"If AHH can barely stay afloat, they aren't going to have the time and
resources to help make the next ThisIs50.com for some cheapskate
label."

Yup.

"I gotta admit though, someone could probably make a living off of
creating artist blog sites and maintaining them."

Someone = Okayplayer.

For a new person to convince artists to hire them to manage their
sites is a headache not worth having.

HW

On Wed, Jul 1, 2009 at 11:30 AM, kill opus <killopus@...> wrote:
>
>
>  I gotta disagree here.
>
> If AHH can barely stay afloat, they aren't going to have the time and resources to help make the next ThisIs50.com for some cheapskate label.  As far as display ads go, these larger sites might want to take the NYT approach and start making some unique ad units that will attract bigger brands.  Only AHH and SOHH and maybe HHDX will be able to to do something like this.
>
> The other thing the top Hip Hop sites can do is create niche ad networks, to basically feed off the longtail.  That's what Complex is doing.  It looks like HipHopDX is already doing that and I know AHH and SOHH have been tossing the idea around for years.
>
> I gotta admit though, someone could probably make a living off of creating artist blog sites and maintaining them.  It would have to be a small operation though.  You could probably squeeze around $1000 out of them per site and maybe $500/month for maintenance.  That might not sound like much if you only do one site but if you can get 10 sites a year, you're looking at $70,000 dollars.  Good luck with that though.
>
> On Wed, Jul 1, 2009 at 10:44 AM, Mike Street <streetforce1@...> wrote:
>>
>>
>> Good point cause it is a better deal for the artist and the brand to
>> work closely together then to run ads on emerging/upncoming site.
>>
>> But again the hiphop sites can't depend to eat, live, and breath on
>> banner ads alone. There has to be several revenue streams going on in
>> order to make money.
>>
>> On Wed, Jul 1, 2009 at 9:48 AM, Hashim Warren<hashimwarren@...> wrote:
>> >
>> >
>> > Peep: http://www.outsellinc.com/press/press_releases/ad_study_2008
>> >
>> > "Companies are spending 61.8 percent of their online ad/marketing budgets on
>> > their own sites, siphoning dollars away from other options. This accounts
>> > for $65.1 billion. As a result, publishers are beginning to offer their own
>> > advertising/marketing services to recapture lost revenue."
>> >
>> > In other words, advertisers are becoming publishers, so publishers are
>> > becoming marketing firms.
>> > If you're AllHiphop, you've been seeing this "advertiser goes direct" trend
>> > accelerate as record labels and artists promote their music on their own
>> > social networks/video sites/twitter accounts. Even worse, some of these
>> > artists are competing with Allhiphop for ad dollars. So, what should they
>> > do?
>> > Allhiphop and other publishers need to offer to help the artists build,
>> > promote, and monetize their sites. If they don't, they will soon find
>> > themselves seriously competing with the artists they cover for traffic and
>> > ad campaigns.
>> > The Complex Network is already in this game with Olivia Munn's site.
>> > ---
>> > Hashim Warren
>> >
>> >
>>
>> --
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>
>