Pathway To Success
Published since 2000
Volume 7, Issue No 24, 2nd Dec 2007
Publisher Irena Whitfield
iwhitfield@...
http://www.thecassiopeia.com/
Subscriber Count: 138,500+


The man who does not work for the love of work but only
for money is not likely to neither make money nor find much
fun in life.
Charles M. Schwab


With 'Pathway To Success' you are receiving only top information,
reliable and proven resources, never anything just to make
a couple of dollars at your expense. However, to make full use
of the resources, get fast ahead of your competition and have
your business and profits grow, you should read, apply and follow
the information you receive.

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Editorial:

Happy publishing Sunday, my precious Readers!

Finally I finished my book containing short stories from my
life with my westie dog, Drixi and a manual to the westie world.

And here I need your help. I have a special deal for you: I
will send you my book (ie full .pdf version) for free and
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and whether and why you recommend it to people.

Please send me an email saying you're ready to help me and I
will send you my book: westie@...

You can check the draft sales page here to learn more.

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Enjoy Today's articles, resources and tools and stay tuned
Pathway is back in a fortnight...


Sincerely,

Irena Whitfield
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Publishing dates
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Next Issue is supposed on 16th Dec 2007.

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Contents

1. Today's Feature Article by Judy Cullins
2. Today's Tip On Motivational Reading by Shawn Wiederin
3. Today's Subscribers' Corner by Cory Threlfall
4. Today's Tip On the Opportunity worth checking
5. Today's Tip On the Book worth having
6. Today's Tip On Software worth using
7. Today's Tip On Learning
8. Today's Special promotional Tip
9. Today's Useful Tip
10. Today's Special Tip


Today's Feature Article

Ten Top Reasons Why Authors Need a Web Site
Judy Cullins

If you have your own web site for your informational products,
you will get to keep all of the money after expenses--always
a great advantage, and you will be seen as a market leader
in your field. Here are 10 reasons you need a web site.

You may think, "Why not let other web sites sell my book?"

Maybe you've already put your print book into POD and are
listed on a web site. Many authors who think they are non-techie,
do this. They may do this because it "sounds" cheaper than
doing their own site and book delivery. But notice just how
many sales and profits these POD author's get. Just listed
with 20-40,000 other books and a few lines about your book
will not make your book stand out from the crowd as it does
with a sales letter on your own web site. Another problem
with one at a time print and delivery, the author has little
control over his book. And, the price charged may be too high
for a type of book that doesn't have a specific audience who
wants it.

If you have your own web site for your informational products,
you will get to keep all of the money after expenses-- always
a great advantage, and you will be seen as a market leader
in your field. With a little mentoring, this can be easy and
inexpensive.

Top Ten Reasons

1. Enhance your online and brand presence with your particular
"branding"--why your product or service is the right choice
why you are the preferred expert over your competition.

For instance, the one who says I can help you make your book
dream a reality, faster, cheaper, and easier. How? Through
designing every part of your book to sell copies--before you
write a single chapter applying the nine "essential hot
selling points," and how to write each chapter much faster
with less editing using the "fast-forward" technique.

2. Enhance product awareness.

When your targeted visitors come to your site to see your
free articles and tips, they will become aware of the products
you offer. They may not buy the first time, the second or even
third time, but if you keep your site updated with new
information every week and mark your site that you have done
so, your visitors will keep coming, and up to fifty percent
will buy.

3. Boost your leads and data base fast.

When you entice your reader with a free report or ezine, they
will leave their email address at your web site. Then, you
will be able to continue to stay in touch with them. Allow
them to download a free chapter or excerpt of your eBook.
Illustrate with benefits and a testimonial why they should
sign up for your free ezine.

4. Reach new customers worldwide.

Once you get up on the web, many people will come to your
site from all over the world. Your ezine or teleclass can
connect with people outside your area because your subscribers
or participants think so much of you that they forward the good
news to their friends and associates. With your free content
such as articles, only targeted buyers come, bringing you
a much higher rate of sales.

5. Add a new sales channel.

Maybe people know you or your products offline through
networking groups or other business ventures. A web site
makes you even more respected, and online prospect buyers
expect you to have a web site because they love the convenience
and speed of online ordering. A web site is your office.
Think of the money it saves you from renting one.

6. Increase your existing sales channels.

You may also want to send out occasional post cards, give
talks to interested groups, give book signings or radio
interviews.

Here, you offer take home follow up product ordering page-even
for eBooks. Here, you capture your audience's emails by having
them sign up for your free ezine or report. On the radio, you
can offer your 800 toll free telephone number.

Like me your can offer yourself as a guest speaker for a teleclass
on one of your hot topics. On the write ups and on the call,
offer a special price on one of your books. Orders will stream
in!

7. Reduce support costs.

You would spend far more on rent for a real office and need
more equipment and furniture plus more support staff.
Online/web marketing is far easier, cheaper and more effective
than the mail, telephone or fax. And, when you automate book
and coaching sign up and delivery, the sales will roll in like
a tropical storm. Using 1shoppingcart has totally catapulted
sales for your coach.

8. Reduce the cost of doing business.

In your home-based virtual office, you will have much less
overhead. For eBooks, you won't have to spend time or money
on postage, packaging, or mailing. They can be downloaded and
you don't have to do phone orders. You reduce your dependence
on other sales channels such as the brick and mortar bookstore,
which only take your book through a distributor or wholesaler.
All of these folks take a hefty percentage to greatly reduce
your profits--up to 80%. Online bookstores may accept your
eBook or print book readily. Visit their sites such as
http://www.BookLocker.com or http://www.Amazon.com for details.

One thing from your coach-you can make much more money on your
sales when you offer your own web site with a good sales letter
on it for each book or service.

9. Increase your profits up to ten times.

When you sell your print or eBook to an online Book-selling
site, you may receive a commission up to 50%. When you sell
your print books Online, they will give you around 30% royalties
delivered by check every few months. These monies support
the author, not the unwieldy publishing monolith who spends
most of its time and money on big-ticket authors. Remember
though, you must attract new prospective buyers to that site,
so think of writing and submitting articles as your number
one way to do this.

10.Reduce your marketing time because email communication is
short, fast, and gets to the point quickly.

You don't have to spend time buying stamps and special envelopes
and stationery. With a computer assistant, you can look like
Barnes and Noble reaching many thousands of online buyers
by putting ongoing attention and maintenance on your site.
With a little mentoring you too can get thousands of daily
visitors instead of just a few.

If you are like me, you will enjoy keeping track of your
increasing sales each month. You will enjoy staying in touch
with your buyers. When they order on your site you can keep
track of them, put them in your address book, and send them
follow up information, free bonuses and requests.

Remember, your web site can cost only $500 when you put up
just one sales letter and order page. So, don't let price
hold you back. Without your own web site, not many will be
able to discover your unique, helpful message and fill your
bank account too.

********************************
Judy Cullins, 20-year Book and Internet Marketing Coach works
with small business people who want to make a difference
in people's lives, build their credibility and clients, and
make a consistent life-long income. Judy is author of 11 eBooks.
Write your eBook or Other Short Book Fast! and monthly free
ezines, Subscribe and get free eBook 20 High Octane Book
Writing and Marketing Tips.
http://www.bookcoaching.com

********************************
Today's Motivational Reading

How To Improve Your Spending Habits
Shawn Wiederin

Impulse spending is a result of you and your family believing
you need something or your family having easy access to money.
Money that can be easily accessed by using a credit card or
via your checking account. These are methods of payment that
should be avoided. Impulse spending is also caused by lack
of financial planning. People spend too much because they don't
make a list (plan for) of items that they need to purchase
at a store.

How Does Quick Access To Money Affect My Spending?
Psychologically it's easier for you too impulse spend when
you have access to a credit card or even your checking account.
You have a "I'll pay it later" mentality, or you believe that
writing a check out "is no big deal" because there is enough
money to cover your spending.

How Can I Stop My Impulse Spending?
Learn to operate on cash-only and your spending mentality
will change. You will now fully realize the value of your
money, and you will not be quick to impulse spend. It worked
for me, and it can work for you.

For the next 7 days only use cash when you need to spend money.
Continue to follow this process. You will find yourselve making
less impulse purchases.

How Making A Shopping List Will Improve My Spending
A list shows you specific actions that you must take to complete
an activity. Your shopping list is like a "to do". You have
specific actions you need to finish to complete your to-do
list. This same concept can apply to shopping.

Make a list out prior to shopping and you will know the specific
actions (i.e. items that will be purchased) prior to completing
your shopping. Follow your list and you will have less of
a chance of impulse spending.

Operate on a cash-only basis and use a shopping list
whenever you shop. This will lead to less impulse spending.

********************************
Shawn Wiederin Author of "What Mom and Dad Should Have
Taught Me About Money". Discover How To Build Wealth at
http://www.savemorespendless.com

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Subscriber Article

TOP 5 Reasons WHY Affiliate Marketing Is The Quickest Way
To Get Started Online
Cory Threlfall

Looking to start a home based business online for some extra
$Cash$ and are looking for ideas on How-To get started as
quickly as possible with as little or NO start up costs?

Well... let me share with you my idea on how 'Anyone' can get
started online within the next 24 hours without a website or
product of their own.

Are you ready?

The quickest way 'Anyone' can get started online is by becoming
an - Affiliate Marketer.

What is a Affiliate Marketer you ask? The answers simple.
You simply market others peoples products for a cut(usually
between 30-70% commission on every sale made by you).

That's as easy as a definition gets, so I hope you get
the picture.

Now that you understand what the quickest way to get started
online is its now time for me to explain to you the "TOP 5
Reasons WHY" this is the answer.

Reason #1. NO Domain Costs.

The beautiful thing about being an affiliate is they supply
you with a unique Domain with your affiliate ID for you
to promote. Though some affiliate domains are quite ugly,
the fact remains that you don't have to worry about paying
to register any domains to get started with your promotions.

There are advanced affiliate marketing techniques using domains
but I won't get into that here.

Reason #2. NO Hosting Costs.

By being an affiliate you don't have to worry about web
hosting because once you sign up as an affiliate you get your
own unique URL which simply redirects your potential customer
to the main affiliate website.

Again there are advanced affiliate marketing techniques that
require hosting but that's a whole other article in itself.

Reason #3. NO Product to worry about creating.

Once again the advantage to being an affiliate is that you
don't have to worry about creating your own product. That's
why you became an affiliate in the first place.

Reason #4. NO Website or Salesletter to create.

Creating a profitable Website and Salesletter can be quite
the costly task especially when it comes to your salesletter.

By being a affiliate you can choose a good converting affiliate
product and not have to worry about all the Trial and Error
and testing involved when setting up a direct response website.

Reason #5. NO Refunds to deal with.

This again is another benefit to being an affiliate and that
is you don't have to worry about dealing with any refunds
from customers who are unhappy with their purchase.

The less headaches you have to worry about the better.

Well, that's it. Those are my "TOP 5 Reasons WHY".

Don't get me wrong, I'm not saying don't start your own website,
I'm simply sharing with you the quickest way to get started
online.

You definitely will want to set up your own website once you
feel comfortable with what you want to do online as your own
business.

Affiliate marketing is just a EASY way to get in the game and
see how things are done online.

If you really want to see how the affiliate marketing Pro's
do it online then I have a special Free report I'd like you
to have that will show you a simple '7 Step Formula' for getting
started.

http://www.internetwondersezine.com/7-step-formula.html
(Right click this link and select 'Save Target As' to download)

Well, I truly hope you see the benefits to being an affiliate
marketer and see my point as to WHY getting started online as
an affiliate marketer is the most cost effective and cautious
way to start your online home based business.

**************************
Cory Threlfall is the Editor and Publisher of a online webmaster
publication called... The Internet Wonders eZine, where you'll
receive 'Daily' via the Web or RSS syndication Expert Articles,
Product Reviews, HOT Tips, and More on how to Promote and Build
your business online. Go NOW to ==>
http://www.internetwondersezine.com

**************************
Today's Tip On the Opportunity Worth Checking

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Today's Tip On the Book Worth Having

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Today's Tip On Movie Worth Seeing

91 Year Old Superhuman in World-View Changing Video
You may have seen this already, but just wanted to make
sure you didn't miss out.

91 Year Old Superhuman: Some call him a modern day Da Vinci:

* He has hundreds of inventions.

* He's the author of 13 books.

* He is the subject of several documentaries including
the award-winning Future by Design.

At 91, he works harder than anyone I've ever met, has
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drawing every single day - just about non-stop.

His name is Jacque Fresco. Learn more, watch the movie...

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Today's Tip On Learning

Want to Become a Millionaire?
Get The Abundance Course And Learn How To Release
the Millionaire Within You!

The Abundance Course IS the Release Technique, the original
Release Technique Method as taught by Lester Levenson:

* Question: Why is it called The Abundance Course and, how
is it so different and unique to any other kind of success-system
or technique?

* The Answer is simple: For one thing, it does not require you
to already have any kind of belief system or philosophy. It's
not a "set of rules" you have to live by. Instead, it's
a complete practical experimental step-by-step process that
is easy to learn and effortless to practice to get the results
you desire.

* What is more: The Release® Technique is an original system.
It does what no other course, seminar, book or program can do.
It provides participants with an easy to use, portable technique
that can be applied anywhere, at any time to identify and
eliminate negative feelings, assumptions and limiting behaviors.
You'll learn how to let go of these unwanted emotions as they
arise, then release the negative energy -- right on the spot
-- without getting overwhelmed or beating yourself up.

* More: It also allows people to set and achieve new goals
and, above all, HAVE THEM - (including the ones you'd had but
given up on!).

* Finally: Unlike any other self-help program that exists,
the Release® Technique works at your core level -- your feeling
level. It is unlike anything you will have experienced before.
It is NOT "happy clappy" motivational stuff. It is NOT psychology,
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meditation or anything that requires memory or study.

Anyone can learn to use the Release® Technique in a matter
of minutes no matter what their background, financial situation,
education or age - (it's even been successfully taught to 5-year
old kids!).

I guess the best way to sum it up is this:

* It Guides You Through The Effortless Process Of Pulling Up
The Menu Of Your Mind...

And...

* NATURALLY Letting Go Of Any (And Every) Anti-Program Lurking
In You That Is Putting An Invisible Blocker On The Success
And Happiness You Secretly Crave!

Check it by getting an email course sampler: FREE.
Learn how to get rid of all worry and fear, plus a free CD.
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Today's Useful Tip

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Today's Special Tip

Urgent For Dog Owners!

Grief stricken man searches for answers after unexplained
death of his dog and accidently uncovers multi-billion
dollar cover-up responsible for up to 87% of all dog deaths.

Now he can tell you, a dog owner, how to easily stop this
happening before it's too late. Many world-famous Doctors
of Veterinary Medicine and published Dog Care Experts
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See their shocking, research-supported claims in this report.

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*************************
The man who will use his skill and constructive imagination
to see how much he can give for a dollar, instead of how
little he can give for a dollar, is bound to succeed.
Henry Ford

*************************
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