Pathway To Success
Published since 2000
Volume 7, Issue No 25, 16th Dec 2007
Publisher Irena Whitfield
iwhitfield@...
http://www.thecassiopeia.com/
Subscriber Count: 138,500+


The world is a dangerous place, not because of those who do
evil, but because of those who look on and do nothing.
Albert Einstein


With 'Pathway To Success' you are receiving only top information,
reliable and proven resources, never anything just to make
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Editorial:

Merry Christmas, my valued Readers!

This Issue is a bit different because it's full of Christmas
presents for you... I hope you will enjoy and find them
useful.

Also, Last Chance to participate in Big 2007 Contest and win
all the 2007 prizes plus the Big Gift Package announced
on 10th January 2008. But you must hurry and answer correctly
the most questions. Click here:
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The Big Gift package contains:

* Leverage on Resell Rights Package
* List Building 101 Package
* Golden Internet Secrets
* Resale Rights incl websites
* Bonuses

The Prize is definitely worth testing your luck.

Have a wonderful Christmas, enjoy the festive time and stay
tuned, Pathway is back with more gifts for you in 14 days...


Sincerely,

Irena Whitfield
Your Publisher

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***************************
Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 30th Dec 2007.

***************************
Last Business You Will Ever Start !
We are looking for entrepreneur who want to make a realistic
$250K FIRST year. Income potential without EVER picking up
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Contents

1. Today's Feature Article by Irena Whitfield
2. Today's Tip On Motivational Reading by Donald Trump
3. Today's Subscribers' Corner by Derek Gehl
4. Today's Tip On the Opportunity worth checking
5. Today's Tip On the Book worth having
6. Today's Tip On Software worth using
7. Today's Tip On Learning
8. Today's Special promotional Tip
9. Today's Useful Tip
10. Today's Special Tip


Today's Feature Article

Tough Money Decisions
Irena Whitfield

As soon as you decide to start a business of your own, you
should realize that all financial decisions are in your hands
and the related consequences as well.

You must become a quality manager in the first place, if you
want to succeed and make your business profitable and stable
long-term.

A manager refers to a person (or persons in a large company)
who is in charge for operating a business and for measuring
up to the profitability and liquidity goals.

You, as the manager, need to answer important questions such
as what was your company's net income, and if you have
a substantial rate of return. Does your company have enough
assets, and which products bring in the most money? When
making a decision, managers usually follow a systematic approach.
Even though larger businesses require a more concrete analysis,
the basic pattern is similar to small businesses.

* Financing a business: Financing for a company is critical,
because you need money to continue your operations. Here is
a useful website to find out more information about financing
a business. http://www.sba.gov/financing/

* Investing in a business: As the owner of your company you
must invest in your current assets so that it will make money
for you in the future. It's essential to strictly
differentiate between an investment and a cost.

* Producing goods or services: You are also responsible
for developing and producing goods and services that your
company can sell.

* Marketing: It's vital to continuously learn marketing and
advertising skills so that you can distribute goods and
services more efficiently.

* Managing workers: If you decide to employ people, then
you must hire qualified employees, and also pay them.

* Analysing information: You must regularly collect and
analyse data about your company such as how much you made
in the last month, the sources, how your business is performing
and organize the information in a way so that it can be used.
You also release the information to important people outside
your business.

Most businesses generally publish their financial report which
shows how well they meet their profitability and liquidity
goals. These statements display how well a company did
in the past and probably most important, how well they will
do in the future.

However, many people outside the business also study
the financial reports. They are the investors and the creditors.

* The investors are the individuals that invest in a business
and will keep a part of the ownership. They are concerned
with their past success and failures, and also will like
to know the potential earnings. A concrete analysis of the
financial statement will help prospective investors base their
decisions. Once they finish investing they must continue
to study a business financial statement.

* Next, the creditors are the companies that lease money
to businesses for short or long term needs. Creditors are
the people that deliver money or provide services for companies
in advanced before getting paid.

Their main concern is whether a business will have the money
to repay the money with interest in an approximate time. Some
of the things they study before they make their decisions are
a company's liquidity, cash flow, and profitability. Some
examples of creditors are banks, mortgage companies, and
insurance companies.

Even though I am very negative about hiring too much staff,
I highly recommend that you hire a competent accountant if
you're not an able professional in the field yourself.

Accounting is a systematic information system that measures,
process, and communicate information, in particular financial
about your business. An experienced accountant can significantly
help you make better financial decisions for your business.

********************************
Irena Whitfield is the Internet Business Consultant you need
if you want to succeed online. Get her Financial IQ Guide
and get your business to real profits heights. Click here:
http://money.thecassiopeia.com/

********************************
Today's Motivational Reading

Adversity Builds Character
(But I Prefer the View from the Top)
Donald J. Trump

The issue of Inside Trump Tower that you will receive in
two weeks will be the 100th issue! As always, it will be
packed with good advice - and for that issue, a choice
selection of a few popular articles from the past. To start
that process today, we are proud to reprint this great
article by the Chairman Donald J. Trump that first appeared
on the Trump Blog in June 2005.

My greatest respect is for people who have experienced
adversity and then come back. I was one of those people, in
the early nineties. I went through a tough period and
learned a lot about myself, and then came back bigger and
better and stronger. It wasn't unlike what happened to
Frank Sinatra in the early fifties. Like me, he lost focus.
He took his eye off the ball and he made some bad decisions.
(Also like me, it was the fairer sex that had a little
something to do with his troubles, but that's another story
for another time.)

There's a wonderful story in Sammy Davis Jr.'s book, Yes I
Can. In this story Sammy, who is on the way up (due in no
small part to Sinatra's patronage), sees Frank walking down
Broadway all by himself, looking utterly dejected. At the
time, Frank was on the skids, having gone from being the
biggest singer ever known to a laughingstock, reduced to
singing novelty songs.

It's a familiar scenario to me, because one night at 3:00 A.M.,
when I was more than $9 billion in debt, I was summoned
to Citibank for a conference call with a bevy of international
bankers to whom I owed money. It was pouring rain and I couldn't
get a cab, so I had to walk to the bank, 15 blocks from Trump
Tower. By the time I got there I was soaked. I felt then like
I had reached my lowest point. But we worked things out, and
the rest, as they say, is history. They also say it's darkest
before the dawn. You know what I say: Never ever give up.

********************************
Donald J. Trump is Chairman of Trump University. Learn how
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Subscriber Article

4 Simple Last-Minute Tactics to Maximize Holiday Sales!
Derek Gehl

We are now in the heat of holiday shopping and NOW is the
perfect opportunity to apply some last-minute holiday marketing
tactics to capitalize on the buying frenzy!

Don't procrastinate because time is running out...

As an online business, you only have a few weeks left before
sales will drop off and the last minute shoppers turn to
traditional retail stores in order to avoid expensive last-minute
shipping!

So without further ado, here are 4 tactics you can apply TODAY!

Tactic #1: Add Some Holiday Flair To Your Salecopy!

Make sure your salescopy tells your customers which of your
products would make good gifts for which of their family members...

- This would make a great gift for mom!
- This would make a great gift for the entrepreneur in your family!
- This would make a great gift for video game fan!
- This would make a good gift for [insert recommendation here]!

... You get the point.

Never assume your customers "get it" because they probably
don't... you need to tell them who your product(s) apply to
and why they should buy it for them as a gift.

Tactic #2: "Top 10 Gift Ideas" List

If you're a business with numerous products, then one of my
favorite tactics is putting a "Top 10 Gift Ideas" list on
your site.

If someone is surfing the Internet for gift ideas, your
list will grab their attention -- and you can then direct
them toward the products that generate the highest profits
for you!

And don't forget to modify the salescopy of the products
you recommend to play up the "gift idea" angle! Just like
with Tactic #1, you need to tell them who wants your
product and why it would make a great gift.

Tactic #3: Capitalize On "Seasonal Keywords" in the Pay-Per-
Click Search Engines

At this time of year "Gift"-related keywords will see a
substantial increase in search volume as shoppers are
looking to buy presents for their loved ones! For example:

Hobby Related Key Phrases:

- Golf gift idea
- Fishing gift idea
- Video game gift

Individual Specific Key Phrases:

- Christmas gift for Fisherman
- Christmas gift for Plumber
- Christmas gift for Student


Warning: Stay away from more general keywords and phrases
like "Christmas Gift" or "Christmas Gift for Dad." They
will not drive you the targeted traffic you need.

And remember, to get the highest possible conversion, the
salescopy on your website needs to continue the theme of
the keyword.

So if someone comes to your website after searching the
keyword "Christmas Gift for Student," you need to continue
that theme and create a landing page that explains why your
product will make a good gift for a student.

Tactic #4: The Countdown Clock!

This one's my favorite...

Make sure you add a countdown timer to your website that's
counting down to the last minute your customers can order a
product from your website and still get guaranteed delivery
by Christmas!

Even if you have two weeks left on your countdown clock,
the psychology of a clock counting down in front of someone
will increase their urgency to order NOW!

The easiest way to add a countdown clock to your website is
with one of the many free javascripts available on a site
like javacript.internet.com. Go to this site and search for
Countdown Timer and you will be presented with numerous
options.

So there they are -- four strategies you can apply to
profit from the holiday buying frenzy. But remember, that
countdown clock is ticking for YOU, too... so you need to
take action NOW!

And speaking of countdowns...

You only have a few more days to buy one of my slightly (
and I mean slightly) damaged "Insider Secrets" courses for
only $97 instead of the regular $197 -- and still get
guaranteed delivery by Christmas!

So if you were thinking about "playing Santa" and buying a
course for more than 50% off the regular price for the
budding entrepreneur in your family (even if that
entrepreneur is YOU ;-), then you had better act fast!

**************************
Derek Gehl offers a special opportunity now. Don't miss out.
Click here now:
http://www.thecassiopeia.com/youruniquechance.html

**************************
Today's Tip On the Opportunity Worth Checking

Get paid on 100% of your website traffic, no clicks necessary!
How is this possible?

A revolution in advertising is taking place, millions of
dollars are being earned, will you miss the boat?

I want to show you how to get a 100% conversion rate on your
website traffic.

This is not a sales pitch and there is nothing to buy. There
is no squeeze page that is designed to sell you anything later
either.

This is an event that you should know about...

First there was Pay Per Click advertising which pays you
on the small percentage of website visitors that actually
click on an advertisement.

Now there is "Pay Per Play" advertising that will pay you
on 100% of your website traffic... NO CLICKS NECESSARY!

Pay Per Play caters to an audience that is larger than radio,
television and print media combined!

Billions of dollars are being spent by big brand advertisers
and they are ready to pay you. Will you claim your share
of the pie?

Or will you let someone else have it?

Get a guaranteed 100% conversion rate on your website visitors.
To learn more about Pay Per Play visit:
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Today's Tip On the Book Worth Having

STOP! $100,000 Annual Income!
Get A Free How to Guide!

You are reading the subject right ...
>>> $100,000 Annual Income <<<

is the goal or better was the goal for the author and now
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So what exactly can you expect?

In very very very short:

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And ... Did I mention the content is full of AHA! moments?

If not -> it certainly is.

I don't know how long he is offering this enormous package
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Today's Tip On Software Fun Using

Free Christmas Software!
Xmas Fred: Your DESKTOP BUDDY

A scruffy Santa wanders around your desktop, plays the piano
and gets up to other mischief. Adults and kids will enjoy
him for sure.

It's a 300 kb file and requires: Windows 3.x/95/98/NT,
8 Mb RAM, sound card.

Get him here:
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Today's Tip On Learning

Holiday Special...
Keep reading for a discount on all the Direct Your Mind
product line and win a FREE Ipod and MORE...

HOLIDAY DIRECT YOUR MIND STOREWIDE-PLUS SALE

Get 15% OFF on any of the popular mental training Software
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AND we'll be giving away IPOD Nanos to 3 lucky customers.
We'll be giving away one IPOD Nano each week for the next
three weeks. Anyone who places an order for any of our
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for each software title purchased.


HERE'S HOW TO GET YOUR DISCOUNT AND IPOD CHANCE...

As you are checking out to buy any of the softwares, you'll
come across a COUPON FIELD... just type LISTMEMBER and
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Remember, shipping is free worldwide!

When we see your order come in, we'll count the number
of softwares that you've purchased and enter a "chance"
in our IPOD Nano drawing for each software purchased.

The first winner will be announced on December 4th, then
another winner on December 11th, and the final winner on
December 18th. (so you'll get your IPOD in time for XMas)

The IPOD Nano contest and the discounts end Midnight,
December 17th.

So visit us now here:
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and buy the perfect Holiday gift... one of our helpful mental
training softwares!

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Today's Promotional Tip

Learn how this guy makes $19K/month from AdSense!
If you've been struggling trying to make a decent amount
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Well I've just come across a site that is the answer to all
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And no - he doesn't have thousands of sites, he's got a handful
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In fact, he started out just earning a couple of dollars
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Visit the site right now and you can watch the videos that
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Today's Useful Tip

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*************************
I am only one,
But still I am one.
I cannot do everything,
But still I can do something;
And because I cannot do everything
I will not refuse to do the something that I can do.
Edward Everett Hale

*************************
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