2008 at 2:50 PM, Byron Crawford <byron.crawford@...>...
Alex Richard
alexrichard1227
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Apr 7, 2008
7:26 pm

disclaimer: this is for the print publications, not their online counterparts. to get an idea of what their sites bring in, divide the offline numbers by 6-10....
Michael Miraflor
mirateck
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Apr 7, 2008
7:28 pm

oops, I was off. The Source did 1,047,690, and XXL did 1,620,820. That's almost a 65% difference. It's interesting that with all the talk of the net killing...
Hashim Warren
hiphopblogs
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Apr 7, 2008
7:33 pm

Hashim, you're looking at '07 numbers. I think the '08 numbers are more relevant since I think the main point of this post was to show the source's comeback...
Alex Richard
alexrichard1227
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Apr 7, 2008
8:04 pm

comparing magazine ad revenue statements to the revenue of online-specific sites like AHH is like comparing apples to oranges. actually, it's like comparing...
Michael Miraflor
mirateck
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Apr 7, 2008
8:05 pm

"mainly due to the magazine decreasing more rapidly" Alex, the ad revenue for XXL, The Source, and Vibe are all pointing up compared to last year. And it's a...
Hashim Warren
hiphopblogs
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Apr 7, 2008
11:41 pm

the chances of your friend starting and running a profitable blog or website are many times higher than starting and running a profitable magazine. even if...
Michael Miraflor
mirateck
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Apr 7, 2008
11:52 pm

Michael, you're absolutely right about the cost of producing a magazine. However, the marginal cost of producing a magazine is offset by the margin of profit...
Hashim Warren
hiphopblogs
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Apr 8, 2008
12:54 am

Hashim, I think you need to look at the bigger picture, though to put that increase in context. This is a time where urban-youth advertising spending is...
Alex Richard
alexrichard1227
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Apr 8, 2008
1:41 am

to follow up on this, music magazines are taking a nosedive. vibe is tanking almost as bad as rolling stone: ...
Michael Miraflor
mirateck
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Apr 21, 2008
5:53 pm

On a related note, what happens to the revenue for music mags online and off once hip-hop artists start competing for ad dollars? - Hashim On Mon, Apr 21,...
Hashim Warren
hiphopblogs
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Apr 21, 2008
6:22 pm
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