Pathway To Success
Published since 2000
Volume 7, Issue No 5, 11th March 2007
Publisher Irena Whitfield
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Mark Twain


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Contents

1. Today's Feature Article by Eric Graham
2. Today's Tip On Motivational Reading by Irena Whitfield
3. Subscribers' Corner by Larry Dotson
4. Today's Tip On the Opportunity worth checking
5. Today's Tip On the Book worth having
6. Today's Tip On Software worth using
7. Today's Tip On Learning
8. Today's Special promotional Tip
9. Today's Useful Tip
10. Today's Special Tip


Today's Feature Article

Why the heck is your website not selling more? It could be your eyes…
Eric Graham, "The Conversion Doctor"

If you're anything like most online marketers or website owners,
you've probably tried every tweak, trick and technique you can
think of to get your website to sell more.

Maybe you've even had a few successes and actually improved your
conversion rates a bit.

Yet deep down inside, you're positive that your site is capable
of so much more. You just know that with the right changes and
improvements you could be converting a ton more visitors into buyers.

But the problem is… You've hit a brick wall and just can't figure
out what to change or tweak.

Perhaps it's time you tried a new pair of eyes!

Think about it… You've probably looked at your website a thousand
times. You simply have too much knowledge about your products,
your company, what you do and what you offer, to effectively see
your website through a first time visitors eyes.

That's where an impartial and independent evaluation of your
website can give you a valuable, fresh perspective.

In many professions, getting an outside, second opinion is a common
practice.

So how can you get an outside opinion about your website?

You have several options for finding that "new pair of eyes".

You can ask your friends and family to take a look at your website.
They may notice a few details you've missed, like typos or other
simple errors. The main problem with family or friends is that
they are often reluctant to tell you what they really think simply
because they don't want to offend you or hurt your feelings.

You can post a message to an online forum or discussion group
asking for feedback on your website. There are even categories
in some popular forums specifically designed to request feedback
for your site.

This is often a better option than family or friends, because you
tend to get a broader cross-section of opinions and the forum
members are less likely to sugar coat the feedback they give you.

But, there is one major draw back to either method of requesting
feedback… The input you get about your website from family,
friends and even forum posters will simply be based on opinions
or "feelings", not on expert, tested and proven techniques or
advanced sales psychology.

Basically… They may not know what the heck they are talking about!

Another method for getting outside feedback is to conduct a survey
of your existing website traffic. This is often one of the best
options to get constructive feedback on how to improve your website.

I frequently help my coaching and consulting clients conduct surveys
of their website visitors as part of their conversion rate
improvement
programs. Your final option is to find a company or consultant
offering professional website evaluations or critique services.
The benefit here is that in most cases a professional will give
you a much more comprehensive evaluation of your website than you
will get from friends, family or your website visitors.

However, the main problem with the "professional" route is that
almost all of the companies offering this type of service are web
design companies. So the "evaluation" you get is usually just
a disguised sales pitch for a full website redesign.

(Not to mention the fact that most web design firms don't have
the first clue on how to convert website traffic into buying
customers…)

But if you screen website evaluation providers carefully you can
find a few that will give you some outstanding recommendations.

Here are a few questions to ask anyone you hire to evaluate your
site.

What is your background? (You want them to say they are marketers,
not graphic or web designers, they need to understand sales
psychology.)

Are your recommendations based on actual split test results?
(Often the recommendations you will receive are based on theory or
"one size fits all" best practices. Not on the results of actual
testing, on actual websites.)

What kind of results have you produced for previous clients?
(You want them to show you case studies or testimonials from clients
who have achieved measurable results.)

How much time and money will it take to implement the
recommendations?
Is this just a sales pitch for some ten thousand dollar website
redesign? (You want to make sure that the recommendations are
going to be easy and affordable for you to implement.)

Done properly an outside, independent evaluation by a professional
website evaluator or conversion rate improvement expert can
significantly boost your websites sales. (As long as you take
the time to make sure you've found a good one.)

So if you're out of ideas for improving your site… Go out and get
a fresh pair of eyes!

********************************
About The Author Want a fresh pair of expert eyes to look over
your website? Known to an elite group of online marketers as
"The Conversion Doctor", Eric Graham can improve the conversion
rate of ANY website... Guaranteed! (...or he'll pay YOU $250!)
Visit his site to learn how:
http://www.thecassiopeia.com/conversiondoctor.html

********************************
Today's Motivational Reading

How to Make More Money Fast!
Irena Whitfield

The other day I came across a survey asking people about their
earnings online. I was shocked to learn that 98% earn as little
as $100 a month!

This figure is very alarming if you realize that sales of books
and courses amount to millions and billions of dollars.

In other words: it means that the people earning this little pay
their money to learn how to earn more without actually achieving
it.

Nothing is wrong about buying books and courses which teach you
things you don't know.

BUT that's not all. There's more to it:

1. To read, study and apply what you buy: however obvious it may
look, my experience with most people coming to me for advice shows
that it's not the case. People are used to buy and download every
possible manual, book and course and forget it. Change it.

2. Build your action and achievement: if there's something I love
about money and investments is compound interest. Nothing has the
power of compound interest! And exactly this power can easily be
applied to any action. Start with little actions. No one says it
must be perfect - (it will never be) - and apply compound interest
force onto it. Before long you will see miracles happening.

3. Expand: your actions and earnings will acquire momentum and
the only things necessary will be:

- to teach your money to work for you ie get the right leverage
- to manage your money right ie not to lose it but create the true
wealth.

I can assure you that it's not complicated: realize what you want
and focus on it, stop chasing secrets and start doing.
At once!

********************************
Irena Whitfield is the Internet Business Consultant for 3rd
Millennium you need if you want to succeed online!
Get her new Financial IQ Guide and start NOW!
http://www.thecassiopeia.com/ePublishing/FinancialIQGuide.html

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Subscriber Article

Secret Marketing Strategies Exposed!
Larry Dotson

The following article includes five secret marketing strategies.
The most important thing is to study each marketing strategy
with an open mind. The more you understand about any strategy,
the more useful and beneficial it will be. A careful reading
of these strategies could really make a big difference in your
profits.

1. The "Sell And Raise" Strategy

The "make at least (no.) affiliate sales and I'll add another $(no.)
commission to each sale..." strategy tells your prospects that
they can make a higher commission rate if they reach your sales
goal. It will really motivate them to promote your affiliate
program and give them something to strive for.

2. The "Reader Warning" Strategy

The "warning: just reading this letter could give you (a physical
reaction)..." strategy tells your prospects that reading your
sales letter could give them chills down their spine, goose bumps,
the shakes, etc. People will want to read it to see what type of
information could possibly do this to them.

3. The "Negotiation" Strategy

The "after hours of negotiating I finally talked (business person's
name) into giving you a special deal..." strategy tells your
prospects you gave up a lot of your personal time to get them
a discount. They will appreciate that and likely respond to the time
you gave up to save them some money.

4. The "Beta Version" Strategy

The "if you order the beta version now, you will get a (no.)%
discount..." strategy tells your prospects they will get a copy
of your product that might contain a few bugs but will be cheaper.
You could always tell them they will get the final version of your
product when it's complete.

5. The "Do The Math" Strategy

The "quality product + affordable price = great value..." strategy
tells your prospects a single math equation that will help them
understand just how good of a deal you are offering. Sometimes
presenting your offer as something other than a normal sales pitch
will persuade them to buy.

I hope that reading all five of these strategies was both educational
and inspiring for you. The day will come when one or more of these
strategies will have a beneficial impact on your business.

Keep in mind that marketing can change over time, so be sure you
keep up to date with the latest marketing strategies. The more you
know about marketing, the more successful you will become.

**************************
Grab 500 Secret Marketing Strategies For NO Cost!
http://www.thecassiopeia.com/500marketingstrategies.html

**************************
Today's Tip On the Opportunity Worth Checking

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Today's Tip On the Book Worth Having

New Financial IQ Guide Is Out!
The essential basic financial education for everyone that wants
to master their money, avoid financial disasters and create true
wealth.

In the life of everyone there are periods when not everything
goes the way one imagines.

The reason? Not proper money management is one of the most common
causes.

Solution? In many cases it is sufficient if one realizes how easy
it is to get the right information, change a couple of money habits
and the trick is here.

However impossible it seems, IT IS this Easy!

And that's exactly the reason for this Financial IQ Guide:
This common sense taps into the subconscious Financial Genius
to develop necessary Financial Intuition and helps to take immediate
control of finances, have money work and create the true wealth.

Check it here:
http://www.thecassiopeia.com/ePublishing/FinancialIQGuide.html


Today's Tip On Software Worth Using

Problems With Accounting?
Get Dynacom Accounting FREE!

Starting up a business involves so much that accounting is often
put aside due to lack of time or funds. However, starting out
on a good foot with the aid of a software, even if only for invoicing,
can help avoid many problems, including future difficulties
with the government.

This is why Dynacom has produced its Startup Edition, a free
accounting software that includes the complete and professional
features that will not only allow you to ensure a healthy management
of your business but will make it easy to move up to an advanced
edition in our full range of products without losing any data!

Where's the catch? Does this offer seem too good to be true?
Be assured, there's no catch.

Dynacom is offering a free software in conjunction with its
affiliated partner program simply to make its product line even
better known.

The FREE Startup Edition provides business-basics accounting
software functions for sales, purchasing, payroll, bank, and general
ledger… in a format that is easy to learn and effective to use.

- Complete accounting software
- No time limit
- No transaction limit
- No intrusive publicity
- Unlimited free technical support

Available modules:

- Bank
- General Ledger
- Payroll
- Purchases
- Sales
Learn more and download free here:
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Today's Tip On Learning

Want To Learn How To Make Use of Your MySpace Community?
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People earn thousands of dollars from their MySpace community. If
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Stop it and try something that does!

If you sign up for The Space-Invader's Newsletter you will get
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Today's Promotional Tip

Have You Ever Dreamed About Generating 2,500,000 Unique Visitors
To Your Website Every Month (Not A Year)?
Get Traffic Manuscript by Kelvin Hui!

What is this Traffic Manuscript?
The simplest way to describe: this is a manuscript which records
Kelvin Hui's speech delivered in a Japan Web Publishing seminar,
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However, this book wants to help newbies as well, so very
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Have you heard of Kelvin Hui before?
Probably you haven't, because he is a very low profile underground
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How successful is FriendEarth?
It has become a *Top Global 500* websites in the world
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If you want to learn the strategy that drives 2.5 million visitors
every month, you have to pay full attention to this book.

Download the FREE PREVIEW of Traffic Manuscript by clicking here:
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Today's Useful Tip

Want More Traffic?
Submit your site to 350 search engines!

iSubmit is a SEO (Search Engine Optimization) and Search Engine
Submission company that will analyze your website and critique
you on how well it will rank on crawler based search engines.

iSubmit Search Engine Submission service will submit your website
to over 300 search engines and directories through their free
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Check it here and start your trial at once:
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Today's Special Tip

Problems With Your Dog?
Learn How To Get Your Dog To Listen To You Anywhere You Go!

We can help you solve dog behavior problems. Imagine - dogs
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in the past! Stop using old inefficient techniques, and learn how
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Check it here:
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*************************
Sooner or later, those who win are those who think they can.
Richard David Bach

*************************
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