... who was it that said great efforts are not possible w/o the help of giants.

'The Rockefellers are raising extremely uncomfortable questions about policy and profit that ultimately go to the heart of economic sustainability at the corporate and national level.
These are issues that are not going away - and they are compounding daily in magnitude.'

http://www.marketwatch.com/news/story/rocking-house-exxon/story.aspx?guid=%7B6B08A744%2D088D%2D413B%2DB254%2D764C08059090%7D

You might ask the 11 bln dollar question as to what drove the R. to make their ideas known in an albeit non-conforming manner unless of course there's that sliver of truth to it...

More accurately and simplistic terms, it is not so much the idea of oil that has peaked but rather the availability of Free Oil(TM)-[cheap and easily accessible crude] that has ended most especially in an environment of ever increasing demand. The problem may not be so much in finding alternatives if we really followed deeds w/ words but rather the idea of
overcoming the lifestyle that the populous have taken for granted that gas/oil is cheap. It is undoubtedly so that the people of this nation are experiencing problems in paying for
gas and even bills. The love affair of gas guzzlers specifically the perennial SUV(late 20th & early 21st Century) has only exacerbated the problem. Call it an exercise in perception
but it is a fact embedded in reality when gas reaches much more than what we're used to paying.

http://www.reuters.com/article/environmentNews/idUSN1835277320080420?feedType=RSS&feedName=environmentNews&rpc=22&sp=true