Pathway To Success
Published since 2000
Volume 8, Issue No 25, 14th December 2008
Publisher Irena Whitfield
iwhitfield@...
http://www.thecassiopeia.com/
Subscriber Count: 138,500+


The roots of true achievement lie in the will to become
the best that you can become.
Harold Taylor

With 'Pathway To Success' you are receiving only top information,
reliable and proven resources, never anything just to make
a couple of dollars at your expense. However, to make full use
of the resources, get fast ahead of your competition and have
your business and profits grow, you should read, apply and follow
the information you receive.

Don't forget to collect your Bonuses incl Insider Tips 6 at:
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Read the Current Issue Online at:
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Today's Issue in a zipped .pdf file
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What's New:
** theCassi News: Learn every information the minute it's out!
Learn how to destroy your competition, listen to a new special
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Reminders:
** 1st December: Subscriber Corner:
Subscriber: Marketing Strategy for a Tough Economy
by Bobette Kyle
Guest: Newsletter Writing: Retain More Clients for Life
by David Gruttadaurio
http://www.thecassiopeia.com/SubscriberCorner/

- 1000 Questions for Couples Answered! Click here:
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- You can also read Pathway on Pathway Blog below:
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- New Additions: theCassiopeia.com recommends top Internet
items for both: your use and profit in a new Version.
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- Listen to Online Radio Regularly:
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Editorial:

Happy, Peaceful and Joyful Christmas. my precious Readers!

As every year I'm bringing you presents to thank you for
your loyalty and business we have done together during this
year. You can download them here:
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In these uncertain times I have a good offer for you to
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Have you had a chance to check out 30+ year trader Bill
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If you already saw it, here's something you may have missed:

* The page is jam-packed with lots of complimentary Forex
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Enjoy Today's Issue and stay tuned, Pathway is back in a
fortnight with a load of New Year's presents and goodies
vital for every successful online home business.


Sincerely,

Irena Whitfield
Your Publisher

P.S.: You can find answers to the basic questions related
to Pathway, incl organizational items, article and ad
guidelines and submissions, communication with me,...:
http://www.thecassiopeia.com/WebLions/Pathway/QAndA.html

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***************************
Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 28th Dec 2008.

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Contents

1. Today's Feature Article by Joan Stewart
2. Today's Motivational Reading by Gerri D Smith
3. Today's Subscribers' Corner by Ronald Yip
4. Today's Tip On the Opportunity worth checking
5. Today's Tip On the Book worth reading
6. Today's Tip On Learning worth getting
7. Today's Tip On Tool worth using
8. Today's Promotional Tip
9. Today's Useful Tip
10. Today's Special Tip

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Today's Feature Article

How to Use Twitter for Business And Publicity
Joan Stewart, The Publicity Hound

Twitter.

It's an unlikely name for a social networking site that
some of the largest companies in the world are using for
customer service, crisis communications, customer retention
and one of the cheapest and most powerful marketing tools
on the planet.

The free microblogging service allows users to write
messages, up to 140 characters long, directly at the site
at Twitter.com, via instant messaging, or through third-
party applications such as Facebook.

What is Twitter?

The service asks the question "What are you doing?" While
many people respond with things like "I'm taking off for
lunch at Panera's" or "I'm trying to repair my printer,"
others have found a wide variety of ways to use it as a
valuable business tool.

Twitter is so named because the flow of updates is like the
chirping of a bird. When you send an update, it's called a
tweet. The people who tweet are called twitterers or
tweeters, not twits. And when you rebroadcast a message
that has appeared earlier, that's called a retweet.

When you sign up for Twitter, you get a page where your
updates are published, as well as those of the people you
follow. The concept of following is similar to adding
friends on other social sites. Other Twitter features
include the ability to send direct messages to your
contacts and to mark tweets as favorites so you can find
them easily later.

Why Twitter Is Successful

One reason for Twitter's success is the wide array of
methods you can use for posting updates.

In addition to the web-based interface on the Twitter site
itself, users can take advantage of instant messaging or
mobile phones to send updates to their home page. In
addition, there are several Twitter mashups (web
applications that combine Twitter data with other data)
that enhance the functionality of the basic web interface.
These tools allow you to update Twitter from your desktop
or from unsupported I'm clients, to post links to photos,
to search for particular keywords, to update Twitter from
your blog, to use it with other social networking sites,
and to track updates around particular topics.

How Businesses and Nonprofits Use Twitter

Businesses and nonprofits are experimenting with dozens of
ways to use Twitter. Here are just a few of them:

As a crisis communications tool.

* To announce new products and services.

* To promote your new articles and blog posts.

* To follow journalists who Twitter and find out what they
think is important.

* To respond to media coverage, good or bad

* To monitor what others are saying about you and your brand

* To comment on journalists' articles--particularly journalists
who you are targeting

I'll bet you can come up with at least three ideas on how
you can use it. I hope you'll follow me on Twitter by clicking
on the "Follow" button under my photo. I'll follow you, too.

Then tweet about how you're using Twitter. I'd love to see
what you're doing.

For dozens more ideas on how businesses and nonprofits are
using Twitter, see "Special Report #52: How to Use Twitter
for Business to Network, Promote, Sell, Recruit & Profit."
http://www.publicityhound.com/publicity-products/reports.html

********************************
Today's Motivational Reading

Seven Gemstones for Success
Gerri D Smith

Let your heart be in your labor and success will often follow.

When you set a goal, no matter how difficult it seems to
accomplish, don't be afraid to take the risk. In life, some
sacrifices are worth the challenge. So, stop making excuses.
Life is too short to miss out on reaching for your goals
and realizing dreams do come true. With a little effort and
a little time on your part make a commitment to go for it!

If your goals and your dreams are good ones a plan is
required to make them real. Develop a time plan or a target.
For instance, when you know the end result you wish to
accomplish, you might list several mini targets to work on
first.

Your initial target plan might look like this:

If you wish to lose 20 pounds, set up a weekly schedule.
The first week you might start a daily exercise program.
Second week- start cutting back on sugar and sweets. Third
week - try and lowering your daily intake of calories, and
so on until your goal weight is achieved.

If you wish to take a trip to the south of France (or
wherever), or if you desire to expand your business, the
strategy would be similar. You may need to set up a weekly
or monthly schedule to put a sum away toward the cost of
the trip or the cost needed to purchase more space and more
equipment for the business. You could cut back on your
spending and put the savings aside, or take on an extra
paying project until you reach your required goal. When
you've accumulated sufficient funds for the trip or the
down payment on the larger business space and more
equipment, you can plan your next target.

So that you may have a richer, fuller, more rewarding life,
putting a system together to target your success and make
your dreams a reality may include the following seven gems:

¨ Set reasonable goals and target dates. Day to day living
makes a lot of demands on you your time, your physical
and emotional energy, and your responsibilities. Do not set
yourself up for defeat. Master one goal at a time and do
not expect instant gratification. With the onset of the
microwave, and then along comes the computer and the
internet both giving ways to shortcut everything you do,
trying to stay focused isn't always easy.

¨ Be the master of your thoughts. Dream big. A small goal
takes just as much time and effort as a giant one. Think
your goal through and keep a record of your ideas and a
time schedule of what needs to be done and when. Seek help
where needed.

¨ Choose goals that you are passionate about. Motivation
and inspiration are powerful forces that keep you moving
toward your goals. Positive attitudes are also helpful. And
of course, never forget your faith and the knowledge that a
higher power is available to help you reach your goal.
Remember: Nothing is easy, and everything takes time lots
of it. So, be patient it eliminates the stress.

¨ Stay healthy and practice taking care of yourself - first.
When you aren't feeling well, everyone around you is
affected your family, your friends and associates, and
your business clients. Try to stay flexible and allow
enough time to work on any project so you won't have to
rush. The old saying: Haste makes waste, is often true
and may even cause a serious accident. And if you are a
sole proprietor, when illness or accidents happen, this
could mean a devastating loss of business income.

¨ Don't be afraid to take risks. Fear is an internal
blockage that you impose on your thoughts. It is a way of
making excuses for not dealing directly with your anxiety.
Or, you may not wish to face the outcome. What if it
doesn't work out? Instead, replace your thoughts of fear
with your own source of strength and let your inner support
system guide you.

¨ Keep a list of your qualities and values. What do you
consider to be your most valuable asset? Do you know which
of your qualities you need to make stronger? Make a list of
those qualities and values that you think are the best you,
those that make you feel most secure, and give you your
highest self-esteem. Some of these may include: self-
confidence, a forgiving nature, courage, being a good
listener, trustworthy and honest, and a willingness to
inspire others.

¨ Keep your emotions under control. A peaceful attitude and
an awareness of your surroundings go hand in hand with
prosperity and success. When you are peaceful, your
thoughts and actions come from a wide-awake place that is
free of fear and confusion. You will see more clearly and
act quickly. When you are at peace within yourself, you
attract all that is good. You are more likely to bring
success, happiness and prosperity to you. When you feel
rich, you attract riches. And when you feel successful, you
become successful.

Make it your goal to attract the best of gems to reach your
success and prosperity!

********************************
Gerri D Smith, author, entrepreneur desires to inspire
women business owners and entrepreneurs. Gerri publishes an
inspirational newsletter filled with articles, business
opportunities, affiliate programs, resources and more. And
it's Free! Go to: http://www.distinctivebusinesswomen.com

********************************
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********************************
Subscriber Article

My Own Worst Enemy
Ronald Yip

Did you ever asked yourself "who is my own worst enemy"? Do
you consider criminals roaming the dark street as your
worst enemy? How about your boss who's killing you mentally
and emotionally with stress and harsh words? The people in
office who are engaging in graft and corruption, instead of
helping those in need?

When something failed to work, we have many implications of
who our enemies are; but we have one common foe who is the
main cause of our failures and misfortunes, and we're not
even aware of this opponent. You may not want to admit it,
but our own worst enemy is ourselves.

Take for instance you are leading a few other colleagues in
an important project for your company you work for. You and
your team belongs to the steering committee but things seem
to go wrong everywhere. Who do you blame when something
goes wrong? You blame the people around you, the weather,
maybe even God. But we are the ones who are in control of
ourselves. We can change the outcome of our lives because
we have the capacity to do that.

Ask yourself, it is our fear, jealousy, greed, etc. that is
ruining our lives. Some people who never managed to get out
of poverty blame the government or their jobs. Some even
take their anger and frustration to the streets and wave
their banners in demonstration in front of parliament house.
But they're too afraid to try out new ventures that may
improve their lives. They drag themselves to go to work on
their 9 to 5 jobs. Then when the day is done, they watch TV
and go out aimlessly having fun without seriously thinking
of what great opportunity the future has in store for them,
if only they would try to do something different with their
lives.

Fear is your worst enemy

Fear has caused many to remain frigid and to never go out
exploring the wonderful things this world has to offer.
Lots of people would rather stay where they are in an
unsatisfied state than to risk difficulties and obstacles
for the sake of attaining their dreams. They find excuses
for themselves not to try anything new. Befor they even
start, they start telling themselves that their family will
not support their idea anyway, and so they never take any
action.

Jealousy and envy has also caused some relationship problems.
Some people immediately jump to conclusions without first
analyzing the situation. They let their sudden emotions control
their behaviors without even thinking of the consequences
that may result. As a result, if they're having problems
with their relationships, they have no one else to blame but
themselves. They have themselves to blame, if their lives are
not getting any better.

This goes to show that we decide what will happen to us and
we can control the outcome. Even under circumstances that
are beyond our control, like natural calamities, we can
still utilize to our best advantage the things that we have
control of.

For instance, you got rejected by your dream girl. Some would
just get drunk and feel miserable, thinking that it's the end
of the world. Some will move onwards with their lives and find
the best in what remains with them. See? It's really up to you.
You decide if you want to have a good life or not.

You failed in your exams? So what? There's always another
opportunity. Either you just sulk in sorrow or you can study
harder to get a high score in the future. It's really up
to you.

Don't cry over spilled milk. Concentrate on how you could
get better in the future instead of get frustrated over
your misfortunes. .

If we encounter problems, we can either succumb to it, or
we can treat it as an opportunity to become stronger and to
become better individuals. Winners would always treat their
dilemmas as opportunities while losers would see problems
in every opportunity and run away without a second thought.

Oh yes. As yourself again "Who is my own worst enemy?". But
your worst enemy can also be your best friend. It's all up
to you!

********************************
Ronald Yip has been learning and applying intuitive and
creative processes in personal, business and community life
helping people in self improvement. Visit Self Improvement
for more info. http://www.selfhelprecipe.com/

**************************

Today's Tip On the Opportunity Worth Checking

What will you be selling at the holidays?
Learn the Holidays Trends 2008!
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This trending video will show you exactly what products and
categories will be hot sellers this holiday.

If you haven't thought about it yet, it's high time to start.
Nearly 70% of shoppers begin their holiday shopping in September!
You need to know what products will be on every buyer's wish
list, so you can capitalize on the biggest spending frenzy
of the year! That's why Chris Malta and his team created
this 2-part Holiday Product Trends video series - to show you
what trends are driving product sales and what product categories
will be big. In Holiday Product Trends Video 1, you'll discover:

* What a trend is
* Why trends matter to your Holiday sales
* How to identify Holiday trends
* Key trends for the 2008 Holidays

There's no time that trends matter more to online sellers
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Today's Tip On the Book Worth Getting

Are you tired of not being able to find a product or idea
in which to profit from?
Learn How to Identify, Create And Promote a High Demand Product.

Then the "The Niche Sourcing Blueprint" is a perfect fit
for you!

My strong hunch is that wasting the next weeks, months or
years trying to figure it all out is the opposite of what
you are looking for! Also, there may be a good chance that
you may be setting yourself up to enormous mistakes! Are
these results what you really want . . . !?

Certainly not!

If you've been aware of how the internet has grown
exponentially over the years then you're probably also
aware how niche marketing has increased dramatically
as well.

One thing has not changed - there have always been plenty
of niches in the world - just look at any bookstore or library
in your local community!

However, there has not been a better time than NOW to
PROFIT from these niches!

As a result, many individuals have capitalized on these
niches and created legitimate businesses from them. What's
so special about this is that just about anyone can create
their own path to success from the wealth they create,
resulting in more freedom for themselves and their families!

The business world is a competitive market and big businesses
make extremely large amounts of money.

So how can you compete with this . . . ?

Well - by Niche Marketing of course!

As a small company, you have the ability to find a perfect
niche market that the large businesses have overlooked,
don't have time for or wouldn't be profitable enough for
them.

As a small business owner, you can target specific niche
markets, whether it's a service or product, and capitalize
on areas where people are eager to buy and willing to spend
whatever money is necessary to get what they want.

There is a huge market out there where profits can be made...
and ARE being made - right now!

NOW is the time to get your piece of the pie by benefiting
from the endless supply of niche markets online or even
offline.

If you have a burning desire to succeed at creating your own
profitable niche - you have discovered Gold . . . !

Let me reveal something to you . . .

Perhaps you've been told that anyone can create their own
product . . . this may be true. However, most if not all
these people don't make 1 cent!

This is unfortunate, but true . . .

Of the hundreds or so books that are published to help you,
do they show you how to set up your business with the proper
foundation, how to research a profitable niche, how to chose
it, how to develop it and ultimately how to promote it to
your market?

Absolutely Not!

To be perfectly honest with you, this kind of information
requires more than just the basics . . .

That's where my book, "The Niche Sourcing Blueprint"
comes into play.

"The Niche Sourcing Blueprint" is not some 50 page report
that attempts to reveal a few secrets . . . but a 276 page
'home study course' manual, that will cover everything you
need to know about researching, deciding, creating, and
promoting a niche product while at the same time providing
a thorough explanation of how to start your business on a
solid foundation!

First, it requires that you plan your business like you're
going to succeed, that's your goal - right!? To Succeed!
You must plan everything and know what your next step
is so that you don't get strayed from your ultimate goal.

Would you like to know more on how to properly develop
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Today's Tip On Learning Worth Using

14 Internet Millionaires Are Here To Help:
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I know I would. Imagine what you could learn from them.
Just imagine all the secrets you could gain and how much
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The inspiration from these stories are second to none!
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This offer is about to come down, so make sure and get
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Today's Promotional Tip

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Today's Useful Tip

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