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Pathway To Success No 23, 5th Nov - Explode Your Profits!   Message List  
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Pathway To Success
Published since 2000
Volume 6, Issue No 23, 5th Nov 2006
Publisher Irena Whitfield
iwhitfield@...
http://www.thecassiopeia.com/
Subscriber Count: 138,500+


Unless you have courage, a courage that keeps you going, always
going, no matter what happens, there is no certainty of success.
It is really an endurance race.
Henry Ford

With 'Pathway To Success' you are receiving only top information,
reliable and proven resources, never anything just to make
a couple of dollars at your expense. However, to make full use
of the resources, get fast ahead of your competition and have your
business and profits grow, you should read, apply and follow
the information you receive.

Don't forget to collect your Bonuses at:
http://www.thecassiopeia.com/WebLions/Pathway/Links.html

Read the Current Issue Online at:
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To be sure you get every Issue on time, please download and
install theCassi Toolbar here:
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To read every news from Pathway To Success Ezine Portal at once,
download our special RSS reader. It's free, absolutely unobtrusive
and easy to install and use PLUS special Bonuses inside.
Note: there were several problems lately but now everything is
back in form including the special Gifts for you. I apologize for
any inconvenience you might encounter:
http://www.thecassiopeia.com/WebLions/crsetup.html

Today's Issue in a zipped .pdf file
(contains Special Free Reading Bonus!):
http://www.thecassiopeia.com/WebLions/Issue0623.html


***************************
Hi,

Thanks for taking the time to answer my email. I've been reading
your ezine for a long time. I've always thought of you as
"Queen of the Net". Helping others whenever possible.
Thanks for helping me with the information.

Sincerely,
Matt

***************************
What's New:
Need to Increase Your Sales? Watch out for 14th November And
Learn the Vital Copy Writing Secrets on Converting Visitors
into Buyers. Visit now and join the pre-launch list!
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Reminders:
Subscriber Corner Articles. New Articles on 1st Nov 2006:
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What do you enjoy in Pathway most?
Please tell me: participate in a quick poll here:
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Starting now you can also read Pathway on Pathway Blog below:
http://www.thecassiopeia.com/PathwayBlog/

New Additions: theCassiopeia.com recommends top Internet items
for both: your use and profit in a new Version.
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Listen to Online Radio Regularly: a new Top show every
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Editorial:

Happy moneymaking Sunday, my precious Readers!

I always devote this space to a piece of important information
I receive the last minute before publishing an Issue and think
you shouldn't miss the item.

Today I going to make an exception. The reason is not that there
are too few new great products. On the contrary: almost every
minute we're being overloaded with new great products. And I mean it.
Most of the products are great, even more, they're excellent.
But it's simply too much.

So, the only thing I will tell you here today: don't believe you
need everything new to become successful, to increase your profits,
to earn more... Check everything interesting but get only what you
really need to improve your website performance.

Stay focused on what you really need and don't jump from one
opportunity to another. Once you started your line, give yourself
and your business time to achieve what you wish for yourself,
improve your business performance. When you feel you've exhausted
your possibilities, look around if you can find something easier
for you to manage and succeed.

Today's articles and resources can help you improve your website
performance and explode your profits and I believe you will find
them useful. Also, please visit our Sponsors and have a profitable
fortnight before I talk to you again. Good luck!


Sincerely,


Irena Whitfield
Your Publisher

P.S.: Special: Chris Taylor organizes a unique competition:
You can win the Ultimate SEO Plan Research Package!

The entry form for the SEO competition is here:
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Note: This page is password protected therefore please use
the following login info:
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Entries will close on Friday, 15th Dec 2006 and the draw and
announcement will be on Monday, 18th Dec 2006.

P.S.S.: Here you can find answers to the basic questions you may
have related to Pathway, incl organizational items, article and
ad guidelines and submissions, communication with me,...:
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P.S.S.S.: If you don't get Pathway properly, it's definitely your
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In case you don't get an Issue, please visit the below main Pathway
URL and read it online. Also, please let me know. Thank you.
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Or by autoresponders:
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delivers this Issue only

- mailto:pathwaytosuccess@...
automatic delivery, starts with No 10
Both contain free reading Bonuses.

P.S.S.S:
Permanent Special Sales Bonus:
Hidden Secrets of the Wealthy by By Richard M. Krawczyk, Ph.D.,
America's Financial Fitness Trainer. The eBook comes with FREE
Reprint and Resell Rights

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Any purchase from one of my websites qualifies you for the Bonus.
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Today's Special Free Reading Bonus:
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Found Money: How To Generate Quick Cash In An Emergency!
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***************************
Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 19th Nov 2006.

***************************
Contents

1. Today's Feature Article by Stephen L. Nelson, CPA
2. Today's Tip On Motivational Reading by Dr Jill Ammon-Wexler
3. Subscribers' Corner by Judy Cullins
4. Today's Tip On the Opportunity worth checking
5. Today's Tip On the Book worth having
6. Today's Tip On Software worth using
7. Today's Tip On Learning
8. Today's Special promotional Tip
9. Today's Useful Tip
10. Today's Special Tip


Today's Feature Article

Picking A Small Business Accounting Program
Stephen L. Nelson, CPA

A small business accounting program should accomplish three
tasks: track income and expenses, generate business forms, and
keep detailed records for other assets and liabilities.

Tracking Income and Expenses

The task of tracking a business's income and expense is really
the most important job of an accounting system. If you own or
manage a small business, obviously, you need some tool for
measuring your income and your cash flow.

Although checkbook programs like Quicken and Microsoft Money
does little more than keep a checkbook, you can actually keep
financial records for a business right out of a checkbook. To do
this, you simply categorize deposits as falling into some income
category. And when you write a check or make some other
withdrawal, you categorize expenses as falling into some expense
category.

One problem with using a checkbook program, however, is that by
using a checkbook program, you are implicitly using cash-basis
accounting to track your income and expenses. Cash-basis
accounting counts income when you receive a deposit and counts
expense when you write a check.

Cash-basis accounting is easy to understand, and that means you
are less likely to make errors in implementing it. However, cash-
basis accounting is generally too imprecise for more complicated
businesses. If you use inventory in your business, for example,
cash-basis accounting isn't very accurate—and the Internal
Revenue Service does not allow it.

And there are other circumstances, too, in which cash-basis
accounting produces serious and usually unacceptable errors in
precision. For example, if you often receive money before you
have actually earned it or if you often incur expenses long
before you actually have to pay for them, you need to use a more
sophisticated accounting program than a checkbook program.

Generating Business Forms

The second task that a small business accounting program should
help you with is the generation of business forms. The most
common business form is simply a check. Any checkbook program
help you do this. Other business forms that small businesses
commonly need to produce include invoices, credit memos, monthly
statements, purchase orders, and so forth.

If you have a small business with very simple form
requirements—perhaps you need only checks—then a checkbook
program may work very well for you.

However, if you have extensive or complicated business form
generation requirements, a more full-featured small business
accounting package, such as Intuit's QuickBooks, Peachtree's
Complete Accounting, or Microsoft Small Business Accounting will
do a better job for you.

If you produce more complicated forms, but you produce these
other forms with a word processing program, then a checkbook
program may still work for you.

Detailed Record Keeping for Other Assets and Liabilities

The third task that a small business accounting program should
help you with is detailed record keeping of your most important
assets and liabilities. A checkbook program lets you keep good
detailed records of cash, and for some businesses that is the
principal asset. But many small businesses have other
significant assets and liabilities they need to track, for
example, accounts receivables, inventory, and vendor payables.

Whether or not a particular software program's accounting tools
provide adequate asset and liability record keeping depends on
the situation. However, no small business accounting program
does everything you need it to do. Any accounting program that
provides an extensive list of features, by its very nature,
becomes a challenge to use. For example, moving to the accrual
basis of accounting adds an entire layer of complexity to
financial record keeping, and keeping detailed records of
inventory adds another layer.

For these reasons, even when a particular program doesn't do
everything you need it to do, your best choice still may be to
use the program—and then simply live with its shortcomings.

********************************
Stephen L. Nelson provides tax preparation, accounting,
QuickBooks help and business consulting services in Redmond, WA.
http://www.thecassiopeia.com/SuccessTools/StephenLNelson.html

********************************
Today's Motivational Reading

How Memory REALLY Works
Dr Jill Ammon-Wexler

Memory is the ability to retain and to recall personal
experiences, information, and various skills and habits. But
although memory is easy to define there's little agreement
among researchers about how memory really works.

Harvard psychology professor Dr. Daniel Schacter believes that
the process of remembering involves three important aspects:

- Memories are mental constructs that are created to fit the
present needs, desires, and influences of the individual,

- Memories are often accompanied by intense emotions and
feelings, and

- The act of remembering something usually involves a conscious
awareness of the memory.

The Part Played by Emotions

Many researchers have observed that the more traumatic or
emotion-packed an experience, the more likely you'll remember
it. Your memories are encoded into actual physical neural
connections in several parts of your brain. The more powerful
the images accompanying an event, the more your brain is
stimulated, and more likely it will become one of your long-term
memories.

As recent as 1996, a survey revealed that 84 percent of
psychotherapists and psychologists were convinced that all of
the details of every experience a person undergoes throughout
his or her life is permanently stored in the mind.

However many current studies suggest that this is only partially
true. Recent memory research indicates that every bit of sensory
data experienced by an individual throughout the course of their
normal day-today life is NOT retained by the brain, or is not
able to be recalled.

The evidence is that memories are stored as fragments of an
experience, and that these are actually encoded within your
brain's neural network.

The process of memory then involves a conscious act of
'uploading' a significant or emotional event, and the event is
then recalled as an episodic montage or collage of images,
rather than as a complete and accurate recall of your actual
past sensory data.

Why Some Memories are More Permanent

Long-term memory requires an extensive encoding by your
hypothalamus and subsequent storage in your brain's temporal
lobes. Most potential memories are lost in less than a minute
because they were never successfully encoded. We simply tend to
remember things that are important to us, or are packed with
emotional content.

Lasting encoding depends on your individual interests,
perception, and needs. Thinking and talking about an experience
at the time it occurred also seems to assist in more easily
recalled memories.

Can Memories be Changed?

It's a mistake to believe that once your brain has recorded a
memory, it remains forever fixed.

According to research conducted at New York University by Drs.
Karim Nader and Glenn Shafe, every time a memory is consciously
recalled, your brain reassembles it, updates it, and makes new
proteins before placing the memory back in long-term storage.
This changes and strengthens the neural network the memory is
stored on.

This provides a neurobiological explanation of how your memories
may be updated, or even re-created.

False Memories

Some studies show we often create a memory after the fact and
are susceptible to suggestions from others as to the 'truth' of
what actually occurred.

This can create false memories which we believe happened to us
when actually the 'remembered' events never occurred.

The ease with which false memories can occur was demonstrated in
a 2001 study by University of Washington memory researchers
Jacquie E. Pickrell and Dr. Elizabeth F. Loftus. About one-third
of the 120 subjects in a study who were exposed to a fake
advertisement showing Bugs Bunny at Disneyland later said they
'remembered' meeting Bugs when they visited Disneyland, and had
even shaken his hand.

This could never have occurred because the cartoon character
Bugs Bunny is owned by Warner Brothers, and would therefore
never be seen at Disneyland walking around with Mickey Mouse and
Donald Duck.

This study suggests we might also create many 'false'
autobiographical memories based on nostalgic advertising, films,
and TV.

A 1998 report by the British Royal College of Psychiatrists
accused its own members of having damaged patients' lives by
implanting false memories as they delved into their childhood
events. According to the report, nearly 1,000 parents claimed
they had been falsely accused of sexual abuse after their adult
children allegedly recovered such memories during suggestive
psychotherapy.

Source Amnesia

The mind can play some funny tricks. Closely related to false
memories is 'source amnesia', in which we accurately recall an
event but forget the source of the memory.

We may recall the details of a terrible storm our grandmother
told us of as a young child, then later actually recall the
story as one of own memories as if it had actually happened to
us.

And today's children seeing realistic dramatic portrayals of
hardships or disasters in theaters or on their television
screens may later remember these images as their own memories
of enduring difficult times or violent acts.

The Exciting Conclusion

From all this we can conclude several things: First, memories
may not be reliable depictions of what happened, and second, if
we recall them and place new emotional material on them, we can
actually change the memory in our brain's neural networks. Now
that's interesting and empowering!

********************************
The Quantum Brain Gym is the first online brain gym to offer
professional brainwave training right on your computer.
Click here: http://www.quantumbraingym.com/

********************************
If you like our Ezine, please rate it at the Cumuli Ezine Finder
http://www.cumuli.com/ezines/vte.html?ez=pathto
********************************

Subscriber Article

Top Nine Essential "Hot-Selling Points" To Pre-Market Your Book
for Big Sales
Judy Cullins

Every part of your book can be a sales tool. When you include
the below tips, you will have a roadmap to follow to keep your
writing organized and compelling, and you'll sell more books
than you ever dreamed of!

1. Write for your one preferred audience. Not everyone wants
your book. Find out what audience wants/needs your book? What
problems does your book solve for them? Create an audience
profile and keep your audience's picture in front of you as you
write. Ask yourself, is my topic narrow enough? The Chicken Soup
For The Teenager, For The Prisoner, and other specific groups
sold far more copies than the original Chicken Soup. To start,
write a short letter to your audience telling them why you wrote
the book and what it will do for them. This letter becomes part
of your book's introduction.

2. Write a sizzling book title. Make it short and clever to sell
best. Long titles are hard to remember. Your title must compel
your audience to buy. You want your book's title on everyone's
lips. Those people become your 24/7 sales team because they are
so impressed. Today people want short titles, short chapters
because they don't have a lot of time to read. This is the
number one "Essential Hot-Selling Point" as laid out in Chapter
Three of the Write your eBook or Other Short Book Fast book.

3. Write your book's thesis if it is non-fiction. Write your
book's theme if it is fiction. Your thesis usually makes a
judgment and tells your book's number one benefit. Or answers
the number one question or solves the number one problem your
readers have about your topic. Sometimes your title is your
thesis--the best of all worlds. If fiction, you need to know
your theme before you finish your book. It also is expressed in
a sentence and makes a judgment. Perhaps your message is one of
a general human condition. . For example, "Women who persist and
stay open to adventure and opportunity can create a happy,
satisfying life."

4. Make your front cover fit your book content. You have 5-10
seconds to hook your potential buyer. The cover and the title
sell more books than any other part. Bookstore buyers buy mainly
by cover designs. If you want an agent or publisher your title
and subtitle are vital. Use four-color and get professional
design help. For business, use colors like red, blue and maroon.
For softer subjects, use softer colors. Women like aqua, red,
yellow, so include those for their books.

5. Write a thirty-second "tell and sell." You only have a few
seconds to impress the media, the agent, the bookseller, and the
individual buyer. Include your title, a few benefits, and the
audience. Include a few sound bites that grab attention. You may
also want to compare your book to a successful one. "Passion at
Any Age" is the "Artist's Way" for seniors.

6. Write your back cover before you write your book. This is the
second most important sales tool your book has to offer. Here
you put compelling ad copy, benefits, testimonials, and a small
blurb about you, the author. If your potential buyer likes it,
they will buy on the spot. If they want more information, they
will look inside at the introduction and table of contents.

Reach out to opinion molders. After an initial contact of asking
for feedback, resend them the same chapter, the "tell and sell,"
and the table of contents of your book. Ask for a testimonial
then. These influential contacts' testimonials will make your
back cover an important sales tool.

Your back cover becomes a precursor of your Web site sales
letter.

7. Write your book's introduction. Include the problem your
audience has, why you wrote the book, and its purpose. In a few
paragraphs include more specific benefits, and how you will
present it (format). Keep it under a page. The biggest mistake
authors make is to tell their story in the introduction. Your
readers want to know how you can help them.

8. Create a table of contents. Each chapter should have a name,
preferably a catchy one. If your reader can't understand the
chapter title, then annotate it. Add some benefits or a sub
title. In Passion at Any Age, the author put the word "passion"
in each title to help brand the "Passion" title. Which attracts
you more? "Open Your Mind?" or "Attracting Passion?" Often
fiction doesn't name chapter titles, but for the reader, it
helps a lot.

9. Know your book's benefits. That's what sells your book. After
you create a list of 5-10 of them, keep them handy for the
outside sales copy--the stuff that gives people enough
information to make an intelligent decision to buy. Omitting
these words and phrases costs new authors book sales. Remember
that features such as the tips, quotes, side bars, and stories
help explain what's in the book, but they aren't strong sellers
like benefits are. After you know your benefits, you can quickly
write your back cover, your "tell and sell," and your web site
or email sales letter.

Designing every part of your book to be a sales tool and a
beacon to writing a focused, compelling, understandable, and
enjoyable book is a must, before you write a single chapter. If
your book is already done, be sure to rethink these hot selling
points for the promotion you need to sell your book.

********************************
Book and Internet Marketing Coach, Judy Cullins, can help you build
credibility and clients, sell a lot of books, and make maximum
profits. Author of 11 books including Write your eBook or Other
Short Book Fast and The Fast and Cheap Way to Explode Targeted
Web Traffic" Get her free eBook"20 High Octane Book Writing and
Marketing Tips" and two free monthly ezines at:
http://www.bookcoaching.com/

**************************
Today's Tip On the Opportunity worth checking

Seminar Alert: 49 World Class Experts Unite To Save Attendees
Millions In Event And Travel Costs: 10th-17th November 2006!

Each year thousands of hours and millions of dollars are invested
in professional development and training. Now, for the first time
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speakers sharing the same stage. A virtual one.

What makes this event unique is that is a virtual seminar, not a
hotel seminar. A hotel seminar costs hundreds to thousands of
dollars to attend (after travel, hotel, and seminar fee).
Virtual Seminar Week costs much less because attendees listen
over the phone or web, from the comfort of their own homes.

Mandossian and Raddatz have assembled an impressive roster
of professional speakers and recognized experts in a business,
life, work and health.

If you really wish to improve your home business, increase your
online profits, don't miss this unique opportunity.
Click here to check this special event:
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Today's Tip On the Book worth having

Fed Up With Your Fluctuating Income? How long have you been looking
for a way to make all the money you need.... month in .... month out?
Change It Here!

Meet Craig Richards aka Mr X and watch as Paul Meyer grills
Craig on how he started an online business making $100,000 a month
starting from scratch in just four months, with a business that
could NOT even take money online. And how he took a product that
was selling for $29.95, repackaged it and put the price up to $500
and watched the sales and profit go through the roof.

If you really want to make money online you should watch this
refreshingly frank and honest video. So, grab a coffee, take
the phone of the hook, sit back and watch as Craig reveals exactly
how to be successful and make money online.

Click here to start:
http://www.thecassiopeia.com/pdxfactor.html


Today's Tip On Software worth using

Tired of Long Affiliate URLs?
Get Special Redirect Generator!

For a long time I use AX Gold Affiliate Diamond Redirector.
I should say that I was quite satisfied: there was only one
reserve I had. You have to manually change the title, add
description and keywords.

Michael Rasmussen's new Redirect Generator solves exactly this
PLUS you may also choose to display the URL in a frame, which will
keep people on your own website while viewing the URL you are
promoting.

Redirect Generator will create an HTML or PHP redirection page
for any URL. Especially handy for long affiliate links or existing
pages you want redirected elsewhere.

All you need to do is upload the generated redirect page to your
site in order to create a URL that's easy to remember.

Download it here:
http://www.thecassiopeia.com/WebLions/Redirector.html

Requirements: To run Redirect Generator you will need Windows
95/98/2000/ME/XP or better. No installation is required. Just
unzip the downloaded file and doubleclick redirect.exe to run
the program.

Note: You will need your own site with FTP access in order
to upload the redirect pages.


Today's Tip On Learning

Your Real Chance for A Dependable Income Online!
Stop wasting your valuable time on rehashed Internet marketing
ebooks and all that useless software that you KNOW you'll never use:

- Discover how to easily dominate your market from the comfort of
your own home without maxing out your credit card, wasting hours
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Business... regardless of whether your are a Newbie or Veteran
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All days long, home business owners on the Internet are bombarded
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It all changes now with Richard's TIMM eSeminar Package: you are
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Richard is a seasoned marketer and his products are based on real
life experience. He gives you practical advice, information, tips,
resources and tools, and you will find guidance in all the fields
you have nowhere to turn to.

I can highly recommend this Seminar if you are seriously trying
to establish a dependable income from the Internet.
http://www.thecassiopeia.com/easyjv.html


Today's Promotional Tip

Email Promos Exposed: Claim Your Free Mini-Course!
8 Powerful lessons About Making Money from Your Next Email Promo!

In this free 5-day mini course you will learn...

Day 1: The top 3 mistakes that most marketers make when creating
killer promotions.

Day 2: The most important things you must do before you write
your next email promotion.

Day 3: The absolute easiest way to make people want to open your
emails and read them right away.

Day 4: How to create an opening from your email promo that
captures people's attention.

Day 5: A proven method for creating bullets that rivet people's
attention to your email and comple them to act immediately.

PLUS 1 Full Hour of audio and video training tutorials and more...

Get it all free here:
http://www.thecassiopeia.com/emailpromos.html

Today's Useful Tip

The Long Tail: Why the Future of Business Is Selling Less of More!
Ken Evoy interviews Chris Anderson, Executive Editor of "Wired"
magazine and author of The Long Tail, perhaps the most important
book of the decade for small businesses and entrepreneurs.

Mr. Anderson builds a compelling case for what the future of
business looks like. His book outlines more than just a vision.
It's a major trend that's happening now, and that is critically
important for the welfare of your small business in the years to
come.

You can read the whole interview here, also download it to your
computer and listen in your car, or even get the book.

Click here to read/listen here:
http://www.thecassiopeia.com/SuccessTools/LongTail.html


Today's Special Tip

Having Biting Problems With Your Puppy?
Learn the Secrets How To Stop It While It's Not Too Late!
Here's What You MUST Know To Bring Your Dog Biting To a Quick End

There is no way to guarantee that your dog will never bite someone.
But you can significantly reduce the risk when you get the facts
from 7 top dog trainers and behaviorists and learn how to prevent
dog bites or even teach your dog to stop biting.

You'll uncover the same secret tips and strategies used by top dog
trainers that unleash the hidden obedient instinct that's hiding
inside your dog … and take your dog's behavior to the next level.

Warning To All Dog Owners:
Stop Being A Victim Of Aggressive Dog Bites...
Get this Book On DOG BITE PREVENTION by clicking here:
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*************************
The predominant quality of successful people is optimism....
Your level of optimism is the very best predictor of how happy,
healthy, wealthy, and long-lived you will be.
Brian Tracy

*************************
Important: Please support Your Pathway To Success Ezine!
If you enjoy this Pathway Issue and find it useful, you can
support Pathway by clicking and sending your donation here:
http://www.thecassiopeia.com/PleaseSupportPathway.html

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