Pathway To Success
Published since 2000
Volume 7, Issue No 8, 22nd April 2007
Publisher Irena Whitfield
iwhitfield@...
http://www.thecassiopeia.com/
Subscriber Count: 138,500+


Successful people are successful because they form the habits
of doing those things that failures don't like to do.
Albert Gray


With 'Pathway To Success' you are receiving only top information,
reliable and proven resources, never anything just to make
a couple of dollars at your expense. However, to make full use
of the resources, get fast ahead of your competition and have your
business and profits grow, you should read, apply and follow
the information you receive.

Don't forget to collect your Bonuses at:
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HOT! Insider Tips 5, Volume 6: it contains Subscriber and
Motivational Articles PLUS all the 27 Free Reading Bonuses, all
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Editorial:

Wonderful Publishing Sunday, my valued Readers!

Spring is in full swing here, gardening season as well and I
believe that your home business enjoys the same boom.

Again, today I have prepared loads of great resources for you,
also a piece of my stupid mistake I've recently made which
actually doubled my conversion and gaining, which is more than
welcome in every business.

Also, I've added a couple of gadgets to Google, namely theCassi
News and my Marketing Articles. If you want them on your site,
please check this page for the code and watch out for new ones
there too. Click here:
http://www.thecassiopeia.com/newgooglegadgets.html

I hope you will use Today's Articles, Tools and Resources for profit
and please let me know about your experiences. Looking forward
to talking to you again in a fortnight.


Sincerely,

Irena Whitfield
Your Publisher

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***************************
Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 6th May 2007.

***************************
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Contents

1. Today's Feature Article by Irena Whitfield
2. Today's Tip On Motivational Reading by Charles M. Schwab
3. Subscribers' Corner by Al Bredenberg
4. Today's Tip On the Opportunity worth checking
5. Today's Tip On the Book worth having
6. Today's Tip On Software worth using
7. Today's Tip On Learning
8. Today's Special promotional Tip
9. Today's Useful Tip
10. Today's Special Tip


Today's Feature Article

How A Stupid Mistake Doubled Conversion Rate
Irena Whitfield

In this Article I want to tell you about a mistake I made reorganizing
my site which doubled the conversion rate of my site as a result.

Every business owner closely watches their conversion rate and
continuously searches for ways and strategies to increase this
magic number - in other words: manage to turn more and more
visitors into buyers.

I am not any exception and most of the steps I take in my business
are confronted with the impact these will have on the conversion
rate of my site.

When I was designing my site and creating the business plan back
in 2000, I planned on having one site on one domain only focusing
on one theme and divided into sections focused on related
subcategories.

I did as I planned and I was correct. Very fast I achieved #1 ranking
on all the major search engines for my main keywords and top ranking
for hundreds of related keywords targeted my site, and before long
my site developed automated and targeted traffic. My site ranked
within top 10,000 sites on the Internet, my Ezine Pathway To Success
grew over 130,000 subscribers and my sales followed accordingly.

Everything went smoothly until my marvellous hosting company was
sold to solely money-oriented people, with no interest in the
necessary
technical requirements, and diverting the traffic of their clients
to their domain on top. It started to threaten my site and I had
to change it for another host.

PLUS, as my site grew beyond manageable size, I started to receive
quite a lot of requests for making it easier and faster to navigate
from subscribers and clients who were not willing to dig :)

My main service is to comply with the wishes of my audience, so I
developed a plan of reorganizing my site into subdomains focusing
on the main and most frequented niches incl my Ezine with my main
site focused on my main theme ie Internet Business Consultancy and
the tools and resources for home based business owners who seek
strategies for making their sites profitable.

As with all my ideas: as soon as I adopt a plan, I put it into
reality. So, I performed the overhaul of my site pretty fast.

As I was changing my hosting company and was not too accustomed
with the rules of my new host, I didn't know that my Ezine is not
delivered as it should, which I, in fact, learned later from my
subscribers.

The timing couldn't be worse: and that's exactly where the mistake
occurred: my site lost the automatic amounts of targeted traffic
it used to be receiving because my subscribers didn't receive my
ezine regularly, search engines only perceived the reduced size
of my main domain site and had yet to index all of my new subdomain
sites, so my overall Internet ranking dropped and suddenly I was
worse off than at the start.

I was really annoyed! Luckily, I found the cause out quite fast
and adopted strategies to again:

- establish automated targeted traffic by getting my new
subdomains indexed and top ranked by search engines:
separate Google sitemaps for the new subdomains did the trick
within days.

- deliver my ezine properly by installing several automatic
broadcasters: several different systems like dada mail, php...

Even though my traffic nor my overall Internet ranking is yet that
good as it used to be, I managed to actually double the conversion
rate of my site (which is great!) by leading the right visitors
straight to the part of my site containing the information and
products they are seeking without making them search my site or
leave it.

Plus I have added a couple of audios, special widgets and gadgets
making my site more attractive and interactive.

To sum up: this way I easily updated the majority of the pages and
my tests show that my site is doing better and better every day.

I don't say that making stupid mistakes like this is always a way
to do the right things. What I want to say is that even making
mistakes is better than doing nothing and expect miracles.

So, if you feel that your business can perform better (- every
business can), do something about it. Check the possibilities,
compare with your goals, ACT NOW and check the results!

********************************
Irena Whitfield is the Internet Business Consultant you need if
you are seeking a dependable income from your home based business.
Click here to check her new Financial IQ Guide and learn how
to manage your money to create true wealth.
http://money.thecassiopeia.com/

********************************
Today's Motivational Reading

The Ten Commandments Of Success
Charles M. Schwab

1. Work Hard: hard work is the best investment a man can make.
2. Study Hard: Knowledge enables a man to work more intelligently
and effectively.
3. Have Initiative: Ruts often deepen into graves.
4. Love Your Work: Then you will pleasure in mastering it.
5. Be Exact: Slipshod methods bring slipshod results.
6. Have The Spirit Of Conquest: Thus you can successfuly battle
and overcome difficulties.
7. Cultivate Personality: Personality is to a man what perfume is
to the flower.
8. Help And Share With Others: The real test of business greatness
lies in giving opportunity to others.
9. Be Democratic: Unless you feel right toward your fellow men,
you can never be a successful leader of men.
10: In All Things Do Your Best: The man who has done his best has
done everything. The man who has done less than his best has
done nothing.

********************************
Charles Michael Schwab, born Feb. 18, 1862, Williamsburg, Pa., U.S.
died Sept. 18, 1939, New York City, was entrepreneur of the early
steel industry in the United States, who served as president of
both the Carnegie Steel Company and United States Steel Corporation
and later pioneered Bethlehem Steel into one of the nation's giant
steel producers. Source:
http://www.britannica.com/eb/article-9066248/Charles-M-Schwab

********************************
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Subscriber Article

Personalized Email Marketing: Benefits and Pitfalls
Al Bredenberg

Thinking about personalizing your email marketing messages? That
can help to build relationships with your audience, but keep in
mind these cautions.

If you're looking for a way to increase the response to your email
marketing efforts, you should definitely consider personalization.
Email marketing programs such as Broadc@st can automatically compose
and send mass email messages with personalized fields and content,
driven by a database.

Personalization can help you speak directly to your customer or
prospect and achieve the much-sought-after goal of one-to-one
marketing. However, in some ways personalization can work against
you. Keep in mind these precautions:

* Garbage in, garbage out. If some records in your database have
missing or mixed-up fields, you can end up with odd constructions,
such as:

Dear ,
We hope you've been enjoying the copy of you purchased from us
back in .

or:

Dear VP Mktg,
We know it's not easy being Suzanne Myers of Wilmington, Delaware
in Corrugated Products Co.

* It's best to avoid personalization in the Subject line; usually
it sounds artificial. And if you use an informal Subject like
"Hi, Bob!" the recipient will expect to find a note from a personal
friend. He'll be annoyed when he finds instead a commercial message
from your company.

* Be sensitive to privacy concerns. Don't overdo it. An email
with too much of the recipient's personal information might seem
like an abuse of privacy.

Whether you personalize your email marketing messages or not, it's
important to make them sound personal, like a one-to-one
communication
from one friend to another.

**************************
Al Bredenberg is the webmaster of EmailResults.com, your one-stop
permission email marketing resource, bringing together several
features of interest to both email marketers and resource owners.
EmailResults.com was started by e-marketing expert Al Bredenberg
in 1997, as a consultancy and information source for permission-
based email marketing.

**************************
Today's Tip On the Opportunity Worth Checking

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Thousands of people watched the older version and now you can be
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The video is FREE to ALL of Members, and you can sign up for you
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Today's Tip On the Book Worth Having

Your Email List Isn't Working?
Get Your Subscribers To Buy From You!

Warning: As many as 46% of your subscribers ARE NOT receiving
the email messages you send them!

An alarming number of your subscribers never receive your messages...
and only few of those who get them actually read them! You may
not be aware of this, but there's a good chance your email list
is not working for you as you *think* it is.

If you publish an online newsletter, eCourse, tip-of-the-day,
special report, autoresponder message or email list of any kind...
...you've got a big problem!

To find out why less than 10% of your subscribers may actually be
reading your email messages ... and what you can do to reverse
this problem, get 24 closely guarded secrets for getting your
subscribers to read and respond to every mailing you send to them!

Learn more and get the real secrets, click here:
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a *BRAND NEW* report series that will show you how to get your
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Today's Tip On Software Worth Using

Discover Freecorder!
Freecorder is a great way to get started with capturing audio
on your PC.

Freecorder does exactly as it sounds: it is a FREE software
program that lets you record sounds on your PC.

Freecorder:
- Records what you hear from your speakers.
- Saves recordings as MP3 files.
- Easy to use.
- You can also record from the microphone or line-in inputs on your
PC.
- BONUS: Record Skype™ Phone Calls.

It's really very easy to use and the quality is good.
Check it here:
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P.S.: As a basic recorder, Freecorder is 100% free. Be sure to
also check out the full-featured solutions for recording Streaming
Music, Radio and Video! Visit the products page for details.


Today's Tip On Learning

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To introduce their new product line, they are giving away 10 million
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Today's Promotional Tip

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Today's Useful Tip

How Readable Is Your Writing?
Is your Web copy easy to read and understand?

The other day I received this information from Rosalind Gardner
and I decided to share it with you because it is really useful.

If sales conversions on your affiliate sites are low or few
visitors respond to your requests, the problem may be that your
message lacks clarity or simplicity.

To check your articles for reading ease and "grade level", I
recommend using a tool that incorporates the Flesch-Kincaid
readability test.

The test checks the number of words in each sentence, and the number
of syllables per word. Using shorter sentences and shorter words
with fewer syllables will result in a higher score of "reading ease".
The best score is 100.

The "grade level" test uses the Gunning-Fog index to assess the
grade school level of your writing.

For example, the sentence "Jane runs up the hill" is at a Grade
3 level, while this "The graduation writing assessment
requirement (GWAR) is a systemwide requirement. The California
State University system requires upper-division undergraduate
students to demonstrate a level of writing proficiency which may
be expected of college graduates" came in at 17.8, which I
suppose is a sixth-year University level.

Up to this point, this article comes in at a Grade 9.4 level,
which is equivalent to the what Reader's Digest offers its
readers. Most surfers have low attention spans and read at grade
levels between 7 and 9, which are the levels you should aim to
hit in your articles.

To test your next article, I recommend that you use the free
tool at Textalyser.net.

People won't act if they don't get the point.

To help your visitors get the point, improve the readability of
your writing and help yourself to improved conversion rates in
the process! Click here:
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le.html

P.S.: If you haven't yet read Rosalind Gardner's best selling
Super Affiliate Handbook: How I Made 436,797 in One Year Selling
Other People's Stuff Online, you should get it asap here:
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Today's Special Tip

Take Time/Self-Management Quiz!
How well do you manage your time and your life?

Time is a resource just like money. Time management is really
self-management. The way you manage your time reflects who you are.
Learn it here:
http://www.workingresources.com/timeselfmanagementsurvey/

*************************
The road to success runs uphill.
Willie Davis

*************************
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