There is one marketing truth you must understand: People buy when they are ready to buy, not when you are ready to sell. So, just because your lead is not ready to buy today, doesn't mean they aren't important. After all, today's leads are tomorrow's customers, or next month's or next year's.

Treating your leads like customers ensures they will come directly to you once they are ready to buy.

I'm going to admit something that may sound a little arrogant. I have hundreds of thousands of customers. They just might not be buying from me right now. But, whenever I'm talking to any small business owner, I am thinking, "This is one of my customers." I don't even have a chance to tell them what FirstCruiseVacation  does before I have categorized them as "Customer" in my head. Many times it is my perceived value of this person that causes them to want to buy more on FirstCruiseVacation  and often earns me another customer!