"We believe oil markets may have entered the early stages of what we
have referred to as a "super spike" period — a multi-year trading band
of oil prices high enough to meaningfully reduce energy consumption and
recreate a spare capacity cushion only after which will lower energy
prices return," Goldman's analysts...

http://www.foxnews.com/story/0,2933,152048,00.html
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There's nothing better than building a product that has a universal
theme(a message of awareness) and using(borrowing) existing themes from
other products to market it is an added bonus...

A Future Without Oil.