Pathway To Success
Published since 2000
Volume 7, Issue No 6, 25th March 2007
Publisher Irena Whitfield
iwhitfield@...
http://www.thecassiopeia.com/
Subscriber Count: 138,500+


People become really quite remarkable when they start thinking
that they can do things. When they believe in themselves they
have the first secret of success.
Norman Vincent Peale


With 'Pathway To Success' you are receiving only top information,
reliable and proven resources, never anything just to make
a couple of dollars at your expense. However, to make full use
of the resources, get fast ahead of your competition and have your
business and profits grow, you should read, apply and follow
the information you receive.

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Editorial:

Wonderful Publishing Sunday, my valued Readers!

Except for another batch of superb resources, articles and tools
I have two important points for you today:

1. In the 1980's Howard Ruff made a lot of people rich with the most
successful financial newsletter of that time RUFF TIMES. He has
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Enjoy Today's Issue and have a profitable fortnight before I talk
to you again.


Sincerely,

Irena Whitfield
Your Publisher

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Publishing dates
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Next Issue is supposed on 8th April 2007.

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Contents

1. Today's Feature Article by Jason Lee Miller
2. Today's Tip On Motivational Reading by Mike Brescia
3. Subscribers' Corner by David Leonhardt
4. Today's Tip On the Opportunity worth checking
5. Today's Tip On the Book worth having
6. Today's Tip On Software worth using
7. Today's Tip On Learning
8. Today's Special promotional Tip
9. Today's Useful Tip
10. Today's Special Tip


Today's Feature Article

20 Things To Remember For Good Web Copy
Jason Lee Miller

1. Tight writing. That doesn't mean bad or easy writing.

2. Copy of about 600-800 words is better for SEO and catching
the long tail of search.

3. Title – Subject – Support, in that order, like subject, verb,
object.

4. Titles should be snappy and informative – clickable, but clear.

5. Leads (first sentence or paragraph) should get to the point.
Tell the reader what the article's about first thing.

6. No fancy, wordy intros where it's not clear what you're
talking about.

7. Information beats fluff every time. Pretty is for books and
newspapers (and only sometimes).

8. Information does not beat style every time. Style keeps people
awake.

9. Sans serif fonts are easier and faster to read on computer
screens.

10. White space is awesome – even better than big, pretty pictures.

11. Content should be scannable.

12. Think in bullets and subtitles.

13. People like lists.

14. Pictures should be specific and informative, not generic,
decorative and ad-like.

15. Photos should be relevant to content.

16. People in pictures should look friendly and approachable
(and have their whole head).

17. Photos should be full body if possible (so guys can check out
packages and stuff).

18. Spell stuff right. It makes you look smarter.

19. Grammar IS important. Unless you're not really a professional.

20. Online press releases should be even tighter than Web copy.

********************************
Jason Lee Miller is a staff writer for WebProNews covering technology
and business:
http://www.thecassiopeia.com/WebLions/Pathway/Resources/20tipwebcopy.h
tml

********************************
Today's Motivational Reading

Believe You Can and You Will!
Mike Brescia

What could I and should I be absolutely certain about?, isn't
that a great question. I talk a lot about momentum and belief
in yourself getting on a positive roll. Because if you believe
that you can do something, you often miraculously get some other
world ability to do it even if you've never done it before. And
if you fall down in your attempt, if you believe that the slip up
was nothing more than a delay instead of a denial, then you'll get
back up and keep going. Sometimes, if the flame grows bright enough,
even the very casual observer can notice a change in someone that
switches from lack of belief to out and out passion for success.

If you're not a sports fan, read the rest of this article and ignore
the sports references. It's actually a discussion about our topic
BELIEF! Years ago I watched an NBA playoff game between the Milwaukee
Bucks and the Philadelphia 76ers. The Bucks were up by 16 points!
It was looking to be a blowout But the 76ers never lost their belief.
Their top scorer, Allen Iverson, was having possibly the worst
scoring night of his life, but he was an animal on defense.

Their coach at that time, Larry Brown, was imploring them to believe.
Sure he talked X's and O's. I mean, they had to run plays. But
he was jumping up and down on the court. Pleading with his team
to keep up the pressure, to run down every loose ball, to make
every pass as important as if it were the last one of the game.

Nothing but emotion. He knew they could do it as long as they didn't
lose their faith. He knew that they were as good as the other team.
He didn't have to explain the basics of basketball. He knew his only
job was to keep their heads in the game. So did he get down on them
when they made bad passes? Nope. He said, "C'mon. That's not like
you. You can do this!"

They responded. They started to believe. By the 4th quarter they
had tied it up 63-63. The crowd was going crazy. Momentum. It's
nothing but emotion. When things go right they tend to stay going
right, don't they? But when things go wrong, the same rule applies,
huh?

The interesting thing in the game was that as the emotion was
exploding for the 76ers, the Bucks suddenly became doubters missing
shots, making bad passes, and worst of all, making stupid fouls out
of anger. Their first half smiles turned into angry scowls. It was
an incredible thing to watch. They had completely lost their belief
in themselves. It was an amazing display of momentum shift and a
great
example of how powerful a force it is in life. Philadelphia responded
to all those fouls the Bucks were making to hit 22 free throws
in a row and won 89-88.

A big lesson here is that you can have a lot of things going wrong
and still get your outcome if you don't give up. Had the Bucks made
just one more pass, or just one more basket, or if they had made
just one less stupid foul out of frustration, they would have won.

When I was selling face to face every day, it was often at the last
second, when I had emptied my mind and giving my prospect EVERY
reason I could think of why they should get my solution that they
finally said, "Well, all right. You sure do believe that you can
help me. So I'll do it." It's at that point in my life that I
learned that I should never give up. Never, Never, Never. Ever.

If you can only take today And get yourself to believe in your
ability to do whatever it is you're doing a little faster, a little
better, and with a little more enthusiasm, momentum will shift
in your favor. Watch it work. Soon YOU'LL go from the scowl to
the winning smile.

Success and happiness always starts between your own two ears.
Don't wait. Begin right now and throw that smile on, and keep
thinking all day, I can. I can. I can. Every hour. "I can." Eating
lunch. "I can." Before you pick up the phone. "I can." And you will.

WINNING BELIEFS:

-- I believe in myself, and it shows

-- My confidence is growing today

-- I've dissolved the habit of ever giving up

-- My resolve to win is strong now

EMPOWERING QUOTE:
Doubts are more cruel than the worst of truths. -Moliere

********************************
Mike Brescia is the creator of the world-renowned Think Right Now!
Accelerated Success Conditioning Programs: what if you had the same
minute-by-minute thoughts as the super successful? Mike Brescia
has developed the ultimate mental conditioning programs that can
help anyone wipe out intense fears and enjoy huge successes in all
areas of life. Check it and get a unique free ebook here:
http://www.thecassiopeia.com/CassiRecommends46.html

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Subscriber Article

10 Things You Should Be Monitoring On Your Website
David Leonhardt

Every business needs to know how it is doing. That's the idea
behind exit surveys, customer feedback forms, suggestion boxes and
other devices. Without feedback from the customer, monitoring
inventory, expenses, revenue and other benchmarks, a business can
take a quick slide down a slippery slope, without the owner ever
seeing it coming – or being able to stop the slide.

Webmasters also have things they should be monitoring on their
websites. Most of these can be classified as traffic related or
server performance related. Here is my top ten list.

1. Traffic totals. You want to know how much traffic you are
generating. If the line on the graph is heading down, you know
you have to find out why.

2. Referrers. It's not enough just to know how many visitors you
are getting. You need to know where they are coming from. I
discovered I was getting a lot of visitors from a Thanksgiving
site. They were all being funneled into my Thanksgiving
Happiness article. Suddenly I knew I should get more links from
other Thanksgiving sites. Valuable information.

3. Searches. Much to my surprise, my happiness site started getting
a ridiculous number of hits from the search for "hairdressers".
It just so happens I wrote a humor column on a hairdresser
experience. I was surprised to see it getting so much traffic
for such a generic, competitive search term. If that had been a
term of a little more relevance for me, this information would
have lead me to properly optimize the page and get even more
traffic.

4. Pages viewed per visit. If people visit only one page per visit,
you have some work to convince them to visit more pages, like
those that make you money.

5. Pages visited. So you threw up on your site something cool as
an add-on. How were you to know that other webmasters would link
to it and send a whole bunch of traffic your way? Well, now you
know, so add some copy to the page to pull visitors into the rest
of your site.

6. Forms. Are they all functioning? A good website monitoring
service can keep tabs on them for you. The last thing you want
is to have lost hundreds or thousands of subscribers because a
sign-up form stopped functioning

7. Shopping carts. Slow and complicated shopping carts are
responsible for an estimated $25 billion in lost sales. Make
sure yours is functioning properly. A good website monitoring
service can watch this for you, too.

8. Download speed. Clear your cache and test your pages. Hmm.
Maybe those images are a bit large. Time to compress them, or even
remove some. Remember that some people are on a much slower
connection than you are. I use a satellite connection sometimes,
but when I don't, my connection speed is 28K.

9. Server speed. Are there problems with server speed? Maybe not
where you are, but on the other side of the world. Global website
monitoring can alert you to a transatlantic connection problem,
so you can take it up with your web hosting service.

10. Server accessibility. All the web hosts promise 99%
accessibility. But is that for real? Who monitors them? By one
estimate, 75% of inaccessibility is not on the hosting server,
but rather on the Internet's backbone network and in global
routing. A global website monitoring service can help identify
the problem, so that you can work with your web hosting company
to resolve it before too many sales are lost.

11. Fun. If you are not having fun, audition for that drummer
position in the local band. There is no point spending your life
doing something that bores you. Webmastering should be fun.

**************************
David Leonhardt is a freelance writer, and an online and offline
publicity specialist. Contact him at: mailto:info@...
Executive class website monitoring:
http://www.dotcom-monitor.com
More server side topics at:
http://www.monitoring-central.com

**************************
Today's Tip On the Opportunity Worth Checking

Your Own Dropship Business!

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- Unlimited Access to ALL our products at unbeatable wholesale prices!
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Plus DataFeed Plan: all 100,000 product information downloaded
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resell our products on shopping portals such as shopping.com,
shopzilla.com, Amazon.com, etc. Webmasters can also use CSV files
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Definitely worth checking if you're looking for a real business.
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Today's Tip On the Book Worth Having

Get Free Report On Making Money Online Without a Website!
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- How he got 1,149,407 unique visitors to just ONE of his web sites
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Get it all here:
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Today's Tip On Software Worth Using

Free CSS Editor!
Cascading Style Sheets (CSS) is a good way to specify the styles
of fonts and other page elements on your sites.

CSS makes it easier for you to update styles too, because when done
right, you only need to make a single change to update the styles
on multiple pages and elements. It's a great help to optimize
the size of your pages, increase the page loading speed and get
a better ranking on search engines.

Another bonus is that your visitor's browser needs to load less
data per page, helping you reduce your data transfer usage while
serving the same information. That means you'll be able
to accommodate more site visitors without having to spend more
on data transfer.

You can download a free copy for any system here:
http://www.thecassiopeia.com/Recommends/csseditor.html


Today's Tip On Learning

Awaken Your Power of Intention!

I myself am a big believer in the power of intentions. All my
life I've been working in the name of 'An Intention' of mine and
the only thing I can tell you: it always works.

However, the more people I meet, especially the ones seeking
their purpose, their success or even motivation or business ideas
the more it becomes obvious that the most important force is the
intention. But you must know how to make your intentions work
for you.

And that's the reason I want to recommend you this excellent Alan
Tutt's 33-minute audio Awaken Your Power of Intention.

In this recording, Alan explains:
- what Power is
- the best way to think about Power in order to get results
- how the Power of Intention compares to the Power of Belief
- the key factors that make the Power of Intention work
- how you can improve your ability to tap into the Power of Miracles
- the exact process that directs Power to manifest your desires
- Alan also guides you through a couple of exercises that train
your mind and your spirit to tap into Power and then to direct
that Power towards what you want to happen in your life.

Just by listening to this recording, you will find yourself
automatically tapping into Power and directing it towards manifesting
a desired new reality.

As Alan says in 33 minutes you will be able to perform miracles.
Start now!
http://selfhelp.thecassiopeia.com/

P.S.: You will find a great software helping you set and achieve
your goals.


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Today's Useful Tip

Free Online Website Optimization Tool

Even though many people think now that site optimization and
especially page speed is not much of an issue any more because
most of the Internet users are on fast connections, the opposite
is true.

Website Performance and Web Page Speed Analysis are still essential
for many reasons. Here you can use excellent online tools to improve
your website performance.

You only enter your URL to calculate page size, composition, and
download time. The script calculates the size of individual
elements and sums up each type of web page component. Based
on these page characteristics the script then offers advice on how
to improve page load time.

Check it here:
http://www.thecassiopeia.com/websiteoptimization.html


Today's Special Tip

Pay Per Click Advertising Gone Free!
It's hard to believe but it's true, there's a new shopping
search engine that offers free targeted search advertising.

We all know that search advertising is the best quality of online
advertising available. It'd almost be a sin for me not to share
this with all my friends looking to market their businesses online.
So, here I am sharing it with you.

Take the time to learn about this unique opportunity:

The Internet has opened up a world of possibility for anyone
with a dream of starting their own affordable business, be it an
80-year-old monk in Tibet to a stay-at-home mom in Kansas. Once
their website is out, the key is finding inexpensive advertising.

Until now, most search engines feature pay-per-click advertising.
Though certainly an effective marketing tool for any web business,
it can also stir up fierce competition for bids on certain keywords.
As for small business owners, they are often left in the dust
of larger ventures with better strategies and more money. They are
unable to make a return on investment and eventually dissolve.

Jigadig Search Engine offers a solution: why should smaller
businesses lose the opportunity to take advantage of sponsored
search advertising, called by many the most effective method of
online marketing? So, Jigadig search engine will appeal to 120
plus million auction search engine shoppers online, with
the revolutionary feature of the Friend Network, which enables
users to shop with friends.

Jigadig Search Engine developed an innovative keyword-sponsored
search advertising system that is absolutely free, with affordable
options to upgrade. Other innovative sites like Google, YouTube
and Yahoo rely on word of mouth, users like you, to attract
traffic. You've helped them achieve their success, yet they take
all the profit from the advertising. With Jigadig Search Engine,
you earn your share of advertising by telling others about it,
and the resulting domino effect from user to user builds an ever-
expanding network and adds to your share of targeted traffic.

Jigadig Search Engine owners say:
It's true, we could have gotten investors and spent millions to
attract shoppers, then opened up a full pay-per-click system
like every other search engine. Why didn't we? Because it's
important to us to give small businesses a shot, and help keep
the Internet a place where everyone and anyone can profit with
their own online business.

Now it's up to you to take action. Click here:
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*************************
Faith is the strength by which a shattered world shall emerge
into the light. Helen Keller

*************************
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