Pathway To Success
Published since 2000
Volume 7, Issue No 12, 17th June 2007
Publisher Irena Whitfield
iwhitfield@...
http://www.thecassiopeia.com/
Subscriber Count: 138,500+


People rarely succeed unless they have fun in what they are doing.
Dale Carnegie


With 'Pathway To Success' you are receiving only top information,
reliable and proven resources, never anything just to make
a couple of dollars at your expense. However, to make full use
of the resources, get fast ahead of your competition and have your
business and profits grow, you should read, apply and follow
the information you receive.

Don't forget to collect your Bonuses at:
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Editorial:

Happy Father's and Publishing Day!

These days I have quite a difficult time to pick up the few
top resources for every Issue. Until recently there was
a problem to find so many top resources for the same number
of spots. but the Internet marches so fast and people work
so hard launching splendid tools and new income streams
opportunities that two issues would be easily filled
in a couple of minutes. This Issue is no exception. If you
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In every revolution, there are winners and losers. The winners
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You decide which you want to be. I can only tell you that
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Enjoy Today's resources: articles, tools and tips and have
a profitable fortnight before I talk to you again.


Sincerely,

Irena Whitfield
Your Publisher

P.S.: Learn how to destroy your competition and save your
business. You will not regret that you checked the information
here: http://www.thecassiopeia.com/ImportantInfo.html

P.S.S.: You can find answers to the basic questions you may
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Thank you.
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***************************
Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 1st July 2007.

***************************
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Contents

1. Today's Feature Article by John Alexander
2. Today's Tip On Motivational Reading by Michael Angier
3. Subscribers' Corner by Sharon Housley
4. Today's Tip On the Opportunity worth checking
5. Today's Tip On the Book worth having
6. Today's Tip On Software worth using
7. Today's Tip On Learning
8. Today's Special promotional Tip
9. Today's Useful Tip
10. Today's Special Tip


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Today's Feature Article

How to Build Genuine SEO Skills that Will Impact Your Online Sales
John Alexander

A beautiful website with no traffic or visibility can't survive
in the business world. But a high ranking website that gets tons
of traffic, but where no-one is compelled to make a purchase or
take action, won't work for you either. Think visibility PLUS
a solid call to action.

In this article, I am going to outline a few options to help
you build genuine SEO skills, but first it is important to think
about what search engine marketing means. It is a fascinating
topic, but it takes in much more than just the process of
optimization alone. Search engine marketing is actually
the process of optimization plus effective marketing. You need
both of these elements for your website to be successful and
to effectively make sales and convert that new traffic.

Here's the thing to understand. Highly relevant pages that are
easily found in top search results also need to be absolutely
engaging and have a legitimate value to the visitor. They need
to compel a response from the visitor - and this is where you
can truly begin making money and increasing your sales.
Visibility for quality content combined with the skill
to compel your visitor to take action is what will make a nice
pay check and make you happy.

Get that idea into your head and you will already be along
the road to increasing your online sales.

Okay, just before we talk about options for building your SEO
skills, here are a few other important considerations:

1. Accuracy of Information and Resources: It is extremely
important to choose carefully where you get your training and
the source that you put your trust in. If you are going to build
your SEO skills, you need to understand where the information
you are studying originates. After all, how can anyone possibly
know exactly what the search engines are doing? Make it your
goal to build the skills from those who can demonstrate long
term accuracy. If someone cannot market their own services
on the Web, how can they teach you anything?

2. The Secret of Accuracy: I'll let you in our own secret
for accuracy. I believe that the only way that you can understand
what a search engine is doing, is to actually research it.
We research everything that we teach our students in our
courses and Workshops, because it is the only way to know
for sure what is happening. Researching does not mean listening
to someone else's theories, it means actually testing and
measuring the truth about how a search engine is behaving.

3. There is no value in searching for tricks or short cuts
or cheats to try and fool the search engines. (The people who
are selling you on these ideas do not make money in the SEO
industry.) Don't waste your time going on a hunt for some
little trick or two that will not deliver any genuine value.
Ultimately, the best approach is to grow your understanding
and grow your SEO skills.

Let's examine some real easy options for building genuine SEO
skills.

There are a variety of ways to study and gain these advantages
for your online business, but you may want to consider what
your own objectives are with respect to the speed of learning
and how important the turn around time is to you.

1. One of the first tips I'll emphasize is simply to make
a firm decision to get started. There are so many people that
will buy a program or purchase a product, but for some reason
have difficulty getting to know how to use it: as a result,
they never do. So make up your mind right now that you are
going to be one of them and that you're determined to do what
it takes to learn and succeed. Don't be afraid that you'll
make a mistake or do something wrong. Think about it. It is
far better to get started on your SEO journey of learning and
make a couple mistakes, than it is to let months go by, never
make a mistake and never get started.

2. Learn from the SEO community by visiting respected forums
and discussions groups. You may not get leading edge stuff
(that costs money!) but you will get a tremendous amount of
good information. And you'll also hear both sides of a story
- pros and cons - from the debates that rage within the community.

3. Subscribe to good newsletters and learn about what the experts
say. Many of them are free to sign up to and they can be a great
place to start learning.

4. Gain personal confidence through experience and practice.
Far too many people hesitate to test out their ideas. The sooner
you build your confidence, the sooner you will realize the potential
for what you can perform. In the beginning, start with a few
of your own sites where you have full creative liberty without
the demands or pressures that come from a client.

5. In the beginning, set some easy objectives to reach. As you
get comfortable competing at a certain level, then you can
progress to take on bigger challenges. It's surprising how fast
you can grow your skills with a little practice on a regular
basis.

6. Another easy way to shape your early skills is to learn
from the experts by doing a course in person or online. Good
courses are worth their weight in gold. Even better, good courses
give you unrivalled opportunities to network with your peers
and with other experts in person. Relationships forged at these
gatherings can last for years and bring you wonderful benefits.

7. Another tip for accelerated learning is to see if you can
find an expert who will provide you with personal mentoring.
Mentoring from an expert usually involves instruction combined
with coaching and review work. The benefit is that there is
nothing like having a coach or a mentor who is willing to teach
you exact processes and strategies in person. It's ultimately
one of the quickest ways to learn.

In Conclusion:
Whether you choose to build your skills over a period of time
or whether you want to gain those SEO skills more quickly right
away, the single most important thing to remember is to make
that all important first decision to Get Started. Then you
can take your own websites, and eventually your client's websites
to a whole new level of success.

********************************
John Alexander conducts 2, 3 and 5-Day SEO Workshops with
partner Robin Nobles. He also is Co-director of Search Engine
Academy and teaches at Online Web Training.

The Wordtracker Academy brings you everything you need to know
about keyword research. You'll find top writers to challenge
and inform, case studies to guide and inspire, and practical
e-books to ensure that you get maximum return from your
investment in keyword research.
http://www.thecassiopeia.com/seoacademy.html
PLUS a free keyword tool is here:
http://www.thecassiopeia.com/freekeywordtool.html

********************************
Today's Motivational Reading

How Much Do You Procrastinate?
Michael Angier

We all do it at least some of the time. We put off doing things
we need or want to get done.

Heck, I even wanted to put off writing this article.

As I write this, the sun's shining and the wind is a perfect
10-12 knots out of the south. My boat is tied up in her slip
while I sit here banging on my keyboard. I also have a long
list of other things to do.

How much do YOU procrastinate? Do you think you do it a lot
or a little?

Here are 7 ideas that will help you to get more of the right
things done.

1. First off, RECOGNIZE when you're procrastinating. All too
often, we don't even realize we're doing it. It's tempting
to work on things that are more enjoyable. We can be busy,
but we may be busy at things that are not the best use of our
time. Hey, if you're going to procrastinate, at least enjoy it.
CHOOSE to put something off and GOOF off.

2. Commit to doing the unpleasant or difficult task for a short
period of time. I will sometimes tell myself that I will work
on X for 30 minutes. Once I'm started I have momentum and it's
not uncommon to find myself several hours into a project that
I had only committed to working on for half an hour.

3. Make sure you really HAVE or WANT to do it. Our To-Do lists
get longer all the time. Make sure you aren't just putting wishes
on it. Does the item really HAVE to get done? Do you really want
or need to get it done; or would it just be NICE to get it done?
If not, dump it.

4. Delegate it. Are you sure YOU have to do this thing? We can
often find someone else to do what we have been putting off.
And they can often do it for less and will enjoy doing what
we don't enjoy.

5. Schedule a 'Get 'er Done Day' (or afternoon). Get a buddy
to make a list of things they've put off and you make your
own list. Call each other at the beginning of the agreed-upon
time, share your lists and then go to work. Have a little
celebration at the end of the time period--and maybe schedule
another one.

6. Don't confuse the complicated with the difficult. Sometimes
we put off doing something because we don't know how or think
we need more information. This can be the case, for sure. But
many times we delude ourselves by thinking we need to know
something when in actuality we are putting off doing the difficult.
This could be a hard decision or an action that will likely
be unpopular. If this is the case, acknowledge that you are
indeed procrastinating (see item #1).

7. Schedule it. Instead of having a task or project on your
To-Do List, put it in your schedule as an appointment. And
keep your appointment. You can still choose to put it off,
but at least you will be doing it consciously (And you can
"snooze" it).

8. Make commitments--especially public ones. It's a lot harder
to wiggle out of something when we've told someone we would
do it. Your chances of overcoming procrastination are much
better when you've stated what you will do. Part of the reason
why I wrote this article is that I have a commitment to provide
useful, challenging, inspiring and practical information
to help you and your business grow.

********************************
Get 101 Best Ways to Be Your Best by Michael Angier: Practical
wisdom to help you live and work at your personal and professional
best PLUS get your free special report 10 Keys to Personal
Effectiveness with Your Free Subscription to Be Your Best!
http://www.thecassiopeia.com/101bestways.html

********************************
If you like our Ezine, please rate it at the Cumuli Ezine Finder
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********************************

Subscriber Article

A Quiz: Test Your Podcasting Knowledge
Sharon Housley

How much do you know about podcasting? Take the podcast quiz
and test your knowledge.

Question: Are there any size limitations to podcasts?

Answer: There are no maximums or minimums when it comes
to podcast size. Obviously, the larger files might intimidate
listeners with a slow connection. Podcasts can be successful
at any size, generally wise podcasters balance the file size
and the quality of their show.

Question: What are ID3 Tags?

Answer: ID3 tags consist of meta data that describe the contents
of the audio file (typically ID3 tags relate to MP3 files).
ID3 tags generally contain information related to the audio
file, including things like title of the audio file, the artist,
album, or other relevant information. There is speculation
that podcasting search engines and directories will use
the information contained in the ID3 tags to categorize, search,
and group podcasts in the future.

Question: Are Podcasts are always in the RSS 2.0 format?

Answer: No, while RSS 2.0 was the first version to support
enclosures, RSS version 1 also now includes an enclosure tag
for podcasting. While the current RSS 1.0 supports podcasting,
RSS 2.0 is by far the more popular format for those podcasting.
This is not only because RSS 2.0 was the first standard to support
enclosures, but also due to the fact that Apple iTunes uses
RSS 2.0 for it's podcasts.

Question: Can podcasts be restricted to a specific group
of listeners?

Answer: Yes, while there are no provisions in the RSS 2.0
specification for passwords or protecting files, as with any
web documents, podcasts can be password protected by placing
it in a subdirectory. You can use any security mechanism
available on the http server to protect the entire feed or
the actual audio file.

Question: Are there any fee based podcasts?

Answer: Yes, while the model has not yet been widely adopted,
some publishers have experimented with providing fee based
"commercial-free" podcasts. Rather than charging advertisers
to advertise in the podcasts, the publishers have monetized
the podcasts by charging listeners for the contents of the podcast.
Typically the audio file is password protected and only
subscribers are able to download or listen to the file. The model
is similar to that which the cable shows HBO/Showtime use,
where they charge a fee for premium content. It is likely
that educational podcasts, or language lessons will adopt
this model.

Question: What file formats are acceptable in a podcast?

Answer: It really depends on what your definition of a podcast
is. Initially the term podcast referred to any RSS feed that
contained an audio file as an enclosure. The usage of the term
podcast has expanded and now many people consider any RSS feed
that includes a file in the enclosure field to be a podcast.
In other words, many people use the term podcast to refer
to an RSS feed that has a video file, or power point presentation
or other enclosure.

Technically you can put just about any type of file in the enclosure
field. If you are referring to a traditional audio podcast,
for the sake of compatibility, most podcasters use either MP3
or M4a. The added benefit of using an MP3 or M4a file is that
both formats are also supported by iTunes, which allow people
to expand their podcast with iTunes tags and include it
in the iTunes Music Store.

Interested in additional RSS FAQs visit the RSS Knowledgebase
http://www.feedforall.com/podcasting-knowledgebase.htm
or subscribe to the RSS knowledgebase feed
http://www.feedforall.com/podcasting-knowledgebase.php

**************************
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating, editing,
publishing RSS feeds and podcasts. In addition Sharon manages
marketing for RecordForAll http://www.recordforall.com podcast
software for audio recording and editing.

**************************
Today's Tip On the Opportunity Worth Checking

Become a Jeweler: Now You Can!

I must admit that it is a profession of my heart. I've always
wished to become a jeweler but never managed to find the time
to really start. However, if you're looking for a business
of your own, check this. Preston Reuther is the best mentor
you can fancy. He will not only teach you what to do, how
to do it right but also provides you with all the tools, gems,
cameos, gold, silver, brass whatever you wish... and so much more.

I hardly ever endorse anything but I can't say enough about this.

Simply start your own Home Jewelry Business with Preston's
Master Home Business Package! You will receive all you need
PLUS thousands of dollars in bonuses, discounts and various
advantages. This little tip can't include all of it.

Preston's course is now being used in over 91 countries!
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Today's Tip On the Book Worth Having

Get FREE 10-Part email series: Building A Hyper Responsive List

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Today's Tip On Software Worth Using

How would you like to get your hands on one of the hottest
software products of the last couple of years?

... AND automatically qualify for a free upgrade to version2
when it is released in a few months time? Get XSitePro Version V1!

Paul Smithson is busy working on V2 of XSitePro. If all goes
to plan it will be released this autumn. In the meantime, I
want you to know that anyone purchasing the current version
of XSitePro V1.56, right now, will automatically qualify
for a free upgrade to V2 when it is released.

Existing users will be able to get the upgrade at a greatly
reduced price, but any new customers will qualify for a free
upgrade if they buy it now.

The price for V2 is probably going to go up, possibly to $297,
so it is well worth buying it now as it means you'll get
it for the current price of $197 (i.e. you'll save $100) and
qualify for the free upgrade.

If you haven't already guessed - the software I'm talking
about is XSitePro V1, which has revolutionized the way many
leading Internet marketers develop web sites.

But don't just take my word for it.

Just read the following unsolicited testimonials and you'll
realize just why this is the one tool you really MUST have
on your computer if you're serious about earning a living
online.

Here's what Tom Hendricks had to say:

"Wow! I've used Frontpage for years and it's been pretty good.
I tried Dreamweaver and it's tougher to master. Those packages
aren't even in the same ballpark. All I can say now (since I
already own it) is that this package is highly under-priced.
It truly is worth it's weight in gold."

And if you're worried that you might not be able to master this
incredibly powerful web site development tool, read what Holly
Cotter, a highly respected Internet marketing coach, has to say
on the subject.

"XSitePro is awesome! It is so easy to use that a grade school
kid (or as grade school kids are so computer-literate these
days, perhaps I should say an 80 year old grandmother) could
create beautiful web sites in no time ... without knowing one
lick of HTML. This is hands down the BEST software of its type
on the market, and I am recommending it to ALL my coaching
students"

And these are just a handful of the thousands of testimonials
that have come in over the past two years.

You can read these testimonials in full (and lots more) in full
by going to:

http://www.thecassiopeia.com/xsiteprotestimonials.html

And here's the great thing. All of these comments relate to
version 1 of XSitePro. Imagine what people are going to say
when they see version 2, which is due for release in a few
months time.

At this point, you might be thinking that it will be better
to hold-off and wait for V2 to come out, but you'd be so wrong.
It wouldn't be the right move at all!

Why?

Firstly, the new version won't be released for at least four
months so you'd be missing out on having this incredibly
powerful tool at your disposal right now.

Secondly, it is highly likely that the price of version two will
go up. By taking advantage of this offer right now you'll be
getting XSitePro at the current price, which could represent
a substantial saving.

And then there's the real BIGGY:

Remember: if you buy XSitePro version one right now you will
get version two for NOTHING!

That's right. As soon as version two is released later in the
year you'll get a special code to get your upgrade without
having to even take your credit card out of your wallet.

Let me just recap on that ...

- You'll have the software to use right now

- You'll get it at the current price and not risk any price
increases for version 2

AND ...

- You'll get version 2 included in the price.

So don't waste another minute.

Have a read of the testimonials above and ask yourself whether
you're serious about your online business, and if the answer
is YES, get yourself over to the link below and get your copy
of XSitePro right now - before it's too late.

Click here:
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Today's Tip On Learning

Unique Keyword Research Guide!
A free, practical 75-page guide to using Wordtracker to conduct
keyword research for an online business

When I was starting on the Net and building my website. I
realized very fast that it was crucial that my site was user
friendly and also search engine friendly and that was why I used
Word tracker. It was very useful and helped me rank top
on the search engines literally within days.

Well, now you can find out how you can do it too by downloading
this free Keyword Research Guide.

Word tracker created a fictional company, Virginia Veg, and
asked experts to provide real answers to the problems facing
its CEO, Susan Webster. The result is an e-book packed with insight,
tips, and techniques on keyword research that you can apply
easily to your own website.

Contributors include:

Bryan Eisenberg - Convert more traffic using Wordtracker.
B. L. Ochman - Understand your customers' real motivations.
Kevin Lee - Combine thousands of phrases for an effective
PPC campaign.
Stephen Mahaney - Use Wordtracker to find the size of the market.
Ken McGaffin - Discover the most important sites in your
marketplace.
John Alexander - Find inspiration in Wordtracker's Top 1,000
Words report.
Neil Davidson - Learn how an ad agency uses keyword research
to position a client.
Robin Good - Use Wordtracker to identify niche opportunities.
Nick Usborne - Incorporate keywords into your content and copy.

It's definitely worth having. You can download Keyword Research
Guide for Free here:
http://www.thecassiopeia.com/keywordreseachguide.html


Today's Promotional Tip

Start Using Ad Gridwork To Promote Your Site!

Why use adgridwork? It's 100% free. No payments. Ever.

You will:

* Increase your traffic. We have thousands of sites on our
network all ready and waiting to advertise your website
or product.

* Improve your search engine rankings. Our network of advertisers
provides links to your sites which are vital to increasing
your rankings.

* We have attractive advertisement blocks AND text links.
Most people are blind to the traditional AdSense ads. Our
ads are fresh, simple and appealing to the eye.

* Promote to a targeted audience. You can define exactly what
types of sites you want your advertisement to appear on.

* Registration and setup is a snap. Our service is completely
user-friendly.

* Free metrics and tracking tools for webmasters. We provide
your with detailed information on the users viewing your
advertisements and websites.

Join Free here:
http://www.thecassiopeia.com/adgrid.html


Today's Useful Tip

The Next Generation of Web Analytics: Robot Replay!

I must tell you I love this new web analytics. I could be
playing with it for hours.

See how it works: a robot screens and records everything
your visitors do on your pages. You only go to your backoffice
and watch the films. You will exactly see how people behave,
what they read, what they skip, what they click, how long
they are there and much more....

But, let's get back to the beginning.

1. You will join for free.
2. Then you will add you domains.
3. Activate them.
4. Receive a piece of code which you will place in the pages
you want to watch.
5. Then you will only watch your films and adjust/modify
your pages to better suit your purpose.

A little remark: the robots do NOT record any data about
your visitors, they only record their behavior ie their
mouse cursor movement around your pages.

I believe that this the next generation of web analytics.

Join free here:
http://www.robotreplay.com/


Today's Special Tip

Excellent Website Environmental Tool:
The TouchGraph Google Browser

The TouchGraph Google Browser allows exploring the network of
similar pages on Google. According to Google's description
similar pages do not directly represent inbound or outbound
hyperlinks. Mutual links contribute to two pages being identified
as similar, but other factors are also incorporated -
for instance, frequent third party mentions of the two web
pages together will cause them to be listed as similar. These
charts reveal the network of connectivity between websites,
as reported by Google's database of related sites.

Check it here:
http://www.touchgraph.com/TGGoogleBrowser.html


*************************
Dreams are renewable. No matter what our age or condition,
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Dr. Dale Turner

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