Pathway To Success
Published since 2000
Volume 6, Issue No 22, 22nd October 2006
Publisher Irena Whitfield
iwhitfield@...
http://www.thecassiopeia.com
Subscriber Count: 138,500+


Aim for success, not perfection. Never give up your right to be
wrong, because then you will lose the ability to learn new things
and move forward with your life. Remember that fear always lurks
behind perfectionism. Confronting your fears and allowing yourself
the right to be human can, paradoxically, make yourself a happier
and more productive person.
Dr. David M. Burns


With 'Pathway To Success' you are receiving only top information,
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doesn't leave any trails.

***************************
Hi,

Thanks for taking the time to answer my email. I've been reading
your ezine for a long time. I've always thought of you as
"Queen of the Net". Helping others whenever possible.
Thanks for helping me with the information.

Sincerely,
Matt

***************************
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Editorial:

Wonderful Halloween, my precious Readers!

I would like to thank all of you, who help me to correct the link
readings faster. The server change brought about quite a big mess.
I'm working on it and it's almost done.

Have you heard about 'A Silent Salesman' you can use?
Your Business Card: the future of your company is "printed"
on a business card:

In general, companies whose information is positioned at the left
column are most likely to be a conservative and old-fashioned company.
Those whose information is positioned at the right column are mostly
dynamic and aggressive companies. Those who put the information
in the middle are those on the fence, most of them are opportunists
and traders. They will jump into any business that will make money
for them.

Having the company name on the top line of the business card,
interprets that the company will enjoy success and expansion.
Having the company name on the middle line of the business card
shows that the company has good product development and able to make
handsome profits. However, having the company name on the bottom
line of the business card will have a high percentage of bankruptcy,
back stabbing, betrayal and disaster. It is advisable to be avoided
at all cost.

How do I know? Learn this and much more in Today's Issue below :-)

Enjoy Today's Articles, resources and tools, please don't forget
to visit our Sponsors and have a widly profitable fortnight
before I talk to you again.


Sincerely,


Irena Whitfield
Your Publisher

P.S.: Since I published my introductory article about my Drixi,
the Westie puppy biting, I receive lots of questions asking how
we managed to stop it. Please stay tuned, at the moment I'm writing
other chapters talking about this and other experiences, and also
prepare a whole book on this subject. I believe I will finish all
the work soon. In the meantime, please visit my Drixi's site and
read other articles and books about Westies:
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***************************
Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 5th Nov 2006.

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Contents

1. Today's Feature Article by Steven Boaze
2. Today's Tip On Motivational Reading by Kathy Baker
3. Subscribers' Corner by Irena Whitfield
4. Today's Tip On the Opportunity worth checking
5. Today's Tip On the Book worth having
6. Today's Tip On Software worth using
7. Today's Tip On Learning
8. Today's Special promotional Tip
9. Today's Useful Tip
10. Today's Special Tip


Today's Feature Article

The Unidentified Rule of Email Advertisements
Steven Boaze

Majority of the email messages we receive today either ends up
in our saved messages folder or goes straight to the trash can.
The more dominate and familiar messages are usually associated
with past business or personal contacts is why we save so many
emails in so many folders that it creates an email management
nightmare.

Regardless of the excessive spam, the way our human mind picks
through emails which are important, is by looking at the
headline. If the headline does not appeal to our normal judgment
of being a legitimate reason for contact, the email should
either be trashed or saved for further reading. This is not to
suggest using spam messages for all email contacts. It does,
however restricts the use of commercial emails who did not optin
and simply directs attention for those who have opted in to
receive advertisements.

The problem with today's email messages are the bogus and hyped
up headlines and the content does not match the headline,
therefore is miss leading the purpose behind the product or
service trying to be advertised. Now, all email messages are not
presented in this fashion, but overwhelmingly 80% of what we
receive daily in our inbox continues to never change.

The unidentified rule of the headline, is that it must sell the
email message. Without a main theme mentioned in the headline
itself telling of the product or service, then the purpose of
the headline has now been shot down and eventually ends up in
the trash. This means for those who are trying to sell by email,
Must let the reader know what it is they are trying to sell in
order to "Get The Click" and gain their interest to open the
email to start with. A fashionable trick luring the reader to
open the message will only make things worse and the credibility
of the sender is now in jeopardy.

The unidentified rule of the email message relates directly from
the headline in presenting the product or service without false
pretenses. The number one reason of failure for email ads with
bogus content, is the email was written to sell the product or
service straight from the content instead of directing the
reader to a website which in turn should sell the wares.

There are three main unidentified rules:

1. The Subject Must sell the message
2. The message must sell the site
3. The site must be relevant to the subject and message

This rule is called "The Proper Email Message Structure" and it
must be utilized in every email message that is in advertising
nature. All other messages which are used for contact or follow
up with customers, can be informal, however if there must be a
selling message, this can be accomplished simply be using a
signature file or by using a PS. which in turn should also
retain from heavy selling, but should stick to benefits more
than promotion.

Another down side towards reading messages which seem to scroll
into the distance, the average attention grabbing moment is only
going to last within 60 seconds. Anything longer in reading a
message which does not focus the readers attention on, will get
trashed immediately. This email packet we all have seen that
never ends, most likely has good intentions and worth the time
spent reading it, although research has carved a path stating
that the time we spend going through emails daily, our
productivity is decreased by 38% due to overly tricked email
messages.

Comment

1200 email recipients were surveyed determining whether they
would read short or long emails with advertisements in them, 64%
confirmed the deletion of long email messages for only those
which did not interest them.

Any email of greater length can be extremely effective when
stressing the key points and most importantly the benefits
keeping the readers attention throughout the entire message.
This also applies to short emails using key points, but tells us
the advantages of reading an email in shorter length and having
straight forward facts, will be more effective than longer ones.

The most attractive way to present HTML email messages without "
screaming or yelling" is to use limited amount of graphics. This
will minimize size and loading, plus it is easy on the eyes when
reading the content and not trying to focus on heavy bright or
conglomerate images. Seeing a great looking picture in our email
with very little text, 94% of the time will be deleted,
especially when it comes from anonymous senders. If the message
should involve a graphic, so should the text to go with it.
Period.

The unidentified rule of using advertisements in an HTML
environment are to point out specific types of promotions,
specials or events using Bold Titles, Headlines and Links. Use
Italicizing for sub headlines and use bold and Italicizing for
sub titles. This will present the email message so the reader
can visually see key points or sections of the message and not
be thrown off subject.

Keeping a positive attitude is a must when writing a selling
email message, and also requires the email to be focused on the
reader at all times and not hyping up the next special offer.

********************************
Steven Boaze, Chairman, is The Owner of Boaze.com Corporate Web
Solutions. Steven is the Author of two successful Books,
thousands of articles featured in radio, magazines newspapers
and trade journals. Steven has 25 years experience in journalism,
copywriting, certified Web Developer.
http://www.copywriteplus.com

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Today's Motivational Reading

How To Know If You're Living Your Life On Purpose With Passion -
11 Key Signs
Kathy Baker

What are the signs that you're on the right track and on the way
to, or actually already living your life with true purpose, real
meaning and passion, and fulfilling your true potential?

You'll know when:

1. You're totally obsessed with what you're doing - time just
flies by and you're on a 'high' when you're doing your 'thing'
you love. To you it's not 'work' at all because you're enjoying
every moment and spending your time doing exactly what excites
and makes you happy. It's what gets you 'springing' out of bed
in the morning, and when you're away from it, you can't wait to
get back to it ...

2. You're totally hyper focused and in a trance-like state when
you're doing what you love. You feel like you've been
transported elsewhere, and your immunity to distraction is on '
high'. Often you may not hear people around you speaking to you,
and only realize when you find yourself being roused and brought
back to the sound of the words "Are you listening to me? Hey,
did you hear what I just said?"...

3. You've got a strong underlying Belief, all the while, that
this IS definitely what you're meant to do ...

4. You keep a strong clear Vision afloat all the time of where
you want to get to - even when you're dog tired and exhausted,
events and circumstances aren't flowing, things seem to not be
going your way, and people are against you ...

5. You just keep going when the going gets tough, and keep
getting up and on with it ...

6. You surprise even yourself at your unfailing persistence to
keep going and you feel propelled by this inner life force that
is driving you ...

7. Despite the hurdles, trials, tribulations and frustrations,
you look back with a smile and know that you've really enjoyed
the experience anyway. You know deep down inside that you're
going somewhere worthwhile and what you're doing has meaning and
purpose ...

8. Things just seem to fall into place easily and just happen '
serendipitously' - people appear, telephone calls come, offers
of support and guidance present, new relevant resources are
introduced to you. You stop for a moment and you're in the right
mindset to see the flow of what's happening and you smile and
muse with sincere pleasing satisfaction ...

9. You see that what you do makes a real difference in the lives
of others beyond what you imagined. You give real value. Their
feedback says it all and you're constantly amazed with great
humility ...

10. Sometimes you have a clear vision of what you want, but the
pathway there isn't always clear. As chapters unfold and phases
roll out and define themselves, ones you didn't even expect, you
stay open to guidance ...

This one is a bit tougher -

11. You trust and you're never disappointed with the outcomes
and where you find yourself going. Even if your passion or
purpose is a bit off the acceptable 'mainstream' track and you'
re not sure exactly where you'll end up, you go for it anyway
with perseverance and patience. Even if you don't know exactly
where your hunches and intuitions are leading. You're fascinated
by the journey and your faith seems to balance out the odds even
when it seems you're going against all the odds.

I came across this great quote three times recently (3 times -
aha! - that's a sign!) - "If you follow your bliss you put
yourself on a kind of track that has been there all the while,
waiting for you, and the life that you ought to be living is the
one you are living. When you can see that, you begin to meet
people who are in your field of bliss, and they open doors to
you. I say, follow your bliss and don't be afraid, and doors
will open where you didn't know they were going to be." (Joseph
Campbell)

Doesn't it make sense that if you LOVE what you're doing, you'll
do it more often, more easily, and keep getting better at it?
When you do so, the value you give to others will grow amazingly
and exponentially.

In a business context, your perceived value to your customers,
clients or subscribers will increase naturally.

So the key is to start doing what you love now. Take action!
Make yourself immune to distraction! Get on track and be
committed ...

Sure, it might not result in a successful or even million dollar
business overnight, but over the course of time, it's entirely
possible, and it's happening all the time. If others can do it,
so can you!

There will be nothing more satisfying than turning your calling,
purpose and passion into a rewarding and prosperous business or
career venture that you love doing, every single day, and to
live the life you were meant to live.

********************************
Kathy Baker is a Success Coach (Business/Marketing/Personal),
Marketing Practitioner, Writer, & Law of Attraction Practitioner.
She practices Intuitive Marketing with Integrity, & specializes
in Niche Marketing & Information Product Marketing. She works
with success & freedom seeking entrepreneurs & individuals in
helping them find ways to achieve their dreams.
http://www.allinteractivesolutions.com

********************************
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Subscriber Article

Hire a Silent Salesman Selling for You All Days And Nights!
Irena Whitfield

Recently, I checked the startup statistics showing that 77.3%
of the businesses close down within the first five years. That
means only 22.7% of the businesses make it over the 5 year mark.
However, only a quarter of the 22.7% makes it to the ten year
mark. It means just over 5% of the businesses survive the 10
year mark.

Majority of the 77.3% business failures are actual caused by
lack of business. I am sure that most of the people work very
hard, doing everything possible to survive in the business. They
advertise in newspapers, distribute brochures, network; what
more thair products are of high quality, even prices are
reasonable but business just does not come in. Why?

This sparks an age old question I have been asking myself. Why
hardworking businessmen and businesswomen sometimes don't make
it? What is wrong? My quest for the answer ended when I found
Master Yick Tan. He too was searching for the answer but had
found it.

For any businesses to be fully successful, the business must
achieve the state of Yin-Yang Balance. That means working hard
on your business is only half of the equation. Working hard on
things that you can see, you can touch is not all. You also meet
people working very hard in the business but their business still
fails. However, you know people working very little and making
lots of money. Given a choice, which type of business owner do
you want to be?

The Yin Factor actually addresses the unseen, untouchable issues
in your business. There are issues that you have not even thought
off for many years of business practice. The Yin Factors are your
date of birth destiny (can you be successful in your business?),
the incorporation date of your business (will your business flow
or struggle?), your business card design (will your business
attract customers and clients?), your logo designs (will your
business grow?), your office Feng Shui arrangement (does your
office have good productive energy flow?).

According to Master Yick Tan, with just getting the incorporation
date and business card design, you already stay on the right
footing. You are already 50% successful. The other 50% will require
you to work hard, smart and manage your business correctly.

Master Yick Tan points out that many business owners have not
paid proper attention to their business cards.

Come to think about it: isn't exchanging business cards the very
first thing we do when we introduce ourselves at a business meeting?
How can we pay so little attention to it? Without business cards
there will be no introduction and subsequently no business.
That's why Master Yick Tan calls the Business Card:
A Silent Salesman.

If you wish to have A Silent Salesman selling for you 24x7, you
should get Master Yick Tan's Feng Shui Business Cards.
http://www.thecassiopeia.com/fengshuibizcards.html

I've made a special arrangement with Master Yick Tan for you:
When you purchase his Feng Shui Business Card eBook, he will give
you a 15-minute skype consultation. He will check your date of
birth, your incorporation date, the good and bad of your existing
business card and logo design (if you have any). This consultation
alone already worth the price of the book.

Turn your business card into a Silent Salesman for your business.
It should effectively advertise your business, product or services
for you.

In other words:

- Let your business card speak for you!
- Let it help promote your business!
- Let it create an instant impact on those who receive it!

People always put more trust into printed communication than verbal
communication. Printed communication spells authority and
professionalism. It also allows your prospects to have a glimpse
of how you deliver your products and services. You will know what
I mean by checking really professional business cards below.
http://www.thecassiopeia.com/fengshuibizcards.html

A little note: if you only learn the 9 Yin Yang Principles that
reveal the secret of nature, how the law of nature works and why
not following the Yin Yang Principles is a fatal error for many
businesses and the Feng Shui 5 elements, your time checking the
Book is defintiely worth your time. If you want to know how Feng
Shui works, you have to understand the energy nature of the Feng
Shui 5 elements and how do the Feng Shui 5 elements interact
with each other. Many Feng Shui Masters who have purchased Master
Yick Tan's eBook found the explanation very straightforward and
revealing. This is something you can hardly find in other books.
Fengshui will open a new world for you as it has for me:
http://www.thecassiopeia.com/fengshuibizcards.html

P.S.: Now you can even get an excellent eBook: The Secrets
of Acquiring a Perfect Fengshui House for Free!

**************************
Today's Tip On the Opportunity worth checking

Start Your Own Profitable Membership Website Today!

Learn How to Get Rich Online Running Your Own Exclusive Website
And Earn Lucrative Income From the Same Customers!
Over and Over Again!

There are only 3 strategies to pursue that will ultimately make
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2. Increase the number of times customers order.
3. Increase the number of customers who buy.

Get the definitive guide to building Profitable Membership Websites.
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Today's Tip On the Book worth having

2 Free Specials!

- Make Your Site Sell!
This eBook is classic reading now. When I started on the Internet,
this was one of the first books I studied. Now you can get it Free.
I can fully recommend it. Even if you are an experienced marketer,
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- Make Your Content Pre-Sell!
The Only Book of Its Kind Is Now FREE!

Another classic. There are over 100 books about writing to sell
online. There is only ONE book about writing to communicate...
about writing to PREsell.

PREselling is the critical component in a process that has been
proven to succeed by so many thousands of small business people...

Content - Traffic - PREsell - Monetize

Get it here and make the most of your efforts!
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Today's Tip On Software worth using

Remove Malware With HiJack Free!
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- Manage all types of Autoruns on your system
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- Analyze the system configuration with using our live online analysis

It comes with language packs for English, German, French,
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Download a-squared HiJackFree now! It's free for private use!

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Today's Tip On Learning

10 Dirty Tricks To Increase Profits!

These little marketing tips work, and if you don't use them,
you're losing money. Stop It Now! Learn the tricks, Start using
them,... Profit!

PLUS you will get a full reseller package, so you will have a great
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Click here to get it:
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Today's Promotional Tip

Desktop Broadcasting: New Viral Medium!

I want to tell you about my experience with this new viral promotion.
If you haven't heard about it or joined yet, you truly miss much:

A new viral marketing site has just been released: this allows
marketers to broadcast messages directly to people's desktops.
The site is growing incredibly quickly, and its members are
experiencing success rates far beyond what anyone had predicted.

I decided to publish Pathway this way and must say that it's much
more comfortable for all of us than anything else I have ever
tried.

Check it below: whether you decide to use it for broadcasting
your own ezine or join Pathway, you will not regret. Experience
it Now!. It's Free.

Click here for more Information on this Remarkable Internet Phenomenon
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P.S.: HOT! If you want to get Pathway To Success straight to your
Desktop, not mess up with your mailbox, please sign up below:
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Today's Useful Tip

The 19 Copywriting Secrets the Gurus Are Holding Back From You!
Get This Special Report From Bill Glazer and Dan Kennedy Now...

Learn the surprising reason WHY Bill Glazer and Dan Kennedy
decided to release this report - these two men are NOT usually
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Learn the secrets that Bill Glazer used to create 19 different
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See how top-notch copywriters can continue to crank out one
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Get FREE follow-up training on copywriting - and you will also
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Today's Special Tip

The ABC's of Getting Out of Debt
by Garrett Sutton

Rich Dad said: Good debt makes you rich and bad debt makes you poor.
The ABC's of Getting Out of Debt reveals the strategies for avoiding
and overcoming bad debt, as well as using good debt to your advantage.

The ABC's of Getting Out of Debt illustrates how to:

* Beat the lenders at Their Own Game
* Understand Your Credit Report
* Repair Your own Credit
* Master the Psychology of Debt
* Deal with Debt Collectors
* Avoid Credit Scams
* Win with Good Credit
* Take Charge of Your Finances

Get it here!
http://www.thecassiopeia.com/debtabc.html


*************************
Better to do something imperfectly than to do nothing flawlessly.
Robert Schuller

*************************
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If you enjoy this Pathway Issue and find it useful, you can
support Pathway by clicking and sending your donation here:
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************************************************
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