Pathway To Success
Published since 2000
Volume 7, Issue No 4, 25th Feb 2007
Publisher Irena Whitfield
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Subscriber Count: 138,500+


Money is one of the most important subjects of your entire life.
Some of life's greatest enjoyments and most of life's greatest
disappointments stem from your decisions about money. Whether you
experience great peace of mind or constant anxiety will depend
on getting your finances under control.
Robert G Allen


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Contents

1. Today's Feature Article by Dr Kevin Nunley
2. Today's Tip On Motivational Reading by Nickolove Lovemore
3. Subscribers' Corner by Halstatt Pires
4. Today's Tip On the Opportunity worth checking
5. Today's Tip On the Book worth having
6. Today's Tip On Software worth using
7. Today's Tip On Learning
8. Today's Special promotional Tip
9. Today's Useful Tip
10. Today's Special Tip


Today's Feature Article

For the Busy Entrepreneur : How to Promote Your Company On-Line,
Get Noticed, and Not Get Left Behind!
Dr Kevin Nunley

Everywhere you look on the Net, experts are warning you that
things have changed. It may have been OK last year to throw up a
simple web site supplying readers with some basic info about
your company, but that's not nearly enough for today's World
Wide Web. The "brochure" web site just doesn't get it anymore.

To be competitive on the Internet-- and by now you're probably
feeling that you MUST!-- you've got to carry out an aggressive
online promotional campaign.

"But wait a minute!" you shout. I'm already up to my eyeballs in
my business. Isn't there a promotions company I can hire to do
this for me?

Well, yes and no. There ARE people out there who will mass mail
your message to solicited millions, help you develop a razzle-
dazzle web site, and see to it that your URL gets on all the
search engines. But that's not nearly all that you could or
should do to insure your Internet visibility.

Experts admit that really good on-line promotion is time
consuming. So much so that it's probably not feasible to hire
anyone to do it for you.

This is where you have to think like a pioneer in the days of
old. The adventurous trapper moving west on a wagon train couldn'
t arrive at the promised land, call a Realtor, and make plans
with a residential contractor. He had to be creative.

Here are some creative solutions for the busy business person
who simply hasn't got the time to be a promoting dynamo--but
also can't afford not to!

1. Don't fall into the trap of lots of graphics and revolving
wing-dings, but no informational content. The Net is all about
information--FREE information. Your site should be 80%
information and 20% sales literature.

This is the most important factor in insuring that readers find
your web site interesting, spread the word to friends and
associates, and return for repeat visits. For a good example of
an information intense web site, check out Nolo Books at http://
www.nolo.com. Nolo specializes in law books for the average
person. Their site features article after article of free
information on legal issues.

If you or your staff doesn't have time to write lots of helpful
articles for your site, look for a moonlighting writer through
local writing clubs, small publications, and universities. Show
your ghost writer how to find information on your business in
trade publications and through interviews with you and others in
your industry. A good writer can whip something up for you
quickly.

2. Don't miss out on free on-line publicity. There are hundreds
of e-mail newsletters looking for good, informative articles.
Most will be happy to help you send your web site articles to
thousands of their subscribers. Write to me for a list of these
publications. Take a paragraph or two from your article and post
it on relevant newsgroups where your information would be
enthusiastically greeted.

Mining results from newsgroups and free classifieds can be time
consuming but worthwhile. There are lots of people looking for
after-hours employment working on-line. Hire someone for several
hours each week to keep your Internet postings fresh and
marching forward.

3. Internet advertising is just now being taken seriously by the
ad community. There are some ad agencies popping up that
specialize in putting a price on banners and ads and building
them into attractive packages for corporate clients.

It will be several years before Internet advertising becomes as
controlled and institutionalized as newspaper, television, or
radio advertising. Right now it's each person for him or herself.
Look for on- line banner and ad opportunities in places that
attract lots of people that match the customer description for
your company. It's an open market, so negotiate!

And remember, if your site is an interesting one, other sites
like yours will want to provide a link from their site to yours.
Offer to link their site as well.

4. Finally, NETWORK! There are lots of experts in every field
publishing articles in on-line forums, newsgroups, newsletters,
and on web sites. Look for their contact information at the
bottom of the article. Send the author a note pointing out what
you liked about their article. Introduce yourself and your
business. Offer your services or products to them and their
clients.

We are currently in a phase where your company must be well
represented on the Net, but it's still a do-it- yourself
proposition. Be creative. Distill your on-line plan down to a
workable formula that can be duplicated by hired helpers.

Don't wait for the next phase of the Net, when business
promotion will be taken over by large ad and PR agencies. Be
aggressive now. This is one party where if you're late, you may
miss it all together.

********************************
Kevin Nunley helps small and mid-sized businesses build effective
marketing. Reach him at DrNunley@... or at (801)203-4536.
Ask for his free marketing report and list of Special Reports and
Tapes that make you a marketing whiz in dozens of areas. Also ask
how he can help you build your on-line presence.
http://www.drnunley.com/

********************************
Today's Motivational Reading

Billionaire Shares His Success Secret
Nickolove Lovemore

Bill Bartmann is well qualified to talk about what it takes to
be successful. He is a billionaire, about the 25th richest man
in the world and has earned the accolade of "Entrepreneur of the
Year". However, life for Bill Bartmann started out very
differently.

Bartmann was one of eight children. His parents were uneducated
and so could not command well-paying jobs. He describes having
to move frequently and even being turned out of dwellings
because they were deemed not fit for human habitation.

He has been homeless and was once part of a travelling carnival.
He's a former high school dropout. He was a teenage alcoholic
and a member of a teenage gang called known as the Manor Boys.
He was also the smallest member weighing in at just 98lbs. This
didn't stop him from picking fights with the 'big' boys. In some
ways it's a trait that has stuck with him - not so much picking
fights - but there's audaciousness to many of his business
ventures that leave many wide-eyed with wonder.

He truly understands the concept of risk and reward. A big risk
can result in a huge pay-off, but if it backfires it can leave a
large dent in your pocket and bank balance. Bill Bartmann has
experienced both extremes. He has been a pauper, a millionaire,
bankrupt and a billionaire.

It just shows that it's not your circumstances that make an
individual wealthy. It's your mindset. He could lose everything
today and tomorrow he would simply start to rebuild his fortune.

In a recent interview for Virtual Seminar Week, Alex Mandosian
asked Bill Bartmann what was in his view the key to success.
Bartmann replied that he could sum up the key to success to just
one thing, something which he had identified at a young age. I
held my breath. This is what he said,

"All the successful people I knew in life had high self-esteem
and all the losers had low self-esteem."

Why was I expecting this billionaire to say something different,
more profound maybe? We often complicate things unnecessarily.
The truth is often very simple and staring us in the face as is
beautifully and humorously illustrated in Russell Conwell's
Acres of Diamonds.

Also to quote Harv Ecker,

"You can have the greatest business strategies in the world but
if you don't have the mindset to go along with them you won't
use them."

Our self-image drives everything that we do and our self-image
is inexorably linked to our self-esteem and self-confidence.
Improve your self-esteem and improvements in your life will
naturally follow. Having a high self-esteem is indeed the key to
success.

When Bartmann was growing up his self-esteem was low. He gives
credit to his childhood sweetheart, Kathy, for opening his eyes
to this fact. It is as Barbara D'Angelis says,

"Until you're aware of what you're doing you have no choice but
to continue doing it."

However, at age 17, Bartmann was not aware that he continually
put himself down until one night he was driving with Kathy, just
14 at the time, at his side when she suddenly slapped the
dashboard and said,

"Pull over! Stop the car! Let me out!"

Shocked, he obliged. She told him that she never wanted to see
him again. She told him that she loved him but that he was
always putting himself down. She had had enough.

He was stunned. He had no idea. He loved this young girl and he
did not want to lose her. He pleaded with her explaining that it
was a habit he did unconsciously. He said he would change. She
relented and agreed to stay. While change wasn't easy the
alternative didn't bear contemplating. He steadily built his
self-esteem. He took the GED exam and put himself through
college and law school.

Kathy has been by his side ever since, eventually becoming
Bartmann's wife; they've been married now for 33 years. And, as
further testament to her how savvy she is, she is his business
partner, has been on the cover of Forbes and has been
individually listed in the Forbes 400 wealthiest people in
America. As you can tell Mrs Bartmann deserves a story of her
own but back to Mr Bartmann.

It takes a diamond-hard resolve, an iron-clad self-esteem to
endure the ups and downs that he has experienced and earn the
respect that he has garnered from individuals as diverse as
Mother Theresa, Mohammed Ali and Clarence Thomas (U.S. Supreme
Court Justice).

Sure he's been tested. He's had his self-doubts, even bouts of
depression - he wouldn't be human otherwise. However, when your
self esteem is strong and when you are clear about your core
values - the things you stand for and what you are unwilling to
compromise on - then you bounce back from these lows. And each
time you bounce back just a little bit higher.

Again, reinforcing the role that self-esteem or self-image plays
in our ability to grow, one just needs to take a look at the
content of Bartmann's seminars. He doesn't teach people about
the stock market, real estate or any other way to generate
income. His seminars take a different approach, a more
fundamental approach. He knows and appreciates the importance of
self-esteem and the powerful tools he teaches are equable
applicable to life as they are to business.

He promises "no tear-jerking or any tugging at your emotions".
Yet, how can you not be emotionally moved by his story and is it
not by allowing ourselves to be swept away by the emotional
charge of this "rags to riches" tale that gives us hope that we
too can achieve great success in our lives?

********************************
Nickolove Lovemore is a Personal Trainer, Life and Success Coach
and Speaker who works with individuals and businesses to help
them achieve success in their chosen endeavours.
http://skylinecoaching.blogspot.com

********************************
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Subscriber Article

Improve Conversion Rates – Effective Content
Halstatt Pires

Your site is fast and getting traffic, but conversion rates are
disappointing. You may have problems with the tone of your content.

Do You Believe?

You must have passion for the product or service you are
providing. If you don't believe in it, why should visitors to
your site? A lack of belief will result in weak content and poor
conversion rates. If you are selling quality, you are doing the
prospect a favor. The tone of your site should reflect this in
the content.

To effectively convert prospects, every entry page of your site
must tell visitors:

1. What you offer,

2. How they will benefit, and

3. Demand they take action.

Entry Pages

Many sites have conversion problems related to entry pages. Most
people automatically envision the home page as the sole entry
path to the site. Sweat, blood and tears are spent making the
home page just write. Conversely, a fraction of the same effort
is applied to internal pages. This is a fundamental mistake.

If server statistics are checked, you may be surprised to find
significant amounts of traffic entering your site through internal
pages of your site. Yes, a large percentage of visitors are entering
the site without seeing the home page. If your "hook" is only
on the home page, your conversions will suffer. Make sure you have
a concise summary of your service and the benefits on every entry
page to the site and conversions will improve.

What You Offer

Tell visitors exactly what you do with the first sentence. Don't
be subtle. You only have a few seconds to get their attention.
Don't waste it. The opening sentence should read something like,
"At XYZ, we offer quality tools at wholesale prices." Bam! The
prospect knows exactly what you are offering and if it fills
their need.

Benefits

Tell your prospect how they will benefit from doing business
with you. Don't assume they understand it. Again, be blunt with
something like, "You save money when you buy from us because we
have a low overhead and free shipping." Bam! Now the visitor
knows you sell tools at a low price. This combination should
result in shopping activity if they have any need for the tool
products.

Demand Action

What do you want prospects to do when they visit your site? At
the end of your content, make sure you tell them. "Click here to
order" is a perfectly fine statement, but adding a benefit is
optimal. "Click here to order with free shipping" is a superior
demand. Regardless, make sure you tell them what to do and make
it is easy as possible to take the requested action.

If you are offering quality, you are doing clients a favor. Make
sure the tone of your site reflects that fact.

**************************
Halstatt Pires is certified as an expert author on Internet
marketing articles. Halstatt owns a San Diego based Internet
marketing and advertising company and offers flexible services
designed to meet your business goals. His Internet marketing firm
is a one-stop source providing comprehensive solutions.
http://www.marketingtitan.com/

**************************
Today's Tip On the Opportunity Worth Checking

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As you may already know, finding and implementing good Internet
marketing and advertising for your web site definitely has its
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you've already realized that ...

Search Engines can definitely send you a lot of targeted traffic,
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Today's Tip On the Book Worth Having

The Death of The Salesletter:
Web 2.0 and Its Impact on The Future of Internet Copy

With so much talk about the huge changes expected in 2007, Michel
Fortin tried to find the answer to the question whether it will
be the death of a classic sales letter.

The report is excellent as everything Michel does. On 51 pages
you will learn what to do about your sales letters, find lots
of useful information and will definitely appreciate this report.

You can download it free here:
http://www.thecassiopeia.com/WebLions/deathofthesalesletter.html


Today's Tip On Software Worth Using

Learn What Search Engine Spiders See When They Visit Your Site!

Have you ever wondered exactly what those search engine spiders
actually see each time they visit your website?

Wonder no more..... this useful little onine tool will scan your
page and show you the results, as well as provide useful page
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Tweak your site accordingly and increase your site profits!
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Today's Tip On Learning

Get $97 Training Manuals FREE:
Affiliate And Traffic Secrets PLUS Affiliate Organizer!

I have a special offer for you today: Nothing to buy, so put your
wallet away. :o)

I was given the "Thank You Page" for Derrick VanDyke's newly revised
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The package includes:

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You can download the whole package here:
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Today's Promotional Tip

Start using Widgets, Blidgets!
Wigetbox widgets make blogging better, smarter and easier.

Widgets are a superb promotion tool you can set up in minutes and
let it work for your site and/or blog. Widgetbox is a directory
and syndication platform for web widgets for blogs and other
webpages.
The widgets work with TypePad, WordPress, Blogger, MySpace as well
as most other blogs, sidebars or websites. No plug-ins are needed,
and they're free!

Check Pathway To Success Widget and get yours here:
http://www.thecassiopeia.com/pathwaywidgets.html

or here (right sidebar):
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Today's Useful Tip

Learn More About Internet And Start Using It To Your Profit!

An international website featuring up-to-date free worldwide
Internet Usage, the Population Statistics and Market Data, for
over 233 countries and world regions.

This site is a useful resource for international market research,
containing Internet statistics, broadband penetration, world
population data and global trade information.
Web site is updated frequently.

Visit here:
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Today's Special Tip

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You Do Not Want To Miss This! Build Your Squidoo Lens!

A lens is one person's view on a topic that matters to her. It's
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someone is looking for recommended information, fast, your lens
gets him started and sends him off in the right direction. It's
a place for searchers to start, not finish.

Build one lens, build a hundred. It's fast, fun, and free.
(And you could earn a royalty-- for you or for charity). Tens
of thousands of lensmasters are getting traffic, credibility,
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It's free. Start here:
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*************************
The victory of success is half won when one gains the habit of
setting goals and achieving them. Even the most tedious chore
will become endurable as you parade through each day convinced
that every task, no matter how menial or boring, brings you
closer to fulfilling your dreams.
Og Mandino

*************************
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