Pathway To Success
Published since 2000
Volume 8, Issue No 19, 21st Sept 2008
Publisher Irena Whitfield
iwhitfield@...
http://www.thecassiopeia.com/
Subscriber Count: 138,500+

Courage is the discovery that you may not win, and trying
when you know you can lose.
Tom Krause


With 'Pathway To Success' you are receiving only top information,
reliable and proven resources, never anything just to make
a couple of dollars at your expense. However, to make full use
of the resources, get fast ahead of your competition and have
your business and profits grow, you should read, apply and follow
the information you receive.

Don't forget to collect your Bonuses incl Insider Tips 6 at:
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s.html

Today's Issue in a zipped .pdf file
(contains Special Free Reading Bonus!):
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** Pathway To Success on Your iPod or MP3 Player!
This is the full No 15 issue. You can download it here:
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** Hot Tips for Boosting Home Based Business! Click here!
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Reminders:
** 1st Sept: Subscriber Corner Articles:
Subscriber: 5 Tips to Manage Your Time Effectively
by Rigdha Acharya
Guest: 10 Ways to Use PLR Articles by Allan Gardyne
http://www.thecassiopeia.com/SubscriberCorner/

- 1000 Questions for Couples Answered! Click here:
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- You can also read Pathway on Pathway Blog below:
http://www.thecassiopeia.com/PathwayBlog/

- New Additions: theCassiopeia.com recommends top Internet
items for both: your use and profit in a new Version.
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- Listen to Online Radio Regularly:
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Editorial:

Wonderful publishing Sunday, my precious Readers!

I've got two useful tips for you here in Today's quickie:

First, Amazon is introducing Video On Demand:
With Amazon Video On Demand, customers can now instantly watch
movies and television shows commercial-free on Macs or PCs.
With this new service, you can offer your customers the ability
to enjoy instant playback of hit Hollywood movies and the
latest TV shows.

Leverage Amazon Video On Demand Preview Player widget and
add movie trailers to your site. Hit movies and top TV
episodes are among the most compelling forms of video on
the web with the highest conversion rates.

To make it even easier for customers to decide to rent or
purchase a movie or TV show, the first two minutes of
videos automatically play at no charge to customers when
they visit the product detail page. At any time during
this 2-minute viewing period, customers can choose to
purchase or rent the title to watch it in its entirety.
Learn more here:
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The other tip is just a short note regarding the release of
the new Choose To Believe Audio Workshop by Alan Tutt, the
author of the super successful book Choose To Believe.

Alan is still editing the final audio files, which means the
download version of the program won't be ready right away.
HOWEVER, you can get the MP3 CD version - at the same price -
plus some special bonuses!

You can learn more by clicking here:
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Enjoy Today's articles, tools and resources for every
successful home business and stay tuned... Pathway is back
with more goodies to profit from in a fortnight.


Sincerely,

Irena Whitfield
Your Publisher

P.S.: You can find answers to the basic questions you may
have related to Pathway, incl organizational items, article
and ad guidelines and submissions, communication with me,...:
http://www.thecassiopeia.com/WebLions/Pathway/QAndA.html

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Any purchase from one of my websites qualifies you for the Bonus.
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Today's Special Free Reading Bonus:
Mark Joyner's book "Mind Control Marketing" is out of print.
Used copies of it are being sold on the Amazon marketplace
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Anyway, to mix things up he has put two chapters of the book
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***************************
Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 5th October 2008.

***************************
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Contents

1. Today's Feature Article by Michael Turner
2. Today's Motivational Reading by Rick Frishman
3. Today's Subscribers' Corner by Michael Angier
4. Today's Tip On the Opportunity worth checking
5. Today's Tip On the Course worth getting
6. Today's Tip On Business worth starting
7. Today's Tip On Training worth getting
8. Today's Promotional Tip
9. Today's Useful Tip
10. Today's Special Tip


Today's Feature Article

5 Mistakes To Avoid When Choosing An Affiliate Program
Michael Turner

When people decide to join an affiliate program to make extra
money, or to have a full time job, they often do so with
illusions and no idea of how the affiliate program actually
works. Read the following top 5 mistakes people make when it
comes to choosing an affiliate program and avoid these mistakes
at all costs. Then, you will be able to be more effective
and make more money for your time, so it is definitely
worthwhile to read these warnings and avoid them.

#1 Don't Compete, Support
Too many affiliate programs compete against their competitors
which wastes money and puts affiliates out of business.
However, if you are part of an affiliate program the more
affiliates the better for getting more information and more
money. One of the worst things to do is choose an affiliate
program that believes in competing against other affiliates.
Instead, choose an affiliate program that agrees with supporting
and growing other affiliates to have a larger network and
access to more affiliates.

#2 Little Reward
Another mistake people frequently make when choosing affiliate
programs is choosing a program that offers little reward
for the individual's hard work. Too many affiliate programs
pay too little and as a result affiliates find it difficult
to make the money they should be making. Look for an affiliate
program that has a good pay rate for your work.

#3 Old Statistics, if Any
You want an affiliate program that offers good, solid, real
time statistics, not old statistics or ones that are no longer
valid. There are not many affiliate programs out there that
provide the kind of statistics an affiliate manager needs,
but do your best to find an affiliate program that offers
the most.

#4 No Support
Too often affiliates find themselves waiting days for an answer
to an e-mail and an important question for their business.
You want an affiliate program that guarantees you support
round the clock if possible or at least within 24 hours. If
not, keep looking for an affiliate program that wants to help
you help yourself.

#5 Fresh Ideas, Creatives
Many affiliate programs provide few ideas or creatives to
their affiliates and so thousands of web pages end up with
the same advertising. However, affiliate programs would have
a better success rate if many different ads were made available
so affiliates could alternate ads and place different ads
on different sites, depending on the products sold.

Commit these five mistakes to memory so you know exactly what
you are looking for in an affiliate program, as well as what
to avoid. You will be much more successful and happier as well
if you do not get caught in these traps!

********************************
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search engine traffic in his free 7 part mini-series. Grab
it now at http://www.powertraffictactics.com/


********************************
Today's Motivational Reading

Introduce Yourself with a Sound Bite
Rick Frishman

The short words are best, and the old words are the best of all.
Winston Churchill

In our busy world, no one has time for the full story--they
want a synopsis, a digest, a capsule that takes only seconds
to deliver, is easy to swallow, and resonates in their minds.
And it must contain everything they need to know. Since
publicity is about getting your message across, brevity is
a must. You must create a short introductory message that will
cut through the din and draw attention to who you are, what
you do, and the benefit it will provide. We call these messages
sound bites.

If you want to get your message across, you need a great sound
bite that will immediately capture the attention of busy people.
When you get an opening to deliver your sound bite, you better
make it good! You must deliver your sound bite quickly, clearly,
and compellingly. The more briefly you say it, the better it
is.

The media is especially impatient and wants information fast.
When you watch TV or listen to the radio, notice how quickly
everything moves. Most news stories are delivered in ten
seconds or less and most TV segments run for three minutes.
Since the media moves so fast, you must deliver information
to them fast.

Create a sound bite. Make sure it includes your name, the
product or service you provide, and how it will help your
consumer. Create your sound bite in two stages: first, create
a message that you can deliver in less than thirty seconds;
then cut it down to ten or fifteen seconds for the media.
Radio news segments come in ten-second increments so "if you
can't express what you want and why it's newsworthy in ten
seconds, you're off the phone," advised a news director for
a major NBC affiliate.

The purpose of a sound bite is to turn listeners on; it's
a verbal business card that you can deliver when you're
introduced to new people. It's your "elevator speech": a snappy,
self-description that you can rattle off in the time it takes
an elevator to rise from the lobby to the fifth floor.

As theatrical empresario David Belasco said, If you can't
write your idea on the back of my calling card, you don't
have a clear idea. A sound bite is the foundation on which
to build a forceful and memorable public persona. It's the
first impression you make, an attention-grabbing device that
will get you and your message noticed and remembered. Think
of it as an investment with an immediate return because every
time you use it, someone considers paying you.

Writing a sound bite forces you to sharpen your focus and
examine your approach. It also makes you identify your audiences,
clarifying who you are addressing and what you hope to receive
from them. When you narrow these fields, it's much easier
to promote yourself.

The ABCs of Sound Bites

Your sound bite must be a grabber--a memorable message that
makes listeners want to buy your products, champion your
causes, and fight your wars. If it's short and gets their
attention, it buys you more time to sell. Your sound bite
must be:

* INTERESTING enough to attract immediate ATTENTION,

* POWERFUL enough to be REMEMBERED, and

* CONVINCING enough to stir overloaded listeners into ACTION.

Examples of a variety of effective sound bites are the following:


I used to weigh over 300 pounds. Now, I'm a size 8. I can
teach you how to lose weight and keep it off.
--Diet book author

My name is ________. My free tips on _______.com make investors
rich from Internet stocks.
--Investment broker

I teach people to look rich, even if they aren't.
--Fashion advisor

I'm a ghost writer. I turn your experiences, adventures,
and ideas into bestselling books.
--Freelance writer

My name is _________. I free folks from financial worry.
Give me a call at _________ and I'll do the same for you.
--Financial consultant


********************************
Like the above article? Subscribe to Rick Frishman's Author
101 Newsletter and receive Rick's Million Dollar Rolodex.
http://www.author101.com

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Subscriber Article

The Six Human Needs
Michael Angier

Tony Robbins has identified six basic human needs and
believes everyone is--or can be-- motivated by their desire
to fulfill these needs.

You may want to consider these needs when thinking about
developing and delivering products and services to people.
The question to ask is: What need or needs does my
product fulfill for my customer?

1. Certainty/Comfort. We all want comfort. And much of
this comfort comes from certainty. Of course there is no
ABSOLUTE certainty, but we want certainty the car will
start, the water will flow from the tap when we turn it on
and the currency we use will hold its value.

2. Variety. At the same time we want certainty, we also
crave variety. Paradoxically, there needs to be enough
UNcertainty to provide spice and adventure in our lives.

3. Significance. Deep down, we all want to be important.
We want our life to have meaning and significance. I can
imagine no worse a death than to think my life didn't
matter.

4. Connection/Love. It would be hard to argue against the
need for love. We want to feel part of a community. We
want to be cared for and cared about.

5. Growth. There could be some people who say they don't
want to grow, but I think they're simply fearful of doing
so--or perhaps NOT doing so. To become better, to improve
our skills, to stretch and excel may be more evident in
some than others, but it's there.

6. Contribution. The desire to contribute some thing of
value--to help others, to make the world a better place
than we found it is in all of us.

Action Point
Evaluate this list to better understand your personal
motivations and examine which ones seem the most
significant to you. Then, look at what you do to fulfill
the needs of others. It will likely make a difference in
what and how you do what you do. It also should make a
difference in the way you describe and explain what you
and your product can do.

**************************
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**************************

Today's Tip On the Opportunity Worth Checking

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Today's Tip On the Book Worth Getting

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Manage Your Time Right!
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Today's Tip On Community Worth Joining

Another Place To Promote Your Home Business

I've just joined this special community site. Even though I
haven't found the time to set up the site yet, I can clearly
see the huge potential this community has mainly because
it is ideally compatible with Pathway To Success:

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* Website Magazine is the one magazine to focus exclusively
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analysis on the Internet industry.

* By providing a broad scope of useful articles and tapping
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service/customer relationship management, web hosting, mobile
web and more.

So, if you want to succeed in the fast-growing Internet industry,
Pathway To Success and Website Magazine is the leading choice.
Website Magazine is published quarterly in print and digital
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Today's Tip On Tools Worth Using

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************************************************
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