Pathway To Success
Published since 2000
Volume 8, Issue No 6, 23rd March 2008
Publisher Irena Whitfield
iwhitfield@...
http://www.thecassiopeia.com/
Subscriber Count: 138,500+


Within you right now is the power to do things you never
dreamed possible. This power becomes available to you just
as soon as you can change your beliefs.
Dr. Maxwell Maltz


With 'Pathway To Success' you are receiving only top information,
reliable and proven resources, never anything just to make
a couple of dollars at your expense. However, to make full use
of the resources, get fast ahead of your competition and have
your business and profits grow, you should read, apply and follow
the information you receive.

Don't forget to collect your Bonuses incl Insider Tips 6 and
77 Questions and Answers to Ezine Success at:
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Read the Current Issue Online at:
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HOT! Pathway To Success Ezine Desktop 2008 Edition!
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In case you don't want to download it, you can start using it
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Today's Issue in a zipped .pdf file
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What's New:
** The Great Email Experiment begins in just a few short hours.
Check it out here now. You will not be able to join after
24th March 2008:
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** theCassi News: Learn every information the minute it's out!
Learn how to destroy your competition, listen to a new special
Interview, and more... Click here:
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** Hot Tips for Boosting Home Based Business! Click here!
http://www.thecassiopeia.com/CassiRecommends113.html


Reminders:
- 1000 Questions for Couples Answered! Click here:
http://relationship.thecassiopeia.com/

- You can also read Pathway on Pathway Blog below:
http://www.thecassiopeia.com/PathwayBlog/

- New Additions: theCassiopeia.com recommends top Internet
items for both: your use and profit in a new Version.
http://www.thecassiopeia.com/theCassiRecommends.html

- Listen to Online Radio Regularly:
a new Top show every Saturday at:
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Editorial:

Happy Easter, my precious Readers!

Today I have a special request: at the moment there are
over 4,000 articles waiting for my review. I will have
to clear the oldest articles from the queue to catch up
with your submissions. So, if you have submitted your
article in compliance with the guidelines and it will not
be published within 14 days, please re-submit. I apologize
for the inconevenience. Check the status of your articles here:
http://articles.thecassiopeia.com/

Note: please submit only proper business articles in English,
properly formatted and in the approppriate category.

Another point: Pathway wants to keep pace with the changing
times, so from now on, in every Issue you will find an item
downloadable to your .mp3 player or mobile. I plan to add
more and more in every issue until the whole Pathway will be
available for you to listen to even offline and on your
travels or in your leisure. Today you can find the first
article as the Special Free Reading Bonus. Happy listening.

Enjoy Easter and today's Articles, tools and tips and have
a profitable fortnight before Pathway is back.



Sincerely,

Irena Whitfield
Your Publisher

P.S.: Zooming To Success... a new membership site worth
using. I don't recommend these very often but now I think
this one is a great well of resources for any home business
owners. See for yourself by clicking here:
http://www.thecassiopeia.com/zoomtosuccess.html

P.S.S.: You can find answers to the basic questions you may
have related to Pathway, incl organizational items, article
and ad guidelines and submissions, communication with me,...:
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HOT: Permanent Sales Bonus for Pathway To Success
Subscribers Only: 1+1 ! Buy 1 item and get 1 of your own
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Note: How to claim your sales Bonus?
Any purchase from one of my websites qualifies you for the Bonus.
It's sufficient to send me your purchase receipt to
sales at thecassiopeia.com and put 'Sales Bonus'
in the Subject line.

Today's Special Free Reading Bonus:
The Best Test by Chris Widener:
What characteristics would help someone pass the Best test?
That is, what are the characteristics of those who become
the best at what they do? Here are they. Download free here:
http://www.thecassiopeia.com/WebLions/thebesttest.html

Note: it is a zipped .mp3 file.

***************************
Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 6th April 2008.

***************************
* 101 Great Ways to Improve Your Life Today! *
Finally, Over 100 of the World's Leading Self Improvement
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Contents

1. Today's Feature Article by Mark Winder
2. Today's Tip On Motivational Reading by Donald J. Trump
3. Today's Subscribers' Corner by Robert Phillips
4. Today's Tip On the Opportunity worth checking
5. Today's Tip On the Book worth having
6. Today's Tip On Software worth using
7. Today's Tip On Learning
8. Today's Promotional Tip
9. Today's Useful Tip
10. Today's Special Tip


Today's Feature Article

Uncovering the Top Ten Sales Myths
Mark Winder

In the dog-eat-dog world of entrepreneurs, there's a basic
truth that is irrefutable: if you have no customers, then
you have no business.

Over the years, I've come to notice that most entrepreneurs
that I get to work with, tend to fall into one category:
they tend to be exceptional at executing their business -
they perform their services better than their competition,
or they have better products than most people in the market
place; but when it comes to getting customers and making
sales, they tend to fall a little short.

And in talking to entrepreneurs from many different
industries and businesses, I've discovered that there tend
to be about ten myths that hold them back from actively
selling their products and services. And once you as an
entrepreneur, realise that the barrier that's preventing
you from more customers is actually just a myth, then it
will be THAT much easier to get those customers in the door!

Myth #1: If I build it, they will come.

I've talked to a number of entrepreneurs who share this
belief. They claim to offer the best services or the best
products at the most competitive prices, etc. But guess
what - it doesn't matter HOW good you are at what you do,
if nobody knows about it, nobody will buy it. You need to
market and sell.

Myth #2: I don't have time to sell.

This one should seem to be an obvious one, but it IS one I
hear. Again: no customers = no business. The bottom line is
- you always have time to sell. And you should always make
time to sell.

Myth #3: I have to be "pushy" to sell.

This is just plain wrong. If you don't believe me, ask
yourself when the last time you bought anything from
someone pushy was? In today's modern world, successful
selling is the result of helping your customer to buy.

Myth #4: I have to "bend the truth" to win business.

This couldn't be more wrong. Over my years of selling and
learning about selling one strict truth has prevailed:
people will only buy from people they know, like and trust.
Bending the truth negates any kind of trust building and
your customers can generally see RIGHT through it. It's
perhaps the worst thing you can do in business.

Myth #5: I don't feel comfortable "bragging" about my
products and services.

Like in myth #4, customers can see right through the BS.
Just be truthful and remember: if you have provided some
phenomenal results for your customers, then its not
bragging, its reporting. People want you to help them buy -
they want to feel comfortable with the expected results of
their purchase and telling them what to expect isn't
bragging.

Myth #6: Sales in my company seems to be like a roller-coaster.

This one is very common amongst entrepreneurs - especially
those with little or no staff. Having a strategic approach
to sales can even out the feast and famine approach to
sales that a lot of people experience. When you have a
great strategy and good planning, the roller-coaster is a
thing of the past.

Myth #7: The only way to get new business is to cold-call.

Cold calling is one of the least effective means of
building business. It's mentally demoralizing and a
colossal waste of time. There are a number of ways to "warm
up" a call so that you have an effective and useful sales
tool. And talking to a warm prospect is ALWAYS more
preferable than talking to someone who wants to slam a
phone in your ear.

Myth #8: I've tried "selling" but I'm just not unique
enough in the marketplace to beat my competition.

While this isn't strictly a sales question per se, it is
something that rears its ugly head a lot in the sales
process. Just remember, Coke and Pepsi carve up a HUGE
market by selling pretty much the same products. The
difference is, they've each created very different
marketing campaigns and subsequently they sell to different
groups and types of people.

Myth #9: The only way I can beat my competition is on price.

This one is similar to the last point, but instead focuses
on price. When we're on the selling side of the table, we
always think that price is THE most important thing on our
customer's mind. However, the fact of the matter is, while
it's important, it's rarely a key decision making point.
For the most part, price is actually one of the last
considerations a customer makes. And generally they weigh
price against value. So rather than worrying about
discounting price, concern yourself with building value.

Myth #10: I need to be everything to everybody.

Although this is more of a marketing issue, when you've got
your sales hat on, sometimes you need to be able to walk
away from a sale. Its by FAR, more effective to sell to a
pre-defined niche market, than it is to try to sell all
over the place. So remember, while you should try to match
your communication style to your customer's communication
style, you should never try to be all things to all people.
It will spread your message too thin and not resonate with
anyone.

Avoiding these myths is crucial to success in any industry.
Whether you're selling products or services, remember this
simple rule: sales doesn't have to be difficult. You job is
to simply help people buy products and services that are of
use to them.

********************************
Mark Winder, the Sales Made Simple Coach, helps
entrepreneurs and self-employed professionals aim higher
and achieve more. Winder is the author of Mark Winder's
Sales & Marketing Bootcamp and the free audio seminar,
The 20 Sales Secrets of Top Entrepreneurs.
http://www.bettersalesresults.com/Entrepreneur

********************************
Today's Motivational Reading

My Top Ten Rules of Success
Donald J. Trump

If you've heard me speak, you may have noticed I emphasize
several things repeatedly - never give up is one, being
passionate is another, keeping focused is up there, and keeping
your momentum runs a close fourth. I've learned those things
from experience.

Here's the complete top 10 list I give when I speak at colleges:

1. Never give up! Do not settle for remaining in your comfort
zone. Remaining complacent is a good way to get nowhere.

2. Be passionate! If you love what you're doing, it will
never seem like work.

3. Be focused! Ask yourself: What should I be thinking
about right now? Shut out interference. In this age of
multitasking, this is a valuable technique to acquire.

4. Keep your momentum! Listen, apply and move forward. Do not
procrastinate.

5. See yourself as victorious! That will focus you in the right
direction.

6. Be tenacious! Being stubborn can work wonders.

7. Be lucky! The old saying, The harder I work, the luckier
I get is absolutely right on.

8. Believe in yourself! If you don't, no one else will either.
Think of yourself as a one-man or one-woman army.

9. Ask yourself: What am I pretending not to see? There may
be some great opportunities right around you, even if things
aren't looking so great. Great adversity can turn into great
victory.

10. Look at the solution, not the problem. And never give up!
Never never never give up. This thought deserves to be said
(and remembered and applied) many times. It's that important.

********************************
Donald Trump reveals . . . the Secrets of Getting Rich!
Click the link below to get a free report:
http://www.thecassiopeia.com/CassiRecommends88.html


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Subscriber Article

What Day Is It?
Robert Phillips

If you think of Wednesday as "hump day", chances are you have
a job. Frequently I'm not certain what day of the week it happens
to be. I'll have to check out a calendar to be sure. The clock
at the bottom right corner of my PC will tell me the day if
I just slide my mouse over it. I used to have a job and back
then I sure as heck knew what day it was; I also knew how
long until lunch and how long until it was time to call it
a day.

Recently I was talking to my mother who was going to help my
sister move. The trip required a plane flight and I'm allergic
to physical labor so I didn't participate. Anyway, the day
before my mother was leaving I asked what I thought was
an innocent question about my sister: "Is she taking the day
off from work tomorrow?" My mother rolled her eyes. Then
announced that tomorrow was Saturday Oh, really I thought.
How could I be so stupid?

You'll forget what day it is too when you learn how to make
money online. Friday? Wednesday? There's not much difference
to me at this point. You'll find yourself not living for
the weekend anymore. You'll probably not like the weekend
as much as you used to because all the people with jobs are
out clogging up the roads, stores, golf courses and everything
else.

And the worst part is that you'll pay more for this frustration.
Isn't that backwards? Weekend golf is not nearly as enjoyable
as it used to be. Why would I pay $60 or more to play
a frustrating 5 hour round on Saturday when I can pay $30
to play a 3 hour round on Monday and Tuesday and Wednesday?
Living "off peak" is one of the many luxuries you'll enjoy
when you master the skill of making money online.

**************************
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Today's Tip On the Opportunity Worth Checking

Need promotion? Come And Join Us in Twitter!

The New York Times calls Twitter one of the fastest-growing
phenomena on the Internet. TIME Magazine says, Twitter is
on its way to becoming the next killer app, and Newsweek
noted that Suddenly, it seems as though all the world's
a-twitter. What will you think?

Using Twitter is going to change the way you think about
staying in touch with friends and family. Did you know you
can send and receive Twitter updates via mobile texting,
instant message, or the web?

Activate Phone & IM, Invite Your Friends!

Click here to sign up for free!
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Today's Tip On the Book Worth Having

Greatest Gold-Mine Of Wisdom Crammed Into One Product:
Top 101 Experts E-book and Print Book Package

If you would like a concise, clear, gateway into over 1000
years of accumulated millionaires wisdom from the world's
most renowned experts in Personal Development industry, you
need to invest the next couple minutes to take a look at this.

David Riklan, the President and Founder of the # 1 Self
Improvement website in the world, SelfGrowth.com, recently
created an absolute masterpiece - unlike anything that has
ever been created before. The wisdom and the creative thought
that went into this powerful book will boggle your mind -
and, more importantly, it will propel you to create extraordinary
results!

Additionally, as part of David's 24-hour promotion, you will
receive bonus gifts valued at over $1,412 (you'll get even
more real gems of wisdom), when you make one small investment
into your wondrous future.

I urge you to look at this now! Click here:
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P.S.: Jack Canfield, Co-Author of the best selling series
Chicken Soup for the Soul described David's book as: The most
impressive collection of the best-of-the-best advice from
the world's top success experts. You can invest the next
30-40 years searching for answers or can buy this book now.


Today's Tip On Software Worth Using

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* A high quality newsletter that not only helps you but shows
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Today's Tip On Learning

8-Week Comprehensive Tele-class Mentoring program focusing on:
The Power of E-Books and E-Book Marketing

Learn how to make substantial amounts of money very quickly
with your own eBook whether you wrote it or not!

On February 4th and February 5th you could participate in
a free 60-minute telephone seminar where you could hear Eric
Taylor, the founder of the Empowerment Group, interview David
Riklan, the founder of SelfGrowth.com, about the simple system
he's applied to quickly develop and market eBooks on the Internet.

In this one hour teleseminar you can learn:

* How to create an eBook from scratch in less than 7 days

* David's formula for generating $108,142 in 24 hours

* How to make substantial amounts of money very quickly
with your own eBook (whether you wrote it or not!)

* The secret to building a large opt-in subscriber list
with free eBooks

* The 4 steps to finding the idea that will work for your business.

Now you're wondering why I am talking about an event you can't
attend. However, I've got a good news for you:

A free transcript is available and you can get it here. Don't
miss it this time:
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Today's Promotional Tip

Looking for the Special Place to Promote Your Business?
You've Just Found it!

Here you can show your favorite website, absolutely FREE,
to a highly targeted audience! PLUS you earn money when you
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Here are just a few great benefits you'll receive if you act
today...

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Today's Useful Tip

Special Membership!

My long-term business partner Richard Quek opened a new site
offering loads of resources useful for any home business.
These resources consist of softwares, ebooks, reports,
scripts, etc and are updated often to encourage members
to login to their member area often.

You can of course, use many resources as a free member BUT
if yuo want to get access to even more valuable tools, you
can become a PRO-member PLUS include your special offer
to promote a business of your own.

PLUS PRO-members have the opportunity to earn commissions
by referring others to join as PRO members.

In short List For Life is a web site that is for everyone:

1. Freebie Seekers.
2. Those serious about building thier own opt-in-list.
3. Affiliate marketers interested to earn commission income.
4. Internet marketers wishing to promote their OWN products
via the Special Offer Page.

Click here to learn more and join:
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Today's Special Tip

Unique Chance of Improving Your Health And Lifestyle!
101 Health Secrets Revealed - Special Offer

I want to tell you about a new book that I have the privilege
to be a co-author in.

The book is titled "101 Great Ways to Improve Your Health" and
is a compilation of 101 proven strategies with reliable,
tried-and-true ways to become a healthier person.

101 Great Ways to Improve Your Health is literally the Who's
Who of the top health experts in the world and I'm excited
to be a part of it. As contributing authors you'll be amazed
to find Dr. Joseph Mercola, Gary Craig, Dr. Marcus Laux,
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many other leading health experts.

David Riklan, the president and founder of the #1 Self Improvement
website in the world, SelfGrowth.com is the creator of this
amazing collection of health knowledge!

If you are serious about:

** Achieving Great Vibrant Health
** Eating Well
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. . . then now is the time for you to make an investment that
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David tapped into the minds of some of the world's very best
physicians, doctors and health gurus to create a book that
you can start using to improve your health IMMEDIATELY!

This book can - and will - change your life. From holistic
healing to natural supplements, diet and nutrition to improving
your health through general self-improvement, this book covers
EVERY single aspect of the health arena that you can possibly
imagine!

Don't expect to read the same old health tips you see everyday!
David coaxed the experts in this book into revealing some
of the lesser-known facts about health to ensure you learn
everything necessary to make your body, mind, and spirit are
as fit as possible.

And because David wants to ensure that you are in absolute
best health, mentally and physically, he has bundled this book
with a goldmine of bonus gifts! The combined value of these
gifts amounts, literally, to thousands of dollars, but you're
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David is so confident you will love it that he is backing it
up with a completely solid guarantee.

Go there and take a look for yourself - and make sure you check
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If you care about your health, go here as fast as you can:
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*************************
Team support is your business foundation
If you have what it takes we will
Coach you to success!
Use our turnkey marketing system
http://www.earthhealing.biz/?t=cassiop

*************************
Our self image and our habits tend to go together.
Change one and you will automatically change the other.
Dr. Maxwell Maltz


*************************
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