Peep: http://www.outsellinc.com/press/press_releases/ad_study_2008 "Companies are spending 61.8 percent of their online ad/marketing budgets on their own...
I owe my continued employment to McDonalds' "McCafe" and Kmart's "Protege"<http://www.bet.com/OnTV/BETShows/106andpark/kmart-collegiate-athlete-award.htm> . ...
Good point cause it is a better deal for the artist and the brand to work closely together then to run ads on emerging/upncoming site. But again the hiphop...
I was surprised that they would so quickly let the Vibe brand go so easily. I know no magazine or print is safe but Vibe had a descent brand and it just seems...
I gotta disagree here. If AHH can barely stay afloat, they aren't going to have the time and resources to help make the next ThisIs50.com for some cheapskate...
kill opus said: "I gotta admit though, someone could probably make a living off of creating artist blog sites and maintaining them. It would have to be a...
Yeah i guess they would have to be pretty high profile artists to make any real money. I know that cats that set up ThisIs50.com were actually hired by Ning...
"If AHH can barely stay afloat, they aren't going to have the time and resources to help make the next ThisIs50.com for some cheapskate label." Yup. "I gotta...
It wasn't exactly quick. Three years ago they laid off 40% of their staff, a week after I was hired there. 9 months later, I was laid off, too. A year later...
No I'm aware of all the changes but at the end of the day it's a valuable brand that spoke to a broad audience. I'm sure Time Warner or Viacom are pulling some...
Quincy Jones is going to put a bid in. Not to resurrect the magazine, but to keep it alive online. Which I don't quite get, b/c Vibe.com already exists with...
I'm also curious about TheMostMag.com which was their new gossip magazine. If the bigger mag was failing why suck money into a new publication? On Wed, Jul 1,...
Imagine if AHH took the Okayplayer route of making artist pages for select people and maintained them. They could possibly attract some people if it mean an...
Yup, recently the magazine and online staffs merged. I don't know about people on the business side, but my friends on the editorial side are out of the...
Peep: http://cantstopwontstop.com/blog/the-future-of-magazines/ Jeff Chang reposted a Twitter conversation he had about the death of Vibe and the future of...
There has been a similar discussion about this about music and albums being tools used, serviced, and created by big box brands like Wal-mart. Green Label...
If all the websites turn into marketing companies and all the marketing companies turn into websites wouldn't this be a problem? What will happen to...
I think your objectivity comes in with the companies that you align yourself with. If a blog/site where to take this approach they should work to create an...
Worth mentioning that many independent bloggers still value credibility and run lean enough operations where it's ok if they're making minimal income (or even...
I agree with you, Rafi. The only ones who can be truly objective are the players who are completely unplugged from the machine, and the low cost tools out...
Peep: http://adage.com/bigtent/post?article_id=137716 The interview is filled with markeing babble, but the comments are interesting. ... Hashim Warren...
I read this article a few days ago. It could have been written in 1966. The insight of African American consumers are written as if we just got here last year...
One of the big down sides of the recessions is that a lot of big brands cut out their "minority" money and went with general markets agencies. But now there is...
Last year I spoke with someone at an agency I won't name who was working with Boost Mobile. In the past Boost Mobile has been uber-urban when it came to...
That strategy and rationale does not make sense. Whoever told you that should be fired. Rarely trust what people at agencies say. The average agency head...
Wow as an agency guy I gotta say that's true. One of the main reasons I'm out here renegade like a Muh'f... The lies are treacherous. However brands do this...
This convo with the person at the agency was while Boost was rebranding itself and they were dropping the whole "Where You At?" slogan. I felt like the person...
Well they have to compete with Virgin Mobile who has out paced them with over 2 mil subscribers while Boost only has about 600K+ subscribers. I'd love to know...
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