Pathway To Success
Published since 2000
Volume 8, Issue No 7, 6th April 2008
Publisher Irena Whitfield
iwhitfield@...
http://www.thecassiopeia.com/
Subscriber Count: 138,500+


Free Yourself from The False Idea of Failure:
Once we realize -- no matter what we attempt in life --
the "worst" we can do is learn from that experience, then
the whole idea of "failure" fades from view and, in its
place, freedom appears.
Guy Finley


With 'Pathway To Success' you are receiving only top information,
reliable and proven resources, never anything just to make
a couple of dollars at your expense. However, to make full use
of the resources, get fast ahead of your competition and have
your business and profits grow, you should read, apply and follow
the information you receive.

Don't forget to collect your Bonuses incl Insider Tips 6 and
77 Questions and Answers to Ezine Success at:
http://www.thecassiopeia.com/WebLions/Pathway/Links.html

Read the Current Issue Online at:
http://www.thecassiopeia.com/WebLions/Pathway/

HOT! Pathway To Success Ezine Desktop 2008 Edition!
To check what you get and download free, click here:
http://www.thecassiopeia.com/WebLions/Pathway/SpecialGift4.html

In case you don't want to download it, you can start using it
by clicking here:
http://www.thecassiopeia.com/WebLions/Pathway/Resources/PathwayArchive
s.html

Today's Issue in a zipped .pdf file
(contains Special Free Reading Bonus!):
http://www.thecassiopeia.com/WebLions/Issue0807.html


What's New:
** 1st April: Subscriber Corner:
Subscriber Article: 5 Common Sense Things To Consider
When Creating Your Marketing Plan
Guest Article: Top 3 Ways To Increase Conversion on Your
Website. Click here:
http://www.thecassiopeia.com/SubscriberCorner/

** theCassi News: Learn every information the minute it's out!
Learn how to destroy your competition, listen to a new special
Interview, and more... Click here:
http://www.thecassiopeia.com/News.html

** Hot Tips for Boosting Home Based Business! Click here!
http://www.thecassiopeia.com/CassiRecommends113.html


Reminders:
- 1000 Questions for Couples Answered! Click here:
http://relationship.thecassiopeia.com/

- You can also read Pathway on Pathway Blog below:
http://www.thecassiopeia.com/PathwayBlog/

- New Additions: theCassiopeia.com recommends top Internet
items for both: your use and profit in a new Version.
http://www.thecassiopeia.com/theCassiRecommends.html

- Listen to Online Radio Regularly:
a new Top show every Saturday at:
http://www.thecassiopeia.com/WebLions/Pathway/0807Tips.html


FINE ART OF ABUNDANCE
I am a Professional Portrait Painter
who made a decision to learn to Manage Wealth and
found an Opportunity to Make Real Money, AND to Grow it.
I'll teach YOU how A Successful Life is a Work of Art
(Even if you can't draw a straight line!)
FREE REPORT at
http://www.FineArtofAbundance.com


Editorial:

Happy publishing Sunday, my precious Readers!

Today I want to tell you about a special opportunity which
you can use if you have problems to start or improve your
online profits.

David Gass is going to choose 20 entrepreneurs who need money
to either start or grow their business and feel they don't
have the options to get the money they want. David will work
with these 20 entrepreneurs for 60 days. His goal is to get
each of them closer to their goal of obtaining the money they
need.

How much is David going to charge for this?
Nothing! You hear well: nothing!

David has built his company and trained a remarkable staff
to handle all requests and be able to answer the questions
for his clients. Now you're asking why he suddenly decides
to work with 20 entrepreneurs for FREE?

David says for two reasons:

The first is because he wants to help some of the many
entrepreneurs that email everyday saying that they have lost
hope and don't believe there are any options for them. David
believes that he can help and make an impact on their lives
by giving them the tools to create the business they have
always dreamed of.

The Second reason is to create something. David is not
a charity. The reason why he's willing to do this for free
is so he can create a product that he will sell and make
a profit with. The product will be developed from the stories
of each person going through this program.

Every person that is accepted into the program has to be
willing to allow David to use their name, company name, their
story and their results in his new product. It will provide
some free publicity for those in the program and you will get
results that you may have never dreamed possible, all for free.

There are no hidden fees, no hidden agenda.

WARNING: Do not apply if you aren't willing to do some work.
David will not do the work for you, it's up to you to implement
the strategies and techniques you receive. This is a FREE
consulting program so don't expect miracles, it's a test
for David and should be for you as well.

Application expires April 15th, 2008, so if you think you
need help, click and apply here:
http://www.bcscredit.com/app2008/

Enjoy Today's articles, tips and tools and have a profitable
fortnight before Pathway is back. Stay tuned...


Sincerely,

Irena Whitfield
Your Publisher

P.S.: Zooming To Success... a new membership site worth
using. I don't recommend these very often but now I think
this one is a great well of resources for any home business
owners. See for yourself by clicking here:
http://www.thecassiopeia.com/zoomtosuccess.html

P.S.S.: You can find answers to the basic questions you may
have related to Pathway, incl organizational items, article
and ad guidelines and submissions, communication with me,...:
http://www.thecassiopeia.com/WebLions/Pathway/QAndA.html

HOT: Permanent Sales Bonus for Pathway To Success
Subscribers Only: 1+1 ! Buy 1 item and get 1 of your own
choice within this section:
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Note: How to claim your sales Bonus?
Any purchase from one of my websites qualifies you for the Bonus.
It's sufficient to send me your purchase receipt to
sales at thecassiopeia.com and put 'Sales Bonus'
in the Subject line.

Today's Special Free Reading Bonus:
8 Seconds to Capture Attention: Silverpop's Landing
Page Report. Download free here:
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***************************
Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 20th April 2008.

***************************
* 101 Great Ways to Improve Your Life Today! *
Finally, Over 100 of the World's Leading Self Improvement
Experts have joined together to give you the complete collection
of 101 insider secrets that show you how to instantly and
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To learn more about this special offer go here:
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Contents

1. Today's Feature Article by Irena Whitfield
2. Today's Tip On Motivational Reading by Irena Whitfield
3. Today's Subscribers' Corner by Irena Whitfield
4. Today's Tip On the Opportunity worth checking
5. Today's Tip On the Book worth having
6. Today's Tip On Software worth using
7. Today's Tip On Learning
8. Today's Promotional Tip
9. Today's Useful Tip
10. Today's Special Tip


Today's Feature Article

Affiliate Marketing Basics:
How To Convert Traffic Into Sales
Irena Whitfield

Whether you are in the online business for weeks or for
years or whether you're just getting started in Affiliate
Marketing, one of the most important things you need is
traffic specifically targeted traffic that you convert into
sales.

Why? Because although it's become somewhat of a cliche these
days, the truth is, the money is in the list but that means
YOUR list, not the list of the people whose products you're
selling at least not if you want to be successful.

Here's why. As an affiliate, your job is to find people who
want to buy the products you're promoting. So, to do that,
you need to write an ad and send people to a website where
they can buy the product.

BUT there's a serious problem with using this method.
Do you see what it is?

Anywhere from 60 to 95% of the people you send to the sales
page probably aren't going to buy the first time.

1. Most people want to be certain that they're making the right
decision, so they usually need to see or hear from you between
5 to 12 times before making a buying decision.

2. If you're paying for the ad and sending people to the seller's
website, the ones who don't buy disappear forever. And neither
you nor the seller will benefit.

3. Of those who do buy, if you're only sending them to the sales
page, YOU still lose them forever because you have no way
of knowing who they are.

Here's the solution:

1. Write your ad and send prospects to a well-written squeeze
page YOUR squeeze page. A squeeze page is a single page
website that has one purpose to convince prospects to give
you their contact information. Squeeze pages should be simple
no flash, no links, and if you use a graphic or photo, keep
it simple and make sure it relates to the purpose of the page.
How do you convince prospects to give you their contact
information? By giving them the information they are looking
for in your website. The information must be useful for your
audience.

2. Offer them an incentive to give you their contact information.
This could be a free report, a free newsletter, an audio or
video product just make sure it's related to the niche or
affiliate product.

3. After they've opted in to your autoresponder, send them
to your affiliate sales page.

4. Follow up with them on a regular basis mixing good information,
free bonuses from time to time and additional affiliate products.

Lather, rinse, repeat. Once you're making money from your
first affiliate product, move on to the next and then the next
and the next.

The best thing about this is that you can set most of it up
on your autoresponder, so you turn it into a system and it
runs almost on autopilot. However, there is NO SUCH THING as
a business that runs 100% on autopilot and don't believe anyone
who tells you differently. Any real business takes work and
effort. But by setting this system up this way, your
autoresponder does the majority of the work, and you will
only need to do simple updates and make sure you keep fresh
information flowing.

********************************
Want To Make Passive Income While You Sleep?
Discover how you can now quickly create your own branded cash
producing viral ebooks with just a few clicks that spread all
over the web. Click here:
http://www.thecassiopeia.com/viralexplosion.html

********************************
Today's Motivational Reading

Question to Answer: When To Use a Cash Advance
Irena Whitfield

This is one of the questions I receive the most often. If you
regularly read my articles and books, you know that basically
I do not recommend it and will always tell you that you
should not borrow to pay your bills or buy consumables or
make unnecessary purchases with no regard to what a great
bargain you might lose.

However, there may occur a time to apply for a cash advance.
It is when you are seriously short of cash and have no other
alternative way to get it. Regardless of your financial
situation, though, you must also make sure you are able
to follow the repayment plan the cash advance company sets
up for you. Don't miss any of the monthly payments because
not only will it ruin your chances of receiving other cash
advances from that company in the future, but you will also
have to pay interest.

The interest on a cash advance increases every month leading
up to the point where the entire loan is paid off. But, if
you are in a financial situation which allows you to make
all of the monthly payments on time, then a cash advance loan
will probably be no problem for you to handle.

You should also take into account that a cash advance should
be used as the last resort. Do not take out a cash advance
loan, as said before, if you cannot make the monthly payments.
Even if you think you can make the monthly payments, also make
sure you work the interest into your figuring. The interest
on a cash advance loan, especially when paid off late, can
get to be pretty hefty, which is why you should consider
taking out a regular loan if you don't plan on paying off
your cash advance in a reasonable amount of time.

If you feel that you need to apply for a cash advance loan,
then you must make sure you can meet the requirements of
the repayment structure that the cash advance company sets
up for you upon your receiving of the loan. If you miss
a payment, then you will almost definitely get into serious
problems and above all, ruin any chance of receiving another
cash advance in the future.

********************************
Want to learn more about managing your money the right way?
Get the Financial IQ Guide:
http://money.thecassiopeia.com/

********************************
If you like our Ezine, please rate it at the Cumuli Ezine Finder
http://www.cumuli.com/ezines/vte.html?ez=pathto

********************************
Subscriber Article

5 Easy Ways to Ramp Up Your E-Book Sales
Irena Whitfield

It is quite surprising how many people think that once they've
written their ebook, got their website up and integrated their
shopping cart, they can sit back and start waiting for the money
to come rolling in. They do not realize how wrong they are!

These days it's getting harder than ever before to be able
to get people to notice you and just because you build it
doesn't mean they're going to come.

So what is it you, as an author, should do?

Actually, thanks to all the tools that are available to you
including Web 2.0 marketing your book and ramping up your
sales is not as hard as you might think.

In fact, here are a few ideas to get your juices flowing.
Add them to your sales plan, and use them as a jumping off
place to help you make even more sales.

Create a long-term plan before you write even one word of
your first book. The truth of the matter is that you're
probably never going to get rich from writing one ebook.

So, before you start writing your first book, start thinking
about your second book. And the first product that will tie
into your first book. And the second. And then the third.

Don't put all your eggs in one basket. Come up with as many
different income streams as you can and plan to build them
into your plan. For example, can you create a workbook
from your ebook? What about recording some audio files that
go into further details or give more information. What about
doing a joint venture with other experts in your industry?

Sell more books at one time. If your book covers any one of
a number of popular subjects self-help or development, home
improvement, business, religion there are probably corporations,
organizations or niche markets that are always on the look-out
for inexpensive gifts or bonuses for their employees, clients
or associates. Your book could be just the ticket. Although
you might have to go down in price what do you think sounds
better? Selling one or two books at a time or selling box
loads of them?

Once you've built up your credibility as a published author,
it's time to take things to the next level. Have you ever
dreamed of attending seminars or workshops as a presenter?
What about having a speaking career and being flown all over
the world speaking to people in your niche market? If you
don't like traveling or crowds, consider putting together
teleseminars or holding intimate bootcamps.

Create joint ventures. This is the fastest and easiest way
to leverage your expertise and start raking in the cash.
Find people who are in similar but not competing industries
as yours. Explore ways for you to provide value to both of
your customers while you're cross-selling or upselling.
For example, if you own a restaurant, what about creating
a special Valentine's Day promotion with the local florist.
Offer free drinks or desserts to any of the florist's customers
who bring in a special card that you've provided to them
when they come to your restaurant. And your joint venture
partner (the florist) gives you roses or carnations that can
be given out to any women when their companion gives you
the special dessert card. See how simple that is? Real value
that makes your customers happy, and builds loyalty and trust
and positions both of you as the first people your customers
think of when they need flowers or want a romantic restaurant
or a place to eat during a special occasion.

********************************
Want To Make Passive Income While You Sleep?
Discover how you can now quickly create your own branded cash
producing viral ebooks with just a few clicks that spread all
over the web. Click here:
http://www.thecassiopeia.com/viralexplosion.html

**************************

Today's Tip On the Opportunity Worth Checking

A Gift for You Today: It's a free video called
Internet Marketing Wave...
Courtesy of my good friend Nick Marks!

If you don't know who he is, Nick is The Internet Marketer
Of The Year, and owner of the very popular Forex Enterprise.
He really knows his stuff!

Here's some of what is inside:

* Discover How You Can Create A Multi-Million Dollar Internet
Business With Only One Product!

...Ever-Green products that go on to earn income for years
to come! So that you won't need to launch new products every
other month...

* An Easy 8 Step Product Launch Process Anyone Can Use Starting
Today!

* How to double your incoming cash flow overnight!
(Why didn't I think of that!!) Really good idea

* How to get JV partners to promote your products. (This is EASY!)

* And more...

Go and get it by clicking here now:
http://www.internetmarketingwave.biz


Today's Tip On the Book Worth Having

The Market Has Spoken...
... and people are loving how easy this is!

With Viral Ebook Explosion, you are handed professionally
created ebooks to brand - and all you have to do is simply
fill in your affiliate links and press a button.

It's as simple as that!

Here's just a small fraction of what you'll be able to
do with your own Viral Ebooks:

==> Generate easy cash when people click your affiliate
links and purchase.

==> Upload your branded ebooks into free-ebook directories
and have them distributed all over the web with your affiliate
links.

==> Build a name in the Internet Marketing community
by participating in giveaways with your branded ebooks.

==> Give out your branded ebooks for *free to build your
own enormous list.

==> Sell these professionally created high quality ebooks
for 100%-profit.

==> Use the ebooks as bonuses to give to your customers
and profit like mad on the back end.

You can sign up right away here at no-cost:
http://www.thecassiopeia.com/viralexplosion.html

P.S.: Now don't miss this part:

If you want to build your own subscriber list but don't
want to have to learn how to make the pages, then you
really, really, really need to see the one-time-offer right
after you sign up.

This alone could be worth thousands and help many of you make
it online.

Go here now to sign up before I change my mind and start
charging for it :-)
http://www.thecassiopeia.com/viralexplosion.html


Today's Tip On Software Worth Using

Attractive FireFox Add-Ons!

If you use FireFox browser instead of Internet Explorer or
in addition to it, you will certainly welcome many
attractive add-ons you can use to enhance the comfort.

I would like to mention especially the one below:

Glubble Family Edition: it is a free parental control suite
for Firefox. It aspires to help extend the appeal and adoption
of Firefox to families of elementary school age children.

The Glubble add-on for Firefox enables families to provide
a protected, fun and educational web surfing experience
for kids by enabling their family circle to link up via
Firefox to decide what they can see online.

Check it here:
http://www.thecassiopeia.com/firefoxaddon.html


Today's Tip On Learning

Looking for More Targeted Traffic?
Learn How to Bookmark for Free Web Traffic!

In this book, you will learn how you can boost the traffic
to your website by harnessing the power of social bookmarking.

Ideally, you should already have accounts with many social
bookmarking websites, so that your audience is not going
to be limited to the members of one particular social bookmarking
website that you happen to like.

Being a member of many sites will allow you to integrate your
various social bookmarking activities still further, thus
making your bookmarks, blogs and websites accessible to the
users of as many social bookmarking community sites as possible.

Social bookmarking communities are websites that are relatively
easy to use, which are nevertheless extremely effective
for driving large numbers of extremely targeted new visitors
to your site in record time.

Social bookmarking is, therefore, something that you should
start doing as soon as possible if you have not already done
so.

But, the great news is that it is not at all difficult. Follow
the easy steps to social bookmarking laid out for you in this
book and you are well on your way to website traffic gold!

You can download your free ebook here: (this is a $49 value!)
http://www.thecassiopeia.com/WebLions/freetraffic.html


Today's Promotional Tip

Revenue Magic: Join Free Now!
Free members can earn up to $160 per cycled direct referral .
Advertising and Perpetual Cycling. FINALLY!!

Someone has figured out the secret to advertising and nearly
perpetual cycling.

A Top Notch team of Network Marketers with over 30 years
experience in venture capital, financial planning and, of course,
network marketing has figured out how to make the 2x2 system
work for you!

You can cycle over and over again either passively or actively.

Why didn't someone think of this before?

Some might think it's Magic but it's not. It's just solid
business, math and planning. This mathematically solid system
provides a nearly perfect system of Paying it Forward to help
all participants move consistently and methodically through
a Follow Your Sponsor 2x2 paying out $200 and a paid re-entry
with every cycle.

Better yet, with your purchase you are receiving a valuable
advertising package, not some vaporware, worthless leads or
vague promises.

This is the REAL Deal!

For active marketers, you can generate HUGE Matching Bonuses
and Fast Cycling because the system advertises for all members
to help them push through the system. The more direct referrals
you have, the more money you'll make and the more advertising
credits you'll earn.

Better yet, for BIG Players, you'll be able to participate
in up to FIVE (5) Matrices that payout as much as $3,200
per cycle! Now, that's REAL money.

Even free members can earn! When your direct referrals cycle
you'll earn a lucrative matching bonus, too!

This project has something for everyone.

And, even though the NAME is Magic, the business model is sound
and long lasting.

Join now, attend one of our Live Web or Telephone Presentations
and learn how you can participate and how the team at Revenue
Magic will help you participate in the power of the 2x2 earning
daily pay commissions over and over and over again.

Click here to learn more and join:
http://www.thecassiopeia.com/magicrevenue.html

P.S.: If you are marketing online, if you are marketing ANYTHING,
you definitely to want to read this:

We have a chance to be the first of MILLIONS (seriously!)
who will be using this simple system to advertise their products
and services and receive = = >

DOUBLE Cash Back on an advertising purchase and there are NO
Marketing nor Sponsoring Requirements!

But, I'm including you on this First Alert notice because
there are HUGE long term income and advertising benefits
for those that DO Market the system.

This company, Revenue Magic, is building a Cash Back Advertising
Community and compensating early participants with lucrative
cycle rewards (as much as $3,200), matching bonuses (as much
as $640) and valuable advertising credits.

But, most important is the fact that Revenue Magic is advertising
to benefit ALL members and funding the advertising pool from
four different sources.

A sophisticated script constantly rotates advertising, to members
to help them get two on the first level of the 2x2 matrix each
and every cycle, thereby, solving the biggest downfall of a 2x2
and providing ALL members with the potential to cycle over and
over and over again.

So, what's in it for you and me?

Well, we have a chance to participate early and get our teams
tagged to us NOW. When the market discovers Revenue Magic and
the potential to cycle in any of FIVE different 2x2 Matrices
AND participate (for a ONE time fee of $49) in a perpetual
advertising pool it's going to EXPLODE.

The question isn't whether or not people join and participate,
but, rather who will be their sponsor and earn matching bonuses
of $49 - $640.

I'm excited about the high quality advertising package and
the potential to cycle without effort. But, I'm MORE excited
about having a few direct referrals join with me and having
the company advertise for THEM to help THEM cycle and earn
more matching bonuses.

You can do the same.

This is a great opportunity for us to build our advertising
and income and help our teams. Join here:
http://www.thecassiopeia.com/magicrevenue.html


Today's Useful Tip

Turn One Into a Million!
Automatic Viral Marketing: Free!

With The Simple Click Of Your Mouse, Instantly and
Easily Brand Profit Making Reports With YOUR Affiliate
Links While Providing Quality Content To Your Websites
Visitors and Newsletters Subscribers! And it's Free!

I heard of Moving the Free Line, but this is WAY over the top.

I'm sure you know who Mike Filsaime is. If you don't, you've
obviously been out of town for an extended period of time.

Mike is the undisputed King of viral marketing and has been
for the past several years. But I believe he just started his
own de-throning!

Rod Beckwith has been around as long as Mike has and is
the genius behind this, and many other sites.

Mike has always understood the power of providing free high
quality information to people. He also understands the power
of branding the reports and allowing others to give them away
for you.

But what he and Rod are doing with his new service, Butterfly
Reports, could contribute to their own undoing.

Check this out: Mike and Rod are giving away (as in for free)
one brand new, brandable report every month that YOU can brand
with your affiliate information. Then you can take those reports
and give them to your list, or use them as in incentive
to gain new subscribers.

These reports are not only high quality, but they are
available for many different niches!

So, in essence, they are creating an army of competition
for themselves!

LOL - I don't know about you, but I want in on THIS action!
If you do too, click on this link:
http://www.thecassiopeia.com/turnoneintoamillion.html

Get in while it's free. Or before Mike and Rod realize what
they're doing and come to their senses.

P.S. I forgot to mention this too: Along with the free
monthly report, you also get a free high quality ecover
graphic to go with it. How cool is that?
http://www.thecassiopeia.com/turnoneintoamillion.html


Today's Special Tip

The Death of Information Marketing

Learn how you can PROFIT from the coming information marketing
CRASH and Financial Blood-Bath that is going to be caused
by cash-rich fake gurus and other Internet scums!

If you do NOT want to become a victim of the oncoming
onslaught, you need to read this free time-sensitive, critical
manuscript....

Click here to get it:
http://www.thecassiopeia.com/marketingdeath.html

*************************
When we do the best that we can, we never know
what miracle is wrought in our life, or in the life of another.
Helen Keller

*************************
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*************************
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