Pathway To Success
Published since 2000
Volume 8, Issue No 21, 19th Oct 2008
Publisher Irena Whitfield
iwhitfield@...
http://www.thecassiopeia.com/
Subscriber Count: 138,500+

So great has been the endurance, so incredible the achievement,
that, as long as the sun keeps a set course in heaven, it
would be foolish to despair of the human race.
Ernest L. Woodward


With 'Pathway To Success' you are receiving only top information,
reliable and proven resources, never anything just to make
a couple of dollars at your expense. However, to make full use
of the resources, get fast ahead of your competition and have
your business and profits grow, you should read, apply and follow
the information you receive.

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- New Additions: theCassiopeia.com recommends top Internet
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- Listen to Online Radio Regularly:
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Editorial:

Wonderful publishing Sunday, my precious Readers!

Today's issue is a bit special because it brings you almost
only gifts valuable for any home business. I firmly believe
that you will enjoy them.

Have a profitable fortnight before Pathway is back with more
useful tools and resources for your home business....


Sincerely,

Irena Whitfield
Your Publisher

P.S.: You can find answers to the basic questions related to Pathway,
incl organizational items, article and ad guidelines and submissions,
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Today's Special Free Reading Bonus:
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Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 1st November 2008.

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Contents

1. Today's Feature Article by Irena Whitfield
2. Today's Motivational Reading by Peter Murphy
3. Today's Subscribers' Corner by Allan Gardyne
4. Today's Tip On the Opportunity worth checking
5. Today's Tip On the Book worth reading
6. Today's Tip On Learning worth getting
7. Today's Tip On Tool worth using
8. Today's Promotional Tip
9. Today's Useful Tip
10. Today's Special Tip


Today's Feature Article

What Works & What Doesn't in Internet Marketing
Irena Whitfield

All the Internet business owners have one activity in common
which they perform every single day: they are all seeking
for ways that work in Internet marketing.

Everyone on the net today knows that one of the best tricks
is viral marketing BUT even this must be done right to make
it work for your home business.

So, stop the enforced email forwarding! Trying to force or
bribe people to forward your info to their friends or family
in order to be rewarded or win looks skanky in today's
ultra-permission-based world. Especially, when you tell your
visitors nothing about their friend's or family's privacy
in the space below the email form.

A true viral campaign gets forwarded because consumers are
compelled to do so by the quality of the content, not because
you bribed them with points or something else.

What will not work:

* Forcing your email recipients to forward your message to their
friends and family: if you add a line at the bottom of your
email that reads something like: Please feel free to forward
this message to a friend, your email will more probably get
deleted than forwarded.

What will work:

* Offering something worth sharing like a valuable discount,
vital information or an incentive for sharing like additional
entries into a sweepstakes or premium service.

Relevant and fresh information, research, or studies included
in your email might encourage the recipients to share your
content with their family and friends. Interactive content
like a quiz or test, especially if it's fun, will inspire
forwarding.

Jokes and cartoons are almost always forwarded to everybody
the recipient knows. Why? Because they are entertaining and
entertainment is meant to be shared.

A really cool multimedia experience is always going to achieve
a lot of pass-along. Rich media is new and the novelty and
tech factors alone are often enough to make the email recipient
eager to share it.

Oops! I almost forgot one really important thing: you can create
a brilliant email following all the rules, but if a consumer
visits your site and has an experience less than what was
promised, you are going to achieve viral marketing, alright
the bad kind. So be certain that your product or service is
ready and is as advertised.

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Irena Whitfield is the author of best-selling publications
for entrepreneurs: Entrepreneurs' Bible, Financial IQ Guide,
7 Steps to Online Success, Success Tips... Check them here
and get your home business to a professional level:
http://money.thecassiopeia.com/

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Today's Motivational Reading

Get Ahead in Tough Times
Peter Murphy

In hard times it can be difficult to stay positive. You may
even have a lot of days when you think "why bother?" or
"what's the point?"

When we have so much bad news coming at us both on TV and
online 24 hours a day it is almost no wonder that we get
discouraged and distracted so easily.

We Still Need Completion

Staying motivated enough to be able to see things through to
completion is something that is needed more and more at
times like this. Otherwise the constant negative messages
will make us want to simply give up.

How To Stay Motivated And Beat Distractions

1. Figure out what it is that stops you.

Why are you constantly flitting from one thing to another?
Do you just lose interest? Are you too busy? Friends come
over to see you - what is it?

Become aware of how you put off doing what matters. Then,
make small changes to how you structure your day to
eliminate these productivity vampires.

2. Choose the important things in your life.

After you decide what is distracting you, you then can
start to look for ways to stop letting those things
interfere. Select some goals and get more focused on these
things.

Take a few moments throughout the day to refocus - to
remind yourself what your goals are and why you want to
achieve them. Think more about the important activities and
block out the lesser tasks until later.

3. Learn to say no.

Some activities just have no real value, or are merely time
wasters. Try to eliminate these things and stay focused on
your goals. Create more time to accomplish your goals by
cutting out some things that have lesser values than your
goals.

You can be diplomatic and say no. You have every right to
give priority to your objectives without taking on the
problems of everyone else in your life.

4. Be more goal conscious.

Put your goals where you can see them everyday - on your
bedroom, or bathroom mirror. Then as you go through our day,
they will stick with you more.

These little reminders are sometimes all you need to stay
on track. A few practical changes can make a big difference
to how well you stay motivated all day long.

These tips will help you if you are willing to start with
number one and see it to completion.

Start small if you like and as your confidence grows build
up to bigger goals. Remember to make this a daily habit and
you will be able to keep on going even at times when you
face setbacks.

You will finally overcome procrastination.

Procrastination is of no use to you in your quest to fulfill
your dreams.

Lose those old habits and replace them with habits that
lead to self-motivation and control over your life.

Now, you know what to do. The big question is how do you
find the inspiration to begin and how do you stay motivated
over time despite setbacks?

You already know what procrastination and low motivation is
costing you. And you know deep down that nothing is going
to change for the better until you do.

My suggestion for you today....

Take the 365 day trial of my step-by-step motivation
system. And take 10 minutes a day to use The Motivation
Accelerator Process on page 79.

Give yourself 10 minutes each day to improve the quality of
your life. Do this and you will be stunned by your
sustained motivation and renewed zest for life.

Why not reserve your 365 day trial:
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And do bear in mind... 2008 is soon going to be over.
If you let things slide like you did last year we will be
having the same conversation in 12 months time.

How much will that hurt? All you need to do now is unlock
your personal motivation style - the step by step formula
that works best for you and your lifestyle.

Do that and 2008 will be the year you took control of your
life and felt secure and at peace like never before. Now
imagine how good you will feel about yourself.


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Subscriber Article

Affiliate Program Tutorial
Allan Gardyne

You joined an affiliate program. Here are the 18 steps to take next

This Affiliate Program Tutorial aims to give you a quick overview.

It's your road map to success as an affiliate.

I've been earning a good living from affiliate programs since
1998. Based on that experience, this tutorial tells you the
18 steps to take to generate a useful income from affiliate
programs.

No tricks. No gimmicks. Just solid, reliable methods designed
to work for years.

You have the choice of many different ways of earning affiliate
commissions.

In my experience, you'll have your best chance of success if
you do the following. Find a niche and create a useful,
interesting, content-rich, keyword-rich website on one topic
and weave in affiliate links and AdSense ads.

This method - with the more recent addition of AdSense ads -
has worked beautifully for me since 1998.

I urge you to master this basic method. It's a bit like serving
an apprenticeship.

As part of your apprenticeship you'll learn SEO (search engine
optimization) skills, copywriting skills and various other
Internet marketing skills which will prove to be invaluable,
whatever route you choose next.

With any luck, you'll have a bit of fun, too! I do.

I include Google's AdSense in this tutorial. Strictly speaking,
AdSense is an advertising network. However, in many ways it's
similar to an affiliate program. I think AdSense is fantastic.
It's free to join, free to use and easy to use.

It's often much easier to earn good money from AdSense than
affiliate programs, so it's essential that you include AdSense
in your plans.

OK. Let's get started...
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**************************

Today's Tip On the Opportunity Worth Checking

Best Offer in Copywriting History!
That's what Ted Nicholas said on the launch call for ...

The Simpleology Great Teachers' Series:
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Today's Tip On the Book Worth Getting

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how she steps them through to earning a steady $1000 per month,
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Today's Tip On Learning Worth Using

Can Simple Products Generate Big Profits? Of Course!

I just finished listening to an awesome free MP3 audio recording
with Jason Dinner where he shares how easy it is for you
to come up with the simplest of product ideas and turn it
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It's only about 20 minutes long, but packed with powerful
information that you can put to the test right away.

Let's face it.

Having your own product is the key to the castle, and coming
up with a solid product idea isn't as hard as you may think
or as hard as you may have heard.

After you listen to this interview, you'll understand why and
your creative juices will be flowing.

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Today's Tip On Tools Worth Using

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Today's Useful Tip

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A great many people do not read very much. Fifty-eight percent
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Here are just a few Brian Tracy programs and books to choose
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Today's Special Tip

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*************************
You are not here merely to make a living. You are here in order
to enable the world to live more amply, with greater vision,
with a finer spirit of hope and achievement. You are here
to enrich the world, and you impoverish yourself if you forget
the errand. Woodrow Wilson

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************************************************
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