Pathway To Success
Published since 2000
Volume 6, Issue No 17, 13th Aug 2006
Publisher Irena Whitfield
iwhitfield@...
http://www.thecassiopeia.com
Subscriber Count: 138,500+


The truth of the matter is that there's nothing you can't accomplish
if:
(1) You clearly decide what it is that you're absolutely committed
to achieving,
(2) You're willing to take massive action,
(3) You notice what's working or not, and
(4) You continue to change your approach until you achieve what
you want, using whatever life gives you along the way.
Anthony Robbins


With 'Pathway To Success' you are receiving only top information,
reliable and proven resources, never anything just to make
a couple of dollars at your expense. However, to make full use
of the resources, get fast ahead of your competition and have your
business and profits grow, you should read, apply and follow
the information you receive.

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***************************
Hi,

Thanks for taking the time to answer my email. I've been reading
your ezine for a long time. I've always thought of you as
"Queen of the Net". Helping others whenever possible.
Thanks for helping me with the information.

Sincerely,
Matt

***************************
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Editorial:

Happy Publishing Sunday, my valued Readers!

I believe that the worst is behind me now that I managed to move
my sites to a new hosting company and change one of my domain
Registrars. It was a real hell lately.

I remember back in 2000 I wrote that everyone should avoid
business people in the hosting business, and this was exactly
what happened to Ready Hosting. The new owners are pure business
people and not only that, if they were honest, straight
business persons, things would not be that bad. It started with
limiting and reducing services almost to zero, then not allowing
to use and manage my own domain and the last drop was their message
announcing that they were going to charge for managing my own mail
server and using mail still within the existing paid contract,
with no regard to conditions agreed, minimally for the period.

I'm not going to bother you with details: simply keep far from
Ready Hosting, eNom and similar companies. If you are still
interested in details, you can contact me by mail.

Back to the current situation: since I didn't have access to many
features recently, there are many problems with my site. I'm
working on these, also some more are added with the new change of
server systems, so please to expedite things, I would like to
kindly ask you to let me know whenever you spot something not
working. Thank you.

A little note: the most affected were the issues since May, these
are fixed now, hopefully, incl the excellent 58-minute audio course
Claim Your Power Now Over Money by Loral Langemeier:
You can listen to it free here:
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Enjoy Today's Articles and resources and stay tuned, Pathway is
again on its track and many more goodies are to come.

Have a profitable fortnight before I talk to you again.


Sincerely,


Irena Whitfield
Your Publisher

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P.S.S.: Here you can find answers to the basic questions you may
have related to Pathway, incl organizational items, article and
ad guidelines and submissions, communication with me,...:
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P.S.S.S.: If you don't get Pathway properly, it's definitely your
ISP filters. I publish exactly on the dates shown in our Calendar.
In case you don't get an Issue, please visit the below main Pathway
URL and read it online. Also, please let me know. Thank you.
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Or by autoresponders:
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automatic delivery, starts with No 10
Both contain free reading Bonuses.

P.S.S.S:
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Any purchase from one of my websites qualifies you for the Bonus.
It's sufficient to send me your purchase receipt to
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***************************
Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 27th August 2006.

***************************
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Contents

1. Today's Feature Article by Marcia Yudkin
2. Today's Tip On Motivational Reading by Ken Darby
3. Subscribers' Corner by Michael Murray
4. Today's Tip On the Opportunity worth checking
5. Today's Tip On the Book worth having
6. Today's Tip On Software worth using
7. Today's Tip On Learning
8. Today's Special promotional Tip
9. Today's Useful Tip
10. Today's Special Tip

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Today's Feature Article

7 Strategic Moves That Boost Your Profits
Marcia Yudkin

Work smarter, not harder, by making small but significant shifts
in the way you do business. Simple adjustments, clearheaded
analysis and two minutes here and there may be all it takes to
boost your bottom line. Carefully consider these options, and
you should be able to implement at least one or two of them
right away.

1. Drop your least profitable offerings and concentrate on your
most profitable ones. Note that I said "profitable" - not those
bringing in the most or least money overall. You can sort your
products and services by their profitability if you analyze your
expenses according to which sources of revenue they support. "
Most small business owners lose sight of precisely where they
are making money and where they're not," says David Shepherd,
author of the book, Your Business or Your Life. By getting rid
of the offerings that require the highest percentage of costs in
order to deliver them, you can see immediate improvement in
profits, says Shepherd.

2. Send "difficult" clients or those you simply don't like to
your competitors. In a survey by David Maister, a consultant for
top professional firms around the world, only 30-35 percent of
respondents said they liked their clients; 50-60 percent said
they tolerated their clients; and 5-20 percent didn't like them
at all. "Why spend the majority of [your] life working on
tolerable stuff for acceptable clients when, with some effort in
(for example) client relations, marketing and selling, you can
spend your days working on exciting things for interesting
people?" asks Maister. You'll feel more enthusiastic about your
work and get more done when you send unpleasant or troublesome
clients to get their needs met elsewhere.

3. Pursue customers who can or will pay more. A consultant once
told me that she'd come to the conclusion that people starting a
small business simply wouldn't pay the fees she felt she should
charge. I didn't agree, because I'd had clients ready to spend
big on launching their new business. They were in their forties
and fifties and either had a budget to spend from a company that
was laying them off, or they were willing to raid the retirement
fund they'd accumulated working for a large corporation. It
would be possible to target others like them and make multiples
of what she'd be earning from those just scraping by, but I
think she just didn't believe what I was saying. Almost always,
your existing market includes people who have more money or are
willing to spend more of what they have for your stuff, and by
marketing to people like them, you earn more for the same effort.

4. Reuse everything you create in different formats or for
different purposes. If you've taught a seminar, turn your
handouts into an article (that's how what you're reading came
about). If you collected industry data to direct your marketing,
sell your research to colleagues. If you regularly interview
experts about what's new in the field, incorporate their
insights into a product. And so on. "Do once, sell three times"
is a shrewd money-making mantra.

5. Create an untiring army of sales reps through an affiliate
program. Colleagues who don't have their own products or
services, or whose offerings complement yours may be happy to
promote your wares in exchange for a commission on the business
that they refer. On the Internet, so-called affiliate programs
make that process easy. You decide on the terms, find marketing
partners who agree to them and give those partners a link to use
that keeps track of leads or sales coming through that link. I
use FusionQuest.com for my affiliate program because unlike most
such services, they themselves take no commissions from sales
coming through the program.

6. Cultivate and reward your referral partners. Two ordinary
words work magic when it comes to nurturing relationships with
people who regularly send you business: "Thank you." If they
send you sales with a particularly high value, a gift, such as a
book, a fruit basket or tickets to a show might be appropriate.
How do you initiate such relationships in the first place? This
can be as simple as inviting professionals out to lunch and
asking them what they do so that you can refer business to them.
Only an idiot would not reciprocate by turning the same question
back to you.

7. Invest more to get customers who have a high lifetime value.
Keep in mind that when done properly, marketing is not an
expense but an investment. Correspondingly, you need to know how
much you can afford to invest to acquire a customer. The smart
way to think about this question is not in terms of an amount
for your marketing budget that you think sounds reasonable but
in relation to how much you can earn during the whole time
someone remains your customer. For instance, spending $100 to
lure each new customer may sound outrageous until you realize
that each one spends $4,000-5,000 with you over the course of
three years. With that profile, it might be smart to spend much
more than $100 per customer to lure them into your fold.

Why slave away doing things the way you've always done them when
you can earn more by using some of these strategies? Please let
me know when you try any of these moves, with extraordinary
results!

********************************
Marcia Yudkin, marcia@..., is the author of 6 Steps to
Free Publicity and 10 other books. She runs a private member
site, MarketingforMore.com, which supports business owners who
are growing their businesses. Learn how to avoid the most common
pricing mistakes in her free report, "Charge More & Get It,"
available from http://www.marketingformore.com/survey.htm

********************************
Today's Motivational Reading

Here's To Think On ...
Ken Darby

From The Lips Of A Child

A group of students was asked to list what they thought were the
present Seven Wonders of the World. Though there was some
disagreement, the following got the most votes:

1. Egypt's Great Pyramids
2. Taj Mahal
3. Grand Canyon
4. Panama Canal
5. Empire State Building
6. St. Peter's Basilica
7. China's Great Wall

While gathering the votes, the teacher noted that one quiet
student hadn't turned in her paper yet, so she asked the girl if
she was having trouble with her list.

The girl replied, "Yes, a little. I couldn't quite make up my
mind because there were so many."

The teacher said, "Well, tell us what you have, and maybe we can
help."

The girl hesitated, then read, "I think the Seven Wonders of the
World are: 1. TO SEE 2. TO TASTE 3. TO TOUCH 4. TO HEAR."

She hesitated a little, and then added,

"5. TO FEEL 6. TO LAUGH 7. AND TO LOVE."

The room was so full of silence you could have heard a pindrop.

From time to time you come across a child who seems to have the
inside track to their Maker.

While all of us, usually at a young age, have experiences that
reveal to us a power beyond our normal selves, some appear to
have listened more than others. Such is this little girl.

I have made the study of myself and of others my life's work. It
has always been important to me to witness how others react to
situations. In a whole classroom of kids only this one chose to
consider the real miracles of life.

That is typical of life, and yet I say to you that when you are
quiet, calm and in a meditative state, you can make real
progress toward your goals and objectives simply by listening to
what you are being told from "inside".

Learn to listen to that still, small voice. That will lead you
to where you want to go and it will do the job faster than any
conscious thinking and enthusiastic effort on your part.
Strength and power does not lie in the bold and loud but in the
quiet and calm. Learn this and you become strong.

There are many who mock this approach. Do not succumb to their
taunting. You know where you want to go and it is you who must
lead the way. Those who taunt are only trying to keep you at the
level they are.

You have, within you, the power to realize the things you dream
about. The voices you must listen to come from "inside" not from
the outside world. Constant, persistent following of what you
are told from "inside" will achieve your objective much faster
than any other method.

That is the message this little girl was really trying to give us.

From The Lips Of A Child

********************************
Internationally syndicated columnist, Ken Darby authors many
articles found in newspapers and magazines throughout North
America. He is the author of The Saga Of Pinehill, The Adventure,
ISBN 1-4137-4723-X a thrilling adventure filled with life's lessons,
and available through your favorite bookstore or
http://www.the-pebble.com

********************************
If you like our Ezine, please rate it at the Cumuli Ezine Finder
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********************************

Subscribers' Corner

Five Ways A Blog Helps You To Market Your Business
Michael Murray

Want to advertise online without spending a fortune? Get a
blog.

If you're an Internet marketer, you need a blog, because:

* a blog helps your site to rank higher in the search
engines; and

* a blog expands your customer base.

Blogs are often called social marketing tools, because they
let you interact with your readers via comments and
permalinks (see the glossary below.)

What's a blog? Get up to speed here:

* http://www.blogger.com/tour_start.g

* http://en.wikipedia.org/wiki/Blogs

Let's look at five ways a blog helps you to market your
business.

One: A blog helps your site to rank higher in the search
engines

In 2003, when Google bought Pyra Labs, the company which
developed Blogger, the reaction was Huh? At the time, blogs
were seen by most as online journals, primarily maintained
by the demented and teenage girls.

How times change. In 2006, companies small and large are
using blogs to promote their businesses. This is because
Google and the other search engines love blogs because of
their constantly updated content.

Blog often, and you'll get more visitors and a good search
engine ranking.

Two: A blog expands your customer base - you'll reach
people you could reach in no other way

A blog helps you to reach people you can reach in no other
way because your frequent updates mean that you'll
automatically get niche visitors - those people who have no
clue about you or the product that you're selling, but who
happened to type in a search engine query that mentioned
words you used in a single post.

Those niche visitors can become buyers, and this means that
you don't need to struggle to get top listings in any
search engine. Write (or link to) quality content, and your
visitors will find you.

Three: A blog helps your site to differentiate itself

A blog is a form of stealth marketing. Therefore a blog
doesn't need to be about the products you're selling. A
blog can be about any topic that you're passionate about.
Blog about your passion, and mention - in passing - the
products you're selling. You can also link to them, but
don't bother selling heavily - that's not what a blog is
about.

Four: Like a diamond, a blog is forever

Although the most-visited blogs update often, some of them
several times a day, that doesn't mean that you have post
more often than you can fit into your schedule. Your
permalinks (see below) mean that since your blog items are
standalone pages, they're indexed by search engines in the
same way that any HTML or other page is indexed - your blog
items/pages will continue to bring traffic even if you
don't update very often.

Five: A blog attracts new opportunities

A blog makes your business visible. Your stealth marketing
efforts will attract the attention of people who may become
joint venture partners, or who will have other
opportunities for you.

The time and energy that you invest in your blog can bring
results beyond your wildest expectations. Create a blog -
it's your hardest-working, and most cost-effective online
marketing option.

GLOSSARY:
Blog = Web log.
Permalink = permanent link, an URL for a single blog post.
Comment = blogs have a comments section, where readers can
interact with the blogger and others.

**************************
Michael Murray is a 23-year old full-time Internet marketer
with Cerebral Palsy who lives in sunny Orlando Florida.
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**************************
Today's Tip On the Opportunity worth checking

Join Shared Vision Network!

It is proven that communities provide excellent marketing
environment for growing business and learning as well. Now you
have the opportunity to join Shared Vision Network and give your
business the right professional boost.

What is the Shared Vision Network?
1. Shared Vision Network was formed to meet the challenges of the
successful entrepreneur. The company was founded in 1991 by Judy
Avila Foster; on the principal of improving the personal and
business lives of its communities, customers, and business
partners.

2. Shared Vision Network is a membership organization that supports
business owners to meet, network and share knowledge, products,
services and leads on the Internet and at live events. Members are
professional business entrepreneurs that want to contribute, as
well as benefit, from the Membership.

3. Member activities include Networking Events, Social Gatherings,
Fundraising for Local and National Charities, Shared Vision
Library, Shared Vision Health, and Educational Events with a
group of high-energy men and women who are making a positive
difference in our communities.

What are the benefits of Shared Vision Network?

Shared Vision Network is more than a website that is to be
used for posting, it's real communities. Each Shared Vision Network
community has a life of its own where members are encouraged
to use each others products or services, pass sales leads, share
industry expertise, meet at local networking events.....

Check it here and see how you can enhance your business by
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Today's Tip On the Book worth having

Dating Your Money!
Learn How to Build a Long-Lasting Relationship with Your Money
in 8 Easy Steps by Jennifer S. Wilkov

Most people want to make more money, try and work hard to get
a better lifestyle but don't care about the money they already earn
and property they already own. And in most cases, the trick is
in their relationship with money and in the way they manage their
money. Learn more here:
http://www.thecassiopeia.com/ImportantInfo1.html


Today's Tip On Software worth using

Forgetting What's in Your .pdf-Books? Get .Pdf Explorer!

PDF Explorer is a PDF file management software and image
extraction tool. It allows you to easily gather and add all
your .pdf documents to a database file, that displays an overview
of Filename, Title, Subject, Author, Creator, Producer, Creation
Date, Modification Date and #Pages. You can then search through
all the files, view them, batch rename them and more. PDF Explorer
can also scan within ZIP, RAR and ACE compressed files.

It's definitely a very useful tool I use quite often.
You can download it free here:
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Note: PDF Explorer beta 1.5 for Windows 9x/ME/NT/2000/XP/2003


Today's Tip On Learning

Get Free Publicity for Your Home Business

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constant publicity. However, how to do it? There are millions of
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So what now?

Visit Bill Stoller, a professional publicist and learn his simple
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Today's Useful Tip

Could Your Business Survive Without You?
Your Business Survival Kit - How to Prepare for the Worst
Learn how to prepare your business for survival in this FREE live
webcast!

Mark Joyner presents Derek Gehl, the past President of one
of the most successful Internet marketing communities on the Web
— The Internet Marketing Challenge Online Community. Under his
guidance, this community grew to over 5,000 paying members and
over 100,000 subscribers in just two years, generating profits
of $492,500.

More recently, Derek has played a key role in leading the
Internet Marketing Center through hyper-growth — and generating
$60 million in online sales. What was once a one-man operation
is now a thriving company with over 100 employees, generating
over $19,000,000 per year.

Not long ago, the Internet Marketing Center faced tragedy and
possible disaster in losing Corey Rudl. Fortunately, because
of particular structures put in place, Derek Gehl was able to take
control and continue it's legacy.

Learn more about how you can prepare for the worst too by clicking
the link below:
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Today's Special Tip

How Can You Boost Your Website Credibility?
Consult Stanford Guidelines for Web Credibility!

10 guidelines for building the credibility of a web site. These
guidelines are based on three years of research that included
over 4,500 people. Check it for yourself here:
http://www.webcredibility.org/guidelines/

*************************
One of the secrets of getting more done is to make a TO DO List
every day, keep it visible, and use it as a guide to action as
you go through the day.
Alan Lakein

*************************
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If you enjoy this Pathway Issue and find it useful, you can
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