Pathway To Success
Published since 2000
Volume 8, Issue No 24, 30th November 2008
Publisher Irena Whitfield
iwhitfield@...
http://www.thecassiopeia.com/
Subscriber Count: 138,500+


Whatever I have tried to do in life, I have tried with all
my heart to do it well; whatever I have devoted myself to,
I have devoted myself completely; in great aims and in small
I have always thoroughly been in earnest.
Charles Dickens

With 'Pathway To Success' you are receiving only top information,
reliable and proven resources, never anything just to make
a couple of dollars at your expense. However, to make full use
of the resources, get fast ahead of your competition and have
your business and profits grow, you should read, apply and follow
the information you receive.

Don't forget to collect your Bonuses incl Insider Tips 6 at:
http://www.thecassiopeia.com/WebLions/Pathway/Links.html

Read the Current Issue Online at:
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HOT! Pathway To Success Ezine Desktop 2008 Edition!
To check what you get and download free, click here:
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In case you don't want to download it, you can start using it
by clicking here:
http://www.thecassiopeia.com/WebLions/Pathway/Resources/PathwayArchive
s.html

Today's Issue in a zipped .pdf file
(contains Special Free Reading Bonus!):
http://www.thecassiopeia.com/WebLions/Issue0824.html

What's New:
** 1st December: Subscriber Corner:
Subscriber: Marketing Strategy for a Tough Economy
by Bobette Kyle
Guest: Newsletter Writing: Retain More Clients for Life
by David Gruttadaurio
http://www.thecassiopeia.com/SubscriberCorner/

** theCassi News: Learn every information the minute it's out!
Learn how to destroy your competition, listen to a new special
Interview, and more... Click here:
http://www.thecassiopeia.com/News.html

** Hot Tips for Boosting Home Based Business! Click here!
http://www.thecassiopeia.com/CassiRecommends113.html


Reminders:
- 1000 Questions for Couples Answered! Click here:
http://relationship.thecassiopeia.com/

- You can also read Pathway on Pathway Blog below:
http://www.thecassiopeia.com/PathwayBlog/

- New Additions: theCassiopeia.com recommends top Internet
items for both: your use and profit in a new Version.
http://www.thecassiopeia.com/theCassiRecommends.html

- Listen to Online Radio Regularly:
a new Top show every Saturday at:
http://www.thecassiopeia.com/WebLions/Pathway/0824Tips.html


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Editorial:

Happy Thanksgiving Feast, my precious Readers!

Again, I apologize for no Issue last time. It happened for
the first time in all the eight years of my publishing
Pathway To Success ezine.

My faithful friend and true companion, my westie Drixi, died,
and I couldn't find any courage to go on working. It was so
sudden, absolutely unexpected. I doubt I can ever recover
from this loss. He was with us for 15 and half years and we
really, really miss him and always will. If you have ever
lost a dog, you know what I am talking about.

However, I'm back at work bringing you a new Issue loaded
with goodies for everyone's home business.

Stanley Tang has just published a new collection of
Behind-The-Scenes Stories of 14 Successful Internet Millionaires
called eMillions.

Look behind every breakthrough success and you'll find motivating
stories of individuals who made it happen. They had a vision,
took a path and persevered against monumental odds.

eMillions is a collection of interviews with the world's most
successful Internet marketers about their rags-to-riches stories.
Get inside their brains and walk through the fascinating
journeys they took to become Internet millionaires.

These are real everyday people who started with nothing,
overcame obstacles, and rose to the top. Whether you're an
Internet marketing veteran or a beginner entering the field,
these success stories will serve as an inspiration to all of
us. The stories are terrific!

This is a free 50 minute interview that I highly recommend
you to watch. Click here:
http://www.thecassiopeia.com/recommends/emillions.html

I hope you will enjoy Today's articles, tips, Bonuses and gifts.
Stay tuned... Pathway is back in a fortnight.

Sincerely,

Irena Whitfield
Your Publisher

P.S.: You can find answers to the basic questions related
to Pathway, incl organizational items, article and ad
guidelines and submissions, communication with me,...:
http://www.thecassiopeia.com/WebLions/Pathway/QAndA.html

HOT: Permanent Sales Bonus for Pathway To Success
Subscribers Only: 1+1 ! Buy 1 item and get 1 of your own
choice within this section:
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Note: How to claim your sales Bonus?
Any purchase from one of my websites qualifies you for the Bonus.
It's sufficient to send me your purchase receipt to
sales at thecassiopeia.com and put 'Sales Bonus'
in the Subject line.

Today's Special Free Reading Bonus:
Real World Residual Income Success Secrets - From Those
Actually Walking The Walk: The transcript of a radio interview
between Cyndi Parker, Jack Bastide and Willie Crawford of
Willie Crawford Teaches Real Internet Marketing!
Download free here:
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***************************
Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 14th Dec 2008.

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Contents

1. Today's Feature Article by Kevin Nunley
2. Today's Motivational Reading by Unknown
3. Today's Subscribers' Corner by Diego Norte
4. Today's Tip On the Opportunity worth checking
5. Today's Tip On the Book worth reading
6. Today's Tip On Learning worth getting
7. Today's Tip On Tool worth using
8. Today's Promotional Tip
9. Today's Useful Tip
10. Today's Special Tip

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Today's Feature Article

How To Trade For Advertising
Kevin Nunley

What do you do when you don't have enough cash to advertise?
You trade!

Trading products and services for advertising is one of the
hottest marketing topics in business discussions. And for good
reason.

Bartering for ads can give the small business person excellent
opportunity and value.

One radio station owner, who never forgot his penny-pinching
beginnings, is always on the lookout for businesses wanting
to trade. When he needed extra storage sheds behind the studios,
he got a carpenter to build them in exchange for free commercials
on his stations.

When the station promotional vehicles required regular detailing,
he traded commercials for custom car washes.

After a big snow fall, the owner rented a private snow plow
and paid for it entirely with on-air mentions.

The station owner figures he has a few commercials that his
sales reps won't sell. Why not trade them to other business
people who have extra products and services they can't sell?
It's a classic WIN-WIN arrangement. And lots of media managers
welcome the situation.

Joan, who owns a very successful donut shop, bases her
advertising entirely on trade. She gives boxes of her high-
quality donuts to select radio stations for daily giveaways.
In return, they speak highly of her donuts on the air. It's
not unusual to hear a morning DJ go on and on about how
wonderful her product is. She has a rock solid reputation
in the community as a result. The cost? A few boxes of donuts
that might be surplused anyway.

A newspaper editor reminds us that radio isn't the only
fertile ground for trade. Newspapers frequently need traded
items and services to give away as prizes to readers,
advertisers, and employees. He advises to check with the
circulation department. They often need prizes to give
to paper boys and girls.

Be creative. Got a book store? It's trendy now days for TV
weathermen to publish their own books on local weather stats.
Call the manager at your favorite TV station and offer to do
a cooperative promotion with the station. They can place
the books in your store, AND have their weatherman do in-store
appearances, in exchange for mentioning your store's locations.
Offer to help them write and publish the book.

"But I'm a Realtor," one man told me. "How would I trade real
estate services to a media outlet?" There is a Realtor in my
town who solved the problem. He does his own real estate show
on talk radio. Enlisted sponsors pay his on-air fees. For the
Realtor who doesn't have that show biz zeal, appearing regularly
as a real estate expert on someone else's show can be just as
effective.

Not all media outlets do trade. Some welcome trade some times
of the year and not others. Many will do a part trade, part
cash arrangement. A great many will bonus a certain number
of free commercials or mentions when you buy ads.

No matter what you do or sell, there is probably a newspaper,
newsletter, magazine, TV station, cable system, radio station,
or on-line provider that needs you.

********************************
Kevin Nunley helps small and mid-sized businesses build
effective marketing. Reach him at DrNunley@... or at
(801)203-4536. Ask for his free marketing report and list
of Special Reports and Tapes that make you a marketing whiz
in dozens of areas. Also ask how he can help you build your
on-line presence. http://www.drnunley.com/


********************************
Today's Motivational Reading

Don't Quit
(one the most classic motivational poems)

When things go wrong as they sometimes will;
When the road you're trudging seems all uphill;
When the funds are low, and the debts are high;
And you want to smile, but you have to sigh;
When care is pressing you down a bit
Rest if you must, but don't you quit.

Success is failure turned inside out;
The silver tint of the clouds of doubt;
And you can never tell how close you are;
It may be near when it seems afar.
So, stick to the fight when you're hardest hit -
It's when things go wrong that you mustn't quit.

********************************
Source: http://www.villagehero.com/motivational-poems.htm

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Subscriber Article

Keep It Short Scholar
Diego Norte

We've all heard the normal KISS principle (Keep It Simple
Scholar). When we talk about sales copy, it is important
to keep it simple. It is also important to keep it short.

Let's briefly take a different view of sales copy. Perhaps
you take the view that sales copy is meant to talk people
into purchasing your product/service. For a moment, let's
take a different view that it is actually there to talk people
OUT of purchasing your product/service. In many ways, this
latter view is more accurate.

Think about the prospect as she reads your ad copy.

They read a sentence and like what it says. They feel good;
they feel hope that this will be the answer to one of their
problems. They read another sentence. It affirms the first
and they feel more excited. They are ready to buy, but there
is more ad copy. They read on. The third sentence doesn't
really apply to their specific problem. Perhaps they start
to lose a bit of that excitement. Then the fourth sentence
completely alienates them. They aren't part of THAT group
of people (perhaps you were selling a fitness product and
the fourth sentence was related to weight-loss). They turn
the page or click the BACK button or close the browser.
You've lost them.

If your ad copy stopped after the first two lines, you would
have made the sale. Start reading your ad copy in this way.
Normally, each sentence is viewed as the sentence that
potentially "sells" them. In reality, usually your prospect
is reading each sentence looking for a reason NOT to buy.
Start editing your ad copy to eliminate all of those potential
reasons. In general, strive to make your ad copy as short as
possible.

Not a believer yet? Let me give you some real-life examples
that lead me to this conclusion. In the early days, I would
test click-thru rates using a variety of sales copy. I would
try a paragraph against another paragraph. This is where I
first noticed that shorter is better. The shorter paragraphs
almost always outperformed the longer paragraphs. This is
true for both the click-thru rate and the overall amount of
revenue generated over a period of time.

I finally tested this conclusion all the way to it's logical
extreme... Yep, a single word outperforms two words almost
every time. I now use this concept to build traffic for others.
I draw in the largest potential group of customers by using
a single word. I then show them a full paragraph describing
my customer's exact product/service to narrow that group down
to the perfectly targeted visitors to send along to my customer.
The others are given other choices so that I can make some
other use of them.

Need more proof? Try it yourself. Create a link on your
site that says something like: "For the least expensive high
quality widgets, click here". Obviously, change the "widgets"
to something you want to actually sell. Also make sure you
use some method to track click-thru rates and sales. Expose
that link to a test group of visitors and record your results.
Now repeat with the following progressively shorter phrases:

Least Expensive/high quality widgets

Least Expensive Widgets

Cheap Widgets

Widgets

In almost all cases, you will find that your click-thru rate
will increase as the phrase becomes shorter. In most cases,
you'll also notice that the total revenue will increase as
well. Your revenue per click will level off at some point.
This is the point of most efficiency.

Try the same exercise with your one-page sales letter. Start
off with 10 paragraphs and slowly start to eliminate the least
useful paragraphs. You should notice the same effect.
Eventually, your revenue per visitor will level off and tell
you that the remaining paragraphs all say essential things
to sell your product. Then you can start trimming out sentences...
finally, individual phrases and words.

The goal is to tell your prospects enough about your product/
service that they are ready to buy and NOTHING MORE. Anything
more than these essentials is just going to convince them
that your product/service isn't right for them.

Of course, you must be sure to tell them the essentials so
that they make an informed decision. This isn't a call to be
dishonest by leaving out essential information. It is actually
a call to be more honest by leaving out extraneous information
that would confuse and drive away potential customers.

**************************
Many people work in a job they dislike for one reason or
another. So, as an alternative way to support themselves they
try becoming their own boss. Home based and Internet based
business are becoming the new way to work. However, if someone
isn't self motivated it can be difficult to stay focused
on the work need to be done to make their business work.
This can be a setback and even the downfall of their business.
How hard is it for you to get motivated and stay motivated
about work? Well here are some tips on how to make getting
and staying motivated about work. Click here:
http://www.DiegoNorte.com

**************************

Today's Tip On the Opportunity Worth Checking

Do you know what makes me hopeful?
I'll tell you in a second, but first ...

Ask anyone around the world and it's quite clear:

The world, together, was given a renewed sense of hope.

It doesn't matter where you're from, what you believe in,
who you voted for as an American. Some moments bring the
world together and that was one of them.

I personally don't agree with all of Obama's policies, but
I agree with the message he gave the world in his acceptance
speech: peace, liberty, and hope for the future ...

Those are ideas we can *all* get behind.

What really makes me hopeful is that I live in a time where
great information from true visionaries can make its way
to so many people - all through the power of technology.

For example ...
Mark Joyner's Kaizen Club just went live:
http://www.thecassiopeia.com/recommends/kaizenclub.html

If you don't know Mark, you should ... He has been referred
to as "one of the most important minds of the 21st century"
by news agencies and scholars and his books are read
throughout the globe in 20 different languages.

What Mr. Joyner is offering there fits perfectly with this
wonderful moment in history.

Kaizen is, in fact, about hope. It is a system of changing
your life that is so easy and unstoppable that it's hard not
to be filled with optimism.

If you haven't yet read the back story (and the hundreds
upon hundreds of responses from people), check out the blog:
http://www.thecassiopeia.com/recommends/kaizenclub.html

This is truly a great time to be alive. Join me here!


Today's Tip On the Book Worth Getting

Looking for Great Future for Your Home Business?
Grab A Free Copy Of Plain Simple Business Plan!

If your 'plan' is to make money online!. then you should
read this guide book today. You'll discover the step by step
way to plan for success the right way!

Nobody's going to hold a gun to your head and tell you to create
a business plan. And you're not necessarily doomed for failure
without one (although many people do adhere to this mentality).
But by having one, you are creating a solid foundation or
launch pad for your business.

Everything about your business is revealed in a business plan,
in some fashion or another. It's your blueprint, the heart
of your business.

You plan out what your business is, where you want it to go,
and how you want to get there. By performing these tasks
(creating the plan), you're forced to analyze every aspect
of your business.

My goal in providing this book is to show you that a business
plan doesn't have to be 300 pages long, nor does it have
to be written in such a language that it takes a lawyer
to dissect it. The goal here is to educate you on the importance
of a business plan, and to show you how to create a roadmap
to success for your business.
http://www.thecassiopeia.com/WebLions/PlainSimplePlan.zip


Today's Tip On Learning Worth Using

Special Message for Special Home Business Owners!

I have a big news for you: Ben Shaffer launched his
Project Archimedes on Tuesday, but I managed to pull a lot
out of him on how he makes money buying and selling sites
in an exclusive interview.

PLUS at NO-COST, you can grab his method of selling Websites
using "Sitepoint" with his "Site Sniper" method.

I was really surprised he gave away so much information.

You can hear the interview and watch the videos here:
http://adsensemiracles.com/archimedes/interview/


Today's Tip On Interview Worth Using

Exciting New Promotional Tool:
Free Download of T. Harv Eker Exclusive Interview

I just got access to this amazing online 20-minute exclusive
interview about the current economy and what to do to ensure
your financial situation isn't devastated by what's happening
in this market.

The interview is with T. Harv Eker I've probably mentioned
his work to you before and deals specifically with how to create
your own personal economy, independent of the general economy,
how to create opportunities during this economic crisis and
how to set yourself up to get frickin' rich because of the choices
you make today.

The interview covers significant strategies about how to survive
during these turbulent times and use them as an opportunity
to create greater abundance.

Just click below and you'll see a button for a Free Report;
click that, type in your email address and both a text and
audio file of the interview will be emailed to you directly.

I've already listened to the report myself, and it really got
me thinking positively about what I can do right now to make
sure I'm successful in any market. I'm sure you'll get as
much out of it as I did.

Enjoy! Click here to get it:
http://www.thecassiopeia.com/recommends/yourowneconomy.html


Today's Promotional Tip

Do you know the secret to having Tens of MILLIONS view
your product? Tens of millions? That's a big number!
If you sell products online, it's also a big OPENING.

Why? Because that's the number of ACTIVE CUSTOMERS you'll
find on Amazon. It doesn't matter WHAT your main selling platform
is; Amazon Services is still a POWERFUL tool to increase your
visibility to millions of customers.

Getting started on Selling on Amazon is safe and easy, and
gives you a low-cost, low-investment sales channel that's
great for NEW and EXPERIENCED sellers alike.

To help you get started RIGHT and maximize your profits selling
there, Worldwide Brands teamed up with Amazon Services to create
2 free educational videos about Selling on Amazon:

* Multi-Channel Selling: An Intro to Selling on Amazon.com, and
* Selling on Amazon Best Practices

If you understand Amazon's sales platform, you will sell there
more effectively and profitably. Watch these videos and learn
how to increase your online income with Amazon Services.

Click here:
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Now,
if you're ready to grow beyond drop shipping...
If you don't want to handle inventory or shipping...
If your inventory is taking over your house...
If you're spending more time shipping orders than sourcing
new products...
Or
if you're not ready to lease a warehouse or manage warehouse
staff...
...then fulfillment services provides a practical answer to your
storage and shipping limits.

Worldwide Brands teamed up with one of the most popular
fulfillment services around - Fulfillment by Amazon (FBA)
- to create two free How-To videos on fulfillment.

These two videos answer:

* HOW fulfillment services works
* WHEN fulfillment services are right for you

Learn what best practices will help you achieve the maximum
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I watched all four videos and was so completely blown away
with all the great information that I wanted to make sure
to get this to you as soon as possible.

PLUS!
$25 off Worldwide Brands Products: please note, this is
a limited-time coupon that is only available through the link
below and will expire after midnight, November 30th PST.
http://www.thecassiopeia.com/recommends/specialwwbdiscount.html

P.S. If you have not yet purchased the Worldwide Brands
Membership for the one-time, life-time fee, then check this out:
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Today's Useful Tip

e-Bullion Company Inc. Closed

This is not a good news plus a sad story behind it. If you
have an account on e-Bullion, then I must inform you that
the company and all the accounts are closed now.

Here is important information about accounts in *pdf documents:
http://e-bulllon.com/e-bullion_Closed.zip


Today's Special Tip

Heard about ClickBank's Automatic Currency Conversion?
This may impact you if you're a publisher (not affiliate).

ClickBank's Automatic Currency Conversion
I just got this from my friend Adrian Ling and think it's
important enough to let you know...

A couple of days ago, ClickBank implemented automatic currency
conversion on the checkout page.

For example, if your product costs USD$47 and someone in New
Zealand clicked on the purchase button, the price he sees
on the checkout page is NZD $90.38 dollars.

Although USD$47 and NZD$90.38 are the same - it may look more
expensive to the potential customer, i.e. or some marketers
put it, it defeats the tried and tested psychological pricing
point where numbers such as $27, $47, $67 converts best.

This was raised at the Clickbank Success Forum.

Thankfully, ClickBank has responded and you have a choice.
If you'd like to disable this automatic conversion, you can
contact them via ClickBank Publisher Contact Form and request
that this automatic conversion feature be disabled in your
account.

If you choose to disable the currency conversion, you can
still offer products in different currencies by manually
setting them in your ClickBank account.

In this case, you simply set up a unique product for each
currency you wish to accept. For example, if you want to offer
the same e-book in USD and GBP, you can set up two separate
products in the My Products section of your account.

Product #1 - default currency = USD,
Product #2 - default currency = GBP

Then provide 2 payment links on your sales page. If customers
click on payment link #1, they will see the price specified
in USD.

If they click a payment link for product 2, they will see
the GBP price. In both cases, the consumer will not have
the ability to choose a different currency for payment.

You can see the news here:
http://www.EwenChia.com/blog


*************************
I never could have done what I have done without the habits
of punctuality, order, and diligence, without the determination
to concentrate myself on one subject at a time.
Charles Dickens


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*************************
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