Pathway To Success
Published since 2000
Volume 7, Issue No 7, 8th April 2007
Publisher Irena Whitfield
iwhitfield@...
http://www.thecassiopeia.com/
Subscriber Count: 138,500+


Prosperity is a way of living and thinking, and not just money
or things. Poverty is a way of living and thinking, and not just
a lack of money or things.
Eric Butterworth


With 'Pathway To Success' you are receiving only top information,
reliable and proven resources, never anything just to make
a couple of dollars at your expense. However, to make full use
of the resources, get fast ahead of your competition and have your
business and profits grow, you should read, apply and follow
the information you receive.

Don't forget to collect your Bonuses at:
http://www.thecassiopeia.com/WebLions/Pathway/Links.html

HOT! Insider Tips 5, Volume 6: it contains Subscriber and
Motivational Articles PLUS all the 27 Free Reading Bonuses, all
for free and much, much more... You can download it here:
http://www.thecassiopeia.com/Portal/InsiderTips5.html

Read the Current Issue Online at:
http://www.thecassiopeia.com/WebLions/Pathway/

To be sure you get every Issue on time, please download and
install theCassi Toolbar here:
http://www.thecassiopeia.com/WebLions/theCassi1.html

To read every news from Pathway To Success Ezine Portal at once,
download our special RSS reader. It's free, absolutely unobtrusive
and easy to install and use PLUS special Bonuses inside.
Note: there were several problems lately but now everything is
back in form including the special Gifts for you. I apologize for
any inconvenience you might encounter:
http://www.thecassiopeia.com/WebLions/crsetup.html

HOT! Pathway To Success Ezine Desktop 2007 Edition!
You can download it here:
http://www.thecassiopeia.com/WebLions/PTS.html

To check what you get and pick up the password, click here:
http://www.thecassiopeia.com/WebLions/Pathway/SpecialGift4.html

In case you don't want to download it, you can start using it
by clicking here:
http://www.thecassiopeia.com/WebLions/Pathway/Resources/PathwayArchive
s.html

Today's Issue in a zipped .pdf file
(contains Special Free Reading Bonus!):
http://www.thecassiopeia.com/WebLions/Issue0707.html

What's New:
- Hot! Huge Easter 2007 Giveaway. Don't Miss out! It is now open
to the Public! Brad Smith has just launched this huge giveaway
and you can get immediate access to over 1,000 Free gifts
to build your own online business. This is a private link that
brings you directly to the site. Don't miss out!
http://www.thecassiopeia.com/eastergifts.html

- 1st April: New Subscriber Corner Articles:
1. When You Absolutely, Positively Have To Change Things
Overnight by Allyn Cutts
2. Win The Battle To Sell, Market, Advertise And Promote!
by Bob Nelson
HOT: New Contest Question. Learn the hints, answer and win!
http://www.thecassiopeia.com/WebLions/Pathway/2007Calendar.html

- Free! Michael Cheney Interview on Getting Started With Internet
Marketing. Read and get your free videos:
http://www.thecassiopeia.com/CassiRecommends98.html

Reminders:
- theCassi News: Learn every information the minute it's out!
http://www.thecassiopeia.com/News.html

- Want To Get Rid of Money Worries For Good?
Give me 5 minutes of your time, and I'll give you a lifetimes
worth of knowledge... PLUS your complimentary copy of Our Hero
Dinglebert: the Must Read Prelude to Dreams Not For Sale
PLUS a Free 5 day e-Course On Internet Marketing Strategies
$97 Value). Don't Wait to Get It All!
http://www.thecassiopeia.com/dreamsnotforsale.html

- Download a book and audio that reveal the How To Blog For Cash
Secrets and best of all it's free! Click here:
http://www.thecassiopeia.com/blogcash.html

- 1000 Questions for Couples Answered! Click here:
http://relationship.thecassiopeia.com/

- You can also read Pathway on Pathway Blog below:
http://www.thecassiopeia.com/PathwayBlog/

- New Additions: theCassiopeia.com recommends top Internet items
for both: your use and profit in a new Version.
http://www.thecassiopeia.com/theCassiRecommends.html

- Listen to Online Radio Regularly:
a new Top show every Saturday at:
http://www.thecassiopeia.com/WebLions/Pathway/0707Tips.html

10th Anniversary Competition: Win tickets to some of the most
popular attractions of the world over the next 365 days and
Help Us Celebrate 10 successful years online!

Simply register your name, email address and country of origin
and you will be entered into the monthly prize draws throughout
2007, with a chance of winning the grand prize:
a London Eye Private Capsule for you and your friends!
http://www.thecassiopeia.com/LondonEyePrize.html


Editorial:

Happy Easter, my precious Readers!

I would like to tell you about a new revolutionary Book by Mark
Joyner:
Simpleology: The Simple Science of What You Want.

Mark's Simpleology system changes lives of many people every day
and so do his books. I've been a member of Simpleology for over
a year and can only recommend it. His Book is even better: it brings
simple tips and principles to apply, simple strategies for getting
what you want asap. Check the free video and see for yourself.
Plus you will get over $7,322 in Bonuses.
Definitely worth a click here:
http://www.thecassiopeia.com/getwhatyouwant.html

Only a little request related to your articles: if you submit an
article over 800 words, please state that you agree that I can
publish it as an .pdf or send it straight in a .pdf book.
Otherwise I cannot publish it even if it is excellent. Thank you.

Enjoy Today's Articles, tools and resources and have a great and
profitable time before I talk to you again.


Sincerely,

Irena Whitfield
Your Publisher

P.S.: You can find answers to the basic questions you may
have related to Pathway, incl organizational items, article and
ad guidelines and submissions, communication with me,...:
http://www.thecassiopeia.com/WebLions/Pathway/QAndA.html

P.S.S.: If you don't get Pathway properly, it's definitely your
ISP filters. I publish exactly on the dates shown in our Calendar.
In case you don't get an Issue, please visit the below main Pathway
URL and read it online. Also, please let me know. Thank you.
http://www.thecassiopeia.com/WebLions/Pathway/

Or by autoresponders:
- mailto:ptsissue2007@...
delivers this Issue only

- mailto:pathwaytosuccess@...
automatic delivery, starts with No 25
Both contain free reading Bonuses.

Permanent Special Sales Bonus:
Would you like to discover how to become a super affiliate
for any affiliate program on a very tight budget?
Get 36 Ways to Promote Your Favorite Affiliate Programs!

Note: How to claim your sales Bonus?
Any purchase from one of my websites qualifies you for the Bonus.
It's sufficient to send me your purchase receipt to
sales@... and put 'Sales Bonus' in the Subject line.

Today's Special Free Reading Bonus:
Learn How To Develop And Sell Your Product To WalMart And Other
Retailers. Get FREE Audio CD & PDF Transcript! If you have ever
wondered if a product or even an idea you have could sell to the
world's largest retailer, now you can find out free. Get full 60
minutes of valuable content Free as a test and for a limited time
only. So don't wait and click here:
http://www.walmartsecrets.com

***************************
Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 22nd April 2007.

***************************
Did you know that subscribers to Bob Osgoodby's Free Ezine
"Tip of the Day" get a Free Ad for their Business on his Web
Page? Great Business and Computer Tips - Monday thru Friday
Instructions to place your ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm

Contents

1. Today's Feature Article by Jen DeTracey
2. Today's Tip On Motivational Reading by Gary Bartlett
3. Subscribers' Corner by Chris & Ted Morgan
4. Today's Tip On the Opportunity worth checking
5. Today's Tip On the Book worth having
6. Today's Tip On Software worth using
7. Today's Tip On Learning
8. Today's Special promotional Tip
9. Today's Useful Tip
10. Today's Special Tip


Today's Feature Article

Top 7 Masterful Marketing Tips
Jen DeTracey

Marketing is essential to growing your business. Here are 7
useful marketing tips that will help you get focused.

1. Avoid the "Splatter Approach" to doing business. You can't be
everything to everyone. Narrow your company focus to marketing
to a specific type customer or customer group. This will save
you both time and money.

2. Under promise and then over deliver. Be clear with your
customers as to what you can deliver and by when. Build in a
buffer zone so that you can always aim to exceed their
expectations.

3. Be able to describe your business in 30 seconds or less. If
you cannot clearly describe your business to yourself, how will
others know and understand what your company does.

4. Repeat business is one of the keys to success. Focus on
developing business relationships that will bring good customers
back time and time again.

5. When creating or revamping your web site, survey your
customers to determine what they would find useful. They will be
happy to tell you what sorts of content and information would
benefit them most.

6. If you are spending money on marketing and your company is
not generating more business, then you need to assess your
message and who you are targeting. Tweaking both of these can
make a big difference.

7. Business cards are essential to doing business. Give them to
all your staff as they inexpensive to produce and a great
marketing tool.

********************************
Jen DeTracey spearheads Buzz Marketing and Consultants and
Businesswoman Books. Jen works with small business owners that
are already successful yet want to get and keep more customers.
Jen is an author and a speaker. You can now get Jen DeTracey's
ebook Don't Forget Your Underwear: Success Strategies for the
Self-Employed Woman. This ebook is available as a complimentary
download at http://www.businesswomanbooks.com or for more info
on marketing go to http://www.ideasondemand.com. For more
information you can reach Jen at 604-255-2098.

********************************
Today's Motivational Reading

Top 7 Steps To Turn Any Business Situation Around
Gary Bartlett

This is a simple, systemic process for surfacing and resolving
the core issue in any challenging situation.

1. List the issues, concerns, obstacles and problems that make
the situation challenging. List as many as possible.

2. Find the common theme or repeating pattern across the items in
your list. (Yes, there is always a common theme!) This theme
will be the core issue -- the performance-limiting problem.

3. List as many ways of solving that performance-limiting problem
as you can think of.

4. Find the common theme or repeating pattern across the items in
your list. (Strangely, there is always a common theme!) This
theme will resolve the core issue and deal to all the others at
the same time.

5. List the ways in which people in the situation will have to
change their way of going about things to make the solution work.

6. Find the common theme or repeating pattern across the items in
your list. (If you've got this far, you'll have come to expect
there to be a common theme!) This theme will be the mindset
change program that people will be able to practice to help them
acquire the new habits that are needed to improve the entire
business's performance.

7. In due course your solution will have solved all the problems
it is able to solve and all that will be left is those it can't.
Time to return to Step 1 and start the process all over again.

********************************
Interested in a new approach to challenging business situations?
Read an online intro and download a free eBook at our site:
http://www.probsolv.com

********************************
If you like our Ezine, please rate it at the Cumuli Ezine Finder
http://www.cumuli.com/ezines/vte.html?ez=pathto
********************************

Subscriber Article

How Would You Like A 90 Percent Sign-up Rate From Advertisements?
Chris & Ted Morgan

How many times have you sent your advertisements and it seemed
like no one was listening. Well, there is a way to increase your
response rate by augmenting just two aspects of your advertising
strategy. There is a way to make your readers signup and stay in
your database like adding glue to your messages.

The trick is in the caliber of the audience (your target market)
that you are sending your advertisements to and your
communications like sales-letters and the like. You want to make
sure you send your advertisements to people that are predisposed
to want what your business establishment represents to them.

For instance, if you are selling chocolate, then the target
market you should send your advertisements to would be chocolate
lovers. The objective is to find people that literally love
chocolate; those people have a proven passion for chocolate and
anything to do with chocolate.

Once you have located your market, give them a reason to believe
that you are the answer to their problems about chocolate. This
is the most critical element that begins the snowball rolling,
you must communicate effectively or they will drop you like a
hot rock.

What are the communication vehicles you are using, T.V., Radio,
newspapers/magazines, free & paid ads, on your website, flyers,
drop cards etc.? Use your advertisement writing and marketing
skills and discover the best vehicles to promote your business.

You will need to write a sales-letter that can be used in any of
the advertisement mediums you intent to use to promote your
business. In other words, your sales-letter must to be able to
get your thoughts across to your market in any medium you choose
to promote in.

Note: Your advertisements should be well balanced, use some
online and off line venues as well as some free and paid
advertisements. This is really where the rubber meets the road
as far as your advertising and marketing are concerned. If you
do this well, you are well on your way to success.

Your ad should have the effect of making your readers unbalanced.
When they get in contact with your advertisements, no matter
which venue they see it in, they must react to it immediately.
Message writing is a skill that gets better and better the more
you write.

Once you start growing your list/database, your next hurdle is
to make it more responsive. Serve them well by over-delivering.
Do all you can to bond with your list. This single skill will
help you to optimize your list into a well-oiled revenue maker.

One final note, you should always take every opportunity to hone
your letter writing skills. The sales-letter introduces you and
your business to your target market. Did you know that first
impressions are paramount in business? You only get one chance
at making a good first impression.

**************************
Chris & Ted Morgan say, Start your Successful business building
the right way. Ask for our free CD & report that shows you how.
Chaos 2 Cash (24hr)Recording 1-800-931-4906 Ext.54
http://www.mywavepage.com/ctmorgan/spellbound.html

**************************
Today's Tip On the Opportunity Worth Checking

Special Opportunity!
Derek Gehl Promises You the Success and Financial Freedom
... Or He'll Pay You $500.00 to Test This!

If you've always wanted an Internet business, but you've been
stopped by hurdles like no website and no product idea, I have
extremely exciting news...

After months of effort, Derek Gehl and his team at the Internet
Marketing Center have finally developed a proven, guaranteed, and
realistic SYSTEM that even a computer dummy can use to start a highly
profitable Internet business, in one of the HOTTEST growth industries
in North America...

... And Derek is willing to pay you $500.00 to test it for him.

No, this isn't some deal where he gets you to re-sell his products.
And yes, it will require some time and effort on your part.

Because while Derek can't actually do this FOR YOU (that *would*
be the ideal scenario), he's taken everything he knows about achieving
wealth on the Internet, including all the same secrets he's used
to generate over $50,000,000.00 in online sales, and he's boiled
them down into an extremely concise but complete SYSTEM that will
allow you to...

... Finally, start an Internet business you love, and leap
from $0 to potentially earning a six-figure income or more
with blinding speed.

Of course, you may be wondering... will Derek's SYSTEM work
for you? His track record says "yes" -- but he realizes you may
be skeptical, so he's willing to pay you $500.00 to find out.
http://www.thecassiopeia.com/warpspeed.html


Today's Tip On the Book Worth Having

FREE $995 Credit Mastery Course:
No Catch, No Gimmicks, No Kidding!
Dr Tim speaks and teaches from his personal experience and
everything included in the course works.

This course is actually 4 courses in one and covers:

1) How to Get Out of Debt & Improve Personal Credit
2) How to Establish Business Credit (even if your personal
credit is shot)
3) How to save $1000's in taxes
4) Asset & Wealth Protection

You are getting 12 months of personal coaching from a professional
with a doctorate degree (and a genius IQ) with some of the most
valuable information you could ever possess.

Click here and learn as much as you can:
http://www.thecassiopeia.com/creditmastery.html


Today's Tip On Software Worth Using

Digital Delivery the Smart Way!
The chances are, someone has downloaded your product for free today...

It's Time To Stop It... Learn How To Stop Yourself From Being
RIPPED OFF, While Using The Power Of Automated Digital Delivery
To Dispatch Your eBooks And Software INSTANTLY and SECURELY,
Saving Yourself Time, Embarrasment, And Hundreds Or Even THOUSANDS
Of Dollars Per Year For One VERY Low Price of FREE...

The miracle is called SmartDD and it uses a really clever method
to 'hide' my download files. It works if you're selling digital
products on a website or even through eBay.

It takes maybe 60 seconds to add a new item, and then you can just
forget about ever having to look at it again, as it's all done
automatically when you get paid. Think about it: you can sell
the same item over and over again, and all you have to do is add
it once!

And the link that's sent out as an email can be a one-off download
per customer if you want it to. What I mean is, you can set it so
that your customers can each download your product as many times
as you like - 1 or 1000 - it's up to you.

So even if they post the link in a forum, it will only work a set
number of times before it stops working.

And it's free! Click here to get your copy:
http://www.thecassiopeia.com/safedigitaldelivery.html


Today's Tip On Learning

AdWords Kung Fu: Discover How You Can Apply the Various Kung Fu
Techniques of the Shaolin Monks to Boost Your Affiliate Commission
Using the GOOGLE AdWords Model

Now you can master the Art of Affiliate Marketing using the techniques
that the Kung Fu Masters have been using for centuries. The ebook
is different from other books on the Internet. The information is
very useful, the content of the book is fresh and easy to apply.
The price is ridiculously low, and if you think that a free or low
cost product is low quality too, you will be very, very surprised.

Just click here to get it:
http://www.thecassiopeia.com/kungfustrategies.html


Today's Promotional Tip

Do You Need More Traffic? Take These Easy Steps To Market Domination!

I think you should look at this very special Zero Cost Opportunity
I have just found for you...

These phenomenally successful techniques will give you the opportunity
to reach profitable new markets faster. The information is easy,
and simple to follow - and they are finally revealing some
totally new concepts that far exceed conventional methods of
thinking.

I have never seen some of these tactics but I'm sure you will
see the huge potential that they offer. There's some really
exciting information available for you at this site, so take a
look. I'm sure you will find lots of benefits for your business.

Check it out for more information:
http://www.thecassiopeia.com/profitblogging.html

P.S.: Don't forget that you get immediate access to the book and
the training videos. Now you can Reach Profitable New Markets
the way this Free Book shows you. Click here now!
http://www.thecassiopeia.com/profitblogging.html


Today's Useful Tip

Achieve Real Internet Success in Less Than One Year!
If you're interested in Internet Marketing or building a profitable
online business fast, you will appreciate this Interview with Ian
Del Carmen.

Ian went from literally nothing to running a dependable Internet
business in less than a year.

Click Here to Download a Free 2-Part MP3 Interview and Turn Your
Business Into a Blazing Fireball of Success With...
Fireball Online Marketing System:
http://www.thecassiopeia.com/fireballonlinemarketingsystem.html


Today's Special Tip

New Discount Audible Listener Gold Subscription!

Audible.com is the destination for digital audio entertainment
that can be listened to anytime, anywhere.

Audible.com provides its customers with 70,000 hours of audio
programs from more than 200 content partners. Examples include
digital audio books, audio magazines, newspapers, radio
programs and more. The products can be downloaded and listened
to on an iPod, Palm Handheld, Pocket PC, Audible Otis MP3
player, a computer, or on burned CD's.

Subscription includes:
- 1 Free audio credit per month
- 30% Off of all digital audio programs
- Complimentary audio subscription to either The New York Times
or The Wall Street Journal
- Free hand-picked audio downloads each week

Try Audible Listener Platinum and Get Three Free Audiobook Downloads!
Click here:
http://www.thecassiopeia.com/CassiRecommends101.html

*************************
Money is better than poverty, if only for financial reasons.
Woody Allen

*************************
Important: Please support Your Pathway To Success Ezine!
If you enjoy this Pathway Issue and find it useful, you can
support Pathway by clicking and sending your donation here:
http://www.thecassiopeia.com/PleaseSupportPathway.html

************************************************
Get one of the Feature Ads in our Ezine:
http://www.thecassiopeia.com/WebmasterMall/EzineAdPrices.html

************************************************
************************************************
Organizational, Legal, General publishing rules, Ad, Article
Guidelines, FTC Rules, Publisher Information and related
documents and links:
http://www.thecassiopeia.com/Portal/Admin.html
http://www.thecassiopeia.com/WebLions/Pathway/QAndA.html
http://www.thecassiopeia.com/WebLions/Pathway/Links.html

Content Copyrighted 2000-2007 © theCassiopeia.com All rights
reserved worldwide. You can use content provided only if you
state the bio included or quote the source. For full regulations,
please check our privacy policy and related documents:
http://www.thecassiopeia.com/ppolicy.html

Information is power. Subscribe Free now to the
Net's most sought after marketing, business and
general information ezines. Receive 5 powerful
Must Have Bonuses!
http://www.webprotimes.com/gengroup/index.php

=================================================
Spam clause: Pathway To Success is a 100% optin newsletter.
We never send unsolicited mail. This message is sent to you
because you requested it by your email or subscription.

Privacy
We highly honour your privacy, never trade, sell nor buy any
data incl email addresses and never will, we do not even store
your data on any third party servers. Complete Terms:
http://www.thecassiopeia.com/ppolicy.html
http://www.thecassiopeia.com/Terms.html

Archives:
You can find full Archives at:
http://www.thecassiopeia.com/PathwayIssues.html

If you receive an inappropriate email from thecassiopeia.com,
please inform me: mailto:abuse@...

Special! You can read the full Issue online on your Yahoo.
You can subscribe by email here:
mailto:pathwaytosuccessezine-subscribe@yahoogroups.com

OR online on Yahoo even without subscription here:
http://www.thecassiopeia.com/pathwayyahoosubs.html
http://groups.yahoo.com/group/pathwaytosuccessezine/

OR on Google at:
http://groups.google.com/group/PathwayToSuccessEzine/

You can also create a Google Alert to notify you when a new Pathway
Issue is online. Please click the link below and fill in the
following:
(note: you will be asked to verify your alert.)
Search terms: pathwaytosuccessezine
Type: Groups
How often: as-it-happens
Your email: your main email address
http://www.google.com/alerts

Important:
You receive this Issue because you subscribed to Pathway To
Success. If the 'From email:' field is NOT from @thecassiopeia.com
or irenawhitfield.com, the Issue was forwarded to you by a third
party ie your friend, partner, and you are NOT on our list. It
means that you will NOT receive any other issue unless the third
party forwards it to you. In case you want to start receiving
Pathway regularly, you must subscribe. In case you don't want to
get another Issue, you don't need to do anything.

How To Subscribe: if this Issue was forwarded to you by a friend
or a partner and want to start receiving Pathway in the future,
please subscribe below because you are NOT on the list:
http://pathwaytosuccessezine.thecassiopeia.com/subscribe.html

How To Unsubscribe:
If you want to unsubscribe, send a blank message to
mailto:ibc3000-unsubscribe@...
please put 'Unsubscribe' in Subject.

If the above link is not clickable, copy and paste
the following: ibc3000-unsubscribe@...
However, you must use the address you subscribed.

YOUR Feedback is valued!
Since I want 'Pathway To Success' to bring you all the
information you look for and help you to solve problems
you may encounter, I would like to ask you to send me your
ideas and tips to make our Ezine better:
http://www.thecassiopeia.com/WebLions/Pathway/Feedback.html

============================================