I'm also curious about TheMostMag.com which was their new gossip
magazine. If the bigger mag was failing why suck money into a new
publication?

On Wed, Jul 1, 2009 at 1:12 PM, Michael
Miraflor<michaelmiraflor@...> wrote:
>
>
> Quincy Jones is going to put a bid in.  Not to resurrect the magazine, but
> to keep it alive online.  Which I don't quite get, b/c Vibe.com already
> exists with it's own staff (unless I'm mistaken).
>
> http://gawker.com/5305066/quincy-jones-will-not-let-vibe-die
>
> Hashim - are the edit teams for print and online completely different?
>
> I haven't heard word about Vibe's online operations; I have a couple of
> upcoming campaigns with them.  It would be great to know if my clients'
> money has been sucked into a black hole.
>
> On Wed, Jul 1, 2009 at 1:09 PM, Mike Street <streetforce1@...> wrote:
>>
>>
>> No I'm aware of all the changes but at the end of the day it's a
>> valuable brand that spoke to a broad audience. I'm sure Time Warner or
>> Viacom are pulling some money together to buy it on the cheap now.
>> Just seems like they could have brokered a deal to keep the brand
>> going.
>>
>> They should have put it up on the market for sell years ago or merged
>> with another publication.
>>
>> On Wed, Jul 1, 2009 at 1:02 PM, Hashim Warren<hashimwarren@...>
>> wrote:
>> >
>> >
>> > It wasn't exactly quick. Three years ago they laid off 40% of their
>> > staff, a week after I was hired there. 9 months later, I was laid off,
>> > too.
>> >
>> > A year later they laid off more, leaving only a skeleton crew. And
>> > early this year they reduced the workweek by 1 day instead of making
>> > more layoffs.
>> >
>> > VIbe, which costs 5 million per issue to publish hasn't made money in
>> > years and they probably can't find a buyer right now. It's been a slow
>> > death.
>> >
>> > If anyone at Vibe was caught off guard about the company folding, then
>> > they probably are not very good at this journalism thing.
>> >
>> > I expect to see the Vibe brand on coffee table books, and maybe a VH1
>> > show, but never again in magazine form.
>> >
>> > ---
>> > Hashim Warren
>> >
>> > On Wed, Jul 1, 2009 at 11:07 AM, Mike Street<streetforce1@...>
>> > wrote:
>> >>
>> >>
>> >> I was surprised that they would so quickly let the Vibe brand go so
>> >> easily. I know no magazine or print is safe but Vibe had a descent
>> >> brand and it just seems like they gave up on making it pop or making
>> >> it new gain. I don't think we have seen the last of Vibe and if Jones
>> >> can get the money to buy the brand back I'm sure he will revive it
>> >> online.
>> >>
>> >> Who is next on the chopping block? The Source? Complex?
>> >>
>> >> I think it's time a lot of these brands take a SERIOUS look at moving
>> >> online for good.
>> >>
>> >>
>> >
>> >
>>
>> --
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>
>
>
> --
> Michael J Miraflor
> michaelmiraflor@...
>
>



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