Pathway To Success
Published since 2000
Volume 7, Issue No 16, 12th Aug 2007
Publisher Irena Whitfield
iwhitfield@...
http://www.thecassiopeia.com/
Subscriber Count: 138,500+


All personal achievement starts in the mind of the individual.
Your personal achievement starts in your mind. the first step
is to know exactly what your problem, goal or desire is. If
you're not clear about this, then write it down, and rewrite
it until the words express precisely what you are after. Every
disadvantage has an equivalent advantage - if you'll take
the trouble to find it. Learn to do that and you'll kick
the stuffing out of adversity every time.
W. Clement Stone


With 'Pathway To Success' you are receiving only top information,
reliable and proven resources, never anything just to make
a couple of dollars at your expense. However, to make full use
of the resources, get fast ahead of your competition and have
your business and profits grow, you should read, apply and follow
the information you receive.

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Editorial:

Happy publishing Sunday, my valued Readers!

I've just finished reading Michael Cheney's new report on
how to avoid Top 20 Traffic Disasters and cannot recommend
it enough. If you have a website of any kind, want to make
money on it, then, you should get Michael's traffic videos,
study and apply all you learn as fast as you can.

Michael is one the very few people who produces professional
videos and books providing genuine advice. Plus the report I
mention is free which is vene more remarkable. You will find
more on the videos and the report in Today's Tips and
Articles below.

Plus I've included many more unique products and tools that
can help boost profits out of any website if applied.

Enjoy Today's resources and have a profitable fortnight
before I talk to you again.



Sincerely,

Irena Whitfield
Your Publisher

P.S.: I apologize for any bad link you may find, I'm working
on the updates but not all is done yet. Please let me know
about any bad link you may find at: smartie at thecassiopeia.com
Thank you.

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have related to Pathway, incl organizational items, article
and ad guidelines and submissions, communication with me,...:
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Thank you.
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***************************
Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 26th August 2007.

***************************
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Contents

1. Today's Feature Article by Michael Cheney
2. Today's Tip On Motivational Reading by Irena Whitfield
3. Subscribers' Corner by Kenny Love
4. Today's Tip On the Opportunity worth checking
5. Today's Tip On the Book worth having
6. Today's Tip On Software worth using
7. Today's Tip On Learning
8. Today's Special promotional Tip
9. Today's Useful Tip
10. Today's Special Tip


Today's Feature Article

Michael Cheney Talks Traffic:
Interview With A Traffic Expert

Michael Cheney, one of the most-respected names in Internet
marketing, has been online since 1995 and is the man behind
the 6-Figure launches of AdSense Videos and 11 Days To List
Profits. He has unveiled a new videos product Michael's Traffic
Videos" which covers everything to do with traffic and comes
with 100,000 instant ad credits and a tailored Fast-Track
To Traffic Action Plan.

We managed to grab some time with him recently and quiz him
on his favorite topic - traffic.

You'll get a lot out of this interview including a killer
40-page E-book on traffic that Michael has written to help
you avoid the Top 20 Traffic Disasters!

So let's get started.

Q. Firstly Michael, thank you for joining us today in your
busy schedule.

A. Hey no problem. Good to be here.

Q. We all know that traffic is important but could you just
explain a bit about traffic for the beginners out there?

A. Sure. Traffic is the lifeblood of any business online.
Without it you just die. We all know that. But what a lot
of us don't realize is that just like everything else
on the Internet traffic changes very quickly. That is,
the methods of getting traffic are changing all the time and
that's where people get caught out.

Q. What do you mean by "caught out"?

A. Well people fall into the trap of thinking that just
because they know one or two traffic generation methods
that they are some sort of traffic master. In reality just
because you know how to start a pay per click campaign or a
little bit about search engines doesn't make you anywhere
near a traffic expert. I'm trying to spread the word that
there is a massive array of traffic tactics that most
people aren't even aware of, let alone using or mastering.

Q. Can you give us some examples?

A. Sure. Offline for example. You might immediately think
that getting traffic is a purely online activity but the
truth of the matter is that there are lots of things you
can be doing offline to get people into your website. And
it's usually these sorts of areas that are being under-
utilized and therefore there is less competition for that
traffic as well.

Q. So by offline you mean advertising offline?

A. Not necessarily. That is one method, yes, but I'm thinking
of more creative ways to get people into your website. It all
comes down to the fact that having asked people on my list
it came as no surprise that most people want to know about free
rather than paid traffic sources. I've had to become an expert
in free ways of getting traffic in my time online.

Q. What do you mean - I thought you were running a successful
online business with lots of cashflow?

A. I am. But it's not always been this way. When I first
started out in 1995 I had nothing. No money to play with.
Just my own initiative and imagination.

Q. So are you saying you're against paying for traffic online?

A. No. No I'm not saying that at all. What I'm saying is that,
especially when you first start out, you always want to focus
on the free methods. You get the traffic in for free, make
some sales and then you can reinvest some of that money into
paid methods of getting traffic. This speeds up the process.

Q. So what particular offline methods are you referring to
- can you give us some examples?

A. There's one tactic I used that costs nothing to implement,
is relatively quick and ended up getting me thousands and
thousands of targeted visitors into my websites. When I've
shared this tactic with other marketers at seminars they've
started laughing and slapping their foreheads when they saw
how easy it was. They were also embarrassed that they had
failed to use this tactic. It was quite amusing.

Q. So are you going to tell us what this method is?

A. No! (laughs) It's in my course! I truly believe in rewarding
those people that are most eager to learn so instead of giving
away all my traffic tactics in interviews like this I've put
some of them in an E-Book I've written. It is free though if
people want to get it.

Q. So how can people get hold of it?

A. It's called "How To Avoid The Top 20 Traffic Disasters"
and you can get it by going to Michael's Traffic Videos -
you'll see it mentioned on that page.

Q. What's in it?

A. Well I really wanted to raise the bar on a free E-Book so
I spent a lot of time creating it. It's 40 pages long and
stuffed with juicy content on what NOT to do when it comes
to traffic. As far as I'm concerned too many people out there
tell you what you should do but not what you shouldn't do.
That's where this E-Book comes in.

Q. Okay. I think we're about done is there anything else you
want to tell everyone?

A. Just that if they are serious about getting more traffic
into their website they need to goto Michael's Traffic Videos
and get that free E-Book.

Q. Cool. Well thanks for your time Michael and speak to you soon.

A. My pleasure. Speak soon.

********************************
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********************************
Today's Motivational Reading

The Right Motivation
Irena Whitfield

Every day more and more new people come to the Net and
receive an easy piece of advice: find a niche, develop a
passion and make millions.

Even though it looks like a complete nonsense and hype, in
its pure nature it is true BUT it's not that simple...

In fact, there is a secret: my own experience clearly says
that you must passionately follow your plan, your star but
this goal of yours must not be money. Ironically, the more
you concentrate on making money, the less you will make.

Your passion must not be making money. You should sincerely,
passionately work for a goal, ideal, dream...

Money is a by-product.

And this gives the answer to the all-present Internet
question: Why do so many people fail?

Easily: if you are on the Net for a while you may notice
that only a tiny percentage of people want really work for
their dreams. They rarely want anything else except fast money
and are ready to buy hype, scam,.. whatever, if only it is
presented as a secret to fast riches.

A little example: if I publish a recommendation for an excellent
tool useful for webmasters to make their work easier, faster,
more automatic, hardly anyone notices. But if I mentioned
half-hyped information related to a stock purchase, thousands
of people are immediately after me, chasing me for more.

I do understand the money chase. No one can live without money,
and I definitely don't say you should but it's the way that
decides whether you succeed or not.

Chasing money can hardly be a profession like chasing your
luck. This chase makes people exhausted, frustrated,...
failures.

The other part of the secret is that the passion for your goal
must be sincere. If you just make yourself do something because
you are told so, it will not work. You won't achieve your goal,
and you won't make any money either.

However, if you become a person burning for a goal, miraculously
you will suddenly attract everything you wish.

In other words, as soon as you develop your working 'success
system', it's only sufficient to fill it with your goals.

I can guarantee every word I say because for all my life I
have always been passionately following a goal, a dream with
no regard to the cost or rewards and I always achieve that
goal, make big money, set up another goal, make big money and
still work long hours instead of lying around on the beach.
Guess why? It's the working passion that drives me, not
the money I make.

But if I ever worked on something just because I had to, it
never brought any big results. Only a tiny example again: if
I write an article because I feel I have to say something or
comment a thing, such an article is always successful. And,
if I write an article just because I need it for my next
ezine issue, it's never up to much, I must admit. If you think
a bit, you will find many sample cases like this in your own
life too, I'm sure.

So, if you are in a situation now that you don't make the money
you imagine, are looking for secrets, chasing fast money
programs, jumping from an opportunity to another with no big
profits anywhere, stop for a moment, revise your thoughts,
your actions and goals, and give your life a different turn.

You will see different results very soon.

******************************
Irena Whitfield is the Internet Business Consultant you need
if you want to succeed in your home based business. Get her
Success Master Keys and start living your dreams. Click here:
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********************************
If you like our Ezine, please rate it at the Cumuli Ezine Finder
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********************************

Subscriber Article

How To Instantly Sell 65% More Of Your Products Or Services
Adding language translation software to your website
can instantly increase sales of your products and services
worldwide.
Kenny Love

Even though language translation software has been available
for several years now, few website owners are using it.

This is, I suspect, largely because website owners have not
been consistently educated on the tremendous benefits of this
particularly vital tool as well as its idea not having been
widely promoted or publicized. As such, it is possibly considered
more of a website embellishment than a business necessity.

This is ironic because, even though the Internet/World Wide
Web literally presents us to the world via our websites, most
of us simply (and perhaps, naturally) present our site
information in our geographically limited and comfortable
native languages.

Yet, in limiting our sites to our native languages, we are
significantly decreasing our opportunities to not only show our
interest in other cultures and their respective languages, but
we are also eliminating our chances to create lifetime foreign
customers, clients and their respective sales, as well as
limiting our opportunities for true international business growth
while establishing international business relationships.

To support my idea on why language translation software is a
vital tool for any website owner, regardless of the nature of the
site's business or the products or services that it distributes,
as an example, while a good portion of the world speaks the
language of English to some degree, other "first language"
persons would, obviously, prefer and feel more comfortable
with being able to review any website's content in their own
native language.

If you are a natural English speaking individual, simply
consider how you feel when you access a website that is in
a language other than English, and a language that you do not
understand. Comprehension can be a struggle, at best, and
you are very likely to simply exit the site without further review.

However, in this particular instance, this situation does not
only apply to English website owners, but from my experience
of reviewing websites in other languages, it equally applies to
non English sites as well.

However and again, it does appear that cultures outside of
English markets tend to make more of an effort to reach out
to English speaking markets by presenting their websites in,
at least, the English language as an alternative.

Statistics reveal that by not having language translation
software installed on websites, regardless of the sites' native
language or how well the site produces financially, website
owners may be losing as much as 65% in sales of their
products or services that they could otherwise be enjoying
if their site presented itself in multiple languages.

This is because these particular foreign markets are not even
aware of the sites since the single language sites do not make
a proactive effort to promote and publicize themselves to
foreign language individuals. This is a great disservice to both
the website owner as well as to the prospective website visitor.

By default, it is safe to assume that a respectable number of
potential foreign language customers and clients searching
online "accidentally" discover any given site, yet, will pass on
reviewing the site if it is not in their native language. However,
consider the greater chances of attracting those same foreign
individuals as sales prospects or lifetime customers if only the
site were available in their native languages.

In this age of competition and niche market specialization, any
website owner can utilize all of the assistance and information
available to not only maintain their site's sales, but to
continually increase sales as well.

Now, regardless of what you currently earn from your website
annually, imagine what the financial impact of a 65% increase
in online customers or clients, a number of whom are likely to
translate into online buyers, could do for your annual income
compared to previous years.

Also, consider how beneficial your having already established
a relationship with your foreign customers or clients via having
their native language available on your site can tremendously
benefit you should you attend business conventions or other
business related functions in their countries.

At the very least, you will have an immediate advantage over
your competition that has not taken the time to consider the
greatly added value of installing language translation software
on their websites and how it can benefit them dramatically.

**************************
Kenny Love is president of MuBiz.com, a firm specializing
in promotion and publicity for the entertainment industry as
well as representing unique products and services. To discover
more information regarding language translation software and
how it can immediately benefit your website, visit Kenny at
http://www.MuBiz.com/MultiSpeak.html

**************************
Today's Tip On the Opportunity Worth Checking

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Because of this, it's extremely costly for me to give away
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Today's Tip On the Book Worth Having

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While those things are great... what this product is all
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empire, but you get the secrets from 20+ professional,
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to produce millions upon millions in sales on the Internet.

Think what all you could learn from these marketers: About
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Today's Tip On Software Worth Using

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the list is huge. We have spent the last 10 years on the
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Our systems cover every solution the successful Internet
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Today's Tip On Learning

Need Mentoring in Your Home Business? Get It Here!
Over 50% of Students Reported An Increase Of Over 23%
In Their Business... In the last 2 years, it's PROVEN that
this system works...

I have a short announcement for you today, but an important one.

About this time last year, Anik Singal made friends
with an affiliate 10 times smarter than even him when it comes
to affiliate marketing. This guy makes $1 million+ JUST
from affiliate marketing, NOTHING else!

Long story short, Anik made friends, learned from him, grew
even bigger and now he's *nagged* him into teaching you as well.
He mainly has ONE traffic source and he keeps the entire process
as simple as possible.

They're going to start releasing videos in the coming weeks
(LOTS of videos) where you can watch over his shoulders as he
SHOWs you the latest techniques they're using to ramp up your
affiliate incomes...

Now, the page you're going to land on says that it all "starts"
on September 25, 2007. That's actually not true.

The videos we want to show you will start being released
in just a couple of weeks. But, on September 25, that's when
he's *really* going to put his entire system to the test!

I highly recommend you sign-up for these videos here.
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Today's Promotional Tip

Learn Why You're Losing the Traffic Wars!
Get a Free Course: How to Get Traffic!
PLUS grab your FREE 40-page ebook How to Avoid the Top 20
Traffic Disasters, plus 26-Minute MP3

You might think you're doing okay in the traffic wars right
Maybe you know a bit about search engines and you've done
a spot of Pay Per Click.

Well I'm sorry to be the one breaking the news to you but
you are losing the traffic wars.

There's an underground army of super-traffic warriors that
are totally killing it right now as you rest on your laurels
(or in your favorite cozy chair!) thinking that you have this
thing down.

What am I talking about?

Well, traffic, just like everything else online changes VERY
rapidly. What used to be the standard traffic methods just
six months ago is no longer the case.

Not only are there HIGHLY profitable web 2.0 tactics for getting
targeted traffic to your website but there are also rich veins
of untapped traffic that a select few marketers are currently
feeding on.

That is, until now..

You see I've just seen behind the scenes in something that
is going to radically change your entire perception of what
it means to get traffic to your website.

I'll be the first to admit - I thought I knew all there was
to know about traffic but when I started watching the first
of the fifty videos in this unbelievably comprehensive training
program I felt ashamed and surprised.

Here were techniques being laid bare right in front of my very
eyes that I had never, ever heard of. But not just that - they
are so EASY to copy and put into place that I'll be getting
lots more traffic to my websites in a matter of hours
by implementing them.

When you add to that the fact that the course comes with 100,000
ad credits that get you instant traffic PLUS your very own tailored
Fast-Track To Traffic Action Plan then you can see why I'm
so excited about this!

At the price Michael's charging you'll be rubbing your eyes
- seriously now, it's just plain stupidly low-priced.

Anyway, have a look for yourself and you'll see that this has
to be hands-down the most comprehensive collection of traffic
methods ever revealed in one place and all for a mere fraction
of those $1000 price-tagged homestudy courses..

Arm yourself with "Michael's Traffic Videos" today and get
the traffic edge on YOUR competitors. Click here:
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P.S.: Three Powerful Reasons You Need To Check Out Michael's
Traffic Videos;

#1. You get a tailored Fast-Track To Traffic Action Plan that
is suited to your profile and will get you quality, targeted
traffic coming into your site in a matter of hours

#2. You get 100,000 ad credits immediately which gives you
an instant influx of traffic to set you off on your way
whilst you learn the new killer tactics

#3. You get 50 videos that you show step-by-step how to get
massive traffic into your site - you just watch, copy
the tactics and watch the traffic flood into your site.
It's as easy as 1-2-3.

If you can start applying just one or two new traffic tactics
(and this course makes it super easy for you to do it as I'll
explain in a minute) then you could easily double your sales
and income. Don't wait, click here:
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Today's Useful Tip

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Have you ever wonder how these 'new guys' whom you've never
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Needless to say many of them become rich almost overnight...

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In fact, he got people like Keith Wellman, Jason James, Steven
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Today's Special Tip

Looking for Great Gifts?
Download Your Free Monthly Gifts Here!

An Internet Marketing friend of mine, Todd Gross, is just
starting to load up a website with Free Gifts and tips on
Internet Marketing.

You should know that Todd and I have something in common:
We both LOVE finding high quality products that you don't have
to pay a cent for.

Why?

It's kind of like wanting to climb Mount Everest. Because it's
there. There is a scarcity of information products that are
really good, but finding them is very rewarding. When they
are inexpensive or better yet, free, it is kind of like
finding the real thing in a pan of "fool's gold."

This month, Todd is offering 21 no-cost Audio Tips, and the
one and only Automatic Money Machines, the product that started
his Internet Marketing Career. Also, he has a short video
on the differences between Resale Rights, Master Resale Rights,
and Private Label Rights. This is better than a "giveaway" site
because you will be told what products are being loaded in, and
only the BEST products will be selected.

Join us by clicking here:
http://www.thecassiopeia.com/freemonthlygifts.html


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Life's greatest achievement is the continual re-making of
yourself so that at last you know how to live.
Winfred Rhodes

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