Pathway To Success, Published since 2000
Volume 9, Issue No 7, 5th April 2009
Publisher Irena Whitfield
http://www.thecassiopeia.com/
iwhitfield@...
Subscriber Count: 138,500+


One big reason why men do not develop greater abilities,
greater sales strength, greater resourcefulness is because
they use neither their abilities nor their opportunities.
We don't need more strength or more ability or greater
opportunity. What we need is to use what we have. Men fail
and their families suffer deprivations when all the time
these men have in their possession the same assets other
men are utilizing to accumulate a fortune.... Life doesn't
cheat. It doesn't pay in counterfeit coin. It doesn't lock
up shop and go home when pay-day comes. It pays every man
exactly what he has earned. The age-old law that a man gets
what he earns hasn' t been suspended. When we take that
truth home and believe it, we've turned a big corner on the
high road that runs straight through to success.
Basil S. Walsh


With 'Pathway To Success' you are receiving only top information,
reliable and proven resources, never anything just to make
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What's New:
** 1st April 2009: Subscriber Corner:
Subscriber Article: Don't Let the Media Tell You How
Successful You Can Be by Garrison W. Wynn
Guest Article: Five Minutes With Kellie Stevens
by Shawn Collins

** Time to Double Your Sales! Become an Affiliate Superstar
with this FREE report: Roadmap To Affiliate Fame. Click here:
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Editorial:

Happy Easter, my precious Readers!

It's absolutely unbelievable that Easter is here. It's not a
long time since Christmas was here and now suddenly more than
three months of the new year are gone!

Anyway, I hope that you're all doing well in spite of the
crisis all around. Today's Issue is bringing new tips and
resources to increase the income from the Internet that
everyone can easily use and implement.

A quick Easter gift for you:
The Super Crash may soon devastate Millions of Americans.
Others will get 5 times richer over the next six months.
A renowned news analyst Peter Schiff has already called four
major market corrections with uncanny accuracy, saving
and making investors millions. Now he shows you the three
ways to be on the winning side of this blasted economy.
And you can even get it FREE. Get it here:
http://www.thecassiopeia.com/recommends/moneymorning.html

Many of you write asking why Pathway is not delivered by email
at the moment. I apologize for the inconvenience. I've been
working on moving my mail to a new, faster and more reliable
servers and of course, cleaning the list. So, please stay
loyal, subscribe to the many ways I offer to receive Pathway
automatically... enjoy today's Tssue and stay tuned Pathway
is back within 14 days with more goodies for our home based
business.


Sincerely,

Irena Whitfield
Your Publisher

P.S.: You can find answers to the basic questions related
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Today's Special Free Reading Bonus:
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Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 19th April 2009.

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Contents

1. Today's Feature Article by Adam Urbanski
2. Today's Tip On the Opportunity worth checking
3. Today's Tip On Tool worth using
4. Today's Promotional Tip


Today's Feature Article

Deadly Marketing Sins and How to Fix Them
Adam Urbanski

It seems nowadays every marketing guru and their brother-in-
law has a "deadly sins and how to fix them" book, ebook or
at least an article! But apparently nobody is reading this
stuff! How do I know? Because nine out of every ten
businesses continue making the same marketing goof-ups. The
most amazing part is -- they are convinced their marketing
is great and their phone will be ringing off the hook any
moment now! Time for a reality check!

Are you guilty of these four marketing sins? Find out how
to fix it!

Deadly Marketing Sin Number 1 - Not Standing Out from Your
Competitors

You want to be one in a million not one of the million. In
the marketing jargon it's called a Unique Selling
Proposition (USP). I call it a HUB -- Hot Undeniable
Benefit of doing business with you. Your HUB sets you apart
from the crowd. It tells your customers why you are special.
And it answers the question your customers are asking
themselves, which is: "Why should I do business with you
versus anyone else?"

So how do you go about discovering your HUB? Do you know
what makes you different from others offering similar
product or service? The more competitive your industry the
more important it is to emphasize even the smallest
differences. Do you cater to a specific group of people?
Are you better than others in addressing a specific issue?
Do you guarantee your work? How about the one thing no one
can duplicate - what makes you -- you?

If you can't find anything unique right now, look for
unresolved problems in your industry and become an expert
in providing a solution to them. Here is a good example.
You've heard of a small parcel delivery company called
FEDEX, right? Do you know their USP? It's: "When you
absolutely, positively need it overnight. Guaranteed."
Funny thing is they are no longer the only company doing it
-- but they offered it first.

Discover your HUB, articulate it in all your marketing
messages and watch your results soar.

Deadly Marketing Sin Number 2 - Assuming Your Customers
Know As Much About Your Business As You Do

Small business owners are a very special breed -- we walk,
talk, breathe, eat and sleep thinking about our business.
Listen, just because you think about your business all the
time doesn't mean your customers do the same!

Fact is, I can count on one hand the businesses I became
exposed to in the last twelve months that didn't fail to
educate their customers on how they solve their problems
and meet their needs and wants.

Your customers don't really buy products and services. They
buy SOLUTIONS to their problems. Use articles,
presentations and case studies to educate them about WHAT
you do, HOW it works and WHY it's the only logical solution
to their problems.

And don't just do it once. Frankly, if you don't have a way
to consistently and automatically keep in touch with
prospects, customers, centers of influence and strategic
partners -- you are missing the boat!

Deadly Marketing Sin Number 3 - Wasting Time and Money on
Marketing Strategies That Don't Work!

Do you know which of your marketing efforts result in new
business? Do you ever calculate the time, money and effort
it takes to get a new customer from each promotional
strategy you use? Why? Because if it is working -- you want
to use it more often! And if it isn't - you need to stop
wasting your money!

Case in point: most professionals believe that networking
is the best way to get new business. And it can be - but
not always and not for everyone. Find out for yourself. Add
up the amount of time you spent networking last month. Put
a dollar value on it based on your fees. Add the actual
price you paid to attend those events. Then divide this
total amount by the number of new customers your networking
produced. Are you happy with your results? Or is it a shock
to see what it actually costs to get new clients by
networking?

It doesn't matter if it's networking, advertising, referral
or joint venture strategies -- if you don't know your ROME (
Return On Marketing Efforts) I guarantee you are wasting
money doing things that don't work! Every marketing
strategy can be tracked and measured. So figure out what
works best for you!

Deadly Marketing Sin Number 4 - Missing Out on Repeat
Business

You've heard about the back-end-sales, haven't you? Are you
doing it? It's astonishing how many small business owners
do not develop strong relationships with their customers
and have no plan for generating repeat business.

You see, one of your biggest costs of doing business is
marketing and getting new customers into your funnel. And
once you've done a great job for them, and then you nurture
the relationship you've developed, it's so easy to ask for
more business. But you have to develop different levels of
products and services to offer to them.

Listen to your clients and develop new offerings to respond
to their needs. Create assessments to uncover hidden
opportunities for additional projects. If you can't or don'
t want to offer those new solutions -- partner up with
someone who does. McDonald's made a fortune on "supersizing"
their fries -- time for you to start thinking about
supersizing your business with each client.

Bottom line is this: when I hear businesses talk about bad
economy, clients not having money and overall complaining
about how tough it is to make a sale, I can always pinpoint
their poor performance to at least one of those marketing
sins. Frankly, there is no such thing as a shortage of
business -- there is a shortage of knowledge how to get
that business.

********************************
Adam Urbanski teaches service professionals and business
owners how to develop better marketing strategies to
increase sales and profits. His website offers more how-to
articles and free tips to create a winning marketing action
plan at http://www.themarketingmentors.com. Once a year, in
December, Adam hosts Attract Clients Like Crazy Boot Camp
designed specifically to teach entrepreneurs effective
marketing strategies. http://www.attractlientslikecrazy.com

********************************
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Today's Tip On the Opportunity Worth Checking

Looking For Higher Affiliate Incomes?
Get Affiliate Toolbox Creator! For FREE!

Have you ever signed up to an affiliate page, and been given
access to a range of promotional tools? Well, these tools are
the deciding factor that makes an affiliate program stand
above the rest. And I've just been given access to software
which creates these pages!

By providing your affiliates with the tools to succeed, your
sales can grow exponentially.

* What does the software do?

It creates affiliate toolbox pages, jammed packed with your
OWN promotional tools.

Your dead lazy affiliates can then cruise over and effortlessly
copy and paste the tools into their site or their autoresponders.

So give them the tools to succeed and get this now before
you'll have to pay! It costs NOTHING for now: only when the
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creator:
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P.S. It's only no cost for a limited time, if you miss out
please don't email me, there's nothing I can do.
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Today's Tip On Tool Worth Getting

Everyone's Looking for Big Commissions? And You?
Wordpress Drip Feeder Can Bring You 100% Commissions!

Dirk Wagner has just launched the latest crazy-deal called
Wordpress Drip Feeder: the Ultimate Blog Automator!

Remove Yourself From The Blog Maintenance Equation:

- Plug in and use simplicity when it comes to auto feed
implementation on your Wordpress Blog!

- Eliminate 99.7% of the work you do posting content
on your blog!

- Automate your blog posting for years in just a few clicks!

- Upload text files, click a few buttons and walk away.
Yes, really!

- Absolutely the easiest piece of software you've ever
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Grab this powerful blog automation plugin by clicking here:
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Note: As always customers will be able to promote this deal
and get 100% instant-commissions.


Today's Promotional Tip

Still More Promotion?...
Get Free Press Release Marketing Checklist by Stephen Pierce

If you want more targeted traffic, then consider using press
releases as a solid way of attracting more traffic fast.

However, for a press release to work properly, you must know
how to write a press release.

I think there are two ways to write a press release.

* Write a press release for search engine optimization.
* Write a press release for media placement optimization.

I also think there are three primary outcomes for writing
a press release.

* Search engine positioning (1st page of Google, MSN, etc)
* Backlinks (Build authority sites and Page Rank)
* Media placement (Get interviews in print or on radio and
TV, secure speaking gigs, etc)

Traffic is not the real purpose of writing a press release,
it's actually a reward and effect for effectively doing one
or all of the above three.

As a result of that traffic, combined with a strong offer
you can accelerate your list building while significantly
increasing your sales and income.

The reason why many people don't get good results from press
releases is because they rush to the press release distribution
phase with a badly written press release.

Rushing to the press release distribution phase with a bad
press release is a recipe for disaster and is nothing more
than waste of your resources. So to help guide your thinking
in putting together a solid press release to produce solid
results you can click here to download your Free Press
Release Marketing Checklist:
http://www.thecassiopeia.com/WebLions/pressreleasetrafficchecklist.pdf

*************************
Patience and perseverance have a magical effect before which
difficulties disappear and obstacles vanish. A little knowledge
that acts is worth infinitely more than much knowledge that
is idle.
John Quincy Adams

*************************
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