Pathway To Success
Published since 2000
Volume 7, Issue No 15, 29th July 2007
Publisher Irena Whitfield
iwhitfield@...
http://www.thecassiopeia.com/
Subscriber Count: 138,500+


The man who has the largest capacity for work and thought is
the man who is bound to succeed.
Henry Ford


With 'Pathway To Success' you are receiving only top information,
reliable and proven resources, never anything just to make
a couple of dollars at your expense. However, to make full use
of the resources, get fast ahead of your competition and have
your business and profits grow, you should read, apply and follow
the information you receive.

Don't forget to collect your Bonuses incl Insider Tips 5 and
77 Questions and Answers to Ezine Success at:
http://www.thecassiopeia.com/WebLions/Pathway/Links.html

Read the Current Issue Online at:
http://www.thecassiopeia.com/WebLions/Pathway/

To be sure you get every Issue on time, please download and
install theCassi Toolbar here:
http://www.thecassiopeia.com/WebLions/theCassi1.html

To read every news from Pathway To Success Ezine Portal at once,
download our special RSS reader. It's free, absolutely unobtrusive
and easy to install and use PLUS special Bonuses inside.
Note: there were several problems lately but now everything is
back in form including the special Gifts for you. I apologize for
any inconvenience you might encounter:
http://www.thecassiopeia.com/WebLions/crsetup.html

HOT! Pathway To Success Ezine Desktop 2007 Edition!
To check what you get, pick up the password and download free,
click here:
http://www.thecassiopeia.com/WebLions/Pathway/SpecialGift4.html

In case you don't want to download it, you can start using it
by clicking here:
http://www.thecassiopeia.com/WebLions/Pathway/Resources/PathwayArchive
s.html

Today's Issue in a zipped .pdf file
(contains Special Free Reading Bonus!):
http://www.thecassiopeia.com/WebLions/Issue0715.html

Submit your articles free here:
http://articles.thecassiopeia.com/


What's New:
- TOP: Motivational Marketing: Learn How to Effectively Motivate
Your Prospects to Buy Now, Buy More, and Tell Their Friends
Too! by Robert Imbriale. Click here:
http://www.thecassiopeia.com/CassiRecommends103.html

- HOT: Get rid of your everyday chores: XSite Pro is the Answer
PLUS Unique Chance to Get 2 Versions for the price of 1.
Don't Wait. Click here:
http://www.thecassiopeia.com/xsiteprov1special.html

Reminders:
- theCassi News: Learn every information the minute it's out!
Learn how to destroy your competition, listen to a new special
Interview, and more... Click here:
http://www.thecassiopeia.com/News.html

- Get Your Share in the Business of the Decade, Do It Now!
Download the full Insiders' report, watch the movie and
decide for yourself. Just don't Miss Out! Click here now:
http://www.thecassiopeia.com/bestbiz.html

- HOT Launch Destroy Your Competition: Learn why most
businesses will NEVER survive the Web 2.0 Era. Find out
How Marketers are DESTROYING their competitors and save
your own business. If you wish to make your business
a success, it's imperative that you do it the right way.
Take action now! http://www.thecassiopeia.com/saveyourbiz.html

- 1000 Questions for Couples Answered! Click here:
http://relationship.thecassiopeia.com/

- You can also read Pathway on Pathway Blog below:
http://www.thecassiopeia.com/PathwayBlog/

- New Additions: theCassiopeia.com recommends top Internet
items for both: your use and profit in a new Version.
http://www.thecassiopeia.com/theCassiRecommends.html

- Listen to Online Radio Regularly:
a new Top show every Saturday at:
http://www.thecassiopeia.com/WebLions/Pathway/0715Tips.html


Real Money Opportunity!
Put Our Ten Years Of Experience On The Net To Work For You!
We Will Personally Mentor You To Earn $10,000 - $20,000 -
$50,000 - $100,000 Or More With Our Perpetual Leverage System
The Best Autopilot Plan To Riches You Have Ever. Click here:
http://www.thecassiopeia.com/2x2forcedmatrix.html


Editorial:

Wonderful Publishing Sunday, my valued Readers!

A special quickie here: I want to tell you about a unique
training program for everyone seeking fast start or growth
of their business.

There's a chance that you've heard of Eben Pagan, but probably
not by this name. For the last 6 years, he's written and
published dating advice products using the pen name David
DeAngelo. The name of that brand is Double Your Dating.

His business has exploded from zero to almost $20 Million
per year in sales over the last six years. He gets a million
visitors per month to his websites, and has over 80 employees
working virtually - no office.

And even though you probably don't have a business of this
size, he wants to let you know that we have a lot in common:
all of us are entrepreneurs. All of us are interested in
growing our businesses. And we really like the idea of
creating a business that will give us the lifestyle we want.

And Eben is willing to share everything he knows. That's
why he's created this unique training program and you can
now learn how Eben Pagan tripled the size of his business every
year the first five years and built his company from zero
to almost $20 million per year in only six years and how
you can too. Learn more and apply for a seat on the program
by clicking here:
http://www.thecassiopeia.com/SuccessTools/TopGunTraining.html

PLUS take this free 10-question business quiz to find out
how your business stacks up when it comes to marketing,
hiring, growth and making big profits... Click here:
http://www.thecassiopeia.com/businessanalysis.html

Enjoy Today's resources, articles and tools and have a
profitable fortnight before I talk to you again.


Sincerely,

Irena Whitfield
Your Publisher

P.S.: I apologize for any bad link you may find, I'm working
on the updates but not all is done yet. Please let me know
about any bad link you may find at: smartie at thecassiopeia.com
Thank you.

P.S.S.: You can find answers to the basic questions you may
have related to Pathway, incl organizational items, article
and ad guidelines and submissions, communication with me,...:
http://www.thecassiopeia.com/WebLions/Pathway/QAndA.html

P.S.S.S.: If you don't get Pathway properly, it's definitely
your ISP filters. I publish exactly on the dates shown in our
Calendar. In case you don't get an Issue, please visit the below
main Pathway URL and read it online. Also, please let me know.
Thank you.
http://www.thecassiopeia.com/WebLions/Pathway/

Or by autoresponders:
- mailto:ptsissue2007@...
delivers this Issue only

- mailto:pathwaytosuccess@...
automatic delivery.
Both contain free reading Bonuses.

Permanent Special Sales Bonus:
Would you like to discover how to become a super affiliate
for any affiliate program on a very tight budget?
Get 36 Ways to Promote Your Favorite Affiliate Programs!

Note: How to claim your sales Bonus?
Any purchase from one of my websites qualifies you for the Bonus.
It's sufficient to send me your purchase receipt to
sales@... and put 'Sales Bonus' in the Subject line.

Today's Special Free Reading Bonus:
Learn how to create a tremendous explosion of profits in 21
days or less. Get this ultimate marketing ebook by Dan
Kennedy for free. Download here:
http://www.thecassiopeia.com/WebLions/21dayprofits.html

***************************
Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 12th August 2007.

***************************
Contents

1. Today's Feature Article by Irena Whitfield
2. Today's Tip On Motivational Reading by David A. Bush
3. Subscribers' Corner by Dan Wilson
4. Today's Tip On the Opportunity worth checking
5. Today's Tip On the Book worth having
6. Today's Tip On Software worth using
7. Today's Tip On Learning
8. Today's Special promotional Tip
9. Today's Useful Tip
10. Today's Special Tip


Today's Feature Article

5 Easy Landing Page Success Tips
Irena Whitfield

Landing page is also known as a squeeze page or a lead capture
page, ie the page your visitor sees the first when they come
to your site.

You can build your mailing list by funneling all of your
would-be subscribers through the creation of a landing page.
The advantage is that you do the work just once, and your
traffic driving efforts can be focused onto just one effective
method.

The following are tips to create a successful landing page
that converts visitors into subscribers on a high percentage.

Success Tip 1: Offer a freebie in exchange for your
visitor's email address. I very much endorse this method of
building your mailing list. You can offer a special report
or a sample of your paid product to your visitor in exchange
for their details such as first name and email address.

Success Tip 2: The landing page must be written professionally.
When writing your page, treat it as if you are writing a sales
letter. While you are not necessarily trying to make a hard
sale or get someone to buy your product upfront, being able
to entice your visitors to give their details to you is just
as important as selling.

Success Tip 3: Other than your opt-in form and perhaps
important disclaimers and terms, there shouldn't be any
other links on your landing page.

Success Tip 4: Rub in the benefits of the freebie you are
offering more than a mere subscription to your newsletter.
You should focus most of the attention on encouraging your
prospective visitor to download your free offer. Later, you
gently remind your prospect that he or she has nothing to pay
but just merely subscribe to your newsletter in exchange
for the freebie.

Success Tip 5: You can add a little audio giving your
visitor more information and additional reason to subscribe.
BUT avoid a huge video. Your landing page should load fast.

A final reminder in conclusion: in order to build trust,
you can include your hand-written signature or a photo of
yourself explaining who you are and how you can help your
visitor through your free report on offer.

********************************
If you have a feeling that more money goes out than home or
your money doesn't make you the revenue it should, you need
better money management and my Financial IQ Guide, now
discounted by 25% just for your reading this article.
Learn more and get it here:
http://www.thecassiopeia.com/finguide.html

********************************
Today's Motivational Reading

How to Have a Great Life
David A. Bush

What does it really take to have a great life? Some say all
you need is a positive attitude. Some say you have to say
and think the correct way. While others say you have to
take the right actions consistently. But who's right? Let's
find out.

Let's look at a couple of different kinds of people to help
us understand. First, there are the "get up early" people.
These are people that always get up extra early, even on
their days off, because they always have too much to do.
They cut the grass every week, they wash their car every
week or two, and they always have a perfectly clean house
and yard. They have a to-do list a mile long and growing
while they are working on it at warp speed. They don't have
time to dream about what they really want out of life or to
do anything to help them grow as a person, because they
just don't seem to have time! No goals, no fulfillment,
just work all the time with only a little enjoyment one or
two weeks a year while they go sit on the beach and wonder
if it's time to rotate the tires on their car.

The up side is that they take care of their business. They
pay their bills on time and always seem to have a little to
save and just enough to get by.

The second group we need to look at are the sleep in people.
These are the ones that hate the alarm clock with a passion,
but view it as a necessary evil put here by the devil
himself to torment us. These are the dreamers. They don't
like to do anything but have a good time and are miserable
if they have to do any chores at all. They want more out of
life, but are too lazy to pursue it, because it takes away
from their "me" time. These people tend to get depressed
and unhappy with their life and circumstances very easily.
They leave things undone and are usually unorganized. This
group has more alcoholics than the "get up early" folks
because they are always looking for a way out of the
circumstances they are in, while the "get up early" guys
believe that their circumstance are the way life is
supposed to be.

Neither group is really happy, one just deals with it
better. They could both learn something from the other to
find the perfect balance between the dream and the pursuit.
In other words, if each group would learn the difference
between what must be done and what has to be done, they
could both be truly happy. Do you fit into one of these two
groups?

The first group needs to let some of the busy work go and
spend more time looking long-term. Figuring out what they
really want in life and setting goals to get there, then
redirecting some of their energy toward reaching those
goals and letting some of the things that don't really
matter go.

The second group needs to learn to take care of the
necessary things in life while allowing some time for the
pursuit of their dreams. When they start making progress
toward the life they really want, their motivation becomes
stronger and they become happier and better adjusted.

So to answer the question from the first paragraph; who's
right? The answer is they all are. Life just takes some
balance. The key is to know what needs to be done and what
has to be done and to be willing to do it. Balance your
life by setting goals for both long term accomplishments
and short term needs and take action! And enjoy your life!

********************************
David is the founder of the Inspired Growth Organization and
is dedicated to the continued growth and advancement of every
individual that subscribes to his newsletter Inspired Answers.
As a born again Christian, he began Inspired Growth
http://inspiredgrowth.org/

********************************
If you like our Ezine, please rate it at the Cumuli Ezine Finder
http://www.cumuli.com/ezines/vte.html?ez=pathto
********************************

Subscriber Article

Writing Web Copy That's Easy to Scan
Dan Wilson

It's easy to hold some romantic notion that someone's going
to brew up a mug of coffee, curl up with her laptop on the
couch, and browse your web site for a while. Trust me: that
never actually happens (except in commercials). If people are
visiting your site, they're there for a reason. As much care
and love as we might put into crafting captivating copy,
the honest truth is that most visitors won't actually read it.
In reality, they'll probably scan it for a second or two to see
if it's what they're looking for, and move on if it's not.

Create Visual Hierarchy

Creating a consistent visual hierarchy throughout your site
gives your readers visual cues to the importance of various
elements by using color, contrast, size, and relative placement.
Working with a graphic designer at this stage can be critical.
You can use style sheets to apply these rules consistently
throughout your site.

Make it Easy on the Eyes

Don't tire reader's eyes with small type, brash color combinations
and wide columns. Conventional print wisdom tells us to use
serif fonts for body copy and sans-serif for headlines, but
Web Marketing Today's user survey found that web readers tend
to prefer sans-serif fonts. Type vendors have made strides
over the last decade to optimize popular fonts for screen
readability, but remember this golden rule: you can specify
any font in your web pages, but people will only see the fonts
actually installed on their computers. For this reason, I
usually recommend commonly-installed fonts like Verdana or Arial.

Intro. Body. Conclusion. Repeat.

Remember back to fourth grade when you first learned to write
essays? I can hear the teacher now: "Intro, Body, Conclusion."
Dust off that phrase and hum it like a mantra while you're
writing your web copy. Start by creating outlines -- for each
page and every paragraph within that page. Intro - Body - Conclusion.
Summarize the page content within the first paragraph.
Now go back to each paragraph and summarize its content
in the first sentence.

Headlines can Build Interest

Legendary adman David Ogilvy once stated that "four out of five
people don't read past the headline, so when you've written
your headline, you've spent eighty cents of your ad dollar."
Though you may feel you've spent lots of time fine-tuning your
copy, it's time to go a step further and give your paragraphs
a heading. Your first aim is to summarize content, but if you
can tease readers' interest, that's even better. Why not ask
a question to be answered by the subsequent paragraph? (And
while you're at it, see if you can use one of your key search
terms in the heading or subheads to boost rankings).

Practice Makes Perfect

Like many art forms, writing effective web copy is a skill
that grows with use. You don't have to change your site's copy
all at once. I recommend starting with your most visible pages
and working your way through the rest of your site applying
these principles. Creating an easy-to-scan site enables visitors
to find what they're looking for, read what's most important,
and get further into your content-rich site without feeling
bogged down.

**************************
Dan Wilson is founder and principal of Brand, Etc.
"Helping Outstanding Companies Stand Out." For over 13 years
he has been assisting companies to define their brand more
clearly and improve their marketing communications.
http://www.brandetc.com/

**************************
Today's Tip On the Opportunity Worth Checking

Four Money-Making eBooks Free!
Start Earning Your 6-Figure Income At Last!

Now you have a unique chance to subscribe to The Total Package:
business-building secrets for growth-obsessed companies and
receive four money-making ebooks free:

1. Why Your Advertising Never Makes You Money:
learn why 90% of all advertising campaigns are total
waste of money, the four things every ad must accomplish
to be successful and much more...

2. How To Decide Where To Advertise:
learn why some ad media will double the response you get
in others, three all important facts you must know about
selecting advertising media and more...

3. How To Write Killer Ads and Compelling Sales Copy:
learn the eight essential components every great offer
shares, 3 steps to making whatever price you offer your
product at seem like a screaming deal, how to use
powerful premium structures to get customers to spend
more money when they buy, and more...

4. The Eight Components of Irresistible Direct Response Offers:
learn 21 tips, tricks and tactics ie key lessons learned
from 34 years in the trenches, how to lead your prospect
step-by-step through the buying decision and get the sale,
75 most powerful words and phrases you'll ever use in
your promotions, and much, much more...

Subscribe here and start advertising your business the right
way by clicking here:
http://www.thecassiopeia.com/totalpackage.html


Today's Tip On the Book Worth Having

Response-multiplying techniques that produced more than $200
million in sales: Exposed, dissected, explained and ready
to drive YOUR response through the roof!
Steal These Response-Exploding Secrets! by Daniel Levis

Revealed for the first time ever: A master copywriter's
most closely held secrets for multiplying your response
PROVEN to

* Seize prospects' attention and instantly convert casual
curiosity into voracious readership of your sales message

* Instantly establish iron-clad credibility for your
spokesperson, your product and your offer

* Create insatiable desire for your product and the irresistible
impulse to accept your offer and to ORDER NOW

Imagine sitting poolside with your laptop at a posh LA
hotel and typing out a sales promotion between dips in the
pool. You hand the assignment to your client the very next
day and get on a plane to go home.

Three weeks later you get a breathless call from the client.
He tells you he's had to hire three shifts at his order-
processing department just to keep track of the money that's
pouring in.

When all's said and done, that promotion and two more like
it get mailed to 90 million homes and generate over $138
MILLION in sales!

From that point forward you realize you're in possession of
something incredibly powerful. Put simply, you hold in the
palm of your hand a simple skill that can get you anything
you want.

The above story is true. For three years, the very best
copywriters on the planet pulled out all of the stops to
try and knock that promotion off its throne, but they couldn't.
My friend, Daniel Levis, would like to send you a copy of it,
and, 11 more like it ...

CLICK HERE>
http://www.thecassiopeia.com/copywriterssecrets.html


Today's Tip On Software Worth Using

Get Flocked!
Download a free Flock browser and enter the social networking
world!

I've just installed it and am really pleasantly surprised
how easy it is to manage social networking membership sites,
promotions, communities and all the current activities.

The Flock browser is a product you will love, I'm sure. Get
it free and install in a minute. Click here:
http://www.flock.com


Today's Tip On Learning

JV Secrets Are Hot!

Last time I told about Richard Quek's JV Secrets he launched
on 5th July and I hope you managed to get a copy. The launch
created quite a big rush. PLUS Richard created a Special Report
dissecting one of his projects. The report is a case study
of his project and you'll even receive the actual emails and
ads Richard used and received amazing results.

You can get the report free here:
http://www.thecassiopeia.com/passporttowealth1.html

There is a special rebate for the first days of launch.
Use this special coupon: rq2007jv . I hope you are still
in time for the rebate. But the truth is that even without
the rebate it is still a steal!

Learn the basics from the tutorial video here:
http://www.thecassiopeia.com/JVSecrets/


Today's Promotional Tip

Get Mad Traffic!
Fast, reliable and trustworthy are only a few words to
describe this traffic generating system!

With Visit Maniac Traffic you are sure to see quality and
results from using the services. The biggest key feature to
marketing any web site online is a constant flow of traffic
visiting your web site. Without this constant flow your web
site will surely fall short. This is why we offer you this
service, with great low rates and wonderful features your
site is sure to be in the spot light.

You'd be crazy not to join. It's Free!
http://www.thecassiopeia.com/Traffic/MadTraffic.html


Today's Useful Tip

HOT: Pathway To Success Classified Board!

Starting now you can place your ads on Pathway To Success
Ezine Classified Board for 30 days for Free!

Click here to list your products for sale:
http://www.thecassiopeia.com/pathwaytosuccessadboard.html


Today's Special Tip

Access 77+ High Quality Self-Improvement Products During This
Give Away Worth Over $15,895.97 For FREE And Empower Yourself
to Become The Person of Your Dreams & Ensure That You Achieve
The Success You Desire

Gina Gaudio-Graves teamed up for the very first time
with the Give Away legend, Henry Gold. They worked more than
19 weeks (1,680 hours) to "Pick & Choose" OVER 350 High Quality
Self-Improvement products that are selling on the Internet
for high prices to make them available to you for F.R.E.E.

It's been a lot of work but our true intention of making these
products available for free is to help you enhance your personal
development in your career.

Better yet, if you are NEW to the Self-Improvement community,
by just utilizing one of our high quality gifts available
to you, you will have greater understanding on how you can
change your life, and EVEN earn a six figure income every year.

Download and apply these custom resource packages to energize
your personal growth and enhance your life and career.

Click here:
http://www.thecassiopeia.com/117selfhelpgifts.html


*************************
Quality questions create a quality life. Successful people
ask better questions, and as a result, they get better answers.
Anthony Robbins

*************************
Important: Please support Your Pathway To Success Ezine!
If you enjoy this Pathway Issue and find it useful, you can
support Pathway by clicking and sending your donation here:
http://www.thecassiopeia.com/PleaseSupportPathway.html

************************************************
Get one of the Feature Ads in our Ezine:
http://www.thecassiopeia.com/WebmasterMall/EzineAdPrices.html

************************************************
************************************************
Organizational, Legal, General publishing rules, Ad, Article
Guidelines, FTC Rules, Publisher Information and related
documents and links:
http://www.thecassiopeia.com/Portal/Admin.html
http://www.thecassiopeia.com/WebLions/Pathway/QAndA.html
http://www.thecassiopeia.com/WebLions/Pathway/Links.html

Content Copyrighted 2000-2007 © theCassiopeia.com All rights
reserved worldwide. You can use content provided only if you
state the bio included or quote the source. For full regulations,
please check our privacy policy and related documents:
http://www.thecassiopeia.com/ppolicy.html

Information is power. Subscribe Free now to the
Net's most sought after marketing, business and
general information ezines. Receive 5 powerful
Must Have Bonuses!
http://www.webprotimes.com/gengroup/index.php

=================================================
Spam clause: Pathway To Success is a 100% optin newsletter.
We never send unsolicited mail. This message is sent to you
because you requested it by your email or subscription.

Privacy
We highly honour your privacy, never trade, sell nor buy any
data incl email addresses and never will, we do not even store
your data on any third party servers. Complete Terms:
http://www.thecassiopeia.com/ppolicy.html
http://www.thecassiopeia.com/Terms.html

Archives:
You can find full Archives at:
http://www.thecassiopeia.com/PathwayIssues.html

If you receive an inappropriate email from thecassiopeia.com,
please inform me: mailto:abuse@...

Special! You can read the full Issue online on your Yahoo.
You can subscribe by email here:
mailto:pathwaytosuccessezine-subscribe@yahoogroups.com

OR online on Yahoo even without subscription here:
http://www.thecassiopeia.com/pathwayyahoosubs.html
http://groups.yahoo.com/group/pathwaytosuccessezine/

OR on Google at:
http://groups.google.com/group/PathwayToSuccessEzine/

You can also create a Google Alert to notify you when a new Pathway
Issue is online. Please click the link below and fill in the
following:
(note: you will be asked to verify your alert.)
Search terms: pathwaytosuccessezine
Type: Groups
How often: as-it-happens
Your email: your main email address
http://www.google.com/alerts

Important:
You receive this Issue because you subscribed to Pathway To
Success. If the 'From email:' field is NOT from @thecassiopeia.com
or irenawhitfield.com, the Issue was forwarded to you by a third
party ie your friend, partner, and you are NOT on our list. It
means that you will NOT receive any other issue unless the third
party forwards it to you. In case you want to start receiving
Pathway regularly, you must subscribe. In case you don't want to
get another Issue, you don't need to do anything.

How To Subscribe: if this Issue was forwarded to you by a friend
or a partner and want to start receiving Pathway in the future,
please subscribe below because you are NOT on the list:
http://pathwaytosuccessezine.thecassiopeia.com/subscribe.html

How To Unsubscribe:
If you want to unsubscribe, send a blank message to
mailto:ibc3000-unsubscribe@...
please put 'Unsubscribe' in Subject.

If the above link is not clickable, copy and paste
the following: ibc3000-unsubscribe@...
However, you must use the address you subscribed.

YOUR Feedback is valued!
Since I want 'Pathway To Success' to bring you all the
information you look for and help you to solve problems
you may encounter, I would like to ask you to send me your
ideas and tips to make our Ezine better:
http://www.thecassiopeia.com/WebLions/Pathway/Feedback.html

============================================