Original Text of Brand Chartering Handbook is at:
http://www.valuetrue.com/home/glossary.cfm?letter=c

Advance homepage of next book co-authored by Chris Macrae on Brand & Measurement is at http://groups.yahoo.com/group/melnet2/files/bvehome.htm

Here is the original Brand Chartering Thoughtpad http://www.egroups.com/files/melnet2/chart00.html
-click links to explore each cell in greater depth

Why do so few academics and business gurus get that global branding is a company's living human links between Valuable Business Model <>Innovation DNA <>Organisational Behaviours <>Knowledge Management <>Communications ? Take our Georgetown University presentation challenge at http://groups.yahoo.com/group/melnet2/files/geobrandcm.ppt

We are assembling the home of The Association of Chief Brand Officers http://groups.yahoo.com/group/melnet2/files/wcba4.ppt

Similarly we support any network connecting to
core question of MELNET web since 1995 :
-"How do we use the internet to evolve sub-networks so that each of us can participate in & benchmark those fast improving brand practices of greatest interpersonal value?". Original contributions developed by our networks include:

Brand Chartering Windows versions 1 & 2 + MyBrandBriefing

Brand Architecture. Value Exchange Business Modelling

MBA 2.0 (curriculum for Masters of Brand Action)

21st C Productivity Laws + http://www.normanmacrae.com

Founding content sponsors include friends of Brand Chartering Community, http://www.valuetrue.com and http://www.normanmacrae.com
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a note from chris macrae at wcbn007@easynet.co.uk, WCBN linksman:
Our view: branding evolves the relationship capital and value a company delivers to all its audiences.In the new -and digitally organising economy - brand leaderhip is also the human way to link up all intangible assets...