Pathway To Success
Published since 2000
Volume 6, Issue No 20, 24th Sept 2006
Publisher Irena Whitfield
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Happy Publishing Sunday, my dear Readers!

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Contents

1. Today's Feature Article by Dan Lok
2. Today's Tip On Motivational Reading by Alan Tutt
3. Subscribers' Corner by S. Kumar
4. Today's Tip On the Opportunity worth checking
5. Today's Tip On the Book worth having
6. Today's Tip On Software worth using
7. Today's Tip On Learning
8. Today's Special promotional Tip
9. Today's Useful Tip
10. Today's Special Tip


Today's Feature Article

Why You Aren't Making The Money You Want To On The Internet And
What To Do About It!
Dan Lok

Many clients come to me with problems…

The most common problem I hear from people is they aren't making
the kind of money they want to make with their Internet business.
They don't know what the problem is and they want me to help.

I'll tell you what the problem is. Most of these people are what
I like to call "opportunity seekers." These are people that have
too many sites and don't spend any time focusing on ONE business.
They may have 20 or 30 websites, with each site only breaking
even or making a few hundred dollars every month.

Most opportunity seekers are not making the money they want or
achieving their financial goals. Why?

They are making a common mistake. They have too many sites, too
many interests. This prevents them from focusing their efforts
and creating the six figure income they dream of.

Focus Is The Key To Long-Term Success

If you want to succeed on the Internet, you are much better-off
staying focused. That means starting off with one site or idea
and perfecting it before moving on to the next Internet
adventure. Far too many people have a "get rich quick" mind-set.
In fact, I'd say almost all opportunity seekers have this mind-
set. They jump from one program to another hoping one of them
will lead to success.

Opportunity seekers are always the first to jump on the next "
big" moneymaking bandwagon. It may be one thing one month,
another the next month. They may try to concentrate on affiliate
marketing then switch dramatically to e-book marketing the next.
Whatever seems to be working for others they jump into with wild
abandon, without considering their true talents, abilities and
interests.

These people are looking for some easy way to make money. They
think they can make money with Google AdSense or just a web page,
or even with a multilevel marketing program. This is NOT how an
entrepreneur thinks! However, this is exactly how an opportunist
thinks. They always are looking for shortcuts, and then wonder
why it isn't working.

It isn't working because you have no focus. You must have focus.
You must think like an entrepreneur. Focus is one of the most
vital aspects of your success. My advice to these newbies is
shut down 29 of your sites and focus on one site, the one that
best represents your interests.

Optimize it. Work on refining it. Refine your sales process and
your back end on this single site and make it successful BEFORE
you move on to the next site.

Yes, I have many sites. But I am Dan Lok. You're not there yet.
Perfect your one site. THEN you can think about moving on to
other moneymaking ventures.

Horizontal vs. Vertical Business

Many people have what I call a horizontal business. A horizontal
business has many sites in many different niches, like hobby
niches. People who own horizontal businesses have 20 or more
separate business ventures. I recommend having a vertical
business instead. A vertical business is a business that has
depth and focus.

Having a vertical business means if you have a product in a
particular niche, like stock trading, focus on selling products
related to that and that only. Put all your eggs in one basket
and create a funnel effect. This way you'll have one group of
customers and you can become a big fish in a small pond. You'll
have all your eggs in one place yes… but you'll become an expert
egg layer and watch all your eggs hatch with great success. Make
sense?

What is the problem with a horizontal business? You aren't
specialized. It's almost impossible to make a six-figure income
with this kind of business because you don't spend enough time
on any ONE business.

When you have a vertical business, you have fine-tuned your
business so well competitors have a hard time keeping up with
you. People can't compete. You also build a strong client base
with satisfied customers.

Think Like An Entrepreneur

So, the biggest problem people have is they are opportunity
seekers. The key is thinking like a true Internet entrepreneur.
Don't jump on the trend bandwagon. Don't ask what the shortcuts
are. An entrepreneur has a long-term vision. You have to have a
one-year, five year and ten year vision. Find out what you want
your business to look like in the long-term.

Ask yourself, "What do I want to accomplish ultimately?" Then
decide whether your activities fit with your goals. Stop jumping
from one program to another. Focus on one program, one site, and
one great idea. This is what you have to do if you want to make
six figures. It has nothing to do with your knowledge, skill set
experience etc. It has to do more with your focus.

Sit down. Think about it. Stop jumping from one program to
another and stop getting sucked into false moneymaking schemes.
Find out what your goals are, what you want to accomplish. This
is a far superior approach. Yes, it takes a lot of energy. But
it's worth it. In the long-term it's much less tiring than
diversifying your business.

Once you are an expert in your industry or niche, THEN you can
think about diversifying your business.

********************************
The Single Greatest Marketing Secret
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********************************
Today's Motivational Reading

Fail-Proof Resolutions
Alan Tutt

Every year, millions of people start to think about ways to make
life better, and resolve to do something about it. Unfortunately
most of them set themselves up for failure before they even
begin, because they don't build a proper foundation from which
to build.

The most common resolutions are things like 'lose weight', or '
stop smoking', or 'start a new business'. Sometimes the
resolution will be something like 'make new friends', or 'win
the ______ award', or 'spend more time with family'.

In short, resolutions are decisions to reach specific goals.
Here are some ideas to keep in mind to insure the success of
your resolutions.

1. Positive Expectation People who succeed with resolutions are
those who expect to succeed. Those who expect to fail won't even
make the effort to move forward.

One of the best ways to build positive expectation is to find
evidence that others have succeeded in what you're wanting to
accomplish. This is one reason the "Chicken Soup for the Soul"
books have become so popular. They contain hundreds of short
stories of people succeeding in all areas of life.

Another excellent means of building positive expectation is to
simply imagine yourself succeeding. Scientific studies have
proven that the inner mind cannot tell the difference between a
real event and one that is vividly imagined.

If you want to have the feeling that you've succeeded in
something before, all you have to do is to vividly imagine
succeeding. Then, whenever you think about that goal, your inner
mind will recall the vivid experience of succeeding, and you'll
have positive expectation of future success.


2. Have A Clear Plan For Achievement If you wanted to take a
trip to a place you've never been, would you just jump in the
car and guess your way there? Or would you take a minute to look
at a map to see which roads will get you to your destination?

Having a map to follow will always get you to your destination
quicker than simply guessing which way to go at each turn in the
road. The same is true when pursuing any goal.

Maps are made by people who have been there. Map-makers are
common in all walks of life. There are map-makers who have
succeeded in business and write books to show others the way.
There are map-makers who have succeeded in human relationships
who give seminars to help others avoid the pitfalls that await
the unwary.

Before you begin to pursue your resolutions, find a map and
follow it.


3. Reward Yourself For Succeeding Few people will work hard when
they don't see a payoff at the end, and with a lot of
resolutions, the payoff isn't as clear as it should be. For
instance, losing weight is about a lot more than seeing a lower
number on the scale. Starting your own business is about a lot
more than just getting away from a boss.

In all cases, you will succeed easier if you can see clear and
definite rewards for your efforts. And when you're working for a
larger goal, you sometimes need small rewards for each
checkpoint along the way.

To be effective, rewards must be something you truly want, such
as a vacation, or a new outfit, or even a hot fudge sundae. Just
keep your rewards in proportion to the successes achieved, and
you will be fine.


4. Get Help When You Need It Most of us need a little help along
the way to success. This help could be a mentor who knows what
to do to reach the goal, or it could be a tool that will amplify
your efforts and give you an advantage.

There are many sources of help available to you that will help
you reach your goals. I have created a page of resources that
can help you reach any goal you may have. You will find the
current list of resources at
http://www.thecassiopeia.com/masterysystem.html

I hope that this little article will help you find greater
success in your resolutions. If you'd like more information, I
invite you to sign up for the Keys To Power Mastery System
available at
http://www.thecassiopeia.com/masterysystem.html

********************************
Alan Tutt is the creator of the phenomenally popular Keys To Power
Mastery System. Learn the secrets to miracle power and reach all
of your goals with the Keys To Power Mastery System. ==>
http://www.thecassiopeia.com/masterysystem.html

********************************
If you like our Ezine, please rate it at the Cumuli Ezine Finder
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********************************

Subscriber Article

6 Unavoidable Factors For Maximizing Your International Online Sales!
S. Kumar

International online sales can no longer be ignored! And global
online marketing is no more about U.S. or Canada only!

Last year, U.S. holiday sales was about $30.1 billion, a clean
30% up from 2004. And this trend is world wide and not just
limited to the U.S. An example is, U.K. holiday sales clocked
an increase of 50% in 2005 and Brits spent close to ?5 billion!

According to 2CO.com, more than 80% of 2CO vendors now sell
in more than one country and nearly 40% of 2CO sales results
from about 200 countries other than the US and Canada.

The picture is crystal clear.

Update your global internet marketing services!

International buying is on the rise and Internet marketers can
no longer afford to ignore the needs of these buyers. Internet
marketing have become more challenging and multi-focused
when dealing with customers from cross-cultural groups.

And here are some tips on improving your international sales.

*1:- Security Aspect

International buyers are worried about the security of their
credit card. And alleviating this fear is your FIRST selling point
when dealing with them! 42,000 interviews conducted in 37 countries
makes it plain that the security concerns is the limiting factor
when it comes to online purchases.

Regardless of their location, you must provide solid ways for them
to shop with confidence. Make sure that you have the top security
standards that is seen, evident and can be confirmed with third
parties.

*2:- Provide Suitable Currency Choices

Enable your site to accept multi-currencies. You can set your
prices in US dollars, but have a mechanism where your international
customers can view the prices in their own currency. For instance,
$19.99 for U.S. customers, ?9.99 for U.K customers and so on. If
possible make this automated so that your customers can browse
your products priced in their own currency without doing anything
else.

*3:- Circumvent The Language Barrier

Let your images describe your products. Instead of making the
customer read your product, show what it is to minimize the reliance
on language. Make your Web site language simple. Avoid using slang
and Clich?Keep your sentences short.

*4:- Create Country-Specific Websites

What if you can communicate with your buyers in their own sweet
language?

The result is obvious. More sales. This will empower you to
price your product for each country targeted, not by exchange
rates. You can also be price sensitive and flexible with each
country's competition and income levels.

One good example of a country-specific website is:
http://www.brilliantsmiles.net/

*5:- Shipping Ease

Make shipping as easy and safe as possible for the purchaser if
you are selling tangible products. Provide different shipping
options for your international buyer that he can choose. While
shipping expensive items, use a package service that provides
proof of delivery. Make sure that customers are completely
familiar with your shipping methods they order. Also insure the
shipment.

*6:- Multi-Lingual Help Center

How much will your sales will be if you can provide support in
English, Spanish, Portuguese and French? You can appoint tele-
commuters the respective countries to do the servicing. The
cost factor will be much lower than from U.S. As an example,
you can get remote staff from India for less than $20 for an
8hr work schedule.

Once you gain the confidence of your international target group,
there is no reason why they shouldn't buy from you in the
changed global economy.

Good luck with your International online sales.

**********************************************
S. Kumar is the webmaster and owner of
http://www.learnhomebusiness.com. To download no-cost Videos,
softwares and ebooks to the tune of $1000, kindly visit:
http://www.learnhomebusiness.com/freeglobal.htm

**************************
Today's Tip On the Opportunity worth checking

Get Free Private Label Rights Organizer!

Almost every day there's a chance to get a new PLR product. But
frankly are you able to set up and start selling all of them
at once. You put them in your computer and forget fast. You can
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ones you want to use.

- Instantly search through all of your private label rights
content by keyword and/or file type!

- Store login URLs, usernames, and passwords to all of your PLR
memberships and content sources!

- Track exactly how much money you're spending every month
on PLR memberships!

- Get organized with file count and activity reporting for all
of your private label rights content!

- Receive a FREE subscription to our exclusive PLR Insider
Profits Newsletter!

Free for a limited time:
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Today's Tip On the Book worth having

Wining the Affiliate Game by Declan Dunn
The Ten Step Master Plan For Maximizing Your Profits

This Book is classic reading now. For some time it disappeared
from the Net and now you can read online here:
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t.html

Note: if you don't know the book, I can tell you that it was one
of the most useful books I read when I started. It will save you
hours of wasted work and hundreds of dollars spent on your mistakes.
If you want to start profiting on affiliate programs you definitely
should read it. And it's free now!


Today's Tip On Software worth using

Free Promo Buddy Database Software
For the first time ever, you can get a completely free copy of
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There's no doubt you need a good database on your computer to get
organized and be able to work efficiently. Promo Buddy is an
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your Internet marketing related data.

If your computer is full and messy, it will take time to gather,
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time. Get it here:
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Today's Tip On Learning

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Shawn Casey is giving away the same secrets that have helped
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Why is he doing something this crazy? Because some people refuse
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So they dared him to give away some of his best stuff to prove
it really works. Of course, they never dreamed that he'd accept
the challenge. They thought he'd run away and hide like so many
of those so-called "gurus". But he won't do that because he's
the real deal.

What does this mean for you?

For a very limited time, Shawn will give you his Internet Business-
In-A-Box that retails for $497. That's right. Your cost is
zero...zip...zilch.

But he's only doing this for a short while so you'd better grab
this info before he completes this challenge. Because then he's
not giving this away any longer.

Go here now to grab your gratis copy of Shawn's $497 Internet-
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Today's Useful Tip

Get Pathway To Success Monitor!
Pathway To Success Alert in Your Computer!

Even though the Internet is full of the best information, it's
getting more and more difficult to actually get the information
you want and need. The mailboxes are unacceptably full and one
gets tired of reading everything coming.

To make reading Pathway easier and more comfortable I am always
on the lookout to give you tools that help you enjoy Pathway.

Now you can download a tiny little piece of software which will
monitor Pathway for you and will let you know when the new Issue
is out. Download below, unzip and start using it now!
http://www.thecassiopeia.com/WebLions/newsmon.zip

Pathway should be there already BUT if not, please add it by
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