Pathway To Success
Published since 2000
Volume 7, Issue No 3, 11th Feb 2007
Publisher Irena Whitfield
iwhitfield@...
http://www.thecassiopeia.com/
Subscriber Count: 138,500+


You need to be aware of what others are doing, applaud their
efforts, acknowledge their successes, and encourage them in their
pursuits. When we all help one another, everybody wins.
Jim Stovall


With 'Pathway To Success' you are receiving only top information,
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Important: 1st February:
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Editorial:

Happy Valentine, my valued Readers!

It seems days we had Christmas and it's Valentine here. I've
prepared a relaxation Valentine resources for you, eg romantic
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I believe you will enjoy Today's articles, resources and tools
and have a profitable fortnight before I talk to you again.


Sincerely,

Irena Whitfield
Your Publisher

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Contents

1. Today's Feature Article by Lee Roberts
2. Today's Tip On Motivational Reading by Irena Whitfield
3. Subscribers' Corner by Mal Keenan
4. Today's Tip On the Opportunity worth checking
5. Today's Tip On the Book worth having
6. Today's Tip On Software worth using
7. Today's Tip On Learning
8. Today's Special promotional Tip
9. Today's Useful Tip
10. Today's Special Tip


Today's Feature Article

Top Dirty Linking Tricks
Lee Roberts

Part of achieving top search engine positions is through links
from other Web pages. These links can come from people who like
your site (natural links), reciprocal linking, directory
submissions and a few other ways.

The goal of trading links is to get quality links for quality
links. True quality links will carry benefits far beyond that of
attaining a coveted position in the search engine results. The
links will bring traffic from the Web page linking to your Web
page. Therefore, you want to ensure you trade or barter links
from quality partners.

Sometimes it's hard to determine who is a quality linking partner,
even for the expert. So, how can you tell if your link is on a Web
page where its value will not be very good?

The short list below highlights the ways of diminishing or nullifying
the value of a link to your site from another Web page.

Meta Tag Masking - this old trick simply used CGI codes to hide
the Meta tags from browsers while allowing search engines to
actually see the Meta tags.

Robots Meta Instructions - using noindex and nofollow attributes
let's the novice link partner see the visible page with their
link while telling the search engines to ignore the page and the
links found on the page. Nofollow can be used while allowing the
page to be indexed which gives the impression that the search
engines will eventually count the link.

Rel=nofollow Attributes - this is not a real attribute based upon
HTML standards, but rather it is an attribute approved by the
search engines to help identify which links should not be
followed. This attribute is often used with blogs to prevent
comment and link spam. The link will appear on the Web page and
in the search engine's cache, but never be counted.

Dynamic Listing - dynamic listing is a result of having links
appear randomly across a series of pages. Each time the link is
found on a new page, the search engines count consider the
freshness of the link. It is extremely possible that the link
won't be on the same page upon the next search engine visitation.
So, the link from a partner displaying rotating, dynamic link
listings rarely helps.

Floating List - this can be easily missed when checking link
partners. Essentially, your link could be number one today, but
as new link partners are added your link is moved down the list.
This is harmful because the values of the links near the bottom
of the list are considered to be of lesser value than the links
at the top. With the floating list, it is possible to have your
link moved to a new page whose PR value is significantly less or
non-existent and the new page may not be visited and indexed for
months.

Old Cache - the caching date provided by Google indicates the
last time the page was cached. Pages with lower PR values tend
to be visited and cached less often than pages that have medium
to high PR values. If the cache is more than six months old, it
can be surmised that Google has little or no desire to revisit
the page.

Denver Pages - while Denver, CO is a nice place to visit, Denver
Pages are not a place you want to find your link in a trade.
Denver Pages typically have a large amount of links grouped into
categories on the same page. Some people call this the mile high
list. These types of pages do not have any true value in the
search engines and are not topically matched to your site.

Muddy Water Pages - these are dangerous and easy to spot. Your
link will be piled in with non-topically matched links with no
sense of order. It's like someone took all the links and threw
them in the air to see where they land. These are worse than the
Denver Pages.

Cloaking - cloaking is the process of providing a page to people
while providing a different page to search engines. You could be
seeing your link on the Web page, but the search engines could
possibly never see the link because they are provided with a
different copy. Checking Google's cache is the only way to catch
this ploy.

Dancing Robots - this can be easily performed with server-side
scripting like PHP and is rarely easy to catch. In this
situation people that attempt to view the robots.txt file receive
a copy of the robots.txt file that does not include exclusion
instructions for the search engines. However, when the search
engines request the robots.txt file they receive the exclusion
instructions. With this situation the links pages will never be
linked and you'll never know why without expert assistance.

Meta Tags and Robots.txt Confusion - which instructions have the
most weight? Don't know the answer? Shame. Search engines do.
If they conflict, the page Meta tags are typically considered the
rule to follow.

Link the Head - while these links do not count in the search
engines and do not show up on the Web page, they do get counted
by scripts or programs designed to verify the links exist. These
programs only look for the URL within the source codes for the
Web page.

Empty Anchors - this is a nasty trick, but can be an honest
mistake. The links exist and are counted by the search engines,
but unfortunately are neither visible nor clickable on the Web
page. So, there are no traffic values from the link.

The goal of trading links is to trade them for equal value.
Understanding the ways people will attempt to prevent passing a
quality value from their Web page to your Web page can help you
avoid these useless links. If your link partner pulls under-
handed tricks the links they trade you are useless.

While you may never be an expert in knowing all the latest
tricks, traps and tests, you can now become an expert in knowing
the thirteen mentioned above. Ensuring your link partners are not
following or using these tactics can help improve the quality of
links you gain from other Web pages. By having quality links
pointing to your Web page you will gain additional traffic
through organic search engine results and visitors driven
directly from your linking partners.

**************************
Lee Roberts, The Web Doctor®, is President/Founder of Rose Rock
Design, Inc., a website design company and Founder of the Apple
Pie Shopping Cart, an ecommerce shopping cart:
http://www.applepiecart.com
http://www.roserockdesign.com

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Today's Motivational Reading

The Advantage of Goals
Irena Whitfield

I know quite a lot of people who consider to-do lists, goal-setting
and similar activities a waste of time. It's no wonder that usually
it is people who don't achieve much.

I'd say that there's a direct correlation between the two: if you
really wish to achieve anything in your life, if you want to succeed
in anything you do, you must know what it is you want.

As far as I can remember I always work for a vision. All my life
I have a clear image of what I want. In fact, if you know what you
want, your life is much easier and what more, even other people
have much easier life with you. You don't change your opinions,
you don't change your preferences AND

- You are able to recognize the thing you want at once.
- You have no problems with choices.
- You can lead a very lazy and comfortable life.

When I was about five, we were asked at school to draw a house of
our dreams. I created a picture of a house I wished to have. The
picture was completely forgotten as if it had never existed.

Then, about 30 years later I was looking for a house to buy. My
assistant contacted agents and was searching for the house I wanted.
One day we went to see a house one of the real-estate agents we
contacted picked up for us. I didn't like it, and as we were leaving
the town, we were passing a big garden with a house up in a hill,
not properly seen among the trees. The second I knew it was the house
I was looking for. My assistant promised to find out the owner
and discuss the price. After some negotiations everything was agreed.
I went to see it properly and finally bought it.

Yes, you guessed it: it was 'my house'. I realized it later and
searched for the picture. After several weeks my Mum found it and
it was exactly the house.

Now, tell me whether goals work or not... And, this is not the
only story I can tell you.

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Subscriber Article

5 Costly Mistakes That People Make In Starting A Home Based Business
Mal Keenan

Starting a home based business is an exhilarating period in
one's life. There are a lot of concepts that stirs in your mind
and you will find yourself in a perpetual state of excitement to
bring them to reality.

However, most people who are in the process of starting a home
based business often find themselves rushing into things. This
wouldn't be a prudent recourse. Risks should first be evaluated
and plans should be set. Otherwise, we'll just end up marching
blind towards the great divide, and that could be fatal.

Here are some of the common mistakes the people who are starting
a home based business usually make:

* Overconfidence. Confidence is always good, as it would give
you the proper mindset that you would need to succeed. However,
too much of it becomes a plague, as it would make you fail to
see the things that are needed to be considered in starting a
home based business. This would play a big role in the other
common mistakes.

* Believing that making money online doesn't need any capital.
If you're one of the people who believe that starting a home
based business can be done without any initial financial outlay,
then perhaps it would be wise to reconsider your position.
Depending on the area of your desired business, you would need
some initial resources that you have to invest on. But
regardless of the kind of home business you want to engage in,
knowledge is a universal investment. Don't be afraid to purchase
things that are sure to help you out as this would help develop
the resiliency of your endeavor.

* Failure to study the value of an area of investment. Some
people just carelessly spend money on the first offer that comes
their way. These offers promise them instant ROIs and
underground tactics that would immediately catapult them to
online prominence and fantastic wealth. Being lured by these
claims without an appraisal of their real worth would just make
you lose more than what you stand to earn. Ask seasoned Internet
marketers, and most of them would say that they spent thousands
of dollars when they were starting a home based business,
because of their faith in some of these deceiving offers. So
study their presentations first, and determine how exactly they
would help your enterprise.

* Believing that a business plan is not needed. There are some
people who laugh at the importance of a business plan in
starting a home based business. This could be costly. We just
can't pursue a course of action hoping to be able to adjust
along the way. There are bound to be certain situations that
would be difficult to overcome without a solid program to rely
on.

* Failure to study the market. The market is the single most
important actor for the success of your venture. Studying the
forces that shape your target market is critical in starting a
home based business. You wouldn't want to end up with a market
that isn't receptive to what you have to offer, right? You'll
just end up with a non-moving inventory and no sales to account
for.

Starting a home based business require that you take careful
steps. Remember, success can never be rushed. Nothing that good
can come quite easily.

********************************
Mal Keenan can show you step-by step how to set up and run
a successful online home business. Learn the 7 essential strategies
to internet marketing success. To receive your free 7 day
mini-course visit: http://www.malkeenan.com
For a home business you can believe in, check out:
http://www.malkeenan.com/pips.html

**************************
Today's Tip On the Opportunity Worth Checking

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Today's Tip On the Book Worth Having

Top 10 Reasons Why Financial Disasters Are Inevitable!

One point is making money and the other, I would say even more
important, is managing your finances right. Most clients in a
difficult financial situation I meet caused their problems
themselves by improper money management, or no management at all.

Also, the absence of budgeting is disastrous long-term, no matter
how much you earn.

Proper personal money management and financial education is one
of the biggest assests you can possess. And that is the reason
why I prepare a thorough financial guide. This Article is a Chapter
from the book I work on now. Check it here:
http://money.thecassiopeia.com/Top10ReasonsWhy.html


Today's Tip On Software Worth Using

Easy Flash Banner Maker! Create Your Own Eye Catching, Attention
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Using this little piece of software you can create your own
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rs.html


Today's Tip On Learning

Discover The Power Of Mini Sites - FREE!
Get your business online and generate sales today, even if you
have no technical skills or experience. So easy it is!
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Right now, Dan Kelly is giving away an awesome course called
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Even if you don't know the difference between PHP and a PDF, Dan
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you need to do to get YOUR SITE up and taking orders - today!

The best thing is...it's free!

You really need to see everything that Dan is giving away...
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I've just got my free membership, and I've got to say this course
is awesome. Dan makes it so simple for anyone to get a website
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Dan told me I could let my subscribers know about the site before
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Today's Promotional Tip

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Today's Useful Tip

2007 Tool Updates!

I'm working on updates of the most popular items and some more
are ready now. So, if you use any of the ones below, you can
download the updated Version or if you don't, it's the right time
to start now!

Smartie: Learn more and get it here:
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Pathway To Success Custom RSS Reader:
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*************************
You only have to do a very few things right in your life so long
as you don't do too many things wrong.
Warren Buffett

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