Hi –

"Now big-picture thinkers, within the industry and outside it, are re-examining
every stage of drug development — from molecule to market — in an effort to
foster faster innovation. It's a holistic approach, called "systems thinking,"
that originated in methods that engineers used to streamline projects in the
aeronautics and automotive industries."

It's about friggin time!

See: http://bit.ly/1UQg1U


Cheers,

-j