Pathway To Success
Published since 2000
Volume 8, Issue No 1, 13th Jan 2008
Publisher Irena Whitfield
iwhitfield@...
http://www.thecassiopeia.com/
Subscriber Count: 138,500+


Success is getting what you want.
Happiness is wanting what you get.
Dale Carnegie


With 'Pathway To Success' you are receiving only top information,
reliable and proven resources, never anything just to make
a couple of dollars at your expense. However, to make full use
of the resources, get fast ahead of your competition and have
your business and profits grow, you should read, apply and follow
the information you receive.

Don't forget to collect your Bonuses incl Insider Tips 6 and
77 Questions and Answers to Ezine Success at:
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Read the Current Issue Online at:
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HOT! Pathway To Success Ezine Desktop 2008 Edition!
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In case you don't want to download it, you can start using it
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s.html

Today's Issue in a zipped .pdf file
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What's New:
** Happy And Prosperous New Year, my valued Readers!
Collect your presents:
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** Hot Tips for Boosting Home Based Business! Click here!
http://www.thecassiopeia.com/CassiRecommends113.html


Reminders:
- theCassi News: Learn every information the minute it's out!
Learn how to destroy your competition, listen to a new special
Interview, and more... Click here:
http://www.thecassiopeia.com/News.html

- 1000 Questions for Couples Answered! Click here:
http://relationship.thecassiopeia.com/

- You can also read Pathway on Pathway Blog below:
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- New Additions: theCassiopeia.com recommends top Internet
items for both: your use and profit in a new Version.
http://www.thecassiopeia.com/theCassiRecommends.html

- Listen to Online Radio Regularly:
a new Top show every Saturday at:
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Editorial:

Happy and prosperous new year, my precious Readers!

I would like to thank you again for your wonderful support
last year which made it a super successful year for Pathway
and me.

Also, I want to stress that Pathway To Success Ezine success
is in your hands and I fully rely on your support and
loyalty this year too.

That's why I promise you to always recommend you tools and
resources helpful to your home business in making it really
profitable.

Hot News: New Insider Tips are out! You can download the new
edition in Tips below. As always I would like to ask all the
authors whose articles are included to check their bio and
if not up-to-date, please let me know and I will change it.

Also, if you haven't supplied your photo yet, please send it
to me. Your article response will be better if people can
see who's talking to them.

And there's a new special for included authors: I will
customize your copy for free. Send me your Ad and I will
publish it on the main page of the ebook.

Please send all the above to support at thecassiopeia.com
Subject: 'Insider Tips' And please add enough information
about what you want me to do with your article/bio/ebook etc.

Enjoy Today's articles, tools and resources and please stay
tuned.... Pathway is back in a fortnight.


Sincerely,

Irena Whitfield
Your Publisher

P.S.: Don't forget to let me know what you'd like to see in
Pathway this year. Thank you:)
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P.S.S.: You can find answers to the basic questions you may
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and ad guidelines and submissions, communication with me,...:
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Subscribers Only: 1+1 ! Buy 1 item and get 1 of your own
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Note: How to claim your sales Bonus?
Any purchase from one of my websites qualifies you for the Bonus.
It's sufficient to send me your purchase receipt to
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Today's Special Free Reading Bonus:
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anyone develop or retain a sharp and reliable memory.
Download free by clicking below:
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***************************
Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 27th Jan 2008.

***************************
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Contents

1. Today's Feature Article by Mitch Meyerson
2. Today's Tip On Motivational Reading by Jennifer Tankersley
3. Today's Subscribers' Corner by Kevin Koop
4. Today's Tip On the Opportunity worth checking
5. Today's Tip On the Book worth having
6. Today's Tip On Guide worth using
7. Today's Tip On Learning
8. Today's Special promotional Tip
9. Today's Useful Tip
10. Today's Special Tip


Today's Feature Article

Why People Buy
Mitch Meyerson

Perhaps you already know why people buy, but do you know all
51 reasons?

The more of those reasons you know, the better you'll be able
to market. By Jay Conrad Levinson Geoff Ayling, in his superb
book, Rapid Response Advertising, provides wannabe guerrillas
with a full fifty reasons why people buy.

There are really far more than fifty, but I have a feeling
that these fifty will get your creative juices flowing. People
make purchases for these, among many reasons:

1. To make more money even though it can't buy happiness
2. To become more comfortable, even a bit more
3. To attract praise because almost everybody loves it
4. To increase enjoyment of life, of business, of virtually
anything
5. To possess things of beauty because they nourish the soul
6. To avoid criticism which nobody wants
7. To make their work easier - a constant need to many people
8. To speed up their work because people know that time is
precious
9. To keep up with the Joneses there are Joneses in everybody's
lives
10. To feel opulent: a rare, but valid reason to make a purchase
11. To look younger due to the reverence placed upon youthfulness
12. To become more efficient because efficiency saves time
13. To buy friendship. I didn't know it's for sale, but it
often is
14. To avoid effort because nobody loves to work too hard
15. To escape or avoid pain which is an easy path to making
a sale
16. To protect their possessions because they worked hard
to get them
17. To be in style because few people enjoy being out of style
18. To avoid trouble because trouble is never a joy
19. To access opportunities because they open the doors
to good things
20. To express love: one of the noblest reasons to make any
purchase
21. To be entertained because entertainment is usually fun
22. To be organized because order makes lives simpler
23. To feel safe because security is a basic human need
24. To conserve energy: their own or their planet's sources
of energy
25. To be accepted because that means security as well as love
26. To save time because they know time is more valuable than
money
27. To become more fit and healthy seems to me that's an easy
sale
28. To attract the opposite sex: never undermine the power
of love
29. To protect their family: tapping into another basic human
need
30. To emulate others because the world is teeming with role
models
31. To protect their reputation because they worked hard
to build it
32. To feel superior which is why status symbols are sought after
33. To be trendy because they know their friends will notice
34. To be excited because people need excitement in a humdrum
life
35. To communicate better because they want to be understood
36. To preserve the environment giving rise to cause-related
marketing
37. To satisfy an impulse: a basic reason behind a multitude
of purchases
38. To save money: the most important reason to 14% of the population
39. To be cleaner because unclean often goes with unhealthy
and unloved
40. To be popular because inclusion beats exclusion every time
41. To gratify curiosity: it killed the cat but motivates
the sale
42. To satisfy their appetite because hunger is not a good thing
43. To be individual because all of us are, and some of us
need assurance
44. To escape stress - need I explain?
45. To gain convenience because simplicity makes life easier
46. To be informed because it's no joy to be perceived as
ignorant
47. To give to others: another way you can nourish your soul
48. To feel younger because that equates with vitality and energy
49. To pursue a hobby because all work and no play etc. etc.
50. To leave a legacy because that's a way to live forever

I must add one more area about which you should be creative,
one more reason that motivates people to make a purchase,
and that area deals with pain. Thomas Jefferson said,
The art of life is the art of avoiding pain; and he is the best
pilot, who steers clearest of the rocks and shoals with which
it is beset. More recently, Sam Deep and Lyle Sussman, who
wrote Close The Deal, teach the importance of pain and the ways
to learn where it resides. If you know exactly, you've got
a heckuva great starting point for your creativity.

There. Now that you've got 51 ways to win the hearts and
business of your prospects, I think you'll have an easier
job of winning sales and profits.

********************************
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Today's Motivational Reading

Count Your Blessings
Jennifer Tankersley

I was driving home from an exhausting morning of dropping
kids off at school, running errands, and fulfilling appointments.
I passed a marquee on my route that displayed the simple phrase,
Count Your Blessings. This is a phrase that I have heard many
times in my life, but for the first time, I focused on what
the words actually mean. I have always thought this phrase
to mean that I should be grateful for what I have. It is often
used when something bad has happened and in order to look
at the bright side, I am reminded to count my blessings.
However, on this sunny day, as I was tired and looking forward
to reaching the home I share with my family, I thought about
these words in a new way.

I began to inventory the positive things in my life. At the top
of the list are the obvious blessings: my family. If I were
making a list, my family alone would take up the first 50 spaces.
Next would come the friends I have made along the way. In my
lifetime, I have lived in 7 different towns or cities around
the United States and spent a minimum of two months on three
other continents. I have met a lot of people and am thrilled
to say that there are many good people everywhere I have been
privileged to visit. My health and the health of my husband,
children, and parents are not to be under appreciated. There
are so many people who are at this moment worrying about issues
of life and death for a loved one. Finally, there are basic
needs that are fundamental to existence: food, clothing, and
shelter. My family is fortunate to be able to enjoy an evening
meal together with plenty of food to fill our plates and bellies.
Our closets are full of possibilities for approximately three
weeks of outfit choices. Just over a year ago, we came to Maine
to find a place to live and chose a house in which we envision
our children growing up and eventually grandchildren roaming
the halls.

It is important to take stock of the good things in our lives.
On those days when I feel like things are not going my way,
I can look at my growing list of things for which I am grateful.
Take some time today to "Count your Blessings" and discover
just how full of life and love you truly are!

********************************
Jennifer Tankersley is the creator of ListPlanIt.com where
you can find 250 lists and planning pages including cleaning
schedules, daily to do lists, grocery lists, holiday/party
planning pages, and even a page to help you count your blessings.
http://www.ListPlanIt.com

********************************
If you like our Ezine, please rate it at the Cumuli Ezine Finder
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Subscriber Article

Top 5 Mistakes Made By Article Marketers
Kevin Koop

While there are many ways to increase your website traffic,
Article Marketing is one of the best as there are so many
benefits. Sure, you can generate fast website traffic through
Pay-Per-Click advertising but if you stop advertising, your
traffic disappears immediately!

Article Marketing is different. Done properly, Article
Marketing brings credibility, targeted website traffic and
a huge influx of one-way backlinks.

Think about all the benefits

Web surfers benefit by reading your articles and the valuable
content they provide. You, in turn, are viewed as an expert
and get the opportunity to start a conversation with the reader.

If your readers enjoy your articles, they're likely to click
the link you've provided in your resource box to learn more
about their topic of interest.

Another huge benefit of Article Marketing is the increase
in one-way backlinks. The more quality links a site can produce,
the better the odds are the site will be found in the search
engines.

This is phenomenal as your articles will bring you direct
website traffic and improve your chances of getting free traffic
from the organic Search Engine Result Pages (SERP's).

That said, there are a number of things the article marketer
must know to improve their chances of success.

Here are the Top 5 mistakes made by article marketers:

1. Failure to learn the basic requirements of the article
directories.

Each article directory has its own set of rules and regulations
but the majority of them are pretty consistent. If you error
on the side of caution like not including HTML coding in your
article's body text, you'll find your articles gain wider acceptance.

2. Failure to treat the Article Directory Editors with respect.

Since most article directories allow authors to submit articles
for free, the Editors are under no obligation to accept or
publish the articles we submit.

It is wise to treat the Editors with kindness and respect.
Learn their regulations and follow them.

Don't submit articles unless they are unique and well-written
and don't try to trick them by re-submitting an article
after only making a few tweaks.

3. Submitting an article with a poorly-written title.

Many article marketers spend a good deal of time perfecting
their body text but put little thought into their title copy.

This is a huge mistake as a killer title is vital to an article's
success. Make sure your titles contain relevant keywords and
make them enticing to your audience.

Titles which include an element of curiosity are read more often.

4. Submitting an article without a killer resource box.

Like the title, many article marketers fail to capitalize
on the benefits the resource box provides.

The whole goal of Article Marketing is to get readers to read
and enjoy our articles and then get them to click on the link(s)
we've provided in our resource box to visit our site.

Without this traffic, we've lost the main benefit that Article
Marketing provides targeted website traffic.

Write your resource box copy in the third person and make sure
you include an element which directs your reader to take action.

You can be aggressive and use something like Click Here or
include a more subtle element like Please visit my site
for more information.

Either way, make sure to include an action element and provide
the link to your site.

5. Stopping too soon.

Article Marketing is very effective and much faster than pure
SEO but it still takes some time to realize the full benefits.

Too often, article marketers write a couple of articles and
then stop because they don't experience the success they've
envisioned.

In order to keep yourself motivated, it's important you track
your progress. Make note of your Alexa traffic rating (if any),
your Google PageRank and your backlinks before beginning your
Article Marketing campaign.

Also, check your site's Search Engine Placement in the major
search engines for the keywords you'll be targeting.

Check these stats every month and compare them to the figures
you recorded before beginning your Article Marketing campaign.
I'm sure you'll see a significant improvement and get the fuel
you need to continue your Article Marketing efforts.

While I'm sure I haven't covered everything, these 5 tips
will help you stay in the good graces of Article Directory
Editors everywhere and will help your articles be found more
often.

The Golden Rule is alive and well! Remember to treat each
Editor with kindness and respect and they in turn, will promote
your articles for maximum effect.

**************************
Kevin Koop is the creator of the Article Domination Method
and the Article Writer's Cheat Sheet. If you'd like to find
huge success through Article Marketing, be sure to visit:
http://www.ArticleDomination.com

**************************
Today's Tip On the Opportunity Worth Checking

Want to Achieve the Freedom of Financial Stability?
Join Cogni World!

This opportunity is open to anyone and it works from any
country in the world. With no investment required and a lot
of free stuff that comes with it, I hope you will find it
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Whether you are looking for the right home-based business
to augment your current income or are an experienced telecom
salesperson, Cognigen, established in 1992, is the perfect
opportunity for you because you can start building your
business from the very beginning.

Cognigen offers a wide array of telecommunications and other
products and services that people use every single day and
we offer them at some of the lowest prices available. If
you've tried other home-based business opportunities in the past,
you'll find Cognigen a refreshing alternative. No sales kits
to buy, no inventory to buy - Cognigen is FREE. Within seconds
of signing up you'll be online with your FREE website too!

Why Cognigen?
Available to anyone with a computer, Cognigen uses our cutting
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services that you can be proud to sell. But make no mistake,
because Cognigen is not a "pay for play" opportunity, to be
successful, you must sell the great products we've provided.

Our compensation plan is the most generous in the industry,
and easy to understand. The more money you generate in sales,
the higher commission percentage we'll pay you. You'll start
out by earning 6-11%% commission on your own personal sales,
with the ability to earn as high as a 17% commission! We'll
also pay you a 1% override on any agent you refer to our program
(through 6 levels) and up to 4% paid to unlimited depth
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The Cognigen opportunity is open to anybody from any country.
For your ZERO investment, you'll get a FREE website, FREE
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Today's Tip On the Book Worth Having

HOT: New Volume of Insider Tips!
Subscriber Articles published in Pathway To Success in 2007

It is the seventh time you get this special eBook 'Insider
Tips' into your hands: this eBook contains articles submitted
and authored by the Subscribers to Pathway To Success Ezine,
Motivational reading, my own articles published within
the year 2007 plus all the free Bonuses.

You can give this eBook free to your visitors, subscribers
and clients as a Bonus but you mustn't sell it. You can get
it customized and place an ad of your own business.

Pathway To Success Ezine is in its 8th year, and over the time
it has become a true Companion to its loyal Subscribers,
over 138,000 in 98 countries now, and growing daily.

I appreciate every subscriber and reader like you, because
without you, Pathway can't be here and definitely not this
successful. Thank you, again.

PLUS you will get a Bonus: Michael Cheney Talks Traffic:
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Today's Tip On Guide Worth Using

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* Market with integrity and authenticity, actually feeling
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Get the Web Site Toolkit And Start Now:
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The Web Site Toolkit is divided into sections that correspond
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Audio), a written manual as a pdf and links to web site
samples. In addition, there are links to resources such as
editors, writers, web designers and useful web and Internet
tools.

If you want to jump right in and test the water, get the free
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Today's Tip On Learning

What Will You Retire TO? Think about it: Retirement is not
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The Action Guide takes you step-by-step through that natural,
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When you are finished the Guide, you will have a deep
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Today's Useful Tip

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If you have what it takes we will
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*************************
D is for Dare (dare to dream while others don't)
R is for Relentless (relentlessly pursue your dream
no matter what)
E is for Excellence (strive for excellence in all you do)
A is for Abandon (abandon any other alternative plans)
M is for Measure (constantly measure where you are in your
dream journey)
Chris Widener

*************************
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