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4 Amazingly Simple Ways To Double or Triple Your Internet Sales!

Article Description:
====================

The truth is, most internet marketers don't have a problem
getting traffic. They have problems converting browsers into
buyers, and more often than not, the problem lies with their
web copy. It's brutal, but bad copy is bad copy, long and
short.


Additional Article Information:
===============================

682 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-08-04 09:48:00

Written By:     Dan Lok
Copyright:      2009
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4 Amazingly Simple Ways To Double or Triple Your Internet Sales!
Copyright (c) 2009 Dan Lok
Quick Turn Marketing International, Ltd.
http://www.WebsiteConversionExpert.com



It's sad, but true.

Most internet entrepreneurs are struggling with poor response,
and have no idea how to go about increasing the effectiveness of
their marketing beyond increasing the size of their advertising
budget. This foolishness never ends.

The truth is, most internet marketers don't have a problem
getting traffic. They have problems converting browsers into
buyers, and more often than not, the problem lies with their web
copy.

It's brutal, but bad copy is bad copy, long and short.

It costs nothing to tweak your web copy, and yet you can get
measurable, marked improvements in response!

Here are 4 little known ways which cost nothing to implement to,
radically improve your internet profits.

Response Booster #1: Add DRAMA!

Fact #1: It's hard to get anybody's attention

Fact #2: It's hard to keep their attention

Read this:

"Bill was shocked. He had never seen so much blood in his
life... it was almost nauseating. It wasn't his fault. He buried
his face in his hands and wept... she was such a lovely
child...."

I bet you really want to know what happened next, don't you?

Well, I don't know what happened next either cause I just made
that up. But I think this proves how powerful a device drama can
be.

The key is to keep your reader hooked!

If your reader doesn't read your copy, your copy has no chance
of selling anything!

Here's one of my favorite quotes from the famous mystery writer
Dashiell Hammet, who gave other budding writers this advice:

"When in doubt, have someone come crashing through the door with
a gun."

Response Booster #2: Give Them The Facts

Do you know what's the #1 trend online?

Skepticism.

There are way too many scandals in the political, economic,
educational, religious and financial arena.

People just don't know who to trust anymore, do you?

On the web, almost every mother's son is THE GURU.

Who do you trust?

Does your sales letter answer the questions: Who are you, why
should I pay attention to you and why should I buy from you?

You have to back up what you say with the cold, hard
unadulterated FACTS.

Response Booster #3: Empathize

Here's a direct quote from Robert Collier from his legendary out
of print book, "The Robert Collier Letter book":

"The reader of this letter wants certain things. The desire for
them, is consciously or unconsciously, the dominant idea in his
mind all the time. You want him to do a certain definite thing
for you. How can you tie this up to the thing he wants, in such a
way that the doing of it will bring him a step nearer to his
goal?"

You must get out of your own ego and get into theirs!

When you truly know your prospect inside out, you'll be able to
display empathy in your sales copy, and be able to push their
emotional buttons, and hit them in the "sweet spot" to make
them say, "I really want to buy this."

Response Booster #4: Dress Up

It's really important that you know why your website looks the
way it does.

While many will argue that it's not always true... people DO
judge a book by its cover, and for that matter, your website from
how it looks.

You can radically increase the chance of your prospect doing
business with you, by conveying credibility through your font and
color section. It's easy to tell an amateurish website from a
professional.

If you don't convey credibility, you'll lose the sale as people
are wary about credit card fraud, and there's no way they will
gamble with fate and give their credit card number to a website
that looks like crap.

Ask yourself, "Do the graphics enhance readership and
credibility, or are they there simply for the sake for being
there?

This is the vest best "litmus test" for using graphics in your
web copy.

There's one more thing that stands between your web copy and the
results you should be getting from it.

YOU.

Go for it!

Dan "The Man" Lok






---------------------------------------------------------------------
A former college dropout, Dan The Man Lok transformed himself
from a grocery bagger in a local supermarket to an internet
multi-millionaire. Dan came to North America with little
knowledge of the English language and few contacts. Dan just
created a 4-part video explaining exactly how he makes millions
online, watch them here >> http://www.websiteconversionexpert.com


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Top Mistake 1 When Naming a New Company or New Product

Article Description:
====================

The top mistake in choosing a name is deciding on the name
you like best. That very obvious-sounding strategy is wrong
because of four pitfalls. Learn how evade those pitfalls to
arrive at a name you can grow with.


Additional Article Information:
===============================

780 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-08-04 10:24:00

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Copyright:      2009
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Top Mistake 1 When Naming a New Company or New Product
Copyright (c) 2009 Marcia Yudkin
Creative Marketing Solutions
http://www.yudkin.com/



Bear with me, because when I tell you the number one mistake
people make when selecting a name for their new company or new
product, you are going to be surprised. Ready? The top mistake in
choosing a name is deciding on the name you like best.

That very obvious-sounding strategy is wrong because of several
pitfalls. First, names can go off the rails because you, the
namer, are not your target market. The name needs to appeal to
potential customers, not to you. Second, the name you like the
best may have negative connotations that you didn't stop to
think about. Third, your favorite name, or a close variant of it,
may already be in use, causing you to seem imitative or even
landing you in legal trouble. And fourth, the name you like most
may limit you in ways that may become painfully clear in the
future.

Let's go through these pitfalls now one by one.

Not long ago New Jersey fell into the trap of thinking of
themselves rather than of the target market when officials asked
their residents to vote on a tourism slogan for the state. The
winning entry, "New Jersey: Come See for Yourself," received
just a few more votes than "New Jersey: The Best Kept Secret."

Both of these tag lines fail because they do not give a reason
for outsiders to come explore. Outsiders, who may have an image
of New Jersey as an over-industrialized collection of chemical
factories, won't see anything compelling in those phrases. If
the contest organizers had let non-New Jerseyites react to
possible slogans, it would have become clear that those slogans
were lame and uninteresting to the target market.

For business names, what insiders to the business choose may have
a meaning element that customers don't relate to or cannot
pronounce. For example, if an optical shop decided to call itself
Refractions, they'd be sabotaging themselves, because the
average person doesn't know that "refraction" is the principle
of physics that enables glasses to correct vision.

Likewise, a bakery might fall in love with the name Painique
(pan-EEK), where "pain," which means "bread" in French, was
supposed to be pronounced in the French way rather than as
rhyming with "rain." However, where the typical shopper
doesn't know French, the name would be baffling and off-putting.

Choosing the name you like best can also be disastrous if you
don't take the time to explore whether or not there are negative
implications to the name. This happened to a shoe company in
England, which was exciting about naming a sport shoe Zyklon, not
realizing that this was the brand name of the gas used by the
Nazis to kill millions during World War Two.

Similarly, someone who went with the company name Grand Poobah
Publicity because they loved the way it sounded would eventually
find out that to language mavens and Gilbert and Sullivan fans,
the company was mocking itself. The Grand Poobah was a haughty
character in "The Mikado" who had an undeservedly high opinion
of himself.

Going only by what you like can also blind you to the fact that
your name, or something resembling it, may already be in use. For
instance, a golf course near me in Western Massachusetts called
its modest little eatery Tavern on the Green, and found it
ridiculous when the famous restaurant by that name in New York
City sent it a letter demanding it stop using the name.
Ridiculous or not, most businesses receiving such a letter sooner
or later have no choice but to give in. It's smarter to check
whether or not a name is legally in the clear prior to finalizing
it.

Even when a name just echoes something else rather than exactly
imitating it, the public may feel that your name is derivative
and unoriginal. If you fell in love with the name Sir Salad for
your casual restaurant, people might think you'd copied the
chains Sir Speedy or Sir Pizza, even if you weren't aware those
existed.

Finally, the name you like most could be so narrow in scope you
are unable to expand. With the name Becky's Bookkeeping, Becky
may have trouble later when she realizes clients need help with
filing and organizing as well as with their financial records.

Perhaps the most surprising point to many people is that it
isn't essential to have a blinding love for your new company
name. It's far better if you think systematically about what the
name should accomplish for you and go rigorously through your
brainstormed list with those criteria in mind. You may already
have overlooked the name that best meets those clear-headed,
unemotional naming criteria!




---------------------------------------------------------------------
Marcia Yudkin is Head Stork of Named At Last, a company that
brainstorms creative business names, product names and tag lines
for clients.  For a systematic process of coming up with an
appealing and effective name or tag line, download a free copy of
"19 Steps to the Perfect Company Name, Product Name or Tag Line"
at http://www.namedatlast.com/19steps.htm


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Article Title:
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Potential Dangers of Expired Domain Business - Some Precautionary Tips

Article Description:
====================

Investing on expired domain names could be very risky and
dangerous if you are not careful enough in managing them.
The perceived potential of earning huge income is very high
with very good domains. On the same vein, the chances of
losing your money in the business could also be very high
especially when you commit blinders after blunders.


Additional Article Information:
===============================

511 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-08-04 11:00:00

Written By:     John Khu
Copyright:      2009
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Potential Dangers of Expired Domain Business - Some Precautionary Tips
Copyright (c) 2009 John Khu
Expired Domain Secret
http://www.expireddomainsecret.com



Investing on expired domain names could be very risky and
dangerous if you are not careful enough in managing them. The
perceived potential of earning huge income is very high with very
good domains. On the same vein, the chances of losing your money
in the business could also be very high especially when you
commit blinders after blunders. Most of the newbie domain traders
commit lot of mistakes while managing their business operation.
Most of them who buy expired-domains end up in making huge losses
by adapting very bad trading methods.

Newbie domain traders should remember that maintaining their
domain names is actually very costly and difficult. Each
additional expired domain may cost them an extra $25 to the
overall maintenance bill and this figure recurs every year as
well. In reality, the actual cost of $10 as annual renewal fee
may not look very big. However, a big portfolio of domains may
cost you too much money in combination. Sometimes, you may need
to spend an additional amount of about $3 for each domain in the
maintenance process.

When combined, the annual renewal fees to be payable on a stock
of expired domain names could dent your pocket in a big way. To
bridge the gap or to maintain the renewal parity, you will need
to sell some of them at good profits. Otherwise, you will be
sitting on a stock of expensive domains that are almost useless.
Let us say that you have a stock of 100 expired domains. Let us
assume that each one of them costs around $10 as annual renewal
fees. In total, the cost renewing all the 100 domains come to
about $1000. This is a huge sum of money for any domain trader.
In order to cut losses, you will need to create a turnover of a
minimum of $1000 by selling some of them. This amount is just
enough to cover the cost of renewing those domains. This is
possibly the most frustrating thing with selling expired domain
names.

On the other hand, expired domain business becomes commercially
nonviable when you buy a few numbers of domains. The average
selling rate for an ordinary expired

domain name is about $25. It means that if you do not sell a
name, you will be investing another $1o towards annual renewal
fees. In all, you will be creating a loss of $10 every year on a
domain that sells at $25! Sitting down on an expired domain is
likely to cause accumulated losses every year. Domain traders
always commit the mistake of waiting for that big sale in the
hope that it will bring a huge income!

Many domain traders also commit the mistake of buying expired
domains that come with assumed traffic. However, the traffic
associated with an expired domain could be of very bad quality
and most of these incoming links are not sustainable. Real
traffic comes only when someone types the actual URL of the
domain. Also known as organic traffic, this provides you a great
opportunity to earn decent profits.






---------------------------------------------------------------------
John Khu is an author and also a seasoned professional
with vast experience in expired domain name business.
He is also the owner of the path breaking web sites
called http://www.expireddomainsecret.com and
http://www.expireddomaingains.com which provides
complete and up-to-date information on expired
domains and their eternal secrets.


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Article Title:
==============

Article Marketing: A Great Strategy To Promote Your Business

Article Description:
====================

Promotion is an important part of any business; you need to let
potential customers know about you and your product. Article
marketing is a strategy that will increase your exposure to the
people who will want to buy your product or service. Articles
written about your industry will help to establish you, the
author, as an expert in your field, and can be published in print
media and online.


Additional Article Information:
===============================

876 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-08-05 11:12:00

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Copyright:      2009
Contact Email:  mailto:ennzo.f.cesario@...



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Article Marketing: A Great Strategy To Promote Your Business
Copyright (c) 2009 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/



Promotion is an important part of any business; you need to let
potential customers know about you and your product. Article
marketing is a strategy that will increase your exposure to the
people who will want to buy your product or service. Articles
written about your industry will help to establish you, the
author, as an expert in your field, and can be published in print
media and online.

Customers have a preference for doing business with someone they
are familiar with, and article marketing is an ideal way of
getting your name out there. The content of your articles needs
to be useful and relevant to your target market. Articles that
are informative, interesting and provide solutions to your
readers are tremendously helpful.

If writing is your thing, then do your own articles. If not,
there are several sites online where you can connect with
writers, eager for work. Choose someone who uses good grammar and
spelling skills, and who can write in an informal and
conversational style that is easy to read. Your name will appear
as the author on these outsourced articles, promoting you as the
expert.

These articles are meant to inform and add value to you and your
product; they are not blatant sales letters. Online publishing
sites wouldn't publish sales letters anyway, and print media
would avoid them as well. To establish your credibility, you need
to give something to your readers, not blast them with sales
talk. Don't ever forget, the reason they are reading your
articles is for the information.

Web and ezine writing is very different than writing for other
off-line publications. Brief is better. Be concise and write in
short paragraphs. Your main purpose is to capture their attention
and to get them to visit your website. If your article is long
with every piece of information, they won't see the value in
clicking the link to your site.

You should always check for spelling and grammatical errors
before submitting your articles to directories. These kinds of
errors will reflect badly on your reputation and credibility as a
quality information provider. Try to avoid technical language,
but provide an explanation of terms if they need to be included.

Put the major benefit to the reader in your title. The title will
determine whether or not the reader will click to read the
article and possibly click to visit your site. If they aren't
compelled to read the article, they will never get to see your
link, or see your website.

Article directories are the sites where you submit articles for
online publication. They check your articles to make sure they
comply with their guidelines before they publish them. And though
we won't go into it here, print media, like newspapers and
magazines, are also always looking for fresh copy, so you can
also submit your interesting articles to them for publication.

Make good use of the resource box under the article; this is
where you can promote your product and supply contact
information. What you include here should encourage readers to
click to your website. The best resource box describes your
website or yourself in a short sentence and includes at least one
link that points back to your website or blog. When the reader
clicks on the link to your site, your website visibility will
increase.

Remember, a brilliant article with a bad resource box is a waste
of time and money. Carefully review the rules for resource box
information for each directory you submit to and try to get in as
much information about yourself as you can.

If you can, place links to other articles you've written in a
new article you're writing. Sometimes, if the advice is helpful,
the ezines will let you do this. This cross-referencing will get
you more bang for your buck. Before publishing them elsewhere,
you should always add your articles to your website or your
newsletter. This helps to identify you as the source of the
information and is another good way to get your name out there to
build relationships with potential customers.

Articles for online publication need to be written with search
engines in mind. You need to use the most popular keywords that
online users type into their search engine when looking for
information about your topic. Use the keywords in your article,
but do not saturate it with them. This ruins the readability of
the article and will not add to your credibility at all.

Set up a blog to keep in contact with customers and interested
contacts. You can upload your articles to your blog to give your
readers a continual supply of interesting, informative articles
about your area of expertise. Add new content frequently to keep
the search engines interested in your articles. Use your blog as
another means of promoting your product and yourself as
trustworthy and interested in your customers.

Article marketing is probably one of the easiest and most
effective ways of driving targeted traffic to your website and
boosting your exposure on the Internet. These guidelines will
help you get started in article marketing. Use them to promote
your product or service and to establish yourself as an expert in
your field, then watch your sales increase.






---------------------------------------------------------------------
Enzo F. Cesario is a Copywriter and co-founder of Brandsplat
(http://www.Brandsplat.com/), the only online marketing and
advertising company employing Brandcasting, the most effective
way to brand your company on the web.  Brandcasting uses
informative content and state-of-the-art internet distribution
and optimization to build links and drive the right kind of
traffic to your website. The approach is simple, highly effective
and affordable. Learn more at: http://www.Brandsplat.com/
and http://www.brandsplatblog.com/


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==============

Telecom Disaster Planning - What You Need to Know to Get Started

Article Description:
====================

What if your company couldn't use its computers for a day?
How about your phones? Any phone system outage, even if
it's a short one, could result in financial losses and
inconvenience for your business. Can you afford this
disruption? Most businesses can't.


Additional Article Information:
===============================

780 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-08-05 11:24:00

Written By:     Nermine Shaker
Copyright:      2009
Contact Email:  mailto:nermine.shaker@...



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Telecom Disaster Planning - What You Need to Know to Get Started
Copyright (c) 2009 Nermine Shaker
The Sygnal Group
http://www.SygnalGroup.com



What if your company couldn't use its computers for a day? How
about your phones? Any phone system outage, even if it's a short
one, could result in financial losses and inconvenience for your
business. Can you afford this disruption? Most businesses can't.

Planning for any type of interruption in your telephone or data
service should be a critical issue for any business.
Unfortunately, however, most businesses only realize its
importance after the fact - after an outage has occurred. Many
adverse effects of interruption of service could be minimized or
even eliminated with some advanced planning.

Your business should be prepared for the following events: a
power outage, network failure, phones system failure, a disaster
affecting your workplace or a disaster affecting your region.
During most previous disasters, the phones would still work. With
the emergence of telecom systems that are powered by local
electricity, without power, communications are shut down. Your
customers can't place orders and your business grinds to a halt.
Restoring your telecom service then, is essential to restoring
your business. Companies that have a telecom disaster plan are
better prepared for any outage for whatever reason.

In the past, disaster planning was usually expensive and cost
prohibitive to most companies. With today's technology, there
are cost-effective options for even the smallest telecom budget.

What Your Plan Should Do

Your plan can be anything from a written plan on how to re-route
your telecom services, to purchasing automatic routing
arrangements with a carrier. The plan should define a procedure
that will bring back your resources as fast as possible. It
should also require redundancy in components and systems to
provide continuous operation.

Understand Your Services

When you are designing your disaster recovery plan, you first
need to understand all of your services, the value they provide
your company and what the impact would be if that service was
gone for a period of time. You also need to look at which parts
of your services might be likely to fail and how that failing
will compromise your business and its connectivity.

Redundancy plays a huge part in disaster planning. A common myth
is that all you need to do is have a different circuit from a
different vendor. This doesn't guarantee redundancy. You have to
ensure that you have two completely different circuits with
absolutely no shared facilities and being fed by different
central offices.

Here Are Some Steps to Get You Started

  * Take the time to consider what the worst-case scenario would
be and plan for it. If you have prepared for the worst case,
lesser emergencies will be taken care of as well.

  * Define everyone's roles and responsibilities and make sure
they know what they are responsible for.

  * Back up your data. Important daily output should be backed up
and documented. Ideally, one back-up copy can be kept on site and
another off-site.

  * Establish a plan for your communications and review these
plans with all of your service providers.

  * Select an alternate IT location in advance. This may mean a
different building, city or state, depending on the severity of
the disaster for which you are planning.

  * Document your plan in writing and share it with your employees
so they know the procedures you're putting in place. Educate
your employees to make sure everyone knows the procedures to
follow during an emergency. Make sure all critical names and
contact information are included in your document.

  * Review your plan quarterly and make sure contact information
is always up to date.

Specifically for telecom, here are some points to consider that
will reduce the chance of telecom failure and give you a faster
recovery from disasters.

  * Do you have an Uninterruptible Power Supply (UPS) in place? Is
it adequate for your business and for a reasonable amount of
time?

  * Do you have a current data backup of your PBX system?

  * Do you have back up lines if your T1 or PRI goes down?

  * Do you have redundant hardware (hard drives and power
supplies) if they fail?

  * If your system fails, are your incoming calls automatically
re-routed to another number?

  * Do you have all your data, documentation, licensing codes and
passwords backed up and in a safe place?

Disaster planning can end up being more valuable than any other
IT project. Disaster recovery strategies are different for every
company because every company has different priorities. It's
important to note that it's never too late to start building and
implementing your telecom disaster recovery plan. No one wants a
disaster and no one wants to plan for it. However, a Disaster
Recovery Plan will protect your business and prevent total loss
during an emergency, whether big or small.






---------------------------------------------------------------------
Nermine Shaker is a Partner at THE SYGNAL GROUP, a telecom
consulting firm that offers telecom expense management,
telecom auditing and VoIP management to businesses of
all sizes.  Find out how to lower your telecom expenses
at http://www.SygnalGroup.com/ or visit our blog at
http://www.TelecomExpertise.com/


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Article Title:
==============

Create Information Products - Detailed Blueprint To Making A Fortune Selling
Information Products

Article Description:
====================

Creating information products to solve people's problems is
one of the most profitable and easiest online business to be
in. It's much cheaper than setting up a traditional brick
and mortar business, there's no inventory to keep and you
make 100% of what you sell. Here's a business plan of how
to get into this online business.


Additional Article Information:
===============================

785 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-08-05 11:36:00

Written By:     Alan Cheng
Copyright:      2009
Contact Email:  mailto:aylcheng@...



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Create Information Products - Detailed Blueprint To Making A Fortune Selling
Information Products
Copyright (c) 2009 Alan Cheng
Best Instant Sites
http://www.bestinstantsites.com/



Create information products to solve people's problems is one of
the most profitable and easiest online business to be in. It's
much cheaper than setting up a traditional brick and mortar
business, there's no inventory to keep and you make 100% of what
you sell. Here's a business plan of how to get into this online
business.

1. What Information Products To Sell?

Instead of creating information products to sell in different
niches, you need to focus on one niche. Make a decision on what
niche you want to build your business on before proceeding
further.

For example, in the self-help niche, you can create information
products on public speaking, self confidence, anxiety, anger
control, build better relationships etc...

2. Getting the Ideas

Read and study your niche every chance you get. Go to forums and
understand what problems people are having. Read magazines and
newspapers see what topics are related to your niche.

Regularly make a list of ideas and choose the best one to start
working on when it's time to create a new information product.

3. Create The Information Product

Buy an ebook from your competitors and see how it's laid out and
the topics that are written.

Do some research and start writing your information product. Make
it something you're proud to sell. You can hire a ghostwriter to
do this task for you later on after you see how the business
works.

Alternatively, you can hire a ghostwriter right away if you
absolutely hate writing and don't have the time for it.

4. Packaging

This is what makes your information product sell since people buy
based on the packaging. This means the design of your website
needs to look professional and your sales copy needs to be
convincing and mouth-watering.

If you have no experience in writing sales copy and if you're
not good at creating graphics, get them outsourced. This is a
must!

Some ghostwriters are experienced in creating information
products online. Try to find one that will deliver a complete
service which includes the sales letter and website design.

5. Getting Traffic

Once your product is ready, it's time to drive traffic to it.
Here are 3 ways how you can drive traffic to your website to test
the response.

  * 1. Write articles

Write 10 good articles related to your information product.
Again, if you don't like writing, you can outsource this to your
ghostwriter. Submit these articles to article directories and
ezines. Articles are excellent in increasing your exposure and
improve your search engine rankings.

  * 2. Blog and Forum Commenting

Make a list of blogs and forums which have good traffic and are
related to your niche. Take time to comment on them regularly
with a link to your website.

Offer valuable advice and don't advertise your information
product with your comments. Just have a link to your website.
This will enable you to "steal" some of the traffic from other
websites.

  * 3. Pay Per Click

Use pay per click advertising such as Google Adwords, Yahoo and
MSN. Create some ads and drive traffic to your website. Monitor
how well your information product sells.

Be careful and calculate how much you can afford to spend. If
there are not many sales, then tweak your sales copy.

6. Create an Affiliate Program

Create an affiliate program for your information product either
by submitting it to Clickbank or use PayDotCom. Let people know
they can promote your information product for 50% commission.

7. Collect Your Contacts

Always collect email addresses with everyone who comes in contact
with you which includes visitors to your website who signed up
for your newsletter, your affiliates and of course your
customers.

8. Repeat

Repeat the whole process with a new information product focusing
on the same niche, for example "self help".

Once you've created the information product, you can now email
your list. The prospects and customers will buy this product from
you if the previous one was good. Affiliates will want to promote
your new product to earn more commissions.

The more information products you create, the bigger your 3 lists
will get. After launching several information products you'll
find that you have a list of a few thousand.

Sending an email to your list telling them about your new
information product could produce thousands of dollars
immediately without doing any promotion of your own.

If you sold an information product for $37 and 1,000 members of
your list bought from you, that's $37,000 you'll make
instantly. Don't forget that your product will continue to sell
as long as your website is online. The crucial success factor is
the professional ghostwriter you chose to hire that can deliver
quality and on time.






---------------------------------------------------------------------
Download the report "How To Build Your Own Information
Products Business" at http://www.bestinstantsites.com/report -
To outsource your information product creation, hire us at
http://www.bestinstantsites.com/informationproduct.html -
Alan Cheng, Professional Ghostwriter
http://www.bestinstantsites.com/


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   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

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   Links in the Article or Resource Box. Paragraph breaks
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   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


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*** Author Notification ***

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Article Title:
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The 2 Most Common Mistake In Naming a New Company or New Product

Article Description:
====================

Too often, business owners and organizational marketers
don't take the time to think about possible shortcomings of
the name they settle on. Instead, those shortcomings emerge
over time, costing them dearly in sales and opportunities.
It's far more cost-effective to name your product or
service properly in the first go. Use this checklist to
identify hidden pitfalls of some names so they don't
blindside you.


Additional Article Information:
===============================

567 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-08-06 11:12:00

Written By:     Marcia Yudkin
Copyright:      2009
Contact Email:  mailto:marcia@...


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The 2 Most Common Mistake In Naming a New Company or New Product
Copyright (c) 2009 Marcia Yudkin
Creative Marketing Solutions
http://www.yudkin.com/



Most of the time, business owners and organizational marketers
look for a new company name or new product name that seems to get
the job done. That's unwise because they don't take the time to
think about possible shortcomings of the name they settle on.
Instead, those shortcomings emerge over time, costing them dearly
in sales and opportunities. Sometimes the name problems require
an expensive rebranding overhaul.

It's far more cost-effective to name your product or service
properly in the first go. Use this checklist to identify hidden
pitfalls of some names so they don't blindside you.

1. Are you using meaning elements that are obscure or unknown to
your target market? For example, an Australian company hired my
firm to rename their business communication product when they
were expanding to the U.S. because the name they'd chosen
wasn't familiar to American office workers. Words that are
everyday terms in Great Britain and Australia but not in the U.S.
include "whinge" (for whining) "redundant" (for unemployed)
and "turnover" (for annual sales).

An unfortunate mismatch between meaning and market can also rear
its head because business owners misjudge the level of
sophistication of potential customers. A software company, for
instance, was taken aback to learn that small businesses didn't
generally know that the initials "CRM" in their product name
stood for "customer relationship management." Likewise, a wine
shop named Terroir to Taste, using a French term that wine
aficionados know, didn't attract casual wine shoppers because
they mistook "terroir" for "terror."

2. Is a name or part of it difficult to pronounce? In my
childhood, I discovered that my last name, Yudkin, was hard to
say for some people, but as an adult, I'm unendingly surprised
how often my first name, Marcia, causes people to hesitate or
stumble. According to HowManyOfMe.com, "Marcia" is the 433rd
most popular first name in the United States, with 138,091
American residents having it. This shows that a word or name you
believe is familiar to people may not be.

According to studies by researchers at the University of
Michigan, when people have trouble pronouncing a product name or
business name, they consider it to be risky. Researchers at
Princeton University discovered that companies with
hard-to-pronounce names even performed less well in the stock
market than those that sat easily on the tongue. So try out your
proposed new company or product name on a broad cross-section of
people to make certain most can pronounce it easily.

3. Can your name pass the telephone test? By that I mean, if you
answer the phone saying your company name, would a caller who
didn't already know the name be able to hear it correctly? Some
company names are so baffling out of context that people can't
sort out the sounds into something that makes sense to them.
Someone once told me that when I reeled off the name of my
publicity book, they heard it as 6 Debts to Free Publicity
instead of 6 Steps. I learned to pause an extra millisecond after
"six" to get the name across, but many company names are not
salvageable in that way.

Don't let your excitement about a new company or product name
carry the day. Consider it from a variety of angles and get
feedback from folks in your target audience before committing
yourself to a name you're going to promote like crazy in the
marketplace.




---------------------------------------------------------------------
Marcia Yudkin is Head Stork of Named At Last, a company that
brainstorms creative business names, product names and tag lines
for clients.  For a systematic process of coming up with an
appealing and effective name or tag line, download a free copy of
"19 Steps to the Perfect Company Name, Product Name or Tag Line"
at http://www.namedatlast.com/19steps.htm


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Top 5 SEO Copywriting Mistakes That Will Cost You Money

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The object of writing for the Internet is to get the reader
to use your content to click through to your website. If
they don't get to your website, they can't look at your
products or services and you will have lost a potential
customer. Here are a few mistakes that you'll want to
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Top 5 SEO Copywriting Mistakes That Will Cost You Money
Copyright (c) 2009 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/



Just as there are different ways of writing for novels, for
advertising and for films, there is a way to write for the
Internet. To find content on the web we use search engines. To
make sure the search engines find our content we optimize it.
Search Engine Optimization (SEO) copywriting is writing content
that the reader wants to read and will be easily found and rank
well with search engines.

The object of writing for the Internet is to get the reader to
use your content to click through to your website. If they don't
get to your website, they can't look at your products or
services and you will have lost a potential customer. Here are a
few mistakes that you'll want to avoid.

MISTAKE #1 - Have a Boring Or Vague Title

This is a very important mistake not to make. If they don't even
look at your article, all your time and effort are wasted. If you
provide an attention grabbing title, one that makes them curious
enough to open your article, you're halfway there.

Here are just a few ideas to get you thinking: Use titles that
describe the content of your article but are short and concise;
Use keywords in your title that people might be searching for;
People can't resist articles with lists or tips such as, "Top
10 Copywriting Mistakes" or "Top Tips on Getting Your Articles
Read"; and "How to" articles are popular as well.

The bottom line here is to put some thought into your title.
Think about how to get a reader's attention.

MISTAKE #2 - Create Bland Content

From beginning to end - try to keep it interesting. Make reading
your article a pleasurable experience for your reader. Here are a
few suggestions.

Make it fun, relevant and grammatically correct. Nothing pulls
the reader out of a story more than bad grammar and misspelled
words.

Use short sentences and try to limit paragraphs to two or three
lines. Concentrate on writing rich and appropriate copy rather
than just practical words.

Have a sense of humor. This gives your articles personality.
Don't give a sales pitch - use a call to action. The purpose of
your article is to get your reader to get to your website. Your
writing could include a reason for them to find more information,
either from another article that you've written or from your
website.

"Content is king". If you keep this in mind, you'll be ahead
of the game. Search engines love well-written and useful content.
So do readers.

MISTAKE #3 - Make Your Article As Hard To Read As Possible

Every post should be easy to scan. That means your reader should
be able to easily scan your article and find headings that will
tell them what the section is about. You can use numbered lists
and bullets to organize your ideas so they are quickly read. If
you italicize, bold or underline a word, the search engine
assumes that it's a keyword. You can use this to your advantage.
However, if you use these tags a lot or if you use them on
non-keywords, you'll confuse the search engines and lose any
advantage you would have gained.

The other thing that makes a page easy to scan is short
paragraphs. When you look at your copy on the page, you should
see a lot of white space. Looking at a page that's completely
filled with words is intimidating to a reader. You want to make
it as friendly and welcoming and as easy to read as possible.

MISTAKE #4 - Misuse Keywords

Keywords are at the core of writing for the web. You should
research and know your keywords. Here are a few suggestions about
keywords:

  * Target a set of keywords in every post but don't use them
more than three or four times on a page. If you use the same
keywords again and again, search engines can tell that the
article isn't very useful.

  * Use a wide variety of words that pertain to your topic.

  * Use synonyms of your keywords in addition to the keywords.

  * Don't stick to a standard keyword density for every article
or post. You want your words to flow naturally, and overuse of
keywords makes your copy sound forced.

  * Review your keywords every so often. Sometimes your business
changes and you want your articles to change also.

If you provide your reader with content that lets them learn or
experience something, you'll have a happy reader. If you provide
the search engines with good keywords and a variety of them,
you'll have a happy search engine.

MISTAKE #5 - Try To Trick the Search Engines

Practicing questionable tactics like cloaking and using hidden
text is a bad idea. The last thing you want is to get your site
banned. These kinds of tricks will do it. So can using hidden
links, link farms, linking to bad sites, distributing viruses and
sending spam. Don't try to trick the search engines and don't
work with any companies that use these techniques.

Overcoming these common mistakes can give you head start when
creating effective content on the Internet. SEO copywriting
requires effort. Putting content on your site and distributing it
on the web takes time. If you work at it over time and create
lots of valuable content, effectively "brandcasting" your site,
you'll be rewarded with more traffic.






---------------------------------------------------------------------
Enzo F. Cesario is a Copywriter and co-founder of Brandsplat.
Brandcasting uses informative content and state-of-the-art
internet distribution and optimization to build links and
drive the right kind of traffic to your website. Go to
http://www.Brandsplat.com/ or visit our blog at:
http://www.brandsplatblog.com/


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How To Build A Profitable Twitter Profile

Article Description:
====================

Online marketers everywhere are finally starting to tap into
the Twitter Marketplace. Marketers are getting involved in
Twitter at awesome rates, but all seem to have one
unanswered question: How do we actually monetize this
marketplace? It is my goal that by the time you have read
this article, you will have a clear idea of exactly how to
monetize your activities in Twitter.


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Distribution Date and Time: 2009-08-06 11:48:00

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Copyright:      2009
Contact Email:  mailto:harold.hemmings@...



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How To Build A Profitable Twitter Profile
Copyright (c) 2009 Harold Hemmings
Buy Twitter Friends
http://buytwitterfriends.com/



Twitter is one of the fastest growing marketplaces on the
Internet. The reason why so many people like Twitter is because
it is actually the perfect communication tool for people who
don't understand and don't want to learn about Internet
technology and the technological geek-speak that goes along with
it.

A few years back, I asked someone for his dad's email address.
The son replied telling me that you just email his name. The son
was clueless that there was an actual email address behind the
shortcut for his dad's name. He did not understand email, and he
did not care that he did not understand it. He was able to use it
in a manner that was easy for him, and that is all that really
mattered.

What makes Twitter so popular to the masses is that one does not
have to be tech-savvy to use the service. The new user simply
needs to locate the profile of the person he or she wants to
follow, and then the user simply clicks "Follow". From that day
forward, anytime the person "Followed" posts (tweets) new
information to his or her micro-blog, Followers will be notified
about the message in the Twitter Timeline.

The only thing that is really difficult about Twitter is that new
people seldom understand that they must "Follow" someone,
before they start to receive messages from others. But once
someone has chosen to follow a few people, they get the idea
behind Twitter very quickly.

With its' system of 140 character micro-posts (referred to as
"tweets"), users are able to communicate information to other
users. Sometimes the tweeted info is a random comment, but often
the tweets mean something to somebody.

For the average consumer, they can log into Twitter to update
grandma about the lives of the grandchildren and to provide links
to family pictures.

Although the service has been available since 2006, the Internet
marketing community was really slow to catch on to the value of
the Twitter community. Most Internet marketers had never heard of
Twitter until 2008. Even then, online marketers were slow to see
any real value in the platform. But in 2009, Twitter finally hit
its stride in getting the word out about its service, in large
part due to the Ashton Kutcher vs. CNN Twitter Follower
Challenge.

Ashton Kutcher (@aplusk) challenged CNN (@cnnbrk) to a race to
one million Twitter Followers. On April 17th, 2009, Ashton became
the first Twitter user to reach one million followers. CNN passed
the mark a few hours later, but Ashton won the race fair and
square.

Understanding The Value Of The Twitter Community

In March of 2008, Twitter was estimated to have one million
active users, according to Michael Arrington of TechCrunch
(http://bit.ly/RICvf). But amazingly, over the course of the
following year, Twitter was able to expand its user base by 32-37
times, according to which news source you trust for your data.

On July 30th 2009, the Philadelphia Enquirer reported that
Twitter had "increased its user base by 37-fold to more than 32
million users worldwide, 18-20 million of whom reside in the
United States" (http://bit.ly/dhAIE).

Now, the naysayers are fond of pointing out that Twitter's
attrition rate is quite large, with 60% of new users disappearing
after signing up for the service. But if the Philadelphia
Enquirer's estimation is correct that "only 40 percent of
first-timers become habitual visitors", then the remaining 12.8
million users still make a viable and vibrant Twitter community.

Each individual user inside the Twitter community is capable of
building his or her own community of Followers.

As Ashton Kutcher has taught us, building a Follower list is
fairly straight forward - when people are interested in you and
what you have to say, they will follow you on Twitter to see what
you have to say.

To date, nearly 3 million Twitter users have decided that they
care enough about Kutcher's life to follow his personal tweets.
Of course, I am sure it helps that he occasionally posts pictures
of his wife, Demi Moore, in his tweets
(http://twitter.com/aplusk/status/1366791709). Not only did
Kutcher share a shot of his Demi's derriere, he also proved that
rich people have ugly furniture too.

How Can One Benefit From A Large Twitter Following?

Some of Twitter's 12.8 million active users will benefit
handsomely for building a larger Follower's list, while other
people will not.

It is pointed out by @ web2marketer, "It's not about how many
Twitter followers you have...the only thing that matters is - are
they listening?"
(http://twitter.com/web2marketer/status/2939696759)

This is the key, of course.

Some people build huge lists of Followers, but never say anything
worthwhile or interesting. Some are only interested in building
their Followers list for the sake of building Followers.

If no one wants to listen to what you have to say, it does not
matter whether you have 1 Follower or 2.9 million Followers. If
no one is "listening" to what you have to say, you will not
make any money from your participation in Twitter.

On the other hand, if people are "listening" to what you have
to say and "clicking" the links you tell them to click, then
you have a good chance of earning real money as a result of your
Twitter activities.

It has been said that the consumer needs to see or hear your name
or your marketing message 7 times, before they will trust you
enough to buy from you. Professionals in the direct marketing
industry suggest that 82% of all consumers (business people or
otherwise) will buy your products or services on the second to
the ninth exposure to your marketing message.

Twitter allows you to carry a continuous dialog with those most
likely to buy what you are selling - through the Public Timeline
of the people following you in Twitter. Once people have started
to pay attention to what you tell them, and once they start
absorbing your marketing message, then gaining your Followers
trust is made easier. Once people are listening to you, you can
earn their trust fairly quickly.

An idea presented by @contentmanager is that television has had
80+ years to perfect its advertising model. Television seems
committed to the concept of 42 minutes of content to anchor 18
minutes of advertising. These numbers translate into 70% content
to provide an anchor for its 30% advertising.
(http://twitter.com/contentmanager/status/3106295397) In context,
he says that the 70% content is designed to attract attention and
win trust, and then the 30% advertising is designed to earn
profits and cover the costs of building content.

Understand That It Is A Numbers Game

As a successful Twitter marketer, your first goal is always to
attract Followers (an audience). Your second goal is to win the
trust of your Followers (your viewing audience). Only after you
have won the trust of your Followers should you endeavor to
advertise to your Twitter Followers list (to earn revenue). If
you have earned the trust of your Twitter Followers, revenue is
certain to follow.

But, as with anything in business, it is a numbers game. A
certain percentage of the number of people exposed to your
Twitter profile will become Followers. A certain percentage of
those people following you, will actually read what you have to
say. A certain percentage of those people will click your links.
And if that link leads to a page where you can earn revenue, only
a certain percentage of people will buy your offer.

For most people, the only certainty is that they need to grow
their audience, and in the case of the Twitter community, they
need to grow their list of Twitter Followers. In the numbers
game, if you can increase your audience, you can increase your
revenue. It is as simple as that.

If you visit our website shown below, we will show you how we can
help you build your Followers' list. But after that, it is up to
you. It is up to you to gain the interest and trust of your
Followers. Once you have done that, then the only thing that will
matter is - are they listening?






---------------------------------------------------------------------
Harold Hemmings is the owner of a website dedicated to helping
people grow their Twitter Followers List at an accelerated pace.
Learn more about his inexpensive service at Buy Twitter Friends:
http://buytwitterfriends.com/


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How to Use Personal Branding for a Competitive Edge

Article Description:
====================

Personal branding has proven to be a successful strategy -
one that can also help you to get a competitive edge during
your job search. If you want an exceptional career and to
achieve your goals, learn how to use personal branding.


Additional Article Information:
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510 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-08-06 12:12:00

Written By:     Cecile Peterkin
Copyright:      2009, All Rights Reserved
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How to Use Personal Branding for a Competitive Edge
Copyright (c) 2009 Cecile Peterkin, All Rights Reserved
Secrets to Career Success
http://www.SecretstoCareerSuccess.com



Before you can learn much about how to use personal branding for
a competitive edge, it's important to have an understanding of
what personal branding is. Fortunately, it's possible to take a
look at the way many successful people have used personal
branding to get a feel for what it is and how it can work for
you.

Personal branding is something that has been done by a number of
well known people. Some of the most well known among them are:

  * Oprah Winfrey. Think what you will about Oprah's personality,
but from the time that she branded her show with her own name and
aired a number of her personal struggles in a public way to the
time that she launched her magazine, her book club and the talk
show careers of Dr. Phil and Rachael Ray, Oprah has remained true
to her personal brand.

  * Donald Trump. Donald Trump isn't just a real estate mogul,
he's also a man who worked hard, made his way to the top and
then, time and time again, has found ways of staying there. Trump
hotels have a certain reputation; so do his investment strategies
that are available to almost everyone who watches his
infomercials and has an internet connection, and, of course, The
Apprentice also has a large audience simply because of all that
the man has done to establish his personal brand.

In addition to Oprah and 'The Donald', there are a variety of
others who have built their identities and empires on a
foundation of personal branding. From Madonna to Bill Gates, from
Rachael Ray (who established her brand by promising to teach
others to prepare meals in 30 minutes and helping everyone to
recognize that cooking is something that everyone can do) to
Richard Branson, personal branding has proven to be a successful
strategy - one that can also help you to get a competitive edge
during your job search.

The reason that personal branding is so valuable is that it
demands self-awareness; in order to have a brand, you need to be
sure that you are able to know who you are and what you believe
in. Likewise, personal branding means knowing what you value and
making a commitment to bring it into everything that you do. Most
importantly however, personal branding is about having the
courage to be yourself - and to let others know who you are - and
the confidence to believe that you can have a positive impact.

Personal branding is something that will give you a competitive
edge during your job search because it will help you to appear
confident and strong; it also is effective because prospective
employers will see that you are committed to achieving your best
and delivering consistent results. When you take advantage of
personal branding and have the strength to market yourself and
your values, you will find that you are able to have more than
just a job - you'll find that you are well on your way to
creating an exceptional career and reaching your goals.






---------------------------------------------------------------------
Cecile Peterkin is a Certified Career Coach, Corporate Mentor,
Author and Speaker. In a world where the old definition of job
security no longer applies, managing your career, just like
managing your life, requires preparation and planning. Cecile's
Elite Career Success Guide gives you tips, advice and strategies
to achieve amazing results in your career. Find out more at
http://www.SecretstoCareerSuccess.com/


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Article Title:
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Identifying Expired Domain Buyers - Tips and Ideas

Article Description:
====================

Buying domain names is the latest trend among people. People
buy domain names for personal uses, while businesses buy
them to carry out different types of business operations.
People may buy and register domain names by creating their
own URLs. However, many business entrepreneurs also buy
expired domains to set up online business ventures.


Additional Article Information:
===============================

503 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-08-06 12:36:00

Written By:     John Khu
Copyright:      2009
Contact Email:  mailto:getjohnkhu@...



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Identifying Expired Domain Buyers - Tips and Ideas
Copyright (c) 2009 John Khu
Expired Domain Secret
http://www.expireddomainsecret.com



There was a time in the past, when people would flaunt their
visiting cards with their flashy addresses and telephone numbers.
However, the present trend is of people flashing their web
addresses to their friends, colleagues and business partners. Of
late, people from all spectrum of life are opting for web portals
to give out information and details to others. Buying domain
names is the latest trend among people. People buy domain names
for personal uses, while businesses buy them to carry out
different types of business operations. People may buy and
register domain names by creating their own URLs. However, many
business entrepreneurs also buy expired domains to set up online
business ventures.

Selling expired domain names is actually difficult considering
the stiff competition that exists among domain traders. First,
you may never know the personal preferences of people who are
looking for expired domain names. People have varied needs and
requirements for expired domain names. You may wish to know for
what purposes, uses people buy, and use expired domain names.
Here are some general tips and ideas:

You can classify expired domains under two broad categories
depending on the uses and purposes. Under general circumstances,
people may buy expired domain names either for non-profit or
personal uses, or for business and for uses of profit.

Expired domain buyers for non-profit and personal uses:

A number of non-profits and charitable organizations keep looking
for good domains expired and buy them for their charitable
activities. These organizations would need domain names that
match the objectives and goals of their charity. On the other
hand, millions of people also buy expired domains for personal
purposes. Someone may need an expired web domain just to publish
family photographs, while others may want to buy them to print
personal blogs. The most essential thing for these people is to
make a connection with their friends and family members.

Tip:

~~ Most people under these categories look for expired domains
that end with .org or .info extensions.

These domains are actually cheaper and people, who look for such
domains have a severe budgetary constraint.

These domains are difficult to sell as people tend to register
fresh domains. ~~

Finding out an expired domain buyer for this category is actually
very easy. People who look for these categories of names are very
choosy and specific, as they would need only a specific type of
name. Once you segregate these names and list them, you can
contact them with your best prices. Make sure that you are
offering something that is useful to your personal customers.
Non-profits are very specific, because they want web domains
based on particular keywords. On the other hand, people who buy
personal domains are easy to handle and manage. You can even
offer an extra, free expired domain as a gift, when they buy a
domain at a profitable rate. Mixing your expired domain portfolio
with personal and non-profit type of domains may offer you a
streamlined business with varied options and choices.




---------------------------------------------------------------------
John Khu is an author and also a seasoned professional
with vast experience in expired domain name business.
He is also the owner of the path breaking web sites
called http://www.expireddomainsecret.com and
http://www.expireddomaingains.com which provides
complete and up-to-date information on expired
domains and their eternal secrets.


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Article Title:
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Post-buying Management of Expired Domains - Tips and Suggestions

Article Description:
====================

All newbie domain buyers get confused as to what to do with
the just purchased domains. Here are some general tips and
suggestions for managing your expired domain names.


Additional Article Information:
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567 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-08-07 11:12:00

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Post-buying Management of Expired Domains - Tips and Suggestions
Copyright (c) 2009 John Khu
Expired Domain Secret
http://www.expireddomainsecret.com



Buying an expired domain is as easy or as difficult as any other
buying activities. When you buy a product from an online portal,
you will be on your track to confirm that what you buy is
actually good for you. There are times when you buy an
exceedingly good product. At the same time, you may even buy a
product that is useless and a big waste of money. The most
important aspect that you must remember is to ensure that you are
buying only the best. However, all newbie domain buyers get
confused as to what to do with the just purchased domains.

Here are some general tips and suggestions for managing your
expired domain names:

Redirect your expired domains to your present domain by using
301-redirect method: This time-tested method helps you to promote
your expired domain. By redirecting the domain, you can easily
bring your expired domain back into life. To maximize the effect
of this method, you may wish to buy an expired domain that has
theme and keywords almost similar to your existing web domain.
The most significant benefit of using this method is the gradual
accumulation of incoming links and traffic to your web domains,
which eventually result in an enhanced commercial sales value,
and increased probability of selling your domains for very good
profits. Here are some more advantages and associated
disadvantages of using 302-redirect method:

1. Benefits:

a) It saves you lot of time and energy

b) You can benefit from the traffic associated with expired
domain

c) It is a proven method to generate incoming traffic and links

2. Disadvantages:

a) Most redirect scripts will have the old anchor texts that are
not as good as the new keyword enriched anchor text.

b) Some of the expired domains might have strict penalties
imposed on them in their previous avatar. You may inherit this
black mark when you buy such expired domains. You will need to be
very cautious of this issue.

Design and create an expired domain based micro-site and divert
traffic from it: This time consuming method needs your effort and
money. In fact, you can use your expired domain as a small web
portal to provide useful information and articles for the benefit
of readers. You can also redirect the traffic from this site to
your main site to create traffic. When you match the keywords of
both of these sites, the ensuing traffic will be just amazing.
Some of the benefits and demerits of using this method are:

A) Benefits:

i) You can easily promote links to your main site

ii) Accumulated traffic will add value to your expired domain

iii) You can easily create a good brand for your main web site.

iv) You can even use your expired domain based micro site as an
experimental place to test your content and advertisement

v) You can have a very simple micro site limited to just one
page.

B) Disadvantages:

i) The whole process is time consuming and you will need to put
lot of effort.

ii) You may face the problem of spamming which may also lead to
penalties imposed by search engines.

iii) Micro sites are very difficult to promote and advertise.

These two simple methods can help you permute your expired domain
in many ways and they are the most desired tools to add a premium
value to your domains expired.




---------------------------------------------------------------------
John Khu is an author and also a seasoned professional
with vast experience in expired domain name business.
He is also the owner of the path breaking web sites
called http://www.expireddomainsecret.com and
http://www.expireddomaingains.com which provides
complete and up-to-date information on expired
domains and their eternal secrets.


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Article Title:
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Frequent Mistake 3 While Naming a New Company or New Product

Article Description:
====================

Too often, business owners strain for an unusual name, just
for the sake of attention. And the very unusualness of the
name then becomes a serious liability. Sometimes, a name
that is simple and clear is best. Here's why, with two
examples.


Additional Article Information:
===============================

432 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-08-11 11:00:00

Written By:     Marcia Yudkin
Copyright:      2009
Contact Email:  mailto:marcia@...


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Frequent Mistake 3 While Naming a New Company or New Product
Copyright (c) 2009 Marcia Yudkin
Creative Marketing Solutions
http://www.yudkin.com/



"Your business name must be bold." Look around the Internet,
and you'll often find this advice. Your business name must grab
people's attention. Sometimes this is a valid guideline,
especially if you are in the entertainment, gadget or fashion
industries. Too often, however, I see this rule lead business
owners to strain for an unusual name, just for the sake of
attention. And the very unusualness of the name then becomes a
serious liability.

More ordinary names can sometimes work out much better than
far-fetched ones. Here are two examples of this phenomenon.

When Susan Friedmann of Lake Placid, New York went out on her
own, she christened her new company Diadem Communications.
"Diadem means crown - a fitting name for what I felt was a
crowning achievement," she recalls.

Unfortunately, however, the name meant nothing to potential
customers. Most were unfamiliar with the word diadem and did not
ask what it meant. Many didn't know how to pronounce it. More
importantly, it did not clue them in on Susan's specialty -
helping companies get results from exhibiting at trade shows.

"Going by name alone, no one would be able to determine the
least bit of information about me, my company or the services we
offer," she says.

Susan's new company name, The Trade Show Coach, communicates her
expertise instantly. "I knew I needed a name that said what I
did without people having to try and work it out." No longer
does she need to explain her business focus after introducing
herself and her company.

Graphic designer/web designer Eileen Parzek also decided she had
made a mistake by getting too creative in her business name. For
years, she went by the company name SOHO It Goes. Her tag line:
Helping Small Businesses Make a Big Impression.

"Since I live in New York State, people assumed I meant Soho,
the neighborhood in New York City rather than Small Office/Home
Office," she explains. "In addition, because I had to explain
the name to everyone I met, that was an extra hurdle to being
remembered."

She now does business under the name Business Design Studio.
"Even though it's boring, I've gotten really good feedback so
far on the new name. People understand it the first time they
hear or see it," Eileen says. "And now when I leave a voice
mail message or introduce myself, people 'get it.' What a
joy!"

Before you reach deep for a highly original, offbeat name,
consider whether something more straightforward can better help
you reach your business goals. Sometimes, a name that is simple
and clear is best.




---------------------------------------------------------------------
Marcia Yudkin is Head Stork of Named At Last, a company that
brainstorms creative business names, product names and tag lines
for clients.  For a systematic process of coming up with an
appealing and effective name or tag line, download a free copy of
"19 Steps to the Perfect Company Name, Product Name or Tag Line"
at http://www.namedatlast.com/19steps.htm


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Job Searching and Staying Marketable in a Recession

Article Description:
====================

Job searching is never fun, nor is it something that is
particularly comfortable for the majority of people out
there. It can be frustrating, but ultimately, it can prove
to be an extremely rewarding experience. There are
additional challenges that exist, however, when it comes to
job searching in a recession. Here are some helpful tips to
ensure you'll be successful.


Additional Article Information:
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Distribution Date and Time: 2009-08-11 11:36:00

Written By:     Cecile Peterkin
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Job Searching and Staying Marketable in a Recession
Copyright (c) 2009 Cecile Peterkin, All Rights Reserved
Secrets to Career Success
http://www.SecretstoCareerSuccess.com



Job searching is never fun, nor is it something that is
particularly comfortable for the majority of people out there. It
can be frustrating, but ultimately, it can prove to be an
extremely rewarding experience. There are additional challenges
that exist, however, when it comes to job searching in a
recession.

The term recession is likely to be as frightening to many as a
job search. Because of this, it's important to remember that
there are ways to simplify job searching in a recession. Whether
you are currently employed and concerned about the possibility of
a layoff or you are unemployed and eager to find work, the
following tips will help with job searching in a recession.

1. Take an inventory of your skills. Whenever you are searching
for a job, it's important to make sure that you know your
strengths and that you are able to identify the areas where you
could be stronger. While job searching in a recession, if you are
aware of the potential for growth in a given area, you may want
to make an effort to develop those skills - particularly if they
will make you more marketable to employers.

2. Identify your long term goals. When you are searching for a
new job, you have a great opportunity to get a fresh start. If
you've always felt that you aren't doing the right type of
work, you have the opportunity to explore other options - and
what you would need to be able to break into a new field - rather
than just looking for more of the same.

3. Step up your confidence. When you are frustrated and down
about your circumstances, it is going to show. The more that you
are able to overcome the stress that you're experiencing and
exude confidence, the better the position that you will be in to
go in for the interview.

Ultimately, confidence is one of the strongest factors out there;
when you are committed to doing your best work, when you are
focused on learning about the companies that you apply to and you
are able to focus on developing the full skill set that they are
looking for, you will have an advantage.

Staying marketable is something that you can focus on whether or
not you currently have a job and regardless of whether you are
starting into a new field or looking for a similar position. When
there are strains on the economy, there will be more applicants
for various positions and that means that there will be more
competition; remember that competition can be a good thing -
provided you let it drive you to be your best.

Job searching in a recession, in other words, is really just a
matter of ensuring that you are at the top of your game - that
you have all of the necessary skills, that you know what you are
working toward and that you know that you're able to accomplish
all of the things that you set out to do.




---------------------------------------------------------------------
Cecile Peterkin is a Certified Career Coach, Corporate Mentor,
Author and Speaker. In a world where the old definition of job
security no longer applies, managing your career, just like
managing your life, requires preparation and planning. Cecile's
Elite Career Success Guide gives you tips, advice and strategies
to achieve amazing results in your career. Find out more at
http://www.SecretstoCareerSuccess.com/


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Link Building with Search Directories

Article Description:
====================

In 1996, the founders of Google came up with the novel idea
that links from other web pages can be used to determine the
importance of a web page. The idea represents the level of
importance using a logarithmic value between zero and 10.
Advantages and disadvantages exist in using search
directories for link building purposes.


Additional Article Information:
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Distribution Date and Time: 2009-08-13 10:12:00

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Copyright:      2009
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Link Building with Search Directories
Copyright (c) 2009 Lee Roberts
Commerce Registry
http://www.CommerceRegistry.com/



In 1996, the founders of Google came up with the novel idea that
links from other web pages can be used to determine the
importance of a web page. The idea represents the level of
importance using a logarithmic value between zero and 10. A Page
Rank of 10 indicates the web page is of high importance while the
zero has little or no importance. The level of importance is
determined by the number and quality of links directed at the web
page. Advantages and disadvantages exist in using search
directories for link building purposes.

3 Advantages of Link Building with Search Directories

Relevance - link directories allow you to get links in categories
relevant to your business. According to Google' topical match
theory, a link from a web page about a Ford Mustang to a web page
about a Ford Mustang helps increase relevance for the target web
page. Conversely, a link from a web page about potatoes would not
be relevant for the Ford Mustang web page.

Inexpensive - some link directories provide links at no monetary
cost. Some, however, require a reciprocal link from your web page
to their homepage. Still, others allow you to purchase a
life-time link for a small amount.

Easy to Acquire In-bound Link - in most cases getting a link from
a directory is easy. All you need to do is find a category in
which you believe your link should exist and submit your link
request. The directory owner may edit your link request and move
it to a different category.

3 Disadvantages of Link Building with Search Directories

Moving Targets - directories list their inventory in several
different models. Links within directories using first in - first
out inventory presentations are typically helpful. However, many
directories use different inventory presentation models. In these
alternate inventory presentation models, the links become moving
targets as inventory is added or removed. The alternate methods
cause the links to have no value since the search engines have
problems keeping an accurate account of the links.

Single Links - most directories use allow a single link to your
website. With these directories, your link is next to your
competition with a short description of your business. The single
link must point to your homepage. Some directories do allow deep
linking or linking into your internal web pages. Deep links are
far better for your website than links to your home page.

Reciprocal Link Required - directory owners often require a
reciprocal link back to their home page before they approve your
link. When the link to your website becomes a moving target the
link back to the directory becomes viewed as a one-way link.
Since one-way links are of more value, the trade is unequal.

In Conclusion

Search directories, like anything else, offer advantages and
disadvantages. Understanding these advantages and disadvantages
can help you improve your link building activities. Using search
directories to your advantage can help you achieve higher
placements in the search results. Of course, that's what we all
want any way.




---------------------------------------------------------------------
Lee Roberts, owner of http://www.CommerceRegistry.com/ a SEO
friendly directory and http://www.ShopOklahomaOnline.com/ an
Oklahoma SEO friendly business directory. Both provide dedicated
marketing pages that advertisers can optimize for search engine
placement with multiple inbound links to one's website.


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Article Title:
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What Science Says About Selecting the Best Business Name for Your Company

Article Description:
====================

If you turn away from the idea of naming as a black art, you
can find some secrets of branding in scientific studies that
have been published after having been reviewed by academic
authorities as reliable. Here are four points on which
researchers have given us insights that help guide the
creation of effective business names.


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729 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-08-13 11:00:00

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What Science Says About Selecting the Best Business Name for Your Company
Copyright (c) 2009 Marcia Yudkin
Creative Marketing Solutions
http://www.yudkin.com/



High-priced branding consultants who huddle together for months
to concoct a new company name would like the public to think that
effective naming involves secrets revealed only to those who
earned a Ph.D. in linguistics, speak 17 languages or learned
advertising through working their way up the ranks at a
famous-brand agency.

If you turn away from the idea of naming as a black art, however,
you can find some secrets of branding in scientific studies that
have been published after having been reviewed by academic
authorities as reliable. Here are four points on which
researchers have given all of us insights that help guide the
creation of effective business names.

1. Pronounceability matters. A 2009 study by University of
Michigan researchers revealed that if we have difficulty
pronouncing a product name, we consider it risky. This builds on
a 2006 study from Princeton University psychologists who
discovered that people shied away from buying newly offered
stocks from companies with hard-to-pronounce names and
hard-to-say stock ticker symbols, compared to companies with
easier-to-pronounce company names and symbols.

Lesson: Before settling on your final choice of a company name,
score the candidates according to how easy they are to pronounce.
This doesn't mean simply whether or not there are combinations
of sounds that may be unfamiliar to many people, as in the
proposed restaurant name, Hsizienchi, but also whether there are
likely to be uncertainties about how to pronounce something, as
with CafÃ(c) Cachet (is the second word pronounced in the French
style, like "cash-ay," or like "catch-it"?).

2. Vowel sounds have associations. Consumer researchers from the
University of Texas at San Antonio published a fascinating study
in 2007 distinguishing the impressions fostered by two different
sorts of vowel sounds: those made with the tongue forward in the
mouth, such as the short "i" in "milk" and those made with
the tongue farther back in the mouth, such as the broad "a" in
"mall." Internationally, the front vowel sounds convey small,
fast or sharp qualities, while the back vowel sounds convey
large, slow or dull qualities. By a margin of 2 to 1, people in
this study preferred names for knives (sharp) or convertibles
(small) with the front vowel sounds and names for hammers (dull)
or SUVs (large) with the back vowel sounds.

Lesson: If you have something you want to be perceived as cute or
quick, call it Picalilly or Anna's Attic rather than Paula's or
BooKoo Books. On the other hand, if you have something whose
excellence lies in bulk or power, names like Bumball or Under it
All will perform better for you than names like Packadermy or Let
Me At It.

3. Jazzier names spur consumption. Cornell University researchers
who did nothing but change the names of the foods four-year-olds
were served for lunch discovered that snazzy names made a
profound difference. On the days the preschoolers were fed
"carrots," they ate just half as many as they did on the days
the vegetables were called "X-ray Vision Carrots." Researchers
found the same kind of boost, though not quite as much of an
increase, for adults when "Seafood Filet" was billed on the
menu instead as "Succulent Italian Seafood Filet." The adults
also rated the taste of the latter dish more highly than the
taste of the plainly labeled dish.

Lesson: Just as kids become more well-disposed to "Power Peas"
and "Dinosaur Broccoli Trees" than to plain old vegetables,
shoppers find creatively named stores, restaurants, companies and
products more interesting and more worth patronizing or
purchasing than generic ones.

4. Names do influence us. Inc. magazine columnist Norm Brodsky
once wrote, "Your company's name plays little, if any, role in
determining your success." In case you're inclined to agree
with him, consider the study at McMaster University where
researchers presented patients trying to decide on their own
medical treatment with graphical depictions of three treatment
options that were simply labeled as option A, B or C. To the
surprise of the researchers, who were actually studying something
else, when they showed participants the names of the three
treatment options, more than a third changed their choice of
treatment on account of the names.

Lesson: Business names do have an impact, Norm Brodsky. Words,
sounds and spellings influence our decisions. And that's why
it's essential to give our new company a stand-out name that
makes a positive impression.




---------------------------------------------------------------------
Marcia Yudkin is Head Stork of Named At Last, a company that
brainstorms creative business names, product names and tag lines
for clients.  For a systematic process of coming up with an
appealing and effective name or tag line, download a free copy of
"19 Steps to the Perfect Company Name, Product Name or Tag Line"
at http://www.namedatlast.com/19steps.htm


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A Free-Reprint Article Written by: John Khu

Article Title:
Expired Domain Market - Realities and Perceptions (Part I)

See TERMS OF REPRINT to the end of the article.

Article Description:
In expired domain market, domains drop dead everyday in the
millions. When you become an expired domain trader, you will
be recycling some of these domains back into the system by
giving it a life. This business is quite unique because of
its innumerable advantages as well as demerits. Here are
some salient points about this wonderful business:


Additional Article Information:
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Expired Domain Market - Realities and Perceptions (Part I)
Copyright (c) 2009 John Khu
Expired Domain Secret
http://www.expireddomainsecret.com



Expired domain market offers you several advantages and benefits
of making money out of expired or expiring domain names. This
business is unique in a sense that it originates from using
something that is considered dead and wastage by a number of
people. It is almost like a product recycling market where
wastage products are recycled back into the system once again.

In expired domain market, domains drop dead everyday in the
millions. When you become an expired domain trader, you will be
recycling some of these domains back into the system by giving it
a life. This business is quite unique because of its innumerable
advantages as well as demerits. Here are some salient points
about this wonderful business:

1. Anyone can make some money from expired domains by buying them
at low prices and later selling at some profit. It is almost like
any other business where you will be selling products and
services.

2. It is also possible to make some money from the existing
traffic coming to your domain during the entire tenure when you
own that domain. Everyone loves traffic and incoming links. You
can easily use this trend to make money out of your expired
domain.

3. Anyone can buy a single domain expired at a price that suits
his or her pocket. Depending on your available budget, you can
even buy domains at thousands of dollars. In general, a simple
and average expired domain costs just under $50.

4. Just remember that all domains are unique and special; there
may be some people who needs your domains.

5. Also remember that you will need to spend some money to keep
your domains with your. It could the annual renewal fees or even
costs involved in developing the domain to make more money.

6. You will also need to maintain your expired domain by
investing some money in auctioning the domains.

7. The only negative issue with expired domain market is that it
is very volatile and liquid. You may need to spend weeks of time
to buy an expired domain. You may also need months of time to
dispose that domain by selling at a decent profit. You may even
not sell any domains for days together!

8. Expired domains are dead investments until your sell them at
profit. You will need to monetize your domain name in order to
make money. Monetizing could be anything in nature; it could be
promoting your domain or even flipping it into a highly targeted
web site.

9. Expired domain could be a busy market where thousands of
people will be fighting for a breathing space. In fact, it is
very chaotic with so many people trying to buy single expired
domain.

10. It is very difficult to know the value of your domain when
you actually buy it. The value of the domain could be zero or
even thousands depending on how you monetize it.

Expired domain market is an exciting and thrilling place where
you can use your knowledge, skill and intelligence to buy domains
of your choice.




---------------------------------------------------------------------
John Khu is an author and also a seasoned professional
with vast experience in expired domain name business.
He is also the owner of the path breaking web sites
called http://www.expireddomainsecret.com and
http://www.expireddomaingains.com which provides
complete and up-to-date information on expired
domains and their eternal secrets.


--- END ARTICLE ---

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A Free-Reprint Article Written by: Harold German

Article Title:
Considerations for Executive Protection

See TERMS OF REPRINT to the end of the article.

Article Description:
In this article, Harold German discusses key topics that
should be considered when it comes to providing executive
protection.


Additional Article Information:
===============================

1732 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-08-18 10:12:00

Written By:     Harold German
Copyright:      2009
Contact Email:  mailto:hgerman@...



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Considerations for Executive Protection
Copyright (c) 2009 Harold German
Arrow Security NY
http://www.arrowsecurity.net



According to the FBI, there is an average of 6.7 kidnappings and
5.5 murders for every 100,000 people in the United States.
Although these statistics refer to the general population,
executives and high profile individuals, as well as their
families, are included in this figure. In a continuous effort to
curb these numbers, many organizations seek out executive
protection services, which are typically performed by high-end
security companies. As part of their initial process a security
guard company usually begins its executive protection plan by
performing a comprehensive risk assessment. It is here that the
risks against the executive are identified, measured and are
implemented to prevent these risks from materializing. Many
considerations are factored into this process, which can vary
depending on the client and circumstances. For instance, the
client may be a political figure with a controversial stance, or
the child of a prominent business tycoon. The former might run a
higher assassination risk, whereas the latter might have a higher
risk for kidnapping. Each scenario poses a completely different
set of challenges.

Risk Assessment Does Not Fit Into a Perfect Mold

As those who have been in the executive protection business for
any length of time will tell you, in many cases, risk assessment
for executive protection-in practice-is not always that
straightforward. There are instances where one is assigned to a
principal against whom there is really no obvious threat. With a
case of this type, many security professionals working alone-and
even some working in a group-run the risk of falling into
complacency, which can result in grave mistakes and security
holes if a situation were to arise.

For instance, take a situation where you are assigned to protect
a much-loved philanthropic business executive. A background check
on the principal may show that this is a person who has worked
his way up using the straight and narrow path, making no enemies
in the process-or so it seems. The problem with most of the
methods used for checking these kinds of facts is that they tend
to take note of only the major incidents in a person's history;
therefore, no mention is made of things like the insubordinate
employee that the executive might have had to fire. The affected
individual might still be holding a grudge-perhaps feeling that
his/her life was ruined by, what they consider to have been, an
'unfair dismissal.' As surprising as it might seem, there have
been cases of people killing others over matters of even less
significance.

Moreover, some methods used to establish the kinds of risks
facing an executive tend not to mention some of what might be
considered significant happenings in his/her personal life, which
could also turn out to have major security implications. Take for
instance love triangles, which may have left behind a partner who
felt that their 'lover was stolen' and still yearns for any
opportunity to exact revenge. As improbable as it may sound, this
experience may be of enough concern to pose a security threat,
and as such, should be considered as part of the risk assessment.

The Low-Risk Case

What emerges from all of these scenarios is that while there are
indeed some executive who might be considered relatively 'low
risk' cases, there is clearly no executive who can be considered
a 'zero risk' case. A security professional's perspective on
this matter should be that 'if there was no risk against the
executive, then there clearly would be no need for me to be
here.' Security professionals are hired to guard against certain
risks, so it is their duty to accurately identify such risks and
implement measures to guard against them. This is a fact that
security professionals might lose sight of if they think that
their hiring is due to a matter of procedure, rather than due to
actual need or risk. For instance, if a given organization's top
executives are always assigned bodyguards, there is a risk of a
newcomer feeling that they are there because having a bodyguard
is one of the 'perks' of being a top executive for the
organization and that there is no actual risk. This would be a
huge departure from the proper perspective on this matter. The
assignment of bodyguards, or security staff, to these top
executives is necessary because there is always a risk when you
are in any high-profile role, whether it be business, political,
religious or social. There might be 'low risk' cases, but there
is never a 'zero risk' case, as far as executive protection
assignments go.

Equating 'Low Risk' with 'No Risk'

The ramifications of equating 'low risk' with 'no risk' can
be grave. This is a business where mistakes can result in death,
either of the executive or of the guard. The first and foremost
danger of equating 'low risk' with 'no risk' is, as
previously mentioned, that the security professional charged with
overseeing the wellbeing of an executive may fall into
complacency, thereby making serious blunders with regard to
security arrangements. It is due to these lapses that we hear
about cases of executives, or their families, being kidnapped in
spite of having bodyguards, or security staff, by their side.

Another danger of inaccurately gauging risk becomes apparent when
you consider that the perpetrators will be looking out for
behaviors and telling signs that depict this type of scenario by
simply reading the guards and the supposedly protected
environment. Criminals can read a secured environment and spot
weaknesses and mood. They can be spurred into action, or
completely diffused, simply by what they see. They may also make
adjustments their plans. Rather than assassinate an executive,
perpetrators might decide to instead kidnap him. For instance, if
the security environment is close to an open body of water, and
the guards are not in possession of fast nautical transportation,
the perpetrators can easily take advantage of this clear security
weakness. They have, essentially, been provided with an easy
method of escape, which can be identified by a simple visual
inspection. Hence, if the guards charged with the client's
safety only implemented safeguards against assassination, and
absolutely no measures to counter the risk of abduction, there is
no telling what harm can be done.

Yet another danger of equating 'low risk' with 'no risk' is
that it can lead to loss of professional credibility, even where
the potential risk is caught before fully manifesting. Your role
as an security professional is to ensure the well being of the
executive in question; therefore, should you let the executive
fall into harm's way, it would reflect poorly on your
professional capabilities. In the aftermath of such an incident,
it should be of no surprise if you end up losing your executive
protection role.

Executive protection is a specialized security service and
customers expect all bases to be covered. Therefore, it reflects
very badly on the executive protection professional charged with
ensuring the wellbeing of the principal in question (and,
consequently, the company they work for) when it emerges that
some potential risks were left unidentified during risk
assessment. Granted, bad things do happen in spite of best
efforts; but should that fate befall an executive in your care,
it should be clear in the inevitable investigation that follows
that you-as an executive protection professional-had at the very
least anticipated the event in your risk assessment. This means
that it would be a case of protective measures failing, rather
than a case of failing to anticipate risks.

How Preparedness Can Affect the Outcome

There are many instances of executives falling into grave danger
because of what appears to be security detail neglect (typically
not deliberate) that one can learn from. Perhaps one of the most
famous cases is the death of Princess Diana of Wales. On the 31st
of August 1997, Princess Diana died in a car accident in the Pont
de l'Alma road tunnel in Paris, France. She was accompanied by
her companion and guards assigned to protect the couple during
their evening out on the town. After an eighteen-month French
judicial investigation, they concluded that the crash was caused
by the security team driver, whose errant driving had been
incited by paparazzi photographers, and impaired by the influence
of drugs and alcohol. A subsequent inquest conducted at the Royal
Courts of Justice in London concluded that the accident was the
result of the negligent driving of both the security team driver,
as well as the paparazzi photographers, whom they had sought to
evade. Either way, proper planning and an accurate assessment of
the security risk, should have been effected. In this case, the
security team driver decided to solve the security challenge at
hand by placing the individuals, which he had been assigned to
protect, in unnecessary levels of danger.

Sometimes security threats aren't caused by the actions of
others. As a security professional assigned to ensure the health
and safety of your customers, you must be ready to confront and
solve every security challenge that arises, even if it comes from
the customer himself. As an example of executive protection done
right, take the case of popular Australian musician and reality
TV executive Ozzie Osbourne. Osbourne found himself facing danger
not from a human saboteur, but from his own bike, and were it not
for his bodyguard's quick action (and knowledge of CPR),
Osbourne would have, in his own words, "lost his own life."
These examples underscore the need to ensure that proper security
assessments of every risk are considered and conducted when it
comes to executive protection.

Whether you operate a security company in New York or in
California, the rules are the same. Assessment skills can be just
as effective and useful as any other skill that a guard may have.
It may even be the most important when it comes to preventing
security situations. These skills need to be honed even in a
low-risk environment, and no risk should be left unplanned for
simply because it is unlikely to happen. Security guards tasked
with providing executive protection must cover all the bases if
they expect to keep their client's free from danger. It should
be every protection professional's basic view that anyone they
are assigned to is at every imaginable risk (albeit in varying
degrees.) By executing proper assessments and assigning
appropriate risk levels, security professionals can more
effectively and accurately safeguard their clients against all
types of security threats.




---------------------------------------------------------------------
Harold German is a renowned author and contributor, with
appearances on CNN and in noted international publications,
such as The Economist. Mr. German is senior writer for Partner
Service Sites, where he covers a variety of topics, including
technologies and procedures that would be used by a security
company in New York (http://www.arrowsecurity.net/) or elsewhere,
in addition to developments on the latest security services at
http://www.arrowsecurity.net/services


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The content of this article is solely the property
and opinion of its author, Harold German
http://www.arrowsecurity.net



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A Free-Reprint Article Written by: John Khu

Article Title:
Identifying Expired Domain Buyers - Tips and Ideas (Part II)

See TERMS OF REPRINT to the end of the article.

Article Description:
Entrepreneurs and business owners look out for expired
domains that can act as their gateways to the world of
online business. Once again, people will have different
interests, goals, objectives, needs and requirements for
their expired domain names. Out of every ten expired domains
sold in the market, nearly seven of them belong to this
category.


Additional Article Information:
===============================

513 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-08-19 10:00:00

Written By:     John Khu
Copyright:      2009
Contact Email:  mailto:getjohnkhu@...



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Identifying Expired Domain Buyers - Tips and Ideas (Part II)
Copyright (c) 2009 John Khu
Expired Domain Secret
http://www.expireddomainsecret.com



Entrepreneurs and business owners look out for expired domains
that can act as their gateways to the world of online business.
Once again, people will have different interests, goals,
objectives, needs and requirements for their expired domain
names. Out of every ten expired domains sold in the market,
nearly seven of them belong to this category.

The reasons are too obvious; a majority of people buys expired
domains to set up an online business, while some of them buy
expired domains to host web portals that are non-profit in
nature. Several types of expired domain buyers make
expired-domains-for-business type of users. Here is some
information on how to deal with such expired domain buyers.

Buyers interested in project or academic based expired domain
names: Some people who deal with academic based research projects
and assignments would like to buy names connected with the topic.
Web sites that belong to this category are non-business in
nature, but deal with some aspects of commercialism. Making money
out of these expired domains based web sites is quite difficult
unless someone sells research and white papers.

Buyers interested in expired domain names that create monetary
gains: A majority of expired domain buyers belong to this
category. People who buy these types of domains feel that there
is something profitable in these domains. It could be incoming
traffic or even PageRank. Smart expired web domain buyers usually
look for misspelled names or those names that emerge out of
keyword insertion procedure. When a person buys misspelled web
expired domains from you, he or she is trying to create a smart
landing page, where a web user can see plenty of advertisements.
In addition, people may also buy expired domains to redirect
their web users to another web site of much higher commercial
importance. You will need to attract these buyers because most of
them want to buy domains just to make money. The RPI is very high
for this trading category. Affiliate marketers always search for
keyword based domain names, while online entrepreneurs are keener
on buying domains for their SEO enabled web sites.

Buyers who buy a large inventory of domain names: These are the
cream of the expired domain trading industry. They make a living
out expired domain by selling them at decent profits. People buy
these domains in large numbers and use for a number of purposes.
Most of these domain traders park their domains to earn
substantial amount of income, while others may rent their names
out or even resell at high profits. Renting out domains is a
recent trend and it is fairly success, because some people are
desperate to use keyword-enriched domains that are not in their
inventory.

Buyers who buy domains for speculation: People who buy expired
domains for speculation purposes are usually cash-rich. These
people believe that at least some of their domain names will have
immense value in the near future. Smart domain sellers can
foresee favorable changes in the domain market and they use this
sensitive information to buy only the best domains names, purely
for commercial purposes.




---------------------------------------------------------------------
John Khu is an author and also a seasoned professional
with vast experience in expired domain name business.
He is also the owner of the path breaking web sites
called http://www.expireddomainsecret.com and
http://www.expireddomaingains.com which provides
complete and up-to-date information on expired
domains and their eternal secrets.


--- END ARTICLE ---

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   You Must Set All URL's or Mailto Addresses in the body
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   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

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   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

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The content of this article is solely the property
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http://www.expireddomainsecret.com



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A Free-Reprint Article Written by: Merlyn Sanchez

Article Title:
Stop Wasting Time and Start Making Money

See TERMS OF REPRINT to the end of the article.

Article Description:
As the saying goes, "time is money," so wasting time is
wasting money. And who can afford to do that, especially in
today's economy? Here are five pitfalls that many business
owners and solo professionals fall into that can severely
hamper their productivity and cost them profits. Do any of
the following sound familiar?


Additional Article Information:
===============================

472 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-08-19 10:12:00

Written By:     Merlyn Sanchez
Copyright:      2009
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Stop Wasting Time and Start Making Money
Copyright (c) 2009 Merlyn Sanchez
SMART Business Owners
http://www.smartbusinessowners.com/blog



As the saying goes, "time is money," so wasting time is wasting
money. And who can afford to do that, especially in today's
economy?

Here are five pitfalls that many business owners and solo
professionals fall into that can severely hamper their
productivity and cost them profits. Do any of the following sound
familiar?

1. Trying To Do It All

The days of multi-tasking are long gone. Studies now document
what many people have known for years: trying to do it all slows
you down and increases mistakes. Just because you know how to do
it doesn't mean you should. If you're trapped in the mindset
that "it's easier (or faster, or done better, etc.) if I do it
myself," snap out of it and start delegating!

2. Not Having Systems In Place

When you are ready to start delegating, having systems will make
it much easier. Systems will also make it easier to keep your
business running if you need to be away, and will maximize your
return on the time that you do invest in your business. Look at
the following areas and see if you have the systems in place to
make your efforts more effective: marketing, customer service,
bookkeeping/accounting and order processing.

3. Being Busy But Not Productive

When you're busy doing a lot of things, such as making phone
calls, checking email and putting out fires, you can fall into
the trap of thinking you're actually being productive. However,
if you're just engaging in "busy work" and working without a
plan then you're wasting time. Being productive means you are
accomplishing something and using your available time to its best
use.

4. Getting Distracted

It doesn't matter whether you work at home or in an office,
interruptions and distractions will happen. The real question is
whether you are the one initiating or welcoming them when they
do. Interruptions and distractions are a procrastinator's best
friends! If you're the problem, then you need to deal with why
you're avoiding certain tasks.

5. Staying Too Connected

We're being inundated with tools and technologies designed to
improve our lives and instead they're complicating them! Email,
for example, has long been a big time waster. But now we have
"smart" phones so we can check email (just can't get away from
the Inbox), check the news, text, instant message, surf the web
or play games, 24/7. The options are almost endless! Whether
you're concentrating on working or relaxing, learn to manage
these tools and take a break when you need to.

If you've fallen prey to any of these common time wasters,
identify the biggest time thief and start dealing with it.
Addressing just one of these habits could give you several more
hours to spend on the key business activities that will bring in
the clients and money you desire.






---------------------------------------------------------------------
Merlyn Sanchez, Business Coach and Marketing Consultant, teaches
small business owners, consultants, and other solo professionals
how to attract more clients, make more sales and have more time
to enjoy their lives. For a free report outlining the
"8 Strategies that SMART Business Owners Use to Attract More
Clients(tm)" and additional tips on how to create a successful
business, visit http://www.smartbusinessowners.com/blog


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A Free-Reprint Article Written by: Willie Crawford

Article Title:
Are You Missing Out By Not Having A Membership Site

See TERMS OF REPRINT to the end of the article.

Article Description:
Everywhere you turn these days, you read about membership
sites. You read how easy they are to set up, and how
lucrative they can be. That should naturally lead you to the
question, "Should I be operating my own membership site?"
Are they really that easy to set up and maintain?


Additional Article Information:
===============================

588 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-08-19 10:24:00

Written By:     Willie Crawford
Copyright:      2009
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Are You Missing Out By Not Having A Membership Site
Copyright (c) 2009 Willie Crawford
Willie Crawford Incorporated
http://WillieCrawford.com/ezine.html



Everywhere you turn these days, you read about membership sites.
You read how easy they are to set up, and how lucrative they can
be. That should naturally lead you to the question, "Should I be
operating my own membership site?" Are they really that easy to
set up and maintain?

First of all, a membership site is nothing more than a system for
password protecting some "content," and a system for handling
recurring billing of members. So they can be very simple, and in
fact can be set up using all free resources.

You could even think of a membership site as another type of
list, only one where you don't have to contend with email
filters. You communicate with your "list members" inside the
site instead of via email.

In deciding to set up a membership site, the first question that
you should answer is what niche or topic would the membership
site be focused on. Are there enough people interested in that
topic to make it profitable? Do people interested in that topic
spend money on it?

The simplest way to answer the above questions is to ask
yourself, "What phrases would people interested in my proposed
topic type into a search engine?" Come up with a list of
keywords they'd likely use.

Next, go to Google.com and enter those keyword phrases into their
search box, and look at how many searches there are for those
terms as well as how many webpages there are out there targeting
those phrases. Look off to the right side of the page and see if
there are "Google AdWords" ads displayed. If you see ads off to
the right side of the page, that means that people are paying to
advertise to people interested in that topic. That's generally a
strong indicator that people searching on those terms are also
buying!

Your research shows you how many searches are done on your
keywords each month, and indicates if there is a large pool of
potential members for your new membership site. There is no hard
and fast rule for how many searches there should be. This just
gives you a feel for if this is a viable niche for a membership
site.

How many members do you need for a successful membership site
anyway? If you have a site that has 200 members each paying $20
per month, would you consider that a success? What if that site
only took 2 hours per month to maintain?

The secret to making a site easy to maintain, by the way, is to
have your members interact a lot with each other, and generate
most of the content!

There are many successful online entrepreneurs who have a dozen
or more small, simple, memberships sites, each with only a few
hundred members. Most of these sites don't generate a fortune,
but collectively they afford a very comfortable lifestyle.

There is no reason that you have to stop at one simple, easy to
maintain, membership site. You could easily launch one a month,
and in a year have a dozen. If each produced just that $4000 in
our example above, that would be $48k per month.

If your goals aren't that lofty, you could stop with just one
simple membership site producing just that $4000, or you could go
for a lot more members. If you set your site up properly, you'll
have to spend very little time actually maintaining it.

So, are you missing out by not having a membership site?

Probably.




---------------------------------------------------------------------
Willie Crawford has been marketing goods and services on
the internet since 1996.  He operates numerous simple
membership sites.  To learn how you can set up your own
membership site in under six minutes, using all completely
free software, visit:  http://YourNewMembershipSite.com


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A Free-Reprint Article Written by: Donald Tex Bryant

Article Title:
Steps for the Installation of an Electronic Medical Record

See TERMS OF REPRINT to the end of the article.

Article Description:
Because of the funds available for electronic medical
records in the Federal Stimulus Package, many healthcare
sites will be installing them. If you follow the steps
described in this article, the choosing of a vendor, the
installation of the EMR and the initial use of the EMR will
go much more smoothly.


Additional Article Information:
===============================

1258 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-08-19 11:24:00

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Copyright:      2009
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Steps for the Installation of an Electronic Medical Record
Copyright (c) 2009 Donald Tex Bryant
Bryants Statistical Consulting
http://www.bryantsstatisticalconsulting.com/



Change can be very difficult and unpleasant for some of us;
others welcome change as opportunity for growth and new
experiences. One change that is surely coming to almost all
healthcare sites is the adoption and installation of electronic
medical records, or electronic health records. The recently
passed stimulus bill in the U.S. funds the use of electronic
medical records; those that do not adopt EMR's will suffer some
penalties; more on that later. Another impetus driving the
adoption of electronic medical records is the NCQA inclusion of
EMR's in its criteria for primary care providers being
designated a Patient Centered Medical Home.

Being that EMR's will be almost universally adopted, if you
haven't yet installed such a system I propose that you use Lean
Healthcare or Design for Six Sigma techniques to implement the
installation and incorporation of the HIT systems. Those who do
not carefully plan will probably add complications and wasted
efforts (muda) to their care processes and become very frustrated
besides. Suppose, for instance, that you do not include
physicians in planning the implementation and the physicians
using the new system do not understand it well enough to use it
effectively and become upset using it. What is likely to happen?
They will avoid it as much as they can or use it inefficiently.
This can result in poorer outcomes for patients as well as lost
billing opportunities. What could have been an opportunity to
increase the effectiveness of billing and improve income instead
becomes a financial burden and a source of contention.

Such a scenario is not necessary though. Those who plan and
choose well can reap significant benefits from the use of EMR's.
Achieving these benefits will require significant changes, such
as in the way of logging patient data. Of course the data will
now be electronically stored instead of on paper. The type of
data being captured will also change. For instance, suppose that
a physician making rounds at a hospital leaves a note for nurses
that involves the drawing of a figure on paper, such as the
position of a bedsore. For most EMR's this will not be possible.
However, there will be room for comments to be added to the
record. Hence, the physician will need to more descriptive.
Becoming adept at the new ways of entering data into the records
will improve outcomes for patients and the caregivers.

Even better results can be had if the healthcare sites use teams
to plan the implementation of the EMR. Let me suggest several
steps that you might use. First, someone should be leading the
overall effort of adopting and using the system. If your site has
a Lean Leader, this is the best candidate. Otherwise, you might
choose someone who is very familiar with quality improvement.

The leader should then form a team of representatives of those
who will be using the system. In a primary care office I would
include someone from billing, a physician, a nurse, an office
manager and others who might be using the system. You might even
want to include a patient if you intend to supply your patients
their own records upon request, as suggested in the Institute of
Medicine's Crossing the Quality Chasm. Such a team will make
better choices than a person working alone to get the system up
and running.

I suggest that the team assume several responsibilities over its
useful lifetime. First the team should choose the vendor and
software. There are several hundred different EMR's available.
Choosing the right one will be difficult, to say the least. It is
very likely that the team can choose one that fits the working
style of the healthcare staff best. Using only one person to
choose such a system, on the other hand, will probably lead to
information from others who have already installed an EMR at
their site, resulting in a choice that does not fit the needs of
your site.

After the team has chosen a EMR it should be the first to be
trained on using it. Since they are vested in it they are more
likely to be the easiest to train in its use and also probably
the most interested in making the best use of it. Once they are
trained, they can then train others at the site in its use.
Further, through the training they can decide which features of
the EMR should be utilized by the office. Generally, most EMR's
come with many features; to use them all at startup would be
overwhelming for new users.

Finally, this team can be used as the first responders to others
who are first time users and who have questions about the
software's use. Rather than have the vendor be responsible for
answering all questions, it will be much more effective if
someone who is comfortable with the software at the site tries
first as face-to-face instruction is generally more effective. If
someone on the team cannot answer the question, they can contact
the technical support of the vendor or the person with the
question can.

Now that I have briefly explained the advantages of implementing
an EMR with a team let me add a few tips about EMR's in general:

1. EMR's do not eliminate all errors. True, illegible
handwriting will not be a problem anymore. However, if the EMR is
not used effectively, it will create its own problems. Remember
the old dictum from the early days of the advent of computers in
the workplace: garbage in, garbage out.

2. EMR's are not like paper and pencil, as described in the
opening of this newsletter. I read recently in Family Practice
Management (March 2007) that one vendor described his EMR as the
best possible paper and pencil record that could be achieved. A
physician responded that is like stating we can use a very good
horse and buggy to design an automobile.

3. It is very important that your site consider interoperability
with other healthcare sites with which you do much business. For
example, a primary care site will want to use an EMR that
communicates effectively with the hospital(s) with which it
commonly interacts.

4. As stated in the opening paragraph there are bonuses for
adopting the EMR's earlier. You can receive up to $44,000 over 5
years from Medicare if you meet certain conditions. You must
adopt by 2011 or 2012 to receive this payout. Adopters in 2013
and 2014 will receive less. Adopters in 2015 receive nothing.
Physicians who treat Medicare patients in 2015 without an EMR
will receive 1% less in reimbursements; in 2016, 2% less. To
qualify for these reimbursements you must make meaningful use of
the technology; "meaningful use" is still not defined by
Medicare. One of the certain qualifications will be that the EMR
talks to other EMR's at hospitals and labs.

In conclusion, we know that electronic medical records will soon
be necessary at your healthcare site if you do not already use
them. Implementing the use of an EMR can be very disruptive if
the implementation is not well thought out and planned. The best
way to implement the use of an EMR is through a team of
representatives of those who will be using the EMR. The team will
be responsible for choosing the right EMR, for being the first to
be trained in its use so that the members can help other first
time users become familiar with the EMR, and for helping
troubleshoot problems with the use of the EMR at the site.




---------------------------------------------------------------------
Donald Bryant helps healthcare providers meet their challenges.
If you want more free tips on improving your health care site,
visit http://www.bryantsstatisticalconsulting.com/ for a free
article to help you start making improvements right away.


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A Free-Reprint Article Written by: Nermine Shaker

Article Title:
Tame Your Telecom Spending

See TERMS OF REPRINT to the end of the article.

Article Description:
Telecom spending can be a very large part of a company's
operating costs. Companies are always looking to keep their
costs under control and telecom spending is one of the more
difficult areas to manage.


Additional Article Information:
===============================

872 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-08-19 11:36:00

Written By:     Nermine Shaker
Copyright:      2009
Contact Email:  mailto:nermine.shaker@...



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Tame Your Telecom Spending
Copyright (c) 2009 Nermine Shaker
The Sygnal Group
http://www.SygnalGroup.com



Telecom spending can be a very large part of a company's
operating costs. Companies are always looking to keep their costs
under control and telecom spending is one of the more difficult
areas to manage.

Even with the increase in value and flexibility from new
technology, companies have also seen an increase in their telecom
costs. Mobile phones, remote network access and broadband
solutions have simplified our workspaces, but have complicated
the telecom accounting procedures.

Although you can't just forgo your telecom services to cut your
budget, you can curb and control them. Here are a few ways to
tame your telecom budget.

Assess Your Inventory

What do you have? What do you use? Sometimes you don't use what
you have. Take an inventory of all your lines, services,
hardware, mobile devices, and contracts. As you do this you may
find that employees have left but you are still paying for their
cell phones, or departments have closed and you are still paying
for their phone lines.

Wireless devices can be a huge drain on your company pocketbook.
Sometimes employees are given mobile devices that the company
pays for and sometimes they use their own and are reimbursed.
Organizing and setting up a company policy for wireless devices
takes time but can save you money in the end.

Audit Your Bills

Check your contracts and see if the pricing in the contract
matches the pricing on your bill. If not, you'll need to apply
for a credit for those overcharges. If you were promised a refund
or rebate in your contract, make sure you received those. If
you've done a complete inventory, matching bills to the
inventory is a great way to identify problems.

Assess Your Usage

Now that you know what inventory you have and that you are paying
correctly for that inventory, you need to look at your services
with an eye to how your company is using them. Is your company
growing or downsizing? Don't just cut back to cut back. Look at
the value the services provide to your company.

Employee personal usage of business telecom services should be
addressed as well. If you provide perks like home broadband,
business mobile devices and WiFi access, boundaries should be
addressed with employees in a telecom company policy. Managers
must take responsibility to enforce whatever controls the company
puts in place.

If your business has multiple locations or if many of your
employees work from home, voice over Internet protocol (VoIP)
might be a cheaper option. VoIP can connect offices and remote
workers and could offer big savings.

Renegotiate Your Contracts

After you have reviewed your contracts and current usage, it
might be time to renegotiate your contracts. If it's been a
while, you might be able to get a better deal. Or, after looking
at what you have, you may decide to consolidate or cancel some
services. Carriers would like to have all of your business, so in
consolidating with one, you may get a higher discount. Shop
around to make sure you are getting the best deal. Sometimes, it
may be better for your business to use flat rates and per-user or
per-month services. This will give you a predictable monthly
payment.

If it is possible, you many want to consider adding a "business
downturn" clause when you renegotiate your contracts. This
clause will allow you to renegotiate your contract if there is a
downturn in your business, such as having to close one of your
multiple offices.

Automate Your Telecom Bill Paying Process

Many businesses use multiple carriers for all of their telecom
services. These carriers each send a separate invoice and
sometimes they charge extra for sending a paper invoice.
Automating your telecom billing and payments can save you money,
both in internal processing costs and in staffing resources.

When you automate your billing, you can still have the
opportunity to review all your charges. You will have access a
variety of reports that can break down the charges by service,
circuit, department, location, or carrier.

Consider Hiring A Telecom Management Company

For smaller companies, the business owner is often in charge of
telecom spending. As the size of the business increases, telecom
responsibility moves from one person to a group or a department.

A telecom management company can help assess your spending and
inventory, provide automated billing and can negotiate contracts
for you. Since they are familiar with all the telecom carriers,
they will be especially helpful in finding you a good rate and
negotiating the contract. They can even apply for refunds on your
behalf for services that were incorrectly billed.

Dealing with one telecom management person is always preferable
than having to deal with 10 different service providers. And,
when you work with a management professional, they will always be
looking out for other ways to save money in your telecom
spending, something you can't always do.

It's tough to tame your telecom spending. It takes time and
effort. These days, cost cutting is a must and we are all trying
to do more with less money. Getting organized, especially in the
telecom area of your business will help you to see where you can
cut costs and make sound telecom business decisions.






---------------------------------------------------------------------
Nermine Shaker is a Partner at THE SYGNAL GROUP, a telecom
consulting firm that offers telecom expense management,
telecom auditing and VoIP management to businesses of
all sizes.  Find out how to lower your telecom expenses
at http://www.SygnalGroup.com/ or visit our blog at
http://www.TelecomExpertise.com/


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   Clean links should point to the Author's links without
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A Free-Reprint Article Written by: Enzo F. Cesario

Article Title:
Launching Your Online Marketing Strategies

See TERMS OF REPRINT to the end of the article.

Article Description:
If you have a business, there are lots of different ways to
promote it and make sure you get customers. Having a website
is of utmost importance, and by using some of the many
online marketing methods available, like blog marketing and
article marketing, you can be sure to get a lot of visitors
coming to your website. Having the right mix of marketing
tactics can eventually lead to increased sales and to the
success of your business venture. Here are some of the best
online marketing strategies you can use:


Additional Article Information:
===============================

892 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-08-19 11:48:00

Written By:     Enzo F. Cesario
Copyright:      2009
Contact Email:  mailto:ennzo.f.cesario@...



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Launching Your Online Marketing Strategies
Copyright (c) 2009 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/



If you have a business, there are lots of different ways to
promote it and make sure you get customers. Having a website is
of utmost importance, and by using some of the many online
marketing methods available, like blog marketing and article
marketing, you can be sure to get a lot of visitors coming to
your website. Having the right mix of marketing tactics can
eventually lead to increased sales and to the success of your
business venture. Here are some of the best online marketing
strategies you can use:

Blog Marketing: With blog marketing you can start a blog about
anything related to your company. You can market your business by
giving people advice and tips. People always want to get more
information or learn something new, which is why blog marketing
works so well. Once you get people returning to read your blogs
on a regular basis, you will have built quite a fan base for
yourself. Leaving comments on other people's blogs with a link
back to your blog will also get you some links.

Blog Marketing also allows visitors to get to know a real person
in a company. This kind of "intelligent brand marketing" gives
your company an element of a human-ness on your marketing
campaign. People like to interact with people, and having a blog
gives you that advantage. Also, having a blog allows you to give
your personal opinion on any given subject matter and also allows
the author to appear as the expert.

Micro Blogging: Twitter is the biggest. Micro blogs allow you to
get short bursts of information out to a loyal following. This is
great for promotions and other time related marketing tactics.

Social Networks: Using social networks is another way to attract
customers to your website. Your friends have friends that will
also be able to see your public page where they might find
something interesting. Likewise, friends can invite each other to
join groups. You can create a group about your business so that
people can see what you do and join to be kept updated.

Directory Submissions: Using business directories and community
business web pages are another great way of doing advertising.
You might find a few directories that can add your website
address to their list of online businesses. In this way, people
looking for something specific that you happen to be offering
will find you easily.

Banner Advertising: One of the most effective forms of online
marketing is banner advertising. These advertisements will be
placed on other people's websites. You have to do some research
to find the sites where your ad will get the best results. These
advertisements can be quite costly, especially if you want to
have the best possible presence on the home page of a major
website.

Email Campaigns: An email campaign is a perfect way to target
specific people for a business or product. You should get help
setting up an email marketing campaign because you want to make
sure that people read them. You also want to make sure that they
do not come through as spam. This is why using a professional
sales page or email campaign manager would be a good idea.

Link Exchanges: Another good way to get marketing for your
business is to use various link exchanges. This will also help
the page ranking for your website on the various search engines.
The more websites you are listed on, the more chances there are
of customers finding you.

Press Releases: You can submit a formal press release to a press
release site that mentions your new blog or website or any new
products or services you may have. These press release websites
will distribute your release to many other PR sites. Hopefully,
you will get links from these press releases. Some PR sites are
free and others aren't. Look online and see what's best for
your business.

Pay Per Click (PPC) Advertising: Pay per click advertisements
usually appear in a colored box on a search results page. With
this form of marketing, you buy search engine traffic based on
relevant keywords that you buy in an auction. You are paying for
every click, so it's important to target your keywords. Over
time, PPC can be costly and if not monitored closely, can be more
costly than traditional Search Engine Optimization techniques.

Article Marketing: With article marketing, you write interesting
articles about various aspects of your business and submit them
to article distributions sites. These articles contain an author
resource box at the end that usually has a link to your website.
When different sites pick up your articles, they must keep the
resource box intact so if someone finds the article interesting,
they can click through to your website. The more interesting and
valuable your articles are to your readers, the more traffic you
could get.

Using these various marketing methods to promote your business is
a sure way to get inbound links. You can make quite a lot of
contacts through many of them and eventually get more customers
coming to your business. You can try one method at a time, adding
another when you feel comfortable or try them all at once. Any
way you do it, using these methods will get potential customers
to your website and hopefully, ordering your product or services.






---------------------------------------------------------------------
Enzo F. Cesario is a Copywriter and co-founder of Brandsplat.
Brandcasting uses informative content and state-of-the-art
internet distribution and optimization to build links and
drive the right kind of traffic to your website. Go to
http://www.Brandsplat.com/ or visit our blog at:
http://www.brandsplatblog.com/


--- END ARTICLE ---

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http://www.Brandsplat.com/



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A Free-Reprint Article Written by: Kim Duke

Article Title:
A Sizzling Sales Lesson From My Grandma!

See TERMS OF REPRINT to the end of the article.

Article Description:
Years ago my mother told me a funny story about my great
grandmother. And through that story, there is much to learn
about preparing your audience for a new product or
service...


Additional Article Information:
===============================

306 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-08-20 11:00:00

Written By:     Kim Duke
Copyright:      2009
Contact Email:  mailto:kim.duke@...



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A Sizzling Sales Lesson From My Grandma!
Copyright (c) 2009 Kim Duke
The Sales Diva
http://www.salesdivas.com



Years ago my mother told me a funny story about my great
grandmother.

She said...

"Your great grandma knew that great grandpa would be upset if
supper wasn't ready when he got home. (Remember... this is back
in the early 1920s).

And of course... there were times when of course she was running
behind and NOTHING was ready for supper."

What did she do?

My mom said... "She did 2 things quickly.

The first - she set the table. It made it LOOK LIKE she was
prepared and something was happening."

Secondly?

"She took a frying pan, added butter and a sliced onion, and
started cooking it.

Because now it SMELLED LIKE something was happening.

End result? Grandpa was happy. Grandma created something quickly
without the stress of a grumpy husband!"

This story has always made me laugh, but yet I think this applies
to YOUR customer too.

SET THE TABLE AND FRY AN ONION

If you wait for perfection before you create and launch new
products and services - you are missing out.

I know you are doing this. How?

I don't smell any onions cooking? (And neither do your
customers).

WHET YOUR CUSTOMERS APPETITE

So you want to create something but have no idea where to begin?

Tease your customers with something!

Tell them that you have "something cooking" and that you can
hardly wait to show it to them.

It warms your customer's interests and put some pressure on YOU
to finally do something new.

What you will discover? Just the fact of announcing to the world
that you are doing something -

ACTUALLY MAKES YOU DO SOMETHING!

So take some DIVA advice from my Great Grandma

"Set the table and cook an onion"

It creates momentum, it creates sales, and I love THAT don't
you?

Love From Your Bossy Sales Diva,

Kim




---------------------------------------------------------------------
Kim Duke is an unconventional, sassy and savvy sales expert that
shows women small biz owners and entrepreneurs sizzling sales
tips on how to increase sales in a fun, easy, stress-free way!
Get the FREE report "The 5 Biggest Sales Mistakes Women Make"
at http://salesdivas.com/Ezine-signup.php


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Our TERMS OF REPRINT are fully enforcable under the terms of:

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.....................................

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The content of this article is solely the property
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http://www.salesdivas.com



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A Free-Reprint Article Written by: John Khu

Article Title:
Expired Domain Market - Realities and Perceptions (Part II)

See TERMS OF REPRINT to the end of the article.

Article Description:
Expired domain market can make you immensely rich when you
strike it right. Many newbie traders think that this
business is all about buying a domain at very cheap price
and later selling it at very high prices. However, the
actual reality is something else!


Additional Article Information:
===============================

568 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-08-25 10:00:00

Written By:     John Khu
Copyright:      2009
Contact Email:  mailto:getjohnkhu@...



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Expired Domain Market - Realities and Perceptions (Part II)
Copyright (c) 2009 John Khu
Expired Domain Secret
http://www.expireddomainsecret.com



Expired domain market can make you immensely rich when you strike
it right. Many newbie traders think that this business is all
about buying a domain at very cheap price and later selling it at
very high prices. However, the actual reality is something else!
Your domain is actually useless unless it is one of those types
that are born bestsellers. Such domains are rare and special and
most of them will never see the light of day because most of them
sell in a private market!

Here are some more details about this unique business system:

1. Expired domain market is for everyone. Anyone can use this
opportunity including you. It is open for everyone but with a
stiff rider - participate in this business if you are ready to
compete with thousands of tough competitors!

2. Expired domain market is a complex system where system rungs
very tightly and rigidly according to some set and established
guidelines. All domains must pass through a number of accredited
registrars who actually hold the control of all expired domains.

3. The perceived commercial value of an expired domain is
apparent and invisible. You will never know its value unless you
actually sell them.

4. Expired domain market is also a very secretive market where
most of the transactions are kept under tight control and
secrecy. There is scant data available on the sales volume and
the actual selling price.

5. You need just small amount of money to start this business.
Initially, you may like to spend little and later expand your
investment as you gain confidence and have a firm grip on the
basic nuisance of the market and its system.

6. It is always true that most of the newbie domain traders
purchase ordinary expired domains in the hope that they can make
lot of money. Lack of knowledge or skill in choosing the right
type of expired domain could be the main factors for failure in
this business.

7. Expired domains are invaluable units of virtual estate where
you can control the way in which you sell your domains. Expired
domains are also like gold nuggets that you can transform into
usable and practical units with an ability to sell at very high
prices.

8. The initial price suggested by the domain trader may never be
accepted by a potential buyer. The selling process could take a
long time when you and your buyer may participate in a lengthy
negotiation process.

9. Choosing wrong expired domains and buying them at very high
prices could be disaster! When you collect wrong domains, you
will also accumulating tremendous liability along with them.

10. Diversification in this business could be very difficult as
it consists of lengthy flipping process that needs your time,
effort and money.

11. If at all you sell your domain at a profit, the amount
realized in the sales process will cover your entire expenses
spent for retaining that domain with you.

12. It is also very difficult to sell a large inventory of
expired domain names in one single transaction. You may need to
go three or four at a time to sell all you domains.

Expired domain market is an exciting opportunity that needs your
skill, patience, time and money. You will need to learn and
master the art of buying and selling them by conducting a
thorough research study on the topic.




---------------------------------------------------------------------
John Khu is an author and also a seasoned professional
with vast experience in expired domain name business.
He is also the owner of the path breaking web sites
called http://www.expireddomainsecret.com and
http://www.expireddomaingains.com which provides
complete and up-to-date information on expired
domains and their eternal secrets.


--- END ARTICLE ---

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.....................................

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   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
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   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
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* You Are Allowed to format the layout of the article for
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   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


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   We ask that you notify the author of publication of his
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   for Print Permission at:
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.....................................

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are owned and operated by:

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The content of this article is solely the property
and opinion of its author, John Khu
http://www.expireddomainsecret.com



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---------------------------------------------------------------------

A Free-Reprint Article Written by: John Khu

Article Title:
Selling Your Expired Domains - Unexplained Secrets and Tips (Part I)

See TERMS OF REPRINT to the end of the article.

Article Description:
When it comes to expired domain names business, you have a
number of options of making money and gain in the process.
Several methods and techniques allow you to create a
constant stream of ongoing income that can take care of all
domain maintenance costs. As a domain name trader, you may
wish to know and where to sell your domains. Here are some
practical tips and techniques to help you sell your stock of
expired domain names:


Additional Article Information:
===============================

485 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-08-26 12:00:00

Written By:     John Khu
Copyright:      2009
Contact Email:  mailto:getjohnkhu@...



For more free-reprint articles by John Khu, please visit:
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---------------------------------------------------------------------

Selling Your Expired Domains - Unexplained Secrets and Tips (Part I)
Copyright (c) 2009 John Khu
Expired Domain Secret
http://www.expireddomainsecret.com



When it comes to expired domain names business, you have a number
of options of making money and gain in the process. Several
methods and techniques allow you to create a constant stream of
ongoing income that can take care of all domain maintenance
costs. As a domain name trader, you may wish to know and where to
sell your domains.

Here are some practical tips and techniques to help you sell your
stock of expired domain names:

Three main selling activities are:

  * Listing the domain name on an auction site;

  * Selling the expired domain names on a site specified for
domain trading;

  * Selling directly to a buyer;

Using auction sites: Many top end expired domain name traders use
this channel to sell their domain names. Auctioning is a very
profitable way of finding a customer. Auction houses provide a
very good platform to sell expired domain names at very high
profits. Two or three worded organic domain names can fetch very
good prices on auction sites.

Advantages:

i) Very quick selling process;

ii) Very good exposure for your domains;

iii) You can host your domains on bidding or Buy Now or Best
offer mode of selling options;

iv) You can accept popular payment methods;

v) The final selling price depends on the quality of domain
names;

Disadvantages:

i) Auction fees to be payable;

ii) Very low profits on inferior domain names;

iii) More waiting period;

Using expired domain selling sites: These typical sites help you
sell your domain at decent prices. If you have a very good
domain, you may even get very good price with a potential to make
very high profit.

Advantages:

  * Very high selling prices;

  * These sites are famous among expired domain traders;

  * These are exclusive web portals designed for the purpose of
selling expired domain names;

  * Lot of interested buyers visit these sites;

Disadvantages:

  * Commission and fees payable;

  * The selling procedure is complex;

  * The entire process takes a long time from listing to selling;

  * Selling direct: This is a difficult and time-consuming method.
You may have to find the buyer by using your personal contacts.
Hard bargain will be the sole basis for selling your domains.

Advantages:

  * Good domains will attract potential buyers;

  * You can choose your own payment methods;

  * No fees payable to anyone;

  * You are the owner of all profits;

Disadvantages:

  * Very less exposure to potential buyers;

  * More marketing and advertising efforts needed;

  * More time need to sell the expired domain;

You will need to employ one or more of these methods to make
enough money from your expired domain names. You may wish to
divide and segregate your domain names according to their merits
and later sell them by using one of the three methods. Good
expired domains tend to sell very quickly on auction and selling
sites. However, you will also advertise and promote your expired
domains by using different virtual channels like forums and
blogs.




---------------------------------------------------------------------
John Khu is an author and also a seasoned professional
with vast experience in expired domain name business.
He is also the owner of the path breaking web sites
called http://www.expireddomainsecret.com and
http://www.expireddomaingains.com which provides
complete and up-to-date information on expired
domains and their eternal secrets.


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A Free-Reprint Article Written by: Enzo F. Cesario

Article Title:
Use Article Marketing To Add Value To Your Product

See TERMS OF REPRINT to the end of the article.

Article Description:
Article Marketing is a form of advertising that can
definitely add value to your product or service. By using
articles written about your industry, you can establish
yourself as an expert in your field and a trusted resource
for your product or service. Article marketing can be
equally effective in newspapers and magazines, although
these traditional media lack some of the obvious advantages
of new media.


Additional Article Information:
===============================

882 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-08-26 12:45:00

Written By:     Enzo F. Cesario
Copyright:      2009
Contact Email:  mailto:ennzo.f.cesario@...



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Use Article Marketing To Add Value To Your Product
Copyright (c) 2009 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/



Article Marketing is a form of advertising that can definitely
add value to your product or service. By using articles written
about your industry, you can establish yourself as an expert in
your field and a trusted resource for your product or service.
Article marketing can be equally effective in newspapers and
magazines, although these traditional media lack some of the
obvious advantages of new media.

People generally prefer to do business with someone they know and
trust and article marketing gives you the opportunity to make
yourself familiar to your target audience. Your articles should
contain information of a general nature about the industry you
are involved in, and should offer something useful and
interesting to your readers. You will then have positively
affected your target audience, and this, in turn, will have added
value to your product.

Articles can be written by you or outsourced to a professional
copywriter or ghostwriter. There are several good websites where
you can connect with potential writers. You must use good grammar
and spelling to establish yourself as a credible expert. The tone
should be conversational, using simple but descriptive language
and limiting technical terms. If technical jargon is required,
always include an explanation of the term.

It is important to remember that your articles should be an
informative and interesting read; they are not for directly
promoting your product. Most publishing sites do not allow
blatant sales letters to be published as articles, and you will
only be damaging your reputation by distributing an article that
is nothing but hard-sell copy.

Newspapers and magazines always need fresh copy, so submitting
your articles to them may result in getting published. To have
your articles published online, submit them to an online article
directory. These directories allow you to put personal and
contact information in a "Resource Box", and it is here that
you directly advertise your business. The resource box is an
important tool to encourage readers to click through to your site
and then, hopefully, place an order.

Articles for online use will differ slightly from those intended
for hard copy. In order for your articles to be picked up by
Internet Search Engines, they need to incorporate search engine
optimization ( SEO). This involves the use of common keywords or
phrases that people would use to search for your topic on the
Internet.

Keywords should be used throughout your writing so that the
search engines can associate your article with the right search
results. This is the single best way for interested people to
find you online. The use of keywords should never be overdone,
but there are a few critical places they should appear in every
article.

1. Titles

Your title is very important; it's what the search engines list
in their search results and if readers find your title
interesting or informative, they'll click on it. And that's
your goal. Obviously, your title should be what your article is
about. Don't try to use all your keywords in the title. As
always, keep it simple and get to the point; too many words in
the title might confuse the search engines as well as readers.

2. Tags

Metatags are HTML codes that are put into your web page (in the
header or body) and are used by search engines to find and
describe your page. People viewing your page do not see them.

3. In the Article

Use your keywords in your article. You should also use
semantically related words. For example, if your keyword is
knitting, you should use words like, knitting needle, knit,
knitting gear, how to knit and knitting pattern in your article.
Using this strategy instead of just repeating your keyword over
and over again will get you better results with search engines.

Just make sure that you don't over-use the keywords or make your
articles artificial or hard to read. The best approach is to
write naturally. A reader wants a quality article on a specific
topic, not a bunch of keywords strung together.

4. In the Resource Box

Your Resource Box is a great place to use keywords. Just remember
to use different ones every once in a while. This will help
search engines figure out what your site is about. You can use
the semantically related keyword strategy here as well,
especially if you hyperlink the words.

Overall, you should develop about 20-30 keywords or key phrases,
use a variety of them in your articles and update them regularly.
Your keywords will evolve as your business evolves.

Another way to expose your articles to a global audience online
is through blogging. You can upload articles to your blog, to
give your readers interesting, useful information that can help
them solve a problem or improve their lifestyle. Blogs are a
great way of keeping in touch with customers and contacts, and
continuing to add value to your product. Again, these blog
articles must not be sales letters; they need to be interesting
and informative. Blogs tend to be a more personal means of
communicating with your readers, and this also helps to develop
trust and respect for both you and your product.

If you follow these guidelines for article marketing to promote
your online business, you will see your customers and your sales
increase.






---------------------------------------------------------------------
Enzo F. Cesario is a Copywriter and co-founder of Brandsplat.
Brandcasting uses informative content and state-of-the-art
internet distribution and optimization to build links and
drive the right kind of traffic to your website. Go to
http://www.Brandsplat.com/ or visit our blog at:
http://www.brandsplatblog.com/


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Our TERMS OF REPRINT are fully enforcable under the terms of:

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.....................................

*** Digital Reprint Rights ***

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* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
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   ezine, so long as you can maintain the author's interests
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*** Author Notification ***

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and opinion of its author, Enzo F. Cesario
http://www.Brandsplat.com/



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A Free-Reprint Article Written by: Lee Roberts

Article Title:
Top 3 Problems with Directories

See TERMS OF REPRINT to the end of the article.

Article Description:
Directories have existed since the early days of the
Internet, even before Tim Berners-Lee created the World Wide
Web. Originally, search directories and word-of-mouth were
the only ways to learn about new websites. Google changed
that! Today, search directories are used to build links into
websites. But, by default, search directories have three
major problems.


Additional Article Information:
===============================

740 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-08-27 10:36:00

Written By:     Lee Roberts
Copyright:      2009
Contact Email:  mailto:lee.roberts@...



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Top 3 Problems with Directories
Copyright (c) 2009 Lee Roberts
Commerce Registry
http://www.CommerceRegistry.com/



Directories have existed since the early days of the Internet,
even before Tim Berners-Lee created the World Wide Web.
Originally, search directories and word-of-mouth were the only
ways to learn about new websites. Google changed that! Today,
search directories are used to build links into websites. But, by
default, search directories have three major problems.

Problem #1: The Moving Target

Search directories use one of several methods to display their
inventory. The following list is a short representation of how
the inventory is presented to visitors and search engine spiders.

First In First Out (FIFO) - as the name describes listings are
displayed in the order in which they are submitted. This method
is good for the early listings. As more listings are added to the
category, the number of pages in the category increases. This
decreases the value of the category to both the owner and the
company desiring to submit its site.

Last In First Out (LIFO) - as the name describes listings are
displayed with the first submissions appearing last. This method
is good for the later listings, but who wants to be first when
they're going to show up last? As with FIFO, the number of pages
in the category increases.

Alpha-Numeric - company names or keywords receive the earliest
listings. As new listings are approved those listings could
easily move one's listing to oblivion.

Votes - unlike government election, presenting the inventory
based upon votes is extremely biased and ballot stuffing can
occur. As others come in, submit themselves, and add their votes
one's listing can easily fall to other pages.

Page Rank (PR) Values - Page Rank values adjust based upon
numerous factors and an algorithm controlled solely by Google.
One's PR value could be a five today and tomorrow it could be a
three. On the other hand, one's PR value could increase.
However, as PR values fluctuate so do the positions of the
listings.

Problem #2: Rel=NoFollow

Over the years, search engine optimization (SEO) consultants have
suggested using the online yellow pages to build quality links
into one's website. This thought was based upon the idea that
online yellow pages were authority sites. Whether that still
holds true today is debatable.

What isn't debatable is the online yellow pages use rel=nofollow
to tell the search engines to not count the links for search
engine placements. With prices ranging from $100 to $300 per
month, the expense of getting a link from the online yellow pages
is really worth paying. One may determine that a listing in the
online yellow pages will result in leads coming to one's
business.

Other directories use the rel=nofollow, as well.

How do the search engines use rel=nofollow? According to
WikiPedia (http://en.wikipedia.org/wiki/No_follow), Google
ignores the link and therefore the link does not count in the
search placement algorithm or in determining PR values. Yahoo
follows the link, but does not use it to determine search
placements. Bing provides no indication if it follows link with
the rel=nofollow attribute, however it does not use the link in
determining relevancy.

Problem #3: Limited Marketing Capabilities

Most search directories provide a link to one's website. Some
search directories list one's link in multiple categories. Still
even, some directories allow deep linking (links to internal
pages).

Top search engine optimization (SEO) consultants suggest that one
should build a natural inbound link profile to one's website.
The natural inbound link profile uses more links to internal web
pages than to the homepage. Additionally, the anchor text for the
inbound links should be relevant to the linked page.

Search directories by nature allow only links to the homepage.
Since the homepage cannot be relevant for every search term
available to one's business, making all inbound links point at
the homepage is not plausible. Even if it were, leading your
customers to one's homepage and making them search one's
website for the product or service they want is not
user-friendly.

Therefore, traditional search directories provide little or no
real value beyond increasing PR values. For this reason, search
engines like Google hold little or no regard for search
directories.

In Conclusion

The top three problems of search directories do not destroy the
ultimate value of search directories. The importance of choosing
the right search directory from which to acquire an inbound link
cannot be overstated. One should carefully review the search
directory before submitting and ensure the directory provides
quality links, not just a link.






---------------------------------------------------------------------
Lee Roberts, owner of http://www.CommerceRegistry.com/ a SEO
friendly directory and http://www.ShopOklahomaOnline.com/ an
Oklahoma SEO friendly business directory. Both provide dedicated
marketing pages that advertisers can optimize for search engine
placement with multiple inbound links to one's website.


--- END ARTICLE ---

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   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

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   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
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* You Are Allowed to format the layout of the article for
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The content of this article is solely the property
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http://www.CommerceRegistry.com/



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A Free-Reprint Article Written by: Nancy Fraser

Article Title:
How to Become a Successful Entrepreneur

See TERMS OF REPRINT to the end of the article.

Article Description:
When someone starts a business they often struggle with how
to differentiate their business from the competition. You
would be surprised at how many decide that being easier to
work with is their differentiation. The kicker is their
definition of being easier to work with... it usually
involves giving up rights.


Additional Article Information:
===============================

532 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2009-08-27 10:48:00

Written By:     Nancy Fraser
Copyright:      2009
Contact Email:  mailto:nancy@...



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How to Become a Successful Entrepreneur
Copyright (c) 2009 Nancy Fraser
Nota Bene Consulting
http://www.notabenemarketing.com



Ask the question, "Why did you start your business?" and many
entrepreneurs will say, "to have more freedom".

Ask them if they achieved it and many will say that its not quite
what they expected.

When someone starts a business they often struggle with how to
differentiate their business from the competition. You would be
surprised at how many decide that being easier to work with is
their differentiation.

The kicker is their definition of being easier to work with... it
usually involves giving up rights.

If you decide to "run without rules", what do you think your
work week will look like?

"To enjoy freedom, if the platitude is pardonable, we have of
course to control ourselves. We must not squander our powers,
helplessly and ignorantly, squirting half the house in order to
water a single rose-bush; we must train them, exactly and
powerfully, here on the very spot." -- Virginia Woolf

Imagine you have a fully booked week and have actually had to
turn business away because you have no time left to
schedule....it's Monday morning and you are waiting for your
10am appointment; they are a no show. You are thinking of your
next client appointment, scheduled for 1pm, when they phone and
cancel. Suddenly your full day is wide open enough to drive a
semi through. Even if your week gets better you have still lost
the income from your Monday appointments and once the time is
gone ...it's gone.

Apply that same scenario to your invoicing and collections. You
do the work or sell the goods, send out invoices and people pay
whenever it works for them. In this case the never, never plan
doesn't mean paying forever, it might mean never paying. It's
hard for you to pay your bills with promises; it's also hard to
eat or support a family.

When you worked for someone else, you followed the rules and
structure they set up to manage their business. You may have
thought some of their rules were silly and ineffectual but you
followed them because you had to.

Who knew that structure, a few rules so that everyone knows what
is expected; you, your employees and your customers would put
everyone more at ease.

Achieve freedom in your own business, not by a lack of rules, but
by setting rules that make sense to you. Rules and procedures,
how boring eh!

The daily challenges you run into in business provide the clues
to systems that will save time and money.

What kind of system could you put in place to ensure clients take
their appointments as seriously as you do?

When do you prepare in invoice? When do you send it?

Does the client understand your expectation re payment and what
will happen if payment is not received within a specific window
after the invoice is tendered?

If you aren't paid within the time frame you expected, what is
your first step...and second and third? And when do you take
these actions?

Spend your time doing business instead of rethinking your actions
each time you have a problem...a problem that may have been the
same problem you had last month and the month before.




---------------------------------------------------------------------
Nancy Fraser of Nota Bene Consulting, works with entrepreneurs,
small businesses and independent professionals internationally
providing business and marketing know-how, web development and
online marketing services. Free marketing tips and the free
report, "Advertising Tips for Results Your Momma Would Be
Proud Of" at: http://www.notabenemarketing.com


--- END ARTICLE ---

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TERMS OF REPRINT - Publication Rules
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Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Nancy Fraser can be reached at:
   nancy@...


*** Print Publication Reprint Rights ***

   If you desire to publish this article in a PRINT
   publication, you must contact the author directly
   for Print Permission at:
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.....................................

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service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by:

Bill Platt
3010 E Raintree
Stillwater, Oklahoma USA 74074


Learn more about our article distribution services by visiting:
http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html

The content of this article is solely the property
and opinion of its author, Nancy Fraser
http://www.notabenemarketing.com



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