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[Pathway To Success] No 20, 5th Oct 2008 - Create A Squidoo Group   Message List  
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Pathway To Success
Published since 2000
Volume 8, Issue No 20, 5th Oct 2008
Publisher Irena Whitfield
iwhitfield@...
http://www.thecassiopeia.com/
Subscriber Count: 138,500+

Wealth is the product of man's capacity to think.
Ayn Rand


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Editorial:

Successful publishing Sunday, my precious Readers!

Mark Joyner says that all of the pieces are in place ...
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Whether you are interested in this product or not (you should
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Contents

1. Today's Feature Article by Michel Fortin
2. Today's Motivational Reading by Brian Tracy
3. Today's Subscribers' Corner by Barkely (Linette Gerlach)
4. Today's Tip On the Opportunity worth checking
5. Today's Tip On the Course worth getting
6. Today's Tip On Business worth starting
7. Today's Tip On Training worth getting
8. Today's Promotional Tip
9. Today's Useful Tip
10. Today's Special Tip


Today's Feature Article

Attracting Activity to Your Blog
Michel Fortin

As with static websites, the success of a blog depends
on attracting a steady stream of new and return traffic. It
is just that the tools for blog promotion are slightly different,
a bit more diverse and on the whole much more effective.

Blogs are designed with interactivity and social networking
ability built in. They are ideal both for developing
relationships and marketing your brand.

However, this doesn't mean you should neglect standard promotion
techniques in favor of blog only techniques. In fact,
traditional marketing activities can become even more potent
with a blog due to its nature.

For example, you will still want to utilize your email list.
Ask readers to subscribe, and let them know when you post
a new article just as you would with a new feature or product
on a static website.

Of course, if you are prolific blogger and post every day,
you'll only want to alert them when you've published something
extra special or compile a list of new posts and descriptions
and send it out once a week.

You don't want to overwhelm and annoy, but inform and share.
However, do make sure you ask them to subscribe at every
opportunity — on your sidebar, at the end of every post,
on every page, and perhaps with pop-ups.

(But use pop-ups judiciously. Remember, you don't want to annoy.
As you can see, I use an unobtrusive bottom slide-up opt-in
form on this blog, which is Instant Slideup. Since incorporating
it, my optins have tripled.)

You don't want to neglect keywords either. I'm no SEO expert,
but I do know that choosing titles with strong keywords and
using key phrases within your post is important to attracting
new traffic through search engines.

Blog posts are indexed much more quickly than static pages
whether your keywords are strong or not. Using keywords
increases the odds that a page will rise to the top of
the search engine listings as opposed to rank #65 with a phrase
you never anticipated.

In addition, you will want to make sure your blog pings
the blog search engines. Most blog software has this function
built in, like WordPress, but it's a good idea to double check
if you are using an off-brand or an older version.

I only use three of them, since they, in turn, ping the majority
of the search engines and blog directories out there for you
whenever you post. And it does so automatically. This way,
you don't need to ping a bunch of them since they do all
the work for you. They are:

* Pingomatic.com (http://rpc.pingomatic.com)
* PingGoat.com (http://pingoat.com/goat/RPC2)
* FeedBurner (http://ping.feedburner.com)

You may want to consider submitting your blog posts to ezine
directories, publishers, and even offline magazines. Actually,
you should likely considering hiring this out to a publicist,
as I do. My articles are still distributed to thousands of
ezine editors and publishers by my publicist, Anne-Marie Baugh.

Not only will it free up your time, a publicist will be able
to monitor your blog, retrieve articles and prepare them
for submission, target specific industry leaders online and
know how to entice the right magazine editors to reach your
target market.

Make sure you utilize RSS feeds. Make sure your RSS feed icon
is large enough that it can be easily found, and offer an email
alternative for those who prefer not to use readers. Just
like opt-in forms, make sure you add it to every page.

Speaking of opt-in forms, around the RSS button you can add
your own opt-in form from your favorite autoresponder service,
or use an RSS-to-email service like http://www.FeedBurner.com
or http://www.FeedBlitz.com to increase subscriptions.

It's preferable to use a third party site because they provide
extra features that will help you promote and publicize your
blog with little extra effort.

In conjunction with the lists and feeds, you'll want to create
a separate landing page for subscribers. This is similar
to your typical "About Me" page, but instead of promoting you
or your products, you'll want to outline the different ways
people can subscribe to your blog.

You can increase your responses by offering a "bribe" to those
who sign up. This could be a free report or special offer
for those who join your list.

Another tactic I recommend for increasing blog traffic is
to submit your RSS feed to the various RSS engines like Yahoo
and Technorati.

There is no point in doing this manually as inexpensive
software like RSS Submit will accomplish the job quickly and
easily. This type of software will automatically submit your
RSS feeds to all the major RSS engines.

Next, use a social bookmarking and posting service, like
http://www.ShareThis.com. By adding ShareThis, you allow
people to bookmark your blog or blog post on a variety of
popular social networking sites, as well as send the post/page
by email to a friend.

Finally, have someone else whether a friend, client or staff
member, submit your posts to highly trafficked social sites,
like http://www.Digg.com, http://www.Facebook.com,
http://www.Sphinn.com (the one I use), http://www.PlugIM.com,
and more.

Get someone other than you to do this. Self-serving links
are viewed poorly in the world of social marketing. It's worth
the effort to find someone to do so for you as the traffic
you receive can be quite considerable.

This is just a sampling of the most used techniques to drive
blog traffic.

Granted, there are other effective methods for blog promotion
you might add to your repertoire. But it's best to start
with a handful to get traffic flowing rather than overwhelming
yourself with too many blog marketing tasks. After all, your
focus should be your content.

In the end, the ultimate traffic driver will always be good
quality content that meets the needs and expectations of your
target market.

********************************
Michel Fortin is a direct response copywriter, author,
speaker, consultant, and CEO of The Success Doctor, Inc.
Visit his blog and signup free to get tested conversion
strategies and response-boosting tips by email, along with
blog updates, news, and more! Go now to
http://www.michelfortin.com

********************************
Today's Motivational Reading

Who Are the Millionaires
Brian Tracy

The way you think about money will determine how much of it
you accumulate more than any other factor. Your attitude toward
money affects your emotions and your motivations.

The Five Ways to Become a Millionaire
If you are really serious about becoming wealthy, you will
want to know the five main ways that fortunes are made in
this country. Number one, top of the list, top of the hit
parade throughout the history of America, is self-owned
businesses. It is entrepreneurship of all kinds, including
in real-estate. 74% of self-made millionaires in America,
not only in this generation and in this century, but in the
last century as well, come from self owned businesses.

How Wealthy People Start Out
The great majority of wealthy people started businesses and
built them from the ground up. In the 19th century, fortunes
were built by people like Andrew Carnegie, Jacob van Astor,
Thomas Edison, Commodore Vanderbilt, J. P. Morgan and others.
In the 20th century, especially in the last few years,
businesses and fortunes alike have been built by people like
Bill Gates, Steve Case, Larry Ellison, Ross Perot and Sam
Walton. Each of these people started with nothing and succeeded
in building a business from scratch.

Become a Millionaire Where You Are
The second major source of self-made millionaires in America
is senior executives. Ten percent of the self-made millionaires
in America are men and women who have joined large corporations
and worked with those corporations for many years. They rose
to positions of seniority, were paid extremely well, given
stock options, profit sharing and bonuses, and as a result
of holding onto the money, they became millionaires.

Success Pays Big Rewards
Richard Eisner of Disney Corporation received a $126 million
dollar bon us in a single year. Lee Iacoca of Chrysler
Corporation was paid $26.7 million dollars as a bonus
in a single year. It's not hard to become a self-made
millionaire when you are making that kind of money.

The Professional Road to Wealth
The third source of self-made millionaires in America is
doctors, lawyers and other professionals. Men and women who
become very, very good at what they do and rise to the top
of their professions are eventually paid, very, very well.
The top five percent in every field ear n 10 and 20 times
as much as the average person in that field.

Sell Your Way to the Top
The fourth major source of self-made millionaires in America
are salespeople and sales consultants. Fully five percent of
self-made millionaires are men and women who are the top
salespeople in their fields. They never started their own
businesses. They never went to college or university to get
professional degrees. They just became very good salespeople
for their products or services and were paid very good money.

The secret was that they then invested the money conservatively
and held on to it. 99% of self-made millionaires come from
these four categories: self-owned businesses - 74%; senior
executive positions - 10%: doctors, lawyers and other
professionals - 10%; and salespeople and sales consultants - 5%.

Other Ways to Get Rich
The final one percent of self-made millionaires is made up
of all the people in all other areas. This one percent consists
of people who have made their money by inventions, in show
business, in sports, through authorship of books and songs,
lottery winners and inheritances. But these people make up
only one percent of the total.

The bottom line is that there are so many ways for you to become
a self-made millionaire that it is almost impossible for you
not to achieve this goal if you are really serious about it.

Action Exercises:
Here are two things you can do to put this information into
action as soon as possible:

First, decide what it is that you really enjoy doing and then
throw your whole heart into doing it extremely well. There
is a direct relationship between excellent performance and
the kind of high income that leads to financial independence.

Second, be perfectly honest with yourself on an ongoing basis.
Is what you are doing right now going to lead you to financial
independence, or do you have to begin making some serious
changes in your work and in your life? Whatever your answer,
take action on it immediately.

********************************
Brian Tracy is one of the world's leading authorities
on personal and business success. Visit the Brian Tracy
web site and take advantage of his many powerful resources
available there. http://www.briantracy.com/


********************************
If you like our Ezine, please rate it at the Cumuli Ezine Finder
http://www.cumuli.com/ezines/vte.html?ez=pathto

********************************
Subscriber Article

Why Create A Squidoo Group?
Barkely (Linette Gerlach)

Why should you create a Squidoo group? Here are the top five
ways creating a Squidoo group can benefit you.

1. Keep an eye on the competition.

If you start a group in your niche area, you can check out
what others are saying about your subject. You will be able
to interact with others in your niche, get to know them,
and learn more about your subject matter and how to market it.

2. Make your lenses stronger in your topic and promote your
lenses.

Putting together a great group page with several lenses
on the same topic can help draw in traffic. The traffic
to the group page will turn into additional traffic to your
lenses.

3. Build a community around your topic.

Gather a group of people promoting the same topic. Get to know
other lensmasters who are interested in the same thing you are.

4. Build credibility as the expert in your niche.

Being a group master helps make you the master of your
group's topic, and helps build your credibility as the expert.

5. Creates a quality link back to your lenses.

Google likes Squidoo groups and gives them a high page rank.
I have 3 groups with a page rank of 4. There are many group
pages with a page rank of 5 or 6. When it's your group, you
can feature the lenses of your choice for quality back links
to your lenses.

For more information on Squidoo groups check out the Squidoo
Groups Mentor Lens by your very own Groups Mentor.
http://www.squidoo.com/linettegerlach

**************************

Today's Tip On the Opportunity Worth Checking

Special! Special! Free Training For You!

TrainingU.com is an elite speaking platform of the most sought
after speakers, trainers and best selling authors in the world
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You will be trained, motivated and inspired by some of the
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You can participate in as many classes as you wish, from
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Today's Tip On the Book Worth Getting

Learn 7 Secrets to Marketing in Recession:
How To Beat The Bear: Seven Secrets to Recession-Proof Marketing

When the economy makes it advisable to cut back on pricier
traditional advertising and focus more on cost-effective
online marketing, it's important to be ready to act quickly
and decisively. Following are seven key strategies to protect
your brand and customer loyalty during an economic downturn.

Click here:
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Today's Tip On Tracking Worth Using

Don't Know Your Visitors? Want More?
Put Some Magic In Your Blog!

These attractive web widgets enhance your site, attract more
visitors and in fact, are a tracking tool that your business
definitely needs.

Plus you can get paid to use them.

See how by clicking here:
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Today's Tip On Tools Worth Using

Seeking Success in Drop Shipping? Get 10 Whole Sale Tips

Drop shipping is one of the most attractive business lines
for people on the Internet who want to be in contact with the
offline world.

However, as with every business, not everyone succeeds. Chris
Malta, CEO and Founder of Worldwide Brands gives 10 Wholesale
Tips via video, which can change your business. In the videos
Chris Malta shares ten tips for avoiding Internet wholesale
scams and working with real wholesalers to build your home
business.

1. Get Legal or Get Cheated

2. Some Wholesalers don't want to work with Online Sellers

3. Hide your wholesale supplier from competition

4. Wholesale prices are not public info!

5. Wholesale prices lower when you buy more

6. Some wholesalers charge refundable deposits

7. Be patient when setting up an account with a Wholesale
Supplier

8. Your retail price minus your wholesale price does NOT
equal your profit margin

9. Some wholesalers have their own retail stores - and
that's okay

10. Drop Shipping is a low cost, low risk way to start selling
online.

See them here:
http://www.thecassiopeia.com/recommends/wholesaletips.html


Today's Promotional Tip

Problems With Videos? Become A Pro!

What do your videos look like? Shaky camera, poor lighting,
scrolling messages like a car dealer? This isn't 2004.

That kind of video just doesn't cut it any more.

You must keep the audience engaged, motivate and persuade
them to take action. An effective video - that matches your
content - will do that.

Spend only a couple of minutes on this site and you'll see
what I mean. You CAN produce this level of quality, and it
won't take years in a broadcasting school, or bust the bank.

Learn how to Create Video that Sells Like a Pro.

Plus get free web VIDEO TIPS of the week!

Get professional tricks, tips and techniques for creating
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week! And for free.

Click here:
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Today's Useful Tip

HOT: Check Holidays Trends for 2008 Christmas Season!

Do you know what you will be selling during this year's
Christmas season? If not, it's high time to start. Nearly
70% of shoppers begin their holiday shopping in September!

You need to know what products will be on every buyer's wish
list, so you can capitalize on the biggest spending frenzy
of the year! That's why Chris Malta created this 2-part
Holiday Product Trends video series: to show you what trends
are driving product sales and what product categories will
be big. In Holiday Product Trends Video 1, you'll discover:

* What a trend is
* Why trends matter to your Holiday sales
* How to identify Holiday trends
* Key trends for the 2008 Holidays

There's no time that trends matter more to online sellers
than at the Holidays. Watch the video below, and find out
what trends you need to know to have your best holiday selling
season ever! It's a great example of the high-quality,
detailed bonus video content available in The Whole $ale.

Below the video, you'll find a description of Part 2 which
is available only to members who own The Whole $ale.

Again, this trending video will show you exactly what products
and categories will be hot sellers this holiday.

Don't get caught unprepared when your Holiday buyers begin
to arrive! Watch this video to find out what products you
should be sourcing for your online shoppers right now!

Click here:
http://www.thecassiopeia.com/recommends/holidaytrends.html


Today's Special Tip

Special Offer from Amazon: Amazon Prime Membership!

Amazon Prime Member Benefits Include:

* Unlimited FREE Two-Day Shipping
* Upgrade to One-Day Shipping for only $3.99
* No minimum order size
* Satisfied Member Comments
* Get FREE Two-Day Shipping for an entire month

Try Amazon Prime free for one month (new members only) and
enjoy all the benefits that come with membership.

There's no obligation: you cancel anytime before your Free Trial
is over and you will not be charged the $79 annual fee.

Learn More, Sign up today and Get your stuff faster
until October 31, 2008. Click here:
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*************************
People want riches; they need fulfillment.
Bob Conklin

*************************
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*************************
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If you enjoy this Pathway Issue and find it useful, you can
support Pathway by clicking and sending your donation here:
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************************************************
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************************************************
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Sun Oct 5, 2008 8:20 am

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Pathway To Success Published since 2000 Volume 8, Issue No 20, 5th Oct 2008 Publisher Irena Whitfield iwhitfield@... ...
Irena Whitfield
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