Pathway To Success, Published since 2000
Volume 9, Issue No 7, 19th April 2009
Publisher Irena Whitfield
http://www.thecassiopeia.com/
iwhitfield@...
Subscriber Count: 138,500+


If a man does his best, what else is there?
General George S. Patton

With 'Pathway To Success' you are receiving only top information,
reliable and proven resources, never anything just to make
a couple of dollars at your expense. However, to make full use
of the resources, get fast ahead of your competition and have
your business and profits grow, you should read, apply and follow
the information you receive.

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What's New:
** 1st April 2009: Subscriber Corner:
Subscriber Article: Don't Let the Media Tell You How
Successful You Can Be by Garrison W. Wynn
Guest Article: Five Minutes With Kellie Stevens
by Shawn Collins

** Time to Double Your Sales! Become an Affiliate Superstar
with this FREE report: Roadmap To Affiliate Fame. Click here:
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** theCassi News: Learn every information the minute it's out!
Learn how to destroy your competition, listen to a new special
Interview, and more... Click here:
http://www.thecassiopeia.com/News.html

** Hot Tips for Boosting Home Based Business! Click here!
http://www.thecassiopeia.com/CassiRecommends113.html


Reminders:
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- New Additions: theCassiopeia.com recommends top Internet
items for both: your use and profit in a new Version.
http://www.thecassiopeia.com/theCassiRecommends.html

- Listen to Online Radio Regularly:
a new Top show every Saturday at:
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Editorial:

Wonderful publishing Sunday, my precious Readers!

Today's quickie is about the crisis again but positive.
You're probably as tired of hearing the word "recession" as
I am, but one thing is certain:

Suffering needlessly is, well, needless. Mark Joyner has just
put together a new Cashmap called "Recession Proof Your Home"
- the Strategy Cashmap which you can download right now
at no charge:
http://www.thecassiopeia.com/recommends/recessionproof.html

Also on that page is a short video of Mark Joyner in his home
in New Zealand that explains a vital truth about the recession
you won't see any of the news anchors telling you.

In this Strategy Cashmap, Mark walks you through the step-by-step
process of protecting yourself against a declining economy.
This Cashmap package focuses on a set of actions that will
help you to reduce your out-of-pocket costs, to spend money
more wisely, and position your home as a wise investment
rather than as a drain on your monthly budget.

Plus you can also collect Your Email Survival Action Cashmap
Package absolutely free. Click here and beat the odds:
http://www.thecassiopeia.com/recommends/recessionproof.html

Enjoy today's Issue and stay tuned...
Pathway is back in 14 days with more goodies for your home
business profits.


Sincerely,

Irena Whitfield
Your Publisher

P.S.: You can find answers to the basic questions related
to Pathway, incl organizational items, article and ad
guidelines and submissions, communication with me,...:
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HOT: Permanent Sales Bonus for Pathway To Success
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Note: How to claim your sales Bonus?
Any purchase from one of my websites qualifies you for the Bonus.
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Today's Special Free Reading Bonus:
CPA Brain Dump Interview with Gauler Chaudhry on Pay Per
Click Formula 2.0. Interviewed by Michael Nicholas of Info
Impact Marketing. To download and/or listen, click below:
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Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 2nd May 2009.

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Contents

1. Today's Feature Article by Irena Whitfield
2. Today's Tip On the Opportunity worth checking
3. Today's Tip On Tool worth using
4. Today's Promotional Tip


Today's Feature Article

7 Tips How To Target Market Effectively
Irena Whitfield

At times, like these, when all people, newspapers, TV and
even strangers in the streets talk about 'the crisis' it is
a must to target your specific market ie your niche effectively
to make money, no matter what branch you are in.

The seven tips below give you general reminders to get you
back on the track if the crisis has lead you astray:

1. Stay alert to trends that might impact your target market,
product or promotion strategy: this is nothing new because
every entrepreneur has to follow the trends in any business
environment. I mention it here because at times like economic
crisis, even business people tend to overlook this basic task
and focus on other activities they consider more important.

2. Read market research studies about your profession,industry,
product, target market groups, etc: again one of the often
overlooked items at times of crisis but more important than
most of the others.

3. Collect competitors' promo materials incl ads, brochures
and leaflets; study them and get vital information about strategy,
product features and benefits, etc: if you want to win over
your competition any time, you must know what they're doing
and to collectm and study their promo materials aimed at their
market is the easiest you can do. Plus, of course, modify
and apply what appropriate and working in your niche.

4. Ask clients why they buy/hire you and get suggestions
for improvement: this is one of the easiest and cheapest ways
to improve your products and services to what your customers
need.

5. Ask former clients why they left you: in fact, the same
as above - again this information could be a valuable source
of information for your improvement even though sometimes
harder to obtain.

6. Identify new markets: at times of crisis, this is more
than imperative: conditions are changing, priorities of
customers are shifting, people are leaving their buying
habits, moving to new areas, and you must be on the watch and
ready to jump at opportunities like this to get new income
sources.

7. Join email lists related to your branch (niche): subscribe
to an Internet forums, newsgroups or an email lists that serve
your target market: information and internal news sources
are treasures you can't survive without ie getting the right
information at the right time plus be prepared to act on it
is what separates the winners from the losers.

Basically, the only advice working miracles in any business
environment, and valid especially at times of crisis is:
'come up with a unique item and you will win'.

********************************
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Today's Tip On the Opportunity Worth Checking

Can Simple Products Generate Big Profits?
Yes, Check It Here!

I just finished listening to an awesome free MP3 audio
recording with Jason Dinner where he shares how easy it is
for you to come up with the simplest of product ideas and
turn it into an immensely successful product.

You can start listening to it at:
http://www.thecassiopeia.com/recommends/bigprofits.html

It's only about 20 minutes long, but packed with powerful
information that you can put to the test right away.

Let's face it.

Having your own product is the key to the castle, and
coming up with a solid product idea isn't as hard as you
may think or as hard as you may have heard.

After you listen to this interview, you'll understand why
and your creative juices will be flowing.

Go listen to this free interview right now:
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Today's Tip On Tool Worth Getting

Easy Promotion For Your Information:
Join Social Community With A Twist: Qassia!

Qassia is a credit-driven intelligence engine coupled to a
cascading tag-based web directory. What exactly does this
mean? It means that Qassia will change your life.

At Qassia, you can add unlimited websites without having to
add reciprocal links to your site, and you'll get as much
as exposure for each website as you want. All you need to
do is add intel. Short for "intelligence", intel is a piece
of potentially useful information. Qassia rewards users who
add intel in three ways.

You get:
* Exposure: Each intel includes mention of the contributor's
website, with a prominent link (with screenshot) to the
website. So the more intels you add, the more exposure you
get for your site.

* Credit: For each intel you add, you get a little bit of
credit in the form of "Qassia dollars," the point system.
Your net worth in Qassia dollars determines how well your
websites rank in the directory.

* Revenue: When your intel is displayed, you get 100% of the
advertising revenue generated by that page. That is not a
typo, by the way: you get ALL of the gross ad revenue.

This means that website owners have triple incentive to
contribute intels. The contributed intel is allowing Qassia
to become a vast repository of intelligence, with unrivalled
original content. And a vast amount of original content draws
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Today's Promotional Tip

Everyone Needs Promotion! And You?
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TalkShoe is a free service that enables anyone to easily create,
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Community Calls can be listened to, downloaded, or subscribed
to. And if your Community Call becomes popular, you can make
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What do I get with TalkShoe?
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Sounds too good to be true - try it out and see:

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* FREE recording
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* FREE bandwidth
* Uploading of existing podcast episodes
* Unlimited recording hours
* Detailed statistics reports
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I picked up two recent shows that are very popular and worth
listening:

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A show about starting and growing businesses hosted by Ron
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*************************
You can avoid reality, but you cannot avoid the consequences
of avoiding reality.
Ayn Rand

*************************
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