Pathway To Success
Published since 2000
Volume 7, Issue No 22, 4th Nov 2007
Publisher Irena Whitfield
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Francis Bacon


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Editorial:

Happy Publishing Sunday, my precious Readers!

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Publishing dates
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Contents

1. Today's Feature Article by Joel Sussman
2. Today's Tip On Motivational Reading by Kapwom Dingis
3. Today's Subscribers' Corner by Christopher M. Knight
4. Today's Tip On the Opportunity worth checking
5. Today's Tip On the Book worth having
6. Today's Tip On Software worth using
7. Today's Tip On Learning
8. Today's Special promotional Tip
9. Today's Useful Tip
10. Today's Special Tip


Today's Feature Article

7 Key Marketing Strategies & Marketing Tips to Help Your
Business Thrive
Joel Sussman

How do you grab people's attention, arouse their interest,
trigger their desire, and motivate them to take action?
Answer that four-part question correctly and you've identified
the secret to achieving tremendous sales and marketing success
in your chosen business or field. To complicate matters,
however, the potential answers are as numerous and multi-faceted
as the growing number of niche markets, products and services,
and marketing trends in our culture.

While not all inclusive, the following list of priorities,
marketing strategies, marketing tools, and small business
marketing tips can help establish a marketing framework that
can put your small business on a faster track to growth.

Marketing Strategy #1: Gain Customer Confidence. Customer
indecisiveness, skepticism, indifference, or confusion are
among the top sales killers in the business world. It's up
to you to project an image of experience, quality, dependability,
excellent customer service, and/or added value to your
prospective customers in order to win their confidence. If
you haven't clearly communicated the advantages and solid
reasons for them to do business with you, then they'll be
hesitant to commit and the sale will go to your competitor.

Marketing Strategy #2: Penetrate awareness of your target
audience by using some form of integrated marketing. In other
words, the more ways the public hears about you, the better
your chances are for achieving brand recognition, credibility,
and greater market share. Effective marketing is partly
the result of exposing your target audience to your name and
your selling points (unique selling proposition) as often as
possible(frequency), in as many ways as possible, and as
cost-effectively as possible.

Marketing Strategy #3: Sincere enthusiasm, in both print and
in person, is contagious (and I'm not talking about using
multiple exclamation points after sentences!!! That detracts
from your credibility and perceived professionalism.) If you
deeply believe in your products, services, your company, and
yourself, then your prospects will pick up on that passionate
attitude and feel confident and optimistic about doing business
with you.

Marketing Strategy #4: Purchasing is an emotional decision.
Instill in your prospects good feelings about your company,
your business relationship with them, and how you can improve
their lives or solve their problem. Accomplishing that is
at least as important in the sales and marketing process as
focusing attention on product features and benefits.

Marketing Strategy #5: Dispel distrust. Gain customer confidence
and overcome potential feelings of distrust by offering written
guarantees of satisfaction whenever possible, customer
testimonials, references, and by joining respected and well-known
professional organizations, such as the Better Business Bureau,
Chambers of Commerce, and industry associations.

Marketing Strategy #6: Impose a deadline.Counteract one of
the biggest obstacles to closing a sale known to mankind:
procrastination. To overcome the natural human tendancy
to deliberate, postpone, and delay, it's often necessary
to inject a sense of urgency into your ads, sales presentations,
and marketing messages. Whether supplies are limited or prices
are going up at the end of the month, some prospects need
to have a deadline or an incentive to motivate them to take
action now.

Marketing Strategy #7: Create a business marketing plan to identify
and capitalize on your strengths and opportunities. Your marketing
strategies should also take into account factors such as your
weaknesses (and possible remedies), external threats (competition,
economic factors, etc.), your marketing mix strategy
(products/services, promotional goals, pricing strategy, and
distribution decisions), media strategy, sales and expense
budgets, target market analysis (know your customers), and
readily available marketing tools, as well as marketing tools
that you need to research or acquire.

********************************
Joel Sussman, president Optimal Marketing Communications:
Sign Up for a Free Subscription to Our Weekly Email Newsletter.
Start receiving regular marketing tips, marketing ideas, and
marketing strategies on how to generate more inquiries, sales
leads, sales conversions, and marketing results.
http://www.marketingsurvivalkit.com/

********************************
Today's Motivational Reading

Achieving Emotional Control
Kapwom Dingis

There was a time in the good old days when people thought
that a person's IQ was what determined how successful in life
they would be. Those were the days when the whole idea of IQ
and IQ tests were new and we all thought that a person's
Intelligence Quotient told us how well they would do at school
and in life.

While to a degree a person's IQ will help them solve problems
and help them achieve academic success more easily there is
something else that matters more when it comes to finding out
if a child/person will achieve success in life.

So what is the thing? Answer: Emotional Intelligence.

Emotional Intelligence can be defined as the

1) Understanding yourself (your goals, intentions, emotions
and all)
2) Understanding others and their feelings.

Not surprisingly in tests done by Researchers, people who
had higher emotional intelligence (ability to manage your
emotions while showing empathy and relating well to others)
did better in life including financially and with relationships.

This means that we can conclude that Emotional Intelligence
is a better predictor of success than any Intelligence test
can offer.

To back up this point I will use a real life research done
at Harvard's Psychology School on 4-6 year olds in 1966.
23 children were used in the Research and the scenario was:
they were put in an empty class with a Candy bar (of which
liking the bar was a criteria of whether the children were
chosen) and were instructed by one of the professors doing
the research that if they wanted they could take the Candy
while the professor was away or they could wait for him to come
back, and if they hadn't eaten the first Candy bar they would
be given two more.

Now the catch was that they did not know when the adult was
coming back. The time for the adult to be away was set
to 15 minutes. (But the children didn't know this). When all
was said and done, 8 of the children were able to wait until
the adult came and got the two Candy bars. All the other kids
were not patient enough to wait for the adult although another
2 waited 10 minutes before deciding to eat their Candy bar.

Surprisingly (or not) when these children were contacted
12 years later the children who had waited until the adult
came back were doing better in school and were more active
in school activities (including Sports, Theatre and Debate team)

20 years later 21 of the children were still contactable (if
that's a word) and once again the children who had shown
emotional restraint in the research had better jobs, had done
better in college, went to better colleges and were in more
stable relationships.

Looking at that example (there are more just do some research;
read Emotional Intelligence by Alder) we can see that if we
want to do well in life and for our kids it is important
to have good emotional intelligence.

The good news is that emotional intelligence can be increased
by consciously making an effort to do so. So, now what are we
to do to increase our emotional intelligence? I will give you
some handy advice to consider:

1) Understanding yourself: Make a list of what you want and why?
What is the best emotional state to be in to achieve this goal?

2) Managing you moods: don't get rid of emotions just be aware
of the emotions you are using and ask yourself whether they
are appropriate at a given time.

3) Understanding others: See things from other peoples position
before you react

4) Influencing people: consider the way you speak and act. Is
it how a leader should act? Consider what the effect of your
communication would be ideally (very few people do this)

5) Dealing with conflict: Conflict arises where there is
misunderstanding between two parties. Bridge this gap by being
slow to anger and assuring people you understand where they
are coming from but gently let them know if they are still
in the wrong. (Warning: many a times you may be in the wrong)

6) Making things happen: Tell the world what you are going
to do but first SHOW THEM

There are obviously a few more areas to emotional intelligence
but these are the key areas, which once mastered can push you
towards success because the simple fact is: if you have control
over yourself and are aware of other people's emotions and
handling them you will always do well in whatever environment
you find yourself, especially Business.

I know many of you will use this information to bring success
to your life.

********************************
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Subscriber Article

Top 7 Niches To Invest In For Future Prosperity
Christopher M. Knight

Every business niche has a cycle it goes through, which starts
at "Start-up, and goes on through "High Growth", "Maturity",
and "Death". Obviously, the best place to invest depends
on your comfort factor and investment goals. Because I like
to invest in the startup phase of business, which is the highest
risk area, the following list are areas that are either in start
up/high growth phase, or will be soon:

1. Voice recognition technologies. Did you know Microsoft is
quietly investing a bundle in this area? So are many other
companies. This is our next evolution as people to get away
from the keyboard and allow the rest of the world who can't
or don't type to get online and be connected with the rest
of the planet. Voice translation services, if they can ever
figure it out, will also be hot.

2. Silicon chips that convert your hard drive to the same access
as a ram disk, convert your film in your camera to a disk or
a chip for processing, allows you to carry your complete medical
or dental or any kind of history on a small chip about the size
of a quarter or smaller. Some day, someone is going to invest
a way to access this information via a brain to chip interface
and a new era will rush in to exploit that financially.
7-10 years?

3. Education. Adult re-education, and certification. Expect
colleges to take a back seat to industry specific technology
education and certification as the choice to make bigger money
in the future. Colleges (not all of them) just aren't keeping
up and teach 2 year+ old technologies which are obsolete when
they graduate. This statement should make a lot of folks mad
or upset. Maybe the colleges can do something about it. Maybe
not. Expect colleges to do online web training BS, BA, MS,
PHD's, etc. within the next decade, not because they all want
to, but because they have to, in order to survive.

4. Home offices will continue to be heavily invested in, as
will high speed bandwidth Internet connections to them. Products
that make life for the 'at home business', will prosper.
Folks who provide outsourcing services will also boom.

5. Wireless Internet access, PDA's, voice communications, paging,
and services that give you the ability to get stock quotes,
weather reports, news & information wherever you are in the world,
all in a package about the size of a pager. Expect to use
a single phone or device that goes with you from your bedroom
to your boardroom, and every event in between. Companies that
provide services around this trend will probably prosper, as
well as those who deliver it.

6. The Business and Leisure Vacation Industry: As spendable cash
increases, and with the Internet and notebook PC's become more
and more affordable and possible, more folks will be spending
more moving about, rather than just staying in one area for long.
Invest in companies who deliver services to the businesses who
deliver the vacation industry, such as web booking or marketing
agencies, and T1 or folks who help make hotel rooms high speed
Internet access friendly.

7. Bioengineering. Products & Services that give us more control
over our health, our choices, and the quality of life. Research
that is going on in these areas are allowing people to see once
again, heal faster, recover faster from a multitude of problems,
live longer, and enjoy life with more comfort. There are many
moral and ethical issues surrounding some of these new technologies,
but that will not stop the rapid investment into this area.

Many of these statements are forward looking and you should
not take these as facts, but rather the opinion of the author
and the author alone. Use this information at your own risk.

**************************
Christopher M. Knight is Entrepreneur, Author, Business Builder
and Email/Web/Internet Strategist. More Top7Business Articles:
http://Top7Business.com/?expert=Christopher-M.-Knight

**************************
Today's Tip On the Opportunity Worth Checking

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Today's Tip On Learning

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*************************
Success seems to be largely a matter of hanging on
after others have let go.
William Feather

*************************
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*************************
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