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Vibe falls victim   Message List  
Reply | Forward Message #2542 of 2614 |
Re: [hiphop-ads] Vibe falls victim

Yup, recently the magazine and online staffs merged. I don't know
about people on the business side, but my friends on the editorial
side are out of the building and already moving on.

---
Hashim Warren

On Wed, Jul 1, 2009 at 1:17 PM, kill opus<killopus@...> wrote:
>
>
> Vibe writers did double duties as far as I know.
>
> On Wed, Jul 1, 2009 at 1:12 PM, Michael Miraflor <michaelmiraflor@...>
> wrote:
>>
>>
>> Quincy Jones is going to put a bid in.  Not to resurrect the magazine, but
>> to keep it alive online.  Which I don't quite get, b/c Vibe.com already
>> exists with it's own staff (unless I'm mistaken).
>>
>> http://gawker.com/5305066/quincy-jones-will-not-let-vibe-die
>>
>> Hashim - are the edit teams for print and online completely different?
>>
>> I haven't heard word about Vibe's online operations; I have a couple of
>> upcoming campaigns with them.  It would be great to know if my clients'
>> money has been sucked into a black hole.
>>
>> On Wed, Jul 1, 2009 at 1:09 PM, Mike Street <streetforce1@...>
>> wrote:
>>>
>>>
>>> No I'm aware of all the changes but at the end of the day it's a
>>> valuable brand that spoke to a broad audience. I'm sure Time Warner or
>>> Viacom are pulling some money together to buy it on the cheap now.
>>> Just seems like they could have brokered a deal to keep the brand
>>> going.
>>>
>>> They should have put it up on the market for sell years ago or merged
>>> with another publication.
>>>
>>> On Wed, Jul 1, 2009 at 1:02 PM, Hashim Warren<hashimwarren@...>
>>> wrote:
>>> >
>>> >
>>> > It wasn't exactly quick. Three years ago they laid off 40% of their
>>> > staff, a week after I was hired there. 9 months later, I was laid off,
>>> > too.
>>> >
>>> > A year later they laid off more, leaving only a skeleton crew. And
>>> > early this year they reduced the workweek by 1 day instead of making
>>> > more layoffs.
>>> >
>>> > VIbe, which costs 5 million per issue to publish hasn't made money in
>>> > years and they probably can't find a buyer right now. It's been a slow
>>> > death.
>>> >
>>> > If anyone at Vibe was caught off guard about the company folding, then
>>> > they probably are not very good at this journalism thing.
>>> >
>>> > I expect to see the Vibe brand on coffee table books, and maybe a VH1
>>> > show, but never again in magazine form.
>>> >
>>> > ---
>>> > Hashim Warren
>>> >
>>> > On Wed, Jul 1, 2009 at 11:07 AM, Mike Street<streetforce1@...>
>>> > wrote:
>>> >>
>>> >>
>>> >> I was surprised that they would so quickly let the Vibe brand go so
>>> >> easily. I know no magazine or print is safe but Vibe had a descent
>>> >> brand and it just seems like they gave up on making it pop or making
>>> >> it new gain. I don't think we have seen the last of Vibe and if Jones
>>> >> can get the money to buy the brand back I'm sure he will revive it
>>> >> online.
>>> >>
>>> >> Who is next on the chopping block? The Source? Complex?
>>> >>
>>> >> I think it's time a lot of these brands take a SERIOUS look at moving
>>> >> online for good.
>>> >>
>>> >>
>>> >
>>> >
>>>
>>> --
>>> ____
>>> Get Social:
>>> Facebook: http://facebook.com/greasyguide
>>>
>>> http://facebook.com/mikestreet
>>>
>>> Twitter: http://www.twitter.com/streetforce1
>>>
>>> My Sites:
>>>
>>> Now72.com - GreasyGuide.com - HarlemFoodie.com
>>
>>
>>
>> --
>> Michael J Miraflor
>> michaelmiraflor@...
>
>



Wed Jul 1, 2009 6:26 pm

hiphopblogs
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Message #2542 of 2614 |
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** The print advertising collapse hit VIBE hard, especially as key ad categories like automotive and fashion, which represented the bulk of our top 10...
Michael Miraflor
mirateck
Offline Send Email
Jul 1, 2009
12:49 am

I owe my continued employment to McDonalds' "McCafe" and Kmart's "Protege"<http://www.bet.com/OnTV/BETShows/106andpark/kmart-collegiate-athlete-award.htm> . ...
Hashim Warren
hiphopblogs
Offline Send Email
Jul 1, 2009
2:01 pm

I was surprised that they would so quickly let the Vibe brand go so easily. I know no magazine or print is safe but Vibe had a descent brand and it just seems...
Mike Street
streetforce1
Offline Send Email
Jul 1, 2009
3:08 pm

It wasn't exactly quick. Three years ago they laid off 40% of their staff, a week after I was hired there. 9 months later, I was laid off, too. A year later...
Hashim Warren
hiphopblogs
Offline Send Email
Jul 1, 2009
5:03 pm

No I'm aware of all the changes but at the end of the day it's a valuable brand that spoke to a broad audience. I'm sure Time Warner or Viacom are pulling some...
Mike Street
streetforce1
Offline Send Email
Jul 1, 2009
5:10 pm

Quincy Jones is going to put a bid in. Not to resurrect the magazine, but to keep it alive online. Which I don't quite get, b/c Vibe.com already exists with...
Michael Miraflor
mirateck
Offline Send Email
Jul 1, 2009
5:12 pm

I'm also curious about TheMostMag.com which was their new gossip magazine. If the bigger mag was failing why suck money into a new publication? On Wed, Jul 1,...
Mike Street
streetforce1
Offline Send Email
Jul 1, 2009
5:17 pm

Vibe writers did double duties as far as I know. On Wed, Jul 1, 2009 at 1:12 PM, Michael Miraflor...
kill opus
gotyabooks
Offline Send Email
Jul 1, 2009
5:18 pm

Yup, recently the magazine and online staffs merged. I don't know about people on the business side, but my friends on the editorial side are out of the...
Hashim Warren
hiphopblogs
Offline Send Email
Jul 1, 2009
6:27 pm
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