Pathway To Success
Published since 2000
Volume 8, Issue No 8, 20th April 2008
Publisher Irena Whitfield
iwhitfield@...
http://www.thecassiopeia.com/
Subscriber Count: 138,500+


One secret of success in life is for a man to be ready
for his opportunity when it comes.
Benjamin Disraeli


With 'Pathway To Success' you are receiving only top information,
reliable and proven resources, never anything just to make
a couple of dollars at your expense. However, to make full use
of the resources, get fast ahead of your competition and have
your business and profits grow, you should read, apply and follow
the information you receive.

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Editorial:

Happy publishing Sunday, my valued Readers!

Today I have another last-minute information for you: in 48
hours Henry Gold is going to launch his underground secret
on how you can build more than 50,000 subscribers in 30 days.

Everyone involved in the Internet business knows that
subscribers are the lifeblood of every success. Plus Henry
Gold is not a person offering rubbish. Every time he opens a
giveaway, literally thousand od people rush to get what he
has to offer.

However, now he decides to open the giveaway to only 1,000
people. So, if you are serious about building 50,000 subscribers
in 30 days and significantly boosting your business, you MUST
attend this ONCE-IN-A-LIFETIME Virtual Training Seminar, where
Henry Gold will teach HOW to CONQUER any niche you choose
in 30 days or less.

To sum up: 117 Secret is a virtual training seminar that will
teach you how to use the 117 secret strategies to build 50,000
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Here is the link to get the ticket:
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Enjoy today's articles, tools and resources, and have a
profitable fortnight before Pathway is back with more gems
for you to prosper...


Sincerely,

Irena Whitfield
Your Publisher

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***************************
Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 4th May 2008.

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Contents

1. Today's Feature Article by Irena Whitfield
2. Today's Tip On Motivational Reading by Irena Whitfield
3. Today's Subscribers' Corner by Georganne Fiumara
4. Today's Tip On the Opportunity worth checking
5. Today's Tip On the Book worth having
6. Today's Tip On Software worth using
7. Today's Tip On Learning
8. Today's Promotional Tip
9. Today's Useful Tip
10. Today's Special Tip


Today's Feature Article

Viral Marketing In Its Purest Form: Product Review
Irena Whitfield

There are many ways to increase the amount of traffic to your
website, and one of the most effective and easiest methods
is known as Viral Marketing.

To use viral marketing to its fullest potential, you will
need to employ many different techniques into the marketing
plan of your site.

Some include great looking graphics, pre-written emails,
integration marketing strategies, pre-written articles and
blog posts, etc. All of these will help to increase the traffic
to your site by offering incentive for your existing members
to do the promotional work for you.

One of the best and under-utilized viral techniques is
to provide a simple way for your existing audience to tell
their friends about your product or service.

Trusted endorsements by friends is the best form of advertising.

And what's even better: it costs nothing to implement.

Many tell-a-friend scripts have been effective to a certain
degree, but they lack the features necessary to cause a viral
wave of traffic that we'd all love to experience on our sites.

Well, the same marketer who created the most incredible Viral
Marketing script that has revolutionized the Internet marketing
industry and made viral marketing easy for virtually everyone
has just created a new tool that has been responsible
for over $209,349 in extra sales just from two beta testers
using it in it's raw form.

The marketer is Mike Filsaime, and the new tool is Viral
Friend Generator: Mike has just launched the completed version
and I am really impressed.

Viral Friend Generator is the next evolution in tell-a-friend
technology.

In less than five minutes - that's the time it takes you
to fill in the form and upload to your server... you can
literally multiply the number of visitors and subscribers
your web site receives by 300% or higher!

It is compatible with all of the major autoresponder services
out there and has many incredible features that every other
tell-a-friend script just cannot compete with at all.

Put your marketing efforts into high gear with this extremely
powerful new and easy to use tool that was put together
by the Viral Marketing Expert.

********************************
If you want to read some great case studies with real results
from this new software, then go to:
http://www.thecassiopeia.com/tellafriendscript.html

********************************
Today's Motivational Reading

Question to Answer:
The Basics of Debt Consolidation and Refinance
Irena Whitfield

Nowadays most people realize the fact that the best way to
repay their debts is to consolidate them. In this brief
summary I would like to mention just the basics to make it
absolutely clear.

Mortgages are secured loans that are given to first time
buyers, homeowners and people who have bad credit. The loans
refinanced for debt consolidation are loans offered against
the equity of your home. Once you are accepted for the loan,
you must repay the debt, which will include interest rates.
Some refinancing loans have additional fees attached.
The secured loans have collateral attached, means that if you
fail to make payments, you are subject to foreclosure or
repossession. The bank will come and take your home and sell
it for the amount you owe.

This is why it is wise to make sure you know what you are
getting into if you plan to refinance or consolidate your
debts. Some loans permit buyers to repay the loans in 25 years,
while others allow 30 repayments. Few of the lenders available
on the Internet that offer refinance loans for consolidation
of debts are aware that people go through hard times- or
at least they don't deal with people directly enough to actually
feel this hardship through talking to them.

On the loans that offer lower interest rates, combine payments
for debt consolidation. If you can manage to pay for the loan
in the time stipulated, it is likely that you will take less
time to pay back the loan amount borrowed. Once you find
a lender to refinance your mortgage and combine your bills
for debt consolidation, you will receive a loan based on capital
and interest.

The Repayment loans for refinancing and consolidation make
it easy, since the lenders will combine the interest and
repayments into one monthly installment. Still, few lenders
will allow you to repay the interest rates only; however, be
aware that these types of loans do not combine your payments
for consolidation; rather they put you at risk in some instances.

Still, there are several types of loans available that will
help you refinance for debt consolidation, so keep an open
mind and mull over your choices carefully before you make
a final decision.

Although I strictly recommend that you take your time before
you sign any agreement, I want to stress that it is vital you
start solving your debt problems fast - the earlier you take
the necessary steps, the faster you get out of the mess.

********************************
Want to learn more about managing your money the right way?
Get the Financial IQ Guide:
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Subscriber Article

You Don't Have To Wait To Be Published
Georganne Fiumara

You don't have to wait for someone else to publish your
words if you publish them yourself on your own blog.

Blogs are big, and anyone can choose to write one. If you
make the right moves, you can attract more attention and
make more money with a blog than if you have just one
article published.

BUT, if you want to write a blog that gets read and keeps
your audience coming back for more, you have to follow the
basic rules of writing for an online audience.

Here are 5 tools you can use right now to write copy that
compels your visitors to read what you write and buy what
you are selling:

1. Use conversational copy. Talk to your readers. How do you
talk? When you speak do you use contractions? Do you use
colloquialisms? Write like you talk and you'll make a
better connection with your readers.

2. Use active words. Do you want to compel your readers to
act or command them to act? Do you want your readers to
benefit from your product or do you want it to change their
life? Words have power. Find specific active verbs to paint
your copy, to make it exciting and lively.

3. Make your copy benefit oriented. Honestly, your readers
don't care if your lawnmower has a push button start. What
they care about is that the lawnmower starts easily. Your
owners don't care if your lawnmower has a tight turning
radius. They want to know that mowing around their rose bush
is easy and doesn't require a 30-point turn. Sell benefits
not features.

4. Use common language. Make sure that you use words that
people know. Absolutely do not, even if you're writing for
rocket scientists, use tech speak or jargon. Not only is
jargon boring but also you'll lose your audience if they
don't know what you're talking about. Do use words that
people are familiar with and can connect to.

5. Use emotions. We all want to feel smarter, richer,
happier, thinner, more respected and so on. Use these
emotions and emotional needs to connect with your reader.
For example, "Do you feel paralyzed every time you have to
go shopping? Do you hate trying on clothes? Does stepping in
front of that three way mirror strike fear inside you?"

Compelling blog copy has many business building benefits. It
will keep your visitors glued to your site. It will bring
visitors back to your site. It will generate traffic and
increase your search engine ranking. Compelling copy also
sells!

**************************
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**************************

Today's Tip On the Opportunity Worth Checking

Brand New Gift For You...
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I would like to let you know about this great new site Simon
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There is already lots of great software around to build
membership sites, but Simon and Jeremy have discovered that
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behind the scenes etc.

Download this special 3-volume Marketing Course here,
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Plus you will get a free course as a special Bonus.

Also, check out the Power Marketing course and the audio
course by Jeremy & Simon.

You can also use their JV Zone service to launch your next
product as a Silver member.

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Today's Tip On the Book Worth Having

Looking for More Marketing Tips?
Get These eBooks Free For You!

Michael Campbell's newsletter is, in fact, the only ezine
I read. You can subscribe to his newsletter here and get
Michael's special ebooks for free.

You will find everything you need to know about site linking
and earning revenue from affiliate programs and much, much
more. Michael was the first one from whom I started to learn
on the Internet.

Below you can get all of his famous books like Clickin' It Rich,
Action Plan: learn how to set up landing pages and make
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Today's Tip On Software Worth Using

Comment Kahuna: New FREE Software Delivers Unlimited,
High-Quality, Targeted Backlinks To All Your Websites,
Without Using Any Risky Tactics That Can Destroy Your Search
Engine Rankings

Download the software below for free, but don't forget to
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Today's Tip On Learning

Get This Special Interview!
Join Michael Campbell as he chats with legendary marketer
Ken McCarthy. His pioneering spirit led him to host the first
ever Internet marketing conference back in 1994

He was the first one to tell us that the Internet, or
the technology, is just the ride. Content is king. It's
the people using the Internet, that will decide its fate, and
be its driving force in the future.

For the past decade and Ken's annual System Seminar has
trained a literal "who's who" of the marketing world. It
continues to be the pivotal thought provoker, the light bulb
moment of transformation, when most people realize that,
with this knowledge, they can leave the slavery of the 9-5
cubicle, become self-employed entrepreneurs, and probably
make a whole lot more than they used to, working for someone
else.

For the past decade and Ken McCarthy's annual System Seminar
has trained a literal "who's who" of the marketing world.

Now you have the opportunity to join Ken McCarthy and Michael
Campbell as they share Internet marketing tips, ideas and
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Download free here:
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Today's Promotional Tip

New Viral Tool Produced $209,349 In Extra Sales Just
After the Launch!

...And that was during beta testing a few months ago.

Now, the best and easiest to use viral marketing plug in tool
has now been perfected and you can use it to dramatically
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What is this incredible new tool you might ask?
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If you would like to grow your list of subscribers three times
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Today's Useful Tip

Listen to the Last Protégé of Gary Halbert!

Bond and Kevin Halbert published the latest issue of
Gary Halbert's newsletter bringing us a special report prepared
for subscribers to The Gary Halbert Letter:

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Use Them Or Soon Make You Broke If You Don't!

This is NOT a sales pitch. This free, no holds barred,
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must know if you're an entrepreneur, marketer, or business
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You can go there directly by clicking here:
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Today's Special Tip

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*************************
The toughest thing about success is that you've got to keep
on being a success.
Irving Berlin

*************************
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