Pathway To Success
Published since 2000
Volume 6, Issue No 21, 8th October 2006
Publisher Irena Whitfield
iwhitfield@...
http://www.thecassiopeia.com
Subscriber Count: 138,500+


I have learned that if one advances confidently in the direction
of his dreams, and endeavors to live the life he has imagined,
he will meet with a success unexpected in common hours.
Henry David Thoreau


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Editorial:

Wonderful Publishing Sunday, my valued Readers!

The Articles catching my attention lately are getting longer and
longer, today's are not any exception, they are like reports but
I recommend you spare the time and read them. I believe you will
find them valuable.

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Enjoy Today's Articles, resources and tools, please don't forget
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talk to you again.


Sincerely,


Irena Whitfield
Your Publisher

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Publishing dates
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Contents

   1. Today's Feature Article by Dr David Turner
   2. Today's Tip On Motivational Reading by Ike Krieger
   3. Subscribers' Corner by Jack Humphrey
   4. Today's Tip On the Opportunity worth checking
   5. Today's Tip On the Book worth having
   6. Today's Tip On Software worth using
   7. Today's Tip On Learning
   8. Today's Special promotional Tip
   9. Today's Useful Tip
  10. Today's Special Tip


Today's Feature Article

The 18 Maxims Of Financially Successful Winners
Dr David Turner

NLP uses modeling of peoples beliefs, behaviours and strategies
in order to achieve the same results as the role model. This has
helped many people achieve the seemingly impossible.

A belief, remember is a sense of something being true. In other
words a feeling of sureness, of being certain about something.

Below are 18 beliefs of the wealthiest and most successful
financially independent people in the world. If you adopt them
all, you can expect mind-blowing results. But only if you wear
them each day until they become your own.

  1. Believe that you and you alone are 100% responsible for your
     financial future.

  2. Believe that in your lifetime, you will become rich and
     prosperous - independent financially.

  3. Believe that if you set your mind to anything at all, you can
     accomplish it.

  4. Believe that you are a magnet for money and investing
     opportunities.

  5. Believe that as you educate yourself and learn more about
     finance and investing, so you will earn more money.

  6. Believe that making money and investing is mere child's play
     once you're in the know about it.

  7. Believe that once you've developed the saving habit, it
     becomes easy as pie.

  8. Believe that to change your circumstance, you need to change
     yourself - for it to get better, you need to get better.

  9. Believe that ever failure is a stepping stone to success.

10. Believe that it all doesn't have to be done by you. You can
     rely on a mastermind team of coaches, mentors and friends who
     are already successful.

11. Believe that happiness comes from within, but money does help.

12. Believe that the majority of people are honest.

13. Believe that money can give you confidence, excitement, more
     courage, satisfaction and adventure.

14. Believe that money will help you to make a far greater
     contribution in the world.

15. Believe that money is for the highest good of all.

16. Believe that the stock market is only a risky investment
     for those who do not know how it works.

17. Believe that with time, a winning attitude and the right
     strategy, becoming financially free even from nothing is
     in fact easy.

18. Believe in clearly formed, written objectives, with dead-line
     dates.

Highly successful people seem to know that by adopting these beliefs
and similar ones, they will become financially independent.

********************************
To get your hands on a 13 video course about FX trading profitably,
why not visit the authors website, and find out how:
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********************************
Today's Motivational Reading

The Language of Success:
A New Way to Talk About Your Business
Ike Krieger

Some people have the "magic touch" when it comes to creating
relationships and new business opportunities. Others seem to
struggle.

What sets the two camps apart? It's the way we communicate and
the language we use.

Some people seem to have the knack for effective business
communications like networking, sales, or customer relations.
For the rest, it seems that there's a rather steep learning
curve standing in the way of consistent and predictable
interpersonal communication effectiveness.

That's a mouthful, so let's look at it like this.

We want to be able to say the right thing… or ask the right
question at the right time. Just think... the possibilities
would be endless.

The learning curve may be unavoidable, but it doesn't have to
remain as steep.

There is a systematized approach to effective business
communication called the "language of success™." The language of
success helps the user say the right thing and ask the right
question… at the right time.

Although this language of success is not secret, it may as well be.

We're not taught this way of communicating in our schools, and
very few parents know enough about the language of success to be
able to pass it along to the next generation.

This secret language, once learned, will allow you to talk about
your business in a whole new way… and think about your business
in a whole new way.

The language of success is applicable to nearly every area of
your marketing, salesand client acquisition activities. It can
produce a dramatic shift in your business networking
effectiveness.

When applied to selling, the language of success will help you
clear the pathway to "yes." At the same time you will be
exponentially more effective in uncovering a "no" that was going
to happen anyway.

This aspect of the language of success will help you reduce
sales related stress while shortening your selling cycles.

The language of success will provide you with a format that will
help you give your contacts what they really want – a clear
understanding of who you are, what you do, and what separates
you from your competition--- while at the same time avoiding
what they don't want—unnecessary information, or a sales pitch.

Although the approach differs slightly when marketing… the basic
success formula remains the same.

This language is based on a user friendly system and can be
adapted easily to other marketing activities like writing
proposals or copy.

The language of success leaves the old fashioned "convincing and
influencing" model of business communication where it belongs…
in the past.

Every business person and everyone in the workplace need to
learn and master this language if they want to be recognized and
rewarded for the real value they provide.

How you communicate makes all the difference. People might not
initially comprehend the value of your service or expertise. If
they don't "get it" they won't reward it.

The language of success will help you create an authentic,
emotional connection with new contacts. Without that emotional
connection, these people will not be moved to action.

Some of the "rules" of the Language of Success are so simple it
will make you laugh until you experience just how big a
difference these small shifts in your current business language
can make.

********************************
Ike Krieger: as of 2006 there are thousands of individuals,
companies and corporations that have used Ike's success tips,
tools and systems to boost their marketing, sales and business
building efforts. Learn more below:
http://www.businesssuccessbuilder.com/about.htm

********************************
If you like our Ezine, please rate it at the Cumuli Ezine Finder
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********************************

Subscriber Article

Internet Marketing Basics: What Worked Years Ago Still Works Today!
Jack Humphrey

Internet marketing can seem mystifying not only for beginners,
but for moderately skilled Internet marketers. With all the
courses, forums, blogs, reports, seminars and teleconferences
available to help people learn how to get traffic to their sites,
it is one of the most overwhelmingly dense subjects on the Internet.

Unfortunately, and this is perfectly true, most of the advice or
"expert" tips are outdated or completely false. Since anyone can
publish on the Internet, you have a mixed bag of good information
followed with much more bad information.

The mysticism of Internet marketing is created largely by this
glut of some good and mostly bad information. It makes the whole
topic SEEM like rocket science when, in fact, much of what was
true about Internet marketing years ago is true today.

Most people think that since search engine marketing changes
every five minutes, that ALL Internet marketing tactics must
have changed as much in the same amount of time. Not true.

The basics, like trading links, article syndication, testimonials,
forum signatures, joint ventures, affiliate programs - most work
as well today as they did years ago. That is, if you know how
to value the work above for what it will truly do for your website
traffic.

Funny thing is, no one places much value on the above tactics
anymore because there is always some "new" tactic around the
corner that claims the death of everything that came before it.
And most people blindly follow that advice as if it were true.

Most of the time, this is to the detriment of their Internet
marketing efforts. The basics are what work all the time and
what have always worked on the Internet.

You can always experiment with new things, as long as you have
not forgotten to do the basics. The basics proven to drive
traffic, page rank, link popularity, and branding to your
business.

- Conservative, relevant reciprocal linking
- Article syndication
- Participation in your field and among your market (forums)
- Blogging
- Offline advertising
- Non-reciprocal linking tactics
- Press releases
...and many other proven methods.

Everything else is just a big experiment until proven to work
over time. "Over time" being the operative words. Lots of flash
in the pan crack pot schemes work for awhile. But most never
stand the test of time.

Links from a widely syndicated article will never fade away, yet
I see people chasing down fly-by-night linking pyramid schemes
as if they truly believe something like that is a smart thing to
base their Internet business on!

Tens of thousands have walked away from their dreams, gone back
to their depressing, predictable, slave-labor jobs never knowing
how close they were to actually succeeding.

Good people have left this business proclaiming it an utter lie
that any average person can make it with an Internet business
and an Internet marketing plan.

I guess there is truth in that statement. Average people do in
fact quit this business before they ever get started because
average people fall for tricks and schemes that above average
people avoid on their way to success.

If you have read this far, you are probably in the above average
category. Why? Because average people would have take one look
at the list of things I mentioned that are the bread and butter
of Internet marketing and saw nothing but hard work. And they'd
be right!

Above average people don't shy away from work though. I don't
know a single soul (and my rolodex has some of the biggest names
in Internet marketing in it) who got where they are today
without a lot of hard work.

You can succeed in Internet marketing if you are not afraid to
work, and not constantly tempted by those who say you can
succeed without it!

Focus on the basics of Internet marketing and stay with them as
you try new strategies. We all experiment. But successful
Internet marketers never leave their bread and butter tactics
behind unless they cease to be effective.

**************************
Jack Humphrey is the author of Power Linking. Jack is a linking
and Internet marketing expert with close to 7 years of Internet
marketing experience under his belt. Get Power Linking at:
http://www.thecassiopeia.com/powerlinking.html

**************************
Today's Tip On the Opportunity worth checking

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Today's Tip On the Book worth having

Learn How to Go from Zero to $16,000 a Day in Sales!

This site and material is a bit controversial but definitely
worth your attention. You will learn quite a lot PLUS you will
get 2 Free Videos. Don't miss out on this one!

Click here:
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Today's Tip On Software worth using

Excellent Notes Holder!

If you have problems with your memory and need to make notes
of almost everything you do and then can't find them, it's time
you had Notes Holder.

Notes Holder lets you quickly type in any piece of information
so that you can easily find it when you need, read or print it
out for your convenience. This is the most effective way to store
all your notes without cluttering up your desk with PostIt and
Sticky notes.

You can turn off Notes Holder icon in the system tray. But if you
move your mouse cursor to the edge of the screen, the list
of the notes sorted by the time of creation will pop up.

It's super easy to use: Click once to create a new note or to edit
an existing one. Click once more to print the note....
See for yourself here:
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Today's Tip On Learning

20 Investments Every Investor Should Know

If you're serious about accumulating wealth for yourself and your
family, living the lifestyle you imagine, you should learn
about suitable investments.

To be quite open with you, the real wealth can be acquired only,
and only if your money makes you money, in other words through
leverage. There's no way you can make big money using only your
time, your hands and your work.

This little eBook gives you general options you have and their
descriptions including the risks involved:

  1) American Depository Receipt (ADR)
  2) Annuity
  3) Closed-End Investment Fund
  4) Collectibles
  5) Common Stock
  6) Convertible Security
  7) Corporate Bond
  8) Futures Contract
  9) Life Insurance
10) The Money Market
11) Mortgage-Backed Securities
12) Municipal Bond
13) Mutual Funds
14) Options (Stocks)
15) Preferred Stock
16) Real Estate and Property
17) Real Estate Investment Trust (REIT)
18) Treasuries
19) Unit Trust (UIT)
20) Zero-Coupon Securities

You can download it free here:
http://www.thecassiopeia.com/WebLions/20investments.zip


Today's Promotional Tip

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Today's Useful Tip

Get More Sales From Your Affiliate Programs:
A little trick to increase your affiliate commissions!

If you want to hide your long affiliate link in your website, add
this little code within your 'a href='-tag:

<a href=http://www.youraffidomain.com/youraffiID
onmouseover="window.status='http://www.thecassiopeia.com/';return
true;" onmouseout="window.status=' ';return true;">

Note: change 'thecassiopeia' for the site you want people to see.


Today's Special Tip

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*************************
A ship is safe in harbor, but that's not what ships are for.
William Shedd

*************************
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Pathway To Success
Published since 2000
Volume 6, Issue No 20, 24th Sept 2006
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Contents

   1. Today's Feature Article by Dan Lok
   2. Today's Tip On Motivational Reading by Alan Tutt
   3. Subscribers' Corner by S. Kumar
   4. Today's Tip On the Opportunity worth checking
   5. Today's Tip On the Book worth having
   6. Today's Tip On Software worth using
   7. Today's Tip On Learning
   8. Today's Special promotional Tip
   9. Today's Useful Tip
  10. Today's Special Tip


Today's Feature Article

Why You Aren't Making The Money You Want To On The Internet And
What To Do About It!
Dan Lok

Many clients come to me with problems…

The most common problem I hear from people is they aren't making
the kind of money they want to make with their Internet business.
They don't know what the problem is and they want me to help.

I'll tell you what the problem is. Most of these people are what
I like to call "opportunity seekers." These are people that have
too many sites and don't spend any time focusing on ONE business.
They may have 20 or 30 websites, with each site only breaking
even or making a few hundred dollars every month.

Most opportunity seekers are not making the money they want or
achieving their financial goals. Why?

They are making a common mistake. They have too many sites, too
many interests. This prevents them from focusing their efforts
and creating the six figure income they dream of.

Focus Is The Key To Long-Term Success

If you want to succeed on the Internet, you are much better-off
staying focused. That means starting off with one site or idea
and perfecting it before moving on to the next Internet
adventure. Far too many people have a "get rich quick" mind-set.
In fact, I'd say almost all opportunity seekers have this mind-
set. They jump from one program to another hoping one of them
will lead to success.

Opportunity seekers are always the first to jump on the next "
big" moneymaking bandwagon. It may be one thing one month,
another the next month. They may try to concentrate on affiliate
marketing then switch dramatically to e-book marketing the next.
Whatever seems to be working for others they jump into with wild
abandon, without considering their true talents, abilities and
interests.

These people are looking for some easy way to make money. They
think they can make money with Google AdSense or just a web page,
or even with a multilevel marketing program. This is NOT how an
entrepreneur thinks! However, this is exactly how an opportunist
thinks. They always are looking for shortcuts, and then wonder
why it isn't working.

It isn't working because you have no focus. You must have focus.
You must think like an entrepreneur. Focus is one of the most
vital aspects of your success. My advice to these newbies is
shut down 29 of your sites and focus on one site, the one that
best represents your interests.

Optimize it. Work on refining it. Refine your sales process and
your back end on this single site and make it successful BEFORE
you move on to the next site.

Yes, I have many sites. But I am Dan Lok. You're not there yet.
Perfect your one site. THEN you can think about moving on to
other moneymaking ventures.

Horizontal vs. Vertical Business

Many people have what I call a horizontal business. A horizontal
business has many sites in many different niches, like hobby
niches. People who own horizontal businesses have 20 or more
separate business ventures. I recommend having a vertical
business instead. A vertical business is a business that has
depth and focus.

Having a vertical business means if you have a product in a
particular niche, like stock trading, focus on selling products
related to that and that only. Put all your eggs in one basket
and create a funnel effect. This way you'll have one group of
customers and you can become a big fish in a small pond. You'll
have all your eggs in one place yes… but you'll become an expert
egg layer and watch all your eggs hatch with great success. Make
sense?

What is the problem with a horizontal business? You aren't
specialized. It's almost impossible to make a six-figure income
with this kind of business because you don't spend enough time
on any ONE business.

When you have a vertical business, you have fine-tuned your
business so well competitors have a hard time keeping up with
you. People can't compete. You also build a strong client base
with satisfied customers.

Think Like An Entrepreneur

So, the biggest problem people have is they are opportunity
seekers. The key is thinking like a true Internet entrepreneur.
Don't jump on the trend bandwagon. Don't ask what the shortcuts
are. An entrepreneur has a long-term vision. You have to have a
one-year, five year and ten year vision. Find out what you want
your business to look like in the long-term.

Ask yourself, "What do I want to accomplish ultimately?" Then
decide whether your activities fit with your goals. Stop jumping
from one program to another. Focus on one program, one site, and
one great idea. This is what you have to do if you want to make
six figures. It has nothing to do with your knowledge, skill set
experience etc. It has to do more with your focus.

Sit down. Think about it. Stop jumping from one program to
another and stop getting sucked into false moneymaking schemes.
Find out what your goals are, what you want to accomplish. This
is a far superior approach. Yes, it takes a lot of energy. But
it's worth it. In the long-term it's much less tiring than
diversifying your business.

Once you are an expert in your industry or niche, THEN you can
think about diversifying your business.

********************************
The Single Greatest Marketing Secret
FREE 70-Minute CD Reveals The Single Greatest Marketing Secret
That You Can Use To Build Your Business!
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********************************
Today's Motivational Reading

Fail-Proof Resolutions
Alan Tutt

Every year, millions of people start to think about ways to make
life better, and resolve to do something about it. Unfortunately
most of them set themselves up for failure before they even
begin, because they don't build a proper foundation from which
to build.

The most common resolutions are things like 'lose weight', or '
stop smoking', or 'start a new business'. Sometimes the
resolution will be something like 'make new friends', or 'win
the ______ award', or 'spend more time with family'.

In short, resolutions are decisions to reach specific goals.
Here are some ideas to keep in mind to insure the success of
your resolutions.

1. Positive Expectation People who succeed with resolutions are
those who expect to succeed. Those who expect to fail won't even
make the effort to move forward.

One of the best ways to build positive expectation is to find
evidence that others have succeeded in what you're wanting to
accomplish. This is one reason the "Chicken Soup for the Soul"
books have become so popular. They contain hundreds of short
stories of people succeeding in all areas of life.

Another excellent means of building positive expectation is to
simply imagine yourself succeeding. Scientific studies have
proven that the inner mind cannot tell the difference between a
real event and one that is vividly imagined.

If you want to have the feeling that you've succeeded in
something before, all you have to do is to vividly imagine
succeeding. Then, whenever you think about that goal, your inner
mind will recall the vivid experience of succeeding, and you'll
have positive expectation of future success.


2. Have A Clear Plan For Achievement If you wanted to take a
trip to a place you've never been, would you just jump in the
car and guess your way there? Or would you take a minute to look
at a map to see which roads will get you to your destination?

Having a map to follow will always get you to your destination
quicker than simply guessing which way to go at each turn in the
road. The same is true when pursuing any goal.

Maps are made by people who have been there. Map-makers are
common in all walks of life. There are map-makers who have
succeeded in business and write books to show others the way.
There are map-makers who have succeeded in human relationships
who give seminars to help others avoid the pitfalls that await
the unwary.

Before you begin to pursue your resolutions, find a map and
follow it.


3. Reward Yourself For Succeeding Few people will work hard when
they don't see a payoff at the end, and with a lot of
resolutions, the payoff isn't as clear as it should be. For
instance, losing weight is about a lot more than seeing a lower
number on the scale. Starting your own business is about a lot
more than just getting away from a boss.

In all cases, you will succeed easier if you can see clear and
definite rewards for your efforts. And when you're working for a
larger goal, you sometimes need small rewards for each
checkpoint along the way.

To be effective, rewards must be something you truly want, such
as a vacation, or a new outfit, or even a hot fudge sundae. Just
keep your rewards in proportion to the successes achieved, and
you will be fine.


4. Get Help When You Need It Most of us need a little help along
the way to success. This help could be a mentor who knows what
to do to reach the goal, or it could be a tool that will amplify
your efforts and give you an advantage.

There are many sources of help available to you that will help
you reach your goals. I have created a page of resources that
can help you reach any goal you may have. You will find the
current list of resources at
http://www.thecassiopeia.com/masterysystem.html

I hope that this little article will help you find greater
success in your resolutions. If you'd like more information, I
invite you to sign up for the Keys To Power Mastery System
available at
http://www.thecassiopeia.com/masterysystem.html

********************************
Alan Tutt is the creator of the phenomenally popular Keys To Power
Mastery System. Learn the secrets to miracle power and reach all
of your goals with the Keys To Power Mastery System. ==>
http://www.thecassiopeia.com/masterysystem.html

********************************
If you like our Ezine, please rate it at the Cumuli Ezine Finder
http://www.cumuli.com/ezines/vte.html?ez=pathto
********************************

Subscriber Article

6 Unavoidable Factors For Maximizing Your International Online Sales!
S. Kumar

International online sales can no longer be ignored! And global
online marketing is no more about U.S. or Canada only!

Last year, U.S. holiday sales was about $30.1 billion, a clean
30% up from 2004. And this trend is world wide and not just
limited to the U.S. An example is, U.K. holiday sales clocked
an increase of 50% in 2005 and Brits spent close to ?5 billion!

According to 2CO.com, more than 80% of 2CO vendors now sell
in more than one country and nearly 40% of 2CO sales results
from about 200 countries other than the US and Canada.

The picture is crystal clear.

Update your global internet marketing services!

International buying is on the rise and Internet marketers can
no longer afford to ignore the needs of these buyers. Internet
marketing have become more challenging and multi-focused
when dealing with customers from cross-cultural groups.

And here are some tips on improving your international sales.

*1:- Security Aspect

International buyers are worried about the security of their
credit card. And alleviating this fear is your FIRST selling point
when dealing with them! 42,000 interviews conducted in 37 countries
makes it plain that the security concerns is the limiting factor
when it comes to online purchases.

Regardless of their location, you must provide solid ways for them
to shop with confidence. Make sure that you have the top security
standards that is seen, evident and can be confirmed with third
parties.

*2:- Provide Suitable Currency Choices

Enable your site to accept multi-currencies. You can set your
prices in US dollars, but have a mechanism where your international
customers can view the prices in their own currency. For instance,
$19.99 for U.S. customers, ?9.99 for U.K customers and so on. If
possible make this automated so that your customers can browse
your products priced in their own currency without doing anything
else.

*3:- Circumvent The Language Barrier

Let your images describe your products. Instead of making the
customer read your product, show what it is to minimize the reliance
on language. Make your Web site language simple. Avoid using slang
and Clich?Keep your sentences short.

*4:- Create Country-Specific Websites

What if you can communicate with your buyers in their own sweet
language?

The result is obvious. More sales. This will empower you to
price your  product for each country targeted, not by exchange
rates. You can  also be price sensitive and flexible with each
country's competition  and income levels.

One good example of a country-specific website is:
http://www.brilliantsmiles.net/

*5:- Shipping Ease

Make shipping as easy and safe as possible for the purchaser if
you  are selling tangible products. Provide different shipping
options for your international buyer that he can choose. While
shipping expensive items, use a package service that provides
proof of delivery. Make sure that  customers are completely
familiar with your shipping methods they order. Also insure the
shipment.

*6:- Multi-Lingual Help Center

How much will your sales will be if you can provide support in
English,  Spanish, Portuguese and French? You can appoint tele-
commuters the  respective countries to do the servicing. The
cost factor will be much  lower than from U.S. As an example,
you can get remote staff from  India for less than $20 for an
8hr work schedule.

Once you gain the confidence of your international target group,
there  is no reason why they shouldn't buy from you in the
changed global economy.

Good luck with your International online sales.

**********************************************
S. Kumar is the webmaster and owner of
http://www.learnhomebusiness.com. To download no-cost Videos,
softwares and ebooks to the tune of $1000, kindly visit:
http://www.learnhomebusiness.com/freeglobal.htm

**************************
Today's Tip On the Opportunity worth checking

Get Free Private Label Rights Organizer!

Almost every day there's a chance to get a new PLR product. But
frankly are you able to set up and start selling all of them
at once. You put them in your computer and forget fast. You can
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ones you want to use.

- Instantly search through all of your private label rights
   content by keyword and/or file type!

- Store login URLs, usernames, and passwords to all of your PLR
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- Track exactly how much money you're spending every month
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- Get organized with file count and activity reporting for all
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- Receive a FREE subscription to our exclusive PLR Insider
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Free for a limited time:
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Today's Tip On the Book worth having

Wining the Affiliate Game by Declan Dunn
The Ten Step Master Plan For Maximizing Your Profits

This Book is classic reading now. For some time it disappeared
from the Net and now you can read online here:
http://www.thecassiopeia.com/WebLions/Pathway/Resources/WinningOntheNe
t.html

Note: if you don't know the book, I can tell you that it was one
of the most useful books I read when I started. It will save you
hours of wasted work and hundreds of dollars spent on your mistakes.
If you want to start profiting on affiliate programs you definitely
should read it. And it's free now!


Today's Tip On Software worth using

Free Promo Buddy Database Software
For the first time ever, you can get a completely free copy of
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There's no doubt you need a good database on your computer to get
organized and be able to work efficiently. Promo Buddy is an
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your Internet marketing related data.

If your computer is full and messy, it will take time to gather,
sort and archive all your data but it's definitely worth your
time. Get it here:
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Today's Tip On Learning

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Why is he doing something this crazy? Because some people refuse
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So they dared him to give away some of his best stuff to prove
it really works. Of course, they never dreamed that he'd accept
the challenge. They thought he'd run away and hide like so many
of those so-called "gurus". But he won't do that because he's
the real deal.

What does this mean for you?

For a very limited time, Shawn will give you his Internet Business-
In-A-Box that retails for $497. That's right. Your cost is
zero...zip...zilch.

But he's only doing this for a short while so you'd better grab
this info before he completes this challenge. Because then he's
not giving this away any longer.

Go here now to grab your gratis copy of Shawn's $497 Internet-
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Today's Useful Tip

Get Pathway To Success Monitor!
Pathway To Success Alert in Your Computer!

Even though the Internet is full of the best information, it's
getting more and more difficult to actually get the information
you want and need. The mailboxes are unacceptably full and one
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Today's Special Tip

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Wonderful Publishing Sunday, my precious Readers!

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***************************
Publishing dates
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Next Issue is supposed on 24th Sept 2006.

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Free Report Reveals How Anyone Can
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Contents

   1. Today's Feature Article by Kim Franck
   2. Today's Tip On Motivational Reading by Marty Foley
   3. Subscribers' Corner by Suzette Walker
   4. Today's Tip On the Opportunity worth checking
   5. Today's Tip On the Book worth having
   6. Today's Tip On Software worth using
   7. Today's Tip On Learning
   8. Today's Special promotional Tip
   9. Today's Useful Tip
  10. Today's Special Tip


Today's Feature Article

Future-proof your marketing with online newsfeeds
Kim Franck

64% of business e-mail is never opened. And there's no way to
know how many copies of your e-zine gather dust in busy mailboxes
or how many are destroyed by spam filters before they get that
chance.

Marketing messages never reaching their audience should worry
any marketer, but life is more worrying if the audience is also
getting harder to grow.

Today, everyone is uneasy about privacy loss, spyware, spam,
identity theft, and unnamed menaces that might have been
invented but we just haven't heard about yet. That can only make
people even more reluctant to disclose their name and e-mail
address to get your e-zine than they might have been in the past.

Taken together, those trends make marketing by e-zine alone more
difficult and less effective.

What can you do about it?

If you look at your e-zine as a product, you can think about
diversifying your product range in response to a changing market.
Keep publishing your e-zine as standard, but publish a parallel
version of it as an online newsfeed.

It doesn't take a great leap of technology, or of know-how, to
get a newsfeed off the ground; you can do the job quickly and
relatively easily. But, like their offline friends, online
businesses can be slow to grasp new opportunities, and for some,
it might require a small leap of faith.

Those who have embraced newsfeeds already have an advantage over
those who have not because newsfeeds overcome the inherent risks
of 'e-zine only' marketing. Because newsfeeds don't involve e-
mail at all, they can't get stuck in spam filters, and they can't
get lost in mailboxes.

They simply make your news available in a form anyone around the
world can subscribe to - without telling you about it and
without giving you their address. That deprives you of a mailing
list opportunity that an e-zine subscription would have provided,
but that's the point - your e-zine subscriptions are dropping
off anyway!

New subscribers get to keep their privacy, and you get them to
read your news, whenever you want, for zero cost. Your newsfeed
keeps them interested in your website, because your news items
link to it, and it also provides a richer reading experience
than your e-zine currently does. Everyone wins.

Subscribers read newsfeeds using a type of web browser--called a
newsreader--which frees you to publish material you would
otherwise have to send as e-mail attachments and so make your e-
zine more susceptible to filtering by anti-virus systems.

There is nothing an e-zine can do that a newsfeed can't do
better. And there are some things a newsfeed can do that an e-
zine can't do at all. You can include pictures, video, and audio
in newsfeeds, making your news as sharp and attractive as your
website.

They're a great way to showcase products and special offers, and
there are no mailing lists to worry about.

Subscriber expectations of an e-zine mean you have to wait until
you have enough news to make a reasonably sized edition. Not so
with a newsfeed; you can publish news when you have it. Any
amount of news, however small, will be automatically collected
for subscribers by their newsreader software without you having
to mail out anything to anyone. Think of it as 'always on'
publishing.

So how do you get people to subscribe?

At the very least, you can promote your newsfeed in your e-zine
and on your website. But there are more than a hundred search
engines and directories specializing in newsfeeds, most of which
are free to use. By telling them your newsfeed exists, you
automatically give it momentum and expose your website to
potentially wider audiences.

Newsfeeds help to insure against subscriber drop-off by giving
people a more convenient way of getting your news, and they give
you a chance to reach wider, or less crowded, markets.

Why get into newsfeeds?  You should because you can, because
your competition probably has, and because the future is no
longer the future.

********************************
Kim Franck is co-author of 'Instant Newsfeeds' a downloadable
guide to setting up your own newsfeed, and going live with it
today. http://www.instant-newsfeeds.com

********************************
Today's Motivational Reading

Increase Your Profits With a Marketing Calendar
Marty Foley

Here's a tip for systemizing and increasing the profits of
virtually any business: Create and use a marketing calendar.

As P.T. Barnum reportedly said, "Without promotion something
terrible happens: Nothing." Since marketing is one of the most
critical components of business success, a marketing calendar
helps ensure that time is regularly set aside for it.

Just as with money, if time isn't budgeted properly it's more
likely to be wasted or spent on less important things.

Without advance planning and preparation, marketing opportunities
are more likely overlooked, less time is available to take advantage
of them, and quality decreases as mistakes increase, according
to the adage, Haste makes waste.

A marketing calendar helps systemize planning and preparation,
minimizing such problems.

How To Create Your Marketing Calendar

Some develop their annual marketing calendars near the end of
the year, in preparation for the next. Regardless  of the time
of year, if you're not currently using one  now is a good time
to start.

To create your marketing calendar you can use an Excel sheet (my
preference), a desk or wall calendar, a day planner, or any
other tool or system you're comfortable with. How you set it up
is less important than that you set it up, and that you use it.

What you might record on your marketing calendar:

1) Specific day, week, or month assigned to each marketing project.

2) Project description.

3) Project cost.

4) Project notes or comments.

5) A rating of the results of each project (A =Excellent,
    B = Good, C = Fair, and D = Poor).

You don't have to list each task of multi-step projects on your
calendar. Instead, you can describe projects briefly on the
calendar and list the individual tasks comprising each one on a
To-Do list (which you probably keep anyway if you're a
productivity minded person).

Or you may assign different tasks of a project to separate
consecutive calendar dates.

Give priority to proven marketing avenues that pay off best for
you, allowing them ample time for completion.

Periodically add projects related to marketing avenues you haven't
tried before. You may discover some that yield dramatically
better results.

What's more, marketing diversification reduces risk. Just ask
those whose businesses have nosedived as a result of adverse
changes in an advertising medium they've relied too heavily upon.

For best results, include projects related to testing new
approaches to marketing avenues you're now using, or have used
before. Small changes can yield substantial response increases
at little or no extra cost, possibly turning C- and D-rated
projects into A- and B-rated ones.

Locate your marketing calendar for easy access. Consult and update
it regularly, as needed.

When creating next year's calendar, recycle winning elements of
your current one, especially A- and B-rated projects. Expand on
what works, and test and tweak, or eliminate, what doesn't. As
you develop, improve, and use your calendar it will become an
increasingly valuable business asset.

Now that you understand the value of a marketing calendar,
create and implement one right away and start enjoying better
business results from it.

********************************
More Helpful Resources:
Marty Foley's Internet Marketing Goldmine at
http://www.thecassiopeia.com/goldmine.html
reveals simple, tested and proven strategies for making a living
online. To turn more traffic into sales, leads, and higher profit,
visit: http://www.thecassiopeia.com/turntrafficintoprofits.html

********************************
If you like our Ezine, please rate it at the Cumuli Ezine Finder
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********************************

Subscribers' Corner

How to Earn Multiple Streams of Income
Suzette Walker

One of the most common mistakes that business owners make is to
put all of their eggs into one basket.  To become successful in
business, you must continuously look for passive income that
will create a nest egg for you.  If you own a website where you
sell widgets and only widgets, you are really counting on people
to need those widgets and also setting yourself up for failure.
However, if you sell widgets AND information on how to use
widgets AND align yourself with widget complimentary companies,
you have expanded your intake of income to three streams.

To make your website successful, create forms of passive income
that will sell themselves.  One of the most common forms of
passive income in the internet world today is through
informational products.  Create an eBook, CD or DVD that your
customer can purchase.  If you cannot write one yourself, have
someone write it for you (this is referred to as ghost writing).
In promoting your informational product, it is necessary to
market your item properly on your website.  ?Hit their pain? and
create a feeling in them that they must have this information or
they will not succeed without it.  Give them a taste of what is
available such as a free chapter that they can download.  Most
importantly, keep your information fresh.  Every few months,
review your book and make changes to it so that your customers
will not have stale material.  You can also generate new revenue
to old customers by releasing it as a ?New Version with
Additional Information?.

Another terrific way to create another form of passive income
for yourself is to form strategic alliances with companies that
accentuate the services you provide.  Marketing gurus on the
internet do this all the time.  This stream of income can be
accomplished through referral and affiliate programs that they
have already established or you can contact the owner yourself
and form a partnership.  To aid them in aligning with you, give
them some sort of compensation for touting your services.  ?I?ll
scratch your back if you scratch mine?.  This is will give you
additional marketing without the added hassle of doing it
yourself.

An additional form of passive income can come through advertisements
on your site. Google AdWords is a great example of this easy income
provider. With this program, you have the ability of specifying
what advertisements will run and weed out your potential competition
so that you will not lose sales. You may not be able to retire
on this income but it may pay give you a great boost in your own
advertising budget.

The most vital factor in creating steady income for your business
is that you must have multiple streams of income.

**************************
Suzette Walker, is a wife and mother who works from home and is
a successful Internet Marketer. For more information on creating
multiple streams of income, visit her site for instant details
and free gifts: http://tinyurl.com/ns8pn

**************************
Today's Tip On the Opportunity worth checking

The New Viral Marketing Giveaway Started On 29th August!
Over 34 pages full of super products! Free!

If you haven't visit it yet, you miss very much. It's really huge
and definitely useful! Don't wait and check it, it's all free!
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Today's Tip On the Book worth having

Whatever your goals in life, the FREE 7-Part Affirmation Course
from AffirmWare can help you reach them.

Affirmations have long been recognized as a powerful tool for
manifesting desires. In fact, people from all walks of life --
from Personal Development coaches and sales professionals, to
religious leaders and peak performance experts (like Anthony
Robbins) promote the practice of affirmations.

And this FREE course is packed with practical suggestions to get
you started. Just some of the valuable things you'll learn are:

* How Affirmations Work
* The Affirmation Practice
* Writing Affirmations
* Visualizations
* Sample Affirmations
* Affirmations Not Working, Why?
* Removing Blockages

The 7-Part Affirmation Course covers these powerful, goal-achieving,
life-changing strategies in clear, no-nonsense English anyone can
understand. Plus it gives dozens of pointers to help you achieve
your goals. And if you're new to affirmations, the course takes
you through a step-by-step correct elements checklist for ensuring
maximum effectiveness.

The 7-part Affirmation Course comes to you with no obligation.
It's simply a way of introducing you to AffirmWare.

Click the link below to download your FREE copy of the course Now!
http://www.thecassiopeia.com/WebLions/7PartAffirmations.zip


Today's Tip On Software worth using

We've Cracked the Adwords Code...!
Start using Dynamic ROI Optimizer!

Completely Eliminate the Risk on Google Adwords and Boost Your
Profits by 2400% or More Using a Breakthrough Software that
Makes Sure You are In Profit Every time ... All-of-the-Time

I've just partnered with a strategic software development
company that created a software to nearly eliminate losing money
on Google Adwords and optimize your profits promoting our
products.

I put a little tracking code on our Sales Page, Order Page, and
Order Confirmation page that works with their software so that
you can see which keywords are profitable and which ones are
costing you money.

Their software will actually automatically change your bid
prices based on the performance of each keyword so that you are
making your desired profit most of the time.

I highly recommend that you signup for this service so that you
can reap maximum profits. Start now!
YOU CANNOT AFFORD TO NOT TRY IT NOW!

Try it for 14 days so you can see firsthand how it will benefit
you by eliminating the risk and boosting your profits.
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Today's Tip On Learning

Visit the New Success Store and Profit!
The books featured here will help you start, develop and improve
your online profits fast, avoiding unnecessary mistakes.

You can browse thousands of books, read free excerpts and get
exactly the strategies that will help you improve your online
profits. Check it here:
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Today's Promotional Tip

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2 Billion websites (with a capital "B").

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Contents

   1. Today's Feature Article by Karon Thackston
   2. Today's Tip On Motivational Reading by Catherine Franz
   3. Subscribers' Corner by Sandra Neely
   4. Today's Tip On the Opportunity worth checking
   5. Today's Tip On the Book worth having
   6. Today's Tip On Software worth using
   7. Today's Tip On Learning
   8. Today's Special promotional Tip
   9. Today's Useful Tip
  10. Today's Special Tip


Today's Feature Article

Copywriting With Google's Dynamic Keyword Insertion Tool
Karon Thackston

Automation is an odd creature. It usually seems, at first glance,
that automating a process can make things easier, simpler and
faster. But oftentimes, once an automated process is in place,
trouble spots pop up. This is sometimes the case when looking at
the copywriting aspect of Google's dynamic keyword insertion
tool.

In case you're unfamiliar with dynamic keyword insertion (DKI),
it's a feature of Google's AdWords program. It is often used for
large campaigns in order to automatically insert the keyword
into the headline of an ad. Truly, it's a lifesaver for many pay-
per-click (PPC) ad managers who have to stay on top of thousands
of ads every day. It's all done with a simple syntax command: {
keyword:_______}.

From a timesaving standpoint, this is a wonder tool that has
rescued PPC managers from the mind-numbing chore of typing the
same keywords over and over. From an economic point-of-view, DKI
*can* (not always) perform well enough to make it a viable
option for largër campaigns. But what happens with regard to
copywriting and eye tracking?

See It and Clíck It

The human eye is normally drawn to things that are unusual.
Things that look out of place or different get noticed far more
than things that blend in. For instance, on a page full of black
text and black & white photographs, a small red square in the
bottom corner will get focused on almost immediately. Why?
Because it is completely different than everything else around it.

This same principle applies when considering your copywriting
strategy for AdWords. When using DKI, you'll want to keep your eye
on the results pages. Why? We've all heard that using the keyphrase
in the headline pulls better. It does. Most of the time. There is
an exception, however. This exception is what you'll be watching.

In fact, a study done last year by Enquiro, Did-It and Eyetools
tracked users' interactions with the Google search results page.
It found that surfers normally reviewed the page in an F
formation. They would scan vertically down the left side of the
page and then over to the right (where paid ads are) *IF*
something caught their attention. That's the point we'll explore
in this article.

In order to get clicks, you first have to get seen. If your ad
looks and reads like all the rest, you've completely lost your
originality advantage.

See For Yoursëlf

Copywriting using DKI is a balancing act. You have to consider
several factors, including the character count of your longest
keyphrase, your ability to add text to the keyword-rich headline
and how the ad looks on the page.

Take a look at some examples below. Remember that AdWords
results show differently at various points throughout the day
(and in relation to individual account parameters), so you may
not see exactly what I saw when doing this research. I'm sure it
will be close enough for you to get the idea.

Go to Google and type in the phrase "cruise vacation center"
(without using the quote marks). See how all the ads look
different? They don't all have the same words bolded. They don't
all use the same copy. The bold words stand out because they are
different. In this case, your eye will usually go first to the
ads with bolded words in the headline.

You see ads offering a 6-night cruise for $xx.xx and other ads
promoting X% off on a cruise vacation, etc. There is diversity
and that's a good thing.

Now, what if you type in "home improvement"? (Again, without
the quotes.) If your results page looks like mine, practically
every ad has the exact same headline: home improvement. Not only
do most of the ads look the same, the headlines read the same.
Your eye doesn't know where to go because everything seems
identical. But wait! About four or five ads down, something
catches your eye. It's an ad that has no bold in the headline.
That stands out because it's different! As you scroll further
down the page, more ads with no bold in the headlines pop out at
you. In this case, because everyone else has opted for the DKI
feature, their headlines are all very similar, making them less
noticeable. But the ones who wrote custom headlines won out,
thanks to diversity.


Tips for Writing With DKI

If you want or need to write using the DKI option, consider
these tips:

1. Use a descriptive word along with your keyphrase. Instead of
just inserting the phrase "airline tickets," place the word
"discount" or "cheap" before your keyphrase to help it stand out.

2. For keyphrases that will take the entire 25-character limit,
consider using one word of the keyphrase in the headline,
instead of the entire phrase. Rather than "home improvement",
try inserting just "home" or "improvement" along with other text
you write yourself.

3. Keep it applicable. Your headline still has to convey a strong
message about what the customer can expect at your site.

4. Test & Track! Everything in advertising is subject to change.
Smart marketers always test and track to get the best results.

With a little forethought, you can develop a combination of DKI
and custom-written AdWords ads that drive qualified visitors to
your site.

********************************
Copy not getting results? Learn to write SEO and online copywriting
that impresses the engines and your visitors. Be sure to also chëck
out Karon's report How To Increase Keyword Saturation
(Without Destroying the Flow of Your Copy).
http://www.thecassiopeia.com/copywritingreport.html

********************************
Today's Motivational Reading

19 Ways to Attract Higher Paying Clients
Catherine Franz

Some people have little difficulty attracting and maintaining
clients who have higher discretionary funds to spend for
solutions. Others can't get to first base. If you are one of
those and want clients that can pay more and you currently aren't
attracting them, here is a list of 10 barriers that might be
interfering.

Higher paying clients are easier to work with, appreciate your
work more, pay quicker and are more profitable.

Whenever I am asked by a independent profession how to get a client
to pay more money, the first answer tends to be "you can't".
It is very difficult to raise your rates with your existing
clients. You generally need to find new, higher-paying clients.

1. Equal stature. People usually take the time to listen to
people who are just as important as they are. Are you on their
listening level? Dress the way they do, even if you deal with
them only over the phone. Speak in their language. Show the same
type of authority and posture. Avoid jargon and words they aren't
familiar with, yet use ones that they are. Talk across or equal
not down or up. Take control of the relationship. This may seem
too aggressive, however, this is the way you raise yourself to their
equal.

2. Thoroughly know their challenges and what solutions your
service/product provides. If you can't relate to their "world"
then they will not let you in. They are proud of their "world"
because they made it so.

3. Be friendly with all those that surround them. Administrative
secretary, receptionist, any of their gatekeepers. Yes, they will
report about you on your behavior.

4. The higher the ladder you go, the more likely they will be a
visionary. This means they are more concerned about the future
and will talk and think in those terms.  Visionaries are not
price sensitive so don't even place that on your radar screen
with them. Know what their visions are, support those visions in
any way you can. If you have a product or service that can make
their business better, you will have a sale. Remember though, it's
their perspective of "better" and not yours.

5. The higher you go, the more they expect in great service and
additional services outside the scope of what you provide to
everyone else.

6. ALWAYS keep your promises before and after the sale and they
will keep the relationship. Break it once, yes, usually just
once and you're history.

7. Don't brown nose. They smell it a mile away. They will either
quickly turn you away or play you for entertainment and then
toss you away. Once you get this label you can almost hang it up
in their circle unless you fess up to your inappropriate behavior.

8. They don't have the word "mistake" in their vocabulary.
Everything to them is a "learning lesson" and is connected to a
price tag. If you are even harboring some person beliefs of
making mistakes, they will sense this as fear.  And since fear
has a special energy/vibration they have keen senses for it.

9. Their first response to your proposal will always be "how can
they do it in house themselves." Expect to be able to demonstrate
the specialness and if you can particular show how it can be
completed in-house, the more brownie points you earn. The higher
your expertise or specialties the less chance they can "create it
in-house." This is because higher paying clients tend to gravitate
to specialists.

10. The higher the clientele, the better their leveraging skills
are. If they can figure out how to leverage it better and cheaper,
you will lose. This isn't always true, most times if they have too
much on their plate already and don't want to spend their focus
time away AND they like you, you can get the sale.

11. "No" is a test. Don't take anything for granted. Flexibility
and diversity are important in riding out the storm.

12. Find clients to whom your work is not only valuable, but
essential to their goals.

13. Know your worth and stand by it.

14. Remove the "underearner" mindset behind.

15. Make it easy for them to work with you. Remove any hoops or
extra steps that take up their time.

16. Decide in advance what you're going to do if they don't accept
your higher fee.

17. Presentation level needs to be on their level or perceived
to be there.

18. Rely more on referrals for this market.

19. Be confident and know you can attract them. Feel and allow
the possibility without question -- 100%. Remove any doubt.

********************************
Catherine Franz, is a certified life and business coach
specializing in marketing and writing, Internet and infoproduct
development. For other articles written by Catherine.
For a list of ezines available, please click here:
http://www.abundancecenter.com/Ezine/ListOfEzines.htm

********************************
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********************************

Subscribers' Corner

The Insider's Guide To Underground Advertising
Sandra Neely

Just a couple of months ago, I decided I would try to figure out
what this whole MySpace thing was about. I was hearing the name
"MySpace" more and more on television, the radio, and virtually
everywhere.

I began to realize that I needed to check into MySpace and
explore the unique opportunities that MySpace offers. I wanted
to know a few things. First, I wanted to know who was using
MySpace? What were people doing with MySpace and how could it
benefit someone like me, a webmaster and business owner?

I assumed that MySpace was being utilized as sort of a teen
dating type of place where teens got together, chatted, met
other teens, and things like that. All of the advertising of
MySpace had seemed to me to have been directed at young
audiences. I created a profile and was on my way to researching
this latest phenomeona.

At first, it seemed my initial assumption was correct. There
were indeed a lot of teens utilizing MySpace. After awhile I
noticed that the users of MySpace weren't all teenagers. There
were a number of independent label bands there to promote their
music, business owners, webmasters, artists, web designers, and
young entrepreneurs to name just a few. They were promoting
themselves, their businesses, their talents, and anything else
they could.

MySpace offered the unique opportunity for anyone to create a
simple webpage, build membership by adding mass amounts of
friends, get spidered quickly, and advertise through the use of
bulletin postings to their friend base. I was blown away by the
possibilities. I then wondered, how many of the other "beautiful
people" profiles were actually beautiful people, and how many
were actually creating these profiles for another purpose.

Used in the right way, MySpace can be a very useful tool in
advertising of any kind. You can quickly get a profile up and
running with only an email address needed. It helps if you use a
picture of some type in your profile. Some choose to use a
revealing picture or just a great looking "spokesmodel" for
their profile. Having a picture on your profile will greatly
increase your ability to add friends.

Another way to improve your ability to add friends is a great
looking profile. This is just a matter of finding or creating a
great layout, generating the html code and pasting the code in
the "about me" section of your profile. There are many MySpace
resource sites out there which make this process super-easy.

The one I suggest is http://www.friendstorm.com. A lot of the
MySpace resource sites are covered with pop up ads and flashy
advertising. Friendstorm.com offers some great ready-made
MySpace layouts, generators, codes, videos, led scrolling signs
and a lot more. They're the largest MySpace resource site I've
found and it seems as though they keep rolling out new features
all the time.

After you "pimp your profile" as they call it, now it's time to
gather friends. You can achieve this any number of ways. If you
want to target "friends" in a particular area or demographic,
simply utilize the search feature on MySpace and enter the
criteria that you're looking for. Then you simply visit their
profile and click on Add Friend. An email will be sent to that
person and they will either accept you as their "friend" or deny
you. Chances are if you have a picture and a nice looking
profile, most people will add you because they too like to
collect friends.

Another way to increase your friends on your profile is to
become a featured profile on a high traffic MySpace related site.
Again, Friendstorm.com offers featured profiles on their front
page and a profile train which you can join for free. Usually a
featured profile will get you more friend adds than simply
joining a friend train but every little bit helps.

After you accumulate a fair amount of friends you can do a few
more things to promote your website, band, talent, or business.
After you become someone's "friend" you are able to post
comments on their pages. Most will even allow you to include
live links in your comment on their page. It's helpful if you
include some type of personal message about that person or their
profile above the link. You can also send a message or an email
directly to any person on MySpace, however I find this method to
be the least effective for advertising/promotion. It's a good
way, however, to network with other people with the same
interests as yourself.

One last, and very effective way to promote or advertise is
through the use of bulletin posts. Bulletin posts are messages/
advertisements that are sent out to everyone on your friends
list. They are not considered spam because these people have
agreed to be your friend and accept everything that goes along
with that. Allowing bulletin posts and comments go along with
being a "friend". You'll need to think of a catchy title for
your bulletin post in order to increase the likelihood of it
actually being read. It's a good idea to view other people's
postings to get an idea of what kinds of things get your
attention. Beware however that if you bulletin too often or use
the same title every time, you may be deleted from some people's
friends lists thereby undoing some of the hardwork that you did.

MySpace, it seems, is around to stay. It is a great way to
promote yourself, your business, your cause, your dog, or
whatever it is that you want to get out there. Don't overlook
this easy tool in your quest for advertising and promotion. Big
name companies, celebrities, models, actors and lots of others
have recognized what an important tool MySpace can be, you
should too.

**************************
Sandra Neely is a writer, business owner and frequent
contributor to many websites. She invites everyone to keep an
open mind when exploring sites like Friendstorm there are
numerous opportunities in underground marketing.
http://www.Friendstorm.com

**************************
Today's Tip On the Opportunity worth checking

Fed Up Earning Pennies for Hours of Hard Work?
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For a limited time you can get a free access to a special
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Martin Wales, the host of Entrepreneur Magazine's EBiz Radio Show
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Today's Tip On the Book worth having

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*************************
Good habits are as addictive as bad habits, and a lot more rewarding.
Harvey Mackay

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============================================

Pathway To Success
Published since 2000
Volume 6, Issue No 17, 13th Aug 2006
Publisher Irena Whitfield
iwhitfield@...
http://www.thecassiopeia.com
Subscriber Count: 138,500+


The truth of the matter is that there's nothing you can't accomplish
if:
(1) You clearly decide what it is that you're absolutely committed
to achieving,
(2) You're willing to take massive action,
(3) You notice what's working or not, and
(4) You continue to change your approach until you achieve what
     you want, using whatever life gives you along the way.
Anthony Robbins


With 'Pathway To Success' you are receiving only top information,
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Special: Get Insider Tips 4, Volume 5: Subscribers' Articles,
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Hi,

Thanks for taking the time to answer my email. I've been reading
your ezine for a long time. I've always thought of you as
"Queen of the Net". Helping others whenever possible.
Thanks for helping me with the information.

Sincerely,
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Editorial:

Happy Publishing Sunday, my valued Readers!

I believe that the worst is behind me now that I managed to move
my sites to a new hosting company and change one of my domain
Registrars. It was a real hell lately.

I remember back in 2000 I wrote that everyone should avoid
business people in the hosting business, and this was exactly
what happened to Ready Hosting. The new owners are pure business
people and not only that, if they were honest, straight
business persons, things would not be that bad. It started with
limiting and reducing services almost to zero, then not allowing
to use and manage my own domain and the last drop was their message
announcing that they were going to charge for managing my own mail
server and using mail still within the existing paid contract,
with no regard to conditions agreed, minimally for the period.

I'm not going to bother you with details: simply keep far from
Ready Hosting, eNom and similar companies. If you are still
interested in details, you can contact me by mail.

Back to the current situation: since I didn't have access to many
features recently, there are many problems with my site. I'm
working on these, also some more are added with the new change of
server systems, so please to expedite things, I would like to
kindly ask you to let me know whenever you spot something not
working. Thank you.

A little note: the most affected were the issues since May, these
are fixed now, hopefully, incl the excellent 58-minute audio course
Claim Your Power Now Over Money by Loral Langemeier:
You can listen to it free here:
http://www.thecassiopeia.com/WebLions/moneypower.mp3

Enjoy Today's Articles and resources and stay tuned, Pathway is
again on its track and many more goodies are to come.

Have a profitable fortnight before I talk to you again.


Sincerely,


Irena Whitfield
Your Publisher

P.S.: HOT! If you're looking for Super Hosting for Your Business,
you've just found it! Professional Web Hosting plans include all
the features you are looking for at the best possible price!
Plus fanatical support. Join here:.
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P.S.S.: Here you can find answers to the basic questions you may
have related to Pathway, incl organizational items, article and
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In case you don't get an Issue, please visit the below main Pathway
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Both contain free reading Bonuses.

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It's sufficient to send me your purchase receipt to
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200 Marketing Tips to help you boost your loyal customer and
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***************************
Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 27th August 2006.

***************************
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Contents

   1. Today's Feature Article by Marcia Yudkin
   2. Today's Tip On Motivational Reading by Ken Darby
   3. Subscribers' Corner by Michael Murray
   4. Today's Tip On the Opportunity worth checking
   5. Today's Tip On the Book worth having
   6. Today's Tip On Software worth using
   7. Today's Tip On Learning
   8. Today's Special promotional Tip
   9. Today's Useful Tip
  10. Today's Special Tip

Free Report Reveals How Anyone Can
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Today's Feature Article

7 Strategic Moves That Boost Your Profits
Marcia Yudkin

Work smarter, not harder, by making small but significant shifts
in the way you do business. Simple adjustments, clearheaded
analysis and two minutes here and there may be all it takes to
boost your bottom line. Carefully consider these options, and
you should be able to implement at least one or two of them
right away.

1. Drop your least profitable offerings and concentrate on your
most profitable ones. Note that I said "profitable" - not those
bringing in the most or least money overall. You can sort your
products and services by their profitability if you analyze your
expenses according to which sources of revenue they support. "
Most small business owners lose sight of precisely where they
are making money and where they're not," says David Shepherd,
author of the book, Your Business or Your Life. By getting rid
of the offerings that require the highest percentage of costs in
order to deliver them, you can see immediate improvement in
profits, says Shepherd.

2. Send "difficult" clients or those you simply don't like to
your competitors. In a survey by David Maister, a consultant for
top professional firms around the world, only 30-35 percent of
respondents said they liked their clients; 50-60 percent said
they tolerated their clients; and 5-20 percent didn't like them
at all. "Why spend the majority of [your] life working on
tolerable stuff for acceptable clients when, with some effort in
(for example) client relations, marketing and selling, you can
spend your days working on exciting things for interesting
people?" asks Maister. You'll feel more enthusiastic about your
work and get more done when you send unpleasant or troublesome
clients to get their needs met elsewhere.

3. Pursue customers who can or will pay more. A consultant once
told me that she'd come to the conclusion that people starting a
small business simply wouldn't pay the fees she felt she should
charge. I didn't agree, because I'd had clients ready to spend
big on launching their new business. They were in their forties
and fifties and either had a budget to spend from a company that
was laying them off, or they were willing to raid the retirement
fund they'd accumulated working for a large corporation. It
would be possible to target others like them and make multiples
of what she'd be earning from those just scraping by, but I
think she just didn't believe what I was saying. Almost always,
your existing market includes people who have more money or are
willing to spend more of what they have for your stuff, and by
marketing to people like them, you earn more for the same effort.

4. Reuse everything you create in different formats or for
different purposes. If you've taught a seminar, turn your
handouts into an article (that's how what you're reading came
about). If you collected industry data to direct your marketing,
sell your research to colleagues. If you regularly interview
experts about what's new in the field, incorporate their
insights into a product. And so on. "Do once, sell three times"
is a shrewd money-making mantra.

5. Create an untiring army of sales reps through an affiliate
program. Colleagues who don't have their own products or
services, or whose offerings complement yours may be happy to
promote your wares in exchange for a commission on the business
that they refer. On the Internet, so-called affiliate programs
make that process easy. You decide on the terms, find marketing
partners who agree to them and give those partners a link to use
that keeps track of leads or sales coming through that link. I
use FusionQuest.com for my affiliate program because unlike most
such services, they themselves take no commissions from sales
coming through the program.

6. Cultivate and reward your referral partners. Two ordinary
words work magic when it comes to nurturing relationships with
people who regularly send you business: "Thank you." If they
send you sales with a particularly high value, a gift, such as a
book, a fruit basket or tickets to a show might be appropriate.
How do you initiate such relationships in the first place? This
can be as simple as inviting professionals out to lunch and
asking them what they do so that you can refer business to them.
Only an idiot would not reciprocate by turning the same question
back to you.

7. Invest more to get customers who have a high lifetime value.
Keep in mind that when done properly, marketing is not an
expense but an investment. Correspondingly, you need to know how
much you can afford to invest to acquire a customer. The smart
way to think about this question is not in terms of an amount
for your marketing budget that you think sounds reasonable but
in relation to how much you can earn during the whole time
someone remains your customer. For instance, spending $100 to
lure each new customer may sound outrageous until you realize
that each one spends $4,000-5,000 with you over the course of
three years. With that profile, it might be smart to spend much
more than $100 per customer to lure them into your fold.

Why slave away doing things the way you've always done them when
you can earn more by using some of these strategies? Please let
me know when you try any of these moves, with extraordinary
results!

********************************
Marcia Yudkin, marcia@..., is the author of 6 Steps to
Free Publicity and 10 other books. She runs a private member
site, MarketingforMore.com, which supports business owners who
are growing their businesses. Learn how to avoid the most common
pricing mistakes in her free report, "Charge More & Get It,"
available from http://www.marketingformore.com/survey.htm

********************************
Today's Motivational Reading

Here's To Think On ...
Ken Darby

From The Lips Of A Child

A group of students was asked to list what they thought were the
present Seven Wonders of the World. Though there was some
disagreement, the following got the most votes:

1. Egypt's Great Pyramids
2. Taj Mahal
3. Grand Canyon
4. Panama Canal
5. Empire State Building
6. St. Peter's Basilica
7. China's Great Wall

While gathering the votes, the teacher noted that one quiet
student hadn't turned in her paper yet, so she asked the girl if
she was having trouble with her list.

The girl replied, "Yes, a little. I couldn't quite make up my
mind because there were so many."

The teacher said, "Well, tell us what you have, and maybe we can
help."

The girl hesitated, then read, "I think the Seven Wonders of the
World are: 1. TO SEE 2. TO TASTE 3. TO TOUCH 4. TO HEAR."

She hesitated a little, and then added,

"5. TO FEEL 6. TO LAUGH 7. AND TO LOVE."

The room was so full of silence you could have heard a pindrop.

From time to time you come across a child who seems to have the
inside track to their Maker.

While all of us, usually at a young age, have experiences that
reveal to us a power beyond our normal selves, some appear to
have listened more than others. Such is this little girl.

I have made the study of myself and of others my life's work. It
has always been important to me to witness how others react to
situations. In a whole classroom of kids only this one chose to
consider the real miracles of life.

That is typical of life, and yet I say to you that when you are
quiet, calm and in a meditative state, you can make real
progress toward your goals and objectives simply by listening to
what you are being told from "inside".

Learn to listen to that still, small voice. That will lead you
to where you want to go and it will do the job faster than any
conscious thinking and enthusiastic effort on your part.
Strength and power does not lie in the bold and loud but in the
quiet and calm. Learn this and you become strong.

There are many who mock this approach. Do not succumb to their
taunting. You know where you want to go and it is you who must
lead the way. Those who taunt are only trying to keep you at the
level they are.

You have, within you, the power to realize the things you dream
about. The voices you must listen to come from "inside" not from
the outside world. Constant, persistent following of what you
are told from "inside" will achieve your objective much faster
than any other method.

That is the message this little girl was really trying to give us.

From The Lips Of A Child

********************************
Internationally syndicated columnist, Ken Darby authors many
articles found in newspapers and magazines throughout North
America. He is the author of The Saga Of Pinehill, The Adventure,
ISBN 1-4137-4723-X a thrilling adventure filled with life's lessons,
and available through your favorite bookstore or
http://www.the-pebble.com

********************************
If you like our Ezine, please rate it at the Cumuli Ezine Finder
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********************************

Subscribers' Corner

Five Ways A Blog Helps You To Market Your Business
Michael Murray

Want to advertise online without spending a fortune? Get a
blog.

If you're an Internet marketer, you need a blog, because:

* a blog helps your site to rank higher in the search
engines; and

* a blog expands your customer base.

Blogs are often called social marketing tools, because they
let you interact with your readers via comments and
permalinks (see the glossary below.)

What's a blog? Get up to speed here:

* http://www.blogger.com/tour_start.g

* http://en.wikipedia.org/wiki/Blogs

Let's look at five ways a blog helps you to market your
business.

One: A blog helps your site to rank higher in the search
engines

In 2003, when Google bought Pyra Labs, the company which
developed Blogger, the reaction was Huh? At the time, blogs
were seen by most as online journals, primarily maintained
by the demented and teenage girls.

How times change. In 2006, companies small and large are
using blogs to promote their businesses. This is because
Google and the other search engines love blogs because of
their constantly updated content.

Blog often, and you'll get more visitors and a good search
engine ranking.

Two: A blog expands your customer base - you'll reach
people you could reach in no other way

A blog helps you to reach people you can reach in no other
way because your frequent updates mean that you'll
automatically get niche visitors - those people who have no
clue about you or the product that you're selling, but who
happened to type in a search engine query that mentioned
words you used in a single post.

Those niche visitors can become buyers, and this means that
you don't need to struggle to get top listings in any
search engine. Write (or link to) quality content, and your
visitors will find you.

Three: A blog helps your site to differentiate itself

A blog is a form of stealth marketing. Therefore a blog
doesn't need to be about the products you're selling. A
blog can be about any topic that you're passionate about.
Blog about your passion, and mention - in passing - the
products you're selling. You can also link to them, but
don't bother selling heavily - that's not what a blog is
about.

Four: Like a diamond, a blog is forever

Although the most-visited blogs update often, some of them
several times a day, that doesn't mean that you have post
more often than you can fit into your schedule. Your
permalinks (see below) mean that since your blog items are
standalone pages, they're indexed by search engines in the
same way that any HTML or other page is indexed - your blog
items/pages will continue to bring traffic even if you
don't update very often.

Five: A blog attracts new opportunities

A blog makes your business visible. Your stealth marketing
efforts will attract the attention of people who may become
joint venture partners, or who will have other
opportunities for you.

The time and energy that you invest in your blog can bring
results beyond your wildest expectations. Create a blog -
it's your hardest-working, and most cost-effective online
marketing option.

GLOSSARY:
Blog = Web log.
Permalink = permanent link, an URL for a single blog post.
Comment = blogs have a comments section, where readers can
interact with the blogger and others.

**************************
Michael Murray is a 23-year old full-time Internet marketer
with Cerebral Palsy who lives in sunny Orlando Florida.
Finally! A Quick and Easy Way For YOU to Learn the Secrets
of Niche Advertising. These secrets will revolutionize your
online business plan by guiding highly targeted buyers to
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**************************
Today's Tip On the Opportunity worth checking

Join Shared Vision Network!

It is proven that communities provide excellent marketing
environment for growing business and learning as well. Now you
have the opportunity to join Shared Vision Network and give your
business the right professional boost.

What is the Shared Vision Network?
1. Shared Vision Network was formed to meet the challenges of the
successful entrepreneur. The company was founded in 1991 by Judy
Avila Foster; on the principal of improving the personal and
business lives of its communities, customers, and business
partners.

2. Shared Vision Network is a membership organization that supports
business owners to meet, network and share knowledge, products,
services and leads on the Internet and at live events. Members are
professional business entrepreneurs that want to contribute, as
well as benefit, from the Membership.

3. Member activities include Networking Events, Social Gatherings,
Fundraising for Local and National Charities, Shared Vision
Library, Shared Vision Health, and Educational Events with a
group of high-energy men and women who are making a positive
difference in our communities.

What are the benefits of Shared Vision Network?

Shared Vision Network is more than a website that is to be
used for posting, it's real communities. Each Shared Vision Network
community has a life of its own where members are encouraged
to use each others products or services, pass sales leads, share
industry expertise, meet at local networking events.....

Check it here and see how you can enhance your business by
joining and starting to use these valuable resources:
http://www.thecassiopeia.com/sharedvision.html


Today's Tip On the Book worth having

Dating Your Money!
Learn How to Build a Long-Lasting Relationship with Your Money
in 8 Easy Steps by Jennifer S. Wilkov

Most people want to make more money, try and work hard to get
a better lifestyle but don't care about the money they already earn
and property they already own. And in most cases, the trick is
in their relationship with money and in the way they manage their
money. Learn more here:
http://www.thecassiopeia.com/ImportantInfo1.html


Today's Tip On Software worth using

Forgetting What's in Your .pdf-Books? Get .Pdf Explorer!

PDF Explorer is a PDF file management software and image
extraction tool. It allows you to easily gather and add all
your .pdf documents to a database file, that displays an overview
of  Filename, Title, Subject, Author, Creator, Producer, Creation
Date, Modification Date and #Pages. You can then search through
all the files, view them, batch rename them and more. PDF Explorer
can also scan within ZIP, RAR and ACE compressed files.

It's definitely a very useful tool I use quite often.
You can download it free here:
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Note: PDF Explorer beta 1.5 for Windows 9x/ME/NT/2000/XP/2003


Today's Tip On Learning

Get Free Publicity for Your Home Business

You will definitely agree with me that your online business needs
constant publicity. However, how to do it? There are millions of
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So what now?

Visit Bill Stoller, a professional publicist and learn his simple
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Today's Useful Tip

Could Your Business Survive Without You?
Your Business Survival Kit - How to Prepare for the Worst
Learn how to prepare your business for survival in this FREE live
webcast!

Mark Joyner presents Derek Gehl, the past President of one
of the most successful Internet marketing communities on the Web
— The Internet Marketing Challenge Online Community. Under his
guidance, this community grew to over 5,000 paying members and
over 100,000 subscribers in just two years, generating profits
of $492,500.

More recently, Derek has played a key role in leading the
Internet Marketing Center through hyper-growth — and generating
$60 million in online sales. What was once a one-man operation
is now a thriving company with over 100 employees, generating
over $19,000,000 per year.

Not long ago, the Internet Marketing Center faced tragedy and
possible disaster in losing Corey Rudl. Fortunately, because
of particular structures put in place, Derek Gehl was able to take
control and continue it's legacy.

Learn more about how you can prepare for the worst too by clicking
the link below:
http://www.thecassiopeia.com/derekwebcast.html


Today's Special Tip

How Can You Boost Your Website Credibility?
Consult Stanford Guidelines for Web Credibility!

10 guidelines for building the credibility of a web site. These
guidelines are based on three years of research that included
over 4,500 people. Check it for yourself here:
http://www.webcredibility.org/guidelines/

*************************
One of the secrets of getting more done is to make a TO DO List
every day, keep it visible, and use it as a guide to action as
you go through the day.
Alan Lakein

*************************
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Pathway To Success
Published since 2000
Volume 6, Issue No 16, 30th July 2006
Publisher Irena Whitfield
iwhitfield@...
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Always bear in mind that your own resolution to succeed is more
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***************************
Hi,

Thanks for taking the time to answer my email. I've been reading
your ezine for a long time. I've always thought of you as
"Queen of the Net". Helping others whenever possible.
Thanks for helping me with the information.

Sincerely,
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Editorial:

Wonderful Publishing Sunday, my valued Readers!

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Have a profitable fortnight.


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Your Publisher

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***************************
Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 13th August 2006.

***************************
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Contents

   1. Today's Feature Article by Jim Edwards
   2. Today's Tip On Motivational Reading by Mike Brescia
   3. Subscribers' Corner by Anik Singal
   4. Today's Tip On the Opportunity worth checking
   5. Today's Tip On the Book worth having
   6. Today's Tip On Software worth using
   7. Today's Tip On Learning
   8. Today's Special promotional Tip
   9. Today's Useful Tip
  10. Today's Special Tip

Free Report Reveals How Anyone Can
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Today's Feature Article

Tracking and Testing - the Solution to Attracting More Visitors
Jim Edwards

Every serious online business owner eats, sleeps and breaths
targeted traffic to their website. They spend the most money and
time trying to attract first-time visitors to their sites in
hopes of generating new sales and subscribers. But, believe it
or not, it's easier to increase your income by simply selling
more of the visitors you already get than trying to chase down
more traffic.

The solution? Tracking & testing! Probably the most overlooked
and underutilized, but certainly the most powerful strategy for
increasing sales and opt-in subscriptions. If you spend any time
or money on advertising, you must start testing and tracking.
Simply put, "tracking" means you measure the effectiveness of
each individual advertising source you use to promote your
business.

For example, if you advertise in email newsletters, you should
know how effective each newsletter ad rates compared to all the
others in terms of sales and subscribers generated. This enables
you to know whether an ad makes or loses money. Testing means
you constantly look for ways to improve your ads in small,
incremental amounts that add up over time.

The most common (and effective) tests you can run are A-B split
tests, which pit two variables against each other to determine
which converts more lookers into buyers. Split testing headlines,
price points, and guarantee periods make, from my experience,
the best places to start testing.

The reason testing and tracking can double your profits (or more)
lies in the power of small, incremental improvements. Lets say,
for example, you decide to do a series of split tests on a
website that currently converts 1 in every 100 visitors (1%
conversion). You test, headline, price, guarantee and a payment
plan. If each of the 4 tests yields a .25% increase in
conversion, you would not see an increase in sales to 2% (4x.25%)
, but actually an increase to almost 2.5% since each improvement
builds on the last!

The most basic tool in testing and tracking revolves around the
use of advertising link tracker software. These tools measure
the number of clicks on individual advertisements (text links,
banners, pay-per-click ads, etc) and then measure sales or
subscriptions generated as a result.

You get two choices with link trackers: a hosted service or
software you install on your own server. A hosted service offers
the advantage of easy setup and use. Most of the time you just
sign up for the service, enter the link you want to track, get
your tracking code, and you're off to the races.

The disadvantage of a hosted service is that, if it gets abused,
using the URL of the service in your links can get your emails
blocked or your pages banned by search engines. The advantage of
hosting the software on your own server is that you maintain a
higher degree of technical control and can avoid the banning
issues. The main disadvantage of hosting it yourself involves
the fact that you really don't have anyone to call for help if
something goes wrong.

One of the most popular hosted link trackers online is
HyperTracker.com, though I've not used the service. My favorite
link tracker is actually part of an integrated e-commerce system
at http://www.MysiteSales.com. This service enables you to track
your sales and subscriptions made through the shopping cart.

Two options for software you install on your own server are
Dynatracker.com and ProAnalyzer.com. Both provide decent link
tracking, though no system I've tested provides 100% accurate
results. But, with that said, failure to test means you're
leaving money on the table by wasting visitors you could
otherwise convert to buyers with basic effort at improving your
sales messages.

********************************
Jim Edwards is a syndicated newspaper columnist and the author
of an amazing Special 2-Part FREE Report:
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         YOU Money!
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********************************
Today's Motivational Reading

HOCUS POCUS… It's All in Your Focus
(CHAPTER 21 of Today Is Your Day To Win)
Mike Brescia

TODAY'S EMPOWERING QUOTE:
Objects we ardently pursue bring little happiness when gained;
most of our pleasures come from unexpected sources.
Herbert Spencer

TODAY'S EMPOWERING QUESTION:
What can I notice right now that makes me smile?

TODAY'S FAST SESSION

I probably get more questions about the plain desire to be happy
than anything else.  Most people are miserable, generally.

And yes, it's horrible, but also avoidable.

I know... I was one of the biggest perpetrators of stinkin'
thinkin' you've ever met. But that simple, yet profound, shift,
when it comes over you - actually when you make it your objective
to change it - just puts a different shading on how you see nearly
every hour of your life...

Now, I'm NOT an advocate of ignoring huge challenges raining down
on you like hail.  Look 'em straight on, and be honest with yourself.
Everything you experience has a value to you, whether you believe
it or not.

Problems are always opportunities.  They can make you stronger.
But if you don't train your brain to view them as opportunities,
then they make you weaker.  And if you don't watch out, you can
drop down to a level where everything makes you frightened and
nervous.

Take heart.  Your competitors/opponents rarely make it through
all their own problems.  So you are blessed every day with many
chances to get further ahead.  If you live in a setting where
you don't think you compete, you're wrong...

You do compete... if not with someone else, then with yourself
to keep your moods regulated so that you can perform and respond
to situations properly.  You have forces that are in your daily
environment constantly working on ruining your moods and
wrecking your performance and your motivation.  The daily news,
other people... if you're an established debater, life's a
constant battle waiting to happen.

Your moods are primarily the result of what you focus on.

When I was in commissioned sales, in my car on the way to
appointments I would chant out loud, "I now command my
subconscious mind to give me the strength, the humor, the
brevity, the love, the persuasiveness... whatever it takes to
get (name) to like me and to see the value of my product and to
buy it today!"  I did this for up to 15 minutes straight...
before every call... for years.

And I closed around 95% of my appointments.  Ask any salesperson
you know or meet if it's possible to close 95% of their calls.

They'll say it's impossible.

In my industry, it was impossible too, but I did it.

Why?

Because when I walked in the door after chanting my mantra for
15 minutes, every fiber of my being was focused on helping this
other person.  No other thoughts entered my mind. I would not
allow them to deter my focus.  When you're in front of someone
who seems to be completely tuned into what you need and want,
you almost instantly like him or her...

And we buy from and are persuaded easier by people we like.

That practice helped me become the top sales executive in the
world in that industry.

Big lesson coming up...

Put that same kind of focus on looking for things to lighten
your mental load, to make you smile, to help you appreciate the
little things that other people do (not just for you).  If you
do, you'll feel awesome.  I promise.

It's impossible to fail at this.

Keep today's empowering question in your mind all day. You'll
get answers.  And you'll feel cleansed. Lighter. Loved.

Guaranteed.

********************************
What if you had the same minute-by-minute thoughts as the super
successful? Mike Brescia has developed the ultimate mental
conditioning programs that can help anyone wipe out intense
fears and enjoy huge successes in all areas of life.
Get the full book free here:
http://www.thecassiopeia.com/SuccessReports/ThinkRightNow.html

********************************
If you like our Ezine, please rate it at the Cumuli Ezine Finder
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Subscribers' Corner

3 Sources of Content All Affiliates Should Use...
Anik Singal

As an affiliate, it's critical that you have a website,  though
this is usually not the hardest.  The bigger  challenge is that
your website needs to get traffic! So,  how do you get traffic?

There is absolutely no question that the best form of traffic is
search engine traffic. Search engines can deliver highly
targeted traffic that is absolutely free.

The catch?

Well, how do you get search engines to give you traffic in the
first place? How do you convince a robotic spider that your
website deserves their attention?

One word: Content

Search engines have one primary goal: To serve their visitors
with quality content targeted to what their visitor is looking
for. A search engine is going to do anything in their power to
rank websites based on what think is relevant.

So, in the end, your real job is to find a way to convince the
search engines that your website is better suited for a topic
than another website.  In other words you need to better
optimize your website for a given keyword that another website.

All in all this means that your website needs content and with
each passing day the amount of content your website needs will
be increasing. As more websites compete, the search engines are
looking for more and more content on your website.

Search engines are giving more credibility, hence traffic, to
larger websites with more updated content. They figure that if a
website has lots of pages that are constantly updated, it is a
more credible website. So, how does the little guy, an affiliate,
compete and keep their website on the top?

3 Sources of Fast and Credible Content

1. Article Directories

Many argue that article directories are bad places to get
articles from because of the ?duplicate content? penalty that
search engines may throw at you. However, what they do not
realize is that search engines penalize duplicated PAGES, not
content: there is a difference.

This means that search engines are looking for duplicate HTML
rather than duplicate articles. Common sense dictates that
certain articles and press releases may end up in multiple
places on the Internet.  This has been happening since the
beginning of the Internet.

However, if HTML is duplicated, then the search engines know
that someone is trying to trick them.

Feel free to grab articles from directories, just make sure that
you are plugging these articles into your own unique HTML files:
create your own custom templates.

2. Blogs

Blogs have become extremely powerful lately, search engines are
devouring them. Why? Well blogs are short for web log, an
Internet based journal. Just the title automatically indicates
that the blog will be consistently updated.

Blogs are also very clean and simple HTML with easy to follow
navigation for search engines. If you have not yet, it is a wise
decision to launch a blog on your own website.

3. Product Reviews/Information

Many affiliates who sell physical products or have websites that
sell hundreds or thousands of websites argue that they cannot
possibly write articles to promote all the products.

So, how do you have meaningful pages of ?content? if you sell
lots of products and writing articles is too difficult?

Write product reviews or copy/paste information on that product.

If you ever search for an electronic item in the search engines,
you?ll find that the top ranking sites are not always articles
but are typically just websites that sell that product. Some of
them have reviews of the product and others just have copied and
pasted information from the company.

So, a fast way to get content is to simply borrow technical
specs and reviews on the product. But remember, put these into
your own template (since it is repeated content).

There you have it, 3 sources for fast content to help you fill
your website with many pages that search engines can index and
then refer traffic to.

**************************
This article has been authored by Anik Singal, an extremely
successful and young Internet entrepreneur and affiliate marketing
consultant. Anik has developed his own affiliate marketing system
that helped him earn over $10,466 in 60 days.
Enroll in his FREE course today...
http://www.thecassiopeia.com/SuccessTools/AffiliateClassroom.html

**************************
Today's Tip On the Opportunity worth checking

Mark Joyner and Marlon Sanders present:
After 12 Years, Mark and Marlon reveal their single most important
traffic and conversion tactic.

Here's a sample of what you'll learn:

- Mark's single most important traffic building tactic. Based on
this tactic alone Mark was able to pull visitors out of thin air
and send his servers into melt-down. His programmers had to
build special proprietary "server clusters" to handle the
massive hoards of traffic Mark was able to generate.

- Mark's single most important conversion tactic. This is the
single element that took Mark's company from a small one-man
operation to a massive multi-million dollar a year enterprise
with 45 employees and customers in every Internet-connected
country on the planet.

- Marlon's single most important traffic tactic. You may know
this one, but you don't know it like Marlon does. He has so many
vital "tweaks and tips" for this method that if anyone else is
doing it, you couldn't even say it's the same thing.

- Marlon's single most important conversion tactic. Chances are,
you're not doing this, you haven't thought of doing it, and you
probably wouldn't know the first place to begin. Marlon will
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Today's Tip On the Books worth having

Learn the Power of An Hour!
Business and Life Mastery in One Hour A Week
What would it mean to you if you could accomplish every meaningful
thing you've wanted in life or business in one hour?

The Publisher says: Nearly everyone has significant goals they'd
like to achieve but few can stay the course in a focused way to
achieve success. Dave Lakhani says that the key to gaining this
focus is in "the power of an hour." By changing the belief of
what can be accomplished in an hour, readers will restructure
their thinking around the possibility of the hour time block to
achieve more focus and personal success. The Power of an Hour is
broken down into single chapters or "focus areas" that the
reader can implement over the course of a week, covering one
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Traffic-Supercharger is a system we created that will
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As an example, if your product keyword is something like "toner"
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Traffic-Supercharger will then automatically create a separate
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So now instead of having to rely only on the few web pages
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Today's Tip On Learning

7 Steps to Increase Sales Conversion:
Engagement - Applying Relevancy

In  general, most organizations spend more time and money
promoting their websites through acquisition channels such as
search, e-mail or affiliate marketing than they do optimizing
existing conversion rates.

Because increasing website conversion is one of the most
effective ways to increase profitability at the visitor level,
knowing how to measure and improve conversion is essential. The
Omniture experts have created this special report that will help
you:

1. Identify Conversion Goals
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6. Enhance Shopping Cart / Lead Capture Process
7. Test, Measure, and Refine

In this report, you will learn how to apply the specific details
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The report discusses both principles and specific best practices
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*************************
A man carries his success or his failure with him.
It does not depend on outside conditions.
Ralph Waldo Trine

*************************
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Pathway To Success
Published since 2000
Volume 6, Issue No 15, 16th July 2006
Publisher Irena Whitfield
iwhitfield@...
http://www.thecassiopeia.com
Subscriber Count: 138,500+


The key to motivation is motive.
Roger Merrill

With 'Pathway To Success' you are receiving only top information,
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Hi,

Thanks for taking the time to answer my email. I've been reading
your ezine for a long time. I've always thought of you as
"Queen of the Net". Helping others whenever possible.
Thanks for helping me with the information.

Sincerely,
Matt

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2. Paid Surveys: Tips to Work From Home and Make Secondary Income
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Editorial:

Happy Publishing Sunday, my precious Readers!

Today I would like to remind you that Jason James just launched
UNCUT! Internet Marketing, a series of videos with some of the
most valuable information on how to succeed at Internet marketing.
If you are you tired of reading books, tired of the same old
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Enjoy and profit from Today's articles, resources and our Sponsor
offers. Have a profitable fortnight before I talk to you again.


Sincerely,


Irena Whitfield
Your Publisher

P.S.: Just published... The New Age Work At Home Plan:
Internet Based Financial Independence in Simple 10 Steps
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Publishing dates
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Next Issue is supposed on 30th July 2006.

***************************
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Contents

   1. Today's Feature Article by Jay Conrad Levinson
   2. Today's Tip On Motivational Reading by Jim Edwards
   3. Subscribers' Corner by Abe Cherian
   4. Today's Tip On the Opportunity worth checking
   5. Today's Tip On the Book worth having
   6. Today's Tip On Software worth using
   7. Today's Tip On Learning
   8. Today's Special promotional Tip
   9. Today's Useful Tip
  10. Today's Special Tip


Today's Feature Article

100 Guerrilla Marketing Weapons
Jay Conrad Levinson

Your marketing arsenal can be much more potent than it is right
now, and it won't even require much of an investment.

Ask the average business owner what marketing is and you'll be
told that it's advertising. Guerrillas know that this is
nonsense. Advertising is only one weapon of marketing. How many
weapons are most business owners aware of? Maybe five or ten.
How many do they use? Possibly three. But guerrillas are aware
of a full 100 guerrilla marketing weapons and make use of about
40 of them. More than half of the weapons are free! Here,
because this course wants you to be as lethal as possible, are
ALL 100 weapons.

I present them in no particular rank or order because there's a
100-way tie for first place. Still, you will come across a few
weapons that deserve red neon asterisks inside your head. Your
job now as a business owner is to do what you can to use as many
weapons as possible. Okay?

Read all of them free here:
http://www.thecassiopeia.com/WebLions/Pathway/GuerrillaWeapons.html

********************************
Today's Motivational Reading

Increase Sales By Flying Under Your Prospects' "Radar Defenses"
Jim Edwards

How do you persuade someone to do what you want them to do?

A whole world of marketing exists around us trying to do that
every minute of the day. Do you even notice it anymore or, like
your prospects, have you subconsciously set up a system of
"radar defenses" against the daily bombardment of marketing
messages?

Take a minute and count up the advertising methods which fight
for your attention (and money) every day. Just the basic list
includes:

· Yellow page ads

· Newspaper and magazine ads

· Postcards, catalogs, and direct mail circulars in your "snail
   mail" box

· Radio pitches interrupting the flow of your favorite songs

· TV ads - about 20 minutes worth per hour now

· Hundreds of storefronts, "mega" malls, and strip malls

· Highway billboards by the thousands

· Circulars hung on your doorknob

· Illegal signs on stop signs and telephone poles

· Legitimate email messages

· Spam email or UCE (unsolicited commercial email)

Just these 11 sources can overwhelm your brain with marketing
messages. Like trapped rats, people develop defenses against
this never-ending onslaught. They throw up a wall or a "radar
defense" that goes into action the minute they smell a "pitch"
or a sales job. Don't blame them... We all do it!

So how can you, as an online merchant or affiliate marketer, get
around this psychological wall against the constant sales and
marketing messages?

Well, the answer does NOT lie in hitting people with more
frequent and obnoxious advertising or sly, sneaky tactics. You
might get them to trust you for a minute, but it will backfire
in the long run.

You must do two things instead:

1. First, you must establish credibility for yourself and your
    business as an expert in your field or "niche" market.

2. Second, you must reduce your prospect's fears about doing
    business with you.

Doing these two things will get you past their defenses and
allow you the opportunity to persuade them to buy your product.

So how do you accomplish these two "simple" things?

What will win someone's attention, raise your credibility, and
lower their fear factor all at the same time? The one-word
answer really applies to most everyone.

Trust!

If you, as the marketer, can get behind their defenses with
information which makes them trust you, then that credibility
will carry over into a sale much of the time.

How can you get this credibility quickly?

Well, take this next fact as online marketing "gospel," for many,
many people have proven its effectiveness.

Fact: Publishing and promoting with free articles gives you one
of the most powerful opportunities available to tip the buyer's
credibility scale in your favor.

How can I prove this works?

Quite easily actually! Take a break from reading this and go
check out a newspaper or magazine for a minute.

Which do you trust more, the ads or the articles? Most people
will choose the articles hands down. Why? Because the articles
don't try to "sell" you anything. Instead, they hand out useful
information for educational or other practical purposes.

Most of us grew up in a culture which says we can believe and "
trust" what appears in the standard "news" or "information"
format. In other words, if it appears in print, then we can
believe and trust the author.

So go ahead! Use this lifetime of conditioning to your advantage
in selling your products and services!

Very few things will create an atmosphere of trust and
confidence in people as reading one of your articles on a
subject that greatly interests them. It shows you know your
business. It also demonstrates you will do more than just try to
"sell" them something.

Publishing articles literally lets you fly under their
advertising "radar defenses" by establishing trust and
credibility.

So remember these points when deciding whether or not to use
articles to promote your business:

1. Few things create as much trust and confidence in the minds
    of potential customers as reading an article you wrote on a
    subject which specifically and intensely interests them.

2. Articles establish credibility quickly because, right or
    wrong, we've all been trained to trust the "news."

3. An article, or series of articles, will differentiate you
    from the competition, who bombard people with nothing but sales
    messages and "pitches" while providing little useful content.

4. Providing content-rich, non-sales-oriented articles will also
    help build and solidify your relationship with existing
    customers so they give you repeat business... and also help you
    attract new customers and subscribers who find your approach
    a refreshing change to what they're used to getting from your
    competitors!

********************************
Jim Edwards is a syndicated newspaper columnist and the author
of an amazing Special 2-Part FREE Report:
Part 1: The Biggest Lie Ever Told Online!
         Here's the "whopper" you've been fed for years and what
         to do about it.
Part 2: The Fastest Way To Build A Huge Opt-In List and Have
         Super-Affiliates Climbing All Over Themselves To Make
         YOU Money!
PLUS: Free eBook Mini-Course: How to Write and profit from yur
own eBook... while you're still young enough to enjoy it: it's
a 4-part email course.

Click Here Now to Get It:
http://www.thecassiopeia.com/specialcourse.html

********************************
If you like our Ezine, please rate it at the Cumuli Ezine Finder
http://www.cumuli.com/ezines/vte.html?ez=pathto
********************************

Subscribers' Corner

The Art of Becoming Wealthy
Abe Cherian

The concept behind any form of wealth is creating income. Are
you satisfied with your current income? Probably not. Have you
ever wondered why this is so? A typical case, shared often at
seminars, is that of a person who has constant challenges with
money but disapproves of accumulating wealth, implying that it
is dirty and that it spoils and changes people.

Further, this person is uncomfortable with people in business
who have more money and yet he or she can't succeed. What should
such a person do? Clearly this person is carrying around a
mental image that says: "If you have much money, you'll be
ruined by it and you don't want that. So, it is better to remain
poor than seek wealth." The consequence of such thinking is, not
surprisingly, a lack of money.

Get rid of these thoughts if you want to be wealthy someday. The
Law of Income says that wealth is first created in the mind. A
Wealthy Self-Image People who can't imagine themselves wealthy
are not yet mature enough to become wealthy.

Everything begins in the mind as a thought - life is a game that
is directed from between your ears. If you can't "see" yourself
with money, then your subconscious still doesn't have a clear
picture of how to act and therefore cannot help you get there.

In fact, whatever picture you hold of yourself in your
subconscious mind is the person your mind is busy ensuring you
are. If your self-image is one of a poor person or someone "
struggling to get ahead," then that is who you will be. Make
sure you create and nurse positive pictures of yourself.

Why You Are Not Wealthy Today? There are two reasons that you
don't have as much money today as you desire:

1. You didn't think about or plan for today before it arrived.
Had you been more aware, then, that you would always need money
and acted on that awareness in the past, you would be wealthier
today than you are right now. Why? Because, you would have
intentionally saved money, perhaps even by making small
sacrifices over the years or invested money. Even small amounts,
and would therefore have more money today than you currently
have.

Make a list of your expenses for one month; you'll quickly
discover how many unnecessary things you buy and how much you
could therefore set-aside for tomorrow. If you want to free
yourself from financial troubles, then start putting a portion
of your money into a special account.

2. The work you have now isn't bringing in enough money. There
are many ways to increase, even maximize, the financial and non-
monetary rewards you earn from your job. Ridding Your Path of
Obstacles The unfavorable financial situation you are in usually
comes from a very specific challenge.

Those who do not have money have usually been taught to believe
that money is dirty or that it can't be earned in an honest way.
So how will you find your fortune, if your subconscious is being
fed with things like, "All rich people are dishonest and I don't
want to be like that."? What follows is clear, perhaps you
believe that money changes, even spoils people.

If you hold this to be true, wealth will elude you. You have to
be clear about the following fact: "Money itself doesn't mean
anything - it's just a piece of paper, a tool that can be used
to trade for material goods." Money is a "stand-in" for the
things you want to buy. Does this mean that all the things you
buy are bad and rotten? If that's true, why do people desire new
cars? Imagine your job pays you "in cars" instead of money -
would you say now that cars are bad and rotten?

**************************
Abe Cherian is the founder of Multiple Stream Media, a company
that helps online businesses find new prospects and clients, who
are anxious to grow their business fast, and without spending a
fortune in marketing and automation.
http://www.freehomebusinesstips.com

**************************

Today's Tip On the Opportunity worth checking

Need sales? Are you fed up of wasting your money on companies
that don't deliver? Want someone to help market your site and pay
them on results only?

Get delivered high converting ultra targeted sales from the major
search engines and only pay on results. If you don't get a 100,000$
within 4 months don't pay a cent.

All you need is a web site. Any web site qualifies for this `pay
on results' service.

I believe this is a great opportunity worth trying: very low risk
compared to other ventures.

For more information, please click below:
http://www.thecassiopeia.com/MTTProject.html


Today's Tip On the Books worth having

Blogging With the Midas Touch!
If you haven't started your blog yet or don't know how to make
profit blogging, then Get the Ultimate Beginner's Guide To Starting
A Wildly Profitable Blog In 7 Minutes Or Less!
published by Midas Touch Marketing

Learn how blogging can help your business and much more...
94 pages of excellent information even if you're not so beginning.
You can download free here:
http://www.thecassiopeia.com/WebLions/midasblog.zip

Today's Tip On Software worth using

Simple Article Page Machine!

You can turn any Text Article Into A Search Engine Friendly Web
Page In Seconds! NO HTML KNOWLEDGE REQUIRED!

This useful software quickly converts your text into a simple
HTML page you can either use as is or as a basic template on
which you can work further. You will receive it with Master
Resell Rights. Download it free here:
http://www.thecassiopeia.com/WebLions/APMSetup.zip

Or you can learn more here, check a sample page:
http://www.thecassiopeia.com/WebLions/Pathway/Resources/ArticlePageMac
hine.html

Today's Tip On Learning

Hate All the Get-rich-quick Junk? Want a Real Way to Make Money?
Become Part of a Test Group to Try a No-Brainer, Proven, Foolproof
15-Day Plan to Make at Least $1,000.00?

Why Only $1,000? Let's cut the nonsense. I won't promise you
'millions'. I won't promise you 'overnight riches'. I won't
promise you 'instant wealth' without lifting a single finger.
Let's be honest: that's just plain nonsense.

If you want professional guidance that's easy, proven and realistic,
I will show you how to make $1,000 in only 15 days even if you're
just starting out and don't know a mouse from a rat! You can go on
from there to make as much as you want.

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Today's Promotional Tip

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Today's Special Tip

1) Give a Gift of a Tree!
Arrange for your gift tree to be planted in the State or listed
Country of your choice. Each Tree Givers' gift tree supplements
the natural resources of our Earth and brings life and beauty
to the countryside!

Don't wait: I am a big tree friend and would like to invite you
to pick up the right occasion or person and give a tree:
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Fill out the online application to see if you qualify for a car
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*************************
Problem handling: Anyone can see a forest fire.
Skill lies in sniffing the first smoke.
Robert Heinlein

*************************
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If you enjoy this Pathway Issue and find it useful, you can
support Pathway by clicking and sending your donation here:
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************************************************
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************************************************
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============================================

Pathway To Success
Published since 2000
Volume 6, Issue No 14, 2nd July 2006
Publisher Irena Whitfield
iwhitfield@...
http://www.thecassiopeia.com
Subscriber Count: 138,500+


Things which matter most must never be at the mercy of things
which matter least.
Johann Wolfgang Goethe


With 'Pathway To Success' you are receiving only top information,
reliable and proven resources, never anything just to make
a couple of dollars at your expense. However, to make full use
of the resources, get fast ahead of your competition and have your
business and profits grow, you should read, apply and follow
the information you receive.

Don't forget to collect your Bonuses at:
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One more Bonus:
77 Questions & Answers to Ezine Success: the Ultimate Ezine
Publishing Manual:
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Read the Current Issue Online at:
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To be sure you get every Issue on time, please download and
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To read every news from Pathway To Success Ezine Portal at once,
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Note: there were several problems lately but now everything is
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NEW! Starting now you can read the full Issue online on your Yahoo.
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Today's Issue in a zipped .pdf file
(contains Special Free Reading Bonus!):
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HOT! Pathway To Success Ezine Desktop: Full Issues incl Full
Archives, Subscriber Corner incl the full Archives and much more.
PLUS the Desktop also contains all the puzzles and related marketing
gems, free reading  Bonuses, and more... PLUS a special email
report for 2006. You can download it free here:
http://www.thecassiopeia.com/WebLions/PTS.html

Notes:
1. To prove you have the authorized Version, you will need this
password: bYAB70H4S7cjD5Q0pU22

2. You can learn more and see some screenshots here:
http://www.thecassiopeia.com/WebLions/Pathway/SpecialGift4.html

3. Instructions: download, unzip, (if not automatic) double
click the file, it installs and you will find Pathway in StartUp
Toolbar under Programs to open. To access the 2006 Email Report,
please go to Pathway To Success Ezine folder on your hard drive
where you installed Pathway. You can uninstall any time; it
doesn't leave any trails.

Special: Get Insider Tips 4, Volume 5: Subscribers' Articles,
Motivational Reading and 26 Free Reading Bonuses published
in Pathway To Success Ezine in 2005. Check the contents here:
http://www.thecassiopeia.com/Portal/InsiderTips4.html

You can download free here:
http://www.thecassiopeia.com/WebLions/InsiderTips4.html

***************************
Hi,

Thanks for taking the time to answer my email. I've been reading
your ezine for a long time. I've always thought of you as
"Queen of the Net". Helping others whenever possible.
Thanks for helping me with the information.

Sincerely,
Matt

***************************
What's New:
Subscriber Corner Articles. Recent Articles on 1st July 2006:
1. How to advertise your home based business
2. Paid Surveys: Tips to Work From Home and Make Secondary Income
http://www.thecassiopeia.com/SubscriberCorner/

The online 1-page Version, showing Pathway To Success
publishing dates plus Archives is at:
http://www.thecassiopeia.com/WebLions/Pathway/2006Calendar.html

HOT: 2006 Motivational Calendar containing 13 puzzles and 13
special free gifts. You can download it here:
http://www.thecassiopeia.com/WebLions/2006Calendar.html

Listen to Online Radio Regularly; a new Top show every
Saturday at:
http://www.thecassiopeia.com/WebLions/Pathway/0614Tips.html

Reminders:
It's not too often that a true win/win deal comes around,
so when it does... I want to make sure you know about it. Now you
can get an Internet marketing "Master Course" and A HUGE package
of 249 (Yes 249) Step-by-step "HOW TO" videos worth $397 Free.
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Watch TV, Anytime You Want: Get SATELLITE TV for PC!
Why pay over $90.00 a month for Cable or Satellite TV services?
Download an extra TV now! Over 2000 STATIONS on your PC or Laptop
for free! Get it here:
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New Additions: theCassiopeia.com recommends top Internet items
for both: your use and profit in a new Version:
http://www.thecassiopeia.com/theCassiRecommends.html

HOT! Home Based Business Watch
http://www.thecassiopeia.com/HomeBasedBusinessWatch.php

You can download it free as a .zip file and give it away
as a Bonus to your audience:
http://www.thecassiopeia.com/WebLions/HomeBasedBusinessWatch.html

Mega Department Store: Get paid to purchase items you
have to buy anyway, receive discounts, vouchers, coupons, bonuses,
gifts,... and much more. See for yourself:
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Editorial:

Happy Independence Day, my valued Readers in the Usa and wonderful
Publishing Sunday to my valued Readers in all the other countries!

Pathway has subscribers in 78 countries, so we are quite an
international community :-) which is excellent. Thank you for
your loyalty.

Today I have a special reminder for you: James Martell releases
the 3rd Edition of his popular Affiliate Marketers Handbook - 2006,
breathing new life into Natural Search for those struggling
for a way back to the Top of the Google Search Results.

James is providing his Third Edition to 2002 and 2005 Handbook
Owners for FREE or at a Discounted Rate for a Limited Time Only.
Grab this opportunity and really learn how to succeed with
affiliate programs. There are millions of rubbish documents and
super-duper mega useless packs but James' Handbook is one
of the best around.

The Third Edition contains 21 revisited points, 7 additional
points, and 13 new points – in other words, the full training
from 2002, the additional information added in early 2005, and
all the UPDATES from January 2005 to March 2006 have been fully
integrated into a logically flowing document.

But, that's not all. James also includes 250+ screenshots and
numerous video tutorials that, when combined with the nearly
400 pages of expertly organized information, ensures readers get
a tight grasp of everything needed to join James in the arena
of successful affiliate marketers.

You can check it all for yourself here:
http://www.thecassiopeia.com/affihandbook2006.html

Enjoy Today's Articles, Tips and Sponsors' offers and have a
profitable fortnight before I talk to you again.


Sincerely,


Irena Whitfield
Your Publisher

P.S.: A question to answer: a quick answer to a question I
receive the most often: Which of the packages, training mega
packs shall I pick up to succeed, to establish an online income?

Answer: I don't recommend you buy everything you see and are
manipulated into purchasing. Compare and pick up one, quality
item covering each topic you need advice on that will move your
business in the direction you wish and really study it and apply
what you learn, test and watch results and then, move on.

The more material you gather the less you study and apply and
only lose focus and track and, of course, you will get no results.

P.S.S.: Here you can find answers to the basic questions you may
have related to Pathway, incl organizational items, article and
ad guidelines and submissions, communication with me,...:
http://www.thecassiopeia.com/WebLions/Pathway/QAndA.html

P.S.S.S.: If you don't get Pathway properly, it's definitely your
ISP filters. I publish exactly on the dates shown in our Calendar.
In case you don't get an Issue, please visit the below main Pathway
URL and read it online. Also, please let me know. Thank you.
http://www.thecassiopeia.com/WebLions/Pathway/

Or by autoresponders:
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delivers this Issue only

- mailto:pathwaytosuccess@...
automatic delivery, starts with No 10
Both contain free reading Bonuses.

P.S.S.S:
Permanent Special Sales Bonus:
Hidden Secrets of the Wealthy by By Richard M. Krawczyk, Ph.D.,
America's Financial Fitness Trainer. The eBook comes with FREE
Reprint and Resell Rights

Note: How to claim your sales Bonus?
Any purchase from one of my websites qualifies you for the Bonus.
It's sufficient to send me your purchase receipt to
sales@... and put 'Sales Bonus' in the Subject line.

Today's Special Free Reading Bonus:
41 Lord and Thomas Creeds: wisdom and witty reading. Definitely
worth your time. Download free here:
http://www.thecassiopeia.com/WebLions/LordAndThomasCreeds.zip

***************************
Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 16th July 2006.

***************************
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Download this F-R-E-E report and learn how to create your own
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Contents

   1. Today's Feature Article by Freelance Job Exchange
   2. Today's Tip On Motivational Reading by Mary Calvagna
   3. Subscribers' Corner by Kevin Bidwell
   4. Today's Tip On the Opportunity worth checking
   5. Today's Tip On the Book worth having
   6. Today's Tip On Software worth using
   7. Today's Tip On Learning
   8. Today's Special promotional Tip
   9. Today's Useful Tip
  10. Today's Special Tip


Today's Feature Article

How to Start a Freelance Career
Freelance Job Exchange

Work at Home and Earn an Excellent Income

Imagine being able to work from your own home, doing a job you
love, and getting paid handsomely for doing it. Wouldn't that be
great?

Well, the good news is that this is not just a fantasy. It is a
prospect that is well within your reach. Today, millions of
people worldwide have established highly-successful careers as
freelance professionals. Writers, designers, programmers and
many other home-based consultants have discovered that
freelancing offers the perfect combination of freedom,
creativity, flexibility and profitability.

So do you need years of experience and fantastic qualifications
to join these lucky people? Not at all. You just need a skill
that you can offer to potential clients, and the willingness to
learn how to run a home-based business.

Of course, the biggest challenge for new freelancers is finding
enough work to justify giving up a day job. How can you be sure
that you will keep yourself busy with lucrative work? This used
to be a concern, but thanks to the advent of the Internet,
things are now much easier.

Now there are a number of job sites dedicated to helping
freelancers find work and stay busy. Freelance Work Exchange,
for example, brings you hundreds of fresh freelance jobs like
these:

Write for Discussion Boards: $1200 per week, plus bonus
A writer is needed for an ongoing writing project. You will need
to write copy to stimulate others into joining the discussion
board. The writer needs to actively encourage regular and
meaningful debate on the relevant discussion board, with some
moderating of the content. You must have solid writing skills
and good ideas.

Administer a Web Business from Home: $4000 per month
A successful e-commerce venture is seeking a part-time virtual
assistant to act as a home-based office manager. You will deal
with email correspondence, update site content and deal with
general admin issues. You should have your own computer and
Internet access.

Transcribe Author's Notes: $80 per hour, flexible working...
A publishing company is seeking a freelance with an eye for
detail to transcribe authors' notes and recordings for a range
of ongoing projects. You must have a good grasp of English, be
able to edit content into readable form, and be able to submit
work from home by email.

You can sign up for a trial subscription for just $2.95, and get
instant access to all the projects in the jobs database. So if
you would like to get started on the road to freelance success
right now, click here to sign up today.
http://www.thecassiopeia.com/ProfitOpportunities/FreeLanceOpps.html

********************************
Today's Motivational Reading

Tips for Reducing Stress in Your Life
Mary Calvagna

Stress— we've all felt it at one time or another. But many
people feel stress often; some even feel it as a part of their
daily lives. Stress has been implicated as a possible cause
of—or at least exacerbating some of the symptoms of—numerous
conditions, including coronary artery disease, stroke, immune
disorders, gastrointestinal problems such as irritable bowel
syndrome and inflammatory bowel disease, eating problems,
diabetes, sleep disturbances, and sexual reproduction
dysfunction. Learning to reduce your stress levels can help you
live happier, healthier, and maybe even longer.

The National Mental Health Association offers the following tips
for reducing or controlling stress:

Be realistic. Don't take on everything; learn to say no. Set
realistic goals for yourself. If you are feeling overwhelmed,
try eliminating an activity that is not absolutely necessary.
Ask yourself, "What really needs to be done? Is the deadline
realistic?" No one is perfect, so do not expect perfection from
yourself or others. And ask for help if you need it.

Meditate. It only takes about 10–20 minutes to get a benefit
from meditating. These few moments of quiet reflection may bring
relief from stress as well as increase your tolerance to it. And
it is simple to do: sit quietly, listen to peaceful music, relax,
and try and think of pleasant things or think of nothing.

Visualize. Take a moment to picture how you can manage a
stressful situation more calmly and successfully. This can work
with just about anything, whether it is an important
presentation at work or moving to a new place or taking an exam.
A visual rehearsal can boost self-confidence and help you have a
more positive attitude toward a difficult task.

Take one thing at a time. When you start to feel overwhelmed,
try taking one task at a time. Make a list of things you need to
do. Put the most urgent task at the top. Once you have
accomplished it, cross it off and move on to the next one. The
positive feeling of crossing things off can help keep you
motivated.

Exercise. Regular exercise is a great way to reduce stress, and
it benefits the body as well as the mind. Just 20–30 minutes of
physical activity a day can do the trick.

Get involved in hobbies. Take a break from the stressors of life
and do something you really enjoy. Try gardening, painting, or
reading. Schedule time to indulge your interests.

Practice a healthful lifestyle. Eating healthfully will make a
difference. Avoiding things like smoking, excessive alcohol, and
caffeine will help as well. Make sure you get adequate rest and
exercise, and that you balance work and play.

Share your feelings. Talking about things can help you feel
better. A conversation with someone can help you relax. And
listening to someone else can take the focus off of
yourself—something we all need to do every now and then. Stay in
touch with your family and friends; don't try to cope alone.

Give in occasionally. You don't always have to be right. Be
flexible. Be willing to compromise. If you do, others may meet
you halfway. If you know you are right, stand your ground. But
be calm and rational. And listen and make allowances for other's
opinions.

Go easy with criticism. When you expect too much from yourself
or others, you may end up feeling frustrated, let down, and
disappointed. Remember that each person is unique and everyone,
including yourself, has shortcomings. But each person also has
many beautiful qualities to share with the world.

********************************
Mary Calvagna, MS, is a freelance health writer who holds
a Master's degree in Nutrition Communication from Tufts University.
She has written on a variety of health, disease, and nutrition
topics for both print and online sources. Resources:
National Institute of Mental Health http://www.nimh.nih.gov/
National Mental Health Association http://www.nmha.org/

********************************
If you like our Ezine, please rate it at the Cumuli Ezine Finder
http://www.cumuli.com/ezines/vte.html?ez=pathto
********************************

Subscribers' Corner

12 Ways to Make Money Online
Kevin Bidwell

Many people think of web business in a single dimension. They
only see their business as selling an eBook. Or drop shipping.
Or selling software.

The reality is there are many ways to make money from (monetize)
a website. Here are my top 12:

1. You can create an eBook product.

This can be easily automated, meaning that once this site is up
your daily routine would be marketing and answering minimal
customer service emails. The entire order process can be
completely automated.

2. You can create a digital tutorial product.

Again, this can be easily automated, meaning that once this site
is up your daily routine would be marketing and answering
minimal customer service emails. The entire order process can be
completely automated.

3. You can create a software product.

Easily automated as well, meaning that once this site is up your
daily routine would be marketing and answering minimal customer
service emails. The entire order process can be completely
automated.

4. You can sell a "hard good" you purchase wholesale (or
manufacture) then sell at retail.

This requires you to purchase the product before-hand and
fulfill orders yourself. You would spend days filling orders,
managing shipping and returns, marketing.

5. You can sell a "hard good" as a drop-shipped product.

A "drop shipped" product is a hard good that a manufacturer
ships directly for you to the customer. You collect the retail
price on your website, forward the order to your manufacturer
along with the shipping and wholesale price and keep the
difference.

Similar to #4, you will have to spend some time fulfilling
orders, but the time consuming task of shipping is done by your
manufacturer.

6. You can sell advertising.

For a high demand market niche this can produce solid revenue.
Ad sales can be done by an outside agency, you can sell them
yourself and/or you can use services like Google Adsense or
Traffic Showcase to provide ads for you.

Here you can generate a nice income with a "hands-off" site
provided you can position yourself well in a market place. Solid
demand coupled with good search engine position can give you a
good deal of time freedom.

7. You can sell affiliate products.

If you have a solid search-engine position, this one can be run
much like an advertising site. If you don't have solid SE
position, then you would spend your time creating and sending a
newsletter, writing articles and generating traffic to your site.

8. You can promote an opportunity (like Multi-Level Marketing, etc.)

The key ingredient here is building a huge opportunity seeker
list. Your best time is spent generating new leads and
cultivating them into a paid down line. There are many online
"training" programs that can automate training, but marketing to
get the new leads is how your time would be used.

9. You can generate leads (to sell wholesale or to plug into an
opportunity site)

If you are wanting to promote an opportunity site, then this
goes hand-in-hand. The time here is spent getting people to the
lead generation site and getting them into your "system."

10. You can sell a service.

If the service you provide can be completely or almost
completely automated, then you would spend your time marketing
your site. Keep in mind, however, that if you are offering a
"physical service"—like proofreading or carpet cleaning—you will
need to spend a significant amount of time actually providing
the service.

11. You can run a subscription site.

Subscription sites are a great way to go for a solid, recurring
income. Keep in mind you will have to be constantly updating the
content in order to retain members. Your time beyond that will
be spent marketing your site.

12. You can use a combination of the above.

Obviously there are many online businesses using a combination
of two or more of the above.

The big question you need to answer when it comes to choosing a
monetization model for your own business is lifestyle—how much
you want to work (if at all), how much money you want to make,
what things you enjoy doing.

Choose the monetization model that best fits your end goal.

********************************
The above information was taken from lesson 5 of Kevin's Success
Secrets Course. To see the entire course and register for his
personal mentoring, go to:
http://www.All-In-One-Business.com/

**************************

Today's Tip On the Opportunity worth checking

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You're not the only one!

A short time ago Internet Marketer, Jason James became so fed up
by the over-the-top 'make money online easily' claims, that he
decided to get to the bottom of things.  Jason went straight to
the source and contacted some of the world's most successful and
trusted Internet marketers.  He got them on the telephone and
asked them if they would take some time to share their secrets
of success for a unique video empowering others to follow suit.

To Jason's amazement they agreed! In just 12 days he will launch
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Take the first step along that path today by checking out an
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you want to learn more simply click the link below to get on
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Today's Tip On the Books worth having

Get Ranked: Learn SEO Today!
The SEO Book is an up to date 256 page ebook available for your
immediate download!

What the SEO pros DO NOT WANT YOU TO KNOW

- SEO is not a hard task. Anyone can be successful at SEO.

- Most SEOs do not do their best work. If they did a really good
   job you could fire them and they would have no residual income.
   They like to raise your rankings over time and show continual
   improvement to justify their expensive ongoing fees.

- You do not need to spend thousands of dollars to get top rankings.

- You know your product better than SEOs do. Because you know
   your product better and know your industry better you can do a
   better job of promoting your sites than they would.

- It's incredibly easy to achieve killer rankings in as little
   as 90 days.

Learn all about Search Engine Optimization by clicking here:
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Today's Tip On Software worth using

Manage AdWords from your desktop. Download AdWords Editor Free!

AdWords Editor is Google's free, downloadable account management
application for your computer. Download your AdWords account to
your computer, make your changes, then upload your revised
campaigns. Benefits and features include:

- Navigate your account quickly and easily
- Make bulk changes to keywords and ad text
- Work offline, then upload your changes
- Copy and paste keywords and ad text
- Circulate proposed changes and get feedback

Download free here:
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Note: System requirements: Windows 2000/XP


Today's Tip On Learning

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Get this special report by Peter Sun for Free:
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Today's Useful Tip

New Payment Processor!

If you have problems finding a new payment processor after StormPay
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And, if you enjoy this Pathway Issue and find it useful, you can
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*************************
I know of no more encouraging fact than the unquestionable ability
of man to elevate his life by conscious endeavor.
Henry David Thoreau

************************************************
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============================================

Pathway To Success
Published since 2000
Volume 6, Issue No 13, 18th June 2006
Publisher Irena Whitfield
iwhitfield@...
http://www.thecassiopeia.com
Subscriber Count: 138,500+


An achievement is a bondage. It obliges one to a higher achievement.
Albert Camus


With 'Pathway To Success' you are receiving only top
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should read, apply and follow the information you receive.

Don't forget to collect your Bonuses at:
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where you installed Pathway. You can uninstall any time; it
doesn't leave any trails.

Special: Get Insider Tips 4, Volume 5: Subscribers' Articles,
Motivational Reading and 26 Free Reading Bonuses published
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***************************
Hi,

Thanks for taking the time to answer my email. I've been reading
your ezine for a long time. I've always thought of you as
"Queen of the Net". Helping others whenever possible.
Thanks for helping me with the information.

Sincerely,
Matt

***************************
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HOT: 2006 Motivational Calendar containing 13 puzzles and 13
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Listen to Online Radio Regularly; a new Top show every
Saturday at:
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Watch TV, Anytime You Want: Get SATELLITE TV for PC!
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Download an extra TV now! Over 2000 STATIONS on your PC or Laptop
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Subscriber Corner Articles. Recent Articles on 1st June 2006:
1. Do you want to know more about PHP? To use it?
Discover the PHP Roadmap.
2. Do you know what kind of Internet marketer you are?
Learn the 7 Levels of Internet Marketers.
http://www.thecassiopeia.com/SubscriberCorner/

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Editorial:

Happy Father's Day, my loyal Readers!

Many of you wrote about the last Issue delivery. I apologize.
It happened for the first time in over 6 years that so many of
you didn't receive the Issue.

I'm now facing a problem which I firmly believed would never have
to: a new hosting company. I've been with Readyhosting for more
than 6 years and it always was the best comany around. However,
since the new owners gained it, all the services became a real
crap. I lost my mail three times, all my stats history is gone
and so on, their servers are so overloaded that the mail server
hardly moves at all, stats is dead for several days. I hardly ever
complain but this is to warn you if you consider moving your site
here. These people behave as if they provide free hosting, even
companies providing free hosting render better services.

So, I decided moving to a new company and solve the problem asap.
Still, I would like to kindly ask you to keep your loyalty and
watch out for Pathway Issues which are published strictly on
schedule. Please bookmark below:
http://www.thecassiopeia.com/WebLions/Pathway/2006Calendar.html

Enjoy Today's resources and have a profitable fortnight before I
talk to you again.


Sincerely,


Irena Whitfield
Your Publisher

P.S.: It's not too often that a true win/win deal comes around,
so when it does... I want to make sure you know about it. Now you
can get an Internet marketing "Master Course" and A HUGE package
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Use this link right now to see what you're missing. Click here!
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P.S.S.: Here you can find answers to the basic questions you may
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P.S.S.: If you don't get Pathway properly, it's definitely your
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In case you don't get an Issue, please visit the below main Pathway
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Any purchase from one of my websites qualifies you for the Bonus.
It's sufficient to send me your purchase receipt to
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Today's Special Free Reading Bonus:
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***************************
Publishing dates
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Next Issue is supposed on 2nd July 2006.

***************************
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Contents

   1. Today's Feature Article by Anton Cheranev
   2. Today's Tip On Motivational Reading by Donald J. Trump
   3. Subscribers' Corner by Kim Neal
   4. Today's Tip On the Opportunity worth checking
   5. Today's Tip On the Book worth having
   6. Today's Tip On Software worth using
   7. Today's Tip On Learning
   8. Today's Special promotional Tip
   9. Today's Useful Tip
  10. Today's Special Tip


Today's Feature Article

Three Reasons Why More Website Content Increases Traffic
Anton Cheranev

People typically visit the Internet in search of information.
They are looking for content that is relevant to their purpose.
They typically are not looking for marketing ploys. There are a
number of ways to increase this content, including having a
search engine optimization company provide you with keyword
rich articles, but there are three major reasons why more
website content increases your website traffic.

The first reason more website content increases traffic is that
content articles tend to be focused on a topic. This focus will
then lead to the repeated use of a keyword or phrase. That
repeated use leads to higher search engine rankings. Search
engine rankings are the way returns come back to an internet
user through a search engine. If someone searches for the term
"dogs" they will come back with thousands of pages of results.
The order those results are displayed on the screen depends on
a number of factors including how frequently the term is
mentioned on the site and where it is mentioned on the site.

Research shows that people tend only to click on the first ten
results a search engine offers them. Increasing your website
content will help you become one of those first ten websites.
This means more people than you ever thought possible will be
clicking on your site in no time simply based on your website
ranking. Not only will you be closer to the top of the search
engine with more content, you may also be indexed by more
search engines. This could mean something like ninety percent
of all internet users seeing your website in any one given
internet session.

The second reason more website content increases traffic is a
bit more complicated. If you have strong, well written content
on your site, you increase your credibility with customers.
Suddenly you are no longer a company selling homemade dog food;
you are somebody who can offer knowledgeable advice about
anything a responsible dog owner needs to know including house
training, leash laws, and sleeping problems. This increase in
credibility not only makes people believe what you have posted
to your site, it also makes them want to stay at your site to
read the rest of your content articles. The more content
articles you have at your site, the longer they will stay.
Keeping them there as long as possible is the key to selling
your product to them. You have a much longer time frame in
which to pitch your product and close the sale.

Not only will they stay at your site longer with more content,
but this also means they may come back to your site the next
time they log onto their machine. For example, if you are
selling refilled printer ink cartridges, but you have content
on your site related to all things printers, you have a good
chance that someone might stay to look at a few of the
articles. However, the next time they need digital photo
printing tips, chances are good that they will remember what
great content you offered them during their last internet
session, and they will return directly to your site just to
read more of your content. This means you have their complete,
undivided attention for an even longer period of time.
Moreover, if they are returning to your site on some sort of
regular basis, chances are good that they will recommend the
site to other users like friends and relatives which will mean
even more traffic for your site.

The final way more website content increases your web traffic
is that it increases the likelihood that advertisers and
reciprocal link exchangers will be attracted to your site.
Reciprocal links are exchanged by websites that have similar
interests. The more relevant topics you are able to list, the
more chances you have of someone with similar interests
attempting to link to your site. This could greatly increase
your website traffic because not only will people be able to
find your site through search engines, they may also be able to
find your site through other sites. Further, though, advertisers
are looking for sites that encourage customers they want to do
business with. More keywords will mean more customers for you
which can mean more advertisers for you which can mean more
profits and visibility for you.

No matter which reason you choose, more content will increase
your website traffic. That can only mean good things in store
for you and your website. You can have your content articles
written for you or write them yourself. Whichever way you go,
though, be sure they are well-written, as poorly written
articles will do nothing to increase your website traffic.

********************************
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Today's Motivational Reading

There Are Times When You Should Move On
Donald J. Trump

Sometimes we have to be patient and sometimes we have to get
moving. Wisdom is in knowing when to stay and when to go. I know,
it's easier said than done, but we all know when we've exhausted
certain possibilities, and quite possibly ourselves, in the
course of finding out. Wouldn't it be great to know everything
first?

That could save a lot of time. One way is to train your brain to
do some assessing first. Do the `scenario' test: If I quit this
job, what will tomorrow bring? Maybe some adventures, but
without a paycheck. What if I stayed in this job? The same old
stuff, but with a paycheck. What if I thought about a new
career? A good plan, because you can stay in your job while
you're working towards finding something more challenging.
Sometimes that will even open up opportunities in your present
job. Do the brain work first by asking yourself a lot of
questions.

If, after trying to make your current situation better, it is an
obvious dead end, then it's a good time to move on. Maybe it's
just not a good fit. It's like a relationship: on paper all the
important things seem to add up, but the chemistry just isn't
there to make it work in reality. Jobs can be that way, too.
I've hired people with terrific credentials only to find that
they simply don't work out. You have to cut your losses quickly.
That's a good thing to learn if you want to be successful.

I talk a lot about momentum, and for a good reason. Business
requires a tempo, too. We all know when we're humming along and
everything seems to work versus when everything hits the fan and
it's just not working. The best thing to do is shut off the fan,
let the dust settle, and simply start over.

Not everything we do will be successful. The so-called Midas
touch is definitely so-called and not usually good for longevity.
When we hear of extremely successful people, it's usually safe
to assume they've encountered some obstacles or had difficulties
along the way. There's a lot of trial and error before something
is effortless or polished. Michelangelo said something I can
relate to, "If people only knew how hard I work to gain my
mastery, it wouldn't seem so wonderful at all." The problem is,
we usually only see the end result and not the process.

There was a guy who was a very successful businessman, but his
first passion in life was the piano. He was very dedicated and
disciplined, and achieved a certain virtuosity, but he finally
realized he would never be one of the greats. In other words, he
knew he would never be a Horowitz or a Gould, and he had very
high standards for himself. So he quit the piano and applied
himself to business and he became enormously successful. He just
knew that he should move on, and he did. He remained a musician
in his private life and maintained a healthy balance for himself
with his interests. He said if he had remained a pianist, he
would have been frustrated and it would have warped his
sensibilities. He did a lot of thinking before he made his move,
but he knew it was the right decision.

It's not always easy to move on. You'll leave something behind,
but sometimes what's ahead will be better. I convinced a friend
of mine who was being devoured by Wall Street to go into
something he enjoyed doing, which at that time was golf. He made
the break with Wall Street, which initially wasn't that easy,
and he has been healthy and successful in the golf business ever
since. We've got to do things we're suited for and hopefully
that we enjoy. Success is a great feeling. Success should add to
your health, not detract from it.

I sometimes tell people they are not cut out to be entrepreneurs
because it's true. Some people are, some people aren't. It will
save you a lot of time and hardship if you can figure that out
first. As with anything, you have to see how you handle pressure
and the risk factor. It's similar to going through the set of
questions we had at the beginning of this article. Learn to
scrutinize yourself. It's very helpful to take courses like
these, to learn as much as you can in every situation, but still
try to find the time to learn to think for yourself. As
Confucius said, "Learning without thought is labor lost." Don't
let that happen to you. Learn, work, and think in equal
proportions and you'll be going in the right direction.

********************************
Donald J. Trump, Chairman, Trump University, reveals the true
secrets to how to get really rich. Click here to see for yourself:
http://www.thecassiopeia.com/SuccessTools/TrumpSuccessUniversity.html

********************************
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Subscribers' Corner

Lost In The World Of Article Submission?
Kim Neal

There are hundreds of theories on what makes the Internet tick.
How will one consumer find you on this big thing called the Web?
Any webmaster knows that it is the most important element to
finding and keeping traffic flowing to their website. Yet, it is
not always all that easy of a problem to solve. Let's face it,
there are hundreds of webmasters out there trying to do the same
thing that you are. So, you have competition beyond reason.

Although it is quite difficult for you to get your website
traffic up if you don't know how, if you do, then it's rather
simple. There are many benefits to you from simply writing and
submitting articles to article submission websites. This simple
process can generate a steady flow of traffic unlike any other.
It is quite amazing the results that you can get from this very
easy process. Here are some more details for you to consider
about article submission.

First, understand how it all works. You write an article,
presumably about your product, service or website. Normally, you
will want to insure that it is writing without the suggestion of,
Come here. I've got a great sale for you. This type of article
will most likely not be used or it will not even be allowed into
publishing. The article should be crafted surrounding whatever
is going to pull your customer in. The goal is to have them
click and locate you.

At the bottom of your article, you will use a resource box to
include your information. Who you are and what you can do for
the customer. You will also have the most powerful part of the
entire article there. That is of course your website link.

All of this is submitted to an article submission website which
will then publish it. Anyone who wants to can pick up your
article and place it onto their own website. When they do this,
they are required to use the entire article and the resource box
on their website. That means that now your website link is on
every website out there of every person that picks up your
article. This could literally be thousands and thousands of
websites.

So, now that you have your articles written and submitted, you
can count on receiving some traffic. The more well written the
article is, the more attractive it is for other webmasters, the
more it will be picked up and used. That means more and more
back links to your website. This is of course an excellent way
to insure traffic to your website.

When you take this to the next level, article submission really
can translate into a lot of traffic. For example, now that you
have written one well written article and got some action off of
it, you are ready to do this again and again. That's because you
can write any article and get the same results. So, now you
don't just have one article out there generating traffic for you,
but you have five, ten, or twenty doing the work for you.

Article submission websites are an excellent way for you to
generate traffic to your website. You probably will not find a
better location to find such a virtually free way of getting
your website out there. It really makes a lot of sense and it's
quite simple.

**************************
Kim Neal is Author, Webmaster, Entreprenuer. Get the most from
your efforts. Submit articles below:
http://www.articles-submit.com

**************************

Today's Tip On the Opportunity worth checking

Mark Joyner presents Bob Silber...

World-Class Internet Lawyer Warns ...
If Your Website Doesn't Have These 4 Simple Things, it's a Ticking
FTC Time-Bomb!

The world's premiere authority on Internet law will show you
the simple steps you must take now to protect yourself in this
FREE live Public Service webcast.
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Today's Tip On the Books worth having

Learn How to Build a Fortune!
Get Your Plan for Success From the World's Most Famous Businessman

Learn from a true master of wealth how to create your own
personal fortune! Self-made multi-billionaire Donald Trump
offers you a complete eight-week course on how to get rich. This
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A total step-by-step program for transforming your financial future,
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Today's Tip On Software worth using

Breaking News! Instant Access to 11 Professionally Produced Videos

Paul Smithson at XSitePro recently released a series of terrific
videos. These were only available to registered users of the software,
but I've just heard from Paul and he's said he's happy to let
everyone have access to these videos for a limited time only.

If you've never seen this amazing web site building software in
action now's your chance. These videos give you a real insight
as to why so many Internet marketers are now using XSitePro
on a daily basis.

I don't know how long he'll be making these videos available
for, so I highly recommend you check them out whilst you've got
the chance.

Here's the link:
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Now you can get instant access to 11 professionally produced videos
that will give you a real insight into what makes XSitePro
the ideal software for Internet Marketers

PLUS you will get A Free Report Secrets to Finding the Hottest
Products to Sell on the Web by Paul Smithon

Find out what people want...
... what they can't live without
... and how much they're willing to pay for it.
Visit now!
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Today's Tip On Learning

The Wealth Guide: E-Guide for Entrepreneurs by Roger Hamilton!

Roger Hamilton's newest book Wealth Dynamics provides an invaluable
guide to understanding the revolutionary concept of Wealth Dynamics
and the wealth equation, and to explaining the apparent conflicting
advice of wealth creators.

There are 30 pages, 4 chapters, of entertaining and thought provoking
content just waiting for you to discover it…. Absolutely FREE!
Chapter One : Your Path to Wealth
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Chapter Four : The Eight Wealth Profiles
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Today's Promotional Tip

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3. Submit/Index Site - After the initial optimization is
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    ranking of a web page for a specific keyword. Some of those
    indicators are the number of inbound links, keyword density
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Today's Useful Tip

The Deadly Sins of Email Marketing
by Ron Evans

Have you noticed the size of your inbox lately? It's true; many
major marketers have gone big into email marketing. With the
enormous growth in the number of messages sent, it was
inevitable that plenty of unwelcome bad emails would be going
out at the same time as good and effective ones. Here is a list
of what NOT to do when using email marketing. This information
has been compiled from actual emailed promotions we have
received over the last few months.

- Don't send test messages to your entire email list

- Don't send MULTIPLE test messages to your entire list

- Don't send test messages with unprofessional text just in case
   it IS to your entire list

- Don't send out giant untargeted "spam" mailings

- Don't send out HTML emailings with broken links

- Don't send out un-optimized rich media emailings with large
   attachments that take a long time to download on a slow modem
   connection

- Don't send out HTML mailings accidentally as TEXT

- Don't send mailings to people who have asked to be REMOVED

Violate one or more of these rules and your marketing can
instead become "anti-marketing", causing a negative brand image
and losing potential customers. Email is an incredibly effective
tool, but only when used correctly. Show respect to the
individuals on your email lists, and pay careful attention to
the details of the mailing itself, and you can reap the benefits
of email marketing.

Ron Evans is the President of Great Big Noise, LLC, a provider
of Flash Email Marketing Campaigns.
http://www.greatbignoise.com/


Today's Special Tips

Take the Entrepreneurial Potential Quiz
by Bill Piker

The 25 questions in this quiz are designed to measure
competi­tiveness, self-reliance, patience, emotional stability,
flexibility, objectivity, and other important entrepreneurial
traits. When you've finished, you can total your score to see
how you might fare as a business owner.
http://www.thecassiopeia.com/WebLions/Pathway/Resources/Entrepreneuria
lQuiz.html

*************************
High achievement always takes place in the framework of high
expectation.
Jack Kinder

************************************************
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Pathway To Success
Published since 2000
Volume 6, Issue No 12, 4th June 2006
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Editorial:

Happy publishing Sunday, my valued Readers!

It's unbelievable but unfortunately true: if you remember,
some 5-6 months ago I asked you for patience with my mail and site
because Readyhosting, my hosting company, was sold to new owners
and these people started to move my website, stats, mail server
etc to their new server platform.

Since then, I lost all of my mail about twice. Now this happened
again, so if I haven't responded to your mail or disregarded
your Pathway subscription requests, please re-send these.

Also, if you spot a broken link, please notify me and state the
URL from which you tried to access the item. I really appreciate
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A good news for all of you who wish to use AOL and I cancel your
subscription. Please add Pathway to your AOL by clicking this link:
http://www.thecassiopeia.com/myaol.html

Now I have two free services I can offer you:
1) Make profit-generating improvements to your advertising and website
by opening a free Google Analytics account. At the moment, Google
offers to send you an invitation code by clicking the link below:
http://www.google.com/analytics/sign_up.html

As soon as you receive your code, you can open this account and
start using their unique service completely free. It's for everyone
from senior executives and advertising and marketing professionals
to site owners and content developers.

You will learn how visitors interact with your website (- you can
track 5 websites) and identify the navigational bottlenecks that
keep them from completing your conversion goals. Find out how
profitable your keywords are across search engines and campaigns.
Pinpoint where your best customers come from and which markets are
most profitable to you. Google Analytics helps you find out what
keywords attract your most desirable prospects, what advertising
copy pulled the most responses, and what landing pages and content
make the most money for you. PLUS you will get access into Google
Conversion University.

2) I have received an offer from Google to build a large mail
network. So, I can offer you a Free Google gmail account with
mail identities like yourname@.... I can give you
some 50,000 accounts but it requires a major decision on my side
as it involves moving my mail server to Google. You will have an
easier access to Pathway but it requires users who will never send
out any single spam email.

So, before I actually start opening the accounts, I would like to
kindly ask you to let me know

- if you would be interested in having an account like that
- the purpose for which you would use it
- your questions if any
- please send me an email to: ibc3000listbot@...
   put 'Gmail Account' in the Subject line.

Enjoy Today's Issue and have a profitable fortnight.

Sincerely,


Irena Whitfield
Your Publisher

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Publishing dates
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Contents

   1. Today's Feature Article by Dan Lok
   2. Today's Tip On Motivational Reading by Johannes Nefischer
   3. Subscribers' Corner by Kristie Tamsevicius
   4. Today's Tip On the Opportunity worth checking
   5. Today's Tip On the Book worth having
   6. Today's Tip On Software worth using
   7. Today's Tip On Learning
   8. Today's Special promotional Tip
   9. Today's Useful Tip
  10. Today's Special Tip


Today's Feature Article

The Ultimate Secret To Internet Success!
(And It's Not What You Think)
Dan Lok

What I'm about to say may hurt your feelings, but it's time someone
tells you the truth:

If your website is not making money, it's NOBODY'S FAULT BUT YOUR
OWN!

I'm warning you…this message is sharp and pointed. I guess I'm
"fighting back" after hearing so many people bitch and moan…

"Oh Dan, my website is not working money or website is not making
  the kind of money I want.  But it's not my fault…

*If only the competition wasn't so fierce…

*If only people were buying online more…

*If only I can get higher ranking on all the major
  engines…

*If only my affiliate will promote my stuff harder…

*If only I can get more traffic to the site…

*If only my customers will just send me more referrals…

If only… If only… If only… What a bunch of hooey!

I am here to tell you, if your website is not making money, the only
finger you can point is at yourself.

If you're busy pointing fingers anywhere else, you're suffering
from one of the most common "sicknesses" in business…a toxic point
of view that can kill… Passing the buck.

If you can't accept total responsibility for the success and failure
of your site, you're not in control… you're powerless.

BUT…if you "own" your website completely…if you accept that it
will rise or fall because of you… if you're fully accountable
for it…

Then you're the power figure…and you can use your power for good
-- to improve, polish, and perfect your website.

If you're willing to do the work and analyze the situation AND
YOURSELF, you'll find answers to key questions like these:

***What are my problems?

***What are the true reasons why my website is not doing well?

***What am I pretending not to know/see?

and the biggest question of all:

***What do I personally need to do or have to make things better?

Maybe you need more knowledge, maybe you need more skills, maybe
you need more traffic, maybe you're not doing enough marketing…

It doesn't matter what you need.  What matters is that you identify
the need and then fill it!

I have a friend who says that as a business person on the web, you
can take one of three approaches.

You can be a wiener (someone who throws money at a failing website),
a whiner (someone who complains about throwing money at a failing
website) or a winner (someone who says, "I'm going to make this
failing website succeed.")

If your website is not getting enough traffic, do more per-pay-click,
write articles, send out some press releases, exchange links
with other sites, whatever, do something.

If your website is not converting well, hire a copywriter, re-write
your own copy, test different website conversion strategies, do
something.

If you don't know how to set up your site properly, hire a web
designer, learn HTML, get an auto-responder,

The key here is to stop whining, start getting mad at the situation
and then do something about it.

Do whatever you want…just do something!

Don't sit around and hope and pray your website will do better.
Because it won't.

What's the worst that will happen if you take action?
You'll make mistakes.

BUT…you'll also LEARN from your mistakes. You'll get FEEDBACK
from the marketplace so you'll know how to MAKE CHANGES so your
site will be more effective.

You don't have to get it right, you just have to get it going.

Stop whining and take action!

That's a Lok!

Dan Lok

********************************
Dan Lok is widely known as "The World's #1 Website Conversion
Expert!" But what do you care? Well, if you rush over to his
site... I think you'll come to your own conclusion that he's the
real deal when you see how much FREE (yet extremely valuable!)
profit-producing info he's giving away. Check it out now at:
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********************************
Today's Motivational Reading

Find and Set your Goals in 10 Easy Steps... Guaranteed!
Johannes Nefischer

Every one of us has a goal in life. Consciously, or unconsciously,
Our goals affect our life. We study hard, save for the future,
and do our best in order to have a brighter future.

It's a wonder then how come some people are more successful than
others when everyone has almost the same goal - success, happiness
and fortune. The difference is that there are people who are more
focused on achieving their goals than others. Analysts, motivational
gurus and psychologists have discovered that successful people have
developed a 10- step process on how to write down and realize
their goals.

They put their goals down on paper in such a way as to make it
seem easier - thereby giving themselves the guarantee that they
can achieve what they set out to do.

1. DEFINITE and CLEAR. It is easier to accomplish a task if you
    are aware of the necessary steps to be carried out. If your
    goals are vague and ambiguous, their accomplishment will be a
    hit or miss exercise.

2. For goals to be attainable, they must be SIMPLE. Avoid complex,
    multi- faceted goals; keep your goals definite, clear and simple
    - do not include the garnishing, they come in afterwards but
    they are not part of the goal, they are simply by-products.

3. Attainable goals must be IMPORTANT. A goal must be worthwhile
    so that you are willing to invest the time and effort to attain
    it.

4. For goals to be attainable, they must be PURPOSEFUL. In order
    for you to achieve your goals, it must benefit your life.
    Therefore, you have to come up with a goal that directly
    influences most aspects of your individuality as a person. Your
    goal must give you a sense of fulfillment, sense of accomplishment
    and improvement.

5. Attainable goals are MEASURABLE. You have to set measurable
    elements in your goal so you can measure your progress towards
    its full realization.

6. For goals to be attainable, they must be REALISTIC. Your goal
    must be rational and not impossible to achieve. Your goal must
    make you raring to go to achieve it.

7. Attainable goals are CONCRETE. Make sure that your goals are
    tangible, that they motivate your senses to action.

8. For goals to be attainable, they must be WRITTEN. Write down
    your goals on a notebook that you keep by your bed; read it
    before you sleep and after you wake up. This way you will
    always stay in focus of your goals. This simple ritual
    significantly increases your chance of achieving your goal
    effectively.

9. For goals to be attainable, they must be SHARED. Sharing your
    goal with you family and very close friends will generate
    the necessary support and encouragement to keep you going.
    Moral support and encouragement from people who are close
    to your heart and who matter most in your life will give you
    the endurance and strength of mind achieve your goals in life.

10. For goals to be attainable, they must be IN TUNE WITH YOUR
     PRINCIPLES IN LIFE. From childhood, we are taught by our
     parents and teachers to have principles and moral values
     in life. By basing our ultimate life goal on these principles
     and values, by making them in tune with one another, you have
     a higher probability of achieving your goal. Avoid the pitfall
     of having your ultimate life goal in conflict with your
     principles and moral values; make sure that they are harmonious
     with one another so that achieving them will be uncomplicated.

********************************
Have ever felt that all you need to do is taking action and
success would come? Read the info at:
http://www.TakeAction101.com

********************************
If you like our Ezine, please rate it at the Cumuli Ezine Finder
http://www.cumuli.com/ezines/vte.html?ez=pathto
********************************

Subscribers' Corner

10 Costly Ways Your Website Is Leaking Money
Kristie Tamsevicius

We've all done it... We surf to a website hoping to find a
solution to our problem. The web page pulls up and we start
reading. Amidst the blinking of flashing links and hyped up
promotional language, we think, "Does that website really have
what I am looking for?"

The truth is, that if your visitor can't answer in about 5
seconds "What's in it for me," you've lost them. And with every
lost visitor go lost profits. How can you be sure that your
website isn't losing profits? Below are the top 10 reasons why
your website is leaking money. See how your website measures up.

1. No clear marketing message. To see an example of the absolute
worst example of no clear marketing message visit this site:
http://www.alerchek.com. Amidst the purple flowers and name Aler
Check, visitors are given NO clue what this website is about. Even
when you click thru to the second page, the key real estate area
"above the fold" is wasted with the company name and contact
information.

Now to see an example of a marketing message done right, visit
http://www.MarkLeBlanc.com. Immediately Mark tells you he is "For
groups of small business owners who want to grow their business
and independent professionals who want to sell more products and
services." The focus is all about what he does, who he serves,
what value he provides."

2. Link overwhelm. Recently I read a horrifying statistic that
said that the average home page has about 27 links on it. Talk
about confusion. Imagine that you have just walked into a
mansion. You look around and see so many rooms - it all looks
enticing. But where do you go first? Think about the top 3
actions you want visitors to take and limit your links to that.
For example maybe your top 3 actions are: signup for e-zine,
visit online store, or call for frëë consultation.

3. No call to action. Every page on your website needs to be
designed with a purpose. What action do you want visitors to
take? You may want them to: call now, sign up for e-zine,
contact for consultation, start frëë trial, email for more
information, or just click here to read more. End each page with
the call to action you want to visitor to take.

4. Not capturing lead information. The biggest sin in website
marketing is to let your visitors leave your website without
capturing their contact information. Some marketers have taken
this to the extreme by only letting visitors enter a site after
they have provided their email information. This is called a "
name squeeze" page. See an example of this here on Armand Morin's
Big Seminar page http://www.bigseminar.com. Another way to capture
lead information is to offer a frëë teleseminar, audio recording,
video, or special report when they sign up for your e-zine.

5. Poor navigation. There's nothing worse than not being able to
find a page. Inconsistent or confusing website navigation
frustrates visitors. Having two forms of navigation can eliminate
this problem. In addition to having top or left navigation buttons
or links, create an additional set of text links at the bottom
of the page. Additionally, adding a site map can help people find
a page in a pinch (as well as make Google love your site!)

6. No personal touch. Technology can be so cold. In order for
you to create a relationship with the visitor, you need to add a
personal touch to your website. You can do this by adding your
picture, using conversational language. Easy ways to humanize
your site include adding your picture, your signature, and
personal stories. By writing as if you were writing to one
person in your target audience (rather than to an anonymous,
faceless crowd) you can establish a feeling of intimacy. You
might even want to cut out a picture, give a name, a face, and a
whole life story to this "target person" in your audience.

7. No compelling reason to buy now. Once you have someone's
interest, you need to give them an offer they can't refuse.
Coupons, discounts, and bonus gifts can create that extra
incentive. Other ideas include limited quantities, time
sensitive offers, and prices going up soon.

8. Too annoying. There's nothing worst than a "color happy"
designer that has gone a little overboard with their website
design. Sometimes, less is more. Keep load time reasonable,
avoid color overload, and make sure there is ample white space.
Additionally, too much flash, music, or animation is a turn off
to many visitors. Finally, for our eyeglass wearing friends, let'
s make sure the font size is readable for them too!

9. Lack of professionalism. Want to turn off a client? Typos
will do it. Having a proofreader review your website helps you
eliminate those pesky typos, grammar and punctuation errors, and
broken links.

10. Missing or hard to find contact information. Let's say that
your customer has his credit card out and has a question. He
searches your website for your phone number and can't find it
anywhere. Frustrated he leaves your website and surfs on to
another site. Don't risk losing business like this!

Have a contact page listing your full contact info. Take a
little tip from Victoria's Secrets. Did you ever notice that at
the bottom of every page of their catalog they have their 1-800
order number? Adding your phone number to the bottom of every
page can net you a few more orders!

SUMMARY: Websites can be a confusing place. Let's do our job of
making it easier for people to do business with us. By taking a
second look at your website, you can plug up the money holes and
be on your way to greater website profits!

********************************
Dubbed as the "Marketing Maven and Brander Extraordinaire" Kristie
Tamsevicius turns entrepreneurs into the lavishly paid in-demand
experts in their field. Learn how branding helps you to attract
customers, build income, and gain visibility while successfully
promoting your business online with our FREE report Web
Branding Secrets by visiting http://www.brandingonthenet.com

**************************

Today's Tip On the Opportunity worth checking

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Today's Tip On the Books worth having

Download And Listen Now to the Best Success Classics!

PLUS You will learn 15 powerful lessons that will show you how
to move into that higher energy of maximum achievement:

1. Stretch and Serve

Responsibility is a choice. It is also the absolute key to your
freedom. Here's how to recognize the "blame game" in yourself
and escape from that mental prison forever. Learn what "
responsibility" actually means, and what occurs when you become
responsible FOR rather than responsible TO. Then, learn how
responsibility actually coincides with service . . . to create
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2. Great Leaders and Intelligent Followers

Learn how to become the leader of your life – and possibly
others, as well – by understanding the very core of a great
leader. What are the features of a great leader? Why is that all
great leaders started as followers? What actually makes up a
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your own life as you learn to switch between the roles of great
leadership and great following.

3. Culture Shifts and Paradigms

You cannot be free unless and until you know exactly what it is
that governs, shapes and directs the apparatus that controls
your behavior and the results that behavior gets you.  That
apparatus being, of course, your mind...and more specifically,
your paradigms.  You'll be amazed at some of the obvious, and
not-so-obvious, influences that you are allowing to shape your
life.

4. The X-Y Factor

Why is it that no matter how badly you want a specific change or
freedom in your life, you just can't seem to act on it . . . or,
worse . . . when you act on it, it simply slips from your grasp?
If you've ever wondered why it can be so difficult to make a
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Today's Tip On Software worth using

Learn Google Estimates And Maximize Your AdSense and AdWords
Performance

Get a very good estimate of how many searches a keyword gets on
Google every month. This little online tool will help you maximize
your AdSense or Adwords performance.
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Today's Tip On Learning

107 Killer Traffic Conversion Secrets! by Dan Lok

107 Killer Traffic Conversion Secrets started out as a series of
private journal entries that Dan wrote to help himself make more
money. It was for Dan's eyes only...there was never any desire
to publish these secrets for anyone but himself and the people
on his "A-List": his closet friends! Well, congratulations!
You're on the A-List now, too!

107 Killer Traffic Conversion Secrets is loaded with "shoot-to-
kill" and "take no prisoners" secrets that let you quickly
become a dominant force in your industry. They're not
complicated ideas. They're not theoretical concepts that don't
work when you put them into practice. These are proven
strategies that you can easily apply to your site to put more
money in your pocket TODAY! Get it Free here:
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Today's Useful Tip

New Free Service for you, my loyal Readers! Please Tell Me...

Many of you complain that I limit my free services severely. So,
I decided to open a new and fast assistance mail. You can visit
the page below and send me your main Internet income problem and
I will respond asap to help. Please be specific.

PLUS let me know about what you need and miss within my site,
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my site and serve you better:
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Today's Special Tips

Financial Fitness Quiz!

Take the Smart Money Quiz, answer these 25 questions and
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*************************
Tell me and I'll forget; show me and I may remember;
involve me and I'll understand.
Chinese Proverb

************************************************
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Pathway To Success
Published since 2000
Volume 6, Issue No 11, 21st May 2006
Publisher Irena Whitfield
iwhitfield@...
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Subscriber Count: 138,500+


Waiting is a trap. There will always be reasons to wait.
The truth is, there are only two things in life, reasons and results,
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Dr. Robert Anthony


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http://www.thecassiopeia.com/WebLions/Pathway/SpecialGift4.html

3. Instructions: download, unzip, (if not automatic) double
click the file, it installs and you will find Pathway in StartUp
Toolbar under Programs to open. To access the 2006 Email Report,
please go to Pathway To Success Ezine folder on your hard drive
where you installed Pathway. You can uninstall any time; it
doesn't leave any trails.

Special: Get Insider Tips 4, Volume 5: Subscribers' Articles,
Motivational Reading and 26 Free Reading Bonuses published
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You can download free here:
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***************************
Hi,

Thanks for taking the time to answer my email. I've been reading
your ezine for a long time. I've always thought of you as
"Queen of the Net". Helping others whenever possible.
Thanks for helping me with the information.

Sincerely,
Matt

***************************
What's New:
Subscriber Corner Articles. Recent Articles on 1st May 2006, New
on 1st June 2006:
http://www.thecassiopeia.com/SubscriberCorner/

The online 1-page Version, showing Pathway To Success
publishing dates plus Archives is at:
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HOT: 2006 Motivational Calendar containing 13 puzzles and 13
special free gifts. You can download it here:
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Listen to Online Radio Regularly; a new Top show every
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HOT! Home Based Business Watch
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Please mark your city and the country on my map below and
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Did you know that subscribers to Bob Osgoodby's Free Ezine
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Subscribe at: http://adv-marketing.com/business/subscribe2.htm
Great Business and Computer Tips  Monday, Wednesday and Friday
Instructions to place your ad are in the Newsletter.


Editorial:

Happy Publishing Sunday, my valued Readers!

First, I would like to tell you that I cancel all AOL
subscriptions. I apologize for the inconvenience. If you wish
to continue receiving Pathway, please re-subscribe a different
email address or - which I highly recommend - subscribe to one
of the automatic services you can find in the main Pathway page at:
http://www.thecassiopeia.com/WebLions/Pathway/

Today I prepared the best resources I could get my hands on during
the past 14 days for your home business to make it more profitable
either by optimizing the income streams you already have and
adding new profitable opportunities opening for you now. Enjoy.

Please don't forget to visit our Sponsors. Thank you.

I look forward to talking to you in a fortnight when I tell you
about 10 Reasons Why Your Website is Leaking Money. Stay tuned.


Sincerely,


Irena Whitfield
Your Publisher

P.S.: Here you can find answers to the basic questions you may
have related to Pathway, incl organizational items, article and
ad guidelines and submissions, communication with me,...:
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P.S.S.: If you don't get Pathway properly, it's definitely
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Or by autoresponder: mailto:ptsissue2006@...
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It's sufficient to send me your purchase receipt to
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***************************
Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 4th June 2006. You will also receive
10 Reasons Why Your Website is Leaking Money!

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Contents

   1. Today's Feature Article by Christopher Knight
   2. Today's Tip On Motivational Reading by Peter Murphy
   3. Subscribers' Corner by Jack Humphrey
   4. Today's Tip On the Opportunity worth checking
   5. Today's Tip On the Book worth having
   6. Today's Tip On Software worth using
   7. Today's Tip On Learning
   8. Today's Special promotional Tip
   9. Today's Useful Tip
  10. Today's Special Tip


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Today's Feature Article

Why Ezines Still Beat Blogs
Christopher Knight

Ever since chicken little said the sky is falling and RSS
(Really Simple Syndication) would replace Email, there have been
a very vocal group of bloggers (term given to people who write
or maintain a blog) that think blogging will replace or exceed
ezines in value. They are wrong and I'll tell you why.

1) Blogs are not a replacement for the ezine. RSS is not a
replacement for email. If you're not blogging yet, I'd highly
recommend it, but don't stop publishing your ezine. If anything,
begin offering an additional email newsletter for new blog posts
or weave your blog posts into your ezine. If you have a small
email list, you might think that a blog is a replacement for the
ezine but make no mistake about it: It's not a question about
one or the other, but BOTH should be used.

2) Producing an ezine is getting easier by the day. While it's
true that producing a blog once it is setup is easier for some
than producing an ezine, once you have your ezine templates
setup – producing new issues is as simple as cut and paste. You
can also automate the assembly of your ezine with simple PHP
scripts if you do a lot of copying and pasting when creating
your newsletter.

3) Ezines are the lowest common denominator to reach the
majority of potential audience members. Early adopters and the
early majority are the only folks using RSS today to read your
blog and the rest are only surfing your blog website. It'll be
years before the greater majority of people will figure out how
to configure an RSS reader to subscribe to your blog, whereas
the majority of everyone online knows how to subscribe to an
email newsletter today.

4) When you publish a new blog post, you post it and wait for
your audience to launch their RSS reader to view it. With an
ezine, you can create a larger and more immediate impact with
your message. Example: Today, this article is going out to 12,
000 list members in about an hour. 2500 of them will open it
within 36 hours and 250 will visit the site to view the full
article. It would take me a solid year to generate that level of
RSS subscribers (ohh wait, I already did that a year ago ;-). My
point: Your ezine can create just as powerful, if not a faster
impact than a plain old blog post that waits to be read.

Ezines Are Better Than Blogs Summary:

Just like RSS is not a replacement for email, blogs are not a
replacement for ezines – but rather, they are both a technology
you use IN ADDITION to your ezine.

Your RSS/BLOG To-Do List: If your ezine does not go out via RSS,
this is your first step. Get your tech folks to help you figure
out how to publish your ezine via RSS. Once done, then I
recommend that you add a blog to your business this year. After
your blog is added, then add an email announcement list for new
blog entries so that your blog readers can enjoy your posts via
email as well as via RSS. Lastly, let your ezine know about your
best new blog posts with each issue (cross promoting).

Long live the Ezine.

Don't give up hope and keep building your email newsletter list!

********************************
Christopher Knight, Email List Marketing Expert, author and
entrepreneur. Get your weekly dose of Email newsletter
publishing, marketing, promotion, management, email-etiquette,
email usability and deliverability tips by joining the free
Ezine-Tips newsletter: http://www.emailuniverse.com/subscribe/

********************************
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********************************
Today's Motivational Reading

Daily Motivation Secrets that Really Work
Peter Murphy

Everyday life can be frustrating in today's society.  It is
becoming more and more difficult for people to find happiness in
the world we live in today.  But it is important to try to stay
positive and obtain daily motivation.

One reason is that it spreads onto others around us.  If one
person in the workplace is happy and upbeat, it is catching to
others.  If you are a happy positive person with daily
motivation, then maybe the person sitting next to you at work
will see it and it will give them, too, a lift.

Another reason to obtain daily motivation is for your peace of
mind.  Life does have its downfalls, however, we need to focus
on the good things about our lives.

We will achieve way more success thinking positive than thinking
negative thoughts. We need to try to look at things as they
could be not as they are right now.

So how do we go about obtaining daily motivation?  Well, there
are four practical techniques.

1. Daily motivation books

There are books available for positive reading.  You start out
each day by reading a daily passage in the positive mode.  It
starts your day the right way and you can think on it all day
long.

2. Daily motivational e-mails

With technology the way it is today, an e-mail a day may be the
answer for your daily motivation.  There are many websites out
there that will send you free motivational e-mail messages.

3. Self help books

There a number of great motivational books that will help a
person with daily motivation.

4. Being a good Samaritan

When life looks bleak, look at the next guy. Someone always has
it worse than you. Try doing something nice for someone that is
in need.  It is a great way to fell motivated and positive.

Start out each day by setting goals.  Whether it be a goal to
get something done that you have been putting off for awhile or
setting goals on how to be positive throughout the day.  Goal
setting is the key to self-motivation.

Positive thinking can only have a good effect on a person's
attitude.  If a person starts out each morning with positive
goal to work on each day, it will encourage that person to be
positive throughout the entire day. Daily motivation can be
accomplished by something as simple as thinking positive
thoughts.

********************************
Peter Murphy is a peak performance expert. He recently produced
a very popular free report that reveals how to crush
procrastination and sustain lasting motivation. Apply now
because it is available for a limited time only at: motivation
techniques http://www.articleshine.com

********************************
If you like our Ezine, please rate it at the Cumuli Ezine Finder
http://www.cumuli.com/ezines/vte.html?ez=pathto
********************************

Subscribers' Corner

Is Your Website Content Worth Reading or Obvious Search Engine Bait?
Jack Humphrey

Webmasters are always looking for ways to increase their traffic
and exposure. This is natural and will never change. No one is
ever content with their traffic levels.

But problems arise with this reality as well. While it is good
to be motivated to get as much traffic as possible, it is
tempting to try and cut corners and use tactics that are
temporary rather than permanent solutions.

And there are myriad tactics that can take your entire business
down the tubes as well. The trick is not to be tempted with
short-term gain over long-term income from your web business.

Is Content King?
Many webmasters are aware that "content is king" and that you
have to brand your site to make sales and build credibility. But
most people only take these facts at face value and only as they
pertain to the search engines. Big mistake.

Your content is your lifeblood for more reasons than search
engine placement. This is your "face" on the net.

So if you're using new strategies to bring in more targeted
traffic, make sure you don't use something that could kill your
business just to get some short term traffic.

Using Article Directories
Many people are putting article directories on their sites these
days. Having a set of articles on your site is great for
building credibility and making more sales, if you do it right.

But as is always the case, I see people taking that to the
extreme and missing the point entirely. Now I see some
webmasters completely emptying out the big article directories
like GoArticles.com to put hundreds or even thousands of
articles on their sites.

With no editorial review they just take the whole category their
site fits in best and grab up any and all articles in it.
Remember, anyone can get into an article directory whether they
can write or not. Whether they are an expert or not. Want those
guys on your site representing you?

I have a smaller article directory than most people at
http://webmastertraffictools.com/articledirectory/

Why so small? Because I review each and every article that is
submitted there. There is a very good reason for this.

The Downside of Temporary Traffic
To get someone to first visit your site takes money and time.
Once you have them there it is easier to get them back if you
impress them.

Whatever methods of temporary website promotion you use, you
have to keep in mind that you want something that will work for
you for years, not months. Therefore, if all you ever do is
troll for temporary traffic you will ALWAYS be promoting as hard
as you are today. Wasn't part of the reason you started working
online to work less and make more?

Me, I want to have a network of sites that eventually promote
themselves so I can spend the rest of my life on vacation. If
you don't start laying down the foundation of that kind of
system, you are never going to be able to retire with your site(
s) supporting you.

Don't Use Content for Content's Sake
Putting up content for content's sake is redundant. Other people's
content is already on hundreds of other pages.

You don't stand out in the crowd that way alone. It is temporary
at best if it works at all for you, and once people get to your
site and realize you have harvested all your content from a
directory they have already read through, you've made an enemy,
not a customer out of them.

AND if you were unscrupulous enough to even reprint articles
from people who spammed that directory with ads, poor english,
poor advice, and everything else, I guarantee your visitors are
leaving your site with no respect for you, whatever you sell,
and with a deep hatred of "sites like yours" on the net.

That is not a long-term plan for a web business. See what I mean
by temporary? No repeat traffic is no business at all.

Providing Quality Content
So while my article directories are smaller, they have timely,
relevant content from expert authors who can spell and who
really spent time on their pieces.

Therefore I get repeat traffic, more clicks on ads, more sales
of products, and a real income from that directory that will
last as long as I own the site.

Points to Ponder:
Content is not king. GOOD content is king.
Repeat business is cheaper than new business.

Your name and brand are the only thing of singular value and
importance to you on the web.

And short-term solutions to getting in the engines are always
just that: short-term

Promotion Burnout
Someday, if you are one of the webmasters I talked about above
who only see the short-term picture, you are going to get tired
of all the work you have to constantly do to keep traffic coming
in.

And the worst part is, since you will have no foundation to rely
on when you need a break, you won't be able to take one. If your
focus on website promotion is always on short campaigns and
tricking search engines temporarily into thinking your site is
of actual value, once you stop what you're doing (probably from
sheer burnout) your income also stops.

Benefits of Quality Content
But if you have the foresight to build a base for your internet
business, and you pay attention to and have standards for the
kind of content you put up, you will be able to walk away from
your business from time to time and the traffic and interest
will still be there.

For me it is unthinkable to base my entire business on temporary
solutions for getting traffic and sales when, if you have seen
what you can make in the short term,why not get set up to reap
those rewards for life?

But that's just me. I profit greatly from people doing it the
other way. Simply because when someone comes to my site and sees
content of value, they feel as though they have found an oasis
in a desert of trash. A place they will visit more than twice
and gladly bookmark.

You can figure out the value of that kind of response for
yourself, as it pertains to your business in particular.

Between the two choices, I'll take repeat and recommended
traffic over fly-by-night, angry, resentful traffic any day of
the week!

**************************
Jack Humphrey is the author of Power Linking 2 Evolution at
http://power-linking-profits.com and the CEO of Web Fox Media, LLC
http://webfoxmedia.com

**************************

Today's Tip On the Opportunity worth checking

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Today's Tip On the Book worth having

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It's an exact recipe to turn a marginal business into a
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Today's Useful Tip

Motivational News You Can Use

For several years Dr Rae and her team has been collecting
motivational
pieces and now present them to you to...

- place on a whiteboard at work for everyone to think about.
- place on the refrigerator for the family to think about.
- put in your eMail signature, so everyone you correspond with can
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*************************
The person who sends out positive thoughts activates the world
around him positively and draws positive results back to himself.
Norman Vincent Peale

************************************************
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************************************************
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============================================

Pathway To Success
Published since 2000
Volume 6, Issue No 10, 7th May 2006
Publisher Irena Whitfield
iwhitfield@...
http://www.thecassiopeia.com
Subscriber Count: 138,500+


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Hi,

Thanks for taking the time to answer my email. I've been reading
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Sincerely,
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***************************
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Editorial:

Pleasant Publishing Sunday, my special Readers!

Today I have an important message for you:

On May 9th, Joe Vitale will launch the Funniest Publicity Stunt
in U.S. History, on May 10th He'll Reveal How He Did It:

You will learn How to "Barnumize" Your Business: 5 Proven Ways
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- Step-by-step exactly how Joe engineered, organized, and
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- Why getting this kind of publicity is not just a good idea, but
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***************************
Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 21st May 2006.

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Contents

   1. Today's Feature Article by Bobette Kyle
   2. Today's Tip On Motivational Reading by Alan Fairweather
   3. Subscribers' Corner by Ken Leonard Jr.
   4. Today's Tip On the Opportunity worth checking
   5. Today's Tip On the Book worth having
   6. Today's Tip On Software worth using
   7. Today's Tip On Learning
   8. Today's Special promotional Tip
   9. Today's Useful Tip
  10. Today's Special Tip

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Today's Feature Article

Guide to a Profitable Marketing Mix
Bobette Kyle

You may have heard the term "marketing mix" used in connection
with marketing planning.

Your marketing mix means the combination of promotions, products,
places (distribution channels), and prices you chose for your
business. Including both short term and long term strategies in
the marketing mix can make for a more profitable business.

Long term strategies build brand/company awareness and give
sales revenue a permanent, gradual boost. Short term strategies
create a temporary, immediate revenue boost by giving buyers an
incentive to purchase.

By implementing both long and short term strategies, you can
attend to immediate sales goals while building your business
reputation and goodwill. Some examples of both types of
strategies are below.

Build Long Term Marketing Strategies Into the Mix

Branding. General advertisements and other high profile
activities contribute to your company's image. These points of
contact with your target customer help mold your image, which in
turn can create loyalty from your customers.

Philanthropy. Donating money, services, and/or time can build
trust and a positive image for your business. Philanthropy
contributes both toward your branding efforts and your company's
internal well being.

New Product Pipeline. New products in development represent your
future sales. If you get feedback from your customers or
potential target market, then design new products (or change
existing ones) to meet their needs, you are ensuring a demand
for your products in the future.

Short Term Marketing Mix Strategies

Reduced Price Sales. Limited time sales encourage customers to
act. You likely have customers intending to buy but have not "
gotten around to it". Holding a sale will give them incentive to
purchase.

Group Discounts and Offers. Discounts or other offers to a
specific group can help exposure your business to new customers,
resulting in a sales surge.

Pay-Per-Click Search Engines. Pay per click search engines are
another way to become visible to new customers. Use them
carefully, however. Do not bid more per click than the profit
you expect to make from that click.

Search Engines' Roles in the Marketing Mix

High search engine placement can produce both short term and
long term results. Short term, you can gain immediate sales.
Long term, results come as potential business partners find your
site.

Do not, however, become obsessed with search engine optimization
to the detriment of your other marketing strategies. Search
engine marketing should be one part of a more comprehensive plan.
Include other marketing strategies in your plan to reach
additional customers.

As an example of how this can work, I generally put two or three
hours a month into direct search engine optimization. My primary
focus is on quality content, which simultaneously creates
stronger search engine rankings for my site and makes the site
more attractive to visitors. This approach has gotten me results
with Google and other search engines (over 40,000 google.com
visitors a month through the free search engine as of March 2006,
not counting several thousand more from regional search results).

Another approach to search engine optimization is to hire an
outside expert to work on search engine marketing while you
focus internally on other parts of the marketing mix. If you
take this route, however, be alert for agencies that use tricks
that go against search engine guidelines to increase your
rankings. They may get you results in the short term, but could
get your site reduced in rankings or banned in the long term.
Thoroughly research any SEO firm before hiring them to do work
on your Website.

These are not the only short and long term strategies you could
incorporate into your marketing mix. Look for different ways you
can build long term recognition and health for your business.
Effectively incorporate those into the marketing mix with a
variety of shorter term, sales boosting techniques and your
business will thrive.

********************************
Bobette Kyle draws upon 15+ years of Marketing/Executive
experience, online marketing experience, and a marketing MBA as
inspiration for her writing. Bobette is proprietor of the Web
Site Marketing Plan Network (http://www.WebSiteMarketingPlan.com)
. She is also author of the marketing plan and Web promotion
book "How Much For Just the Spider? Strategic Website Marketing
For Small Budget Business." You can search all articles on the
network through the marketing directory by going here:
http://www.websitemarketingplan.com/directory

********************************
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********************************
Today's Motivational Reading

The Five Factors of Success
Alan Fairweather

1. Mind Control

Successful people have the ability to run their own mind. They
don't let other people or circumstances run it for them. They re-
programme their negative conditioning. They raise their level of
self-esteem and they develop a positive attitude through
continual positive self-talk. They don't react – they think!

2. Belief

Successful people have a passion for what they believe in. They
know what they want out of life and they achieve it by
motivating themselves. They have vision.

3. Energy

They have lots of vroom! They manage stress and they know how to
relax.

4. Rapport

They have the ability to communicate and get on with people, and
to persuade people to accept their point of view.

5. Courage to act

People who make a success of what they do are willing to try.
They're prepared to make mistakes, to assert themselves and not
get too concerned about what others might think.

********************************
Discover how you can generate more business without having to
cold call! Alan Fairweather is the author of How to get More
Sales without Selling. This book is packed with practical things
that you can do to get customers to come to you. Click here now:
http://www.howtogetmoresales.com

********************************
If you like our Ezine, please rate it at the Cumuli Ezine Finder
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********************************

Subscribers' Corner

Simple Copywriting For Beginners
Ken Leonard Jr.

So you want to sell online... You have a product ready to go, but
how are you supposed to write a sales letter like the ones used
by the biggest names in internet marketing? A sales letter that
attracts prospects and makes sales?

It's no secret that the biggest names in online marketing have
been studying the art of writing sales copy for the web for many
years. If they haven't, they hire someone who has.

Just having a product to sell online is not going to make you
sales. Unless you have the budget to hire a pro copywriter for
the web (which will cost you as much as $15,000 for one sales
letter, possibly plus 10% of the gross sales), you had better
start learning how to write a sales letter that will bring you
sales.

The key to a winning sales page for your web site is crafting a
great offer. Your offer must be so irresistible, that it almost
looks like you are getting the short end of the deal. Like the
customer is taking advantage of YOU!

Your irresistible offer must also stand out from the crowd.
Develop your own USP (unique selling proposition) and wave it
around like a flag. This is why they should buy from YOU, instead
of somebody else.

One more thing your offer must do is solve a pressing concern or
problem that your prospect is AGONIZING over. Your sales letter
must clearly state their biggest problem. Prove how bad this
problem really is to your reader. Then give them the clear
solution to their problem available only from YOU!

Lead off your sales letter with the offer's biggest benefit to
your potential customer. Then lead them into an interesting story
dealing with their situation. Capture their attention and hold
it, by inserting subtle "teases" that tell them what's to come
further on in your letter. This creates curiosity, and if done
well, will keep them GLUED to your web page.

To build value for your product from their perspective, educate
your reader and inform them of what your product will do for them
(always keeping "What's In It For Me" in mind). Make sure any
strong statements are backed up with a "reason why" so they are
more believable. This does wonders for your credibility in their
eyes. If price is a major objection use a strong reason why to
make the prospect understand your product's real value to them.

As your offer develops use a limited time or limited quantity
deal to create a sense of scarcity and fear of loss. Spell out
your bonuses clearly and recap the benefits they will get (and
WHY they are important). Then go over everything they will get
WHEN (not IF) they buy from you.

Some sales people would call your next step closing the deal, but
you should really look at it as a "call to action". Tell your
reader EXACTLY what you want them to do NOW, then tell them WHY.

Sign your sales letter as you would normally, with a pleasant
goodbye and your signature or initials (a scanned or hand drawn
signature works well). Include a P.S. where the first paragraph
is another recap of what they will get, and in the second
paragraph nicely question their commitment and attitude
concerning the biggest benefit, ending with another strong call
to action. (The second paragraph can be a P.P.S.)

The more your practice, the better you will become at writing
sales letters for the web that sell.

Studying "The Masters" helps a lot, too. It is common practice in
the world of copywriting for the web to collect a "swipe file" of
sales letter examples from various copywriters and marketers. Use
the examples in your swipe file to build (also known as modeling)
your own successful sales letter, written mostly in your own
words. Be sure you customize the examples for your market and
offer, and don't copy anything word for word or you may be facing
copyright infringement troubles later on.

**************************
Ken Leonard Jr. can help you start a home based business in just
weeks, using free and low cost Internet Home Business Tools and
Resources... http://internethomebusinessblog.com/

**************************

Today's Tip On the Opportunity worth checking

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Updated profit secrets for 2006 just released! I'm excited to
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Today's Tip On the Book worth having

Discover Your Hidden Power NOW! Motivate Your Way To Success!
Unleash Your Own Driving Force to Do More and Be More!

This revealing ebook will turn even the most unmotivated person
into a success magnet! It doesn't matter where you are in life
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these time-test strategies.

You will learn:

- How to be motivated when there isn't a motivator

- How to master your emotions

- How to overcome the fear of failure

- How to develop persistence and never quit

- How to remove your self-imposed limitations

- How to become a winner

- How to become a complete new person

- How to remove any doubts about your capabilities

- How to establish authority over obstacles

If you are tired of mediocrity and ready to finally take control
of your own destiny, you can't afford to pass up this offer.
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You will either love this powerful ebook or you don't pay one
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Today's Tip On Software worth using

Useful programs for your webmaster needs

CSVed is useful for editing your csv files, delete,add and insert
items. Delete and add columns and rearrange the column order,
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Today's Tip On Learning

How well do you know your financial ABCs?

For instance, do you know that:
• Revolving or unsecured loans, such as credit card loans carry
   a higher interest rate than car, home equity and mortgage loans.

• When shopping for a credit card you should evaluate all fees,
   as well as both the introductory and regular interest rate.

• If you only make minimum payments on your credit card, you may
   never pay off the debt. Try to set up a payment calendar and
   work toward paying off your balance.

• Ideally, you should be saving some percentage (e.g., five
   percent) of your annual income for retirement.

• In many cases, it will take 80 percent of your pre-retirement
   income to maintain your current lifestyle in retirement.

• Being denied credit for no apparent reason or having routine
   financial statements stop arriving in a timely manner may mean
   you're an identity theft victim.

• A checking account with your local community bank may help you
   save money by avoiding costly check cashing firms, and also by
   making it easier for you to itemize and budget

• Your income, debt ratio and credit rating are all factors that
   will be considered when you apply for a mortgage loan.

• A minimum of three months in funds should be set aside to
   carry you through such emergencies as illness or job loss.

• Experts recommend emergency funds not be kept in stocks, but
   rather regular savings accounts, money market funds and
   certificates of deposit.

**************************
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*************************
The universe is full of magical things patiently waiting for our
wits to grow sharper.
Eden Phillpotts

************************************************
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Pathway To Success
Published since 2000
Volume 6, Issue No 9, 23rd April 2006
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Happy Publishing Sunday, my valued Readers!

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Publishing dates
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Contents

   1. Today's Feature Article by Mark Flavin
   2. Today's Tip On Motivational Reading by Ankesh Kothari
   3. Subscribers' Corner by Charlie Cook
   4. Today's Tip On the Opportunity worth checking
   5. Today's Tip On the Tools worth having
   6. Today's Tip On Software worth using
   7. Today's Tip On Learning
   8. Today's Special promotional Tip
   9. Today's Useful Tip
  10. Today's Special Tip

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Today's Feature Article

Effective Pre-Selling In Affiliate Marketing
Mark Flavin

Pop quiz: name the fastest way to online success?

If your answer is product creation, then you would have to
reconsider the time and effort needed to come up with
merchandise that would sell. While creating your own product is
by far the best way of making the a lot of money it may not be
the fastest way.

If your answer is telecommuting, then you would have to remember
that such is almost tantamount to being an employee and working
for a boss, albeit, in the comforts of your own home.

The answer is quite clear.  The fastest way to online success is
something that does not require an onerous financial investment,
if ever such is demanded which is rare, and something that does
not entail product conceptualization and execution.  It does not
even require other obligations like the retention of a payment
processor or the installation of a digital delivery service.

Affiliate programs have long been hailed as the easiest and
speediest way to earn a fortune online, and for good reasons!
You won't have to build your own products and test-drive them to
death.  You'd have an entire inventory of proven products to
choose from!  You won't have to come up with a digital store
that would process payments from a variety of payment solution
options in the World Wide Web.  This would be provided for as
well.  You won't have to hire an expensive copywriter to prepare
a sales page for you.  One would be provided, with a proven
conversion rate at that.

What's best is that you won't be limited to only one affiliate
program to join.  You could enroll in as many affiliate programs
you want!  The more programs you join, the better your chances
are of earning a lot!

Affiliate programs, of course, are agreements between an
affiliate merchant and an affiliate, which would be you, for the
latter to pre-sell the products of the former.  For every
successful sale that the affiliate would refer to the affiliate
merchant, the affiliate stands to earn a commission.  Not just
piecemeal commissions, mind you.  But generous commission in the
range of 20% to 95%!

The keyword in affiliate programs is pre-selling.

Pre-selling is very much different from actual selling.  You
won't concern yourself with the usual demands of actually
distributing a product for profit.  All you have to do is to
market the affiliate merchant's products and drive people to
affiliate merchant's sales page.  Thereafter, the affiliate
merchant's system would take care of the rest, from accepting
and processing payments, to delivering the goods, to customer
support.

So how do you effectively pre-sell an affiliate product?

You would be given an affiliate link for every product you would
choose to pre-sell.  The trick is in displaying this affiliate
link in as many places in the World Wide Web as possible, so
that it would be exposed to many people.

Here are some proven strategies you could employ to drive people
to the affiliate merchant's sales page en masse.  Hopefully, the
probabilities are much higher when you manage to generate
referrals in droves.

ARTICLE MARKETING.   Write an article about a topic related to
the affiliate product you are pre-selling.  Include a resource
box which contains your affiliate link.  Submit the article to
as many article directories as you could find.  A lot of people
refer to these article directories for information, and once
they read your piece as well as your resource box, you're bound
to win some referrals.

FORUM MARKETING.  Join as many relevant forums as you could find.
With your membership in each of them, you'll be allotted a
signature box where you could place your affiliate link.  Your
signature box would appear in every post that you would make.
Try to make informative posts instead of sales pitches, as the
former have been proven to perform better.

BLOGS.  Blogs figure prominently in search engine page results.
Having your own blog would help your promote your affiliate
links.  Simply pattern your entries as reviews or informative
pieces with suggestions, and strategically place your affiliate
links therein.

HEADQUARTERS.  Having your own website would help centralize
your promotional campaigns.  You could have your links displayed
like products for sale, even though you're just pre-selling them.
All you have to do is to generate traffic for your website
through some marketing strategies and search engine optimization
(SEO) techniques.

These are just some of the more popular ways of pre-selling the
affiliate merchant's products.  Remember, there is always
strength in numbers, so try to drive as many people as possible
to the affiliate merchant's sales page, and you're guaranteed to
enjoy a rewarding experience with affiliate programs.

********************************
Discover How To Have A Profitable Online Business Up & Running
By Next Weekend & See Profits In Record Time! My FREE eCourse
Shows You How To Make Money Online. Join The Mark Flavin.com
eCourse for free. (Value $197) Sign Up Below Now!
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********************************
Today's Surprise

Super Conference 2006!

Michael Port is hosting an action-packed two-day conference in
New York City on May 11th and 12th called The Power of Collaboration:
Enlightened Business Building Through Collaboration

Not only is this a live conference but it's also being broadcast
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web broadcast - the first in our industry.

Why is COLLABORATION so important?
Look at your mentors. The people who are doing what you'd like
to do. The folks who are up to big stuff. They work with others.
They learn from others. They have extraordinary networks. In fact,
they don't even need to market their products and services any
longer because others do it for them. It's truly amazing.

Would you like to collaborate? To really learn how to build
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********************************
Today's Motivational Reading

How Juries are Persuaded
Ankesh Kothari

Let's take a quiz today, shall we?

Q: Courtroom research shows that jurors are most persuaded by:

a. Expert witnesses that use easy-to-understand languages and terms

b. Expert witnesses that use technical jargon and hard to
understand terms

c. Expert witnesses that have a commanding voice and speak with
confidence

Most public speaking coaches will tell you that it doesn't
matter what you say, but how you say it. They'll cite statistics
that claim 93% of communication is nonverbal and people gain
more from your body language and your tone than the actual words
you use. If you agree with them, you might have gone for option c.

Most marketers and copywriters preach that we should go after
the lowest common denominator. We should use the language that
even 5th graders would understand. If you agree with them, you
might have gone for option a.

In both cases, you would have been wrong. The correct answer is
option b. According to research done by 3 psychologists - Joel
Cooper, Elizabeth Bennett, and Holly Sukel - jurors are most
persuaded by witnesses that use technical jargon and dollar
words. Surprised?

Read on to understand the psychology behind the surprising
phenomena…

Why do witnesses that use technical jargon persuade most jurors?

People want to be sure of their decisions. They want to make the
right choices. And to make the right choices, they seek help
from an expert.

And nothing tells them that a person is an expert better than
technical terms!

By using technical language to describe your product, you will
in effect be reassuring people that you are an authority in your
field. Even though people won't understand the technical terms,
they will have confidence in you.

The Caveat

Jurors are made to sit in one place by the judge. They can't
move. Thus an expert using a lot of technical jargon will have
their attention even if he seems boring.

But in the real world, you won't enjoy such attention if you use
technical jargon excessively. You'll bore people and drive them
away.

So What To Do?

Simply start using 2 little words. These 2 words will make sure
that you keep your prospects attention as well as make him
perceive you as an expert and start trusting you. What are the 2
words?

"Which Means"

Start with the technical jargon. Then follow it up with simple
terms. Connect the technical jargon with simple easy-to-
understand words with "which means."

Technical jargon > which means > easy explanation

For eg: as a marketer, I often say:

You need to raise a good USP to gain an edge over your competition.
USP stands for Unique Selling Proposition - which means - you should
promote a benefit of your product that identifies you as being
different from all your competitors. USP is simply a declaration
of what makes your product different.

Your USP should offer a special benefit to the customer. This
benefit should not be promoted by your competition. And this
benefit should be important enough that it drives people away
from your competition towards you.

Action Summary:

Don't believe all the marketers when they tell you to stop using
technical jargon.

Use the technical jargon because it paints a picture of you as
an expert. And then follow it up with simple explanation.

Use the 2 connecting words "which means" to go from the technical
jargon to the easy-to-understand explanations.

********************************
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********************************
If you like our Ezine, please rate it at the Cumuli Ezine Finder
http://www.cumuli.com/ezines/vte.html?ez=pathto
********************************

Subscribers' Corner

Use These Two Numbers To Double Your Business In 12 Months
Charlie Cook

Everyone wants to see growth in sales and net revenue. It's
important for small business owners to set income goals and
to watch sales results, but too much emphasis on these numbers
can prevent you from reaching your goals.

Using your revenue figure to guide your marketing is like driving
by looking in the rear view mirror the whole time. That number
tells you where you've been. It doesn't tell you how to get where
you want to go.

There are a couple of key numbers and ratios to keep in front of
you that will help you get to your sales 'destination'.

Like an Iowa farmer growing soybeans, you've got to carefully plant
seeds and nurture plants to maturity to ensure a good harvest and
a good profit. The amount of seed you plant and the percentage that
germinates and grows well determines your farm's profitability.
The same is true in marketing and sales; the number or leads you
generate and the number you convert to sales determine your income.

These are the two most important numbers to pay attention to
in marketing. Use them to evaluate your marketing and determine
how many sales you'll generate:

1. The number of qualified prospects in your database.
These are people who've told you they have a concern or problem
you can help them with and who want to hear from you again.

2. Your prospect to client conversion rate
The percentage of qualified prospects you convert to paying
clients.

The math is simple; the more qualified prospects you have and
the higher your conversion rates, the more revenue you'll generate.

Your sales will stay frozen at present levels if you focus on how
much revenue you're making and ignore the importance of building
your list of qualified prospects. You could double your business
in the next few months by building your database of qualified
prospects and improving your conversion rates.

Marketing Numbers
You don't need to be a math wiz to become an expert at marketing
math. Pay attention to these numbers on a weekly basis;

- The number of people who saw your ads, read your articles or
received your mailings.

- The percentage of these people that responded to your ad or
article. It's not how many ads you run, but how many people pay
attention to your ads that matters.

- The percentage of respondents that actually gave you their contact
information and added themselves to your database. These are
the people who have identified themselves as qualified prospects
who are interested in learning more.

If you're marketing through your web site, it's incredibly simple
to identify these numbers daily and weekly to track the success
of your marketing. Here's how:

1. Look at the number of unique visitors to your web site daily
or weekly.

2. Divide this number by the number of people who contacted you.
This is your conversion rate of site visitors to qualified prospects.
If your site is set up correctly, at least one out of ten people
should be contacting you and adding themselves to your list of
qualified prospects. If you use Google Ads to drive visitors
to your site, you can send visitors to specific landing pages and
increase your conversion rate to 20 or even 25%.

What should you expect from your web site? For every hundred unique
visitors to your site per week, 10 to 25 should be sending you
an email requesting more information about your products and
services. Each month your list of qualified prospects and your
sales should grow.

Before you finish this article, make a commitment to apply this
simple marketing math to grow your business. Set a goal for your
business. Look at how many qualified prospects your marketing is
currently generating.

Write this number down, then put a diagonal line across it and
next to it write down the number of qualified prospects you want
to add to your database each week.

I've been doing this little exercise for two years with my current
web site. My goals for acquiring qualified prospects get larger
each month as my business grows. My latest goal is 500 new prospects
per week. This translates into 6 to 7 percent more business each
month. With a little planning, you can see your business grow just
as fast.

**************************
The author, Charlie Cook, helps service professionals, small
business owners and marketing professionals attract more clients
and be more successful. Sign up to receive the Free Marketing
Strategy eBook: 7 Steps to get more clients and grow your business
here: http://www.marketingforsuccess.com

**************************

Today's Tip On the Opportunity worth checking

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Pathway To Success
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Volume 6, Issue No 8, 9th April 2006
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Editorial:

Wonderful Publishing Sunday to all of you, my special Readers!

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Publishing dates
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Next Issue is supposed on 23rd April 2006.

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Contents

   1. Today's Feature Article by Jay Conrad Levinson
   2. Today's Tip On Motivational Reading by Rudy Cline
   3. Subscribers' Corner by Jeff Smith
   4. Today's Tip On the Opportunity worth checking
   5. Today's Tip On the Tools worth having
   6. Today's Tip On Software worth using
   7. Today's Tip On Learning
   8. Today's Special promotional Tip
   9. Today's Useful Tip
  10. Today's Special Tip


Today's Feature Article

How Long Till Marketing Works?
Jay Conrad Levinson

Whatever you do, don't hold your breath while waiting for marketing
to take affect. Instead, hold your horses because it's not gonna
happen instantly.

How long does it take for a prospect to become a customer? Well,
let's first look into the chemistry of prospects. Prospects are
like you except that they're probably doing business with one of
your competitors. Fortunately for you, that competitor most likely
doesn't know the full meaning of follow-up, with the result that
most customers feel ignored after the sale.

These are among your hottest prospects. They already do business
with a company such as yours and may be disenchanted because
they've been left alone after making their purchase. That's why
guerrillas identify their best prospects and then begin the
courtship process. It is a courtship and it is a process. Armed
with that insight, you can transform them into customers.

Most business owners contact prospects once or twice, and if
they don't  show an interest, the business owners move on to
greener territories, on to the non-existent Land of Instant
Gratification. Guerrillas continue romancing those they are
courting. Eventually, those prospects feel so cared for, so
important, so attended to, that they switch over and begin to
patronize the guerrilla who never stops courting.

How long does it take until this happen? Try seven years on for
size. That's the outside. It could happen in a month, even a
week or less if the prospects are in the market right now and
neglected by their former supplier. But it probably won't happen
soon and it most assuredly won't happen if you ignore them after
contacting them once or twice.

Remember that prospects have minds that are more open than you
think. Allegiances that are lost every day, allegiances gained
every day. The guerrilla marketers don't lose them because they
recognize the slow motion process of gaining them. When they
speak to prospects, whether in person or through one of the
venues of marketing, they do not talk about their businesses or
their industries. They talk about the prospects themselves --
which is the topic most on the mind of prospects and one that
ceaselessly interests them. When guerrillas can talk about the
problems facing prospects, they gain even more attention.

And when they talk about solutions to these problems, they still
see things from the prospects' points of view and talk from that
mindset. As weeds are flowers whose beauty has not yet been
discovered, prospects are customers who have not yet realized
all that you can offer them.

Give them time. Give them information. Give them attention.
While you're waiting, walk a mile in their shoes so you can be
better prepared to talk to them about how their feet feel.

People patronize the businesses they do for an enormously wide
variety of reasons. Often, it's location, though the Internet is
changing that in a hurry. Frequently, it is mere habit.
Guerrillas know in their bones that the prime reason is the
buyers have confidence in the sellers. That is closely followed
by the quality of the offering. And next comes service -- which
guerrillas know should be defined as "anything the customer
wants it to be." After service comes selection -- and again the
internet rears up as a contender for business because of the
staggering breadth of its selection. And fifth comes price. To
some people, fewer than 20 percent, price is the number one
criterion. But those attracted by price make the most disloyal
customers because they're easily wooed away by somebody offering
a still lower price. Guerrillas build their businesses on loyal
customers. Possessed with that insight, they do all in their
power to maintain loyalty.

They may do it with frequent-buyer programs. They may do it with
special events centered around customers. They may do it with
fervent follow-up, with their newsletter, with little freebies
for their customers. But most of them do it by recognizing the
customer and using his or her name, by talking about personal
things before getting down to business, by listening very
carefully and sincerely to what their customer are saying.
Listening is considered one of the most crucial parts of follow-
up. It's no surprise that people patronize businesses that
listen to them.

Many marketers create their marketing under the ridiculous
assumption that prospects are asking "Who are you? What is your
product or service? When are you open? Where are you located?"
The only real question in the prospect's mind is "Why should I
care?"

Here's what they're thinking: It's not "tell me a story about
you." Instead, it's "tell me a story about me. Tell me how you
can save my time, increase my income, reduce my stress, bring
more love into my life, cause people to think highly of me." If
you can't talk to them about those things, leave those prospects
alone because you're wasting their time and your money.

Another insight possessed by guerrillas is that people patronize
business that can offer things to change their lives for the
good. Sometimes these are huge things, such as cars and
computers. But usually they're not. After all, how much can a
new shirt or a new paper stock for stationery change a life? Not
much, but you've still got to be thinking in those terms.

Keep in mind that people are attracted to businesses that have
established credibility. You get it with superb marketing and
commitment to a plan.  Marketing continues to be a blend of art,
science, business and patience.  It works. But it rarely works
instantly. That's why the most crucial ingredient in the blend
called marketing is your own patience.

********************************
Jay Conrad Levinson is the author of the best-selling marketing
series in history, "Guerrilla Marketing," plus 30 other books.
His books have sold 14 million copies worldwide. His guerrilla
concepts have influenced marketing so much that today his books
appear in 41 languages and are required reading in many MBA
programs worldwide. Jay is the Chairman of Guerrilla Marketing
International, a marketing partner of Adobe and Apple. He has
served on the Microsoft Small Business Council. His Guerrilla
Marketing is series of books, audiotapes, videotapes, a CD-ROM,
an Internet website, and an online marketing advancement called
The Guerrilla Marketing Association - which is an interactive
marketing support system for small business.

But most of all, Guerrilla Marketing is a way for business
owners to spend less, get more, and achieve substantial profits.
Don't miss your opportunity to profit here:
http://www.thecassiopeia.com/supermarketing.html

********************************
Today's Surprise

James Martell's Affiliate Marketers Handbook 2006 Is Here!

The THIRD EDITION Of The 8-Steps you MUST take to succeed with
Affiliate Programs on the Net!

This is a complete training program in a downloadable PDF format,
written in plain English and spelled out with step-by-step
instructions that virtually GUARANTEES readers will be earning
money on the Internet by the completion of Step-8.

This 387 page manual and accompanying video tutorials will guide
you through the exact processes of publishing high-traffic
websites and profiting with performance-based marketing links.
If you've ever dreamed of working from home in a legitimate
industry with your computer then THIS is the only manual you
need! Click here to learn more and get it:
http://www.thecassiopeia.com/affihandbook2006.html

********************************
Today's Motivational Reading

10 Motivational Triggers That Make People Buy
Rudy Cline

1. People want to make more money. They may want to start their
own business, get a higher paying job or invest in the stock
market. This will make them feel successful.

2. People want to save money. They may want to invest for the
future or save for a big purchase. This will make them feel more
secure.

3. People want to save time. They may want to work less and
spend time enjoying life's pleasures. This will make them feel
more relaxed.

4. People want to look better. They may want to lose weight,
tone their body, or improve their facial features. This will
make them feel more attractive.

5. People want to learn something new. They may want to learn
how to change their car oil or build a deck. This will make them
feel more intelligent.

6. People want to live longer. They may want to get in shape,
eat better or gain extra energy. This will make them feel
healthier.

7. People want to be comfortable. They may want to relive aches
and pains or want to sleep in a more comfortable bed. This will
make them feel relieved.

8. People want to be loved. They may not want to be lonely
anymore or want to start dating again. This will make them feel
wanted.

9. People want to be popular. They may want to be a famous
celebrity or be more popular in school. This will make them feel
praised and admired.

10. People want to gain pleasure. They may want satisfy their
appetite or sexual desires. This will make them feel more
fulfilled.

********************************
Rudy Cline publishes "Home Business Tips", a fresh and
informative newsletter dedicated to supporting people like YOU!
If you`re looking for the *best rated* home business
opportunities from an honest friend in the business, come by and
grab a F-R-E-E subscription today at:
http://www.homeworkforyou.org

********************************
If you like our Ezine, please rate it at the Cumuli Ezine Finder
http://www.cumuli.com/ezines/vte.html?ez=pathto
********************************

Subscribers' Corner

Advanced Traffic Generation Tips For Your Web Business
Jeff Smith

Whether building or growing your online business, you need 3 basic
elements to succeed: something to sell, copy that sells it and
traffic generation to drive visitors that will buy.

Weakness in any one of these areas can very severely impact your
results frustrating you beyond belief.

These 3 building blocks may not be new for you, but I bet that
you have tended to think about them as islands, each of which
you must master in order to achieve online business success?

Online Business Success Ecosystem

Suppose you have spent thousands having a bang-on sales letter
written for your business, and you are able to draw some
significant traffic to your site.

You'll sell products won't you?

Of course, however, what happens if your product (or the product
you are selling) is not of high quality or is not significantly
percieved as offering value?

First, you will get many returns resulting in lower profits,
additional service fees, additional support costs and possibly
losing your ability to take payment online.

Second, a bad sale, even if not returned, will not gain you
additional word-of-mouth sales. In a niche market, this means
you will certainly miss out on capturing your market. In a mass
market, this means you have significantly hurt your chances for
successful press, reviews, interviews and low or no cost
advertising opportunities.

Third, you hurt your reputation for all other business you want
to capture within your market. High equity business build customer
value over time by continuing to market additional products and
services - typically higher-end over time. By releasing a less
than stellar product, you stop your progress dead in its tracks.

So, as you can see, marketing strong, in-demand and
differentiated products IS critical to your overall marketing
campaign and important to traffic generation.

To truly move into advanced traffic generation territory, we
have to think about techniques that will consistently build
momentum and traffic month after month, rather than one-time
traffic spikes that cannot be sustained.

This is important background to these 4 leading traffic
generation techniques.

Generating a Stampede of Traffic to Your Website

1. Writing Content: There is no better way to virally spread
your thoughts, brand, products and services to a wide audience
than developing content. Writing articles, audios, podcasts,
blogs, ezines, special reports, rebrandable products, content-
rich web pages, are just some of the opportunities that will
both bring in new traffic as well as build relationships with
your market resulting in more sales and higher value in long-run.

2. Affiliate Program

When I launched my online business back in 2000 little did I
realize that within 1-year, over 75% of my traffic and more than
50% of my sales would be generated through affiliates and joint
venture partners. Now with over 1,000 affiliates generating
consistent, targeted traffic, my business largely operates in a
completely automated fashion. I could literally disappear off
the face of the earth for the next 6-months and still see very
little impact on sales. Obviously, to build an affiliate army,
you must own the rights to your own products.

3. Develop Your Own Quality Unique Products

What does product creation have to do with generating traffic?
Actually, quite allot. Even if you plan a business model around
selling someone else's products, wholesale selling, or
advertising revenue, creating your own product is a MAJOR
traffic building technique. Creating high-demand products will
build your brand, gain you lots of no cost publicity, attract
partners and joint venture your way, build word-of-mouth
marketing, open up many new channels to generate traffic (Try
Amazon, Barnes and Noble, and eBay to start) and can act as a
leveraged stream of income for your business

4. Take Your Message To The Street.

Generating a stampede of traffic often rests on your ability to
convince the market that you are someone that needs to be
checked out and followed. So, focus on building your visibility
through Press releases, joint ventures, keynote speaking
opportunities, local presentations, teleseminars, seminars,
courses, workshops, bootcamps, book reviews, trade shows,
podcasts, radio shows and more...

While these are certainly ADVANCED techniques for generating a
traffic stampede to your web business, they are not difficult,
require no special skills and well within the reach of anyone
looking to break out with their web business this year.

**************************
Jeff Smith is a high-achieving, trusted and dedicated marketing
consultant who has rapidly built his own thriving, successful
online information marketing business and is dedicated to
helping YOU do the same. In fact, consulting, writing articles
and newsletters you will find on his site are simply ways Jeff
lives out his personal PASSION to help YOU SUCCEED! His product
creation and selling business is what gives him the lifestyle he
enjoys. http://www.infoproductcreator.com

**************************

Today's Tip On the Opportunity worth checking

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Today's Tip On the Tools worth having

Business Plan for a Startup Business

The real value of creating a business plan is not in having the
finished product in hand; rather, the value lies in the process
of researching and thinking about your business in a systematic
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*************************
Not everything that can be counted counts, and not everything
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************************************************
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Pathway To Success
Published since 2000
Volume 6, Issue No 7, 26th March 2006
Publisher Irena Whitfield
iwhitfield@...
http://www.thecassiopeia.com
Subscriber Count: 138,500+


Everyone has superstitions.  One of mine has always been when I
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With 'Pathway To Success' you are receiving only top
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doesn't leave any trails.


NEW: Get Insider Tips 4, Volume 5: Subscribers' Articles,
Motivational Reading and 26 Free Reading Bonuses published
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You can download free here:
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***************************
Hi,

Thanks for taking the time to answer my email. I've been reading
your ezine for a long time. I've always thought of you as
"Queen of the Net". Helping others whenever possible.
Thanks for helping me with the information.

Sincerely,
Matt

***************************
What's New:
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for both: your use and profit in a new Version:
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Editorial:

Happy Publishing Sunday, my dear Readers!

Recently I received a special report on how to become a better
affiliate manager. Since I myself am a great affiliate, as an
affiliate manager I must admit I should greatly improve. I don't
follow my affiliates and am not even providing very much
affiliate support. Quite a long time I bear in mind I should
improve my affiliate support but somehow don't find the time. Now,
I want to change it. So if you are one of my affiliates and think
you would use more help, advice and support, please let me know
at: affiliates@...

If you feel your affiliate program support needs improvement too,
you can download and read the ebook Discover Easy Ways to Instantly
Improve Your Affiliate Program by Chris Chapman here:
http://www.thecassiopeia.com/WebLions/AffiManagers.zip

Please visit our Sponsors and enjoy Today's Issue. I'm sure you
can and will profit from Today's resources and have a wonderful
fortnight before I talk to you again.


Sincerely,


Irena Whitfield
Your Publisher

P.S.: Have you heard about the eBay Misspelling Trick?
A friend of mine, James Jones, has just published a report that
teaches this technique and shows you several other sneaky (but
perfectly legal) ways to find what he calls, "poorly listed" items
and resell them for a quick profit. It's called: The Misspelling
Bee (and other eBay Arbitrage Opportunities).

James just told me he's going to make this report available to my
subscribers -- at no cost -- for the next 7 days only. Then he's
going to pull it down and put a big price tag on it.

So, what are you waiting for?  Go download this now:
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P.S.S.: Here you can find answers to the basic questions you may
have related to Pathway, incl organizational items, article and
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P.S.S.S.: If you don't get Pathway properly, it's definitely
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in our Calendar. In case you don't get an Issue, please
visit the below main Pathway URL and read it online. Also,
please let me know. Thank you.
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Or by autoresponder: mailto:ptsissue2006@...
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P.S.S.S:
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Any purchase from one of my websites qualifies you for the Bonus.
It's sufficient to send me your purchase receipt to
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Today's Special Free Reading Bonus:
How to write so people buy now by Allen Says
http://www.thecassiopeia.com/WebLions/magicletters.zip

***************************
Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 9th April 2006.

***************************

Contents

   1. Today's Feature Article by Catherine Franz
   2. Today's Tip On Motivational Reading by Brandon Iurato
   3. Subscribers' Corner by Eva Browne-Paterson
   4. Today's Tip On the Opportunity worth checking
   5. Today's Tip On the Tools worth reading
   6. Today's Tip On Software worth using
   7. Today's Tip On Learning
   8. Today's Special promotional Tip
   9. Today's Useful Tip
  10. Today's Special Tip


Today's Feature Article

Knock, knock. Who's There? Your Target Market, Are You Listening?
Catherine Franz

Have you ever had a conversation with a person who wasn't
listening to anything you said?

This one-way communication experience is a big turn-off and
many times frustrating to cope with at the time.

Is this occurring in your marketing? Oops, no one wants to think
of their business as turning a deaf ear to their market. Yet it
can be easy to do since most of us have a jammed packed life
already, with little time to spare let alone to listen to what
our market is saying. Yet, we can't afford not to, or we lose
our revenue. Relying even 40 percent on push marketing turns off
the sound to your market. Okay, Catherine, what is push
marketing?

Push marketing is when you use brochures, flyers and other
material -- including your business card -- and you push them
out into the market praying all the time you are doing it,
hoping they read them and will take the action you want them to.
This is an easy rhythm to get into because it allows you to hide
and not feel any rejection. Yes, if you don't know who they are,
they can't reject you.

Materials are supporting documentation and should never be used
to push what people need to buy from you. Yet, business owners,
especially independent professionals and newbie's (under 3 years
in business) use push marketing to frequently to "feel" like
they are marketing. Then when the response rate is nil or real
small, which is always the case, they get disappointed, give up (
major reason for dissolutions in the first 3 years of businesses)
, and begin to think they can't market, or marketing is "t-o-o"
hard.

Then they walk around pointing out why people aren't buying.
Take a moment, do it now before you forget, and make a quick
list of what you use to market your service -- brochures,
business card, flyers, what else? Yes, most web sites are
push marketing -- you need to push people to get them to
visit. Of course, there are some exceptions.

Now ask, "How much do I count on for these materials to market
for me? Do you go to networking events and push your business
card into everyone's hand?" Oh, did you feel that whoosh of
negative energy with that sentence? I sure did. Next time, keep
those business cards in your pocket until asked for one and then
still hesitate to give it out without some boundaries or
criteria.

Why, because a business card has all your contact information on
it. U-know, name, phone number, and maybe a logo that took you a
year or two to develop that your market could care less about.

Your business card doesn't say how kind, understanding, caring
or what you know or the value you bring to your clients. Its
just flat energy.

Well, then, Catherine, how can you do this differently?
Thought you would never ask.

Be creative. Think of a few things you would prefer to do to
establish a relationship with your market. How about printing a
copy of your ebook or latest article and discussing the topic
instead of handing out a business card. Take one or two copies
with you to give to qualified leads.

If someone else sees you giving the ebook out, and you want them
to, invite them to a free upcoming teleclass and say its part of
the handouts (even if it isn't). Take out a small note sheet
that has your name, web site, and phone number printed on them (
here's a vendor I recommend if you don't have any of these
already -- various sizes -- Day Timer http://www.daytimer.com),
and write down the name, date and time of the next teleclass and
tell them they can register by visiting your web site.

KEY: The moment you use ink and take the time to write it down
it, you move from push marketing to relationship building
marketing.

Make it your goal to connect and begin building a relationship
with your market. Look around and take measurement on how you
are using with your material. Create a "measurement moment" and
check in regularly. I do. Ask, "How can I do something different
this week that builds connections?" Make a list of one or two
you can do differently. Then test them. Be creative.

Ask, "How can I learn about at least one of their challenges?"
After you do, spend some quality time thinking how your product
or service answers that challenge. If not, and it fits into your
niche, then ask the universe to send you some options on how you
can. This will open new doors of creative flow for you.

Remember, this is a learning curve, behavioral change, and shift
in mentality. So, adapt and adopt with patience and love.

When you connect with others you double, even triple your
attractiveness and money. Solo attracts solo.

Questions to support your evolution:

> Is your marketing communication two way?

> Is your push marketing percent too high?

> How can I ask prospects to share with me their biggest
problems or challenges?

> How does that relate to what I am offering?

> How can I change this right now?

> Have I put my "measurement moment" on my
regular agenda for next week, next month?

> What 3 questions can I have in my arsenal for my
next point of contact (include e-mail in this as well)?

********************************
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the product you want to sales@...
You will receive the download link in the return mail.

********************************
Today's Motivational Reading

What's Your Why?
Brandon Iurato

This may be the most compelling word of all. "Why". It motivates
people to think and wonder. Children ask "why" of everything.

The reason "why" is so important in human thought is that
thought revolves around meaning. If something has no meaning to
us, we ignore it. When it takes on meaning, we fix our attention
on it.

Without meaning, there is no internal motivation or purpose to
take action and depression sets in. Without meaning, we don't
feel alive. That's why it is so valuable to set goals for
yourself. When we have a goal on which to focus, our life tends
to reorganize itself around making it happen. The resources,
solutions and answers start to appear.

Deep within you, you know what you are designed to do. There is
a voice, a feeling, a sixth sense that tells you. We all have
experienced the feeling that things would unfold in a particular
direction, for a particular reason…destiny, fate.

I believe that all of us "know" our calling. We just fail to
NOTICE. Marsha Sinetar wrote a book titled "Do What You Love,
The Money Will Follow". In my experience, that's true. Things
may not turn out as we originally hoped or expected, but the
path is worth following.

Our interests and impulses are messages we should listen to.
Follow your gut instinct. As Emerson said, "Desire is
possibility seeking expression." So, if something fascinates or
fulfills you, you really should take notice. Your natural path
may be calling you.

The key to tapping this growth potential is beginning the
process. Take the first steps; act on your impulses. Find ways
to enhance the world through your actions. Don't start by
looking at yourself, start by looking around you. What are you
concerned about? How would you change the world if you could?

Growth doesn't occur without change and reaching out. Only when
you step out of your comfort zone will you be able to reach out
to help others. Encourage those around you to tap into their
hidden potential, there lies greatness inside all of us. Wake it
up!

Your job is not to fully understand the world, but simply to
enhance it. Make it better because you were here. Whether that
be through an entertaining performance, a beautiful sculpture, a
simpler solution, a kind gesture or a global movement. Grow
where you are planted and branch out to connect with and help
others.

Where Do You Look — Inside or Outside?

Goals that involve gaining something can be very powerful. Goals
that involve giving can be even more powerful. When we connect
with a cause outside of ourselves, we have more of an influence
on others. Can you think of any of the best known businesses
that did this? Apple computer was founded with the goal of
making technology work for everyone. Ford Motor Company built
cars that the average person could afford and use.

Disneyland was created to become "the happiest place on earth."
The New York Times informs us daily with "all the news that's
fit to print." The great insurance companies began as a way for
people to share the expense and reduce the impact of loss or
disaster.

Look around you again, what do you care about? What would you
change? Look wider. Examine your daily life, your community,
your family, and your business. What are you concerned about?
What would you change? What inspires you? Maybe you can change
things for the better. Maybe the seeds of a greater contribution
already live within you.

Write down your thoughts. I always say: If your life is worth
living, it's worth writing down. Notice what excites or bothers
you. Think about it. How could you initiate some actions that
would inspire new possibilities?

Grow where you are planted. Then branch out toward even more.
Move toward your "why", your purpose. Toward meaning. Meaning
and Fulfillment

"What's nice," Walt Disney said to his friend and coworker, Mike
Vance, "is to be grown-ups like we are . . . and to remember the
kids we were back then." Then he asked Mike, "Do you know what's
even nicer than that? It's to be grown-ups like we are, remember
the kids we once were, and to know that we have become the
person that, as a child, we hoped and dreamed, someday we might
become."

"That's called fulfillment and it's something every human being
dreams to achieve."

Fulfillment is what happens when an acorn becomes an oak, a
nurturer becomes a nurse, an explorer pursues a quest, or when a
message finds its medium. You and I experience fulfillment
whenever we are making a difference. If we are doing something
that matters in some way, we tend to smile inside. And this
shows up in the quality of our work. Not only do we feel better,
but we feel better about ourselves.

We need to know that what we do counts. We need work that fits
our values and talents, something for which we are suited. If we
don't find meaning in the job itself, we must bring meaning to
it through the way we approach it.

Fulfillment comes when we spend our energies on what we care
about, believe in and have talent for. Psychologist William
Glasser said, "If a job utilizes talents, appeals to interests
and relates to values, it will be fulfilling."

People need purpose. We need to define our "why". When we're not
planning and working towards something, our life starts to
diminish, it starts to shrink. There are many examples of the
fact that the more purpose we have in our life, the longer we
live.

We need a definite major purpose, some reason to get out of bed
in the morning. Something to challenge us. Brain research has
shown that if we keep ourselves intellectually challenged and
stimulate the mind we may actually cause brain cells, called
neurons, to branch wildly and establish new connections. So
stimulate your brain with a purpose and challenge your thinking!

We must have a purpose, because it's the source of the life
energy that makes our lives meaningful. Setting goals is so
important because it gives us a purpose to live. That's why
people say you've got to have a dream, a vision.

Funny thing, purpose doesn't come from outside us, it always
comes from inside and it goes out toward others as some form of
service or self-expression.

Are you living the life you were meant to live? When you
identify the big purpose, your "why" that you want to go after
in life, all of a sudden the life energy you need starts coming
in to you to fulfill that purpose.

And you can do this at any age! How much you have lived doesn't
have anything to do with this. Look at examples of people who
started when they were young with a clear purpose, or people who
started much later in life.

We often need a cause larger than our skills in order to grow.
Thinking Big, Dreaming Big is allowed and, in fact, encouraged!
Remember that the last time you felt really alive—a time when
you were doing something that stretched your abilities and
sharpened your skills, your mind and body were very active. Your
purpose or goal no doubt tested you and made you greater than
you had been before.

Only then did you feel fully alive. When there is a reason to
grow, there is room to grow and a natural path to follow.

Follow your dreams and pursue them with a passion.

********************************
Brandon Iurato, motivational speaker, author and trainer shows
people how to get more out of life. He welcomes comments and
feedback at biurato@...

********************************
If you like our Ezine, please rate it at the Cumuli Ezine Finder
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********************************

Subscribers' Corner

14 Ad Copy Tips - Dare To Be Different
Eva Browne-Paterson

I received a question from a subscriber earlier this week and
thought I'd share it with you in case you have the same problem..
. "I've found in the last couple of weeks that too many people
are using the same word content in their ads - how they are ever
going to make their ads stand out?"

It's a good question and one that you should really take notice
of. It often looks like the ad copy being promoted for particular
programs is the same and that's because many affiliates just copy
and paste the ad copy from the same affiliate area.

If you really want to stand out, and you'll need to to make
sales, then you'll need to change the ad copy to sound more like
you and not like every other Tom, Dick or Sally.

Here are 14 ways that you can change the ad copy provided to
most affiliates online and be more original with the ad copy you
submit in your promotions.

1. Re-write the copy: Just have a go at doing it. You don't have
to be a great copywriter. Just write from the heart and be honest
and true to yourself and it will come across that way to the
reader.

2. Use an eye-catching headline: I highly recommend using an eye-
catching headline that will attract attention -- even if you're
being really different. Use different words that stand out, ask
a question or solve a problem to gain attention.

3. Capitalisation: Only use caps where it's completely necessary.
Usually the headline is one place you can use caps to emphasise
particular words. Throughout the body, having whole sentences
capitalised is a no-no.

4. Using symbols: If you have space left over in the headline,
that's one place you can get away with using symbols, as long as
you don't go overboard. Symbols can make a headline stand out but
remember, it is the wording that really counts. If you have
spare space in the headline, consider using one symbol either
side of the wording. Or repeat the same symbol twice. That's
about as far as I'd recommend going with symbols...

5. Use testimonials: Testimonials are a terrific way to let the
prospect know how it will feel when they get their hands on the
product or service that you're promoting. If you don't have a
testimonial of your own because you don't have the product
yourself yet, then borrow some from the main web site or type
the contents of an audio testimonial provided on the site. These
are great resources you can utilise. If there's a particularly
powerful statement in the testimonial, then you can grab a piece
of that statement and make it the headline for something
completely different.

6. Lower the hype: Don't go overboard and make huge monetary claims.
The FTC don't like it and you're putting yourself and the
publisher at risk of fines of up to $10k. Just be honest. If
someone else made that kind of money, say it... Don't elude to
the fact that you made $25k in your first month when we all know
that's probably a bit of a fib. It's not worth it and your
prospects can see right through it.

7. Re-word statements: Use a thesaurus to come up with statements
that say the same thing in a different way. Thesaurus tools are
found in MS Word and online as well and are very handy indeed.

8. One exclamation mark: Why waste space with tonnes of exclamation
marks? Using one says the same thing, but 3 or four just screams
"desperate newbie dying to make their first sale!!!!!"

9. Use up all the space allowed: When you're allowed to use five
lines at 65 characters per line, why not utilise all that space?
I honestly shudder when I receive a solo ad that's seven lines
long... It's a waste of the advertiser's precious money. Utilise
the space you've been allotted to get the message across and
prompt the reader to click through to your site within that
space. Use a formatting tool like the one at
http://www.formatit.com to space out the ad copy properly.

10. Tease the reader: Don't worry about informing the reader about
every little feature of your program. That's what the salesletter
is for. The aim of the advertisement is to attract new prospects
to your web site. Tease them by giving them just enough information
to pique their interest and compel them to click that link in your
ad.

11. Include bonus info: People love a freebie or a discount. Don't
be afraid to include them or let them know what goodies are in
store for them.

12. Check the spelling: This is a must-do task and also includes
checking the grammar. Make sure your ad will make sense to the
reader. And don't forget question marks after a question.

13. Prompt the reader: Make sure you prompt the reader to take
the next step. That is to visit your site where the salesletter
will do the selling for you. Creating a sense of urgency helps
and so does a time-limited offer. Use instructions like click
through now, visit our site today, here's the link to click...
You get the idea.

14. Test your ad copy first: Using free ezine ads is a great way
to gauge the response from your advertising before you go and pay
for advertising. Test them out and get them pulling the response
you really want. ;-)

Just dare to be different and you'll notice a great improvement
in the response from your advertising sooner than you can click
the link in the resource box below. ;-)

**************************
Eva Browne-Paterson publishes EvieB's New-Z and runs Ezines-R-Us.
com. She lives in Australia and has been marketing for over 13
years online. If you're looking for ezines to test your ad copy
in, click the following link to subscribe with one click to over
20 ezines with a double opt-in reach of nearly 300k!
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**************************

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Thanks to its Outlook integration, you can send SMS directly
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It has evolved into a powerful tool for influence and change.
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Jason Cain is known as a "blogging expert". He started one of
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*************************
It is easier to do a job right than to explain why you didn't.
Martin Van Buren

************************************************
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Pathway To Success
Published since 2000
Volume 6, Issue No 6, 12th March 2006
Publisher Irena Whitfield
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Editorial:

Happy Publishing Sunday, my valued Readers!

As most of you noticed I've started to publish specialized free
tutorials in the Resources Center for you - my Readers. Up to now
there are two of them online which you can find here:

1) Burn the Fat! Build Your Dream Body!
http://www.thecassiopeia.com/WebLions/Pathway/Resources/BurntheFat.htm
l

2) Discover Your Power Keys!
http://www.thecassiopeia.com/WebLions/Pathway/Resources/YourPowerKeys.
html

And Today, because spring is round the corner and I can't wait
starting in my garden, I bring a new one, specialized in Gardening:
http://www.thecassiopeia.com/WebLions/Pathway/Resources/Gardening/

At the moment I'm working on another four. The tutorials are
regularly updated, so you get fresh information. I hope you enjoy
them and I will appreciate your comments, ideas and tips on new
tutorials topics you would like to get. Also, if you want to add
your Article or site, or review and experience to any of the
topics, you're welcome. Please submit them here:
ibc3000listbot@...

PLUS I have a new Pathway To Success Version for you: desktop.
You can download and install it to your computer and have Pathway,
Subscriber Corner, the full Archives and much more at your hands.
The Desktop also contains all the puzzles and related marketing
gems, free reading  Bonuses, and more... PLUS a special email
report for 2006. You can download free here:
http://www.thecassiopeia.com/WebLions/PTS.zip

Note: to prove you have the authorized Version, you will need
this password: bYAB70H4S7cjD5Q0pU22

Please visit our Sponsors, enjoy Today's Issue, profit from Today's
resources and have a profitable fortnight.


Sincerely,


Irena Whitfield
Your Publisher

P.S.: Here you can find answers to the basic questions you may
have related to Pathway, incl organizational items, article and
ad guidelines and submissions, communication with me,...:
http://www.thecassiopeia.com/WebLions/Pathway/QAndA.html

P.S.S.: If you don't get Pathway properly, it's definitely
your ISP filters. I publish exactly on the dates shown
in our Calendar. In case you don't get an Issue, please
visit the below main Pathway URL and read it online. Also,
please let me know. Thank you.
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Or by autoresponder: mailto:ptsissue2006@...
(contains Special Free Reading Bonus!)

P.S.S.S:
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Any purchase from one of my websites qualifies you for the Bonus.
It's sufficient to send me your purchase receipt to
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Today's Special Free Reading Bonus:
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Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 26th March 2006.

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Contents

   1. Today's Feature Article by Michael Port
   2. Today's Tip On Motivational Reading by Marnie Pehrson
   3. Subscribers' Corner by Mark Daoust
   4. Today's Tip On the Opportunity worth checking
   5. Today's Tip On the Book worth reading
   6. Today's Tip On Software worth using
   7. Today's Tip On Learning
   8. Today's Special promotional Tip
   9. Today's Useful Tip
  10. Today's Special Tip


Today's Feature Article

Which is right for you?
Michael Port

Book Yourself Solid and The Product Factory go head to head.

Both are amazing programs with a PROVEN TRACK RECORD
and I'm often asked, Which should I take first? or Which is the
right program for me?

These are great questions. And I want to make sure you're clear
because I want you to maximize what you get out of each program.

The Book Yourself Solid 15-week Group Coaching Intensive
- the most effective system for getting more clients:
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and

The Product Factory 90-Day Group Coaching Program
- the #1 information product creation program on the Internet:
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     Both start at the end of March. Payment plans are available.
     Special promotional rates on now – up to 50% off.
     They won't last though.

Here's how you decide which is right for you:

If you need more clients and have not yet chosen a target
market, aren't yet comfortable talking about what you do, do
not yet have a personal brand identity, don't feel powerful
and secure having sales conversations, and aren't
consistently using the core self-promotional strategies
including: web, writing, speaking, direct outreach,
networking, referral and keep-in-touch… then the Book
Yourself Solid 15-Week Group Coaching Intensive is right for
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If you have some clients, have a target market, feel
comfortable that you know how you want to position yourself
in your marketplace and want to create information products
to build your reputation and earn leveraged and passive
income then the 90 Day Product Factory is right for you now.
Learn more at:
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In both programs we teach you a step-by-step success system
in an inspiring and supportive environment of
accountability, surrounded by other like-minded
professionals and guided by our talented team leaders.

Here are some independent survey results retrieved from
participants of both Book Yourself Solid and The Product
Factory.

-> BOOK YOURSELF SOLID SURVEY RESULTS:

93% percent of clients who have implemented the Book
Yourself Solid system have increased the number of clients
they serve by over 34% and increased their sales by over 42%
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-> THE PRODUCT FACTORY SURVEY RESULTS:

Q: Did you complete a product that you are happy
with during the 90 Day Product Factory?
-> 86.7% responded yes.

Q: Do you feel that you can use the knowledge that
you gained in the Product Factory to develop future products?
-> 97.7% responded yes.

Q: Will your completed product build your business in some way?
-> 86.4% responded yes.

Q: Would you recommend the Product Factory to others?
-> 95.5% responded yes.

Learn more at:
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You're great at what you do. You stand in the service of
others, and you are a remarkable human being for doing so.
Now it's time to get booked solid with more clients and
create information products that spread your message and
build your reputation.

It would be my honor to serve you. I hope you'll give me the
opportunity to do so.

TWO PROGRAMS STARTING IN MARCH

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For service professionals and small business
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Learn about it at:
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The Product Factory starts March 21. <--------
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PLUS a special call:
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********************************
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********************************
Today's Motivational Reading

3 Personality Traits of an Entrepreneur
Marnie Pehrson

One time while conversing with Sherry Lowry, a business success
coach. She characterized some of my observations about the
nature of a successful entrepreneur and how it includes the
personalities you find in the workplace:

- The Visionary has the ability to look at the overall picture,
the long view. The visionary gives you the passion, the fuel,
and the drive to keep going.

- The Strategist does the planning, figures out the ''how'' of
doing things, making sure all the steps are in place and
everything gets done.

- The Technician actually does the details of the job. Technicians
often fall in love with the process of doing.

Each of us has these three personalities within us to varying
degrees, but one characteristic tends to dominate our
personality. A successful entrepreneur is at least 50 percent
the visionary. The strategist and the technician personalities
either get lost in the details or lose sight of the overall
objective.

Don't get me wrong, all three of these personalities are
necessary to get the job done. The Visionary often has a hard
time coming up with the plan and has even a tougher time with
minute details. A successful organization needs a '' Visionary''
to keep the others motivated and on track. You can develop and
enhance your visionary characteristics. In my own life, I've
become aware of my tendency to migrate through three phases.
I've given them different names.

- The Creative Phase You want to write, philosophize, come up
with new ideas, are driven and motivated. (The Visionary)

- The Productive Phase you just want to get the job done, doing
tasks that don't take a lot of creative thought, but require
work and time. (The Technician)

- The Organizational Phase The time for cleaning up after the
solid production phase - organizing files, planning a new
strategy, organizing your time and your life. (The Strategist)

I've seen myself go through these three phases repeatedly over the
years, each lasting 1-2 weeks each. And it's very helpful to
recognize which phase you're in so you can take best advantage
of it, and not become frustrated when you can't (for example) be
creative in your productive phase. I've recently learned how to
stay in the creative phase longer. Focus on the following:

- Who you are
- Where you want to go -- your overall goals and mission
- Doing what you are ideally suited to do

As I've pulled all my various projects into one common focus, I've
noticed an increase in the time I spend in the creative phase.

In summary, to be successful in your own business or as an
entrepreneur, you need to spend at least 50 percent of your time
in the creative, visionary phase. In order to do this,

Work with your gifts.

– Focus on what you are truly suited to do best. This makes you
happy, which keeps you motivated, which feeds your ability to be
motivated, have passion, and stay driven.

- Delegate or eliminate aspects of your work that that you don't
like or don't do well.

- Create an overall mission or focus for your life and your work
and live in harmony with it. Don't be frustrated if you're not
the Visionary type. Every successful organization needs a good
strategist to figure out how to accomplish what the visionary
dreams up. And every organization needs good technical people to
do the tasks outlined by the strategists.

No matter what your personality, though, you'll be happiest when
you do what you are ideally suited to do.

********************************
Marnie Pehrson is an author, creator of www.IdeaMarketers.com,
www.LocateACoach.com, www.SheLovesGod.com, www.BelieversAtWork.
com and more. She is the author of inspirational books like Lord,
Are You Sure? and historical fiction such as The Patriot Wore
Petticoats. She also helps people earn money from home. For more
information on her projects, visit http://www.pwgroup.com.
Marnie Pehrson may be contacted at http://www.MarniePehrson.com

********************************
If you like our Ezine, please rate it at the Cumuli Ezine Finder
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Subscribers' Corner

Google's Giant Sandbox
Mark Daoust

If you pay any attention to the search engine optimization
community, you have probably heard about Google's sandbox.
Knowing exactly what the sandbox is might be a little confusing,
but it is an important concept to know if you hope to eventually
be successful with Google.

What is the Sandbox?

Before we get too far into an explanation as to what Google's
sandbox is, it must be noted that not everyone even agrees that
the sandbox exists. The sandbox is actually nothing more than a
theory developed to explain what many different SEO experts have
witnessed with their listings. Whether or not the sandbox really
exists is actually irrelevant when we know that the effects of
the sandbox exist.

Google's sandbox is a relatively new filter that appeared to be
put in place back in March of 2004. This happened after the
widely publicized updates of Austin and Florida, and the
implementation of what is known as the Austin update. If you are
not sure what those are, there is no need to worry as those
updates are now for the most part in the past. The sandbox
filter seems to affect nearly all new websites placing them on
an initial "probation" status. The effect of this is that new
websites may get into Google's SERP's (search engine results
pages) relatively quickly and may even perform well for a couple
of weeks. When the filter is applied to the new website it is
referred to as being put in the "sandbox". The new website will
still show in the result pages, but it will not rank well
regardless of how much original, well optimized content and
regardless of how many quality inbound links the site may have.
The filter restrains new websites from having immediate success
in the search engine result pages.

The sandbox filter seems to affect almost all new websites, with
very few exceptions. It is important to note that the filter is
not a punishment for anything the webmaster did with their new
website. The filter is merely an initiation period for new
websites.

The sandbox filter also affects more competitive keyword driven
sites more than sites that key in on less competitive keywords.
If your website focuses on very competitive keywords, you are
likely to remain in the sandbox for a longer period of time than
if you focus on keywords that are relatively non-competitive
keywords.

Discuss Google's Sandbox in Our Search Engine Forums

Why Does the Sandbox Exist?

There is a lot of debate as to whether the sandbox filter is a
good thing for Google to implement or not. Obviously webmasters
who are trying to get their sites well positioned in Google do
not like the sandbox filter as it prevents them from receiving
the huge levels of traffic that a top listing in Google can
bring. The filter was not implemented at random, however, and
there is some good reasoning for the filter existing.

As the SEO community figured out the basic elements of Google's
ranking algorithm, inbound links, original content rich with
keywords, and the proper use of anchor text, search engine
spammers began to take advantage of these elements. Search
engine spammers would setup websites that were in clear
violation of Google's policies with the knowledge that
eventually their website would be banned from the listings. This,
however, did not matter. If a search engine spammer could get
their website to rank well in Google for even one month, the
profits they could make from that one month would justify the
cost of building the site in the first place. All they needed to
do in the future was to rebuild their spam websites with
different domains and slightly different content.  The idea for
spammers was a simple one. Capitalize off of Google's traffic
for as long as they can (before they get banned), then do it all
over again with a new website. The method was extremely
effective and easy to implement.

What made this all the more easy to accomplish was Google's
extremely fast indexing. While other search engines would take
several months to index a new website, Google could index a
website in as little as one month (they are now indexing sites
within a few days). Search engine spammers were living large off
of Google's generosity.

To solve this problem, Google determined that it would
compromise. They would still index websites quickly, attempting
to get as much new, fresh content out to the general public as
possible, but they would not trust new websites implicitly as
they had in the past. All new websites that were launched would
be put on probation. As time passed, and as the sites continued
to pass any spam filters they ran, the website will not be held
back from performing well in the rankings. Eventually, after
quite a bit of time had passed, a site would be allowed to
"leave" the sandbox and join the rest of the established
websites.

How Does This Affect My Website?

If you have a new website, there is a good chance that you will
be placed in the sandbox. This should be expected, but it should
not change the way you build your website or market it. You
should use the sandbox filter to your advantage.

Google still ranks websites in much the same way that they had
in the past. Websites are judged on the quality of their inbound
links and the quality of their content. Google will continue to
change how they evaluate inbound links and content, but the
basic elements of their rankings will remain the same.

While your website is in the sandbox, you should use this time
to build your traffic using regular traffic building methods
such as writing articles, building a strong community of
visitors, and partnering with websites that offer some synergy
to your visitors. During your time on probation, you have an
excellent opportunity to build all the elements that cause
websites to perform well in the search engines. When you finally
do leave the sandbox, your website should be very well
positioned within Google.

Is My Website in the Sandbox?

When webmasters learn about the sandbox filter, their first
question is always whether or not their website has been placed
in it. Determining whether or not you are in the sandbox is a
relatively easy task to do.

First, being placed in the sandbox is different than having your
website banned. If you do a search for your domain in Google and
they return zero results for your website (and you had been
previously listed in Google), there is a chance that you have
been banned. One of the best ways to determine if you have been
banned is to look at your log files to see if Google is visiting
your website. Banned websites typically do not see Google visit
their websites, regardless of who is linking to them.

If you have not been banned, but do not rank well with Google,
you should look at the quality of your content and the quality
of your inbound links. You should also see if you rank well for
non-competitive keywords. Remember how the filter affects
competitive keywords more than less competitive keywords? Well,
you can use this to determine if you have been sandboxed.
Finally, if you rank well in all the other major search engines,
but do not show up at all in Google's rankings, you have
probably been sandboxed.

Is There A Way to Get Out of the Sandbox?

The quick answer to this is yes, there is a way out of the
sandbox, but you will not like the answer. The answer is to
simply wait. The sandbox filter is not a permanent filter and is
only intended to reduce search engine spam. It is not intended
to hold people back from succeeding. So eventually, if you
continue to build your site as it should be built, you will
leave the sandbox and join the other established websites.

Again, if your website has been placed in the sandbox you should
use this time to your advantage. It is a great opportunity to
build your traffic sources outside of the search engines. If you
have a website that does well in the search engines, you may be
tempted to ignore other proven methods of traffic building such
as building a community, or building strong inbound links
through partnerships. However, if you establish traffic sources
outside of search engines, when you finally leave the sandbox,
you will see a welcome increase in your traffic levels.

Conclusion

Google has been going to great lengths to cut out on search
engine spam. Some have faulted them on the lengths that they are
going to claiming that it is effecting legitimate sites as well
as the spam websites. While this is probably the case, as an
owner of a website you need to place yourself in the position of
Google and ask yourself what they are really looking for in a
website. Google is looking for websites that offer quality
content. Google still relies on the natural voting system that
was first used to establish pagerank. They may change the way
that they qualify content or inbound links, but the basic
elements of a quality website will always remain the same.

No website owner in their right mind will "like" Google's
sandbox. However, a smart website owner will use the sandbox as
an opportunity to build a website that Google simply cannot
refuse.

********************************
Mark Daoust is the owner of Site Reference formed in March of
2004 with the goal to provide website owners with a wealth of
information and tools to help them improve their web businesses.
Since that time Mark has published thousands of articles, gained
hundreds of thousands of subscribers, and quickly grown as a
complete resource for website owners across the world.
http://www.site-reference.com

**************************

Today's Tip On the Opportunity worth checking

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Today's Tip On Learning

Mark Joyner presents ...
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*************************
Do you believe the stories?
I was so excited when I found a quick solution to my
problems. Somebody else is doing the hunting for me,
2 full products, ready to go, each and every month.
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*************************
There are only two ways to live your life. One is as though
nothing is a miracle. The other is as though everything is
a miracle. Albert Einstein

************************************************
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*************************
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Pathway To Success
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Lovely Publishing Sunday, my valued Readers!

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Contents

   1. Today's Feature Article by Jason James
   2. Today's Tip On Motivational Reading by Rene Godefroy
   3. Subscribers' Corner by Palyn Peterson
   4. Today's Tip On the Opportunity worth checking
   5. Today's Tip On the Book worth reading
   6. Today's Tip On Software worth using
   7. Today's Tip On Learning
   8. Today's Special promotional Tip
   9. Today's Useful Tip
  10. Today's Special Tip

HOT: Ordinary people can make huge web profits! Learn how here:
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Today's Feature Article

5 Handy Tips to help you start an eBay business
Jason James

If you want to start an eBay business then it is vital to keep in
mind that it is no different than the responsibilities of
embarking on any other type of business. Sure you may be able to
work from home, in your underwear, and never leave the couch;
but it takes a little more than hopping on your computer to
start an eBay business.

In today's article we will go over 5 important tips that you can
use to help get you moving to start an eBay business.

1. Create an office space or special room inside of your house
    or apartment for your eBay business. If you want to start an eBay
    business and make it successful then you are going to want to be
    able to focus and concentrate on your eBay goals. There is no
    better way to do this than to have your own office.

2. Write an eBay business plan. This is an important step when
    you start an eBay business and is most often overlooked by many
    new online eBay sellers. It is imperative that you put one
    together, even if your business plan is created on napkins!
    You will have to include a mission statement, a vision of your
    goals, your eBay profit and loss estimates, etc.

3. Create a checklist of which items you will need to set up your
    eBay campaign. Obviously, when you want to start an eBay business
    you will need to get your products listed and in view of others.
    Your checklist will include having a photo taken of your item,
    resizing and cropping your photo, creating your title and
    description of the eBay auction, and of course - answering your
    bidder questions when available.

4. Decide on what you are going to sell on eBay. You cannot start
    an eBay business without a product. This choice is personal.
    You can find eBay products to sell from a wide range of sources.
    There are a few books on the subject of finding products to sell
    when you start an eBay business. One of the most popular items
    to sell are Antiques.

5. Learn to budget your time as efficiently as possible. Start an
    eBay business with extreme time precision. In other words, if
    you have 5 hours a day to devote to making money on eBay then
    do not waste any time browsing through message groups, emailing
    your friends, or pondering an idea too much. Get out, find your
    product, and start your eBay campaigns NOW!

********************************
Jason James is a 10 year Internet marketing veteran and an eBay
Power Seller of 4 years. His website "The Auction Resource
Network" reveals his inside secrets, tips, and sources that help
him pocket over $10,000 per month on eBay. His proven step-by-
step system shows even users with little or no business
experience how they too can make huge profits selling products
at online auctions.  Claim Your Free eBook: "Top 10 eBay Secrets
for Successful Selling" below:
http://www.thecassiopeia.com/top10ebaysecrets.html

********************************
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********************************
Today's Motivational Reading

3 Powerful Tips to Help You Have Your Best Year Ever
Rene Godefroy

Here are 3 powerful steps you can take to free yourself from
frustration and to start enjoying the good life so many are
enjoying right now:

1) Know "where you are." Have you ever been lost in a
residential area and no one was around to ask for directions?
Now if you are somewhat familiar with the area, it's easy to
just turn around here and there and find your way back. But the
worst part about being lost is when we are lost and we haven't a
clue where we are.

So, where exactly are you on your journey now? Do you know
exactly how much money you owe? And how many assets you have?
What are your strengths? And what are your weaknesses? Here's a
good exercise to help you know "where you are":

Draw a map of your life and make every square a city. Name each
square with an aspect of your life. One city can be your family,
friends, knowledge of your field, spirituality, work, charity,
financial, etc. Then rate each city from one to ten. Ten means
you are doing extremely well, and one means it needs immediate
help.

What I just shared with you is like having a balance sheet for
your life. Put all your weaknesses on one side and your
strengths on the other side. Put your strengths to work and
strengthen your weaknesses. You can read more books, go back to
school or find a mentor.

Perhaps you can learn 50 to 100 power words this year in order
to get a verbal advantage. Whatever you do, keep in mind that a
better year begins with a better you. The readers of No
Condition is Permanent know about this.

2) Do an inventory of friends. That's right. Make a list of who
your friends are, and how they relate to the direction your life
is going in. When companies want to increase their revenue, they
get rid of unnecessary employees or ones that are holding them
back. So when you are ready to increase your worth, you need to
get rid of unnecessary friends. I am talking about those that
only cause you grief and are a pain in the "you know what."

If you want to accomplish great things, you need to surround
yourself with great people or people who have accomplished great
things. You might say, "well, how do I find these great
achievers you are talking about?" If you own a copy of No
Condition is Permanent, refer to it for the answer.

You and I know fully well that some so-called friends are not
worth the aggravation. They are draining, and they sap the life
out of you. Consider this: Small people are always talking about
things, but great people talk about ideas and concepts. Do you
find yourself mentally stimulated when you are with your
friends? If you are not, then you should be.

3) Quit killing time. Have you ever heard people say, "I'm just
killing time." Those people should be on death row for first
degree murder. If they only realized how precious time really is.
I have a wealthy friend who once told me that he can make
millions of dollars any time he wants. He can purchase more
homes, cars, and other luxuries. But the only thing he can never
buy himself is more time.

His point is that he values his time more than his money. Wow!
People who have little regard for time always find themselves
engaging in activities that have nothing to do with improving
their lives or that of those around them. They are routine
people. They just do the same old things; they are just going
through the daily motions. They love to shoot the breeze and
just chill.

Listen, you are entering a new year, and you are not getting any
younger. You may have lost so many opportunities. As a reader of
my newsletter, you are important to me. I can't stand by and
watch you squander your time and procrastinate. That's why I am
encouraging you to find out "where you are" and start taking
action to change your life. Take my advice. Inventory your
friends and stop killing time.

I wish you incredible success!

********************************
Rene Godefroy is the best-selling author of No Condition Is
Permanent and a highly sought-after motivational speaker.
For more information go to motivational keynote speaker
http://www.villagehero.com/

********************************
If you like our Ezine, please rate it at the Cumuli Ezine Finder
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Subscribers' Corner

The Only 5 Things You Can Sell
Palyn Peterson

So, you want to start an Internet store do you? What is it you
are going to sell? This really is the first thing to tackle,
because without any products your store will fail, guaranteed.
All jokes aside, let me share some insight on this broad topic.

First, do you have anything to offer that you can make?
Crafts, exotic bird houses, jewelry, doll houses? Most people
will answer "No" to this one, but that is ok! Lots of options are
still available. In fact, most online stores do not create their
own products.

Affiliate programs are another great choice. An affiliate
program is when a company gives you commission to sell their
products. You direct customers to their website, and that is it.
You don't manage inventory, the sale or shipping. Some companies
may provide web space and site creation support, but be careful
about going that route -- they may want to charge you setup fees
and maybe a membership fee. If the affiliate program is worth it,
it will most likely be free. Here are other points to pay
attention to:

1. How much commission you will receive with each sale. 5%-10%
is on the low side. Try to stick with companies that will pay
you 20%-35%. I've even come across some affiliate programs that
pay as much as 50%.

2. Read the affiliate agreement. Some companies state you can
only sell their products on your website, and no one else's. If
this works for you, great. If not, be sure to read the agreement
and make sure this is not the case.

3. What the pay out amounts are. Know how much you need to make
before a check is cut and mailed to you.

4. Do you receive support? Many companies offer their affiliates
marketing material to help sell products. This could include
website content, pictures, banners, cut-and- paste emails, and
classified ads.

Some people pull in many thousands of dollars a month with
affiliate programs, they can work, but remember to be careful!
There are many wolves in sheep clothing just waiting to take your
setup fee and monthly payments just to leave you without support
and no sales. If affiliate programs interest you, there are
a number of good affiliate program directories. Here are a few:

1. http://www.affiliatesdirectory.com
2. http://www.associateprograms.com
3. http://www.affiliatematch.com

Next, a very popular and incredibly practical choice is drop
shipping. Drop shipping is when a wholesale distributor
maintains the product inventory, you create a store selling
those products and take customer's orders at retail prices.
You then turn around and send the customer's order to the
wholesale distributor who ships the products to your
customer, often with your company name on the package.

The customer receives their products not knowing that you are
running the business with no inventory and from the comfort of
your home. And no inventory means you only spend money when you
are making money. In other words, you only spend money buying
products at wholesale when you are just going to turn around and
charge retail price to a customer. How great is that? This is
one of the most popular methods of running a retail business on
the internet, and for good reason!

The great majority of wholesale distributors will ask you
for your TAX ID number when creating an account. Your TAX ID
number can be found on your sales tax license if you have
one, or usually your social security number will suffice if
you do not have a license. For free information on getting a
sales tax license, visit this page:
http://www.futureinternetmarketing.com/inetlaw/inetlaw.htm

When searching for wholesale distributors, be careful
because there are a lot of companies out there that will
drop ship products and claim to be wholesale distributors
when they really aren't! They will take your order just to
turn around and order from the real wholesaler. This should
spell L-O-S-S to you. What's happening is that you are
buying the product at a price marked up from the actual
wholesale price, and then you'll need to mark it up even
further when selling it to your customer. There is a big
slice of the profit pie that you aren't getting!

Most distributors that offer thousands of different products
in a number of different categories are usually that type of
operation. Also, if the distributor wants to charge you a
subscription fee, that should set an alarm off in your head.
Occasionally the wholesale distributor will charge a per-
drop-ship fee, and maybe have a minimum order requirement
(either in quantity or dollar amount).  A FEW (and I say
few) legit wholesale distributors will charge a setup fee
(one wholesale distributor I worked required that the first
order be $200 or more), but I have NEVER come across a legit
wholesale distributor that charges a subscription fee.

If you are having trouble deciding what products to sell,
try this: go shopping! Don't actually buy anything (if you
don't want to, at least), just look around and see what
products interest you.

Do you see a site that you think you could do better? Are
you a sports fan? Sell sports equipment or memorabilia! Do
you enjoy pool? Sell billiard supplies! Enjoy gardening, or
interior decorating? Sell products for those!

A word of advice though, the computer component market is
crammed. You will have more competition there than with most
other products.

Information products are a fabulous option as well. Not only
can they easily be created by you, they are even easier to
distribute because they can simply be emailed to your
customers.

Can you fix cars?  Write a maintenance tips manual. Write an
eBook on saving money around the household. Write a manual
on how to negotiate with car dealers. Maybe you know how to
make the cue ball jump across a pool table over what would
have been an obstacle.  I sure don't, and I wouldn't mind
finding out!

Basically, the question is "What do you know?"  Don't
underestimate yourself either!  A great way to get started
is to use the mind-map technique. This technique allows you
to jot down ideas that relate to a core idea and build a
skeleton of subjects that are all associated with each
other.  After only a short time doing this, you should have
more than enough subjects to piece together a good eBook.
For more information on mind-maps, visit these resources:

1. http://www.peterussell.com/mindmaps/mindmap.html
2. http://www.shared-visions.com/explore/literature/mindmap.htm
3. http://www.tsd.jcu.edu.au/netshare/learn/mindmap/howto.html

If you look long enough, or are just plain lucky, you will
eventually come across someone selling the complete rights
to a product. You can buy it from them and resell it for as
much as you want, as often as you want, and retain 100% of
the profits. These deals are few and far between, and can
usually cost quite a bit. But do keep your eyes open for
them, it may be just what you are looking for.

Hopefully a number of product ideas have sparked as you were
reading this article. As you can see, there are a lot of
very good options available to you. Review all of them and
choose the best one, or ones, for your business situation.

**************************
Palyn Peterson publishes the acclaimed Advanced Internet Marketing
News.  A professional newsletter with a refreshing perspective and
a strong focus on no-cost techniques.
FREE Tips, Tricks, Tools, Resources, eBooks, and More!
http://www.FutureInternetMarketing.com

**************************

Today's Tip On the Opportunity worth checking

Special For Pathway To Success Subscribers Only!

I managed to talk Norman Hallett into giving you free time-
limited access to another of his superb mind controlling modules.
If you are not fully satisfied with your sales (and who is?), you
can improve your sales power using Norman's Sales Mind Software
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Today's Tip On the Book worth having

The One Thing You Need to Know About Great Managing, Great
Leading, and Sustained Individual Success.
Learn it from Marcus Buckingham!

The principal author of the extraordinary bestsellers First, Break
All the Rules and Now, Discover Your Strengths offers a
dramatically new way to understand the art of success.

With over 1.6 million copies of his landmark books in print,
Cambridge-educated Marcus Buckingham is considered one of the
most respected authorities on the subject of management and
leadership in the world. Now, with The One Thing You Need to
Know, he gives readers an invaluable course in outstanding
achievement- a guide to capturing the essence of the three
areas fundamental to professional activity. Great managing,
great leading, and career success. Buckingham draws on a wealth
of examples to reveal the single controlling insight that lies
at the heart of each. Lose sight of this "one thing" and even
your best efforts will be diminished or compromised. ...
Get more info and the book here:
http://www.thecassiopeia.com/topbusinessbooks.html

Today's Tip On the Software worth using

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   of malware ( viruses, spyware, phishing,...)

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- Tech Support 24 hours a day 365 days a year

- Minimum installation requirements: Pentium 150 MHz, 96 MB RAM,
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I myself use Panda since they started and can say that they're
the absolute No 1 in this field. You will have no more problems
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Today's Tip On Learning

Unique Radio Event!
SBI! users flooded this local Montreal radio talk show, a unique
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Pathway To Success
Published since 2000
Volume 6, Issue No 4, 12th Feb 2006
Publisher Irena Whitfield
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Subscriber Count: 138,500+


Accumulating wealth - as distinct from just making a big income
- is the key to your financial independence. It gives you
control over assets, power to help shape the corporate and
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future for your children and their heirs....
Rev. Jesse L. Jackson, Sr. and Jesse L. Jackson, Jr.,
It's About the Money!


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Thanks for taking the time to answer my email. I've been reading
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Editorial:

Wonderful Valentine's and Publishing Sunday, my precious Readers!

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Publishing dates
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Contents

   1. Today's Feature Article by Dean Phillips
   2. Today's Tip On Motivational Reading by George Allan
   3. Subscribers' Corner by Steve Brunkhorst
   4. Today's Tip On the Opportunity worth checking
   5. Today's Tip On the Book worth reading
   6. Today's Tip On Software worth using
   7. Today's Tip On Learning
   8. Today's Special promotional Tip
   9. Today's Useful Tip
  10. Today's Special Tip

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Today's Feature Article

10 Secrets To Improving Your Website's Conversion Ratio
Dean Phillips

According to the so-called experts, a decent conversion ratio is
right around one percent. In other words, one out of every one
hundred visitors to your website converts to a sale.

Personally, I think you should ignore what the experts say, and
strive to achieve as high a conversion ratio as possible. You
should never be satisfied. You should always be looking for ways
to improve your conversion ratio. My website consistently
converts anywhere from 3 to 5 percent, and often converts as
high as ten percent!

Unless you're selling a big-ticket item and making $100 or more
per sale, it's extremely difficult to make any real money with
only a one percent conversion ratio.

Of course, there are exceptions to every rule, and if your
website is attracting hundreds or even thousands of visitors a
day, then obviously you can do quite well with a one percent or
lower conversion ratio.

But what if you don't have that kind of traffic--and most
websites don't. Then what? What if you're selling a $20 e- book
and you're only attracting a hundred visitors a day to your
website? With a one percent conversion ratio, that means your
website is making a measly $20 a day. And believe me, that's
much more common than you realize.

However, what if you could improve your conversion ratio to 3
percent? 5 percent? All of a sudden, you're making $60 to $100 a
day with the same amount of traffic. Improve your conversion
ratio to ten percent and voila, that $100 a day turns into $200
a day!

So, how do you go about improving your website's conversion
ratio? Here are some tips that should help:

1. Make sure your visitors know what you do, the instant they
    land on your website. Don't make them have to guess. Tell them
    right up front with a benefits-laden headline.

2. Make sure the design of your website is up to par. Make it
    easy to navigate. Get rid of distracting flash or stupid,
    meaningless graphics that are a waste of everybody's time and
    take forever to load? Simplify your website. Get rid of the
    flash, graphics and pop-ups!

3. Use psychologically effective colors. The color blue suggests
    quality, trustworthiness, success, seriousness, calmness- the
    perfect choice for sales pages. Avoid purple, which connotes
    uncertainty and ambiguity, and only use yellow to highlight key
    words and phrases. In addition, try to have as much white space
    as possible. This makes for a much cleaner looking, easier to
    read website.

4. Get your own domain name. URL's that contain names like,
    "Geocities", "Angelfire" or "Tripod" have amateur written all
    over them.

5. Prove what you say. Back up your claims with cold, hard,
    indisputable and verifiable facts.

6. Put your name, telephone number and street address on your
    website.

7. Use authentic customer testimonials, complete with first and
    last names. Just make sure you get your customers permission
    first.

8. Offer a fair and reasonable money-back guarantee. Thirty days
    is good. Sixty or ninety days is better!

9. Make it easy for your customers to pay. And offer a variety
    of payment options. I can assure you, if you're using Paypal
    only, you're losing sales. There are a lot of people out there,
    myself included, that just won't do business with Paypal. It's
    too much of a hassle!

10.And last but not least, make sure you have a powerful sales
    letter. A strong and effective sales letter can blast your
    earnings into the upper stratosphere!

If you aren't capable of writing that type of sales letter
yourself, hire a copywriting expert to write it for you.

Follow the 10 steps set forth in this article, and your website'
s conversion ratio will improve dramatically--and so will your
profits!


********************************
Dean Phillips is an Internet marketing expert, writer, publisher
and entrepreneur. Questions? Comments? Dean can be reached at
mailto: dean@...

********************************
Today's Surprise

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Today's Motivational Reading

The 10-Step Debt Elimination System
George Allan

Simplest systems are generally the best. This adage applies to
debt elimination too. Over the years, I have evaluated many
systems. Let me introduce you the best one...

The Simple, yet Effective, Idiot proof, Iron Clad, No Holds
Barred, Debt Elimination system, Devoid Of Any Fine Print

Just take the following steps. Your goal of debt elimination
will be achieved.

1. Check the recorded expenses for the last 12 months. One year
    is a sufficient period for checking personal experience. Check
    all recorded expenses, bank statements, cancelled checks,
    credit card statements, or whatever other record you have.
    For cash expenses, carry a small notebook with you for few weeks
    and note down all expenses, however minor it may seem to be.
    At the end of the day, you will be amazed to see molehill
    becoming a mountain. I have gone through this. It is a pain
    really.

2. Find out the total monthly expense, by dividing the recorded
    expenses by 12 and adding the cash expenses adjusted for a month.

3. Make a list of your debts. Do not forget to include mortgage.
    Call your creditor if you do not have information handy.
    (However, it pays to keep the information handy)

4. Make a list of minimum payments on your debts that you have
    to make every month. Assume that the total comes to $2000
    every month.

5. Find out debt remaining repayment period assuming minimum
    installment every month.

6. Rank your debts on the number of months for repayment in
    ascending order. That means, the debt with smallest number
    months remaining for repayment, is the first number. Go on
    until the last debt.

7. Make a priority list for repayment of your debts. Your
    highest priority debt should the one that you can pay off
    in the minimum number of months. Your lowest priority debt is
    the one that will take you the maximum number of months. Perhaps
    this will probably be your mortgage on home.

8. In step No. 4 you have calculated your minimum repayment
    as $2000. Make up your mind to increase this by 10%.

9. To have an additional $200 for repayment, reduce $200
    from your expenses, and reserve it for additional debt repayment.
    Think of all the possible ways to do this. Make a determined
    effort and most likely to will exceed your target of $200.

10. Use this additional $200 for repayment of first priority debt.
     If you were paying $100 previously, now you will be paying
     $300. This $300 will have a cascading effect on your repayment
     as soon as the first debt is paid off. You will now have $300
     additional for repayment in place of $200 that you had from
     your savings.

This way you will be debt free in few years. The beauty of this
system is that came from just $200 that you have saved in years
of your resolve to be debt free. When you have paid off the
final debt, you will find that you have a much larger amount in
hand to spend than your original $200 a month that you saved
initially from your expenses. The cascading effect of your
saving $200 will be evident in coming years.

Not only will you be just debt free in few years, but also will
have a built a substantial base on which to build up your dreams.
All this for just$200 per month of your initial saving efforts.

********************************
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********************************
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Subscribers' Corner

Ten Traits of Successful Entrepreneurs
Steve Brunkhorst

Successful entrepreneurs have many traits in common. Here
are ten of those traits that I consider to be very important.

A successful entrepreneur...

1. Places the needs of customers or clients first, and
    takes the time to find out what those needs are.

2. Enjoys the freedom of fulfilling a chosen mission
    through the fruits of his or her own efforts.

3. Continues ahead through good times and bad, learning
    valuable lessons from both, and applying those lessons to
    the future.

4. Continually looks to bring out the best in others,
    bringing laughter and friendship to business as well as
    personal relationships.

5. Respects his or her family and loved ones, and is
    committed for life to protecting them and their welfare,
    and supporting their dreams for the future.

6. Knows that life holds no guarantees, and is willing to
    take detours and adjust plans when needed.

7. Keeps new mission-centered goals in mind for the future
    when present goals will have been achieved.

8. Knows that worthwhile achievement takes time, and enjoys
    the happiness of pursuit as well as the pursuit of
    happiness.

9. Believes in the value of gratitude, honesty and integrity,
    and is willing to make apologies when necessary.

10. Realizes that at the end of this life, kindnesses and
     benefits provided to others will be the only
     accomplishments of importance remaining — not the amount
     of dollar signs accumulated.

********************************
Steve is a professional life success coach, motivational
author, and the editor of Achieve! 60-Second Nuggets of
Inspiration, a popular mini-zine bringing great stories,
motivational nuggets, and inspiring thoughts to help you
achieve more in your career and personal life. Get the next
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**************************

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No matter who you are, making informed decisions about what to do
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************************************************
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Pathway To Success
Published since 2000
Volume 6, Issue No 3, 29th Jan 2006
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Good morning on a lovely Publishing Sunday, my valued Readers!

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***************************
Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 12th Feb 2006.

***************************
Helping webmasters Learn all tips & tricks
of Search Engine Optimization
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Contents

   1. Today's Feature Article by Paul Lemberg
   2. Today's Tip On Motivational Reading by Gordon Bellows
   3. Subscribers' Corner by Scott Patterson
   4. Today's Tip On the Opportunity worth checking
   5. Today's Tip On the Book worth reading
   6. Today's Tip On Software worth using
   7. Today's Tip On Learning
   8. Today's Special promotional Tip
   9. Today's Useful Tip
  10. Today's Special Tip


Today's Feature Article

The Myth of Sunk Costs
Paul Lemberg

Have you ever heard the expression, "Throwing good money after bad?"

Have you ever worked on something you knew was a bad idea, yet
continued to pour time and energy into it? And every time you
tried to stop yourself from going forward, you said, "but I've
got so much put into it!"

When we make decisions about the future, many of us base a good
part of our analysis on the resources we have invested thus far.
It's a natural thing to do; you've put time, energy, money,
perhaps other things - and perhaps most important, your
reputation - on the line, and it's quite reasonable to consider
the totality of that investment when thinking about what you do
next.

Actually, it isn't.

It isn't reasonable at all.

The only reasonable thing that to consider is the impact of your
actions on the future.

Say you've spent the last several years and a bunch of money
into a venture that simply isn't performing as you hoped. You
haven't hit any of your success marks, and in fact, you're not
sure the project is worth anything at all. So by and by a new
opportunity comes along - one that is filled with potential, and
in some ways seems like a perfect match. But you have difficulty
letting go and jumping in. Something's holding you back and that
something is the specter of sunk costs.

You feel like you shouldn't just walk away from all the cash and
time you've already invested. You feel as if everything you've
put in should somehow make the venture worth something.

I've got bad news for you...

It doesn't.

The venture may be worth something, but its value has nothing to
do with how much you've spent to date. It is worth what it is
worth, and for good, bad or otherwise, the amount of money, time.
.. whatever... has nothing to do with it.

That's the fallacy of sunk costs.

Sunk costs are sunk.

They are gone.

They are spent.

The assets you've created may have some surplus value, like
unused inventory. Or they may have salvage value, and just like
the 5-1/2 tons of gold bullion on the HMS Edinburgh, that value
might be quite large. You wouldn't just walk away from assets
with salvage value like that. But in many cases the value of
your sunk costs is a tiny fraction of the original price.

No matter the value, none of this has anything to do with
decisions about actions you will take today, tomorrow and the
next day, which must be weighed on the merits of highest and
best use.

Ask yourself the question, "What is the highest and best use of
my time?" or "What use of my time will make the greatest
contribution towards my aims and goals?" Ask this question
without regard to what has happened until now.

Perhaps you've spent the past three years developing some
software that you thought was going to change the world. Three
years later, it works, but not brilliantly. In the meantime, a
competitor has built a superior solution that runs rings around
yours in the lab and in the marketplace and things are looking
pretty grim.

But you have just stumbled across a brand new business idea -
that has nothing to do with your software business - that you
can implement quickly and profitably. What do you do?

Many people, would, quite reasonably say, "I've spent so much on
this product, and I'm so close - I'll just keep working on it.

But you know that would be wrong. It would not be the highest
and best use of your time; it wouldn't give you the greatest
return on your actions. That would be a decision based solely on
your attachment to the past and your attachment to your sunk
costs.

Be unreasonable. Make each decision as if there were no past
attached. Make each decision based on your highest and best use -
your greatest contribution. Evaluate each decision based on how
it will impact your ability to get what you want, not on what
you've spent to get where you are.


********************************
Paul Lemberg is the President of Quantum Growth Coaching, the
world's only fully systemized business coaching program
guaranteed to help business owners achieve More Profits and More
Life. http://www.quantumgrowthcoaching.com

********************************
Today's Surprise

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improve physical and mental wellness.

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********************************
Today's Motivational Reading

Do You Have The Four D`s You Need For Success?
Gordon Bellows

In order to achieve any amount of success in your life, it is
important that you understand four basic characteristics. Let's
call these four attributes the four D's of success, and they are
vital no matter what level of success you want.

Desire - Decision - Determination - Discipline

Desire is the most essential of the D's. Without desire, the
other fundamental things just don't matter. There are many things
we might like to have, and perhaps, we envy someone who already
has something we like. However, we are not very likely to have
these things for ourselves without desire. Not just a feeling of
wanting something or thinking it would be nice, but a deep-down
burning desire, a do-it-or-else attitude and a willingness to
make sacrifices to reach that goal. By sacrifices, I mean things
like giving up the extra servings to lose weight, watching less
TV to have more time available for a special project, doing
without a few things to be able to save money for a down payment
on a new house. Without a strong desire, the sacrifices may
become more of a dreaded chore than a means to an end, in which
case we are more likely to just give up and abandon the goal.

Decisions need to be made once you have a clear-cut desire. You
want to accomplish a specific goal and now you need to decide how
to do it. Decide on a method to reach your goal and how long it
might take to get there. You can usually find valuable
information that is related to your goal in a bookstore, the
library, or on the Internet. Other times, you might need to talk
to someone who has accomplished a similar goal. Also, decide what
sacrifices, if any, may be necessary for you to make in order to
reach your goal. Reaching a goal is often easier by breaking a
major goal into mini-goals, each one being a milestone in itself.

Determination and willpower are the traits you need to reach your
goal when you have a burning desire and you've made the decision
to take action and make something happen. There may be obstacles
on the way to your goal, but strength of mind and fortitude can
help keep you on track. It doesn't matter how fast you are moving
toward your goal as long as you keep moving in a positive
direction. You should be resolved to turn your desire into a
reality no matter what it takes.

Discipline can sometimes be the hardest D to handle. We may have
the best of intentions, but a moment of weakness can throw us off
track. It takes self-control and restraint to make sacrifices and
stick to the plan we decided upon. Every so often, we have to be
strict with ourselves and remember that the goal we seek is worth
the effort. If it becomes too hard to follow the plan, we might
need to revise the plan or the time it takes to get there.

Usually, what we desire most, is not the goal itself, but the
benefits that we experience when the goal is reached. The
following is a list of some goals and possible benefits:

Goal: lose weight Benefit: look/feel better, more energy
Goal: plant a garden Benefit: fresh food, exercise, nature
Goal: learn to play golf Benefit: exercise, recreation
Goal: buy a motor home Benefit: travel, family outings
Goal: work at home Benefit: freedom, more time with family
Goal: make more money Benefit: better lifestyle, prestige

Take a moment to think about your desires. Chances are good that
you have desires that are strong enough for you to make the
decision to take action and make things happen!

********************************
Gordon Bellows is the resource coordinator at InfoDaddy.net It's
a goldmine of information for all areas of your life... self-
improvement, dating, marriage, children, beauty/style, weight
loss, natural remedies, cancer treatments, pets & pet health,
travel, play guitar/piano, credit repair and more! See page
after page of good news at http://www.InfoDaddy.net

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Subscribers' Corner

3 Secrets to Increasing Traffic in the New Year
Scott Patterson

Now that 2006 has arrived, it is the habit of  many people to
make a resolution for the New Year.  While many people focus on
self- improvement, some opt to make resolutions  about their
business.  Usually this involves  a resolution to increase their
revenue for  their online business.

But did you know that it is actually quite  easy to increase
your online revenue?

The trick is to drive more traffic to your  Internet business(es).
As you know by now,  more traffic generally means more money.

No matter what type of site you have, your  success hinges on
getting as much traffic as  possible.  But like many online
business  owners, you have probably exhausted many  sources for
increasing traffic.

Recently I have found three incredible ways  to drive more traffic
to your site.  The good  news is that all these methods are not
being  done by many webmasters.

So if you want to increase traffic for 2006, be sure to use each
of the following three  traffic-building mechanisms:


1- Data Feeds

Do you like the idea of creating hundreds,  even thousand of
pages of legitimate content?

With a data feed, this is possible.

Many online businesses utilize data feeds as  a way to help
their affiliates. If you are  not familiar with this concept, a
data feed is file that contains a list of products, descriptions
and prices for individual items  that are sold by a company.

With a data feed, you can create a specific  content page for
each product.  So if an  affiliate program has thousands of
products,  then you can create thousands of pages of  quality
content.  As you probably know, the  more content usually leads
to more traffic.

Data feeds are great for getting natural  search engine traffic
because they list  specific products that people are looking for.
If you can find a data feed that is  related to your specific
website, then you can easily generate more natural traffic for
your online business.


2- Viral eBooks

Another tool that can dramatically increase  your website traffic
is a viral ebook or report. Most of the time, a viral ebook is
a PDF that people send to their contacts, which contains your
marketing message.  It is  called viral because every person that
receives the ebook is given a reason to pass along your material.

Before starting a viral marketing campaign,  it is important to
create a reason why people  will want to pass along your
marketing  message.  Some of the best reasons can  include
simple greed or a desire to provide  entertaining information to
their friends.   If you can develop a hook that will take
advantage of either of these, then it will be  easy to create a
successful viral marketing  campaign.

What I usually do is create a special 5 to 10  page report on a
specific topic.  Then I find  an affiliate program that is
related to the  topic.  Then I create a mechanism where  people
can easily brand this ebook with their  own affiliate link.

This type of viral ebook is valuable because  you can place a
mini advertisement or  sponsorship on every copy.  In addition,
you can let the reader know that he or she  can make money by
offering this viral ebook. As a result, there is a chance that
every  person that reads the book will click over to  your site.


3-Blogs

By now, you have probably heard about the power of blogs.  If
you haven¡¯t created one,  then you should use the New Year to
take  advantage of this traffic pulling tool

With blogs, you are providing your audience  with fresh new
content about your topic.  People love to read them, because
most blogs contain new information in an entertaining and easy-
to-read format.

The best part about blogs is how much they  are valued by search
engines.  The majority  of search engines consider any
information on  a blog to be important current news, so they
pay special attention to articles listed  there.  As a result,
you can use blogs to  drive a larger portion of traffic to your
Internet business.

For 2006 you should make a resolution to get  more traffic to
your site.  By implementing  these three tools into your
marketing mix,  you will discover that your web traffic (and
income) will dramatically increase.


**************************
Scott Patterson is a self proclaimed Dunce, yet in a recent
month he earned $12,124 from his online businesses.  To find out
how YOU can do the same, download his ebook- A Secret-Guide to
Online Businesses: http://www.duncemoney.com/new-years.html

**************************

Today's Tip On the Opportunity worth checking

Have you seen this?
Internet Marketing Guru and Multimillionaire Howard L Moreland
has just released his brand NEW 2-tier Affiliate Program: FREE!

People Are Making Upwards of $11,000 a Month as an Affiliate
for My Net-Marketing Center! *My Net-Marketing Center* 2-tier
affiliate program is the fastest, most advanced and feature-
packed 2-tier affiliate program available on the Internet today.
It has helped tens of thousands of smart Internet marketers
boost their sales, conversion rates and profits, working around
the clock and significantly cutting down their workload.

Howard is doing his best to reach the largest number of people
who could benefit from the advanced products, software, tools
and services, but...

We need your help.

Most affiliate programs fail to be profitable for their affiliates,
because:

- The products do not have enough market demand

- The commissions are too low for the opportunity to be profitable

No wonder many people are still cashing measly $7.28 affiliate
checks, when they should be earning thousands of dollars.

Here is the offer to you:

- Two-tier commissions

- 50% payout on direct sales, 10% on affiliate sales

- Commissions are easily earned passively!

- Excellent marketing materials

- Real-time statistics and reporting

- Premium support you would expect from the company behind the
   flagship product *My FREE Ads Secret*

- Would you like to receive fat checks every month, simply by
   telling others about the amazing line of products, software,
   tools and services? You will send your visitors to the websites
   through your unique Affiliate URL and get a hefty 50% commission
   on each sale. Be advised that it is a repeat business -- you
   will continue to receive your commission, as long as customers
   you referred are billed.

Wait, there's more! When your visitors sign up as affiliates,
you will be paid an additional 10% commission on their sales! I
am sure this will encourage you to tell your online friends and
partners about everything.

You are paid a 50% commission on each sale and 10% commission on
the sales referred by your downline. (This means that Howard is
giving away 60% of his earnings to the affiliates!)

Your earnings potential is unlimited with this program. What is
great about it is that the commissions are ongoing. This means
that if you just place the banners on your site, or do simple
emailings, you will stand to sell both the products while you
recruit an entire army of sub-affiliates who will do likewise,
building you a series of never-ending super-income streams!

This is very possible because there are customers who have been
with Howard since just last year and are now earning mid 6-digit
incomes as a result of just the former single-tier affiliate program!
Two-tier programs can easily enhance your earnings by a factor
of 40 or more!

Now, this is the true power of the program. Watch those ongoing
commissions increase every month without extra work, and build
a nice residual income stream!

You will get paid commissions on both the regular price sales AND
on the 30% discounted accounts offered to repeat customers!

What About FREE Newsletter Subscribers?

Many of the affiliates wonder what happens when their visitors
sign up for the free autoresponder newsletters and order later
instead of right away. When any visitor visits a site through your
affiliate link for that particular product, Howard hardcodes your
Affiliate ID into his database, attached to that particular
customer's IP signature. When the customers order months (or even
years) later, you will still get the credit for this sale.

To get started (with NO obligation of course) just Click Here:
http://www.thecassiopeia.com/ProfitOpportunities/NetMarketingCenter.ht
ml


Today's Tip On the Book worth having

New Offer: the Netpreneur's Profit Keys!

Since Christmas is over and all the great discounts are gone, I
have prepared a new unique discount for you, if you didn't
manage to get my special Package of my best-selling eBooks: 7
Stars of Online Success, Success Tips and Tricks, the Success
Seeds: the Entrepreneurial Bible, Now you will get 2006 updates
PLUS all the Bonuses incl new Gifts like Chris Power's Traffic
Course, Volume 1 and more. Check it here:
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Today's Tip On the Software worth using

Special Gift for Pathway To Success Ezine Subscribers Only!
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You'll have full use of this session for a month.
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I fully agree with Norman Hallett saying:
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Over half of all Internet Entrepreneurs fail miserably, learn
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Today's Tip On Learning

Special Invitation from Michael Angier: Join the Diamond Club!

You've Said it Before... THIS Year Will Be Different. But WILL it?

Where Will You Be This December? Are you going to be in the same
place you are now? Or will you be celebrating your best year
ever? Will 2006 be just another 12 months in your life, or will
it be the year that turns your life around?

Here's the truth. The new year will be pretty much the same as
the last one unless you put something in place to MAKE SURE it
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Today's Promotional Tip

Want to Advertise Your Product/Service on SFI Network?
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What Is It? NiceOffers.com = NOC can be summed up very simply:

Merchants register with NOC (this is 100% FREE) and enter
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These offers are available to consumers in the form of coupons
they can print out and redeem at the physical store locations of
the merchants and/or via a "promotion code" at the merchant's
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SFI affiliates promote the merchants' offers. These promotions
can run via anything from banners on Websites, to pay-per-clicks,
to handing out the coupons to family, friends, and others.

Each time a sale is created (i.e. when a coupon is redeemed),
the merchants pay a "bounty" to SFI...with the lion's share
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Why are merchants willing to pay a bounty?  Here are just some
of the great benefits NOC offers merchants:

A. The merchant pays ONLY when an actual sale is generated (i.e.
he pays only for results).

B. The merchant controls his costs and pays only the exact
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$100 per sale!), the merchant can authorize a bounty of only $25
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It's also just plain smart business!

C.  NOC allows merchants to tap into not only SFI's huge, global
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*************************
Being happy doesn't mean that everything is perfect. It means
that you've decided to look beyond the imperfections.
William James

************************************************
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http://www.thecassiopeia.com/WebmasterMall/EzineAdPrices.html

*************************
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============================================

Pathway To Success
Published since 2000
Volume 6, Issue No 2, 15th Jan 2006
Publisher Irena Whitfield
iwhitfield@...
http://www.thecassiopeia.com
Subscriber Count: 138,500+


...idealism is one of the greatest forces in the world. It makes
seeming impossibilities possible and succeeds where prudence
fails. But unless the idealist is brave and has the courage to
face the truth, his idealism creates nothing.  Grenville Kleiser


With 'Pathway To Success' you are receiving only top
information, reliable and proven resources, never anything
just to make a couple of dollars at your expense. However,
to make full use of the resources, get fast ahead of your
competition and have your business and profits grow, you
should read, apply and follow the information you receive.

Don't forget to collect your Bonuses at:
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HOT: Get Insider Tips 4, Volume 5: Subscribers' Articles,
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You can download free here:
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***************************
Hi,

Thanks for taking the time to answer my email. I've been reading
your ezine for a long time. I've always thought of you as
"Queen of the Net". Helping others whenever possible.
Thanks for helping me with the information.

Sincerely,
Matt

***************************
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Listen to Online Radio Regularly; a new Top show every
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Special:
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Reminders:
David DeFord's Book 'Ordinary People Can Achieve Their Lofty
Goals' is exactly the Book you need if you don't yet live the
lifestyle you imgaine for yourself and your family, are starting
on your way to it, encounter any problems, looking for advice, a
cookbook or just need everyday motivation. The Book gives an
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success cookbook. I've just finished it and know that I am going
to come back to it very soon, and then, again and again. I'm
sure you you will too. Get it here:
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It increases PR by taking long wordy pages and breaking them
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Add in keyword analysis, Google XML Sitemaps, a pop up generator,
an affiliate wizard, article pages, reciprocal linking pages,
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PLUS there are over 100 new sales letter and split the sales letter
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Editorial:

Lovely Publishing Sunday, my valued Readers!

I believe you started the new year profitably and have a great
time doing business online.

I've got some problems these days because the owner of my hosting
company sold it and the new owner comes with a new, marvellous,
super secure technology which I don't doubt BUT my site keeps
dropping down for countless hours which has never occurred before
and I am getting pretty annoyed. Hopefully, hopefully, they manage
to finish the transfer soon and peaceful times are restored.

I apologize for any inconvenience of visiting my site when down
and kindly ask you for patience and loyalty. I really appreciate
it.

Don't forget to collect your new year gifts here:
http://www.thecassiopeia.com/NewYear2006.html

Enjoy Today's Issue and have wonderful time before I talk to you
again in a fortnight.


Sincerely,


Irena Whitfield
Your Publisher

P.S.: Here you can find answers to the basic questions you may
have related to Pathway, incl organizational items, article and
ad guidelines and submissions, communication with me,...:
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P.S.S.: If you don't get Pathway properly, it's definitely
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please let me know. Thank you.
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Or by autoresponder: mailto:ptsissue2006@...
(contains Special Free Reading Bonus!)

P.S.S.S:
Permanent Special Sales Bonus:
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Any purchase from one of my websites qualifies you for the Bonus.
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***************************
Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 29th Jan 2006.

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Contents

   1. Today's Feature Article by Paul Matthews
   2. Today's Tip On Motivational Reading by Michael Nicholas
   3. Subscribers' Corner by Andre Best
   4. Today's Tip On the Opportunity worth checking
   5. Today's Tip On the Book worth reading
   6. Today's Tip On Software worth using
   7. Today's Tip On Learning
   8. Today's Special promotional Tip
   9. Today's Useful Tip
  10. Today's Special Tip


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Today's Feature Article

Write Website Copy That Sells: Try a Little Flesh with Your Flash
Paul Matthews

Your website looks great: solid words, easy navigation, graphics
just so, and maybe even a bit of flash with some multimedia.

But customers are not buying.

You wonder if it's the writing. How can that be? You remembered
the two key mantras for website content - write for the search
engines and write for the medium. You used appropriate
keywords to help search engines find you and traffic is up.
Surely, customers enjoy reading your content because you laid it
out with the internet in mind using short sentences, brief
paragraphs, and bullets to list your key points. Customers might
be reading, but they still are not buying.

Chances are your site copy has been optimized for technology not
people.

Even on the internet, selling is still about connecting to
people. So how do you press the flesh across broadband? Start
where brick and mortar relationships do trust. Why not become
the trusted provider in your marketspace?  You can use words to
raise your credibility in at least 25 different ways.

Here are two of them:

1) write the way customers speak and
2) replace your pitch with a theme.

People instinctively trust strangers who speak like them. If you
find this article useful, how would you tell someone? Are you
really going to say, I read an unusually amazing article that
fundamentally increased my sagging sales? Not likely. Weak
copywriters, not people, use too many modifiers. Amazing,
fundamentally, and sagging weaken trust.  How's your site
for modifiers?

Give it the finger test.

You might not want fingerprints on your screen, so I suggest
printing a copy of your homepage content. Now, put your baby
finger on the first modifier you can find. Put your ring finger
on the next adjective or adverb. Repeat until you run out of
modifiers or fingers. If your page is a handful, you've got too
many modifiers and your copy is hype heavy, not trustworthy. In
addition to giving readers copy that matches how they speak, it
helps to give them time to get to know you. Customers need time
before they trust.

They will get used to your site in tiny steps, so hold off
selling; buy some time. Have a theme for your site, introducing
your offer only after your customer feels comfortable. Themes
are a subtle form of repetition because they continually
reinforce a single concept. Repeated exposure to an idea usually
makes it familiar and safe. Remember the first time you used
instant messaging or the family car - not so scary now.

Let's say your site is selling dental floss.

Instead of listing the benefits of DentaThread, you could tie
the presentation together under the central idea. Some people
have nothing to smile about. The opening section could point
out how the discomfort of gingivitis wipes the grin off a
person's face. Another segment would show how ugly cavities make
someone too self- conscious to smile. Yet another piece would
reveal how the high cost of root canal causes an individual to
frown. In this way, three versions of one idea help the site
grow on the visitor: one idea, three versions. Does your
homepage have a theme? How many chances does your site give
visitors to get comfortable with you?

In this article, I tried to use the language of my readers and
hang it on a central idea, trust. Did it work? Did it help? If
yes, I guess I proved my point. If no, I have 23 more ideas to
go.

********************************
Paul Matthews is The Rezon8or specializing in high resonance
copy that sells, all click, no slick. For a FREE site copy
analysis and a chance to win a FREE homepage makeover visit
http://www.therezon8or.com


********************************
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Today's Motivational Reading

Spin Your Wheels To SUCCESS!
Michael Nicholas

Have you ever gotten caught on a slippery road and felt the
wheels under you spinning and going nowhere?

Well, you don't really need to be in a car to know what I'm
talking about because this scene has been played out
metaphorically many times as well.

It's the feeling of not getting to your destination and it's an
unpleasant result... Spinning your wheels is being out of
control and getting nowhere while trying to get somewhere.

And when you apply this to reaching success it's not only
frustrating, but it can also crush your spirit to move on and
upward.

But let me tell you a secret of success that is in every
revolution of a spinning wheel. This is something that is
difficult to see while you are trying to navigate toward success.

It's like a thick fog or night blindness and it wants to throw
you off course so you lose your way. It's a false/positive state
of mind that wants to lead you down the wrong road to failure
where you may easily think it's time to give up. After all it's
quite easy to stop the engine and park it...

BUT... wait a minute... What if all the while your wheels were
turning you were moving toward success little by little and didn'
t realize it? What if you were moving in revolutions that didn't
feel like you were moving at all but you really were?...

And what if you didn't stop your wheels from spinning BUT kept
them going in that same very direction you set out on?... Well
this is the road to success, my friend, and YOU are on it...

At first being on the road to success may feel like you are
going nowhere... This is where the weak give up and move to
something else many times repeating the scenario over and over
never getting anywhere.

They just think they are spinning their wheels and give up way
too early. But if you have a goal you want to accomplish...
something you really feel strong and dedicated about - don't
yield to the false/positive feelings of failure.

Why? Because the feelings of failure WILL come greet you... That
you can be sure of. But pay no mind to failure because it's not
a reality unless you accept it. Many times it's only the fear of
failure - so just ignore it.

These feelings are just part of the journey leading to your
success. However, if you keep on driving toward your goal
without taking your eyes off of the road, but stay put even when
things look, feel and taste like a losing battle... Your reward
for riding through the storm is SUCCESS.

And yes it's been there the whole time... but this destination
does not come easy to those that give up.

Remember this...

When it looks like nothing is happening... look again, give it
time and even more time... Then when you have stayed the course
your journey requires... that's when success is right around the
corner.

Therefore, one of the real secrets of success is when it doesn't
seem like success... it can still very much be you are on a
successful journey leading right to it.

So don't cut yourself off and just spin your wheels... Spin Your
Wheels To SUCCESS!

********************************
Michael Nicholas publishes his weekly newsletter, Success
Triggers, featuring tips for online marketers worldwide. If you
want to trigger your online success, come join Michael and
receive FREE gifts that can help boost your online marketing
starting today. ===> http://www.SuccessTriggers.com

********************************
If you like our Ezine, please rate it at the Cumuli Ezine Finder
http://www.cumuli.com/ezines/vte.html?ez=pathto
********************************

Subscribers' Corner

Making Money on the Internet
Andre Best

Almost everyone wants to make money on the internet. But almost
no one is. At least decent money. Why? I have an idea about this.

I think one of the biggest reasons people don't make money on
the Internet is because they are focussing on making money on
the Internet.

Am I confusing you because I'm sounding like I forgot to take my
latest dose of medication? Sorry, but, no, I haven't forgotten.

What I'm embracing is that people put the money first and
everything else last.

They put the ability to earn money first and the vehicle that
will get them to that earning secondary.

Now, for the lucky few, this may and does work. But is it
sustainable? In some cases, still - yes. But for most - no.

Why? The massive and rapid changes in the web catch up to most
who take the shortcut to web riches.

Think of all those web pages you can now find by doing a search
on the Search Engines using virtually any topic. Take your pick.


Religion.

Politics.

Computers.

News.

Dating.

Whatever.

And what comes up in all the Search Engines? Yes, even Google
results?

Crap.

Useless garbage.

Essentially, websites that put the money first and actual usable
information second.

And what do you do when you come across one of these pages that
has Google Adsense ads, and virtually nothing but Google Adsense
ads plastered all over the place? Let me guess...after trying to
find actual usable content, instead of ADS, you finally give up.

At least that's what I do.

And it's gotten to the point since these websites are
proliferating at a seemingly exponential rate that one can
easily discern what is one of these sites within a few seconds
of the webpage loading on the computer screen.

And that's too bad for the user, you and me, and the Internet as
a whole.

Why has it come to this?

Well, why do we search for information - whether its useable
information for entertainment or actual shopping needs - and
only, or mostly, come across pages such from these billboard-
like useless sites?

Because the person behind that website is looking at the money
first. And the user second.

I don't know about you but I don't like being second.

Think about all the websites you have bookmarked as one of your '
favorites' along the left side of your computer screen. Why have
you done that?

Let me guess, is it because the website you flagged had usable
information that you thought worthy of keeping one-click away
from using again? If you agreed, that's why the popular sites
just keep getting more popular.

They offer the ubiquitous 'content'. In other words, '
information' that people are seeking.

So if you're one of the unlucky many who are still struggling to
make ends meet on the Internet, then perhaps you might want to
consider taking the back road into town. The which is lately
virtually wide-open for travel. Think about setting up your site
along that path.

Would someone who comes across your site be interested in what
YOU have to say? I'd wholeheartedly bet they would.

Focus on the content first. The money part will naturally take
care of itself.

Try it. You might like it.

**************************
Andre Best is the President of Ultimate Results, Inc.:
Learn About Life From Another Perspective
http://www.andrebest.com

**************************

Today's Tip On the Opportunity worth checking

More On Currency Trading

Currency Trading has experienced phenomenal growth in the last
year. Many investors and institutions are looking for ways to
profit from the currency trading marketing. Author, professional
trader Peter Bain is an authority in Currency Trading education.
Peter has spent years perfecting his currency trading strategy.
For the first time, Peter's making his "Commercial Forex Trading"
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trading course. This video course is packed with 7 hours of live
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Today's Tip On the Book worth having

E-business Success Blueprint by Bogdan Fiedur of AdLandpro

Bogdan achieved quite a lot on the Net and his site is truly
unique. Now he offers all his knowledge in this book and I am
sure everyone can learn much to improve their business. The book
is a 4 step tutorial on how to determine what your solution
should be and that there is demand for it before you even create
it.

It teaches you how to approach creating of your site in the
simplest terms and how to apply basic strategies of search
engine optimization.

Then it goes on to show you how to promote your business almost
for free.

If this is not enough, it teaches you how to establish credibility
with your customers, how to follow-up with them and how to
build extreme loyalty.

Last but not least, Bogdan also designed a 3 month online workshop
where each day he will provide you with assignments and answer any
of your questions. Also, you will get examples from his own experience
and guide your efforts in a live and interactive environment.

If you successfully complete all the assignments, you will have shot
at one year of free advertising on Adlandpro site, site which is
ranked
currently as top 2,400 sites in the world in regards to traffic by
Alexa.com, Amazon.com company.


You can request a sample chapter below.

The book will be offered on Jan 16, at 12 pm on my site and I would
like you to be in the top first 30 subscribers who will receive
lifetime
free upgrade to subsequent volumes of my work and free access to
Bogdan's 3 month workshop. Check this link on Jan 16 after 12 PM.
http://www.adlandpro.com/EBusinessBP.aspx


Today's Tip On the Software worth using

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Today's Useful Tip

Make Your Work on Computer Faster using these two little tricks:

1) Internet Explorer: Open Links in New Windows

Often, it's helpful to open a link in a new, second browser
window. Imagine, for example, that you're moving down the list
of search results on Google or Yahoo. Each time you check out a
link, a new window opens to give you a glance; if it doesn't
contain the info you were looking for, a quick Command-W (Mac)
or Alt+F4 (Windows) closes it and takes you back to your search-
results window. The trick to opening a second browser window in
this way is to press Command (Mac) or Ctrl+Shift (Windows) as
you click any link.


2) Internet Explorer: Scroll Without the Mouse

If a whole Web page doesn't fit in a single window, life's too
short to use the scroll bar. Even the mouse's wheel, if it has
one, requires some time-consuming precision. Instead, press the
Space bar to see the next screenful (when your insertion-point
cursor isn't in a text box, of course). Press the Option key
with the Space bar to scroll up again. (The Page Up and Page
Down keys work, too, but the Space bar is a bigger target.)

Resource: David Pogue
http://www.missingmanuals.com/


Today's Special Tips

Smash Your Limits!

You have two stress hormones: Adrenalin and cortisol. Adrenalin
(epinephrine) is responsible for the fight or flight reaction,
and increases your body's ability to perform vigorous muscle
activity. Cortisol, on the other hand, increases the use of
glucose by your brain (your brain's primary food).

A little bit of stress keeps you on your toes, boosts your
immune system, and improves your reaction time.

But problems arise if you get hooked on your body's stress
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Take this little self-test and see whether you are hooked on
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*************************
Good humor is a tonic for mind and body. It is the best antidote
for anxiety and depression. It is a business asset. It attracts
and keeps friends. It lightens human burdens. It is the direct
route to serenity and contentment.  Grenville Kleiser

************************************************
Get one of the Feature Ads in our Ezine:
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*************************
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============================================

Pathway To Success
Published since 2000
Volume 6, Issue No 1, 1st Jan 2006
Publisher Irena Whitfield
iwhitfield@...
http://www.thecassiopeia.com
Subscriber Count: 138,500+


Discipline is the basic set of tools we require to solve life's
problems. Without discipline we can solve nothing. With only some
discipline we can solve only some problems. With total discipline
we can solve all problems.
M. Scott Peck


With 'Pathway To Success' you are receiving only top
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Hi,

Thanks for taking the time to answer my email. I've been reading
your ezine for a long time. I've always thought of you as
"Queen of the Net". Helping others whenever possible.
Thanks for helping me with the information.

Sincerely,
Matt

***************************

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Editorial:

Happy start of your 2006, my valued Readers!

I believe you have great holidays and are satisfied with your
achievements in 2005.

If not, change it! We're standing on the doorstep into a new
year and have all the new opportunities at hands. If you still
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to start a serious home business. And if, any time, you run into
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Enjoy Today's Issue, please visit our Sponsors and have a
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again in a fortnight.


Sincerely,


Irena Whitfield
Your Publisher

P.S.: Here you can find answers to the basic questions you may
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P.S.S.: If you don't get Pathway properly, it's definitely
your ISP filters. I publish exactly on the dates shown
in our Calendar. In case you don't get an Issue, please
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please let me know. Thank you.
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Contents

   1. Today's Feature Article by Chris Malta
   2. Today's Tip On Motivational Reading by Donald J. Trump
   3. Subscribers' Corner by David deFord
   4. Today's Tip On the Opportunity worth checking
   5. Today's Tip On the Book worth reading
   6. Today's Tip On Software worth using
   7. Today's Tip On Learning
   8. Today's Special promotional Tip
   9. Today's Useful Tip
  10. Today's Special Tip

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Today's Feature Article

What Is Drop Shipping?
Chris Malta

To understand Drop Shipping, we should first understand product
distribution.

People have been distributing products since before the first
mastodon skinner traded a fur coat for a flint axe.

Here's how it works.

Let's say ABC Manufacturers makes a product called Mom's Ankle
Wax. We'll say that Mom's Ankle Wax has been around for years.
It's a very well known brand name product. It will without a
doubt give you the shiniest ankles on your block, and everybody
wants some.

ABC Manufacturers makes Mom's Ankle Wax, but they don't sell it
directly to the public. They're a manufacturing operation.
They're far too busy melting paraffin and waxing test ankles to
go around building stores all over the place. They need
distributors; companies who will take their product and
distribute it to the places that will sell it.

For years, ABC Manufacturers has sold Mom's Ankle Wax to a
company called DEF Distributors. The founder of DEF Distributors
knew Mom herself, back in the old days when she made her Ankle
Wax by hand, out in the turkey barn.

Today, DEF Distributors buys Mom's Ankle Wax by the truckload.
They pay $5.00 a case for it, which is a very good price. It's
such a good price, it has it's own name: the Manufacturer's
Wholesale Price.

However, DEF Distributors does not sell it to the general public
either. They are a distributor. They distribute Mom's Ankle Wax.

DEF Distributors works with a chain of retail stores called Wax
R Us. This place was founded by a retail business visionary who
saw the incredible potential of Mom's Ankle Wax a long time ago.
Today there are Wax R Us retail stores on every street corner in
every major city in the country. Wax R Us buys truckloads of
Mom's Ankle Wax from DEF Distributors for $10.00 a case.

So, DEF Distributors makes $5.00 on every case of Mom's Ankle
Wax they sell to Wax R Us retail stores. This makes DEF
Distributors very happy.

Cases and cases of Mom's Ankle Wax arrive in the stockrooms of
Wax R Us stores everywhere. The Wax R Us employees open those
cases, and pull 12 cans of Mom's Ankle Wax out of each case.
With their pricing guns, they stick a price of $4.50 on each and
every can.

Wax R Us stores make a total of $44.00 on each case of Mom's
Ankle Wax. (12 cans x 4.50 per can = 54.00, minus the 10.00 they
paid for the case = 44.00).

Wax R Us is even happier than DEF Distributors.

However, the happiest people of all are the people who can
stroll into Wax R Us and purchase a can of Mom's Ankle Wax for
only $4.50. They think this is a great price, and they're
walking around with the shiniest ankles in town.

Well, that's it…basic product distribution. The manufacturer
sells to the distributor, the distributor sells to the retailer,
and the retailer sells to the end user (the customer). The
manufacturer, the distributor and the retailer all make money
because the customer is willing to spend money for the product.

Drop Shipping has been around for a long time, too. Probably as
long as mail order catalogs; maybe longer. If you want to use a
buzzword to impress a corporate type, call it "second party
addressing".

Above, we talked about the manufacturer-distributor-retailer
relationship. When you use drop shipping to sell products on the
Internet, (or anywhere else), YOU become the RETAILER in that
relationship.

It should be noted here, if only to keep the Punctuation Police
happy, that if you use the method of drop shipping in your
business, YOU are not the "drop shipper". The company(s) who
supply the products to your customers for you is the drop
shipper. YOU become a "Stockless Retailer".

Here's how drop shipping works.

1.) You open an Internet Store, with a shopping cart and the
     ability to accept credit cards.

2.) You find a distributor who is willing to drop ship the
     products you want to sell. The best place on the Internet for
     this is www.WorldwideBrands.com. This is our website, and our
     Drop Ship Source Directory and Light Bulk Wholesale Directory
     are recognized as the best sources for legitimate Wholesale
     Suppliers on the Internet.

3.) You establish an account as a retailer with the Wholesale
     Supplier you choose.

4.) You receive images and descriptions of the products you
     want to sell from the Wholesale Supplier and post them on your
     Internet Store.

5.) A customer surfs into your Internet Store, and falls in
     love with a product that you have priced at, say, $80. They
     purchase the item with their credit card. Your Store charges
     their credit card $80 plus your shipping fee.

6.) You turn around and email the order to your Wholesale
     Supplier, along with the customer's name and address.

7.) The Wholesale Supplier sends the product directly to your
     customer, with YOUR Store's name on the package.

8.) The Wholesale Supplier charges you the wholesale price of,
     say, $45.00, plus shipping.

9.) Your customer gets a cool product from your store shipped
     to their door, and they tell all their friends about you, and
     you make even more money.

There you have it. You just made a $35.00 profit on one item.
You didn't have to buy a whole bunch of the product and keep it
in your warehouse, hoping you would sell it. You didn't have to
pay to have it shipped to you, and then pay to ship it to your
customer. All you did was send an email to your Wholesale
Supplier.

That's the drop shipping process in a nutshell!

********************************
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Today's Motivational Reading

Smell the Roses on the Path to Success
Donald J. Trump

Do not go where the path may lead; go instead where there is no
path and leave a trail.

-- Ralph Waldo Emerson

One thing I've learned about life is that it is a series of
discoveries. It starts with discoveries and, hopefully, it
continues that way. Remember how exciting it was to learn to
ride a bike? Have you ever watched a child taking her first
steps? It's a momentous occasion. If we can capture that kind of
excitement every day, I think we're on our way to wisdom.

Albert Einstein said "The mind that opens to a new idea never
comes back to its original size." I agree. Once you've learned
to walk, why would you want to go back to crawling around? It
wouldn't make sense. We all have a purpose in life, and that's
to do our best, to live up to our potential.

It's really pretty simple. All we have to do is tune in to our
talents and capabilities. Remember, I didn't say it was easy, I
said it was simple. Sometimes we get so distracted that it's
hard to tune out enough to be able to tune in at all. We are
bombarded by outside information all day. The challenge here is
to find the quiet time to be able to assimilate our own inside
information in the midst of all the cacophony. You have to
unplug before you can plug yourself back in.

I'm a busy guy but I set aside quiet time every morning and
every evening to keep my equilibrium centered on my own path. I
don't like being swayed by anything that might be negative or
damaging. When Emerson talks about leaving a trail, he's right.
You won't succeed by following someone else's path. So, you'd
better spend some time focusing on your own path and your own
purpose.

This is a serious issue for worldly as well as personal reasons.
The worst things in history have happened when people stop
thinking for themselves, especially when they allow themselves
to be influenced by negative people. That's what gives rise to
dictators. Avoid that at all costs. Stop it first on a personal
level, and you will have contributed to world sanity as well as
your own.

In business, I've discovered that my purpose is to do my best to
my utmost ability every day. That's my standard. I learned early
in my life that I had high standards. Ever hear of intrinsic
value? Intrinsic means basic, inborn, elemental. If you have an
intrinsic value, it cannot be shaken or taken away. It's a form
of strength that can be indomitable.

Discovery means finding out something we didn't previously know.
Purpose is an intention or an end to be attained. We have the
tangible and the intangible in life. Let them balance each other
out to your best advantage. I may be in a reality-based business,
but I have a sense of the mystery in life that keeps me feeling
like an explorer. Don't put blinders or borders on yourself.

I could have very easily dismissed Mark Burnett's idea for The
Apprentice simply based on the fact that I was already very busy.
I didn't need the publicity, the money, or another venture to
keep me going. But it was a new challenge, and a new discovery
for me. It served a part of my nature, which is that of an
educator. Trump University has been a natural progression from
there. I haven't limited myself, although it may have been
easier for me to do so.

Finding your purpose may be a lifelong pursuit or you may have
discovered it when you were 5 years old. There's no absolute
timeline for anyone. That's a good reason never to give up, to
keep on discovering things every day. It's also a terrific
recipe for a successful life. Following your own path will bring
you to the places you were meant to be. Expand your horizons! In
other words, think big and live large!

********************************
Donald J. Trump, Chairman, Trump University.
You can ask Mr Trump here:
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********************************
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Subscribers' Corner

Ordinary People Can Win
David deFord

What keeps the most people from developing wealth?
What is the greatest obstacle to retirement?
If you could eliminate one thing to position yourself for financial
peace and security, what would be?

The answer to each question above is debt!

- Imagine the freedom and peace you would feel with no debt!
- Imagine the small portion of your paycheck you would need to
   meet your needs and obligations if the all of your earnings were
   available to you!
- Think about the savings, investments, and charitable giving you
   could enjoy!

The safety of your family may depend upon your attention to your
debt. It has been estimated that 89% of all divorces can be
traced to quarrels and accusations over money.

What will it take to convince you to finally resolve to become
debt free?

Will you need to be cornered by a creditor?

Will you have to be publicly embarrassed? Or

Will you respond to a milder stimulus, like the frank advice
of a friend, or an article like this one?

It's not the amount of money we earn that brings peace of mind
as much as it is having control of our money. Money can be an
obedient, productive servant, or a brutal taskmaster.

Success has a way of passing by those who have not the
discipline to handle it. Through our healthy respect for money,
we can attract wealth.

Compounding interest is your enemy. It robs you of your working
funds. Tony Robbins taught about the power of compounding by
comparing it to a small , friendly wager on a golf course. Say
that your golf partner suggested a small 10 cent bet per hole.
You think, "Well, that means that only $1.80 is at stake." So,
you agree. Then, he suggest that you double the bet on each
subsequent hole. Here's how it would go, if your partner wins
each of 18 holes: One the first hole you lose a dime. On the
second, you lose twenty cents. When you add the dime from the
first hole, you're down only 30 cents. Big deal! The third hole
is worth forty cents, the fourth only 80 cents. Not too bad. But
now watch what happens: Hole five is worth $1.60, sixth $3.20,
seventh $6.40, eighth $12.80, and the ninth $25.60. When you add
up your losses on the first nine, you realize you are down $51.
11.  Once you have finished your game, you will have lost what,
maybe $150? Actually, because of compounding you will owe $19,
660.80.

Now, your debts probably haven't interest rates that high, but
the principle is the same--if you pay only the minimum payments
on your debts, you will pay them for years and years. You will
pay many times the actual principle you spent in the first place.

So, what will it take to eliminate your debt?

First, you will need to determine why you are in debt in the
first place.

Don't spend time on the external reasons--they are excuses.

What inside of you built your debt?

Generally, the internal reasons center on the need for immediate
gratification. Rather than saving your money for furniture, cars,
or vacations, did you borrow for them? Distinguish between need
and want.

Maybe you wanted to keep up with the living standard of your
friends or family.

Or you frequently make purchases on impulse.

Search your heart deeply. Discuss your debt situation with your
spouse. You can't make the needed changes without his or her
help. Maybe he or she sees more clearly than you the internal
cause.

Make a Plan

After you have identified the internal cause, make a plan to
conquer it.

Make a budget, make a goal. Decide how you will reduce your
spending enough to attack your debt.

Some people think a budget robs them of their freedom. On the
contrary, successful people have learned that a budget makes
real economic freedom possible.

Think of your debt as a cancer. You must first eliminate it's
spreading, and then you must eradicate it. Use invasive
treatments to kill it.

Use the snowball technique.
1. Identify your smallest debt (debt one).

2. Pour every available cent each payday into paying down that debt.
Pay the minimum payment on the other debts.

3. Once you have paid off that first debt, identify the next
    smallest one (debt two).

4. Add the amount you had been paying on debt one to the minimum
    of debt two, and pay that amount.

5. Let the snowball grow with each debt you eliminate.

As you continue, your snowball will get huge, and your progress
will seem to multiply.

Keep a chart of your progress.

Plan ahead how you will celebrate the successful elimination of
each debt along the way. But don't celebrate in ways that would
slow your progress.  Be tenacious. Don't let anything get in
your way.

Once you have achieved your desired end-financial freedom,
resolve to never have debt again--keep budgeting.

You can then begin the delightful opportunity to use your excess
earnings toward building wealth, enjoying the fruits of your
labors, and preparing for your retirement.

You can do it-start today!

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Everything in life can be nourishing. Everything can bless us,
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************************************************
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Pathway To Success
Published since 2000
Volume 5, Issue No 26, 18th Dec 2005
Publisher Irena Whitfield
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Subscriber Count: 138,500+


Aim for success, not perfection. Never give up your right to be
wrong, because then you will lose the ability to learn new things
and move forward with your life. Remember that fear always lurks
behind perfectionism. Confronting your fears and allowing
yourself the right to be human can, paradoxically, make yourself
a happier and more productive person.
Dr. David M. Burns


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Editorial:

Happy Christmas to all of you, my precious Readers!

I love this time of the year the most but still, I must say that
this year seems to disappear too fast - we have another new year
in sight and you receive the last Issue this year.

I would like to thank you for your loyalty with which you support
Pathway. It will enter the 6th successful year soon and it's only
because you receive it, read it and use the resources it brings
to you. It's my pleasure to work for you and the best reward for
me is to know I am useful for your home business. Even though I
haven't managed to finish everything I intended for you this year,
I promise to improve next year.

Now please accept your Christmas presents from me below: I add
new gifts even several times a day, so come back often.
Also, included you can get a special collection of my books for
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There's one more surprise within this Issue. Don't miss it, it's
free - Insider Tips 4!

Enjoy Today's Issue, please visit our Sponsors, have a wonderful
time with your families and don't forget Pathway is coming to you
on 1st January again.


Sincerely,


Irena Whitfield
Your Publisher

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Publishing dates
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Next Issue is supposed on 1st Jan 2006.

***************************
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Contents

   1. Today's Feature Article by Tony Williams
   2. Today's Tip On Motivational Reading by Patricia Twitchell
   3. Subscribers' Corner by Daegan Smith
   4. Today's Tip On the Opportunity worth checking
   5. Today's Tip On the Book worth reading
   6. Today's Tip On Software worth using
   7. Today's Tip On Learning
   8. Today's Special promotional Tip
   9. Today's Useful Tip
  10. Today's Special Tip


Today's Feature Article

Why Articles Fail To Deliver Traffic To Your Website
Tony Williams

It's no secret that submitting articles to article directories
can generate traffic to a website. In fact, it seems that
everybody and their dogs are up to it. But as is the way of the
web, many seem to miss the point and don't submit effective
articles , or submit articles that have absolutely no relevance
to their website.

For example; it is pointless writing an article on the uses of
sand in the Sahara desert if your website is about deep sea
fishing. Seems obvious eh? Well surprisingly not to some it
would appear, because there are very similar mistakes in some of
the top article directories.

Look at it this way: If somebody is interested enough to read an
article about credit cards, why on earth would they then click a
link in a resource box that leads to a site about notable ice
cream parlours of the northern hemisphere?

With this in mind here are some tips toward writing the
`perfect' article.

* Think of a good title: Make it intriguing enough for people
   scanning the titles to read the whole article.

* Make it relevant: If the site you want to promote is about
   collecting 1950's baseball cards then write about this and not
   sports cars.

* Use your keywords: You should know by now what the popular
   keywords are for your chosen subject, so include them in your
   article title and body.

* Check spelling: It's a simple exercise, but one that many
   article writers neglect. You want to be taken seriously don't
   you?

* Make it interesting: Don't just waffle! Providing valuable
   information for your readers will encourage them to click
   through to your site.

* Be resourceful: Use your resource box wisely and make sure the
   link to your site works.

Submitting articles to article directories can be a great way to
build up that all-important traffic to your website, but not
just any old rubbish will do the trick. A little thought and
planning when preparing your articles will not only provide
interesting reading, but also drive targeted and eager visitors
to your site.

********************************
Tony Williams is a musician, writer, and self-confessed eBay
fanatic. Follow his quest for ways of making and saving money
online at http://myrichpickings.co.uk

********************************
Today's Surprise

Just Released: Insider Tips 4, Volume 5
Articles, Motivational Reading and all the 26 Free Reading Bonuses
published in Pathway To Success during 2005.
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Note: if you are an author whose Article is included, please
check whether everything is the way you wish. If you want to add
your picture, please send it to me and I will update the eBook.

********************************

Today's Motivational Reading

8 Tips to an Easy Holiday Shopping Experience
Patricia Twitchell

The holidays can be one of the most exciting times of year and
at the same time, one of the most stressful. To avoid
unnecessary stress you can take a few simple steps to ease
through the season with joy, ease and fun.

1. If you are going to shop, pace yourself. You don't have to get
everything done in one trip. Set aside a short period of time
over several days rather than trying to accomplish everything in
one trip. For some people, this type of shopping is favorable to
doing everything in one trip.

2. There are some personality types who find it less stressful to
get all their shopping done in one shopping spree. They do
better to complete all shopping in one trip.  It saves the need
to make several trips to the stores. This is a great way to
avoid the crowds often associated with the holiday season.

3. Shop in smaller stores. You will avoid crowds by visiting small
shops in quaint towns. Often, you will receive more personalized
service due to the owner being the one to serve you.

4. Get your gifts wrapped as soon as you purchase them. This one
tip can save countless hours of frustration. There are still
shops that will take care of the gift wrapping at no additional
cost. Even if you have to pay, the convenience alone may be
worth it.

5. Write a list of people you plan to shop for. To avoid
unnecessary debt put a dollar amount you are able to comfortably
afford. Stay within your budget. Although a couple dollars here
and there doesn't seem like much, it can quickly add up.

6. Be aware of misleading sale items. Often what may seem like a
great deal really isn't. If you are buying a large ticket item,
do some research before you go shopping. You can save an
incredible amount of money by doing so.

7. Enjoy the experience. Often people get so caught up in the
pressures of the holiday season they forget to enjoy themselves.
Relax in the experience.

8. Remember, the holidays are all about sharing with others. It
isn't about how big a gift you can give, In fact, your
expression from the heart is the greatest gift you can give.

********************************
Patricia Twitchell
The Teddy Bear Lady of Myrtle Creek
http://www.justbearsandstuff.com/

********************************
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Subscribers' Article

How to Get a Knock Out Website!
Daegan Smith

The first step in setting up an online business...

Starting an online business for a brand new entrepreneur is a
lot like falling in love for the first time. There is enthusiasm,
the feeling of a new high in life and determination to make it
work at all costs. All superior emotions, but making sure that
your business grows will also take a sharp reality check. The
reality is that along with enthusiasm and determination, you
also need to be a smart marketer to make your business
profitable. Marketing for profits has today moved beyond the
traditional methods to include the Internet. A "Brick & Mortar"
business works much better if it becomes a " Click & Mortar"
business. Simply put, any business without a web presence is
soon going to be yesterday's news.

Setting up an online business involves creating a well- planned
company website to promote your Internet sales as well as your
offline business. So the key task here is to create a website. A
website in effect is your company's brochure on the Internet. It
gives information on the company's set up, products and services,
promotional offers, new features/ products and information about
the people spearheading the business. The difference here is
that the website can do more than just be a static information
providing page on the web. In other words, your website should
be an interactive, intelligent brochure for your company. Other
than giving information, it should also -

    * Maximise total sales
    * Generate new business and sales leads
    * Build your brand
    * Give publicity to the offline business

The key here is having a website that will knock the socks off
your competition. Setting up a site like this doesn't have to be
an overwhelming job, leaving you gasping for oxygen.

Your website can become the primary driver for the business's
growth, which is why you must take a lot of care while setting
it up. Though there are no rules of thumb to do this, here are
some suggestions to get you on your way.

   1. Research you must: Take a look at your competitors'
   websites. The idea here is not to ape their design and content,
   but to see what works, what doesn't and what are buyers
   looking for when they visit your site. Keep an eye out for '
   spoilers': static pages, long downloads, too many moving
   graphics, very little or outdated information, dead links etc.
   Make sure you avoid these trouble points. Another good reason
   for researching websites is that this way you can make sure
   your website is different from your competitor's.

   2. Define the website's purpose: A lot of people don't really
   know what they want their website to do. It's nice to make a
   great looking website crammed with information and racy
   graphics, but then what purpose does it serve? Your website
   could just be giving information on your company and inviting
   prospective customers to contact you for more. It could be an
   extension of your sales counter, selling products and services
   or your website could be doing both of the above. Before you
   begin creating the website, clarity on this issue.

Some important points to remember when creating a website
are:

   1. A good first impression: Your website should be pleasing to
   the eye and make a good first impression. First impressions
   really are the last, because in the fast world of the WWW, all
   it takes is a click for your prospective customer to get out
   of your site and go to the competition. Make sure you spell
   out your USP in the first 20 lines, have a simple URL which
   will be easy to remember and do knock off some of those
   graphics.

   2. Easy navigation: The website should have a clear structure
   so that it is easy for the visitor to get about on a site tour
   without getting lost each time. For instance, have a "Go to
   Homepage", "Go to Top" button on each page. Give useful links
   on the top half of the page and make the links look like links.
   An absolute must here is a Sitemap and a Search tool. Nothing
   makes our lives easier than having a map that tells you
   exactly where we are and how to get to the place we want to go
   to.

   3. Quality Content: Almost everybody values quality content,
   which is not a fine example of plagiarism. Nothing is a bigger
   put off than to see website after website saying the same
   things. Your website's content should have real value for the
   customer. If you are selling a product on the website, your
   content should be centred around that, if it is a service you
   are offering tell your visitors about how it will be useful
   for them.

   4. Contact Information: Tell your visitors where they can
   contact you for more information, feedback and business
   queries. Without this feature your website is dead before it
   begins.

Your website can fuel your sales and profits like no one's
business. With good research, planning and a clarity on website
objectives you can make it happen. Make your site usable and
valuable to the visitors and keep them coming back for more.

**************************
Daegan Smith is the Author of "Internet MLM Success" - The Next
Generation in Network Marketing! Learn the Secret to using the
Internet to Exploding your Downline Growth the Simple, Fast,
Rejection-Free Way!" For the exciting Details Click Here NOW! =>
http://www.internetmlmsecrets.com

**************************

Today's Tip On the Opportunity worth checking

Worldprofit's Millionaire Bootcamp PLUS Dealership!

Look at what your $9.95 includes:

- Complete Access to the "Millionaire Bootcamp" taught by a real
   live multi-millionaire instructor and recorded twice a week!

- Worldprofit's Home-Based Business, including lucrative commissions
   Do part or full-time.

- A personalized dealer website with links to sell ALL of
   Worldprofit products, including packages, custom web design,
   eproperties,  webcast tools, listservers and other vital tools
   for online  business success.

- Access to LIVE Daily Training Webcasts and Video Training Library

- Complete access to Worldprofit's Dealer area, packed with hundreds
   of items, sales tools, advertising aids  and more to help you
   profit online now.

- $1100 in free advertising for six months in the Worldprofit
   IIWA Malls (use it to promote whatever you like)

- NEVER - NEVER - NEVER Pay for Training with Worldprofit!

Note: This course is for EVERYONE doing business online.
http://www.thecassiopeia.com/HomeBasedBusinessOpportunity/WorldProfitP
rogram.html


Today's Tip On the Book worth having

Ordinary People Can Achieve Their Lofty Goals by David DeFord

The greatest minds of our day have contributed their best work
to help you finally achieve your lofty goals. You've never seen
an e-book like this one!

Eric Garner says: I've just read 'Ordinary People Can Achieve
Their Lofty Goals' for the 3rd time in 3 days. The first time, I
only got to page 10 before I felt so inspired that I had to stop
and finish off some work on some goals I'd let slip. The second
time, I just couldn't put the book down. I read and re-read the
articles and learnt so much. What an amazing collection. So
profound and uplifting. The third time, I decided to cancel
everything else and devote a couple of hours to the book and
read them all through. It's like a Masterclass in Motivation. My
mood lifted so much, I felt so inspired at the end. It's
definitely going to be a book I'm going to come back to again
and again. Brilliant concept, brilliant execution, brilliant
results.  Thanks. By the way, there's no hype in that paragraph.
That's exactly how it was.

Make 2006 your remarkable leap!

Get Ordinary People Can Achieve Their Lofty Goals today and you
will also receive 13 downloadable bonuses valued at over $600.

For more information go to:
http://www.thecassiopeia.com/loftygoals.html


Today's Tip On the Software worth using

Take Control of Your Inbox!
Get NEO Pro: the total "find that email" solution!

The Internet has developed into a valuable resource of treasure
of information. The problem is that there is too much of too
precious information which we receive every day, every hour,
almost every minute we spend on the Net. If we should be able to
make full use of what we get, it is crucial that we can find the
information in our computers later, when we need it.

And that's where NEO Free and NEO Pro come in handy!

Imagine not having to depend on searching. NEO Pro automatically
displays your messages in all the ways you think about them.
Instantly organized, messages are right where you expect to find
them. You can search, but you won't have to nearly as often when
using NEO Pro that organizes your email by context for easy access.

- NEO makes it easy to be organized by allowing you to see the
   same email in different contexts.

- NEO organizes your email the second it is sent or received,
   automatically and simultaneously storing each message in a
   predictable and logical fashion. You can choose to view your
   sent and received emails together grouped by Correspondent, Date,
   Attachment Type, Category and much more.

- NEO prioritizes your email to focus on what's important

- NEO allows you to easily focus on the messages that matter
   right now. Active Mail, an uncluttered alternative to the Inbox,
   keeps your most critical messages at the front of your workspace
   so your email is always current and relevant.

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Today's Tip On Learning

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The course is intensive but self-paced, so participants go at
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The course is individualized, personalized, 100% hands-on.
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Today's Useful Tip

Computer Problems? Try This to Fix It!

If you have problems with your computer system and can't find a
way to fix it, you can look for help here:

1) Click 'Start'
2) Click 'Run'
3) Type 'msinfo32'

It opens Microsoft System Information, under 'Tools' you will
see many different diagnostic items and using the right tool
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In different systems, it can be run differently, like Windows
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Note: without the quotes!


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Doing work which has to be done over and over again helps us
recognize the natural cycles of growth and decay, of birth and
death, and thus become aware of the dynamic order of the
universe. 'Ordinary' work, as the root meaning of the word
indicates, is work that is in harmony with the order we perceive
in the natural environment.  Fritjof Capra

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============================================

Pathway To Success
Published since 2000
Volume 5, Issue No 25, 4th Dec 2005
Publisher Irena Whitfield
iwhitfield@...
http://www.thecassiopeia.com
Subscriber Count: 138,000+


It is your choices that make you uniquely you.
Walter Anderson


With 'Pathway To Success' you are receiving only top
information, reliable and proven resources, never anything
just to make a couple of dollars at your expense. However,
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Hi,

Thanks for taking the time to answer my email. I've been reading
your ezine for a long time. I've always thought of you as
"Queen of the Net". Helping others whenever possible.
Thanks for helping me with the information.

Sincerely,
Matt

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Editorial:

Happy publishing Sunday, my precious Readers!

Christmas is almost here and I am bringing you loads of superb
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... and much, much more.

Enjoy Today's Issue, please visit our Sponsors and have a
profitable fortnight before I talk to you again.


Sincerely,


Irena Whitfield
Your Publisher

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P.S.S.: If you don't get Pathway properly, it's definitely
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Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 18th Dec 2005.

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Contents

   1. Today's Feature Article by David Zohar
   2. Today's Tip On Motivational Reading by Sarah Pond
   3. Subscribers' Corner by Guy Mendelson
   4. Today's Tip On the Opportunity worth checking
   5. Today's Tip On the Book worth reading
   6. Today's Tip On Software worth using
   7. Today's Tip On Learning
   8. Today's Special promotional Tip
   9. Today's Useful Tip
  10. Today's Special Tip

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Today's Feature Article

How to Become A Clickbank Super Affiliate
David Zohar

Making money through affiliate marketing is one of the most
rewarding careers one could ever have. What's good about this
business is that anyone can join and make their way to success.
Affiliate marketing has been known to be cost-efficient,
assessable method of conveying long-term results. In fact, you
can start even with a shoe string budget. And with affiliate
marketing, you can have the benefit of working from home and
enjoying the fre*edom and flexibility of working for yourself.

But there are also some people who failed in this kind of
business. It could be because they lack knowledge and tactics.
If you are a web site owner and you want to join in an affiliate
marketing business, you should know where to get good affiliate
programs.

Clickbank is an ideal place to start. Here, you can find one of
the largest affiliate marketing programs in the industry. You
just need to visit their site, http://www.clickbank.com and
secure a clickbank ID. From the Clickbank's home page, proceed
to "Earn Commissions" and look for the products and services
that perfectly fit you and your site. These products are
typically ranked according to their popularity.

Clickbank is one of the affiliate networks that serve as a 3rd
party between the web merchants and the associated affiliates.
It is responsible in providing the technology to deliver the
merchant's offers and campaigns. The affiliate network also do
the job of collecting commission fees from the merchant and
giving it to the affiliates involved in the program.

Clickbank provides you a large and increasing network of
publishers or affiliates to tap into. To be more specific,
clickbank has more than 100,000 affiliates who are experts in
finding potential customers for your affiliate program. The
reason why more and more affiliates are joining Clickbank is
obvious – the process of gaining commissions in this network is
absolut*ely fair and transparent.

For web merchants, joining Clickbank is so easy. You just need
to sign up in their site for fre*e and allow them to sell your
products. Keep up a promotional web site that gives your
potential customers detailed information about your offered
product or services. At your website, you must also maintain a
comprehensive technical support pages for your product. In
return, Clickbank will promote and sell your product, give
customer service for your product, allow their affiliates to
pass on traffic to your web site, enable you to encourage new
affiliates to a*dvertise your web site, furnish real-time sales
reporting for you and the affiliates and send you and all
affiliates a paycheck  twice a month.

If you're a Clickbank affiliate wannabe, you surely won't find
it hard to be a part of this network. First, you are required to
place their link on your website and if you don't have a
Clickbank account, you need to complete the Clickbank affiliate
form and create your own account. Then, if you alrea*dy have a
Clickbank username, you are fre*e to choose whatever marketing
tools you want to use bring in more clicks and generate more
sales. After selecting marketing tools, you can now get your
affiliate link.

That's how simple it is to join Clickbank. But being a Clickbank
super affiliate is no minor achievement. It means you need to
possess the ability to sell lots of affiliate products. You also
need to have expertise in search engine optimization, email
marketin*g, newsletter marketing, reciprocal linkage, link
exchanges and other methods of promoting your merchant's goods
and services.

Among the secrets to become successful in affiliate marketing is
to come up with good content based website and put your affiliate
links in all your content. Your main purpose here is to give
your visitors good quality content about the things they are
interested in. Set aside the job of selling. It must be done by
the sales letter page you are transferring them to.

Promote multiple affiliate programs in your website but don't
promote everything the world has to offer. Just choose the
affiliate programs that fit your site and focus on it.  Then, it
is a*dvisable to automate the whole process, giving you more
time for other ventures. Yes, you've rea*d it right! Automation
is another key to become a super affiliate.

Of course, you have to spend more time in rea*ding, learning and
taking up the changes in affiliate marketing business. Through
this, you'll remain on top of the trends. If you are knowledgeable
with online marketing, you'll understand how important it is to
stay up-to-date.  In this kind of business, what worked and what
was accepted few months ago may not work at present. So always
see to it that you know what's new in affiliate marketing
everyday.

It's really hard to be a Clickbank super affiliate, but you
shouldn't say NO to the thought of giving up. Bear in mind that
in affiliate marketing business, you need to develop persistence,
patience and knowledge. These traits will teach you to carry on
no matter how tough the job is. Also, check your statistics.
This will help you find out what is working and what is not.
Make necessary changes if needed but do it one at a time and be
patient.


Don't forget that in affiliate marketing, everything won't take
place overnight. And it will not happen without blood, sweat and
hefty time commitment. Again, just encompass patience,
persistence and knowledge; then do above mentioned tactics.
Before you recognize it, you will start gaining profits.
Believe me, the fruits of all your efforts here in affiliate
marketing will be way too sweet.

**************************
David Zohar is the owner of the successful marketing newsletter
at http://www.ebkezine.com

********************************
Did you know that subscribers to Bob Osgoodby's Free Ezine
"Tip of the Day" get a Free Ad for their Business on his Web
Page? Great Business and Computer Tips - Monday thru Friday
Instructions to place your ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm

********************************
Today's Surprise

Just Released: Adsense Confessions by Codrut Turcanu
a new book featuring real people, NOT GURUS, and showing how they
'really' make money with Google's Adsense program.

Learn how to get Instant AdSense Results!

You can spend a few thousand to attend one of the guru's seminars
to hear people just like in this book talk about how they make
Internet money... then expect to pay up to $800 to get the DVDs
later OR... you can simply get this one book.
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I can tell you firsthand from reading it (which I couldn't put
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One side is the technical books that show us how to do the tech
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You'll see the sites these unknown experts make money from and
that's very unusual for anyone to reveal their Adsense sites.
There are things you can duplicate here. Model one or more of
these 9 Adsense success stories and you've got a plan for 2006.

I can't say enough about these Adsense Confessions you'll witness
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PLUS you will get great Bonuses
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********************************
Today's Motivational Reading

When Nothing Goes According to Plan
Sarah Pond

If there was one key and one key only that unlocks the door to
your success, it is one that's simple, quiet and understated.

Persistence.

You could have the most glorious goal in history, supported by
an air-tight action plan. But if you throw in the towel at the
first, second, tenth or one hundred and seventeenth
obstacle--you will never reach that goal!

Persistence is a simple key (I said simple, not easy!). It is
THE tool to use when none of your other tools will work. How you
persist is up to you. Do it with style. Do it with a touch of
panache. Do it straight up, with a twist. Just do it. Persist!

When you've HAD it--persist.

When nothing is going according to plan--persist.

When faced with a dozen frustrating roadblocks--persist.

When staring down a seemingly solid and impenetrable
obstacle--simply persist.

Persist despite everything and everyone.

Never forget that this key is ALWAYS IN YOUR POCKET.
Persistence, like a key, is a simple and small and ingenious
tool that has the power to unlock most every door.

When you're facing that big and solid-looking obstacle--see it
as a door, find the lock (it's there) and unlock it. Persistence
is the key and the next level of your success is on the other
side.

Persistence: Fall down seven times; Stand up eight.
Japanese Proverb

********************************
Editor's Note: Find 14 motivating chapters like this one,
10 helpful tools and 18 simple exercises in Sarah's fresh new eBook.
Perfect reading for the beach, your armchair or the backyard--
a nice, light read to help you get where you want to be.
http://SuccessNet.org/shift.htm

********************************
If you like our Ezine, please rate it at the Cumuli Ezine Finder
http://www.cumuli.com/ezines/vte.html?ez=pathto
********************************

Subscribers' Corner

Reasons Why Multiple Stream of Income Will Make You More Successful
Guy Mendelson

One of my favorite things about being an Internet entrepreneur is
that I can literally wake up in the morning with an idea for a new
product and have it become a reality by the afternoon. Or I can
find new ways to promote an existing product. Or I can join a new
affiliate program. Every time I repeat this process, I create a new
stream of income to add to my existing revenue base.

The reality is that prosperity and security do not just come
from following one area of professional expertise but from using
all of our gifts and talents fully. The whole idea of multiple
income streams is a reflection of the fact that people who have
any level of self-awareness realize that they have multiple
talents.

If you have multiple streams of income, the loss of one income
stream will not devastate you the way losing your only stream
would. If you rely on only one source of income, and that single
income source goes away you're left broke and desperate. This is
why every successful internet entrepreneur I know has multiple
streams of income.

Once you become self-employed the next step is to consider all
your options like, writing a book, managing property, becoming a
public speaker, consulting, coaching, being a tour guide and go
on and do other things too.

The biggest advantages of running a multiple revenue stream
business are:

1. A continuity of cash flow that is not
    present in a single source business.
2. It attracts a wider variety of people and opportunities
    to you that wouldn't otherwise have appeared.
3. When you're living with passion everything you do is done
    well, this isn't just good for you and your self-esteem
    it's terrific for your clients too.
4. Following your own calling is the most responsible
    thing you can do.
5. Greater peace of mind and security.

That exactly why I encourage my readers, newsletter subscribers and
e-business clients to establish multiple streams of income, which
is easy to do online. However, there is not one but innumerable
opportunity for those involved in e-commerce to make money on the
web. Some of these are listed below:

[1] Selling Info Products. Your company's core competency could be
of real help to select people across the globe. You can transform
this into an information product in the form of e-book or ezine,
which will guide others in a step-by-step manner. Either you can
charge for your information or better still, create a database
using information about those who wish to download your product for
free. This database can fetch you a decent amount.

[2] Become an affiliate marketer. This is one of my favorite ways to
create multiple streams of income because there are hundreds (if
not thousands) of affiliate programs that you can sign on with and
begin making money immediately. As an affiliate marketer, you
market a company's product or service, and when you send them a
customer or make a sale, you're paid a commission.

You can sign on with as many affiliate programs as you like, and
each one has the potential of creating another stream of income for
you. Many internet entrepreneurs have become millionaires without
ever having a product of their own. They did it by promoting
affiliate programs.

[3] Selling services. The best part of Internet is the ability to
reach out to millions across the world. If you are a service
provider, it could be possible for you to provide this service to
someone in the different time zone. For instance, a copywriting
studio or a designing studio can work online. There are various
sites, which offer such opportunities.

[4] Market your services online. Are you a computer programmer, a
writer or editor, or a graphic artist or website designer? If so,
you can market your services to customers around the world, and it
doesn't cost you a dime.

These are just a few ways to create multiple streams of income.
There are hundreds of other ways to make money online. No matter
which ones you pursue, just remember, the more streams of income
you have, the bigger your money lake becomes.

**************************
Guy Mendelson, is a respected internet marketing expert, and the
founder of leading home business http://www.great-money.net  His
website contains the best make money, and make money online tools
anyone can use to get started making money from the comfort of
their own home. To subscribe to Guy Mendelson E-zine, send blank
email to networking4u@...
Guy Mendelson guyef@...

**************************

Today's Tip On the Opportunity worth checking

XSitePro Web Site of the Year Awards 2005

The XSitePro Web Site of the Year Awards 2005 is a competition
that is open to ALL users of the software and there's no charge
to enter.

It doesn't matter whether you are a professional with years
of experience or a complete newbie – the competition is open
to one and all.

There are three major prizes on offer.

1st Prize: $500
2nd Prize: $250
3rd Prize: $100

Your site can be a single sales letter, a huge information site,
an affiliate site, an Adsense site … whatever you like. It's
completely up to you.

I do hope you can enter as the more entries the more fun it will
be. There can't be prizes for everyone, but as my dear old
Grandmother always said, "it's the taking part that counts", but
hey, if you win the $500, or any of the other prizes, then that's
an added bonus too.

To enter the competition just visit the link below and enter
the details regarding your web site.
http://www.xsitepro.com/XSitePro_Web_Awards_2005.html

If you don't yet use this excellent software, check it here:
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Today's Tip On the Book worth having

A new Book by Mark Joyner: The Irresistible Offer

Dr. Joe Vitale says ... I'm Going to Lavishly Bribe You to Read
This New Book - It's That Important! You get 119 bribes and only
one of them is a fake. Guess which one it is and get a secret
bonus bribe!

But back to the book: This Book is the first breakthrough in the
field of marketing in almost 50 years.  It represents a total
shift in thinking, and experts in-the-know are excited about the
impact this book is going to have.

The main idea of this book is simple - yet deeply profound.
Not only will it give you an instant edge in your business (and
allow you to easily crush any competition that doesn't use it),
but it is also a necessary change for your survival.

In time, we'll find that companies who do not use this approach
will slowly be edged out one-by-one by those who do.

But I don't want to spoil the book for you - you need to experience
it for yourself. It's vital that you do.
Get it here with over $16,000 value in Bonuses!
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Today's Tip On the Software worth using

Crazy $1 Offers!

Ken Reno came up with a superb idea of this special website:
From time to time, actually quite often, he launches a new product
which starts to sell for $1 and the price goes up by $1 every hour,
so get on the Ken's list to be notified as soon as a new product
is out and you can get it for the lowest price.

You will also get a JV Partner link to promote this offer, and
keep 95% of the profit, paid DAILY. Don't wait to check it:
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Today's Tip On Learning

Get the Keys To Power Prosperity!

Discover your personal path to your power prosperity: Reselling
products online is one of the easiest ways to make money. This
is even better than promoting products through an affiliate
program because you get to keep 100% of the profits from the
sales.

You will get the Keys To Power Prosperity book

PLUS Silver or Gold Resale Rights License

PLUS
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- Reseller Bonus #2 – Detailed Step-by-Step Guide to setting up
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Check it here:
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**************************
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You must look at this website to see what is there.
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**************************

Today's Promotional Tip

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Trafficology is a new service from NitroMarketing through which
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The key to everything on the Net is having loads of highly-targeted
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Another big problem is that when you have loads of traffic, how
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What if I could give you a fr.ee e-course that would help you get
started figuring all this stuff out?  When you click on the link
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Your first email will say: Welcome to the first day of Traffic
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Click here:
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In this free e-course, you'll be introduced to Trafficology
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Just in lesson one, you'll learn: :

• why science is important to your website
• why people spend money online
• the 4 different types of traffic
• how to find the customers that will give you money

But just for kicks, let's evaluate the alternatives to learning
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1) You could use tricks - but most new tricks cease to work a
couple weeks after invention, and many will actually hurt your
business.

2) You can hire someone or buy traffic, but if you  don't hire
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Today's Useful Tip

Javed Akram and Keith Needham present...

       The 30 Days of Christmas... and a Very Happy New Year Gifts!

Get $1000's Free Gift From Top Internet Marketers.
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Today's Special Tips

Frank Bauer's Fire Sale!

On Monday the 28th, Frank Bauer, a partner of mine launched
a very special event.

Here is your chance to grab an incredible package and have
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- Your own tool to let your visitors contact you while
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P.S.: Just one of the products Frank is literally giving away
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       If you take only one advice from me, than take this
       one...  Don't, don't wait until next week and miss this
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*************************
To hate and to fear is to be psychologically ill. It is, in fact,
the consuming illness of our time.
H. A. Overstreet

************************************************
Get one of the Feature Ads in our Ezine:
http://www.thecassiopeia.com/WebmasterMall/EzineAdPrices.html

*************************
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============================================

Pathway To Success
Published since 2000
Volume 5, Issue No 24, 20th Nov 2005
Publisher Irena Whitfield
iwhitfield@...
http://www.thecassiopeia.com
Subscriber Count: 138,000+


Today a thousand doors of enterprise are open to you, inviting you
to useful work. To live at this time is an inestimable privilege,
and a sacred obligation devolves upon you to make right use of your
opportunities. Today is the day in which to attempt and achieve
something worthwhile.
Grenville Kleiser


With 'Pathway To Success' you are receiving only top
information, reliable and proven resources, never anything
just to make a couple of dollars at your expense. However,
to make full use of the resources, get fast ahead of your
competition and have your business and profits grow, you
should read, apply and follow the information you receive.

Don't forget to collect your Bonuses at:
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One more Bonus:
77 Questions & Answers to Ezine Success: the Ultimate Ezine
Publishing Manual:
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Hi,

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Editorial:

Happy Publishing Sunday again, my precious Readers!

Today I have a very special present for you: I finally managed to
prepare a new Motivational 2006 Calendar. This year's Calendar is
a very different from all the previous calendars. Every month
contains 1 puzzle and after you solve the puzzle, you get a
special free gift, you can get all of them at once or just the
ones you like or month by month... it's up to you. You can check
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home based business, 13 puzzles and 13 gifts (12 months plus cover).
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Also, during the past 2 weeks my webhosting company had a major
issue on their servers and I lost all of my mail, so I would like
to kindly ask you to re-send your messages if I haven't replied
up to now. This applies to your requests for subscription changes
too. Thank you for understanding.

A little reminder: 12 Days of Christmas are here again! Read more
within Tips.

Enjoy Today's resources, please visit our Sponsors, make the most
out of the special offers and have a profitable fortnight before
I talk to you again.


Sincerely,


Irena Whitfield
Your Publisher

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P.S.S.: If you don't get Pathway properly, it's definitely
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in our Calendar. In case you don't get an Issue, please
visit the below main Pathway URL and read it online. Also,
please let me know. Thank you.
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Or by autoresponder: mailto:ptsissue2005@...
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Publishing dates
'Pathway To Success' is published every other Sunday.
Next Issue is supposed on 4th Dec 2005.

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Contents

   1. Today's Feature Article by Irena Whitfield
   2. Today's Tip On Motivational Reading by Kalinda Rose Stevenson
   3. Subscribers' Corner by Jason James
   4. Today's Tip On the Opportunity worth checking
   5. Today's Tip On the Book worth reading
   6. Today's Tip On Software worth using
   7. Today's Tip On Learning
   8. Today's Special promotional Tip
   9. Today's Useful Tip
  10. Today's Special Tip

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Today's Feature Article

Are Your Problems Worth Losing Your Future?
Irena Whitfield

Over the recent weeks I receive more and more messages
complaining about various problems people encounter every day
discouraging many from doing online business and making them
leave the Net.

Today I am taking the opportunity to tell you a couple of words
about this:

Don't believe that there is a person completely without problems.
It's decisive how you handle your problems, how important you
allow them to grow and how much you allow them to damage your
attitudes and your motivation.

In fact, problems help us to grow and what more: problems allow
us to compare and enjoy the positives we have. Without problems
you will slowly grow into a state in which you don't appreciate
and enjoy anything. You won't even realise you have something
valuable, something other people long to have and you do.
Problems are only challenges, tests to see how strong, how
devoted you are. So, don't complain so much.

Never allow your problems to ruin your attitudes and motivation.
It's necessary to prevent problems and prepare yourself. It
doesn't mean problems will not come but the better you are
forearmed, the better and faster you will react and solve the
unpleasant situation, the less time you will lose and the less
important it will be for you. A problem is just a little delay
on the pathway to your great goals, making them more precious.
Problems must not ruin your goals.

It is true that the Internet has changed a lot since I started,
people have changed, the ways they use the Internet have changed,
and I would say it's grown, advanced and also, it's getting more
expensive.

Bigger and bigger money is getting involved and where big money
is present, there are always dirtier ways involved. It is simply
the way our world goes. Whether you or me agree or not can
change nothing about it. The sooner you realise and accept the
fact that our world is not black and white, the better for you.

I don't think problems on the Net nowadays are bigger or smaller
than problems in our offline world. Definitely, don't think that
if you run away from the Net thinking that you failed will help
you to succeed in the offline business. You won't. Runaways don'
t solve problems, we have the ability to arrange our lives the
way we want by solving problems, overcoming them and working
hard, not by running away.

You can read a lot about solving unpleasant situations or
problems. There are thousands of ways, all of them great, but
only you can pick up the one working for you. I can tell you
about my way reliably working for me:

When I encounter a problem, I never indulge in thoughts telling
myself what I should have done to avoid it and why I didn't. I
always do my best in important situations, and though later it
may show different, it can't be helped because I didn't have the
facts at that time, so it's useless to cry and pity.

I know for sure that if it occurred again, I would do exactly
the same. The only thing I can do is to collect facts, solve the
problem, repair and make up for the consequences as fast as
possible and go on. Never regret. Just work hard looking in the
future, always in the future. Every second there is a new chance,
and if you cry over the past, you would lose your future. Feed
your dreams, work and live for your dreams and goals, they're
definitely worth it if you want them so much. Or you don't?
Never give up, it's much more difficult to live with the fact
that you gave up, failed than with a couple of problems all of
us have. As soon as you decide, get involved, get committed,
work and persevere. That's all there's to it!

If you feel desperate at times, stop and think about all the
positive the Internet and your online business bring you. And if
you are thinking about running away, remember that the grass
always seems greener on the other side but it doesn't mean it is
and it's not always worth checking it. (Though sometimes it is. :-))

******************************
Irena Whitfield is the Internet Business Consultant you need if
you want to succeed online. She can help you if you are just
starting online, and even if you are a seasoned online marketer
but not earning the income you imagine and wishing to do
something to change it. She operates the Internet No 1 Stop For
Millionaire Home Business Resources:
http://www.thecassiopeia.com/HomeBasedBusinessWatch.php

********************************
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Instructions to place your ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm

********************************
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********************************
Today's Motivational Reading

Are You Doing Business With Monopoly Money?
Kalinda Rose Stevenson, Ph.D.

During the depths of the Great Depression, the Monopoly® game
appeared in the marketplace.  For many American children,
Monopoly is the first introduction to using money for business
decisions.   Monopoly teaches players to buy and sell property,
collect and pay rents.  The game is fun, especially for the
winners. My question is, Are the lessons you learned playing
Monopoly killing your capacity to make real money in your
business?

Monopoly teaches at least three money myths that can keep you
struggling with money in your business.

Monopoly Money Myth One is that the amount of money available is
limited.  The game begins with a fixed amount of money.  The
game ends with the same amount of money.  The only difference
between the beginning and the end of the game is that the money,
which was evenly distributed at the beginning of the game, is
now concentrated in the hands of the winner. The critical point
is that no one MAKES money in Monopoly. Monopoly is a zero sum
game.

Compare the zero sum Monopoly game to what happens to money in
business.   In business, you create a product or offer a service
that actually MAKES more money.  This is how it works. You
create a product. The product costs you money to produce, market,
and sell.  If you sell the product for more than your costs, you
make a profit. This profit is money that did not exist when you
started the game.

In other words, you actually create money.  You have not only
added money to your bottom line, you have added more money to
the money supply.  This is the critical money difference between
Monopoly and business.  Profitable businesses make money.   No
one makes money in Monopoly.

Monopoly Myth One teaches players that money is a commodity in
limited supply. Monopoly cannot teach the fundamental truth that
the amount of available money is potentially unlimited because
money is created in transactions.  The more transactions occur,
the more money is created.

Monopoly Money Myth Two teaches that the game can have only one
money winner.  (The game is called Monopoly for a reason.)

As a model for doing business, Monopoly teaches that making
profits in business means taking money away from other
businesses, to end up with the biggest piece of the existing
money supply.   This business model is still very much with us
when we see businesses act like sharks at a feeding frenzy.   In
fact, some businesses do win by following the Monopoly money
model.

When business owners understand the real truth that the supply
of available money is potentially unlimited because money is
created in transactions, it takes away the need to be sharks
fighting over a fixed amount of money.  Instead, enlightened
business owners can create mutually beneficial joint venture
relationships with other businesses.  Joint ventures allow each
business to increase profits and increase the amount of money
available.

The liberating money truth is that you can make more money by
cooperation with other businesses than you will by attempting to
take money out of the pockets of your competitors.

Monopoly Money Myth Three is that making money means hurting
other people.    In Monopoly, the only way to get more money is
to take it from other people, leaving them with less money than
they had when they started.  The game is over for them when they
run out of money.

Making money at the expense of others is obviously not a problem
for Enron-type businesses that care only about making profits
without regard for how much they hurt other people.   Monopoly
originated in the Depression, when vast numbers of people
endured real poverty while a minority of fat cats lived in
luxury.  The Monopoly game reflects the realities of that
economic era.       In my own coaching experience, I have
encountered many people who believe deep down that making money
means hurting other people.  And since they consider themselves
good, honest people, they are deeply conflicted about doing
business.  They want to make more money but they don't want to
hurt other people in the process.

If you are struggling with money in your business, ask yourself
if these three Monopoly Money Myths lie at the root of your
problems.   As a game, Monopoly can be fun.  As a model for
doing business, Monopoly Money Myths will keep you stuck in a
Depression-era mindset of haves and have-nots because it teaches
that money is a commodity in limited supply.

You can play a much more liberating money game in business than
Monopoly can ever teach you.  What happens to business when you
stop playing with Monopoly money?  You will discover that money
is unlimited because money is created by transactions,
cooperation is more profitable than cutthroat competition, and
you can make money while serving the best interests of other
people. Best of all, you are much more likely to win the money
game.

********************************
Kalinda Rose Stevenson, Ph.D.
WARNING:  BEFORE YOU INVEST IN REAL ESTATE... FREE No Money Limits
Consumer Guide to Real Estate Investor  Training.
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********************************
If you like our Ezine, please rate it at the Cumuli Ezine Finder
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********************************

Subscribers' Corner

7 Ways to Drive Laser-Targeted Traffic
Jason James

An affiliate marketer may have all the things needed for him to
be able to succeed in a business such as affiliate marketing. He
may have the necessary drive, diligence and perseverance to be
able to understand how the system works. He may have all the
tools necessary in maintaining the business, including a really
unique and interesting website which could earn him a fortune if
only the whole world could see it. However, all these would
prove useless if he does not know how to drive traffic to his
website. His business would sink into oblivion together with all
the sales, fortune and dreams that he might have realized if he
only knew how to do this particular task.

Getting people who matter to see one's website is a difficult
undertaking if he tries to consider the fact that there are
rivals everywhere waiting to pin him down. The immensity of the
internet as well as the affiliate marketing world has given
birth to the fierce competition between affiliate marketers,
each of whom has his own great product to offer. With all the
websites piling on top of each other, how would one be able to
stand out? The seven best ways to drive laser-targeted traffic
to one's own website would help those who are bent on sticking
it out with this business wherever it is bound to take them.

The first step in driving traffic to one's website is by relying
on search engines and what they can do for the affiliate
marketer concerned. Because they are popular for driving free
targeted traffic, they should not be ignored by all means.
Having top search engine rankings is vital in building
popularity links, and the use of the right keywords is important
in attaining this goal. Once a website is on top of the list, it
is easily accessible to anyone who wants to see it for himself.

The second way in driving traffic to one's website is by
contacting other webmasters for a possible link exchange
partnership. Locating websites that are related to one's own
website is the primary task. Once there, he should be able to
establish communication by personalizing everything as much as
possible. It is then possible to make reciprocal link exchanges
between webmasters whichever way the affiliate marketer prefers.

The third way is through writing one's own articles. This is an
effective way in promoting a website, because good content that
are appreciated by readers will lead them to visit the writer's
very own website out of sheer interest.

The fourth way is through joint venture marketing. This is one
of the most effective ways of promoting a product or a service.
Having a partner through ad swap or link exchange is beneficial
to both parties as it allows them to reach a wide customer base
in a short amount of time.

The fifth is through joining affiliate programs. Having
affiliates to do the work means allowing them to bring tons of
traffic to a website. Skyrocketing sales would be realized as a
result, and both the affiliate and the website owner will
benefit from the situation.

The sixth is by having a list of subscribers that one can refer
to every so often, because they are those which would prove to
be valuable assets for the marketer concerned. The use of
autoresponders and personalized newsletters is one way of
keeping track of them all, and holding on to them by letting
them know about new products and services is an essential task
that should be done by the affiliate marketer concerned.

The seventh is by knowing one's market through and through. It
is important for traffic to be targeted to those who might have
a special interest in the theme or topic of one's website. This
way, a solid customer base is going to be created. Once a
potential customer shows an interest in a particular website by
paying it a visit, one must not waste time in trying to show him
that his effort is worth it.

Traffic generating strategies are important in trying to make
one's affiliate marketing career inch forward. It is always
advantageous to plan one's moves in any business that he might
undertake. This is particularly so in affiliate marketing. If
one knows how to get people to see what he has to offer, then he
is on the right track.

********************************
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Today's Tip On the Opportunity worth checking

Mark Hendrick's 12-Days of Christmas 2005 are back and begin on
1st December, 2005!

Again this year I've joined together with a marketing friend of mine,
Mark Hendricks, and really get into the holiday gift giving season.

Mark has put together his own version of "The 12 Days of Christmas",
and has pulled in favors from his friends who are among the sharpest
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You'll be receiving gifts and goodies from Mark, plus you also get
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Check this out right now. Hurry and get there before the rush,
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Today's Tip On the Book worth having

The Insider Secrets to E-mail Marketing eBook

Did you know that the vast majority of online and offline businesses
settle for a mere fraction of the profits they could be making
with e-mail campaigns -- anywhere from 50%-100% LESS than they
deserve -- because they have no idea they're making critical,
income-reducing mistakes? It's true...

I know, because every day I open my inbox and read e-mails
from businesses of all sizes - from "mom and pop" operations
to Fortune-500 companies, who are making the very mistakes
I learned to avoid YEARS ago. Also, you will learn the 7 Golden
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Today's Tip On the Software worth using

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Today's Tip On Learning

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Jason has built a thriving business selling on eBay and online
auctions.
Because he has the heart of a teacher, he has now set up his own
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This is a chance for you to hold Jason's hand as he teaches you
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Learn more now:
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Today's Promotional Tip

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Lowest Cost Mall means exactly what it's name suggests, LOWEST COST!
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People love to save, and that's exactly what Lowest Cost Mall allows
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Men who have attained things worth having in this world have worked
while others idled, have persevered while others gave up in despair,
have practiced early in life the valuable habits of self-denial,
industry, and singleness of purpose. As a result, they enjoy
in later life the success so often erroneously attributed to good
luck. Grenville Kleiser

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Pathway To Success
Published since 2000
Volume 5, Issue No 23, 6th Nov 2005
Publisher Irena Whitfield
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Wonderful Publishing Sunday, my precious readers!

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