Pathway To Success
Published since 2000
Volume 8, Issue No 9, 4th May 2008
Publisher Irena Whitfield
iwhitfield@...
http://www.thecassiopeia.com/
Subscriber Count: 138,500+


Nothing is impossible to a willing heart.
John Heywood


With 'Pathway To Success' you are receiving only top information,
reliable and proven resources, never anything just to make
a couple of dollars at your expense. However, to make full use
of the resources, get fast ahead of your competition and have
your business and profits grow, you should read, apply and follow
the information you receive.

Don't forget to collect your Bonuses incl Insider Tips 6 and
77 Questions and Answers to Ezine Success at:
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Read the Current Issue Online at:
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In case you don't want to download it, you can start using it
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s.html

Today's Issue in a zipped .pdf file
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What's New:
** 1st May: Subscriber Corner:
Subscriber Article: How I Earned My Freedom and Quit My Job
by Steven Lohrenz
Guest Article: Could This Solve Your Procrastination?
by Dr Martin W. Russell
http://www.thecassiopeia.com/SubscriberCorner/

** theCassi News: Learn every information the minute it's out!
Learn how to destroy your competition, listen to a new special
Interview, and more... Click here:
http://www.thecassiopeia.com/News.html

** Hot Tips for Boosting Home Based Business! Click here!
http://www.thecassiopeia.com/CassiRecommends113.html


Reminders:
- 1000 Questions for Couples Answered! Click here:
http://relationship.thecassiopeia.com/

- You can also read Pathway on Pathway Blog below:
http://www.thecassiopeia.com/PathwayBlog/

- New Additions: theCassiopeia.com recommends top Internet
items for both: your use and profit in a new Version.
http://www.thecassiopeia.com/theCassiRecommends.html

- Listen to Online Radio Regularly:
a new Top show every Saturday at:
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How to make Money in this Economy!
When you think about the economy, the real estate market and
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will tell us 2 things:

1) It doesn't last, so that's the good news
2) It gets worse, before it gets better that's the bad news
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Editorial:

Wonderful publishing Sunday, my valued Readers!

In this quickie I would like to mention a couple of rules
for advertising in Pathway. Hundreds of you, my Subscribers,
still regularly submit free ads. Pathway does NOT accept
free ads for over 5 years. The only 2 ways to advertise are:

1. to place an Ad in the main Issue (ie like this):
pick up the ad most suitable for your needs and order below:
http://www.thecassiopeia.com/WebmasterMall/EzineAdPrices.html

Waiting time is about 3-4 issues. Maximum Ads in 1 Issue: 3.

2. to place an Ad in the Ad Center:
http://www.thecassiopeia.com/Portal/AdCentre.html

Order through one of our ad-coops, eg below:
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http://www.thecassiopeia.com/specialezineadvertising.html
(the first 3 ads are published in the 1-page online issue)

Waiting time is about 4 issues. Maximum Ads for 14 days: 50.

The only free way to advertise in Pathway is to offer our
Subscribers a product of your own or a special discount.
If it is suitable, I will include it as one of the Tips.

Enjoy Today's articles, tools and tips, have a profitable
fortnight and stay tuned.... Pathway will be back with more
goodies for your home business.


Sincerely,

Irena Whitfield
Your Publisher

P.S.: 101 Great Ways to Improve Your Life Today:
finally the complete collection of 101 insider secrets showing
you how to instantly and positively improve your life!
To learn more about this special offer go here:
http://www.thecassiopeia.com/101expertsecrets.html

P.S.: You can find answers to the basic questions you may
have related to Pathway, incl organizational items, article
and ad guidelines and submissions, communication with me,...:
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Any purchase from one of my websites qualifies you for the Bonus.
It's sufficient to send me your purchase receipt to
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in the Subject line.

Today's Special Free Reading Bonus:
Encyclopedia of Online Advertising:
A genuine "must read" for all Internet Marketers as this is
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You will be pleasantly surprised at the valuable information
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***************************
Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 18th May 2008.

***************************
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Contents

1. Today's Feature Article by Michel Fortin
2. Today's Tip On Motivational Reading by Irena Whitfield
3. Today's Subscribers' Corner by Kenton Newby
4. Today's Tip On the Opportunity worth checking
5. Today's Tip On the Book worth having
6. Today's Tip On Software worth using
7. Today's Tip On Learning
8. Today's Promotional Tip
9. Today's Useful Tip
10. Today's Special Tip


Today's Feature Article

There Is More to Tracking Than Conversion
Michel Fortin

One of my coaching students recently asked me whether it's
better to offer a free trial or a $1 limited time trial as
an incentive to sign up for a paid newsletter subscription.

The answer involves the vital role of tracking and testing
throughout your entire sales funnel.

Generally speaking, a free trial is likely to convert more
visitors initially, but the $1 trial may be the better choice
over the long term. Such generalizations have little place
in business. The only way to determine the right answer
for your business is to track and test the process
from beginning to end.

It's important to remember that conversion rates are only
half the equation. What it comes down to is visitor value,
not simply what is better for short term sign-ups.

Before applying the information to the free trial vs. $1 trial
question, let's take at a hypothetical pay-per-click (PPC)
campaign to illustrate the concept of visitor value with simple
terms and calculations.

Say you spend $1,000 on a PPC campaign and generate 10,000
visitors. Also, say your salesletter converts at 1% and each
sale is worth $50 to you. This means you generate:

* 100 sales (1% of 10,000 visitors).
* 100 x $50 each = $5,000 gross profits.
* $5,000 divided by 10,000 visitors means each visitor is worth
$0.50.

In a second campaign you choose to spend more for better
keywords. You double your campaign costs to $2,000.

This time, the better keywords generate more targeted visitors,
but you end up with less traffic and only generate 4,000 visitors.

On the surface, it looks like the smaller campaign brought
in a better return, but it goes further than that.

Because the traffic from the second campaign is more qualified,
the conversion rate on your sales letter will increase
perhaps double or even triple. Let's say 3% in this example.
Now, let?s do the math again. You generate:

* 120 sales (3% of 4,000 visitors) at the same value of $50
per sale.
* 120 x $50 each = $6,000 gross profits.
* So, $6,000 divided by 4,000 visitors means each visitor is
worth $1.50.

Once you've looked at the whole picture rather than the conversion
rate alone, the picture changes. While you doubled your
expenses in the second campaign, you tripled your visitor
value and your overall profits.

Since the visitors were more targeted and qualified it's
likely that these customers will stay longer, buy more and
present less hassles in terms of refunds, returns and complaints.

So the LIFETIME visitor value will increase substantially, too.

Translating visitor value to the question of the free trial
subscribers and $1 trial subscribers is a similar process.

Take your tracking beyond conversion rates and look at your
entire funnel to determine the more profitable scenario
for your business. Are the free subscribers or $1 subscribers
more likely to convert into full membership?

Another element of testing and tracking through the whole
process rather than focusing solely on conversion rates is
that it will give you more information to work with so you
can improve sticking points throughout the sales cycle.

A more comprehensive look at the process will show you exactly
what is converting, where you can improve, and where your
bottlenecks are.

For example, if you have a typical sales process with an opt-in
page, followed by the salesletter, and then the order page,
as well as an autoresponder series for those who opt-in but
don't buy, you will learn:

* Which page is converting (or not);
* Where people ?stumble? or leave;
* What to improve and test variations of.
* You will learn all that by tracking:

* How many unique visitors opt-in.
* How many buy from the salesletter.
* How many buy from the order form.
* And how many buy from your autoresponder follow-ups.

Knowing this can tell you where you ARE converting, and identify
your biggest bottleneck.

For example, if you have 40% who opt-in, and 5% of those who
opt-in click to the order form to buy, but only 1% buy, this
tells you that your bottleneck is your order form!

A person who doesn't track may jump to the conclusion that
the less than 1% conversion indicates a salesletter issue,
where proper tracking would reveal that the issue is with
the order form.

With tracking, you can clearly see that your opt-in and
salesletter copy are indeed working, but for some reason,
people are leaving once they hit the order form.

This is why it's important to look beyond conversions and
develop a practice of tracking the entire sales process.

Whether your question is whether a free trial or $1 trial is
a better choice or you are wondering whether a particular
bonus is a good fit for your target market, you will find
the answers through tracking and testing the entire sales
funnel and not just sales.

When you focus on the bigger picture, you can easily calculate
overall customer value and identify weak links in your sales
process.

********************************
Michel Fortin is a direct response copywriter, marketing
strategy consultant, and instrumental in some of the most
lucrative online businesses and wildly successful marketing
campaigns to ever hit the web. For more articles like this
one, please visit his blog below and subscribe to his RSS feed:
http://www.michelfortin.com/

********************************
Today's Motivational Reading

Question to Answer:
Don't Fall Victim to Cash Advances
Irena Whitfield

I can't help starting with my basic principle: do not get
cash advances.

The easy and convenient way by which cash advances are providing
people with money is creating a social problem called "cash
advances dependence". Many people aren't even aware that they
are becoming dependent on cash advances. They have created
a secure destructive nest for themselves of which even they
aren't aware. The best thing is to admit you have a problem
and get yourself out of it.

With cash advances people are finding out how easy it is
to get money. That means that even when they do not have
a financial emergency, as this is what cash advances where
intended for, they still take out a cash advance loan. This
means that people are using the money that they get from cash
advance loans to go on holiday, purchase a new car or anything
to that effect. This is clearly not the smart way of using
this financial system. This is in fact abusing the privilege
that one gets from being able to get a cash advance.

The "no credit policy" of most cash advance loan companies
is also the reason why people are becoming cash advances
addicts; people can borrow money from more than one cash advance
company, which means that they end up having a high debt to pay,
or worse yet they have to file for bankruptcy. This indeed
is becoming more than just a personal responsibility but more
broadly a social one.

The most proactive thing you can do is to get out of debt as
soon as possible. You should seek help from a financial
advisor from your bank or seek help from a private advisor;
they can help you make a better step in the direction of making
payments and being able to enjoy your own interest free, hard
earned money. This will also help you get back on a better
and healthier track with your financial situation.

The cash advances are not to be blamed for your own human
weakness. Money does that to even the best of us.

********************************
Want to learn more about managing your money the right way?
Get the Financial IQ Guide:
http://money.thecassiopeia.com/

********************************
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********************************
Subscriber Article

The Top 7 Reason Why Every Business Should Have a Blog
Kenton Newby

It doesn't matter if you call it a "niche", a "target market",
your "ideal prospects" or some other term...if you're selling
products, promoting affiliate offers or simply creating content
online for nearly any group of people as part of your online
business, you absolutely MUST have a blog. These days, it's
just not an option if you truly want long-term success.

What used to be simple little online diaries have now become
powerful ways of organizing and offering content to a wide
audience of people dying for fresh, new ideas on nearly any
topic. If you're not using a blog yet, by the end of this
article you'll hopefully "see the light" and understand why
this is such an important platform to add into your online
business efforts. In fact, there are quite a few reasons why
you should seriously consider creating a blog for your online
business today, but let's just go over a few of them
in the interest of time.

1. Information-based Marketing Versus Hype

One of the biggest reasons to create a blog is for more
effective marketing. No matter what business you're in, it's
probably a more competitive landscape now than ever before,
with it getting harder and harder to gain the attention of your
prospects (people are TOO BUSY to be barraged with blatant
marketing). But with a blog, you can create valuable content
(audio, video, text or all three) that separates you from the
competition as your prospects are comparing all the available
options. And if you know that people are out there looking
for certain types of information that ties in with the products
and services you offer, you should DEFINITELY be offering
that sort of info on a blog, while also promoting your products
as solutions to those problems.

2. Demonstrate Your Expertise

Another great reason to have a blog is that they allow you
to differentiate yourself from the competition. In fact,
by posting relevant, useful info, you're positioning yourself
as the expert in your field. No matter what your product or
service is, everyone wants to deal with someone who's the expert
in their topic. Having lots of content available on your topic
helps you prove your expertise and builds trust with your
visitors. Those are the people you want coming to do business
with you - people that trust you and CHOOSE to do business
with you.

3. Generate Traffic for Other Products and Services

A blog also allows you to bring targeted traffic to your
website in a way that a traditional website just can't offer.
Blogs make it so easy to add new content to the site that
it's about as easy as sending an email. And of course, more
content means more traffic. Once you start getting more traffic,
you can drive that traffic anywhere you want...to your own
products, to quality affiliate products that earn you a commission,
to your email list and so on. Not only does this make your
blog a more valuable resource in the way it positions you
versus the competition, but you're also able to turn your
website into a profit center for your business.

4. Earn Subscribers' Trust and Build a Community

One common mistake people make with their sites is not building
a subscriber list...probably the most valuable business asset
you can have. This can be even more of a challenge with a static
site. Since none of the info on the site changes, there's less
of a reason for people to come back. And if that's the case,
why should they feel compelled to sign up for your email list?
If, on the other hand, you have great info on your site, they'll
probably want more. You can offer them something in return
for their email address...maybe a special report that really
solves a pressing problem they're facing, or an email course
that does the same thing. That way, you can create a list of
subscribers and build a relationship with them where they get
to know you, like you and trust you and your information. If
you have a community of subscribers like that, you'll NEVER
run out of business.

5. Build Online Business Relationships

In the same way that you can use a blog to build a relationship
with your subscribers, you can also build relationships with
other blog publishers in your market. This can be a vital step
towards creating partnerhips and sending traffic to each others'
sites. This is possible thanks to common blog features like
comments and trackbacks. Using these effectively gets you
"on the radar" of the other website owner and can be the first
step towards a profitable business relationship. Think of it
as a form of online networking.

6. Teach Your Visitors and Create Better-Informed Customers

Providing useful content to your audience also helps you educate
your customers and potential customers. And it's a proven fact
that educated customers are better customers. There's less
of a need to "sell" them once they're ready to buy, they're
more likely to use your product rather than have it sit
on the shelf, refunds will likely be lower and on and on. You
could have blog posts that address common objections or things
that seem like weaknesses in your product. You can highlight
what people will gain by using your product and your content
can offer tips for how best to use the product once someone
buys. This is similar to what you might do in a face-to-face
selling situation, but now it's done nearly on autopilot.

7. Generate Ideas for New Products and Services

As you get comments and other feedback from your website
visitors, there's a good chance you'll also get a number of
ideas for other products and services you could offer. You'll
get to know your audience, learn their problems, concerns and
challenges. You'll have an excellent opportunity to provide
products and services that solve these problems which will
not only be profitable for you, but will also help your
customers reach their goals faster and easier. That's a true
win-win situation and your website visitors will love you
for it.

**************************
Come and take part in the hype-free, no-nonsense discussion
of what it takes to build a truly successful online business
plus get $84.85-worth of business-building material for free.
Visit Ken today by clicking here:
http://www.kentonnewby.com

**************************

Today's Tip On the Opportunity Worth Checking

3 Part Teleseminar Series for Subscribers

I wanted to alert you about valuable information:
it's a fascinating 3-part teleseminar series Mike Brescia
developed with his research team. It talks about the 42 core
traits found in the greatest leaders of all time and how
you can make them your own.

Along with the teleseminar series, he's including a mindmap
of the qualities and skills of the best leaders who ever
lived, straight from Mike's research department. So as
you listen to the calls, you can follow along with the
mindmap outline.

These three 60-minute sessions are absolutely free, by the
way - and they're available to our subscribers only.

So why are we doing this?

Over the past year we've been planning ways to give increased
support to the users of our programs. Our free leadership
teleseminar is the first of many reports, white papers, and
training sessions we'll be offering over the next few months.

All because we want to make a REAL difference in your life.
As a result, Mike has extended the 25% Introductory Sale for
the latest program: "The Leader's Mindset Now".

Did you know that research shows, in the typical household,
on average, children hear the word "No!" nearly 150,000 times
before turning 18? That's primarily true in even the most
positive, well-adjusted households.

You can learn more about this amazing program right here:
http://www.thecassiopeia.com/freelessons.html


Today's Tip On the Book Worth Having

Get Your FREE Copy of Article Marketing Strategies Exposed
Nancy Marmolejo Interviews Marnie Pehrson of IdeaMarketers.com

In this informative report, you'll learn important article
marketing strategies like:

1. Keywords: where to place them and how to use them for maximum
impact

2. Titles that Pull the Best Traffic

3. Duplicate content: what happens when you publish the same
article to multiple sites?

4. Article syndication and how that can drive opportunity
to you.

5. Media rooms.: What they are and how they can work for you.

6. Innovative ideas for re-purposing your content.

7. ... and more...

Click here to download the PDF Report.
http://www.thecassiopeia.com/WebLions/articlemarketingstrategies.html


Today's Tip On Software Worth Using

Ever Wished to Have Your Own Professionally Created Ads?
Without Having to Pay a Fortune?
You've Just Found Such A Place!

Mieke created AdFactoryPro for his personal use because he
was tired of losing precious time installing and using all
those different ad-creating scripts and software tools. He
needed a way to make profitable ads for all of his digital
products, fast and easy.

So he came up with Ad Factory Professional: the ultimate
ad-creation center!

AdFactory Professional makes creating professional ads so
easy, everyone can do it. There's absolutely no technical
knowledge required! If you can copy & paste, you can have
your own ads spreading around the web in no time!

Plus you will receive lots of other useful tools and like
a special toolbar where you can find all the tools in one
place, ready to use.

For a limited time you can get a Gold membership for free.
Check it for yourself:
http://www.thecassiopeia.com/adfactory.html


Today's Tip On Learning

Want More Traffic? Get FREE REPORT: Thought Stringing
How To Buy the Thoughts of Your Customers and Use the Information
To Capitalize On Hidden Sources of Traffic...

Since traffic is the lifeblood of every business online, I
thought you'd want to see this... I just downloaded this
report and gave it a quick read. It really opened my eyes
to a few things.

Over the past year, many of my Google AdWords campaigns got
slapped several times over.

How about you?

Lately, it's almost a full-time job to pacify Google and keep
them happy. Sometimes your ads are suddenly rejected for no
reason whatsoever. To say it's frustrating is an understatement.

If you want to literally become immune to Google's repeated
slaps, then you need to download this report and read it right
now.

I took some notes. Here's a quick summary of some of the points
that I found helpful within this report:

>> Page 2: The one "law" the gurus keep telling you that is
completely wrong -- and you are missing out on 60% more sales
as a result

>> Page 2: The secret to testing out your ads and offers
lightening fast at little cost

>> What does a thirsty guy walking into a bar and a lady
shopping at the mall have to do with getting you more traffic?
A lot, see page 4

>> Page 5: How to advertise and never (I mean NEVER) get hit
by the dreaded Google slap -- this is 100% legit and works
every time

>> Page 6: How to use "thought stringing" to get dirt cheap
(think 500% discount), laser targeted traffic with little or
no competitors

>> Page 6: How about getting "mortgage" leads for a mere 12
cents a piece? (these leads can cost upwards of $30 EACH)

>> Page 8: The BIG difference (and secret) when crafting ads
for lower-cost traffic -- get this wrong and you could lose
a lot of cash, fast

>> Page 11: Crappy ads are sometime effective -- a clever
lesson when branding you and your business

Unless you are completely oblivious to how product launches
work, you can already tell that this report is part of
a cleverly crafted product launch.

But, don't let that discourage you from downloading this
information. This "free" stuff is better than some ebooks
I have paid for.

While you are at it, why not download all these other reports
as well? There is a lot of meaty content here for you too:

You can download the report right now from this link
(no email address required):
http://www.thecassiopeia.com/WebLions/ThoughtStringing.html


Today's Promotional Tip

Want More Promotion?
Join This New Social Network!

I just joined a social networking site recently called Kanggie!

This is a really unique and fun site to join and it's totally
different from the other social networking sites.

The best thing is, they even reward you for joining and
for referring your friends to join you!

And there are a ton of interesting features as well so I just
leave you to check it out yourself!

Hope to see you as a friend under my Kanggie friends list soon!

You can also promote your products and make money there.

Check out my Kanggie profile at:
http://www.thecassiopeia.com/kanggiecommunity.html


Today's Useful Tip

Great Network Community!
Become Joe Popular: It Is All About YOU...

Joe Popular presents a free way to connect, share and promote
anything and everything you're doing online, from one
convenient location - your Joe Popular "Hub" page!

Whether you're looking to:

* Connect with other single people
* Showcase your talents
* Go from Joe Schmoe to Joe Popular?
* Make more money
* Generate more visitors to your web-sites and blogs
* Hang out and connect with friends or associates
* And much more!

...Joe Popular is the place to do it for free.

Instead of giving your friends, associates or customers
a dozen different links to your various social pages or
web-sites, you can provide them with a single link to your
Joe Popular Hub page. From there, people can easily check
out everything you're doing online.

It Is Real Mega Advertising Opportunity...

Not only will you get a free, customizable Hub page through
which you can connect to your friend pages, blogs and web-sites.
By simply referring others to Joe Popular site, you'll receive
advertising credits called "Joe Dollars". You can spend these
credits in a variety of ways, including being featured
on the Joe Popularm home page or posting a custom ad across
the user network.

And coming soon is the Joe Popular Shopping Center through
which you'll be able to "buy" additional things like games
and books using your Joe Dollars.

Join Joe Popular today, become a part of something big, and
get a head start on building your virtual Joe Dollar fortune
by referring others!

Click here:
http://www.thecassiopeia.com/becomejoepopular.html


Today's Special Tip

Make Mother's Day Special
For all the moms in your life...

This Mother's Day, surprise your mom, grandmother, sister,
daughter, or friend with a truly one-of-a-kind gift - a custom
photobook. So gather all those photos and start creating
the present they will cherish for years to come.

Not the creative type? Browse the Lulu Marketplace for tons
of unique items that fit your mom's style.

Publish and Sell on Lulu:
Lulu provides the tools. You set the price. You control the
publishing process from start to finish. Join free:
http://www.thecassiopeia.com/publishandsell.html


*************************
The question should be, is it worth trying to do,
not can it be done.
Allard Lowenstein

*************************
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If you have a digital camera and an internet connection,
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*************************
Important: Please support Your Pathway To Success Ezine!
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************************************************
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